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INTERNATIONAL ISLAMIC UNIVERSITY
ISLAMABAD
FACULTY OF MANAGEMENT SCIENCES
Department of Business Administration
COURSE OUTLINE FALL 2023
Course Information
Course Title Oral Communication and Presentation Course Code MGT 201
Credit Hours 03 hours Course Level Masters/
Bachelor
Instructor Information
Name Ms. Kiran Kayani Office FMS
Email [Link]@[Link] Contact No.
Course Details
1: Course Description
The main objective is to enable the students to express themselves in meticulous manner. The aim
of this course is to develop effective oral communication and presentation
skills. This course includes organization of speech materials, practice of oral reading,
participation in panel discussions, and presentations of informal talks and formal speeches.
Self-evaluation and growth are encouraged through the use of videotaping.
2: Course Objectives
The course objectives are as follows:
1. Give students as much practical speaking experience as possible.
2. Help students gain speech confidence and/or reduce communication apprehension.
3. Help students gain speech outlining, topic selection, and delivery skills for the wide array
of public speaking needs they may need in their careers or to meet their personal
life goals.
4. Help students better critically analyze and evaluate their own and others’ speeches.
5. Help sensitize students to the need for gaining listening skills and behaviors which may
help them reach life goals.
Course Outline Format Prepared by Dean Office for all academic departments to be
followed from Spring 2021, dated: 29th January 29, 2021.
Page 1 of 4
3: Course Learning Outcomes
On completion of the course the students will be able to:
1. speak objectively
2. develop oral presentation
3. speak persuasively
4. decipher verbal and non-verbal messages
5. develop and maintain the sense of confidence and self-worth
6. objective participation in meetings
4: Course Pre-requisite/s
Students who have studied and passed the following pre-requisites subjects are eligible for this
course:
1. Functional English 1 & 2
5: Recommended Textbooks and Journals
Essential Text
1. Adler Ronald B., Communicating At Work: Principles and Practices for Business and the
Professionals, McGraw Hill Publication, (5th International Edition), 1999.
2. Murphy & Hilderbrant (1991) Effective Business Communication, 6th Edition, McGraw-
Hill
Additional Readings:
1. Stuart Sillar (1988) Success in Communication, Jhon Murray Publishers
2. Raymond V. Lesikar (1996) Business Communication, Richard D. Irwin, Inc.
3. Bovee & Thill (1995) Business Communication Today, 4th Edition, McGraw-Hill
4. Shirley Taylor (1994) Communication for Business-A Practical Approach 2nd Edition,
Pitman Publishing
5. Persuading Aristotle: The Timeless Art of Persuasion in Business, Negotiation and the
Media. Book by Peter Thompson
6: Course Evaluation Criteria
Course Assessment
Presentations 15%
Assignments 5%
Mid-Term Exam 20%
Final Exam 60%
Total 100%
7: Plagiarism Policy
All students are expected to behave ethically and honestly. Students must submit their own work.
Copying and pasting from internet sites or other sources is not acceptable. Copying work from
other students is not acceptable.
Original work is appreciated and plagiarism is discouraged and bears consequences
towards suspension from course, responsibility lies solely at participant’s end.
8: Assignment/Presentation/Case Study Briefings
Two rounds of presentations
Course Outline Format Prepared by Dean Office for all academic departments to be
followed from Spring 2021, dated: 29th January 29, 2021.
Page 2 of 4
Sixteen Weeks Plan
Week Course Contents/Activities *Teaching Method Deadlines
Understanding communication/The Lecture
1
basic forms of communication
Oral and Written Communication: A
Comparison (Chapter 1)
Lecture
2 7 c’s of Effective Communication
(Chapter 2)
3 Non-verbal communication and Verbal Lecture
communication: Global
context(Chapter3)
4 Individual Presentations (Chapter 17 Activity
Meeting)
5 Barriers to Effective Communication Discussion and
and Lecture
How to Overcome them
Importance of Listening in Oral Discussion TED Talk
6
Communication (Chapter 14) on the importance of
listening
Strategies to Sharpen Communication TED talk on
7
Skills (Persuasive speaking Chapter 15)
strengthen
communication skills
Individual Presentations (Debate)
8 Activity
Mid term examination
9
Developing and Organizing the Lecture
10
Presentation
Strategies for removing stage fright Lecture
11
Delivering the Presentation: Do’s and
Don’ts of Presentation, body Language
during Presentation (Chapter 14)
12 Verbal and Visual support in Presentations
Individual Presentations (interviews)
13 Activity
Audience Analysis in Presentations
14 Lecture
15 Strategies for Effective Online Oral Lecture
Communication and Presentation
16 Individual Presentations (project Activity
assigned topic )
17 Terminal Examination
*Lecture, Discussion, Class Seminar, Presentation etc.
Signature
Course Instructor
Signature Head of Department
Dean, Faculty of Management Sciences
Course Outline Format Prepared by Dean Office for all academic departments to be
followed from Spring 2021, dated: 29th January 29, 2021.
Page 3 of 4
