MODULE 01

DESIGN
FOUNDATIONS &
VISUAL
THINKING WEEK 01 | MODULE 01

GRAPHIC
DESIGNER
INTERN
ASSIGNMENT 01
Design Principles Exploration:

Embark on a vibrant journey into the world of design,

exploring typography, color theory, and layout composition.
Unleash your inner design magician and transform your
boldest ideas into captivating visual wonders. Whether
you're a seasoned pro or a curious newbie, each experiment
will uncover new layers of your artistic talents, turning your
craziest ideas into visuals that captivate and inspire.
EXERCISES
Typewar

https://typewar.com/

Kerntype

https://type.method.ac/
RESOURCES
Envato Tuts+
The Ultimate Guide to Typography

https://youtu.be/yAuUDyUC-GM?si=tOOqbp-Ds0j_qBi9

Design Composition

https://app.uxcel.com/courses/design-composition

Colour Psychology

https://app.uxcel.com/courses/color-psychology-for-
designers
DELIVERABLES

Create a collection showcasing typography styles

and techniques, develop color palettes with mood
boards to demonstrate color theory, curate a
portfolio of design compositions to showcase
layout proficiency and visual flow, and integrate
these elements into innovative design projects.
For Example:

Typography Showcase

Present a collec,on of design pieces highligh,ng

various typography styles, sizes, and spacing
techniques. This showcase will demonstrate
your understanding of how different typographic
elements impact visual appeal and readability.
Reference :
https://www.canva.com/learn/typography-guide/

Color Palette Play

Create a series of color paleAes accompanied

by mood boards or visual examples to showcase
your explora,on of color theory. Each paleAe
should evoke a dis,nct emo,on or atmosphere,
demonstra,ng your mastery of color psychology.
Color Palette Play:
(https://coolors.co/ )

Layout Composi9on Showcase:

Curate a porJolio of design composi,ons that

illustrate your proficiency in layout composi,on.
Showcase examples of balanced designs with
clear hierarchy, symmetry, and visual flow,
demonstra,ng your ability to effec,vely organize
visual elements.
Reference : https://www.canva.com/learn/flow-
and-rhythm/
Creative Design Projects:

Develop a series of design projects that

integrate typography, color theory, and layout
composi,on in innova,ve and impacJul ways.
These projects should showcase your crea,vity
and ability to apply design principles to real-
world scenarios.

Tool : https://www.behance.net/
WHY

DO IT
Knowledge Enhancment into creative field

Explore design principles like typography, color

theory, and layout composi,on, then apply them
to craQ a compelling mood board for a startup.
Capture the brand iden,ty, target audience, and
visual style inspira,on in a single visual
masterpiece. Unleash your crea,vity to tell a
cap,va,ng story that resonates with hearts and
minds.
EVERY GREAT
DESIGN
BEGINS WITH
AN EVEN
BETTER
STORY.
 S S
TIPSS S SS SS

S
Research First

Before diving into design, thoroughly research the

startup's brand iden,ty, values, and target audience.
Understanding these aspects will guide your design
choices.

Experiment with Design Principles

Explore typography, color theory, and layout

composi,on through various exercises and
experiments. Play with different fonts, color paleAes,
and layouts to see what resonates best with the
startup's iden,ty.
Keep It Cohesive

Ensure that all elements on your mood board work

together harmoniously. Use consistent typography,
color schemes, and visual styles to create a cohesive
look and feel.

Tell a Story

Use your mood board to tell a narrative that reflects

the startup's journey, mission, and vision. Incorporate
images, textures, and paAerns that evoke emotion and
convey the startup's story effec,vely.

Think About the Audience:

Consider the preferences and interests of the startup's

target audience when selec,ng visual elements for
your mood board. Tailor your design choices to
resonate with the audience and draw them in.

Balance Creativity with Clarity:

While it's essen,al to be crea,ve and innova,ve, ensure

that your mood board is also clear and easy to
understand. Avoid cluAer and excessive use of
elements that may distract from the main message. §

Iterate and Refine:

Don't be afraid to iterate on your design and make

refinements as needed. Solicit feedback from peers or
mentors to gain fresh perspec,ves and improve your
mood board further.
ASSIGNMENT 02
Mood Board Creation

Create a mood board embodying the startup's essence by

delving into its brand identity, target audience, and visual
style inspiration. Highlight their unique personality, values,
and ideal customers' interests and aspirations. Explore the
digital landscape for bold colors, striking images, and
captivating textures and patterns. Arrange these elements
with finesse to craft a visual narrative that speaks volumes
about the startup's brand essence and resonates with its
vibe.
DELIVERABLES

Produce a comprehensive digital mood board that

visually communicates the brand's identity
snapshot, including key elements such as logo,
colors, typography, imagery, and messaging, while
also integrating insights from target audience
analysis to ensure alignment with their
preferences, demographics, and interests.
Digital Mood Board:

Create a digital mood board using design

software or online platforms like Canva or Adobe
Spark. Include visual elements such as images,
colors, textures, and patterns that reflect the
startup's brand identity, target audience, and
visual style inspiration.

Brand Identity Snapshot

The startup's mission is to revolutionize

sustainable living by providing eco-friendly
solutions. Their values include innovation,
sustainability, and community engagement. The
brand personality is vibrant, forward-thinking,
and approachable. Unique selling propositions
(USPs) include cutting-edge green technology,
affordable pricing, and a commitment to
reducing carbon footprints. This snapshot will
guide the mood board design, ensuring
alignment with the brand's essence.
Target Audience Analysis

Present an analysis of the startup's target

audience, including demographics,
psychographics, and behaviors. Describe their
interests, preferences, and aspirations to ensure
your mood board resonates with this specific
audience segment. same paragraf with correct
spelling.
RESOURCES
How to Make Great Mood Boards

https://www.youtube.com/watch?v=fqg5-v2nVrs

Brand Identity and Strategy

https://www.coursera.org/learn/brand-identity-strategy

Brand Identity Style Guide

https://www.cmocouncil.org/img/resources/media-
center/2016-CMOC-Brand-ID-10-3-16.pdf
WHY

DO IT
Explore design principles like typography, color
theory, and layout composi,on, then apply them
to craQ a compelling mood board for a startup.
Capture the brand iden,ty, target audience, and
visual style inspira,on in a single visual
masterpiece. Unleash your crea,vity to tell a
cap,va,ng story that resonates with hearts and
minds.
COURSES
Below are the primary courses required for your
internship. Please select any four to complete within the
first week
Creating content that matters: Compelling content for
your business
Defining your brand: Connecting to customers
Creating a user-friendly digital experience
Marketing with influencers
How to create a content calendar
Social media marketing: Keeping the conversation
going

https://digitalready.verizonwireless.com/category/courses
MAKE IT
SIMPLE,
BUT
SIGNIFICANT.
 S S
TIPSS S SS SS

S
Research First

Before diving into design, thoroughly research the

startup's brand iden,ty, values, and target audience.
Understanding these aspects will guide your design
choices.

Experiment with Design Principles

Explore typography, color theory, and layout

composi,on through various exercises and
experiments. Play with different fonts, color paleAes,
and layouts to see what resonates best with the
startup's iden,ty.
Keep It Cohesive

Ensure that all elements on your mood board work

together harmoniously. Use consistent typography,
color schemes, and visual styles to create a cohesive
look and feel.

Tell a Story

Use your mood board to tell a narrative that reflects

the startup's journey, mission, and vision. Incorporate
images, textures, and paAerns that evoke emotion and
convey the startup's story effec,vely.

Think About the Audience:

Consider the preferences and interests of the startup's

target audience when selec,ng visual elements for
your mood board. Tailor your design choices to
resonate with the audience and draw them in.

Balance Creativity with Clarity:

While it's essen,al to be crea,ve and innova,ve, ensure

that your mood board is also clear and easy to
understand. Avoid cluAer and excessive use of
elements that may distract from the main message. §

Iterate and Refine:

Don't be afraid to iterate on your design and make

refinements as needed. Solicit feedback from peers or
mentors to gain fresh perspec,ves and improve your
mood board further.
 Design Critique &
Portfolio Development
Design for Print &
Production

Design for Social Media

Marketing Collateral
Design

User Interface (UI) &

User Experience (UX)
Design

Branding and Identity

Design

Design Foundations &

Visual Thinking

START THE JOURNEY

HANDS ON
Congratulations on completing all your assignments !

As you transition into the next phase of your journey,

this phase is designed to immerse you in real-world
cases and projects, where you will apply the
knowledge and skills gained during your internship.
TASKS
DATE ACTIVITY START - END TIME TOTAL