1.

Identify the responsibility of consumers being highlighted in the picture given

below.
(a) Be aware about various goods and services available in the market so that an
intelligent and wise choice can be made.
(b) Buy only standardised goods as they provide quality assurance.
(c) Learn about the risks associated with products and services, follow manufacturer's
instructions and use the products safely.
(d) Read labels carefully so as to have information about prices, net weight,
manufacturing and expiry dates, etc.

2. 'An organisation has multiple objectives to serve the purpose of different groups
that constitute it'. Which importance of management is mentioned here?
(a) Management helps in the development of society.
(b) Management creates a dynamic organisation.
(c) Management helps in achieving personal objectives.
(d) Management helps in achieving group goals.

3. An established firm has fifty years of experience in the shipping industry. The
company time and again proves itself as one of the dominant figures in the market.
The plan for the whole year is given a lot of importance. According to the owner of
the company, their plans are the basic structures upon which other important functions
of management rest. It is important that the plans are communicated to the employees.
The top management ensures that the plans are communicated and implemented at all
levels and in all departments. To learn from past mistakes is a habit of this successful
company. They prepare plans for short-term as well as long-term where it can be seen
that throughout the year the plans are prepared one after another. Shipping industry
needs such dedicated companies. The goals are specific and the activities to achieve
these specific goals are undertaken. The company has planned a growth of 20% in
revenue this year. Let's see how much it's possible for it to achieve by the end of the
year.
Identify the type of plan indicated in the above case.
(a) Policies (b) Objectives
(c) Procedures (d) Programmes

4. _____refers to negative and unfavourable external factors that are likely to create
hurdles for a firm.
(a) Opportunities (b) Warnings
(c) Threats (d) None of the above

5. Before buying a thing a customer analyses its cost and the satisfaction that he is to
get from it. He will buy the thing only when he feels that its satisfaction will be more
than its cost. Seller is to make the thing while keeping in mind this tendency of the
buyer. A seller, who does not pay heed to the importance that the buyer gives to the
product, certainly lags behind in competition.
Identity the feature of marketing highlighted in the above paragraph.
(a) Needs and wants (b) Creating a market offering
(c) Customer value (d) Exchange mechanism

6. XYZ Ltd., manufacturing Fast Moving Consumer Goods (FMCG), has been
registered under the Companies Act with an authorised share capital of `20,000
crores. Its registered office is situated in Delhi and manufacturing unit in a backward
district of Rajasthan. Its marketing department is situated in Bhopal.
Which of the following is not a disadvantage of the organisation structure of XYZ
Ltd.?
(a) Conflict may arise with reference to allocation of funds
(b) It may lead to increase in cost.
(c) Managers may gain power and assert independence and ignore organisation
interests.
(d) It ensures that different functions get due attention.

7.Read the following statements carefully.

Statement I: The concept which focuses on customer satisfaction is called selling
concept.
Statement II: The concept which focuses on customer welfare is called societal
concept.
Choose the correct option from the options given below:
(a) Statement I is true and II is false
(b) Statement II is true and I is false
(c) Both the statements are true
(d) Both the statements are false

8. A chartered accountant Mr. Rakesh argues that management is a fully developed

profession whereas Mr. Rishit a management consultant argues that management is
not a fully developed profession like law, medicine etc. The correct option is:
(a) Rakesh is correct and Rishit is incorrect
(b) Both are incorrect
(c) Rishit is correct and Rakesh is incorrect
(d) Both are correct

9. Read the following statements-Assertion (A) and Reason (R), and choose one of the
correct alternatives given below:
Assertion (A): Demat account refers to an account which an Indian citizen must open
with DPs to trade in listed securities in electric form.
Reason (R): A depository is like a bank in which an investor can deposit and withdraw
his shares.
Alternatives:
(a) Both Assertion (A) and Reason (R) are true and Reason (R) is the correct
explanation of Assertion (A)
(b) Both Assertion (A) and Reason (R) are true but Reason (R) is not the correct
explanation of Assertion (A)
(c) Assertion (A) is true but Reason (R) is false
(d) Assertion (A) is false but Reason (R) is true

10. Sanjeet is a middle level manager. He keeps all his subordinates under a lot of
discipline. His employees however complain of wastage of time and efforts as they
feel that nothing is being assigned in a proper way and a proper place. Also no proper
schedule is made for working.
Which principle of management is violated in the given paragraph?
(a) Discipline (b) Equity
(c) Division of work (d) Order

11. Match the terms of Financial Markets given in Column I with their respective
statements given in Column II:
Column I Column II
A. Banks or Financial Markets (i) Two sectors of a financial market
B. Financial Intermediation (ii) Major alternative mechanisms through which
allocation of funds can be done
C. Households and Business (iii) The process by which allocation of funds is done
Firms
(a) A - (i), B - (iii), C - (i) (b) A - (i), B - (iii), C - (ii)
(c) A - (iii), B - (ii), C - (i) (d) A – (i), B – (ii), C – (iii)

12. Samarth has started business of manufacturing scissors in a factory. The factory is
of large size and has employees and departments of different types. In this situation,
he takes proper care to coordinate the efforts of these different employees and
departments in a conscious manner.
Identify the characteristic of coordination indicated in the given case.
(a) Integrate group efforts (b) Unity of action
(c) Deliberate function (d) Responsibility of all managers

13. 'The National Pharmaceutical Pricing Authority (NPPA) has decided to invoke the
public interest clause in the drugs law to pressurise the companies to reduce prices of
medicines that go up more than 20% in a year.'
Identify the factor affecting pricing decision of medicine companies referred here.
(a) Product cost (b) The utility and demand
(c) Extent of competition in the market (d) Government and legal regulations

14. Om Prakash has set up a small business unit for the manufacturing of detergent. In
order to market the detergent in local residential areas, he has appointed a team of ten
salesmen. Each salesman is expected to sell at least 200 units of the detergent packets
within a week's time.
Identify the point of importance of controlling being highlighted in the above case.
(a) It helps in judging accuracy of standards.
(b) It ensures efficient use of resources.
(c) It helps in improving employee motivation.
(d) It facilitates co-ordination in action.

15. Keeping in view the increased expectations of corporate and increased awareness
for self-development among people, Anu has started a Personality Development
Institute in Kasauli. The Institute offers multiple courses on personal grooming,
confidence building and public speaking.
Name the feature of business environment being described in the above lines.
(a) Relativity (b) Dynamic nature
(c) Uncertainty (d) Inter-relatedness

16. _______ is not a part of three-tier enforcement machinery under the Consumer
Protection Act, 2019.
(a) Tehsil Forum (b) District Commission
(c) State Commission (d) National Commission

17. Identify and arrange the correct sequence of the steps involved in the Staffing
process and choose the correct alternative:
(i) It refers to choose the most suitable candidate.
(ii) It refers to introduction of new employees to the existing employees.
(iii) It refers to evaluate the performance of employees.
(iv) It refers to increase the knowledge and skills of an employee for doing a particular
job.
(a) (i), (iv), (iii), (ii) (b) (iii), (i), (iv), (ii)
(c) (iii), (ii), (iv), (i) (d) (i), (ii), (iv), (iii)

18. Which of the following is not an objective of Securities and Exchange Board of
India (SEBI)?
(a) To regulate the securities market
(b) To protect the interest of inventors
(c) To promote individual businesses
(d) To promote the development of the market

19. Anshul was working in ABC Ltd., a company manufacturing air purifiers. He
found that the profits had started declining from the last six months. Profit has an
implication for the survival of the firm, so he analysed the business environment to
find out the reasons for this decline.
Identify the level of management at which Anshul was working.
(a) Top level management (b) Middle level management
(c) Supervisory level management (d) None of the above

20. Which of the following stock exchanges has its index named as 'SENSEX?
(a) Indian Commodity Exchange Limited (ICEL)
(b) Bombay Stock Exchange (BSE)
(c) National Stock Exchange (NSE)
(d) All of the above
21. Harshit has always been fascinated by the hand woven textile designs. Therefore,
he decided to become a weaver. He was told that in order to understand and learn this
workmanship, he will have to work under the guidance of a master worker for a
certain number of years.
(a) Identify the type of training being described in the given case.
(b) Also, explain any two other types of training.

22. 'Nature of money market can be well explained with the help of its features.' State
any three such features of money market.
Or
'To promote orderly and healthy growth of securities market and protection of
investors, Securities and Exchange Board of India was set up.' In the light of the given
statement, state any three regulatory functions of the Securities and Exchange Board
of India.

23. Explain the step Analysing deviation' involved in the process of Controlling
function of management.

24. The sales manager assigned a target of selling 40 RO water purifiers in a month to
a group of 10 sales executives. They mutually decided to sell 4 purifiers each.
However, after selling 1 purifier, Kshitiz (one of the sales executives) met with an
accident. The other sales executives did not pay any attention to the remaining target
of Kshitiz and concentrated on their individual sales targets. At the end of the month,
only 37 purifiers could be sold.
Identify and state the principle of management violated in the given case.
Or
Principles of Taylor and Fayol are mutually complementary. One believed that the
management should share the gains with the workers, while the other suggested that
employee compensation should depend on the earning capacity of the company and
should give them a reasonable standard of living.
Identify and explain the principles of management referred to in the above paragraph.

25. Meeta had been working as an assistant manager with Johnson Enterprises' for the
last ten years. She was very popular amongst her colleagues because of her
commitment and dedication towards the work. When the manager who was senior to
her retired, all her colleagues thought that now Meeta would be promoted. But to
everyone's surprise the vacant post was filled by an outsider, Mrs Geeta. Meeta felt
demoralised and her performance started declining. She would abstain herself often
and could not meet her targets. Mrs Geeta was a good leader, who would not only
instruct her subordinates but would also guide and inspire them. She noticed Meeta's
behaviour and felt that her performance could be improved. She started involving
Meeta in decision-making issues related to the organisation and made her a part of
high level joint-management committee. Meeta was now punctual in office and her
performance started improving.
(a) Identify and state the function of management being performed by Mrs Geeta.
 (b) Name and state the element of the above-mentioned function of management
which helped Mrs Geeta to improve Meeta's behaviour.
(c) State any two features of the element identified in part (b) above.

26. "There are some barriers to effective communication which are concerned with
encoding and decoding of messages." Identify and explain the type of barriers
highlighted in the given statement and also explain any two such barriers.
Or
"There are some barriers to effective communication which are concerned with the
state of mind of both sender and receiver of communication reflects in the effective
communication." Identify and explain the type of barriers highlighted in the given
statement and also explain any two such barriers.

27. Why is management of fixed capital important for the business? Give reasons.

28.Arnav was working in an enterprise on daily wage basis. It was difficult for him to
fulfill the basic needs of his family. His daughter fell ill. He had no money for his
daughter's treatment. To meet the expenses of her treatment, he participated in a cycle
race and won the prize money. The cycle company offered him a permanent
pensionable job which he happily accepted.
Identify and state the needs of Arnav that are satisfied by the offer of cycle company.
Also, explain two other needs of Arnav followed by above that are still to be satisfied.

29. Explain important activities for making the goods available to the customers at the
right place, in the right quantity and at the right time.,

30. 'Farah Ltd.' is a company manufacturing cotton yarn. It has been consistently
earning good profits for many years. This year too, it has been able to generate enough
profits. There is availability of enough cash in the company and good prospects for
growth in future. It is a well-managed organisation and believes in quality, equal
employment opportunities and good remuneration practices. It has many shareholders
who prefer to receive a regular income from their investments.
It has taken a loan of 7 40 lakhs from IDBI and is bound by certain restrictions on the
payment of dividend according to the terms of loan agreement.
Explain any four such factors.

31. India's craft heritage is surviving because of its customs and traditions. Craft
products made by craftsmen of Rajasthan, Gujarat, Assam, etc. are not only used in
the country but are also exported to USA, Germany, UK, France and other countries
of the world. The volume of exports of these products gives India an advantage in
balance of payments and the much needed foreign exchange. The Prime Minister
desires that the handicraft industry should be expanded by linking it with technology.
Focus should be on changing the manufacturing process, ensuring durability and
adopting innovations.
Quoting lines from the above paragraph, explain any four dimensions of business
environment.
32. (a) Explain any three advantages of divisional structure.
(b) Distinguish between 'Delegation' and 'Decentralisation' on any three basis.

33. Radhika was a student of Business Studies of Class XII. Her father was a farmer
who grew different varieties of rice and was well-versed in the various aspects of rice
cultivation. He was also selected by the government for a pilot-project on rice
cultivation. As a project work in Business Studies, she decided to study the feasibility
of marketing good quality rice at a reasonable price.
Her father suggested her to use the Internet to gather customers' views and opinions.
She found that there was a huge demand for packaged organic rice. She knew that
there were no pre-determined specifications in case of rice because of which it was
difficult to achieve uniformity in the output.
To differentiate the product from its competitors, she gave it the name of 'Malabari
Organic Rice' and classified it into three different varieties, namely - Popular, Classic
and Supreme, based on the quality. She felt that these names would help her in
product differentiation.
Identify any briefly explain any two functions of marketing with reference to the
above paragraph.
Explain any four functions of marketing which Radhika will be involved in, apart
from the above-mentioned ones she is already performing.
Or
The Chandigarh Consumer Commission ordered Bata India Ltd. to pay & 9,000 as
fine for charging & 3 from a customer for a paper bag to carry the shoebox. Legal
experts say the order is legally valid across the country and that stores cannot charge
additional charges from consumers for the bag if the product is purchased from the
same store. The forum's order came on a complaint filed by a consumer, Dinesh
Prasad Raturi. Raturi told the consumer panel that he had purchased a pair of shoes
from the shoe store.
Identify and explain the right that Mr. Raturi claimed and four responsibilities that he
exercised in the above case.
6
Ramit decided to start a desert cooler manufacturing business. He sets the target of
earning
Enumerate
20% profit on sales in the first year. He was very much concerned about the future
prospects of the business, which were uncertain. For this, he gathered information
from the poteptial market
the steps
and analysed that the demand for wall mounted coolers is increasing day-by-day. He
used this
involared in information as the base for future planning. On the basis of the gathered
infor hation, he called a meeting in the following week to find new methods to achieve
the objective
the process
In context of the above case:
ofPlanning
Identify the function of management involved in the above case.
List the first two steps, which have been followed by Ramit that are related to the
process
of one of the functions of management.
(c) Explain the remaining steps which have to be carried out to complete the process
of the function of management identified in part b) above.
6
Or
It is deciding in advance what to do and how to do. It is one of the basic managerial
functions.
Before doing something, the manager must formulate an idea of how to work on a
particular task. Thus, it is closely connected with creativity and innovation. But the
manager would first have to set objectives, only then will a manager know where he
has to go. It seeks to bridge the gap between where we are and where we want to go. It
is what managers do at all levels. It requires taking decisions since it involves making
a choice from alternative courses of action.
Identify and explain the function of management being depicted by It' in the given
paragraph.
Also, explain any four characteristics of the function identified in part (a) above.
6