PATRICIA FLORENTINO

WORK EXPERIENCE
Assistant English Teacher
Spanish Ministry of Education, Culture & Sport
October 2022 - Present
Educated over 200+ Primary students focusing on English as a Second
Language (ESL) at CEIP Recaredo Centelles
Conducted conversational activities to enhance students' grammar, speaking
and listening skills
CONTACT INFORMATION Fostered cross-cultural understanding by sharing knowledge and insights about
Philippines & English-speaking countries
+34 624 516 882
Provided individualized support to students, addressing their specific language
patxflo@[Link] learning needs
Collaborated with English professors to integrate inclusive & interactive
La Vall D'Uixo, Castellon 12600 lessons.
Utilized multimedia resources and technology to enhance the learning
PERSONAL PROFILE experience

Experienced digital marketing

professional with a strong background
Senior Marketing Analyst
in e-commerce, advertising and public Shopee Philippines | January 2022 - July 2022
relations; including, but not limited to
social media marketing, brand building,
Spearheaded campaigns for Customer Retention Management (CRM) and
account cultivation, data analytics and Shopee Loyalty which boosted platform customer retention by 10%,
client servicing. With a passion for order conversion by 8%, and buyer uplift by 10%
communications & creative problem- Implemented voucher campaigns for Shopee Coins to push customers to
solving, spearheaded multiple accounts use their incurred coins thereby creating a more positive shopping
while transforming complex data sets
into actionable recommendations that
experience
drive business outcomes to deliver Generated performance analyses to track KPIs and provided
monthly KPIs. recommendations to optimize initiatives and user cohorts
Collaborated with cross-functional regional teams to share PH best
SKILLS SUMMARY practices and identify ways to improve ongoing tactics, incentives,
Project & Account Management communications plans, and AB testing for customer segments
Client Servicing Managed executions of key in-app touch points specifically microsite
E-Commerce Marketing & Analysis
development, key visual creation, and low-priced item collections
Data Analysis
Social Media & Content Creation
Public Relations (Traditional & Digital Media) Account Manager
Advertising (Above-the-Line, Below-the-Line,
Digital) Dentsu Jayme Syfu Inc. | March 2021 - November 2021
Media Relations Managed day-to-day and end-to-end transactions with clients for various
Teaching English as a Second Language (ESL)
Classroom Management
key accounts while maintaining client-agency relationship for the
Public Speaking following brands:
AJINOMOTO® Philippines Corporation, Glico Philippines Inc.
Dentsu X Japan (Panasonic), MamyPoko Philippines
Oversaw the management of over brand's social media accounts in terms
of crisis management, community management, and content
development
Spearheaded internal team activities and meetings, pitch presentations,
and client meetings;
Crafted comprehensive competitor analysis and research, assisting with
campaign development for current clients and new prospects
Attended to Advertising Standards Council (ASC) requirements for digital,
ATL & BTL campaigns
Coordinated video production projects and managed together with
internal teams such as Creatives, Strategy and Media Planning
department
PROJECT WORK EXPERIENCE
MANAGEMENT TOOLS

Google Suite Account Manager

Microsoft Suite
Trello
Centaur Digital Marketing Inc. | August 2020 - March 2021
[Link] Strategically managed the needs of the client, overall budget and
Slack timelines to ensure timely implementation of each project
Photopea
Canva
Developed organization and product-focused PR campaigns for the
following brands & clients: Red Bull Philippines, DOT Dive Philippines,
LANGUAGES Jose Cuervo Philippines, Kick-Start Coffee
Spearheaded UX/UI design with the Web Development team for Planet
ENGLISH - Native Language
FILIPINO - Native Language Sports Inc.
SPANISH - Limited Working Worked collaboratively internally with the different teams in ensuring a
Proficiency (B1 Level) seamless campaign execution
Lead both traditional PR involving social media management, key
opinion leader management, and media relations
Involved in pitching for new business and developing PR communication
plans & proposals

Media Relations Officer

Centaur Digital Marketing Inc. | October 2019 - August 2020
Formulated media strategies for various accounts such as Kiehl's, Red
Bull, Big Bad Wolf, Keepr Storage PH, Kick-Start Coffee, AJINOMOTO
AminoVital® & KimRey Contour & Body Lounge
Provided daily, weekly and monthly PR mileage reports
Implemented PR initiatives & editorial insights on press releases and
feature articles
Prepared briefing materials for clients & press kits for the media before
the on-site and/or digital event
Established & strengthened the relationship with different media outlets
& publications

Student Jock & Online Publicity Associate

Mellow 94.7 | November 2017 - June 2019
Responsible for playing in-demand music, holding discussions with
listeners nationwide, and hosting on-site events for one the top radio
stations in the Philippines
Engaged in hosting duties for various events
Creatively executed online publicity materials for Mellow 94.7's School of
Jocks: the official student-centric radio program

EDUCATIONAL HISTORY
De La Salle University - Manila
Bachelor of Arts in Communication Arts | 2015-2019
Dean’s List: 1st Term, AY 2015-2016; 2nd Term, AY 2015-2016.

Quezon City Science High School

Highschool Diploma | 2011 - 2015

Seong-Ji High School (성지고등학교)

Student Exchange Program | 2012
Nam-gu, Busan, South Korea