9/6/24, 5:45 PM Consumer Behaviour True-false and fill-in blanks - Details - Kahoot!

Consumer Behaviour True-false and fill-in

A public kahoot

Questions (35)

1 - True or false
I have done this kahoot as self-study
30 sec

True

False

2 - True or false
I have watched the last 26 minutes of the K Drama "On the verge of
Insanity"

True

False

3 - Poll
In Inclass test no. 1 , I got
20 sec

4 - True or false
I have watched video lecture 1 of week 7
30 sec

5 - True or false
I have watched video lecture 2 of week 7, last part in KHmer
30 sec

6 - True or false
I have watched last part in English of Lecture 2 of week 7
20 sec

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7 - True or false
The 1st step of understanding how consumers respond to various
marketing efforts is called the marketing stimulus model 30 sec

8 - True or false
Subcultures are society's relatively permanent and ordered divisions
whose members share similar values, interests, 30 sec

9 - True or false
Consumer buying behavior not only is applicable to consumers, but also
often refers to the buying behavior of businesses 30 sec

10 - True or false
Social class is based on shared value systems and common life experiences
and situations. 30 sec

11 - True or false
Online social networks represent an important form of buzz for marketers.
30 sec

True

False

12 - True or false
Children exert little influence on family buying decisions, particularly in
areas such as entertainment and food. 30 sec

True

False

13 - Type answer
________ is never simple, yet understanding it is the essential task of
marketing management. 60 sec

Buyer behaviour

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14 - Type answer
Economic, technological, and cultural forces are all ________ in the stimulus-
response model of buyer behavior. 30 sec

Stimuli

15 - Type answer
the best starting point for understanding how consumers respond to
various marketing efforts is the _______ _____ model 60 sec

Stimulus-response

16 - Type answer
The marketer wants to understand how the stimuli are changed into
responses inside the consumer's ________ ___________ 60 sec

Black box

17 - Type answer
In the model of buyer behavior, environmental factors are summarised as
PESTC. what is P? 30 sec

political

18 - Type answer
In the model of buyer behavior, environmental factors are summarised as
PESTC. what is E? 30 sec

Economic

19 - Type answer
In the model of buyer behavior, environmental factors are summarised as
PESTC. what is S? 30 sec

Social

20 - Type answer
In the model of buyer behavior, environmental factors are summarised as
PESTC. what is T? 30 sec

Technological

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21 - Type answer
In the model of buyer behavior, environmental factors are summarised as
PESTC. what is C? 30 sec

Competitive

22 - Type answer
________ is the most basic cause of a person's wants and behavior.
30 sec

Culture

23 - Type answer
Each culture contains smaller ________, or groups of people with shared
value systems based on common life experiences 30 sec

Subcultures

24 - Type answer
Most large companies research ________ buying decisions to find out what
the buyer buys, when, where, and how much. 30 sec

Consumer

25 - Type answer
To the Japanese, a package is both a part of the product as well as as an
important proxy for its ______________ 30 sec

Quality

26 - Type answer
Marketers are always trying to spot _______ _________ to discover new
products that might be wanted. 30 sec

Cultural shifts

27 - Type answer
A greater concern with ___ & _______ has created a huge industry for such
services, exercise equipment. 30 sec

Health, fitness

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28 - Type answer
While Japan is typically regarded as being culturally homogenous, there
exist __________ unique from the mainstream 30 sec

Subcultures

29 - Type answer
________ __________are society's relatively permanent and ordered divisions
whose members share similar values,interests 30 sec

Social classes

30 - True or false
The no. of children is one way of measuring social class
20 sec

True

False

31 - True or false
Social class is determined primarily by income level.
20 sec

True

False

32 - True or false
Lines between social classes are fixed and rigid.
20 sec

True

False

33 - True or false
Wealth is more critical than education level in measuring social class.
20 sec

True

False

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34 - True or false
Social classes tend to show similar product preferences in clothing and
automobiles. 20 sec

True

False

35 - True or false
Social classes tend to show distinct product preferences in clothing and
automobiles 20 sec

True

False

Resource credits

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