PREFACE

It is my privilege to present the Self-Assessment Report (SAR) to the National Board of

Accreditation (NBA) for Assessment and Accreditation of our MBA Program.

At the outset, I would like to highlight that Shoolini University aspires to be in the Elite Club of
the ‘Top 200 Global Universities.’ I understand that being a ‘young’ institution, this is an
‘Audacious’ goal, especially considering the fact that there is no Indian University, Public or
Private in this Premier list. Despite the magnitude of this task, I am confident of my team’s
ability to deliver.

The genesis of the Shoolini Dream has its roots in my visits to South India in 2003 as the
Chairman of the All India Coordinated Research Project on Agroforestry. I was deeply
anguished by the approach adopted by private professional colleges of relegating the crucial
aspect of research. I firmly believe that No Institute of Higher Learning can become great without
Research. It was this concern that sowed the seeds for setting up a Specialized Research Based
Private University, and in so doing, provide a role model for Higher Education in India.

Having experienced bureaucratic limitations as a Vice Chancellor of a Public University, and

extrapolating this with the overwhelming Preeminence Private Universities enjoy over Public
institutions world-wide, reinforced my conviction that the ability to effect quick decisions was
the key differentiator. To illustrate, I am told that Harvard College, a non-discreet institute in
Massachusetts which was at the verge of closing down, re-invented itself 150 years ago by
adopting the Choice Based Credit System, injecting Academic Freedom with other Innovations.
It was the ability to do so without bureaucratic encumbrances that was the game changer. The
result is visible - the Harvard University as we know it today.

With this thoughts playing at the back of my mind, I decided to resign from my position of
Senior Scientific Advisor to the Government of Himachal Pradesh, with the single minded
mission to build a research focused Private University. I need to underline that this was the vision
of an idealistic academician-researcher, who neither had the backing of a business house or a
philanthropist with deep pockets. Nevertheless, there were friends and well-wishers who not
only helped kick-start the project but continue to support the journey.

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In order to develop an institute of global standards, we drew a time bound developmental plan,
which stretched over twelve years. The edifice was built on five fundamental pillars –
Transparent Governance, Distinguished Faculty, Good Infrastructure, Strong alliances with
Industry and the Corporate Sector and Deep Academic linkages. As part of our plan, we decided
to focus on Research and concentrate on developing scientific solutions for Himalayan
sustainability.

Over the years, our reputation as a premier institution of learning and becoming a frontrunner in
crucial fields of research and academics has witnessed an upward surge. The University was
ranked 66th in NIRF rankings 2016 and have subsequently retained its position in the rank
band of 101- 150 in NIRF rankings 2017, 2018 and 2019. School of Business Management and
Liberal Arts was ranked 65th among the top 75 Business schools in 2019 by NIRF. Shoolini was
awarded grade B++ by National Assessment and Accreditation Council of India (NAAC)
in Dec, 2016. Shoolini has been included in the category of India’s Most Admired Science and
Technology Universities, among a total of 62 listed out of 693 universities considered for ranking
by C-fore, a Delhi based market research and opinion polls Company. In addition, we have been
acknowledged ‘Best Emerging Private Business Schools’ in India by ASSOCHAM along with
a host of other accolades. To be figured among top cleanest campuses in India under Swacchh
Bharat rankings is yet another feather in the cap.

While reaching the half-way stage in our quest, the encouragement of Dr. APJ Abdul Kalam,
former President of India, provided great fillip to our dream. On the occasion of Shoolini
University’s First Convocation, he remarked: “Why 200, why not the Top 100? It may be
difficult but not impossible; go ahead with passion and persuasion.”

In order to compete globally, we have carried out an in-depth analysis of the ranking systems. The
Times Higher Education (THE) emphasizes on research achievements and calls for two hundred
research papers ‘consecutively’ for five years published in Scopus and Thomson & Reuter
indexed journals to become eligible to apply. I am happy to say that University’s quality of
research is higher than some of India’s best known universities and institutes. Refer
(ANNEXURE I) research comparison of Shoolini University with NIRF top ranked Indian
institutes and Times top ranked higher education institutes. The University’s ‘h’ index is 45.

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In essence, the six faculties of the university: Faculty of Applied Sciences and Biotechnology,
Faculty of Pharmaceutical Sciences, Faculty of Basic Sciences, Faculty of Management
Sciences and Liberal Arts, Faculty of Agriculture, Faculty of Engineering and Technology are
unified by a ‘research-driven’ model focusing on the sustainable development of the Himalayas
and at the same time, to develop high quality human capital with competencies to fulfill the
requirements of the industry and society globally. The university offers programs and courses
in a variety of subjects and disciplines, and this promotes cross-pollination of ideas and generates
the potential for cross-disciplinary collaborations.

The Doctoral program of any university is the litmus test of quality of research. In order to come
at par with the rest of the world, Shoolini employs the services of one external examiner from
outside the country – ideally from the USA, Europe or technologically advanced countries of
Asia. It is also mandatory for scholars to publish two papers in the Scopus indexed journals and
one review article again in the Scopus category of journals.

In consonance with the NAAC, NBA & NIRF and in keeping with International trends, the
University gives weightage to extension activities, innovations in teaching pedagogy,
competence of faculty, knowledge generating tools, development and application of in house
software solutions, student facilities and skill development. Under the INSPIRE program
sponsored by the DST, the University has given exposure to over five thousand budding
scientists.

In keeping with global trends in Higher Learning, The Yogananda Library of the University has
been transformed as a ‘Knowledge Centre,’ aimed at making it a pro-active knowledge partner
of our students. The Learning Management System (LMS) developed for the eUniv platform
has provided an ever available tutor for students to revise class room teaching, while the
Knowledge Management System (KMS) has provided a vast repository of resources for higher
learning and research. I am proud to say that both the LMS and the KMS have been developed
‘in-house,’ adapting freely available software.

The SPRINT Program was started as a pilot project to develop Soft and Technical Skills in
Shoolini’s students who essentially hail from rural and semi- urban parts of the state to make
them employable, has been a major success. In view of its spectacular results, the course has
been spread across the campus.

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This SAR would underscore the fact that the institution shares the core values defined by NAAC,
NBA and this would emerge throughout as we endorse them- both in letter and spirit. My team
remains passionate to make Shoolini University a coveted destination for higher learning within
the South Asian Region and a globally admired Center of Research, specializing in the various
facets of the Himalayas. As a team, we remain committed to fructify the vision and I am confident
that we would do it - however, difficult it may be.

Before moving to the report, I would like to thank the NBA and the Appraisal Team. I am
sanguine that with the advice and recommendations from NBA, we would be able to bridge the
gap(s) and our MBA program will be distinguished and best among its peers.

Prof. P.K. Khosla

Founding Vice Chancellor

Date: 26 April, 2019

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 TABLE OF CONTENTS

Section Contents Page No.

Preamble 6
University Profile 7
Part A Institutional Information 23
Part B Criteria Summary 31 to 411

Criterion Title Page No.

1 Vision, Mission & Program Educational Objectives 32
2 Governance, Leadership & Financial Resources 46
3 Program Outcomes & Course Outcomes 92
4 Curriculum & Learning Process 187
5 Student Quality and Performance 202
6 Faculty Attributes and Contributions 229
7 Industry & International Connect 288
8 Infrastructure 344
9 Alumni Performance and Connect 370
10 Continuous Improvement 395
Part C Declaration by the Institution 412
Annexure No. List of Annexures Page No.
Research comparison of Shoolini University with NIRF top
1 415
ranked Indian institutes
2 Details of SPRINT 421
3 Minutes of Academic Council 509
4 Lecture schedule - Strategy 516
List of Faculty members for Faculty of Management Sciences
5 552
and Liberal Arts
6 Teaching Case Study 555
7 Westpack Bank Consultancy 598

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 PREAMBLE

The Foundation for Life Sciences and Business Management was established in 2003-04 with
the aim of working in areas of higher education and research, and helping set up entrepreneurial
ventures in biotechnology and related fields. Prof PK Khosla, an internationally renowned
academician & scientist, conceived the idea of integrating higher education and research during
a visit to United Kingdom in 2003. He joined hands with renowned NRI, Mr. Ramesh Mehan
and Mr. Satish Anand, a local entrepreneur with vast experience in local infrastructure
development, for this venture.

The executive members of the Foundation are academicians and professionals with distinguished
backgrounds. Prof PK Khosla, former Vice Chancellor, HPAU, Palampur and former Senior
Scientific Advisor, Biotechnology, HP Government is at the helm of the management &
functioning of the Foundation. The Shoolini University of Biotechnology and Management
Sciences came into existence in September, 2009 under the auspices of the Foundation for Life
Sciences and Business Management.

The University is committed to UGC regulations (2003) for Private Universities and also follows
the guidelines of different regulatory bodies (AICTE, PCI, ICMR, ICAR, CSIR, etc.). The
university has been accredited with B++ grade by National Assessment and Accreditation
Council (NAAC). Partnerships with industry, academia and the Government shall be the special
focus of the University. These linkages help in customizing education to the needs of the
industry, leveraging the best available teaching resources, and participating in the quest for a
better quality of life for the people in the region.

We believe that the prime objectives of the university are towards sustainable development of
the Himalayan region in general and Himachal Pradesh in particular. It is intended to document,
gratify its bio, physical and social reasons for developing strategic plan for the development of
the Himalayan region.

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 UNIVERSITY PROFILE

Shoolini University is a leader in the field of academics & has made giant strides towards
delivering quality education and research, & figures among Top 150 universities in the country
as per MHRD National Rankings.

We are a non-profit multi-disciplinary private university with a vision to be a top 200 global
university by 2022. In addition, we aspire to provide quality and relevant education to our
students at an affordable and subsidized fee structure. To achieve this aspiration, we have
designed our business model around five areas of focus: attracting and retaining top national &
international faculty; forging alliances with industry & academia of repute; governing through
values & transparency; building world class & environment friendly infrastructure; and
attracting brilliant & needy students.

Prof. PK Khosla, honored with Himachal Dastak Award by Hon’ble Governor Acharya Dev Vrat

Nationally and internationally renowned academicians form the faculty at Shoolini University;
two dozen are post-docs and 96 Ph.Ds who are involved in guiding innovative research to over
200 PhD scholars in a vibrant research environment.

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University has attracted more than 250 million rupees as research grants on biotech and other
disciplines, which are funded by various national organizations. Shoolini has strategic academic
alliances with leaders such as Genpact; Anand Automotive Group; several universities across
the globe.

Best in Class Faculty

Always at the forefront of teaching and learning of high quality, Shoolini University is setting
new benchmarks for higher education in the region. This has been possible by engaging highly
qualified & well-informed faculty, fully knowing that excellence of its academic staff shapes an
enriched learning experience for the students.

The university has superb teaching facilities, which include modern lecture theatre technology,
state-of the art laboratories and online teaching tools. The programs are supported by a range of
innovative teaching and learning methods that stimulate students to develop their full potential.

We have adopted a four-tier faculty policy to attract outstanding and experienced teachers. The
top tier includes learned and established scholars ‘Professors of Eminence’. The mid-tier
includes Post Doc teachers from internationally acknowledged centres of excellence or holding
mid-career positions in corporate sectors.

Prof. P.K. Khosla, Vice Chancellor of Shoolini University, receiving Shiksha Ratan Award

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High Impact Research

Shoolini University has adopted a research-driven model making it one of India's most research-
intensive universities. Shoolini's focus of research is centered on the economics, biodiversity and
sustainability of the Himalayas.

Our researches relate to interdisciplinary challenges that cross traditional boundaries – from
linking biotechnology to biodiversity conservation, sustainability and human health,
nanotechnology, low cost food processing technologies, non-conventional energy resources, to
address the complexity of climate change not only through basic and environmental sciences but
also through management sciences.

We have many state-of-the-art regularly refurbished research laboratories. Various national

research-funding agencies like DST, DBT, ICMR, DRDO, MNRE, DAE etc. have taken
cognizance of the university’s research potential and have extended Rs. 250 million as research
grants. This is also substantiated by a growing list of patents (300+ patents filed including three
international) and over 847 SCOPUS listed research papers with total citation of 8109. The
university is privileged to have the highest ‘h’ index of 45 as compared to its contemporaries in
North India.

In a big boost to the novel research efforts of Shoolini University, the Government of Himachal
Pradesh has also sanctioned an Intellectual Property Rights (IPR) cell to the institution. The DST
sponsored cell will work in close collaboration with HP Patent Information Center (HPPIC)
housed in the State Council for Science, Technology, and Environment, H.P.

Great mind set work at Shoolini University laboratory

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Great Learning Begins Here

Infrastructure is a step ahead of the rest in terms of quality & innovation. With constant
improvements, we strive to make student’s stay with us enjoyable with state of the art
infrastructure built aesthetically and thoughtfully to enhance their learning experience.

The beauty of Shoolini’s natural surroundings of the Himalayas and its built up environment
amidst the pines are its key assets. 20.1 acre sylvan campus has world-class infrastructure that
facilitates excellence in academics and research and provides a fun filled and friendly
atmosphere supported by extracurricular activities. In addition, the universities embody more
than 30 acres of farm land where it is maintained by supporting B.Sc. (Hons.) degree program
in agriculture. The establishment of Yogananda Ville over 10 acres of land as a venue for yogic
retreats is another landmark of the Shoolini University. We have also been sanctioned a hospital
on Naturopathy & Yoga. Through another partial philanthropist/ partial support of Rs. one crore,
we are also setting up a world class Cancer Research Centre.

The campus is fully Wi-Fi and has central as well as departmental IT facilities. A number of
research and central instrumentation labs are in place for the benefit of the students. Shoolini has
laid special emphasis on providing all information to the students online. Under this initiative,
lectures taught at the university are accessible to the students through our learning management
system ‘eUniv’. Even the facilities at Yogananda library can be accessed online.

The university houses an indoor sports complex, which has a modern gymnasium and
badminton, table tennis, and boxing facilities and students’ activity centre with a 200-seated mini
Cineplex. Outdoor sports facilities include a multipurpose playground, basketball/ volleyball and
tennis court, obstacle course and cricket ground. In addition, the students also have the facility
for a yoga cum meditation centre in the campus.

Our Knowledge Initiatives

With the ‘Guru’ Series of Lectures, we bring eminent personalities to Shoolini to speak on
topics of broad interest, providing a platform for intellectual discourse.

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More than 110 distinguished personalities have so far delivered lectures on various topics of
importance and relevance to the society. Some notable among them are:

Prof. Peter Raven Anandmurti Gurumaa Dr. RS Paroda

President Emeritus Missouri Spiritual Leader Former DG, ICAR
Botanical Garden

Legendary Milkha Singh Yuji Nishikawa Major Priya Jhingan

The Flying Sikh India Liaison Representative Indian Army’s first

JST Woman Officer

Yuvraj Singh Dinesh Singh

Gen. Ved Prakash Malik,
Ex. Vice-Chancellor of
Padma Shri Awardee Indian Army University of Delhi

Howarth Bouis Nobel Laureate Kiran Bedi, Retd. IPS

World Food Prize Winner Robert Huber, German
Biochemist P a g e 11 | 621
Unique Skill Enhancement

We encourage our students to develop key employability attributes through various ‘skill
enhancement modules’ and constantly seek ways of adding value to them.

A specially developed program ‘Skills Progression through Rapid Intensive and Innovative
Training’ (SPRINT) has been incorporated as an integral component of the curriculum.

The ‘SPRINT’ module is inspired by Stanford's mini-MBA program – designed significantly to

upgrade soft skills and capabilities of students, and enhance their employability. Led by top
corporate and industry leaders, the module involves exhaustive subject matter sessions combined
with technical & soft skills based on highly interactive approach.
The SPRINT model is given below:-

High Engagement Team Based Focused Content Business Plan

Delivery Model Programme and Delivery Wrapper

• Focus on replacing • Division into 6-8 • Targeted Sessions • Frequent interaction

lecture based approach member teams for - Intensive coaching of with Industry experts
with case study the entire period to relevant course related for
methodology to drive ensure learning from concepts - Exposure
participation group dynamics - Communication & - Awareness
personal skills - Understanding
- MS office suite & other requirements of the
necessary technical skills corporate world
 Mentors assigned to • Assignment of team • Internal and external • Industry visits
teams for granular and captains and faculty with vast
continuous support & mentors relevant experience
monitoring of
individual's performance

• Focus on making all • Frequent team  High focus on practical

discourses interactive building exercises business needs
and highly participative /activities to help
understand the
importance of teams
and maintain team
excitement

• Team-wise • Use of innovative

performance teaching tools – case
measurement studies, video recordings,
role plays & workshops

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The outcome enhances the confidence, attitude and effectiveness of the students. Another skill
development initiative, SPRINT- the Persona Enhancement Programme, is designed to develop
and hone essential career enhancing competencies such as verbal and written communication,
confidence building and a wide range of topics related to soft skills. It is a credit course all across
the university and carries the same weightage as other core subjects.
We also encourage our students to engage in extra-curricular activities, which help them to
recognize personal attributes and transferable skills they are developing.

Prof. JM Julka, Shoolini University, discussing “Career Options”

in Darwin treehouse

eUniv Initiative

In today’s world of web dominated networks, online education can have a profound impact –
better education and broadly disseminating knowledge to students worldwide.

We are leveraging technology in a big way to connect and bring knowledge resources available
across the world to facilitate learning and research at Shoolini. Today’s digital savvy students
expect their learning environment to include technology because it is an intrinsic part of their
lives. Through our online eUniv initiative, we supplement classroom learning by providing
students free access to all teaching material (including PPTs, video lectures) on 24x7 basis so
that they can clarify their doubts at any point of time.

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myShoolini app

myShoolini app is a student & faculty developed app (Android & iOS) for end-to-end
digitization & knowledge management of Shoolini University’s activities. myShoolini uses high
end technology tools such as AI & predictive learning. myShoolini includes:

1. eUniv – Shoolini’s moodle based (predictive learning) 24x7 flip classroom platform &
LMS. eUniv has 6,000+ users with access to 5,00,000 unique content. eUniv also hosts
Shoolini’s secure online examinations module.
2. Sikander – Shoolini’s AI & ML based (speech & face recognition) interview & skill
learning module. Over 2,000 students are actively using Sikander.
3. myYKC - Shoolini’s knowledge management system - digitizes & provides access to
over 1 million books & journals to Shoolini faculty & students along with digitizing the
library process.
4. Others – a) GPS based transport module b) Face recognition based attendance module
c) AI Based central time tabling module d) Hostel module e) Social networking module
f) Payments module g) Grievance Redressal module

Social Responsibility Initiatives

Social responsibility is as much a part of Shoolini University's philosophy & culture as

excellence. Various activities are undertaken on a regular basis e.g. blood donation camps, tree
plantation and cleanliness drives, women empowerment, practical training to local villagers in
food processing, cancer awareness camps, providing guidance to farmers on new technologies,
adoption of a village with targeted social programs, improving economic conditions of the poor
& a Government Primary School with students mostly from weaker section of the society.

We take great pride in spurring scientific creativity and innovation in school children, being pro-
active in extending the Department of Science and Development INSPIRE program, for which
Shoolini has been nominated the nodal institution. Till date, we have enthused over 7000
budding scientists from various schools of Himachal Pradesh.

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For these students, we have introduced a unique five-year integrated B.Sc. (Hons.) and M.Sc.
course which is a fully free education program (including free lodging and boarding) and
supported thorough INSPIRE scholarships & from the varsity’s own coffers. We have also
instituted significant number of scholarships for removing the barriers to higher education for
low income group students/ single parent child (mother surviving) / single girl child/defence
personals etc.

Prof. H.C. Sharma, Vice Chancellor of University of Horticulture and Forestry, Nauni
addressing in 28th INSPIRE Science Camp

Himalayan Development & Sustainability - where Excellence strives

Shoolini University is addressing the challenges of development & sustainability of the

Himalayan region, a fragile eco-system witnessing industrialization exploitation & undergoing
tremendous strain; cloud bursts in Ladakh, Uttarakhand & the recent devastation due to the
earthquake in Nepal stand testimony.

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The Centre of Research on Himalayan Development and Sustainability (CRHDS) was
inaugurated by Nobel Laureate Robert Huber to encourage and coordinate university-wide and
external collaborative research focusing on the following five thrust areas:
• Biodiversity conservation
• Sustainable utilization of resources
• Health and well being
• Socio-economic development
• Disaster mitigation

Noble Laureate “Robert Huber” interacting with Prof. Adesh Saini, Director Centre of
Research on Himalayan Sustainability and Development

CRHDS hosted the first international dialogue on Himalayan Ecology, which saw the
participation of leading environment activists and experts, policy makers and members of the
judiciary. CRHSD has also undertaken three years’ study on the restoration of productivity of
fire affected forests using microbes. The Ministry of Environment, Forest and Climate Change,
GOI has provided Rs. 42 lakhs as research grant for this project. Awareness workshops were
also conducted in the nearby villages on ‘Understanding the breast and oral cancer awareness’
and ‘Losses during forest-fire’.

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Centers of Excellence

Centres of Excellence at Shoolini University connect industry and academia to advance

education, research and outreach in key areas.
Our centres of excellence provide a stimulating and supportive environment that nurtures the
highest quality of research. Each centre acts as a hub for researchers, from students to professors,
ensuring a dynamic, sustainable research base and active knowledge sharing.

a) Centre for Excellence in Automotive Education and Research

Centre for Excellence in Automotive Engineering has been established by joining hands with
Anand Automotive, leaders in automotive engineering. It is the first such centre in the region
providing academic excellence in automotive engineering at graduation, post-graduation and
doctoral levels, along with imparting training to upgrade skills required for the automotive
industry.

b) Centre of Excellence for Nanotechnology

Centre of Excellence in Nanotechnology provides common facilities for undertaking

multidisciplinary research in nano-science and nanotechnology. The main objectives of the
centre include joint research with national and international institutions, technology transfer and
commercialization of research outcomes.

c) Center for OMICS and Biodiversity Research

The Centre for OMICS at the Faculty of Applied Sciences and Biotechnology, aims to explore
Himalayan biodiversity through OMICS approach including genome, transcriptomics and
proteomics for bioprospecting of industrially imparted biomolecules and societal development
and conservation.

d) Yogananda Center for Yogic Studies

The center aims to promote research and study of the ancient Indian Knowledge of Yoga and
meditation.

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e) Social Exchange
The University Campus is full of life with organized events and parties taking place throughout
the year.

The campus provides opportunities to get involved in inter-faculty cultural programmes, annual
fest ‘MOKSH’, photography and painting contests, farewell and fresher’s parties, and
educational trips. It is home to multiple student clubs and societies, which connect students with
a stronger sense of community, while providing opportunities for interpersonal and leadership
development:

• Art & Photographic Club

• Bawale Bawarchi
• Blood Bank Society
• Dramatics Club
• Entrepreneurship Society
• Institute of Engineers Chapter
• Raagrang
• National Service Scheme (NSS)
• Satrangi Strokes
• Shoolini Mountaineering Society
• Speakers' Forum
• Saksham

f) Center for Excellence in Renewable Energy

The main aim of the center is to stimulate research in the non-conventional yet clean forms of
energy like solar, hydel, geothermal, tidal etc.

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Our Innovative Initiatives

We have always valued excellence in teaching, allied to a strong research base, innovative
cooperation with industry and skills development programmes.

a) Digitized Library

The State-of-the-Art Yogananda Library, inaugurated by Dr. APJ Abdul Kalam, is a blend of
modernity, tranquility & green technology. It is digitized for searching the books and journals
through computer linked to the university's network and is synched with the library of SILB, a
sister organization in Solan town. All library facilities can now be accessed from anywhere
through any computer with internet access. Students just need one ‘universal e-card’ for entrance
to the library and checking out, issuing and returning of books and bookhold alerts. Students
may get books re-issued by using the same as long as these are not reserved by anyone.

Yogananda Library, Shoolini University

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b) Defence Research & Development Centre (DRDC)

Shoolini University is proud to be one of the few engineering institutions that has been selected
as a Defence Research and Development Cell (DRDC) at the ‘Defence Research Forum – 2014’
for invoking the engineering might of India for global leadership in the area of defence research.
The goal of the DRDC is to give a major boost to defence research across the country by
educating and engaging a sizable section of engineering faculty and students about the needs of
the specialized requirements of the defence sector. It would also take up defence research as a
dominant focus of its academic research.

c) Foreign Languages, Fine Arts & Social Sciences Ad-on Programmes

To give an edge in employment to our students, the University has introduced the teaching of
credit-based Foreign Language programmes like French, Chineese, German and more in near
future.

d) INSPIRE Science Camps

Under Innovation in Science Pursuits for Inspired Research (INSPIRE) programme of

Government of India (GOI), we are organizing regular training camps in science for toppers in
Class XII in Himachal Pradesh and more than 7,000 students have participated in 31 camps. The
basic objective is to attract talent to the study of science at an early age.

e) Special NET/GATE & GPAT Coaching Classes

As a part of career development programme for our students, we have introduced special
coaching classes for the aspirants of National Eligibility Test (NET) determining their eligibility
for lectureship & for award of Junior Research Fellowship (JRF). Coaching classes are also
conducted for aspirants of Graduate Aptitude Test in Engineering (GATE) for admission in
Postgraduate Programmes in Engineering & GPAT for admission in Post Graduate Programmes
in Pharmacy at the national level. The coaching fee is modest and subsidized.

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f) Free Education for Board Toppers in Science Stream

For the 1% toppers in Class XII School Board examination in science stream, Shoolini has
introduced a unique B.Sc. (Hons) course which is a free education programme supported through
INSPIRE scholarships and the University's coffers.

g) Open Elective Courses

It is crucial to provide students a broad-based education that prepares them for successful careers
in today’s ever changing workplace. To gain a wider view of the world, we offer our students a
wide range of open electives that are outside their chosen programme. Currently, we are offering
35-40 open electives (list available at www.shooliniuniversity.com)

h) Our English Language Programme

The medium of teaching at Shoolini University is English and the students are required to have
minimum proficiency in English language for them to be more intuitive and effective in class.
Keeping in view the poor standard of English of students, especially with rural/ semi urban
background, Shoolini University has initiated a range of English language programmes that will
build upon their current skills and help them to meet their personal and professional goals. The
English language programmes offer an inspiring learning environment for the students to explore
and take part in activities that complement the development of their English skills.

i) Academic English

Academic English courses provide intensive language teaching from beginner to advanced levels
along with the development of academic skills for grasping the subject matter at the
undergraduate or graduate level courses.

j) General English

General English is a flexible, intensive language programme for beginner through advanced
levels that is augmented with a wide range of optional modules, as well as social and cultural

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activities. This programme is designed for students who want to improve their ability to use
English in everyday life or for professional purposes.

k) Language Lab

The lab is equipped with different audio - visual facilities to foster language learning in a fun,
creative environment. The highlights of lab include an exciting language software called
‘Duolingo,’ which is a language learning application that can be downloaded from Playstore.
The software provides users access to about 30 languages, which include online classroom
discussions, tests, worksheets and assignments.

E-Studio Lab

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 PART-A

INSTITUTIONAL INFORMATION

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 1. Name and Address of the Institution:

Name of the Shoolini University of Biotechnology and Management Sciences

Institution
Address of Village Bajhol, Post Office Sultanpur, District Solan, Himachal Pradesh. PIN
the - 173229
Institution

2. Name and Address of the Affiliating University, if applicable: Not Applicable

3. Year of establishment of the Institution: 2009
4. Type of the Institution:

Institute of National Importance University √

Deemed University Autonomous

Affiliated Institution AICTE Approved PGDM

Any other (Please specify) Institutions

5. Ownership Status:

Central Government State Government

Government Aided Self-financing √

Trust Society

Section 8 Company Any Other (Please specify)

6. Vision of the Institution: To be a top 200 global university by the year 2022

7. Mission of the Institution:

1. To provide the ideal environment for higher learning with a serene & beautiful campus, state of-the-art
facilities & a creative atmosphere conducive to excellence in pursuit of knowledge.
2. Be aknowledge leader in our selected specialties in the academia, and provide outsourcing and consultan
services to industrial/ organizational setups in this domain
3. Encourage our students to be “balanced specialists”, who excel in their own field, while being well-
rounded through personality- development & extra-curricular activities.
4. Develop students who will be recruited by the best employers, and who will contribute to the economic
vitality of the state & country.
5. Create an environment to attract top faculty, and build a pool of academic leaders by providing the right
ambiance and resources.

P a g e 24 | 621
8. Details of all the programs offered by the institution:

Increase
Intake at
in intake,
S. Year of the start Year of AICTE Accreditation
Program Name if any
No. Start of the increase Approval Status*
(from the
program
start)
Eligible but
1 B.Com (Hons) 2010 30 90 2014
not applied

2 BBA 2014 40 60 2016

BA (Hons)
3 2015 60 0 ----
Economics
BA (Hons)
4 2016 30 0 ----
English
BA Journalism
5 and Mass 2016 30 0 ---- NA Not eligible
Communication for
B.Sc. accreditation
Hospitality and
6 2017 60 0 ----
Hotel
Administration
7 B.Sc. Yoga 2017 40 0 ----

8 M.Sc. Yoga 2018 30 0 ----

Applying
9 MBA 2009 60 150 2013 Yes
first time
Not eligible
10 PGDBM 2017 60 0 ---- for
accreditation
Ph.D.
Eligible but
11 Management 2009 3 25 2010
not applied
Sciences
B.Tech
Eligible but
12 Mechanical 2010 80 120 2011
NA not applied
Engineering
B.Tech Civil Eligible but
13 2011 80 120 2013
Engineering not applied
M.Tech.
Eligible but
14 Mechanical 2013 18 0 ----
not applied
Engineering
M.Tech. Civil Eligible but
15 2014 18 0 ----
Engineering not applied

P a g e 25 | 621
 Increase
Intake at
in intake,
S. Year of the start Year of AICTE Accreditation
Program Name if any
No. Start of the increase Approval Status*
(from the
program
start)
Ph.D. Not eligible
16 Mechanical 2013 3 6 2017 for
Engineering accreditation
Not eligible
Ph.D. Civil
17 2015 2 4 2017 for
Engineering
accreditation
Eligible but
18 B.Tech ECE 2010 80 0 ----
not applied
Not eligible
19 B.Tech EE 2012 60 0 ---- for
accreditation
Eligible but
20 B.Tech CSE 2009 60 120 2016
not applied

21 B.Tech IT 2017 60 0 ----

Not eligible
B.Sc. (Hons)
22 2016 30 15 2018 for
Mathematics
accreditation
M.Sc.
23 2016 30 40 2017
Mathematics
Eligible but
24 M.Tech CSE 2012 20 0 ----
not applied
Eligible but
25 M.Tech ECE 2013 18 0 ---- NA not applied
Not eligible
Ph.D.
26 2018 2 0 ---- for
Mathematics
accreditation
Applying
27 B.Pharmacy 2009 60 100 2016 Yes
first time
Eligible but
28 M.Pharmacy 2009 40 99 2010
not applied
Ph.D.
Eligible but
29 Pharmaceutical 2009 8 15 2012
not applied
Sciences
B.Sc. (Hons)
30 2014 40 60 2015 NA
Biotechnology
B.Sc. (Hons) Not eligible
31 2014 40 60 2015 for
Microbiology
B.Sc. (Hons) accreditation
32 Food 2016 30 20 2017
Technology

P a g e 26 | 621
 Increase
Intake at
in intake,
S. Year of the start Year of AICTE Accreditation
Program Name if any
No. Start of the increase Approval Status*
(from the
program
start)
M.Tech.
33 2010 12 20 2011
Biotechnology
M.Sc.
34 2009 40 80 2010
Biotechnology
M.Sc.
35 2009 40 80 2011
Microbiology
M.Phil
36 2009 6 20 2010
Microbiology
Ph.D.
37 2009 10 25 2012
Biotechnology Eligible but
Ph.D. not applied
38 2009 10 15 2011
Microbiology
B.Tech
39 2009 60 120 2010
Biotechnology
B.Tech Food
40 2010 20 120 2017
Technology
M.Sc. Food
41 2014 20 30 2017
Technology
M.Tech. Food
42 2013 18 0 ----
Technology
Not eligible
Ph.D. Food
43 2013 2 5 2017 for
Technology
accreditation
B.Sc. (Hons)
44 2018 60 0 ----
Agriculture
Not eligible
B.Sc. (Hons)
45 2015 15 30 2017 for
Botany
accreditation
B.Sc. (Hons)
46 2015 15 30 2017
Zoology
Eligible but
47 M.Sc. Botany 2011 30 75 2017
not applied

48 M.Sc. Zoology 2015 30 75 2017

Not eligible
M.Sc. for
49 Environmental 2016 10 15 2017 NA accreditation
Sciences

P a g e 27 | 621
 Increase
Intake at
in intake,
S. Year of the start Year of AICTE Accreditation
Program Name if any
No. Start of the increase Approval Status*
(from the
program
start)
50 M.Phil Botany 2009 6 10 2017

51 M.Phil Zoology 2011 5 0 ----

M.Phil
Eligible but
52 Environmental 2011 5 0 ----
not applied
Sciences
53 Ph.D. Botany 2009 6 10 2017

54 Ph.D. Zoology 2009 2 5 2017

Not eligible
B.Sc. (Hons)
55 2015 15 40 2017 for
Chemistry
accreditation
M.Sc.
Chemistry /
56 2010 80 95 2017
Pharmaceutical
Chemistry Eligible but
M.Phil not applied
57 2009 4 20 2010
Chemistry
Ph.D.
58 2010 5 15 2011
Chemistry
Not eligible
B.Sc. (Hons)
59 2015 15 30 2017 for
Physics
accreditation
Eligible but
60 M.Sc. Physics 2010 20 40 2015
not applied
Not eligible
61 M.Sc. Statistics 2016 30 0 ---- for
accreditation
Eligible but
62 Ph.D. Physics 2010 2 10 2012
not applied

63 BALLB 2017 60 0 ----

Not eligible
64 LLB 2017 60 0 ---- for
accreditation
MA English
65 2016 15 0 ----
Literature
Eligible but
66 M.Phil Physics 2012 10 0 ----
not applied

P a g e 28 | 621
 Increase
Intake at
in intake,
S. Year of the start Year of AICTE Accreditation
Program Name if any
No. Start of the increase Approval Status*
(from the
program
start)
Not eligible
67 Ph.D. CSE 2015 2 0 ---- for
accreditation
Eligible but
68 Ph.D. ECE 2013 3 0 ----
not applied
Ph.D. Eligible but
69 2012 2 0 ----
Economics not applied
Ph.D.
Eligible but
70 Environmental 2011 5 0 ----
not applied
Sciences
B.Pharmacy
71 2017 40 0 ----
(Practice)
M.Phil
72 2010 10 15 2012
Biotechnology
* Write applicable one:
 Applying first time
 Granted provisional accreditation for two/three years for the period (specify period)
 Granted accreditation for 5/6 years for the period (specify period)
 Not accredited (specify visit dates, year)
 Withdrawn (specify visit dates, year)
 Not eligible for accreditation
 Eligible but not applied

9. Programs to be considered for Accreditation vide this application

S. Program Name Current Year Sanctioned Current year admitted

No. Intake nos.
1 Master of Business 180 179
Administration

P a g e 29 | 621
10. Contact Information of the Head of the Institution and NBA coordinator, if designated:

Head of the Institution

Name Prof. P.K. Khosla

Designation Vice Chancellor

Mobile No. +91 98160 64182

Email id [email protected]

NBA Coordinator

Name Prof. Atul Khosla

Designation Dean & Pro-Vice Chancellor

Mobile No. +91 98575 50999, +91 96545 45645

Email id [email protected]

P a g e 30 | 621
 PART B

CRITERIA SUMMARY

P a g e 31 | 621
 CRITERION – I

VISION, MISSION AND PROGRAM EDUCATIONAL

OBJECTIVES (50)

P a g e 32 | 621
 Criterion – I
VISION, MISSION AND PROGRAM EDUCATIONAL OBJECTIVES (50)

1.1. Vision and Mission statements (5)

School of Business Management and Liberal Arts Vision and Mission

Vision

To become a globally sought after business school by 2030

Mission
1. To provide world class and relevant management education
2. To provide global employment and entrepreneurial opportunities to the students
3. To produce socially responsible business leaders and entrepreneurs
4. To have a sizable economic and social impact towards the community through
relevant research & innovation

Faculty of Management Sciences & Liberal Arts was established as part of Shoolini University
in 2009 with an aim of building leaders in the field of business management. With a clear focus
of nurturing talent with high expertise in management skills, it initially started with three MBA
programs i.e. MBA General, MBA Biotechnology & MBA Pharmaceutical & Healthcare.
General MBA program intended to serve the corporate with dynamic leaders, MBA
Pharmaceutical & MBA Biotechnology were introduced to cater to the specific niche of
managerial skills for upcoming biotechnology and healthcare industry.

The first batch in 2009 was a humble beginning with 17 students under the leadership of Prof.
J.B. Nadda. Prof. Nadda, an expert in behavioral sciences is amongst the most sought-after
Professors in the country and had a vast experience in management education. Being on extra
ordinary leave from his position as senior professor from Himachal Pradesh University, Prof.
Nadda joined Shoolini as founder Dean, and established a very strong academic foundation of
the Business School. Innovative curriculum inspired by management programs of top business
schools was adopted and special focus on practical skills was laid after exhaustive discussions
with industry experts.

Subsequently, School of Business Management Sciences and Liberal Arts entered into MOU
with Genpact, the leader in business process management. MOU focused on three aspects where

P a g e 33 | 621
Genpact shared their intellectual property, collaborated in developing curriculum on
specialization in business process management and train the trainers (our faculty) for effective
dissemination of concepts from real business environment. Towards the end of first batch of
MBA, Genpact selected these students at band four level, which was the same level offered to
candidates from IIMs.

Along with the firm foundation in academics, the school gradually developed deep
collaborations with industry under leadership of our succeeding dean, Prof. Munish Sapra. Prof.
Sapra an alumni of IIT & FMS, was Ex. Indian CEO of Nova Scotia Bank. The School witnessed
much needed transformation from core academic culture to corporate and the results were
evident in the culture, curriculum and the summer and final placements which reached 100% for
eligible students. Eventually, to give feel of real business environment, the semester system was
changed to quadmester system. Unique skills enhancement program under banner of SPRINT
was introduced which was inspired from Stanford Mini MBA program. SPRINT was coined to
augment the student capabilities and comprised of fast track modules in key concepts, soft skills,
technical skills and exposed them to top leaders from Indian and global corporates for
experiential learning.

Currently, School of Business Management and Liberal Arts is led by Dean Prof. Atul Khosla.
Prof. Khosla with his background of IIT Kanpur and JBIMS Delhi had served various corporate
consultancy groups like McKinsey and was CEO of Oliver Wyman India. Continuing the
journey of right blend of academia and corporate, several new initiatives were started where
interactive and case-based pedagogy, online learning support through eUniv, project based
learning, social projects and concentrated intervention by corporate leaders through guest
lectures were adopted.

At present, Shoolini MBA program is considered an elite MBA program and among the most
sought-after programs in the region. There has been an upward trend in admissions where the
present strength has reached 180 students from several states in the country and international
students from Afghanistan and Ethiopia. There exists regular international student exchange
where students have undergone semester exchange with leading universities in China and Italy.
Among the latest feather in the cap of the program is its rank 65th out of 555 total institutions
that participated in management discipline by NIRF, MHRD Govt. of India.

P a g e 34 | 621
 Shoolini University ranked 65th in Management Category, NIRF Ranking, 2019

The Faculty of Management Sciences and Liberal Arts maintains high levels of academic
excellence and innovation in management, provides quality education at an affordable price and
constantly seeks ways of adding value to the students. It is dedicated to a core expertise in global
management education. The School of Business Management and Liberal Arts is an esteemed
institution, which focuses on excellence in teaching, promoting lifelong-learning and preparing
students for the challenges of tomorrow. It also been ranked among top 20 best business schools
in India along with Indian School of Business, Hyderabad; XLRI, Jamshedpur; MDI, Gurgaon;
IMT, Ghaziabad; Narsee Monjee Institute of Management Sciences, Mumbai; Symbiosis
Institute of Management, Pune and others by ‘Dainik Bhaskar Survey' in 2014. In a separate
accomplishment, the School has been adjudged the 'Best Private Upcoming Business School' by
ASSOCHAM India in 2013 and rated A+++ and ranked 5th Best Business School under research
and writing category in the country by Go-Education 2013.

P a g e 35 | 621
 Prof. Atul Khosla, Pro-VC of Shoolini University, receiving award for “Best Private
Upcoming Business School” by ASSOCHAM India

We envisage building the Faculty of Management Sciences and Liberal Arts into a Centre of
Excellence for management education to meet the standards and aspirations of the corporate
world. We aim at developing leaders by providing adequate interaction with leading subject
matter experts and exposure to the industry.

P a g e 36 | 621
Best in Class & Quality-education

• Leading professionals as mentors from industry and corporate sector to our students are
the hallmark of Shoolini University particularly at School of Business Management &
Liberal Arts.
• Educational tours where students get an exposure to the outer world & have experiential
learning.
• Extensive use of modern teaching methodologies based on case studies, projects, online
platform, etc.
• Wi-Fi Campus, high speed internet facility, resourceful library, intellectual atmosphere
& with audio video aids.
Focus on Placement

Shoolini University has a dedicated and student-driven proactive Placement and Career
Development Cell, which looks after all activities related to career development, training and
placement of students. The Placement and Career Development Cell, in coordination with
different faculties and schools, conducts campus placements. During the placement season, a
large number of MNCs and leading companies visit our campus for on spot placements.

The key points of placements are mentioned below:

 Active placement & career development cell, which frequently coordinates to give
foothold to the students in the industry, higher education and entrepreneurship.
 Top placement for MBA batch with excellent pay packages in reputed companies such
as Genpact, ICICI Group, LG Electronics, HUL, HDFC Bank, Mercer, Shubham
Housing Finance, Marsh & Mclennan, Hilti, Tata Hitachi, Airtel, Anand Automotive,
Yes Bank and many more.
 Mission 130 - 100 percent employability for its students. This mission aims at providing
100 percent employability to students with 30 percent placed in world class companies.
Other aspects of “Mission 130” include:
 Summer placements
Placements opportunities to the alumni

Emphasis on Knowledge, Skills and Creative Abilities of students through' Add-on

Modules’

Industry Module

The unique Module for Self Improvement through’ meditation and yogic sciences is offered to
MBA students for building self-confidence and facing challenges in the corporate world.

P a g e 37 | 621
Personality Development Modules

• The Communication Effectiveness Module offers best in class techniques on

communications kills for interviews & managerial effectiveness.
• Modules developed by leading professional managers are offered on key industry sectors
such as banking and financial services with a view to Increase the exposure &
employability of management students.
 Module for computing skills focusing on data analytics and calculation
 Module on business plan and group activities are also organized on regular basis to give
exposure, comprehensive insights to business world and also developing their
interpersonal skills

Skills Progression through Rapid Intensive and Innovative Training (SPRINT)

SPRINT was initiated to provide accelerated learning to rural and semi-urban youth – with the
intent of raising their employable threshold.

This program was developed as a blend of Soft and Technical Skills and patterned on the lines
of Stanford University’s Mini MBA. SPRINT has been phenomenally successful in creating
employment as well as the personal and professional growth of students and has become one of
our biggest strengths. Started as a pilot project for MBA students, the program has now been
expanded to all Schools across the University. SPRINT has the potential to be extended beyond
the campus – both as an extension and consultancy.

The success story of this program is a feather in the University’s cap. The pioneering program
adopts a multi-pronged approach of adding, supplementing, updating, and reinforcing formal
learning that students have acquired in their regular courses. SPRINT workshops are organized
regularly on various themes for students of all streams (details of SPRINT are given in
ANNEXURE II).

1.2. Program Educational Objectives statements (5)

The Program Educational Objectives (PEOs) of the MBA Program are established through
consultation process among stake holders as described in Point 1.4 and these address the
following broad aspects.

 What our graduates could do best?

 Which skills our graduates would apply and their approach towards problem solving?
 What values our graduates will have?

P a g e 38 | 621
The PEOs of the program are:

PEO1: To develop the ability to solve complex business problems & independently pursue
research and consultancy

PEO2: To provide competencies to interpret the holistic view of business world & the
broader environment

PEO3: To instill knowledge, skills & attitude to develop successful leaders through
innovation, risk taking capabilities and entrepreneurial way of thinking

PEO4: To produce professionals with strong ethics, respect for personal & institutional
integrity, team work & continuous learning

PEO5: To generate ability to effectively present and communicate and be contented

while contributing positively to the society

1.3. Dissemination among stakeholders (10)

The Vision, Mission and PEOs are published and disseminated at:

 Website: https://shooliniuniversity.com/about-us/vision-mission
 School Notice Boards/Corridors
 Faculty Room
 Admission and Placement Brochure / advertisements
 myShoolini app
 During regular interaction in the class
 BizQuiz meetings
 Visits to colleges/ institutes by faculty
 Workshops, seminars, conferences, etc.

P a g e 39 | 621
 Stakeholders

Internal External

Manage Industry & Regulators/

Faculty Staff Students Alumni Parent Employer Governing
ment Society Body

Various types of stakeholders

Students:

 Most prominent role in the program

 Their feedback is considered to introduce innovative teaching and learning
methodologies
 Their input helps the program to introduce the elective programs to meet the changing
trends

Faculty:

 Plays a vital role in working of the program

 Involved in various committees to check the consistency of the program
 Provides input for designing the program, establishment and PEOs/POs course outcomes
and assessment
 Mentoring of the students

Alumni:

 They are a measure of long term success of the program

 Alumni feedback helps in curriculum design to meet the changing trends in management.
 Recollect their existence during their stay in the institute and advise the school with necessary
inputs with respect to student’s career.
 They are the ambassadors of the program
 Act as a mentor of the students

P a g e 40 | 621
Employer:

 Represents the major end users of the graduates

 Gives inputs to overcome the gap between program and industry

Parents:

 Expect their wards to have good professional career and higher education and become
responsible citizens

Professional bodies:

 Help students to interact with industries

 Help in conducting seminars/workshops
 Help the graduates to take up research work

1.4. Formulation process (15)

School
Vision, Mission and
PEOs

Internal External
Stakeholders Stakeholders

Views of Faculty Views of Alumni

Monitoring Views of professional

Student views Committee bodies
(SAC)
Views of supporting
staff Views of Industries

Views of management Academic

Council and Parents
Board of
Management

Process for Defining Vision, Mission and PEOs

P a g e 41 | 621
The School established its vision and mission through consultative process involving the stake
holders of the School such as Management, faculty, students, staff, parents, alumni and
employers, the future scope and the societal requirements.

The development of Program Educational Objectives is a continuous process and has evolved
over a period of time. The vision, mission and PEOs are established through the following steps:

Step 1) Vision and Mission of the university were taken as basis for formulating the
vision and mission of the School.

Step 2) Views were taken from the key constituents both internal and external stakeholders.

Step 3) Accepted views are analyzed and reviewed to check the consistency with the
vision and mission of the School by the monitoring committee.

Step 4) Monitoring committee summarizes the collected views and expresses its opinion
on the same, based on these views PEOs are established and forward to Academic
council for consideration and approval.

Step 5) Final approval is given by Board of Management.

Inputs considered for establishing the PEOs:

Faculty interaction:

The members of the teaching faculty as course coordinators play an important role in establishing
PEOs. They are responsible for generating, altering and analyzing all the activities related to the
achievement of the course outcomes.

Alumni feedback:

Alumni have intimate knowledge of the program and play a vital role in the assessment of PEOs.
Alumni feedback is obtained through alumni survey. Alumni meet is conducted twice a year.

Employer feedback:

Corporate insight/performance of the graduates with other employees of the organization is

through employer feedback.

P a g e 42 | 621
School Academic Committee (SAC):

It consists of Dean as the chairperson, Program Directors and course coordinators. It provides
guidelines for program academic and administrations unit, revision of the courses and the
curriculum. The respective members of the committee meet frequently to identify the need for
revision in curriculum and course content. The entire process is guided by external experts.

Opinion and views of other stakeholders were also taken informally during discussion and other
meetings.

1.5. Consistency of PEOs with Mission (15)

The Program Education Objectives have evolved through a consultative process wherein the
views and opinion of all the stakeholders were taken into consideration. The PEOs are highly
consistent with the mission statement as School of Business Management and Liberal Arts aims
to produce management graduates that are highly competent, employable and have high ethical
values.

Mapping of PEOs vs. Mission of School of Business Management and Liberal Arts

1. Slightly (Low) 2. Moderate (Medium) 3. Substantial (High)

Mission 4
Mission 1 Mission 2 Mission 3 (To have a sizable
(To provide (To provide (To produce economic and
world class global socially social impact
Program Educational
and relevant employment and responsible towards the
Objectives
management entrepreneurial business community
education to opportunities to leaders & through relevant
our students) our students) entrepreneurs) research &
innovation)
PEO1: To develop the
ability to solve complex
business problems &
3 3 2 2
independently pursue
research and
consultancy
Justification: In order to make students globally competent, the MBA curriculum has been designed in
consultation with professionals from industry and academia. Students are also exposed to key concepts in
specialized fields pertaining to finance, marketing, HR, etc. to enable them to leverage the concepts in
effective decision making. The emphasis is on conceptual as well as experiential learning through case
studies, complex business problem solving, industry projects, etc.

Students are also encouraged to contribute to the society through activities & courses like social projects,
workshops and awareness camps so that they become not just only the responsible business leaders but
also contribute to the society.

P a g e 43 | 621
 Mission 4
Mission 1 Mission 2 Mission 3 (To have a sizable
(To provide (To provide (To produce economic and
world class global socially social impact
Program Educational
and relevant employment and responsible towards the
Objectives
management entrepreneurial business community
education to opportunities to leaders & through relevant
our students) our students) entrepreneurs) research &
innovation)

PEO2: To provide
competencies to
interpret the holistic
3 3 2 2
view of business world
& the broader
environment

Justification: Beyond the academic learning, MBA students have regular interaction with experts and
leaders from Indian & Global corporates which gives them deep insights of real business environment.
Periodic interactions with alumni, help the students to understand the industry expectations, at the same
time industrial visits help them to gain knowledge of working in the industry. Students work on developing
a realistic business plan and develop capabilities in research by undertaking social & economic issues of
the community.

PEO3: To instill
knowledge, skills &
attitude to develop
successful leaders
3 2 3 2
through innovation, risk
taking capabilities and
entrepreneurial way of
thinking

Justification: Intervention for skill enhancement through SPRINT to MBA students has been initiated to
instill cutting edge skills to meet the challenges of dynamic world. Innovative business plans & group
activities/ projects are included in the curriculum to develop interpersonal skills. Group of students are
allocated funds to initiate a business or entrepreneurial activity in order to understand the challenges of
day to day business. Students meet leaders from all ways of life & are exposed to the success stories in all
fields.

Young entrepreneurs & innovators organize workshops and simulate the real business environment for the
students. Beyond focusing on startups, the program provides adequate interventions to develop responsible
& out of the box thinking to provide solutions to the complex problems.

P a g e 44 | 621
 Mission 4
Mission 1 Mission 2 Mission 3 (To have a sizable
(To provide (To provide (To produce economic and
world class global socially social impact
Program Educational
and relevant employment and responsible towards the
Objectives
management entrepreneurial business community
education to opportunities to leaders & through relevant
our students) our students) entrepreneurs) research &
innovation)

PEO4: To produce
professionals with
strong ethics, respect for
personal & institutional 3 3 3 2
integrity, team work &
continuous learning

Justification: School of Business Management and Liberal Arts lays strong emphasis on ethics,
professional conduct & mutual respect. At the time of admission while screening, we follow absolutely
unbiased approach & give special focus on attributes of values, integrity, team work & continuous
learning.

During induction program, through a formal oath on values & ethics, students & faculty are sensitized on
ethical values so that it is deep imbued in their personality. A dedicated course on values & ethics is part
of the curriculum and students undertake social projects in first four Quadmesters to have a positive impact
on the community around. This also get bolstered by subjects like market research & others like summer
internships. Students are assigned group activates & projects to develop sense of empathy, team work &
continuous learning. Groups are shuffled to develop effective human skills. Frequent interactions with
renowned speakers from all walks of life including army, academics & noble laureates help our students
to imbibe the strong ethics and to be responsible in all spheres.

PEO5: To generate
ability to effectively
present and
communicate and be 2 2 3 3
contented while
contributing positively
to the society

Justification: Knowledge without action is meaningless and therefore in order to inculcate ability to
communicate, apply knowledge & present effectively, emphasis is laid on development of soft skills so
that the students not just contribute to the business world but also to the society at large.

The students regularly present topics beyond academics & are exposed to seminars & workshops on soft
skills and effective communication skills. Deep focus is on developing confidence & self-respect through
interaction with experts in the field of critical thinking, positive psychology & creativity. Students undergo
rigorous writing seminars wherein they learn key skills in presentation, charts & effective report writing.
Students undergo meditation & yoga activities to introspect & realign their professional and personal
aspirations.

P a g e 45 | 621
 CRITERION – II

GOVERNANCE, LEADERSHIP & FINANCIAL RESOURCES

(100)

P a g e 46 | 621
 Criterion – II
Governance, Leadership & Financial Resources (100)

2.1 Governance and Leadership (60)

2.1.1. Governance Structure and Policies (25)

Governing Structure (10)

Shoolini University was set up by a reputed and well known academician- researcher, whose
passion for education and zeal to promote Higher Learning in India to Global standards is
reflected in the institutional vision. The other promoters of the University are also leaders in their
respective fields. The sponsors have strict principles when it comes to ensuring that the
University is a true ‘not for profit’ institution. The sponsors of the University are also keen on
contributing to the sustainability of the Himalayan region, upliftment of the rural youth of the
region and their seamless merger with the national mainstream is accorded utmost priority by
the University management.

Shoolini University has evolved with research being the driving engine. The focus of the
research, however, is based on issues that pertain to the Himalayan region. The University’s
distinctiveness arises out of this unyielding passion, shared by all its constituents, to address the
needs of the mountain region and its people.

Shoolini University prides itself on its democratic, consensus-based and inclusive decision-
making processes, which involve the participation of all the stakeholders; it is not a ‘one-way’
‘top-down’ decision making process. On the contrary, the focus is on consensus building at
various levels which allows members to partake, and in a way, this ensures their willing
participation in its growth and progression.

Almost all the decision making bodies like Academic Council, Placement and Career
Development Cell, Board of Management, Joint Research and Development Advisory

P a g e 47 | 621
 Committee, Library Advisory Committee, Admission Committee, Sexual Harassment
Prevention Committee, IQAC etc. have various stakeholders as members. The University
ensures that all positions in various statutory bodies are filled in time.

The important academic and administrative bodies of the university are listed below: -

1. Governing Body:

The Governing Council of the university is the supreme administrative body. Governance is
the key activity that develops the relationship among the management, staff, students and the
community, Shoolini University believes that it should be effective, efficient and economical
and support modern governance and proper administration. University also believes that the
duties of the governing body should be carried out in a way that actively acknowledges
diversity.
The structure of governing body is given below:

S. No. Governing Body Members Designation

1 Shri Ramesh K. Mehan Chancellor
2 Dr. P.K. Khosla Vice Chancellor
3 Mrs. Saroj Khosla President
4 Mr. Vishal Anand Chief Finance & Accounts Officer, Trustee
5 Mr. Atul Khosla Pro Vice Chancellor
6 Dr. R.S. Paroda Former DG, ICAR
7 Two persons nominated by Nomination awaited
the Government
8 Two MLA’s to be selected Nomination awaited
by state legislature
9 Dr. Sunil Puri Registrar

Total Meetings – 21, (In Last Academic Year 2017-18) - 4

The Governing Body have the following powers:

(a) To provide general superintendence, directions to control functioning of the University

by using all such powers as are provided by this Act or the statutes, ordinances,
regulations or rules made thereunder.

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(b) To review the decisions of other authorities of the University in case they are not in
conformity with the provisions of this Act or the statutes, ordinances, regulations or
rules made thereunder.
(c) To approve the budget and annual report of the University
(d) To lay down the policies to be followed by the University
(e) To recommend to the sponsoring body about the voluntary liquidation of the University
if a situation arises when smooth functioning of the University does not remain possible,
inspite of all efforts
(f) such other powers as may be prescribed by the Shoolini University Act

2. Academic Council:

The Academic Council being principal Academic Authority, supervises, directs and controls the
standards of instructions, education and examinations and other matters connected with the
obtaining of degrees and exercise such powers and perform such other duties as specified by the
Shoolini Act. (Minutes of Academic Council is given in ANNEXURE III)
The composition of Academic Council is given below:

S. No. Academic Council Members Position

1 Vice Chancellor Chairman
2 Dean, Faculty of Management Sciences & Liberal Arts Member
3 Dean, Faculty of Pharmaceutical Sciences Member
4 Dean, Faculty of Basic Sciences Member
5 Dean, Faculty of Applied Sciences & Biotechnology Member
6 Dean, Faculty of Engineering & Technology Member
7 Dean of Academic Affairs Member
8 Controller of Examination Member
9 Dean of Student Welfare Member
10 Head of Departments Member
11 Dean of Planning & Placements Member
12 Chief Knowledge Officer/Librarian Member
14 Dr. Aniruddha Mitra Member
15 Registrar Member Secretary
16 Dr. Duni Chand ( Prof. HPU Shimla) Member
17 Mr. Amit Khanna Member
Total Meetings – 54, (In Last Academic Year 2017-18) – 8

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The Academic Council have the following powers and duties: -
(a) To exercise general supervision over the academic policies of the University, and to
give directives regarding methods of instructions, combined teaching among Academic
Units, evaluation of research or improvements in academic standards
(b) To bring about Inter-disciplinary, Inter-Faculty co-ordination to establish or appoint
committees for taking up projects
(c) To consider matters of general academic interests either on its own initiative or referred
to it by a Faculty or Board of Management and to take appropriate action thereon
(d) To frame regulations in consonance with the subsequent statutes and ordinances
regarding the academic functioning of the University, discipline, residence, admissions,
award of fellowships and studentships, fee concessions, attendance, internal assessment
etc.
(e) To recommend to the Board of Management the draft of new ordinances or draft
amendments to the existing ordinances relating to,-
(i) The qualifications of teacher
(ii) Student participation in Academic Units’ affairs and governance
(iii) Management of Academic Units
(iv) Degrees, diplomas, certificates, and other academic distinctions to be awarded by
the University, qualifications for the same, the duration of the courses of study and
other essential features of such courses and the type and nature of examination for
such degrees, diplomas or certificates and other academic distinctions
(v) The conduct of examinations, including the terms of office and the manner of
appointment and the duties of examining bodies, examiners and moderators
(vi) The admission of the students of the University and their enrolment, the
maintenance of discipline among the students; the conditions regarding the
residence of students
(vii) The conditions for award of fellowships, scholarships, stipend, medals and prizes
(viii) The fee to be charged for courses of study and for admission to the examinations,
degrees and diplomas of the University
(ix) Remuneration to be paid to examiners, moderators and tabulators, etc.
(x) Creation, composition and functions of other bodies, committees, or boards
necessary or desirable for improving the academic life of the University
(xi) Special arrangements, if any, for the residence, discipline and teaching of women
students
(xii) To recommend to the Chancellor introduction of new subject(s) or opening of new
department(s) or Institute(s) or school(s) or centre(s) of studies
(f) To prescribe number, qualifications and other eligibility conditions for teachers and other
academic staff subject to the qualifications specified by UGC and other regulatory bodies
(g) To specify the manner of appointment to temporary vacancies of academic staff;

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(h) To provide for the setting up of Chairs, appointment of visiting Professors, Emeritus
Professors, Fellows, Artists, and Writers and determine the terms and conditions of
such appointments
(i) To fix the remuneration payable to the course writers, counsellors, examiners &
invigilators and travelling and other allowances payable, after consulting the Finance
Committee
(j) To institute fellowships, scholarships, distinctions, studentships etc.

3. Board of Management

The Board of Management approves teaching and other academic posts which defines the
functions and conditions of service of Professors, Associate Professors, Assistant Professors and
other academic staff employed by the University as recommended by the Academic Council. It
also manages and regulates the finances, accounts, investments, property of the University and
all other affairs of the University and to appoint such agents as may be considered fit. It gives
approval for the investment of money belonging to the University.

The composition of board of management is given below:

S. No. Board of Management member Designation

1 Dr. P.K. Khosla Vice Chancellor
2 Prof. Atul Khosla Dean, Faculty of Management Sciences & Liberal
Arts
3 Dr. Y.S. Negi Dean, Faculty of Agriculture
4 Mrs. Saroj Khosla President
5 Mr. Vishal Anand Chief Finance & Accounts Officer, Trustee
6 Dr. Saurabh Kulshrestha Professor
7 Mr. Bhaskar Goel Professor, Faculty of Engineering & Technology
8 Dr. Sunil Puri Registrar

Total Meetings – 39, (In Last Academic Year 2017-18) – 8

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4. Finance Committee

Finance committee is responsible for all the monetary activities in the institution. Students’ fee
collection, funds for procurement of equipment, dispatching salaries and remuneration are under
the purview of this committee. The committee meets thrice in a year.
The composition of finance committee is given below:

S. No. Name of Finance Committee Members Position

1 Prof. P.K. Khosla, Vice Chancellor Chairman
2 Mrs. Saroj Khosla Member
3 Shri Ashok Anand Member
4 Prof. Atul Khosla Member
5 Mr. Bal Krishan Verma, Jt. Controller (F&A), Office of Member
the Director Hr Education H.P.
6 Mr. Vishal Anand, Chief Finance & Accounts Officer Member Secretary

Total Meetings – 16, (In Last Academic Year 2017-18) – 3

The major functions of finance committee are given below:

a) All proposals relating to revision of grades, up gradation of the pay scales and those
items which are not included in the budget, are examined by the Finance Committee
before those are considered by the Board of Management.
b) The Finance Committee fixes the limits for the total recurring and non-recurring
expenditure for the year.

5. Grievance Redressal Committee

Grievance Redressal Committee deals with issues of academic nature, registration, examination,
amenities and services in the hostels etc. Generally, grievances are resolved/ mitigated at
different levels, though most get resolved at the school level. In addition, students can convey
their grievance(s) by mail which is acted upon by the Central Cell. All mails are responded to
and a reply provided to the concerned person, though their identity is kept confidential.
Suggestion boxes are also kept at different places, as and when any compliant/suggestion is
dropped by anyone immediate action is taken on the same at the school level.

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The composition of Grievance Redressal Committee is given below:

S. No. Grievance Redressal Committee members Position

1 Mrs. Saroj Khosla, President of Foundation Chairperson
2 Dr. Sunil Puri, Registrar Member
3 Dr. J.M. Julka, Dean Planning & Placement Member
4 Dr. Anuradha Sourirajan, Dean, Faculty of Applied Member
Sciences & Biotechnology
5 Dr. Deepaknand Kishore Kapoor, Dean, Faculty of Member
Pharmaceutical Sciences
6 Prof. Adesh Saini, Director Centre of Research on Member
Himalayan Sustainability and Development
7 Dr. Dinesh Kumar, Professor, Biotechnology Member
8 Prof. Kuldeep Rojhe, Professor, Management Member
9 Mr. Pankaj Vaidya, Associate Professor, Engineering Member
10 Col. TPS Gill, Director Operations Member
11 Mrs. Poonam Nanda, Dean Student Welfare Member Secretary

Total Meetings – 4, (In Last Academic Year 2017-18) – 2

6. Anti-ragging Committee

The University has a well-defined anti-ragging committee. Since, the monitoring system is
strong, no serious ragging case has been reported so far. Notwithstanding, the following
initiatives have been taken to provide a congenial stay at the campus:
 Dean, Resident Students, who resides on the campus is deputed to keep a check on the
students’ activities and cater to their needs.
 Dean Student Welfare takes care of all the students welfare activities including
prevention of ragging
 Frequent visits of the Vice-Chancellor and Deans to the hostels and campus rounds.
 Check on ragging activities by the hostel wardens.
 Check by the program coordinators at school level.
 Anti-Ragging campaigns by the students through videos/posters etc.
 Declaration by each student against indulging in ragging activities.

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 Awareness about Anti-Ragging Committee and punishment rules for indulging in
ragging, during the orientation program.

The anti –ragging committee was constituted to control ragging and provide relief to students
who come under this shadow. The committee has the powers to take stringent action on students
involving in such activities. The committee has the mechanism in place by means of which it
ensures compliance with the UGC Regulations 2009 for curbing the menace of ragging at the
institution level.

The Anti-ragging committee comprises of the following members: -

S. No. Anti-ragging committee members Position

1 Ms. Poonam Nanda, Dean Student Welfare Convener
2 Prof. Adesh Saini, Director Centre of Research on Co- Convener
Himalayan Sustainability and Development
3 Col. TPS Gill, Director Operations Co- Convener
4 SDM: Solan nominee of District Administration Member
5 Dr. Neeraj Gandotra, Chief Warden Member
6 Mr. Lalit Sharma, Hostel Warden Member
7 Dr. Mamta Sharma, HoS of Biological & Env. Sciences Member
8 Ms. Rita Kumari, Hostel Superintendent Member

Total Meetings – 9, (In Last Academic Year 2017-18) – 3

7. Planning Board

The University has a central “Planning Board” composed of members from the Board of
Management. This is the apex body that lays down future plans, allocates funds and drives
projects for enhancing and/or carrying out improvements of infrastructure or resources.
The composition of Planning Board of committee is given below:

S. No. Planning Board Members Position

1 Dr. P.K. Khosla, Vice Chancellor Chairman
2 Prof. Atul Khosla, PVC cum Dean, Management Sciences Member
3 Dr. Y.S. Negi, Professor Member
4 Mr. Vishal Anand, CFO Member
5 Mr. Arvind Nanda, Director General Placements Member
6 Mrs. Saroj Khosla, President Foundation Member
7 Dr. J.M. Julka, Director Planning Member Secretary
Total Meetings – 3

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8. Sexual Harassment Prevention Committee

Shoolini University promotes a gender sensitive environment. Counsellors conduct gender

related lectures on sexual harassment and its prevention. A central committee is constituted to
deal with the issues related to sexual harassment. A Sexual Harassment Prevention Committee
is in place as per the direction of Hon’ble Supreme Court.

The composition of Sexual Harassment Prevention Committee is given below: -

S. No. Sexual Harassment Prevention Committee Members Position

1 Mrs. Saroj Khosla, President of Foundation Chairman
2 Dr. Sunil Puri, Registrar Member
3 Prof. Ramanand Chauhan, Controller of Examination Member
4 Col. TPS Gill, Director Operations Member
5 Ms. Anu Priya Thakur, Assistant Professor, Law Member
6 Dr. Anuradha Sourirajan, Dean, Biotechnology Member
7 Prof. Kesari, Professor, Management Member
8 Mrs. Poonam Nanda, Dean Student Welfare Member Secretary

9. Central Purchase Committee

The committee has been operative for purchasing all sorts of requirements in the university.
Purchases of more than Rs. 20,000/- are put up to a Central Purchase Committee to take
necessary decisions on requisitions required.
The composition of Central Purchase Committee is given below:

S. No. Central Purchase Committee Members Position

1 Dr. M.L. Vaidya, Director Healthcare Chairman
2 Dr. P.K. Khosla, Vice Chancellor Vice Chairman
3 Prof. Atul Khosla, Pro Vice Chancellor Member
4 Mr. Vishal Anand, Chief Finance Officer Member
5 Mrs. Saroj Khosla, President SILB Member
6 Dr. Sunil Puri, Registrar Member
7 Dr. Kamal Dev, Professor Member
8 Director Operations Member
9 Estate Officer Member
10 Comptroller Member

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Functions of the purchase committee:
 The Committee meets at least twice in a month. All academic purchase decisions are taken
by the committee.
 Deans can approve purchases upto Rs. 5,000/- on case basis. Expenditure falling between
5,000 to 20,000 can be approved by Vice Chancellor / any of the trustees. Any academic
expenditure at the school level above Rs. 20,000/- after approval from Dean and Vice
Chancellor / any of the trustees is forwarded to the Central Purchase Committee for final
approval.

10 Library Advisory Committee

Library Advisory Committee consists of 15 members of the University headed by the Pro Vice
Chancellor, Prof. Atul Khosla. The other members being Vice Chancellor, Dean, the Registrar
and heads of schools of the university. Three students are also members of this committee.
This Library Committee meets twice in a year, once in each semester. Its purpose is to advise
and oversee the functioning of the Library in every way. Matters of finance and expenditure are
discussed and regulated. Thereafter further improvements in the infrastructure and technology
are evaluated.

The composition of Library Advisory Committee is given below:

S. No. Library Advisory Committee Members Position

1 Prof. P.K. Khosla, Vice Chancellor Chairman
2 Prof. Atul Khosla, Pro Vice Chancellor Member
3 Dr. Sunil Puri, Registrar Member Secretary
4 Dr. Saurabh Kulshrestha, Academic Advisor Member
5 Dr. JM Julka Member
6 Dr. Kuldeep Rojhe Member
7 Dr. Rohit Goyal Member
8 Mrs. Poonam Nanda Member
9 Er. Pankaj Vaidya Member
10 Er. Raj Kumar Saini Member
11 Mr. Praveen Vasisht Member Secretary

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11 Minority Committee

The minority cell is created and is functional for providing equal opportunity and development
of an unbiased environment for a healthy wholesome growth of all the sections of society and
protecting the minority interests. The committee meets as and when required.

All other committees are duly formed in the university as per the guidelines by the UGC time
to time.

The minority cell is created and is functional for providing equal opportunity and development
of an unbiased environment for a healthy wholesome growth of all the sections of society and
protecting the minority interests. The committee meets as and when required.

The composition of minority committee is given below:

S. No. Minority Committee Members Position

1 Mrs. Poonam Nanda Dean Student Welfare

2 Prof. Sunil Puri Register

3 Dr. Poonam Negi Member

4 Er. Amar Raj Singh Member

5 Dr. Azhar Khan Member Secretary

All other committees are duly formed in the university as per the guidelines by the UGC time
to time.

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Committee at the Faculty/School level

1. School Academic Committee: Constituted by the Dean

Members
 Dean - Chairperson
 Members – All regular faculty members

Responsibilities

• To discuss the need for new courses/programs to be introduced

• To discuss curriculum, teaching-learning-evaluation and research issues
• To propose, formulate and discuss the syllabi for new courses
• To propose and approve the change in existing syllabus
• To forward the approved syllabi/courses/programs to Academic Council through Dean
Academic Affairs, for final approval.

2. Board of Studies: Faculty wise Board of Studies Constituted by the Registrar/Vice

Chancellor and approved by Academic Council
Members:

• Dean- Chairman
• All Faculty- Members
• One Member from Industry
• One External Member from Academia
• Member Secretary

Responsibilities

• To discuss the need for new courses/programs to be introduced

• To collect feedback and discussion on teaching-learning-evaluation, research
• To propose, formulate and discuss the syllabi for new courses
• To propose and approve the change in existing syllabus
• To forward the approved syllabi/courses/programs to Academic Council through Dean
Academic Affairs, for final approval

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3. Research and Development Committee (RDC): Constituted by the Registrar
Chairman and Members:

• Dean Research, Chairman of the Committee

• One member from industry
• Two external members from academia
• All Ph.D. faculty members

Responsibilities

• Identify the research & consultancy needs/issues/areas

• Review the research & consultancy carried out at School level
• Suggest the way forward

4. Question Paper Review Committee: Constituted by the Dean

Members
• Director PG Program: Prof. Kuldeep Rojhe
• Director UG Program: Prof. Kesari
• Examination Supervisor: Dr. Devesh Kumar
• Senior Professors: Prof. Narinder verma, Dr. Dipanke Sharma and Prof. YS Negi

2.1.1.2. Service Rules (5)

The service rules and all other employment policies are well defined in HR manual of the
university and are updated from time to time as per requirement. For the rules not mentioned in
the HR manual UGC regulations and HP Government rules are followed. Rules concerned with
the general administration of the School, service rules, leave rules policies of promotion and
increment are framed properly and are available on the website. All the policies and procedures
are made clear to every individual who joins the organization and these are updated from time
to time as per requirement.

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The leave rules of Shoolini University are given below:

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All the newly recruited staff and students are made aware of these rules through orientation
programs.

Induction Training Program (IMPPACT): A formal faculty development training program

was initiated in the Academic Year 2016-17. The program works well on the aegis of IMPPACT
(Integrated Management Program for Professional Advancement and Career Transformation)
and is dedicated to analyze the training needs, design and develop the content, deliver and
evaluate the program. The program enables the new faculty to acclimatize with the university
processes, people while for existing faculty to continue evolve them to address developments
which are taking place globally in terms of teaching pedagogy and research.

Day 1 Induction of faculty

Day 2 Induction of faculty

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2.1.1.3 Policies (5)

Shoolini University upholds the philosophy of participative management and ensures that every
stakeholder works in a culture of achieving team goals and a sense of self responsibility. The
leadership is participative at all levels; staff (teaching and non –teaching) are deeply involved in
different activities of the University. The composition of all decision making bodies are as per
Shoolini act and statues (details of the same are given in point 2.1.1.1 of this report). School of
Business Management and Liberal Arts adhere to the same, school level committee are also
detailed in the same point.

Shoolini University strives for excellence in each of its thrust areas. The five pillars to achieve
its vision of being acknowledged amongst the best academic institutions of the world are
illustrated below and this edifice is built on a sound foundation of committed and transparent
governance and policies.

Pillars to Achieve Excellence

All decisions, policies and the strategies decision to be adopted are taken in the letter and spirit
of the vision to strengthen the foundation and the pillars. In practice, this is ensured by the
following:

1. Faculty and Academic Delivery:

 Well qualified and competent faculty employed through a well- defined selection
committee.
 Retention and development of faculty ensured through Faculty Development Policy
and by encouraging them on the path of self-development.

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 Student feedback ensures that each faculty member is assessed for effectiveness of
teaching and this is a key parameter in the appraisal.
 Faculty members are involved in improving teaching-learning- evaluation and guided
through committees and mentors.
 There is a well-defined process of review and upgradation of course curriculum through
Academic Committees and Board of Studies.
 Emphasis laid on application of learning. Project work assigned to students from the first
year itself.

2. Infrastructure

 Shoolini University has created infrastructure suited to its academic and developmental
needs as per its development policy.
 Well-equipped labs and workshops have been provided to each School. Equipment and
facilities are periodically upgraded to keep pace with changing requirements.
 Lecture rooms have been designed to provide quality learning environment and are
equipped with audio visual aids.
 Infrastructural excellence goes beyond academics and extends to hostels, sports facilities
and other facilities.

3. Research and Development

 Research Policy is on the top of University’s agenda. Research projects are regularly
monitored and supported under Dean Research.
 Well-equipped research labs have been provided and are constantly being upgraded
depending upon fresh needs and projects.
 Every faculty member is required to contribute research papers and encouraged to initiate
fresh research projects.
 Research collaborations with industry and globally reputed academic institutes
are key objectives and are proactively pursued.

4. Academic Alliances

With the aim to provide quality education, the University has nurtured academic alliances with
the reputed institutes for exchange of knowledge and expertise through student and faculty
programs, joint research, training, conferences etc. The current academic alliances are as given
below and the University plans to establish many more linkages:

Industry Linkages: Establishing industry linkages is a thrust area for Shoolini University. In
today's highly competitive world, Shoolini University as a policy recognizes the importance of
international, industrial and corporate sector exposure. For transfer of knowledge, student and

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faculty exchange, joint researches, conferences and training programmes, the University has
developed successful partnerships with key corporate players like Genpact, Anand Automotive
and DAMCO Soft etc. Similarly, partnerships in pharmaceutical sciences and food technology
exist.

Industry partners participate in designing and delivery of course curricula to align students with
the expectations of the industry.

There is regular interaction and exposure to industry through guest lectures by experts, visits
and training.

All the policies are framed keeping in mind the benefit of all stakeholders and are available on
the website.

Strategic Plan (5)

The University has a twelve-year perspective plan of development starting from 2010, which
embodies structured action plan to be followed for achieving its vision and Mission to be
amongst 200 globally ranked universities. This plan is followed in letter and spirit by all the
faculties and school in the university.

Being nested in hilly region, the University plan envisages attaining a status as a role model for
universities located in mountains, spreading from Afghanistan to Myanmar.

Vision and Mission

The University aspires to be amongst top 200 global universities by 2022 by achieving
excellence in research and teaching and for the mission for which the University has been
established. School of Business Management and Liberal Arts aspires for:

Vision
To become a globally sought after business school by 2030

Mission
1. To provide global employment and entrepreneurial opportunities to our students.
2. To provide world class and relevant management education to our students.
3. To produce socially responsible business leaders and entrepreneurs.
4. To have a sizable economic and social impact towards the community through
relevant research & innovation.

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To achieve this vision, the University/School is adopting best practices in its:

 Education system
 Research
 Community engagement

Teaching and learning

School of Business Management and Liberal Arts is committed to excellence in all aspects of
learning, transmission of the knowledge and developing skills and most importantly, to
encourage free thinking to address complex challenges. In order to do this, the school focuses
on the following:

 Enhancing employability through skill enhancement, outcome driven curriculum and

modern pedagogy.
 Personal development of students through different modules, such as, tutorials,
mentorship, computer literacy, meditation, communication and language proficiency etc.
 Strengthening the eUniv platform.
 Shift to online examination and evaluation.
 Industry linkages and collaborations.
 Faculty development programs.
 Strengthening of mentorship program.
 Outer world exposure to faculty and students.

Research and Development

Shoolini University is located in Himalayas which has a fragile eco system and has unique
requirements. This aspect is given highest importance while designing research and development
polices. The School of Business Management and Liberal Arts adopted a research driven model
which seeks to blend expertise with industrial and societal needs for the sustainable development
of the Himalayas. The University’s research philosophy therefore, rests upon the following
verticals:

 Develop excellence in scholarly standards with a focus to move into the club of
internationally reckoned centers of research and education.
 Harnessing Himalayan biodiversity, its conservation and sustainable management.
 Develop cutting edge technologies.

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 Foster inter institutional collaborations.
 Focus on niche areas like health care, food, energy conservation and generation,
Nanotechnology etc.
 Conduct quality research, encourage publications in journals of global repute and file
patents.

Community engagement

The School of Business Management and Liberal Arts undertakes extension projects for the
common good of the local society. The fields in which the school is directly and/ or indirectly
involved and engages with the community are enumerated below:

 Provide latest technical know-how and propagate best practices for the pharmaceutical
and agro-based industry.
 In order to win the confidence of the local farmers and entrepreneurs, the
school plans to enhance the coverage of issues of free saplings of fruits and forest
species and quality seed of vegetable crops.
 Encourage watershed management system.
 Encourage local building techniques and material.
 Propagate risk mitigation against environmental disasters.

As the school grows in expertise and reputation, it plans to be a leader in extending technology
and related developments for the larger Himalayan region, especially for the state of Himachal
Pradesh.

The school strongly believes that teaching, research, and extension are an integral part of higher
education for enhancing the employability of its graduates.

The task of Institutional Social Responsibility is sensitized among students by holding

workshops, interactions, field activities through Natural Social Service Scheme under the
patronage of Dean of Extension Education and Dean Students Welfare. It played its role in
societal responsibility (ISR) by organizing a host of activities in uplifting and awakening the
surrounding population to bring them into the natural stream.

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Institutional social responsibility is also carried out in these adopted villages by the students and
the faculty by organizing the following activities:

YouWeCan

This program has volunteers from all schools who support teams of the Yuvraj’s NGO. You We
Can is running cancer detection camps in H.P. with a team of 200 + volunteers. They also run
blood donation camps on the campus regularly and so far more than 20 such camps have been
organized and over 2500 people have been screened for breast and oral cancer.

Care & Share

Students are regularly visiting care & share center where senior citizens get together regularly.
Our volunteers organized screening camps & yoga sessions for them apart from regular
entertainment programs. They also conducted regular classes for the senior citizens to help them
go digital and use social media- (Team size 25)

Muscular Dystrophy

Our Volunteers visit this center almost every day and assist the patients who are afflicted with
this disease. Another significant contribution is their support in handling paperwork and
correspondence for the center which they manage efficiently. (Team size 50)

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Women Empowerment

This group supports the housekeeping staff and the ladies in the vicinity by holding regular
medical camps and creating awareness on health issues related to women. Free legal aid,
distribution of medicines, awareness on better practices in farming etc. is done regularly.
Enrolling women for govt. schemes were also undertaken. (Team size 30)

Prayas

This group interacts regularly with school children of all ages. Apart from regular health, hygiene
and fun activities the students do special sessions on menstrual hygiene for adolescent girls and
awareness sessions on ‘Good touch and bad touch’ are conducted.

Swachh Shoolini

This team is actively engaged in helping to keep not only the campus but nearby areas also clean.
Shopkeepers in the adjoining areas are counseled on the garbage disposal and ill effects of
plastic. The team regularly conducts cleaning campaigns to ensure cleanliness in and around
campus. (Team Size 250)

Adoption of neighborhood Schools Primary and Senior Secondary

Special classes by students and teachers, Cleaning the environment of the schools, Involvement
of School students in the cleaning of freshwater springs, Celebration of special days, Personal
hygiene awareness, organizing visits of students to the University campus, Guidance on career
counseling are few activities done by the students.

Diagnose and Design the farmlands

Organization of Kisan Ghostis Meetings, Guidance for new farm technologies and quality seeds,
visits of the farmers to the University and providing technical guidance on food processing.

Enhance Employment and Socio-economic Upliftment (only for those who sold their lands
to the University)

Promotion spiritualization of available money for business pursuits relevant to the University-
construction of a hostel for students to University; construction of paying guest accommodation
and restaurant for the students. These are now operational. Free ship to all students who are
eligible to seek admission to the University. Seek their participation in all socially
oriented activities of the University.

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Human Resource Planning and Development

In view of the vision and aspirations of the school, the following benchmarks in terms of faculty
development are planned:

 80 per cent of the teaching faculty should be Ph.Ds out of which at least 25 per cent should
be post doc.
 Enhance institutional support for promotion of qualification and international
exposure.
 Increase the quantum and extend geographical outreach of the faculty exchange
program.
 Increase t he number of MoU s w i t h i n t e r n a t i o n a l u n i v e r s i t i e s focusing on the
United States, European Union and East Asia.
 Increase cooperation and provide faculty to neighboring East Asian countries.
 Broad base and enhance faculty-industry interaction with the aim to translate this in the
form of consultancies and sponsored research.

Industry interaction

School of Business Management and Liberal Arts recognizes the importance of providing
international, industrial and corporate exposure to its students and faculty. Frequent industry
exposure through industrial visits and lectures by industry experts are a regular practice. The
development plans in this direction include:

 Expansion of the network and consolidate linkages.

 Focus on partnership and participative cooperation.
 Expand the scope of consultancy to provide the industry scientific solutions for their
growth.
 Strengthen the mentorship program through industry mentors both for students and
faculty
 The School of Business Management and Liberal Arts frequently invites guest faculty to
interact students
 The list of current vising faculty/ industrial mentors of the School of Business
Management and Liberal Arts has been mentioned under point 6.7

Internationalization

As part of international tie-ups with various organizations, School of Business Management and
Liberal Arts have exchange program for students and the faculty to pursue studies and undertake
research with universities/institutes, outside the country. However, the school plans to strengthen

P a g e 71 | 621
and collaborations and tie-ups with universities across the globe. Presently University is having
61 MoUs (out of which 47 precisely catered to Management discipline) with International
reputed institutes of higher studies details are given in point no.7.2.1 of this report.

2.1.2.Faculty Empowerment (15)

The bedrock for creating a world class school is contingent upon the quality of teachers, especially
if it aspires to achieve excellence in academics and research. Though in congruence with the
need of the hour for the nation, proliferation of universities and colleges has generated a pan India
challenge for Institutes of Higher Education if they are to match and/ or better global standards.
Within this, it is an uphill task for any up-coming ‘private’ University to attract and retain
talented teachers to provide continuity in learning and research and at the same time, motivated
to aspire for excellence.

Right from its inception, Shoolini University, envisioned itself to be among 200 global
universities by the year 2022 and the School of Business Management and Liberal Arts aspire
to be globally sought after business school by 2030. To meet this time bound goal, it formulated
its own model of faculty development with the aim of imparting balanced education and making
its students employable. For this, it evolved a ‘Research Driven Model’, aimed at following an
interdisciplinary approach between basic, applied and engineering sciences, with a wrap up of
management sciences and liberal arts.

2.1.2.1. Faculty Development Policies (5)

Orientatio
n program

Academic Faculty
& Study Developme
Leaves nt Programs
Faculty
Recharge
Strategie
s
Conference Industry
s/
Workshops Interactio
/ Seminars ns

Training
Programs

P a g e 72 | 621
Formal Faculty development training program was also initiated. The program works under the
aegis of IMPACT (Integrated Management Program for Professional Advancement and Career
Transformation) and is dedicated to analyze the training needs, design and develop the content,
deliver and evaluate the program. This Program enables new faculty to acclimatize with the
school’s processes, people, while for existing faculty to continually evolve them to address the
developments which are taking place globally in terms of teaching pedagogy and research.

The reputation of any good institution depends on the quality of teachers. In order to meet its
ambitious goals, a ‘Four tier System’ for Faculty Development was evolved by the sponsors of
the University, with pro-active support of visionary educationists and scientists, who remain
either on its Executive or Advisory Board. The endeavor was to set up a world class University,
combining academic and teaching pursuits with research for achieving aforesaid rank in 12 years
starting from the year 2010.

 Top Tier. Distinguished and decorated scientists/academicians

 Mid-Tier. These are mid-career (Senior Assistant and Associate Professors) teachers,
either with Post Doctorate from Internationally Acknowledged Centers of Excellence or
teachers serving in similar positions in other institutes or holding mid-career positions in
corporate sectors.
 Intermediate Tier. This tier includes young dynamic and NET qualified Ph.Ds, who
have the attributes to excel.
 First Tier. This tier is manned by in-house qualified Ph.D. scholars in pre-identified
disciplines. This with the twin aim of training the talented, and also to guide their further
pursuit under experienced and talented mentors.

For the top tier, Shoolini created positions of Professors of Eminence and in the second tier it
has recruited two dozen Post-Docs from the USA, Japan, Europe, Taiwan, Spain and South
Korea and other reputed Centers from India and the Corporate Sector. At the third tier are young
dynamic Doctoral teachers from renowned Institutes in India, while the first tier is manned by
brilliant teachers who have registered for Ph.D. in pre-determined areas of the specialization.

Though desirable, paucity of funds is an impediment to increase the number of mid-career Post
Doc teachers; the University having to spend three times better wages than their Indian
counterparts. Presently a host of them are drawing more salary than their counterparts from
public universities and even UGC scales.

P a g e 73 | 621
School recognizes that the commitment to increasing faculty does not end after the appointment
of a new faculty member. Advancing and retaining talented faculty is just as important to
enhance the quality and diversity of the faculty, as is the task of recruiting them.

Among the many factors that contribute to the advancement and retention of faculty is the
working environment within various faculties, schools and the University. In order to provide
an intellectually stimulating and socially congenial atmosphere, the University has instituted
several initiatives to retain the faculty.

Some of them are listed:

 Compensation competitive and at par/better with top universities.

 Annual appraisal for enhancement of pay depending on the achievement(s).
 Promotion of professional development.
 Research support, especially to new faculty.
 Spousal employment.
 Safe environment, crèche and faculty club.
 An award of Rs 10 lac for any research paper published in Nature or Rs 5 lac for
publishing in any other distinguished journal of equivalent status.
 The University has liberal rules to spend summer/winter vacations or sabbatical leave
for finalizing their research finding and also for the purpose of strengthening of tie ups
with their counterparts in foreign countries.

Evidence of Success:

Success of the practice of faculty engagement in the system can be gauged from the fact that
over 90 per cent teachers have continued in the University also in School of Business Management
and Liberal Arts. Consequently, noticeable improvements have taken place in teaching, research
and extension activities and is substantiated by the following achievements of the University:

 Within a short span of ten years, the University is ranked among top 150 by national
Institutional Ranking Framework (NIRF) and the School of Business Management and
Liberal Arts was ranked in the ranked at 65th position in 2019. University was awarded
NAAC accreditation in Dec 2016, with grade B++ and score 2.92.

 Visible cooperation and participation of teachers has led to enhancing employable skills
and placement of students.

P a g e 74 | 621
 Teachers participate voluntarily in activities relating to the revision of curricula. Choice
based credit system has been accepted willingly from the academic session (2015-16).

 All teachers formulate their schedule of lectures and lectures are uploaded by the teachers
on eUniv platform. School of Business Management and Liberal Arts have implemented
online examinations for MBA students.

 Library has been made fully digitalized by in-house software development.

 The number of Ph.D. teachers has increased and currently there are over 200 research
scholars pursuing doctoral studies.

 Professors of Eminence at the top and mid-level of Post Docs has increased alliances with
a dozen of countries for exchange of students and faculty. In the last two years 36
students have undergone semester exchange programs.

 ‘h’ index of 45 is the highest amongst all private and public universities established after
2008, in North India.

 All teachers and Ph.D. students publish papers in Scopus or Thomson and Reuter indexed
journals.

 300 plus patents have been filed by the University, essentially focusing on the
biochemical and molecular studies on flora and fauna of Himalayas.

2.1.2.2. Decentralization, delegation of power and Collective decision making (10)

School of Business Management and Liberal Arts upholds the philosophy of participative
management and ensures that every stakeholder works in a culture of achieving team goals and
a sense of self responsibility. The leadership is participative at all levels; staff (teaching and non
–teaching) are deeply involved in different activities of the school. The composition of all
decision making bodies are as per Shoolini act and statues.

Presently almost all the decision making bodies like Academic council, Placement and Career
Development Cell, Board of Management, Joint Research and Development Advisory
Committee, Library Advisory Committee, Admission Committee, Sexual Harassment
Prevention Committee IQAC etc. have staff as members Details are given under point 2.1.1.1.
of this report.

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P a g e 76 | 621
 Director (PG)
Regular
Faculty
Director (UG)
Visiting

Director (Ph.D)

Admissions

Dean Examination

SPRINT

Student
Placements Placement
Committee

Infrastructure

Alumni

Delegation of Administrative Power at the School level:

School of Business Management and Liberal Arts adheres to the central procedure and policies but

also act as autonomous units for administrative decisions at the school level. It has incharges for

various academic activities and have been delegated power for taking administrative decisions.

If the matter cannot be resolved at the School level central offices/committees are referred for

the same.

P a g e 77 | 621
Decentralization of administrative power at the School of Business Management and Liberal

Arts is given here under:

S. No. Name Position

1 Prof. Atul Khosla Dean
2 Prof. Kesari Director UG & Ph.D, Coordinator of Infrastructure
& Logistics
3 Prof. Kuldeep Rojhe Director PG and Incharge Admissions
4 Dr. Devesh Kumar Superintendent Examinations
5 Ms. Poonam Nanda Director of SPRINT, Dean Student Welfare
6 Dr. Nitin Gupta Coordinator of Placements & Alumni
7 Dr. Kamal Kant Vashisth Coordinator eUniv (LMS)
8 Prof. Narinder Verma Associate Dean Academics and MOOCs Incharge
9 Ms. Varsha Patil Manager Accreditation & Rankings
10 Ms. Prachi Kapil, Co-curricular Activities, Library and Language Lab
Incharge
11 Dr. Supriya Srivastava Hostel Warden
12 Mr. Amar Rao Incharge Social Media
14 Mr. Neeraj Pizar Deputy Superintendent Examinations, Incharge
Sports
15 Dr. Rosey Dhanta Assistant Director International Affairs

Delegation of Financial Power

Budgets for running the school are very essential. These are prepared by every school of the
university before the commencement of the academic year. In this regard, Head of the School
with senior faculties give the requisition to the Dean with regard to stationery/office
requirements for which budget allocations are approved by the Dean in discussion with the
Management.
On the same lines, proposals are sent to the Dean for procuring new equipment for the office,
interactive technologies in the classrooms, conduction of workshops/ conferences/ seminars by
the Head of School for which fund allocations are made.

P a g e 78 | 621
 S. No. Designation Financial Power

1 Dean upto 5,000

2 Vice Chancellor 5000 - 20,000

3 CPC 20,000 and above

All expenditure above 20,000 are considered and approved by the Central Purchase Committee
which meets twice in a month (details of the CPC are given under point no. 2.1.1.1 of this
criteria).

2.1.3. Effective Governance Indicators (20)

School follows separation of ownership and management in true sense where set of bodies with
duly formed processes, systems, rules and regulations are strictly followed to govern the school.
This is inspired by the passion and zeal of well-known academician- researcher, whose passion
for education and zeal to promote Higher Learning in India to Global standards is reflected in
the institutional vision. The sponsors have strict principles when it comes to ensuring that the
University is a true ‘not for profit’ institution. The sponsors of the University are also keen on
contributing to the sustainability of the Himalayan region. Upliftment of the rural youth of the
region and their seamless merger with the national mainstream is accorded utmost priority by
the University management which also flows to School of Business Management and Liberal Arts.

School’s focus of the research, however, is based on issues that pertain to the Himalayan region.
The school’s distinctiveness arises out of this unyielding passion, shared by all its constituents,
to address the needs of the mountain region and its people.

School of Business Management and Liberal Arts, Shoolini University prides itself on its
democratic, consensus-based and inclusive decision-making processes, which involve the
participation of all the stakeholders; it is not a ‘one-way’ ‘top-down’ decision making process.
On the contrary, the focus is on consensus building at various levels which allows members to
partake, and in a way, this ensures their willing participation in its growth and progression.

P a g e 79 | 621
2.1.3.1. Grievance redressal mechanism (5)

School of Business Management and Liberal Arts considers feedback and complaints as crucial
aspect of improvement process. To enable the stakeholders to provide feedback and register
complaints, various options are made available from suggestion box, email, open door policy
and access to authorities, mobile numbers of responsibility centers and contact details of
regularity authority. There exists a well-structured escalation process and provision of
turnaround time to respond to the grievances.

Students and parents are made aware about these provisions at the time of joining through
induction & it is ensured that solutions are reached in fair and objective manner.

Grievances of faculty are considered and resolved at level of Program Director, then at Dean’s
level and if needed are finally escalated to HR department. Special committees for specific
domains of grievances have been formulated which are Anti Ragging Committee, Sexual
Harassment Prevention Committee, Placement Committee, Research Advisory Committee, etc.

The school also follows the central grievance redressal cell which deals with issues of academic
nature, registration, examination, amenities and services in the hostels etc. Generally, grievances
are resolved/mitigated at different levels, though most get resolved at the school level. In
addition, students can convey their grievance(s) by mail which is acted upon by the Central
Cell. All mails are responded to and a reply provided to the concerned person, though their
identity id kept confidential. Suggestion boxes are also installed at relevant places for the
students. Students can directly send an email to the grievance redressal cell
[email protected] which goes directly to the central grievance redressal cell.

Composition and mechanism of Anti Ragging Committee, Sexual Harassment Prevention

Committee and is given under Point 2.1.1.1.

P a g e 80 | 621
The composition of Grievance Redressal Committee of the university is given below:

S. No. Grievance Redressal Committee members Position

1 Mrs. Saroj Khosla, President of Foundation Chairperson
2 Dr. Sunil Puri, Registrar Member
3 Dr. J.M. Julka, Dean Planning & Placement Member
4 Dr. Anuradha Sourirajan, Dean, Faculty of Applied Member
Sciences & Biotechnology
5 Dr. Deepaknand Kishore Kapoor, Dean, Faculty of Member
Pharmaceutical Sciences
6 Prof. Adesh Saini, Director Centre of Research on Member
Himalayan Sustainability and Development
7 Dr. Dinesh Kumar, Professor, Biotechnology Member
8 Dr. Kuldeep Rojhe, Associate Professor, Management Member
9 Mr. Pankaj Vaidya, Associate Professor, Engineering Member
10 Col. TPS Gill, Director Operations Member
11 Mrs. Poonam Nanda, Dean Student Welfare Member Secretary

Other preventive means are the suggestion received through formal/informal interactions and
through feedbacks received from staff and students.

2.1.3.2. Transparency (5)

Transparency is ensured at all levels of academic and other aspects. University publishes annual
prospectus (information brochure) providing details of all including courses offered by the
School of Business Management and Liberal Arts with their eligibility criteria and elaborating the
admission procedure, as also the facilities available in the University. All the information
relating to admission, examination, attendance, internal assessments, selection for student
exchange program, placement etc. are done through systematic processes which are transparent
and information is also available on the website and myShoolini app.

myShoolini app is a student & faculty developed app (Android & iOS) for end-to-end
digitization & knowledge management of Shoolini University’s activities.

P a g e 81 | 621
The details are given under criterion VIII, point 8.4. All information on policies, rules, processes
are disseminated to the stakeholders through website.

2.1.3.3. Leader and Faculty selection process (5)

The University has instituted the followings initiatives for attracting and retaining eminent
faculty:

Compensation at par with Top Universities: Salaries of senior teachers are higher than those
prescribed by the UGC. The success of the policy is validated by the fact that less than five per
cent of eminent faculty has left the University so far, making it less than one per cent per year.

Rewards: To promote excellence in original research, the University has instituted an

award of Rs.10 lacs to a faculty member who publishes his/ her findings in Nature and Science
and Rs. 5 lacs for publishing in any other distinguished journal of status.

Golden Rudraksha Awards: Golden Rudraksha award has been introduced in the year 2018 with
an aim a to recognize the unsung heroes who keep on doing their work with full sincerity and
commitment.

There are 04 awards in this event:

1. Golden Rudraksha Award Best Faculty

2. Golden Rudraksha Award Best Non- Teaching staff
3. Golden Rudraksha Award Best Central Student support staff
4. Golden Rudraksha award Best Faculty/School Administrative staff

Two of the above awards listed on serial number 1 and 2 are based on 3600 feedback from
students, management, and peers, whereas awards at serial no. 3 & 4 is purely on the basis of
votes given by the students. For this event, a committee is formed with trustworthy and unbiased
faces of the University. All Deans, Directors and HOS are purposefully kept out of the contest.

P a g e 82 | 621
The IQAC initiative ended with a fitting award ceremony on 15th August 2018 with the
declaration of following winners:

1. Golden Rudraksha 2018 (Teaching)- Dr Somesh Sharma (Foodtech)

2. Golden Rudraksha 2018 (Non-teaching)- Mr. ND Sharma (VC Office)
3. eUniv Star Performer 2018- Prof. Kesari (Management)
4. Most Student Friendly Central Staff- Library staff
5. Most Student Friendly Faculty Staff- FMSLA Staff

P a g e 83 | 621
Research Awards: In order to encourage the faculty for quality research, the university has
also initiated formally research awards from the Academic Year 2017-18. Following are the
categories given:
Sr. No. Award Category
1 Best Researcher Award
2 Best Woman Researcher Award
3 Best Researcher faculty wise Award
4 Best Ph.D. Scholar Award -2
5 Researcher Award (Translational)
6 Young Investigator Award
7 Societal Impact & Visibility Award

Annual Appraisal: The University reviews faculty performance for the purpose of development
and enhancement.
Promoting Professional Development: Shoolini provides sabbatical and study leave for
higher studies within the country and abroad. Faculty members are encouraged to attend
workshops/meetings and provided financial support.
Research Support: The University has adopted a research driven model. Ample facilities and
funding are provided to faculty members for fulfilling their research aspirations. In addition,
they are also motivated and encouraged to apply for external funding.
Spousal employment: Eligible and well qualified spouses of the faculty are encouraged to take
up employment in the University.
Safe Environment: The University provides an atmosphere free of all forms of harassment,
exploitation, or intimidation. The University has a zero tolerance policy for discrimination and
harassment of any kind.
Creche: The University has a Creche with basic amenities for day care of the children of the
faculty and staff.
Faculty Club: For enhancing campus life, the University has an exclusive faculty club for
socialization.

P a g e 84 | 621
Faculty appointment procedure

School of Business Management and Liberal Arts follows a systematic process to ensure the
availability of highly specialized human resources. Depending on the revision of the curriculum,
requirement of knowledge domain specialist is identified at the School level which is then proposed
to the registrar for approval from Vice- Chancellor and University Management. Once the
requirement is approved, the recruitment process begins with advertisements of the posts in
newspapers and University website giving the detailed job description and specifications.
Applications received are scrutinized based on the compatibility of the candidates. Shortlisted
candidates appear for personal interview before the expert panel, including external subject experts,
constituted by the University.

Identification Approval
Proposed Advertisem Personal
of domain by Vice Screening
to Registrar ents Interview
specialist Chancellor

Leaders and faculty for School of Business Management and Liberal Arts are selected by the
central appraisal committee. University ensures that all positions in various statutory bodies are
filled in time and has developed a proper appraisal system to retain the top talent. There is a well-
established system of compensation and awards to encourage achievers and act as motivation
for others to strive for excellence.

Faculty and staff performance are evaluated broadly on the following parameters:

 Teaching-learning-evaluation
 Research initiatives
 Values, integrity and ethics
 Co-curricular engagements
 Students’ feedback

P a g e 85 | 621
Outcomes of the appraisal are enumerated as under:

 Performance based categorization of faculty and staff.

 Faculty and staff development/improvement.
 Innovation in teaching pedagogy and research methodologies
 Reward achievers and motivate others to strive for excellence.

2.1.3.4 Stability of the academic leaders (5)

School of Business Management and Liberal Arts constantly engage its faculty members in various

workshops/seminars etc. which gives them opportunity to learn & grow on regular basis. The

freedom of putting new initiatives & all faculty members are using their own creativity in

different areas which boosts the morale of the employees. The faculty members are involved in

decision making along with management on different aspects and as members of various statuary

Also, School of Business Management and Liberal Arts is one of the top business schools.

Considering this, faculty members feel proud to be part of this growing institution.

Year wise faculty retention ratios are mentioned below:

The retention ratio of School of Business Management and Liberal Arts is given below
and details are given in the table:

 No. of regular faculty members in 2018-19 (CAY) = 24 and retention ratio is 89.48%.
 No. of regular faculty members in 2017-18 (CAYm1) = 22 and retention ratio is 94.74%.
 No. of regular faculty members in 2016-17 (CAYm2) = 20 and retention ratio is 100%.
 No. of regular faculty members in 2015-16 (CAYm2) = 19 and retention ratio is 100%.

P a g e 86 | 621
S. Name of Degree Designation Date of Experience Specialization Currently Associated
No. Faculty (Highest Joining in Shoolini (Y/N) Date of leaving (in
Member Degree) the as on 27th case currently associated
Institution April, is (No)
2019
1 Prof. Adesh Ph.D Professor 1/8/2011 6 years and Forest Yes
Saini 8 months Management
and Biomedical
Sciences
2 Mr. Amar MBA Assistant 15/7/2013 4 years and Finance Yes
Rao Professor 9 months
3 Prof. Ph.D Professor 2/7/2018 9 months Sustainable Yes
Ashutosh Urban
Mohanty Environmental
Management
4 Prof. Atul MBA Professor 1/6/2011 6 years and Wealth and Yes
Khosla 6 months Asset
Management,
Strategy,
Outsourcing and
Offshoring,
Organizational
Change, New
business
building growth
and higher
education
5 Dr. Devesh Ph.D Associate 21/3/2012 6 years and IT/Information Yes
Kumar Professor 1 month System
6 Dr. Ph.D Associate 1/7/2015 2 years and Human Yes
Dipanker Professor 9 months Resource
Sharma Management
7 Ms. Divya MBA Assistant 16/4/2010 8 years Marketing No 18/05/2018
Jyoti Professor
Thakur
8 Ms. Gayatri M.Phil Assistant 25/7/2014 3 years and English No 23/09/2016
Kanwar Professor 9 months Literature
9 Dr. Ph.D Assistant 16/7/2012 5 years and Marketing Yes
Kamalkant Professor 9 months
Vashishth
10 Prof. Ph.D Professor 3/8/2010 7 years and Economics Yes
Kesari 8 months
Singh
11 Prof. Ph.D Professor 1/2/2008 10 years Marketing - Yes
Kuldeep and 3 Consumer
Chand months Behaviour
Rojhe
12 Dr. Mala Ph.D Assistant 1/5/2018 1 year Yogic Science Yes
Tripathi Professor
13 Dr. Nandan Ph.D Assistant 16/5/2017 1 year and Law Yes
Sharma Professor 10 months
14 Prof. PGDM Professor 15/7/2013 4 years and Finance Yes
Narinder 8 months
Verma
15 Dr. Neeraj Ph.D Associate 1/7/2010 7 years and Mathematics Yes
Gandotra Professor 2 months
16 Dr. Nitin Ph.D Assistant 12/8/2010 7 years and Finance Yes
Gupta Professor 7 months
17 Dr. Pooja Ph.D Assistant 21/1/2013 5 years and Human Yes
Verma Professor 2 months Resource
Management
18 Ms. Prachi MBA Assistant 5/8/2014 3 years and Human Yes
Kapil Professor 8 months Resource
Management &
Finance

P a g e 87 | 621
 S. Name of Degree Designation Date of Experience Specialization Currently Associated
No. Faculty (Highest Joining in Shoolini (Y/N) Date of leaving (in
Member Degree) the as on 27th case currently associated
Institution April, is (No)
2019
19 Dr. Rakesh Ph.D Assistant 1/8/2013 4 years and Statistics Yes
Kumar Professor 7 months
Shukla
20 Prof. Sunil Ph.D Professor 14/9/2010 7 years and Landuse Yes
Puri 7 months Management
Systems,
Agroforestry
and Climatic
Change in
Environment
Management
21 Dr. Supriya Ph.D Assistant 6/6/2016 2 years and Sociology Yes
Srivastava Professor 6 months
22 Ms. Varsha CS Assistant 3/9/2012 5 years and Company Law, Yes
Patil Professor 7 months Compliance and
Secretarial
Practice
23 Dr. Vinay Ph.D Assistant 11/12/2017 1 year and Marketing Yes
Negi Professor 4 months
24 Prof. Y.S. Ph.D Professor 29/5/2015 2 years and Forest Economy Yes
Negi 11 months and Policy
25 Dr. Ph.D Assistant 10/4/2017 2 years English Yes
Purnima Professor Literature
Bali

 Prof. Atul Khosla is the Dean of Faculty of Management Sciences and Liberal Arts since 2011.

2.2. Financial Resources (40)

2.2.1. Budget Allocation, Utilization, and Public Accounting at Institute level (40)

Financial resources are broadly monitored by the University management board as per the
following mechanism:

 Budgetary estimates are prepared before the beginning of the financial year by school
and presented to the finance committee.
 On approval the estimates are circulated amongst all concerned.
 The proposal for any purchase is first approved by the Dean and then put up to VC for his
approval.
 Purchases of more than Rs 20,000/- are put up to a Central Purchase Committee, which
comprise of the VC, CFAO, Heads of various Schools and Director Operations.
 Any proposal for expenditure which does not get the approval of a lower level is not put
up to a higher level.
 Quarterly expenses are monitored by the Core committee.
 Actual expenses are compared with the budgeted expenses and remedial adjustments
are sorted out.

P a g e 88 | 621
Table no. 2.2.1 a - Total Income at Institute level For CFY 2017-18
Table 2.2.1 a - Total Income (Rs.) at Institute level For CFY 2017-18

Income Total Income

Other Sources
Grant received Grant received (Executive
Fee Received
from Govt. from Industry Development
Programs)
60,650,342 736,200 5,408,776 5,487,263 72,282,581

Table 2.2.1 b - Total Income (Rs.) at Institute level For CFYm1 2016-17

Income
Other Sources
Grant received Grant received (Executive Total Income
Fee Received
from Govt. from Industry Development
Programs)

42,540,926 2,161,200 3,253,025 4,534,975 52,490,126

Table 2.1.1 c - Total Income (Rs.) at Institute level For CFYm2 2015-16

Income
Other Sources
Grant received Grant received (Executive Total Income
Fee Received
from Govt. from Industry Development
Programs)

34,547,560 - 3,660,562 4,799,775 43,007,897

Table 2.1.1 d - Total Income (Rs.) at Institute level For CFYm3 2014-15

Income
Other Sources
Grant received Grant received (Executive Total Income
Fee Received
from Govt. from Industry Development
Programs)

38,212,095 - - 4,999,000 43,211,095

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 Table no.2.2.1b- Summary of budget and the actual expenditure incurred (for the stand alone Management
Institute/ Management department of an institute)

Institute Income & Expenditure (Rs.) for financial years 2017-18, 2016-17, 2015-16, 2014-15
2017-18 2016-17 2015-16 2014-15

Actual Actual Actual Actual

Budgeted
Budgeted Expenses in Budgeted Expenses in Budgeted Expenses in Expenses in
Items in CFYm
in CFY CFY in CFYm1 CFYm1 in CFYm 2 CFYm 2 CFYm3
3
(31.03.2018) (31.03.2017) (31.03.2016) (31.03.2015)

Infrastructure
4,000,000 3,942,697 32,500,000 31,414,039 4,400,000 4,474,223 30,000,000 28,976,272
Built-up

Library 1 3,600,000 3,606,000 3,000,000 2,867,000 2,300,000 2,321,000 1,200,000 1,178,000

Computer Labs
4,000,000 3,561,000 4,500,000 4,162,000 4,400,000 4,407,000 4,300,000 4,283,000
and Software 2

Teaching and
non-teaching 28,000,000 27,832,398 22,000,000 21,742,964 19,500,000 19,356,338 14,000,000 13,481,154
staff salary

Research 3 1,000,000 939,757 1,500,000 1,689,809 1,100,000 1,014,841 1,000,000 962,943

Training and
1,325,000 1,319,296 1,000,000 1,105,217 400,000 398,217 750,000 690,122
Travel
Placement
400,000 389,803 288,000 257,500 200,000 221,256 160,000 154,643
Activities

Entrepreneurship 360,000 326,354 240,000 222,032 130,000 152,529 120,000 110,760

Co-Curricular 640,000 609,273 320,000 302,066 200,000 164,236 350,000 290,310

Extra-Curricular 840,000 849,452 460,000 444,993 360,000 318,227 500,000 435,465

Alumni Relations 800,000 831,294 400,000 3,195 500,000 902,148 300,000 274,000

Miscellaneous
225,000 186,140 450,000 439,427 270,000 289,274 250,000 224,440
expenses 4

Others, Specify 30,625,000 29,799,847 27,500,000 24,681,143 22,500,000 22,765,910 20,000,000 19,655,002

Total 75,815,000 74,193,309 94,158,000 89,331,386 56,260,000 56,785,198 72,930,000 70,716,111

1. Paper books and electronic (e-journals, e-books, e-subscription, publications etc.)

2. Purchase and Maintenance (Databases, e-access, statistical tools)
3. Research funds including fellowships to the students and faculty

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2.2.1.1. Adequacy of budget allocation (15)

Table 2.2.1.1 a - Institute planned budget and expenditure (Rs.)

Sr. Financial Budget Allocation Actual Expenditure Adequate/ Non

No. Year in (Rs) in (Rs) Adequate
1 CFY 75,815,000 74,193,309 Adequate
2 CFCm1 94,158,000 89,331,386 Adequate
3 CFCm2 56,260,000 56,785,198 Inadequate
4 CFCm3 72,930,000 70,716,111 Adequate

(The institution needs to justify that the budget allocated during assessment years was adequate)

2.2.1.2. Utilization of allocated funds (15)

Table 2.2.1.1 b - Utilization of allocated funds

Sr. Financial Budget Allocation Actual Expenditure Adequate/ Non

No. Year in (Rs.) in (Rs.) Adequate

1 CFY 75,815,000 74,193,309 97.86

2 CFCm1 94,158,000 89,331,386 94.87
3 CFCm2 56,260,000 56,785,198 100.93
4 CFCm3 72,930,000 70,716,111 96.96
* The budget details are updated annually and modified with changing expenditure patterns

(The institution needs to state how the budget was utilized during assessment years) The details
of budget and expenditure incurred are given under table 2.2.1 b above

2.2.1.3. Availability of the audited statements on the institute’s website (10)

The accounts are periodically audited by Chartered Accountants and submitted to Himachal
Pradesh Government and other regulatory bodies. Audited balance sheets are also made available
on the website for stakeholders information (https://shooliniuniversity.com/).

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 CRITERION – III
PROGRAM OUTCOMES & COURSE OUTCOMES (100)

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 Criterion – III
Program Outcomes & Course Outcomes

3.1. Attainment of Program Outcomes

3.1.1. Describe assessment tools and processes used to gather the data upon which the
evaluation of Program Outcome is based

Program outcomes are assessed by using both the direct and indirect tools. Direct assessment
includes the identification and incorporation of the courses in curriculum which are linked with
the attainment of program outcomes. Indirect assessment is through the student exit surveys,
feedback from stakeholders and co-curricular activities etc.

Direct Assessment: Clearly stated program outcomes are discussed in all faculty and School
Academic Committee meetings in every six months. Direct and indirect assessment tools are
discussed and finalized in the School Academic Committee. Direct assessment includes
primarily the discussion on specific courses directly meeting the program outcomes. For
example: MBA students are expected to apply management concepts and theories in business
decision making and hence, courses like marketing management, Human Resource
Management, Financial Techniques and economics etc. Similarly, courses like SPRINT and
Writing Seminar have been added to the curriculum to develop the soft skills of the students.

Course allocation is done in School Academic Committee meetings as per compatibility of the
course outcomes and specializations of the faculty members. Each faculty member brings out a
detailed lecture schedule for the assigned course including course content, learning and skill
outcomes, assessment tools and pedagogy etc. The lecture schedules for each course is discussed
in the School Academic Committee for further inputs from all faculty members under the
Chairmanship of Dean of the Faculty. Lecture schedules finally approved by the School
Academic Committee are presented in the Board of Studies for inputs from external experts from
the industry and academia. BoS verifies the alignment of courses and syllabi with the program
outcomes. Finally, the courses and syllabi are approved by the Academic Council.
We follow a continuous evaluation process wherein the student performance is assessed through
mid-term examination, surprise tests, short quizzes, projects, case study discussions, role plays,
group discussions, seminars and end term examinations.

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Question papers are prepared by the concerned course coordinators and reviewed by the
Question Paper Review Committee to ensure that the program and course outcomes are duly
assessed.

Indirect Assessment: Presently, the indirect assessment on students’ feedback/survey are

conducted at every six months to ascertain their perception towards attainment of program
outcomes.

In future, it is proposed that feedback on program outcome attainment is frequently collected

from the recruiters, alumni and parents through well-structured questionnaires. Student exit
surveys will also be conducted to identify the gap in program attainment level.

In addition, co-curricular activities such as the development of business plans, marketing

activities to develop selling skills, participation in expert lectures etc. will be conducted in each
quadmester and assessed by the committee constituted for the same.

Extracurricular activities are also informally used as an assessment tool to measure the program
outcomes. There are different hobby clubs functional at the University level. MBA students are
encouraged to participate in such club activities like dancing, singing, cooking, sports and inter
school competitions.

For example: Cancer awareness drives are frequently run by our students which help in
inculcating the sense of responsibility towards the society among our students.

3.1.2. POs attainment levels (35)

Program Outcomes of MBA Program given below:

1. Apply knowledge of management theories and practices to solve business problems.

2. Foster Analytical and critical thinking abilities for data-based decision making.
3. Ability to develop Value based Leadership ability.
4. Ability to understand, analyze and communicate global, economic, legal, and ethical
aspects of business.
5. Ability to lead themselves and others in the achievement of organizational goals,
contributing effectively to a team environment.
6. Knowledge, ability & attitude to become successful entrepreneurs and ability to innovate &
think out of the box.
7. Ability to effectively present & communicate.
8. Ability to be content & happy.

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School of Business Management and Liberal Arts: Scheme of MBA Program 2016-2018

MBA Quadmester-I
Hours
S. No. Course Code (L+T+P)/ Total Hrs./Week Credits
Week
1 Microeconomics MST511 2+2+0 2x1+2x1=4 2
Financial
2 MST512 2+2+0 2x1+2x1=4 2
Accounting
Statistics for
3 MST513 2+2+0 2x1+2x1=4 2
Management-I
Organizational
4 MST514 2+2+0 2x1+2x1=4 2
Behaviour

Marketing
5 MST515 2+2+0 2x1+2x1=4 2
Management-I

6 Writing Seminar-I MST516 0+0+4 30 in Total per Quad 1

7 Social Project-I MST517 0+0+4 30 in Total per Quad 1

8 SPRINT-I MST518 0+0+8 60 in Total per Quad 2

Total 14

MBA Quadmester-II
Hours
S. No. Course Code (L+T+P)/ Total Hrs/Week Credits
Week
1 Macroeconomics MST521 2+2+0 2x1+2x1=4 2
2 Cost Accounting MST522 2+2+0 2x1+2x1=4 2
Statistics for
3 MST523 2+2+0 2x1+2x1=4 2
Management-II
Marketing
4 MST524 2+2+0 2x1+2x1=4 2
Management-II
Business Research
5 MST525 2+2+0 2x1+2x1=4 2
Methods

P a g e 95 | 621
 6 Writing Seminar-II MST526 0+0+4 30 in Total per Quad 1
7 Social Project-II MST527 0+0+4 30 in Total per Quad 1
8 SPRINT-II MST528 0+0+8 60 in Total per Quad 2
Total 14
MBA Quadmester-III
Hours
S. No. Course Code (L+T+P)/ Total Hrs/Week Credits
Week
Financial
1 MST531 2+2+0 2x1+2x1=4 2
Management-I
Managerial
2 MST532 2+2+0 2x1+2x1=4 2
Computing
Legal Aspects of
3 MST533 2+2+0 2x1+2x1=4 2
Business
Human Resource
4 MST534 2+2+0 2x1+2x1=4 2
Management-I
5 Social Project-III MST535 0+0+4 30 in Total per Quad 1
6 SPRINT-III MST536 0+0+8 60 in Total per Quad 2
7 MarketingResearch-I MST537 2+2+0 2x1+2x1=4 2
Total 13
MBA Quadmester-IV
Hours
S. No. Course Code (L+T+P)/ Total Hrs/Week Credits
Week
Financial
1 MST541 2+2+0 2x1+2x1=4 2
Management-II
Human Resource
2 MST542 2+2+0 2x1+2x1=4 2
Management-II
Management of
3 Investment MST543 2+2+0 2x1+2x1=4 2
(AMFI)
4 Business Analytics MST544 2+2+0 2x1+2x1=4 2

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 5 Social Project-IV MST545 0+0+4 30 in Total per Quad 1
6 SPRINT-IV MST546 0+0+8 60 in Total per Quad 2
Marketing
7 MST547 2+2+0 2x1+2x1=4 2
Research-II
Total 13
MBA Summer Internship Quamester
Hours
S. No. Course Code (L+T+P)/ Total Hrs/Week Credits
Week
MST Min 90 in Total per
1 Summer Internship 0+0+12 6
(S)541 Quad
Total 6
MBA Quadmester-V
Hours
S. No. Course Code (L+T+P)/ Total Hrs/Week Credits
Week
Compulsory Courses
1 Strategy MST551 2+2+0 2x1+2x1=4 2
2 SPRINT-V MST552 0+0+8 60 in Total per Quad 2

Major Specialization (Any one out of Finance, Marketing and Human Resource Management)

Note: A student is required to choose any one out of Finance, Marketinga and Human
Resource Management. Once a Major specialization is chosen, students now need to register
for all the three courses under it.

Finance
Security Analysis MST
1 2+2+0 2x1+2x1=4 2
& Valuation (F)551
Capital Markets & MST
2 2+2+0 2x1+2x1=4 2
Institutions (F)552

Financial Statement MST

3 2+2+0 2x1+2x1=4 2
Analysis (F)553

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Marketing
Consumer MST
1 2+2+0 2x1+2x1=4 2
Behaviour (M)551
MST
2 Retail Marketing 2+2+0 2x1+2x1=4 2
(M)552
MST
3 Sales Management 2+2+0 2x1+2x1=4 2
(M)553
Human Resource
Industrial Relations MST
1 2+2+0 2x1+2x1=4 2
& Labour Laws (HR)551
Organizational
Development & MST
2 2+2+0 2x1+2x1=4 2
Change (HR)552
Management
HR Planning and MST
3 2+2+0 2x1+2x1=4 2
Recruitment (HR)553
Minor Specialization (Any one out of Finance, Marketing, Human Resource Management and
IT)

Note: A student can choose a minor specialization from given 3 (One chosen as a Major
specialization can not be selected). A student needs to select only one course from either 2
specilizations given above or one from the 3 specializations given below.

IT

MST
1 Advanced IT Tools 2+2+0 2x1+2x1=4 2
(IT) 551

Biotechnology
Bioprocess MST
1 2+2+0 2x1+2x1=4 2
Technology-I (BT)551
Pharmaceuticals
Drug Delivery MST
1 2+2+0 2x1+2x1=4 2
System-I (PH)551
Total 12

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 MBA Quadmester-VI
Hours
S. No. Course Code (L+T+P)/ Total Hrs/Week Credits
Week
Compulsory Subjects
Basics of Banking
1 MST561 2+2+0 2x1+2x1=4 2
and Insurance

2 SPRINT-VI MST562 0+0+8 60 in Total per Quad 2

Major Specialization (Any one out of Finance, Marketing, Human Resource Management)

Note: All the three courses given under a particular Specialization, are compulsory

Finance

Portfolio and
MST
1 Wealth 2+2+0 2x1+2x1=4 2
(F)561
Management

Techniques for MST

2 2+2+0 2x1+2x1=4 2
Finacial Decisions (F)562

Financial MST
3 2+2+0 2x1+2x1=4 2
Derivatives (F)563

Marketing
Integrated
MST
1 Marketing 2+2+0 2x1+2x1=4 2
(M)561
Communications
MST
2 Digital Marketing 2+2+0 2x1+2x1=4 2
(M)562
MST
3 Services Marketing 2+2+0 2x1+2x1=4 2
(M)564
Human Resource
Training and MST
1 2+2+0 2x1+2x1=4 2
Development (HR)561

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 MST
2 Global HRM 2+2+0 2x1+2x1=4 2
(HR)562
Competency
MST
3 Mapping and 2+2+0 2x1+2x1=4 2
(HR)563
Assessment
Minor Specialization (Any one out of Finance, Marketing, Human Resource Management, IT)
Note: A student can choose a minor specialization from given 5 (One Chosen as a Major
specialization). A student needs to select only one course from either 2 specilizations given
above or one from the 1 specialization given below.
IT

MST
1 ERP 2+2+0 2x1+2x1=4 2
(IT)561

Biotechnology

Bioprocess MST
1 2+2+0 2x1+2x1=4 2
Technology-II (BT)561

Pharmaceuticals

Drug Delivery MST

1 2+2+0 2x1+2x1=4 2
System-II (PH)561

Total 12

MBA Quadmester-VII
Hours
S. No. Course Code (L+T+P)/ Total Hrs/Week Credits
Week
Compulsory Subjects
International
1 Business MST571 2+2+0 2x1+2x1=4 2
Environment
2 Research Project MST572 0+0+4 30 in Total per Quad 1
3 SPRINT-VII MST573 0+0+8 60 in Total per Quad 2
Major Specialization (Any one out of Finance, Marketing, Human Resource Management)

P a g e 100 | 621
Note: Both the courses given under a particular Specialization, are compulsory
Finance
Mergers and MST
4 2+2+0 2x1+2x1=4 2
Acquisitions (F)571
MST
5 Equity Research 2+2+0 2x1+2x1=4 2
(F)572
Marketing
MST
5 Brand Management 2+2+0 2x1+2x1=4 2
(M)571
Customer
MST
7 Relationship 2+2+0 2x1+2x1=4 2
(M)572
Management
Human Resource
MST
8 Selection 2+2+0 2x1+2x1=4 2
(HR)571
Compensation MST
9 2+2+0 2x1+2x1=4 2
Management (HR)572
Total 9
Program Total 93

Course Outcomes
S. Course Code Outcomes
No.
Use the concept of demand and supply to
understand working of a market.
Understand and use different cost and returns
concepts to analyze behavior of the firms under
1 Microeconomics MST511 different market conditions
Demonstrate how competitive industries respond to
changing market forces.
Predict the product demand in response to changes
in different factors affecting demand

P a g e 101 | 621
 Forecast demand for a product
Use costs and returns concepts to find profitable
level of output for a firm and also to estimate
profits.
Understand different types of Accounts and
differentiate in between.
Understand Accounting Cycle
Purpose of Trial Balance.
Understand why Trading, Profit and Loss Account
and Balance Sheet is made.
Financial
2 MST512 Understand the movement of cash in a business
Accounting
Will be able to pass Journal entries as well as post
them in their respective Accounts.
Prepare subsidiary books, Trial Balance and final
accounts.
Will be able to predict cash flows of a company.
Full knowledge of Accounting Standards of India.
Realize the importance of data presentation
Describe various types of graphical presentations
like Pie chart, Bar graph etc.
Define averages and dispersion for ungrouped and
grouped data
Understand the concept of uncertainty and axioms
Statistics for of probability
3 MST513
Management-I Explain type of events and compute probability of
such events
Making of charts and graphs on MS Excel
Computation of means and deviation manually and
through MS Excel formulae
Apply event specific formula to calculate
probabilities

P a g e 102 | 621
 Understanding individual behavior and attitude at a
workplace.
Identify different personality types based on Big
five model and MBTI.
Study the relationship between motivation and
performance.
Identify common errors in perception.
Understand how groups are formed and work in an
organization.
Address to the different leadership styles, conflict
management techniques and stress management
Organizational process.
4 MST513
Behaviour Knowledge of different organizational designs and
its elements.
Identify personalities of individual using models
like MBTI and Big five model.
Avoid biasness and other perceptual errors while
decision making processes.
To motivate one’s subordinates and employees.
To lead successfully and handle groups for higher
returns.
Effectively handle conflict and stress at work place.

Construct an organizational structure.

Understand core concepts in marketing
Become aware of marketing as open system
Understand the complexities of human behavior in
marketing
Marketing
5 MST515 Know how target markets are selected & positioned
Management-I
Realize the basic pillars on which marketing is built
Use concepts of needs, wants & demand & chose
appropriate marketing concept
Take decisions with reference to environment

P a g e 103 | 621
 Understand consumer behavior
Develop target markets & facilitate sales
This course is designed to provide students hands
6 Social Project-I MST517
on experience on doing a socially impactful work
Reiterate his decision to join the MBA program
Identify his long and short term goals.
Develop a sense of comfort with the faculty ,peer
7 SPRINT-I MST518
group and premises
Identify/assess his core strengths and areas of
improvement
Basics of Good Presentation
Information search and evaluation
Writing of smaller versions of reports
Team spirit and member’s roles

Writing Confidence building

8 MST516
Seminar-I Facing the stage
Time management skills

MBA Quadmester-II
S. Course Code Outcomes
No.
Understand the measurement of macroeconomic
aggregates such as GDP - real and nominal, national
income, economic growth, inflation and business
cycles.
1 Macroeconomics MST521 Understand the concept of Balance of payments and
explain the measurement of a country’s balance of
payments
Describe the phases of business cycles and their
impact on business

P a g e 104 | 621
 Analyze the effect of macroeconomic policies with
regard to real GDP growth, unemployment rate and
the rate of inflation.
Illustrate the effect of implementing expansionary
and contractionary monetary and fiscal policies
during recession or inflation in the economy.
Understand better the basics of international trade.

Convert nominal variables to real variables.

Evaluate current economic issues and their impact
on business activities
Understand and discuss the impact of inflation and
recession
Understand and critique macroeconomic policy
initiatives
Understand and interpret discussions on
macroeconomic issues in electronic and print
media.
Understand what cost accounting is all about.
Usage of cost accounting in production and cost
control.
For control cost control material and labor.
Understand what Job and Process costing.
Preparation of budget and calculation of Break-
even Point.
2 Cost Accounting MST522
Prepare a cost sheet on actual basis(either of lunch,
Marriage, function)
Prepare Budgets and forecast expenses
Predict the sales, purchase and different ordering
levels.
Construct relationship between cost, sales and
profit.

P a g e 105 | 621
 Application of correlation and regression in β
calculation etc
Understand Probabilistic and non-probabilistic
sampling through simple random sampling,
systematic sampling, stratified sampling, cluster
sampling, quota sampling judgmental sampling and
snowball sampling etc.
Estimate population mean and standard deviation

Use Central Limit Theory to fit Normal distribution

for testing
Statistics for Calculate sample size, use of Chebyshev’s
3 MST523
Management-II inequality
Formulate hypotheses, carry out testing and
interpret it
Correlation and regression analysis through MS
Excel and SPSS
Calculation of sample size
Calculation of standard error and confidence
interval (producer’s risk)
Statistical analysis on MS Excel and SPSS
Embedding table and charts from MS Excel/SPSS
to PPT etc.
Understand concepts in marketing mix
Develop insight of Logistics & marketing
communications.
Understand the concept & practices in brand
Marketing management.
4 MST524
Management-II Gain knowledge about practical solution to
marketing problems.
Develop appropriate mix of product, pricing, place
& promotion
Use concepts in brand management

P a g e 106 | 621
 Assist in development of independent marketing
strategy.
Identify a critical thinker
Describe tools for identifying problems
Use the MECE (Mutually Exclusive and
Collectively Exhaustive) approach
Understand issue tree approach to formulate a
problem
Describe Fishbone analysis
Describe issue tree approach
Business
Understand types of research and data
5 Research MST525
Critically examine claims encountered in daily life
Methods
Compose effective arguments
Describe tools for identifying problems
Use Issue Tree Approach for problem formulation
Use a Fishbone Diagram for cause and effect
analysis
Apply MECE and CRAP to find solution to a
problem
Write a research proposal
Reading comprehension
Basics of Good Presentation
Basics of Good Presentation
Information search and evaluation
Writing
6 MST526 Writing of smaller versions of reports
Seminar-II
Team spirit and member’s roles
Confidence building
Facing the stage
Time management skills
This course is designed to provide students hands
7 Social Project-II MST527
on experience on doing a socially impactful work
8 SPRINT-II MST528 Make appropriate use of MS office

P a g e 107 | 621
 Use social media for personal use (Twitter,
Instagram, Linked in etc)
Deliver effective presentations
Present a well groomed and professional image
Keep an edge in leveraging technology.
MBA Quadmester-III
S. Course Code Outcomes
No.
Understand the nature and scope of financial
management (Why do we need financial
management; Wealth maximization Vs. Profit
maximization)
Understand the significance of the concept of time
value of money
Understand the types and characteristics of major
financial instruments (shares, debentures, bonds)

Assimilate the basics behind tools of financial

decision making such as capital budgeting and cost
Financial of capital
1 MST531
Management-I Find out which sources of finance to prefer over the
others
Calculate the present and future values of cash
flows using formulae for time value of money.
Assist in realizing the underlying factors such as
uncertainty, inflation, opportunity cost)
Calculation of non-discounted and discounted
techniques of capital budgeting: Pay-back method,
Average rate of return method, NPV method, IRR
method, Profitability index and MIRR.
Assist in understanding project feasibilities

P a g e 108 | 621
 Compute specific elements of cost of capital: Cost
of debt, Cost of equity plus the usage of CAPM &
WACC models
Understand basic components of a computer system

Understand importance & functionality of

operating system
Understand basics of data communication,
computer networks and business applications of
these technologies
Understand ethical and security issues involved in
e-business environment and learn about various
methods for providing computer security.

Managerial Know and acquire basic understanding about latest

2 MST532 trends in computing world like cloud computing,
Computing
mobile computing and social networks and business
implications these trends.
Creating, formatting, and sharing documents in MS
Word
Data entry in Excel Worksheet, formatting
worksheets and data, using formulas and functions
and creating charts
Creating presentation using PowerPoint
Working with and using Outlook
Creating a simple database using MS Access
Understand what legal Aspects of business are and
answer the basic questions on the subject.
Understand the initial requirement to step up a
Legal Aspects of business
3 MST533
Business Have an insight on what are the documents to be
issued and what are the procedure to get a company
registered.
Have working knowledge of how shares are issued

P a g e 109 | 621
 The process of winding up of the company.
Have a working knowledge of the company law
board and its powers and procedures of working.
Will be able to explain the procedure and
requirement of establishing a company.
Will be able to draft legal documents such as AOA,
MOA and prospectus.
Have knowledge of how meeting are done and the
procedure of holding of meetings.
Practical knowledge of keeping minutes of the
meeting.
The requirement of CLB and powers of CLB.
Have a brief idea of how a company is wound up
and the documents required for.
Understand the importance and aspects of human
resource in an organization
Delineate process of job analysis and job design.

Elucidate the process of human resource planning.

Understand the concept of recruitment and
selection.
Understand the significance of induction and
Human Resource orientation programs
4 MST534
Management-I Designing job and preparation of job description
and job specification.
Effectively handle human resource related issues.
Assessing the future requirements of human
resource.
Constructing induction and orientation programs.
Effectively run a recruitment and selection
program.
This course is designed to provide students hands
5 Social Project-III MST535
on experience on doing a socially impactful work

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 Develop a scientific approach towards selling
(Sales Cycle)
6 SPRINT-III MST536 Overcome the myth and fear for sales
Develop a go getter attitude
Demonstrate salesmanship and spirit
The concept, role, scope and process of marketing
research
How to define marketing research problem and
develop an approach
How to formulate research design
How to design a questionnaire
Marketing
7 MST537 How to select a sample and determine sample size
Research-I
Identify marketing problems faced by companies

Plan appropriate research design

Design questionnaire and draw an appropriate

sample for data collection

MBA Quadmester-IV
S. Course Code Outcomes
No.
To understand the impact of dividend theory and
policy on valuation of firm and its application in
industry.
To understand the impact of capital structure on the
Financial risk and return aspect of shareholders based on the
1 MST541
Management-II view that capital structure influences the value of a
firm.
To understand the sources of finance, cash
management, Accounts receivable and inventory
management.

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 To understand the application of financial ratios and
use of break-even analysis for profit planning.

Interpret financial statements and suggest decisions

based on them.
Create a financial plan with the use of MS Excel.

Understand the difference between training and

development
Delineate process of employee training.
Elucidate the process of management
development.
Understand the significance of appraisal programs
and its various methods.
Recognize the best methodology in welfare and
security measures for employees.
Human Resource
2 MST542 Discuss the general guidelines followed for
Management-II
administering discipline in an organization.
Understand the concept of Industrial Relations.
Constructing training and development programs
for the employees.
Effectively run a performance appraisal program.
Knowing your employees and look out for their
welfare.
Designing better retention policies for employees.
To effectively handle discipline among employees.
Use offer documents to understand details of a
mutual fund
Management of Helping Investors with Financial Planning
3 Investment MST543 Describe tools for selecting a mutual fund
(AMFI) Selecting the Right investment Products for
Investors
Write a detailed financial plan

P a g e 112 | 621
 Recommending Model Portfolios and Financial
Plans
Understand the concept of business analytics and its
importance in business
Understand the value chain of data, information,
knowledge and insight
Understand the data warehousing and data mining
principles
Business Understand reporting and visualization techniques
4 MST544
Analytics
Apply Business analytics to solve practical
problems
Performing data integration and doing analysis
using MS Excel
Generating reports on the analyzed data using MS
Access
This course is designed to provide students hands
5 Social Project-IV MST545
on experience on doing a socially impactful work
Work on the various dimensions involved in a
Business Plan
6 SPRINT-IV MST546 Determine viability of a new business idea
Develop plans and strategies for setting up a new
business
Data collection process
Data preparation for further analysis
Basic data analysis techniques
How to write report and presentation
Marketing
7 MST547 Identify marketing problems faced by companies
Research-II
and provide solutions that are supported by good
marketing research methodology
Conduct marketing research projects from their
inception to end

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 Make use of statistical packages like SPSS for data
entry & data analysis for research problems
MBA Summer Internship Quamester
S. Course Code Outcomes
No.
The Summer Internship is a powerful source of
practical managerial insights, validation of
management concepts, and valuable market
knowledge.
Summer Internship may be an industry/ research
project - based on primary/secondary data or may
be an operational/training assignment involving
working by the student on a given task. It is
Summer
1 MST(S)541 expected that summer internship shall sensitize the
Internship
students to the demands of the work and workplace.
The learning outcomes and utility to the
organization must be specifically highlighted.

MBA Quadmester-V
S. Outcomes
Course Code
No.
Understand the model of strategy and its
component
Describe PESTEL,SWOT, BCG and Porter’s 5-
Force model
1 Strategy MST551
Explain different strategic gaps and potential
opportunities or threats
Describe company’s business model and assess its
corporate culture

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 Describe strategy clock to understand bases of
achieving competitive advantage
Explain growth strategies for product and
geographic diversity
Describe relationship between strategy and
technology
Understand strategy planning cycle to manage
change
Develop strategy- programs, budgets, procedures
and checks
Identify some common triggering events that act
as stimuli for strategic change
Conduct industry analysis to understand industry
competitive forces
Scan functional resources to determine best
strategic fit
Identify competitive and cooperative strategies

Analyze Porter’s Diamond Model for national

advantage
Carry out stake holder mapping for the
expectations and output of the strategy
Carry out strategic audit
Identify the career options and scope available in
various disciplines
Assess his own competency in reference to core
2 SPRINT-V MST552 subjects
Understand the industry insights
Decide on a suitable career option
Develop the confidence to face interviews
Security Differentiate between investment, speculation and
3 Analysis & MST(F)551 gambling.
Valuation Describe various investment alternatives.

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 Explain the functioning of stock market in India

Describe the distinctive features of NSE and BSE

Describe bond pricing and various measures of

yield
Explain factors that determines interest rates for
bonds
Describe various models of equity valuation
Understand how macroeconomic variables affect
the stock market
Distinguish technical analysis from fundamental
analysis
Understand usefulness of technical analysis
Compare various investment alternatives.
Identify different types of financial markets.
Read stock market quotations and describe the
construction of stock market indices
Estimate bond price and yield to maturity
Analyse methods of finding intrinsic value of
equity
Carry out company and industry analyses
Use charting techniques to identify, buy, and sell
opportunities
Assess the technical conditions through the
indicators of breadth and market sentiments
Understand the Indian financial system and the role
of regulatory bodies
How banks manage their capital.
Capital Markets
4 MST(F)552 The types of equity securities that companies can
& Institutions
use to raise equity capital
Understand the characteristics of different types of
debt securities

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 Reading, interpreting and transposing FX
quotations.
Demonstrate an understanding of the working of
financial markets.
Critically analyse choices of financing available to
individuals, small business and corporations. Apply
event specific formula to calculate probabilities.
Critically analyse the mechanisms that operate
within the India and International capital and
financial markets.
Apply problem solving methodology to the
operation of equity, debt markets and forex markets
and demonstrate how conditions and prices are
determined in major financial markets.
Major financial systems and practices adopt in
international finance
Appreciate financial statement analysis as an
integral part of the broader framework of business
analysis.
Perform detailed and practical evaluation of
financial statements.
Gain knowledge and skills in analyzing financial
statements for the purpose of business decisions,
Financial
resource allocation decisions, and individual
5 Statement MST(F)553
investment decisions.
Analysis
Develop an understanding of the components of
financial statements, and the development of
analytical skills for financial and equity analysis.
Develop the skills required to forecast accounting
numbers and estimate company value.
Express well considered opinion on issues relating
to financial statements analysis.

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 Write a background material on a company, its
industry and its economic environment
Evaluate a company’s sources and uses of cash
using tools and techniques in cash flow analysis
Determine if a company is a good short term credit
by employing tools of liquidity analysis
Appraise if a company is a good long term credit
using capital structure measures and tools in
solvency analysis
Measure a company’s ROI from an operating
standpoint as well as from the viewpoint of
shareholders
Project the company’s financial statements over
both the short and long term
Synthesize the results of the various analyses
above and come up with credit and investment
recommendations.
Understand core concepts in consumer behavior

Become aware of process of consumer decision

making
Understand the variables influencing CB
Know how behavior can be changed
Realize key considerations of behavior while
Consumer
6 MST(M)551 developing marketing strategy
Behaviour
Use concepts consumer psychology for strategy
development
Take decisions with reference to psychological &
environmental factors
Understand complexity of consumer behavior
Develop marketing strategy
7 Retail Marketing MST(M)552 Define retailing

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 Understand what retail marketing means to
business executives and academics
Understand the ways that retailers use marketing
tools and techniques to interact with their
customers.
Assimilate the concept of Supply chain
Infer the role and importance of internet in the
distribution system
Carrying out a practical exercise to demonstrate
the understanding of retail marketing its
application within a particular retailing scenario
Formulate creative yet feasible solution for retail
strategies
Engaging with complex and/or unpredictable
situations in retail contexts
Acquire research and investigative skills
Understand of the concepts, attitudes, techniques
and approaches required for effective decision
making in the area of Sales.
Emphasize on the practicing manager’s problems
and dilemmas.
Develop skills critical for generating, evaluating
Sales and selecting sales strategies.
8 MST(M)553
Management Understand the importance of relationship selling
and high trust selling.
Market share vs wallet share.
Become a great sales person.
Become a high trust/relationship selling expert.

Create and manage an effective sales organization.

MST(HR)55 Understanding the relationship between

9
1 organization and employees at a workplace.

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 Identify different types of trade unions and how
they function.
Identify different ways how workmen can
participate in management decisions.
Understand how bargaining is important for the
employees.
Address to the different acts under labour law that
guide in wages and administration.
Industrial Knowledge of different Labour legislations.
Relations and Uphold pleasant industrial relations by
Labour Laws understanding industrial relations.
Identify different mechanism for collective
bargaining and workers participation
Avoid industrial disputes and procedures for its
settlement.
Effectively handle wages and salary
administration.
Create an organization which abides by all the
labour laws.
Understand OD through an experiential learning
approach.
To develop an understanding of the nature,
functioning and design of an organization as a
social unit.
Organizational Develop theoretical and practical insights and
Development & MST(HR)55 problem-solving capabilities for effectively
10
Change 2 managing the organizational processes.
Management To examine the relationship between the
organizational characteristics (for example:
structure, strategies, systems etc.) and managerial
behavior.
Have a clear understanding of change as an integral
part of development.

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 Apply behavioral science knowledge to improve
organizational performance.
Understand theoretical concepts but apply it for
research perspectives.
Managing change in turbulent environments and
increased competition.
Help an organization become technologically,
strategically and culturally healthy and viable.
Understand HRP and its importance.
Understand the process of HRP.
Delineate the methods of Forecasting and
application
Assimilate the recruitment process, evaluate and

HR Planning and MST(HR)55 control.

11 Assess HR requirements using different techniques.
Recruitment 3

Effectively implement manpower Plan for the

future business success
Effectively run a recruitment program.
Conduct interviews and test as a part of selection
process
Understand some advanced functionalities of MS
Excel and also know where these functionalities can
be used
Understand basic steps carried out in analysing data
with the help of SPSS
Advanced IT
12 MST(IT)551 Understand basics of MS Access
Tools
Use advanced functionalities of MS Excel such as
Lookup functions, Pivot Tables, statistical analysis,
Macros, Solver, Goal Seeking, What-if-analysis
etc.
Use SPSS for analysing data

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 Create simple Database, table, form & queries in
MS Access
Understand working principals of various types of
bioreactors
Students will understand in vitro and in vivo
operation and applications of bioreactors.
Students will learn various experimental method of
designing a bioreactors.
Bioprocess MST(BT)55 Students will learn about various point of care
13
Technology-I 1 system developed using bioreactors.
Students will learn about the designing of
bioreactors.
Analyze different techniques with emphasis on
sensitivity and selectivity.
Analyze scientific work and experimental results
in Bioreactor Technology.
Understand various approaches for development of
sustained, controlled and gastro retentive drug
delivery systems.
Drug Delivery MST(PH)55 Understand the criteria for selection of drugs and
14
System-I 1 polymers for the development of these delivery
systems
Formulate and evaluate sustained and controlled
drug delivery systems
MBA Quadmester-VI
S. Course Code Outcomes
No.
Understand fundamental principles of Life
Insurance
Basics of
Develop insight on elements of individual financial
1 Banking and MST561
planning
Insurance
Understand the concept of product, pricing and
valuation.

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 Gain knowledge on the Life Insurance products

Understand the proposal and policy stage

documentation.
Gain knowledge on the Underwriting and claim
process
Acquaint with the Legal and regulatory aspects of
banking and Insurance
Customer service.
Understand the Banking evolution and significance
in India
Gain Knowledge on various types of Banks
operating in India and their functions
Develop knowledge on prohibited and permissible
business in India
Conducting the financial planning for individuals

Processing the proposal and claim

Approaching the right redressal forum in times of
grievance
Effective customer service delivery
Insights on working and functions of Banks
The legal framework the Banks work under.
Exhibit responsible decision making styles
Exhibit the ability to work with those who are
different from themselves
Demonstrate an understanding of group dynamics
2 SPRINT-VI MST562
and effective teamwork
Cultivate a sense of self-awareness through
identifying a leadership vision, mission, style and
values.

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 Develop a range of leadership skills and abilities
such as effectively handling stress, resolving
conflict, and motivating others
Describe various concepts of return and risk
Explain the basic portfolio theories and their
implications.
Construct a portfolio model
Describe the efficiency of portfolio
Describe difference between SML and CML
Explain Capital Asset Pricing Model
Describe multifactor and Arbitrage Pricing Theory
Understand how performance is evaluated
Portfolio Compare portfolio performances
3 MST(F)561
Management Understand modern portfolio practices in India and
abroad
Identify parameters of risk and return related to a
portfolio.
Calculate return and risk
Compare various investment alternatives.
Apply CAPM and APT
Construct efficient market hypothesis
Design an optimum portfolio
Compare Indian and foreign practices
Explain probability of risk and return through
curved area method
Calculate FV and PV of single and series of cash
Techniques for flows
4 Financial MST(F)562 Explain the cash flow addivity principle in time
Decisions value of money applications
Define, calculate and interpret measures of central
tendency
Skewness in returns

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 Calculate FV and PV through Microsoft excel
2013
Learn how to calculate statistical concepts in
returns and risk
Mean variance model through excel 2013
Interpret portfolio investment choices on the basis
of risk adjusted returns
Various theories on valuations of financial
derivatives
The relationships of financial derivatives with other
financial instruments
The uses and market functions of financial
derivatives
Concepts of hedging, arbitrage, and management of
financial risks
Use various financial functions and models in
financial calculations
Use statistical and mathematical concepts in
Financial
5 MST(F)563 developing derivative strategies
Derivatives
Use option pricing models in pricing and
identifying profit opportunities in financial
instruments
Formulate hedging, arbitrage, and speculative
strategies with derivatives
Apply derivative pricing models to evaluate
performances of financial assets and positions
Compare relative performances of various financial
instruments and investment strategies
Evaluate the effects of derivative regulations and
market (in)efficiencies
Understand core concepts in Integrated marketing
6 MST(M) 561
communications

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 Become aware of elements and their role process
of communications
Understand performance measurement of
communications strategy
Realize key considerations while developing
Integrated communications strategy
Marketing Use concepts IMC for marketing strategy
Communications development
Take effective decisions in media planning,
selection & implementation
Measure performance of communications strategy
Ability to take decisions with reference to ethical
& legal considerations
Explain digital marketing landscape
Describe ingredients of digital marketing
Understand website, SEO, content and social media
Analyze performance through analytics
Discuss PR mix in digital marketing
Digital
7 MST(M)562 Develop strategy for marketing online
Marketing
Create effective website
Develop skills in search engine optimization
Successfully run social media campaign to engage
customers
Develop and implement online PR strategy
Understand the difference between product and
services marketing
Develop insight on the consumers’ point of view
Services regarding services
8 MST(M)564
Marketing Understand the customers’ expectations and
perceptions regarding services
Gain knowledge on building customer relationships
and service recovery

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 Understand the importance of aligning strategy,
service design and standards
Gain knowledge on the delivery of services through
various mediums
Acquaint with the financial and economic effect of
service
Customer service.
Understand the various models of gap analysis with
respect to services
Conduct market research to understand customers’
expectations and perceptions
Build customer relationships
Execute service recovery
Design a standardized customer defined service

Deliver services effectively to the customers

Perform a Gap analysis of the service offered and
offer solutions for the same
Explain the training and development techniques in
an organisation.
Detail the process how the training and
development can be conducted.
Understand various concepts of career planning,
potential appraisal and succession planning.
Demonstrate how modern techniques of
Training and MST(HR)56
9 performance appraisal are used in effective
Development 1
handling of employee’s performance.
Discuss the important tenets of contemporary
issues.
To prepare a training and development detailed
plan.
To identify the different training and development
needs and develop its objectives accordingly.

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 Articulate the career management techniques in
detail.
To clarify different related contemporary issues.

Explain the human resource strategies in an

organisation.
Detail the process how employee resourcing
strategy can be conducted.
Understand various concepts of talent management,
employee engagement and knowledge
management.
Demonstrate how modern strategies of human
resource management effect at international level.
MST(HR)56
10 Global HRM
2 Discuss the important tenets of other contemporary
issues in strategic HRM.
To prepare a detailed strategic human resource
plan.
To able to perform human resource audit to develop
an effective talent pool.
Articulate the strategic human resource
management techniques in detail.
To clarify different related contemporary issues.

Understand the importance and need of capacity

building for developing organizational future
Relate core business competencies with people
competencies.
Competency
MST(HR)56 Enabling competency based HRM practices for
11 Mapping and
3 better performance management
Assessment
Appreciation of competency based careers and
understanding behaviours.
Understanding cultural context before embarking
upon a competency based HRM process

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 Understand the aspects pertaining to the mapping
process
Deal with competency based remuneration system,
linking pay to performance
Develop a framework to understand capacity
building cycle and critical success factors in
implementing CBPMS
Establish basic management processes based on
deep understanding of key performance indicators,
coaching and mentoring
Make basic use of ERP software and understand
its role in integrating business functions
11 ERP MST(IT)561 Create reengineered business processes for
successful ERP implementation.
Design the ERP implementation strategies.
Analyze the strategic options for ERP
identification and adoption.
Understand future directions and latest trends in
ERP software.
Understand working principals of various types of
bioreactors
Students will understand in vitro and in vivo
operation and applications of bioreactors.
Students will learn various experimental method of
designing a bioreactors.
Bioprocess MST(BT)56 Students will learn about various point of care
12
Technology-II 1 system developed using bioreactors.
Students will learn about the designing of
bioreactors.
Analyze different techniques with emphasis on
sensitivity and selectivity.
Analyze scientific work and experimental results
in Bioreactor Technology.

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 Understand various approaches for development of
novel drug delivery systems.
Understand the criteria for selection of drugs and
Drug Delivery MST(PH)56
13 polymers for the development of novel drug
System-II 1
delivery systems
Formulate and evaluate different novel drug
delivery system
MBA Quadmester-VII
S. Course Code Outcomes
No.
Know how domestic business differs from
international business
Explain why companies opt for international
business
Identify different modes of entering into
international business
Describe and understand the factors which need to
International be considered while initiating the international
1 Business MST571 business
Environment Evaluate the impact of world economy on
international business
Do country analysis in terms of business
performance
Act and negotiate in a cross-cultural business
context
Prepare themselves to work efficiently in
Multinational Corporations
Research Project MST572 Undertake research using a recognized
methodology and framework.
2 Apply theory, synthesize literature in a field of
study
Gather, analyze, and interpret data

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 Critically analyze a body of literature as well as
major research methodologies
Apply knowledge of management theories and
practices to solve business problems.
Foster Analytical and critical thinking abilities for
data-based decision making.
Ability to lead themselves and others in the
achievement of organizational goals, contributing
effectively to a team environment.
Knowledge, ability & attitude to become
successful entrepreneurs and ability to innovate &
think out of the box.
Ability to effectively present & communicate.
Ability to be content & happy.
Exhibit the industry admired behavior and
competency
Demonstrate the ability to communicate
effectively
3 SPRINT-VII MST573 Develop relevant skills to compete in the campus
recruitment
Recognize industry expectations
Face interviews confidently and get a placement
of his choice
Student to gain a well-rounded understanding of
the major strategic, economic, financial, and
governance issues of mergers and acquisitions.
M&A plays in the contemporary corporate world,
Mergers and and its use as a strategic tool to provide growth,
4 MST(F)571
Acquisitions enhance competitive position, transform a
company or industry, and create shareholder value
Framework for analyzing transactions including
understanding strategic rationale, valuation

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 methodologies, deal structures, bidding strategies,
and the need for a value proposition.

Popularity of acquisition strategies in firms

competing in the global economy
Attributes of effective acquisitions.
Short- and long-term outcomes of the different
types of restructuring strategies
Students will learn about valuations concept for a
company
Magic of Equity and Investment Horizon
What is Fundamental Analysis and Frameworks
for Company Analysis
Forecasting techniques to build revenue models
5 Equity Research MST(F)572
What business activities determine value
Know the basics of Indian Securities Markets and
different terminologies used in equity and debt
markets
Understand about the Qualitative and Quantitative
dimensions with regards to Company Analysis
Understand core concepts in Brand Management

Become aware of brand elements and leveraging

them for branding.
Understand of marketing programs to develop

Brand brand.
6 MST(M)571 Realize key considerations in strategic brand
Management
management
Use concepts of branding for strategic brand
management
Take effective decisions in selecting &
implementing brand elements

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 Designing marketing programs to build brand
equity
Ability to leverage marketing communications to
build brand equity
Understanding various dimensions of customer
relation.
Identify different customer management strategies.
Study the customer life cycle.
Understand how technology is used in customer
relation management.
Address to the different customer relation styles in
service sector.
Customer
Knowledge of customer relation models.
7 Relationship MST(M)572
Provide information about the evolution of
Management
relationship as a marketing tool.
Avoid mistakes in handling customer relations.
To effectively motivate one’s employees which in
turn ensures successful customer relations.
To use technologies successfully to handle
customer groups for higher returns.
Effectively retain the loyal customers.
Construct a customer relation model.
Understand the meaning and importance of
Employee selection process
Delineate steps in Employee Selection.
Elucidate the Selection Interview and its
Industrial
MST(HR)57 importance.
8 Relations &
1 Learn the methods of employee selection process
Labour Laws
used by organizations to gain competitive
advantage.
Effectively conduct the employee selection
process

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 Conduct the Selection Interview, adhering to
guidelines.
Understand various dimensions of compensation.
Identify different types of compensation strategies.
Understand how internal and external environment
affect pay structure.
Address to the wage payment methods.
Knowledge of various incentive and fringe
Compensation MST(HR)57 benefits plans.
9
Management 2 Provide information about different compensation
tools.
Avoid mistakes in compensation management.
To effectively draw an effective pay structure.
To use different compensation policies to
effectively attract and retain human resource.
Construct an effective compensation model.

Course Outcome of MBA Program 2016-2018

MBA Quadmester-I
S. Out PO PO PO PO PO PO PO PO
Course Code
No. comes 1 2 3 4 5 6 7 8

1 3 3 - 3 - - - -

2 3 3 - 3 - - - -

1 Microeconomics MST511 3 3 2 - 3 - - - -
4 2 2 - 2 - - - -
5 1 3 - 2 - - - -
6 3 3 - 3 - - - -
Mode 3 3 - 3 - - - -
1 3 - - 2 - - - -
Financial 2 3 - - 2 - - - -
2 MST512
Accounting 3 3 - - 2 - - - -
4 2 - - 2 - - - -

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 5 2 - - 3 - - - -
6 3 - - 2 - - - -
7 3 - - 3 - - - -
8 2 - - 2 - - - -
9 3 - - 2 - - - -
Mode 3 - - 2 - - - -
1 - 3 - - - - - -
2 - 3 - - - - - -
3 - 3 - - - - - -

Statistics for 4 - 2 - - - - - -
3 MST513
Management-I 5 - 3 - - - - - -
6 - 3 - - - - - -
7 - 2 - - - - - -
8 - 3 - - - - - -

Mode - 3 - - - - - -

S. Out PO PO PO PO PO PO PO PO
Course Code
No. comes 1 2 3 4 5 6 7 8
1 3 - 3 3 - - - 3
2 3 - 3 3 - - - 3
3 3 - 3 3 - - - 3
4 3 - 3 3 - - - 3
5 3 - 3 3 - - - 3
6 3 - 2 1 - - - 2
Organizational
4 MST513 7 3 - 2 1 - - - 3
Behaviour
8 2 - 3 2 - - - 3
9 2 - 3 2 - - - 2
10 3 - 3 3 - - - 2
11 3 - 1 3 - - - 3
12 2 - 2 2 - - - 3
13 2 - 3 2 - - - 3
Mode 3 - 3 3 - - - 3

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 1 3 - - - 2 2 3 -

2 3 - - - 2 2 3 -
3 3 - - - 2 2 2 -
4 3 - - - 2 2 2 -
Marketing
5 MST515 5 2 - - - 3 1 2 -
Management-I
6 2 - - - 1 1 2 -
7 3 - - - 1 2 2 -
8 3 - - - 2 2 1 -
9 2 - - - 2 3 2 -
Mode 3 - - - 2 2 2 -
6 Social Project-I MST517 1 - - 3 - 3 3 3 3
1 - - 3 - 3 2 3 3
2 - - 3 - 2 3 3 3
7 SPRINT-I MST518
3 - - 3 - 3 3 3 3
4 - - 2 - 3 3 2 3
Mode - - 3 - 3 3 3 3
S. Out PO PO PO PO PO PO PO PO
Course Code
No. comes 1 2 3 4 5 6 7 8
1 - - - - 3 2 3 -
2 - - - - 3 2 3 -
3 - - - - 3 2 3 -
Writing Seminar-
8 MST516 4 - - - - 3 3 3 -
I
5 - - - - 2 3 3 -
6 - - - - 3 2 2 -
7 - - - - 2 2 2 -
Mode - - - - 3 2 3 -
MBA Quadmester-II
S. Outcom PO PO PO PO PO
Course Code PO2 PO4 PO7
No. es 1 3 5 6 8
1 3 3 - 2 - - - -
2 3 3 - 2 - - - -
1 Macroeconomics MST521
3 3 3 - 2 - - - -
4 3 3 - 3 - - - -

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 5 2 2 - 3 - - - -
6 3 3 - 3 - - - -
7 3 2 - 2 - - - -
8 3 2 - 3 - - - -
9 2 2 - 3 - - - -
10 3 3 - 3 - - - -
11 3 3 - 3 - - - -
Mode 3 3 - 3 - - - -

1 3 - - 2 - - - -

2 3 - - 2 - - - -
3 3 - - 3 - - - -
4 2 - - 2 - - - -
2 Cost Accounting MST522 5 2 - - 3 - - - -
6 3 - - 3 - - - -
7 3 - - 2 - - - -
8 2 - - 2 - - - -
9 3 - - 2 - - - -
Mode 3 - - 2 - - - -
S. Out PO PO PO PO PO PO PO PO
Course Code
No. comes 1 2 3 4 5 6 7 8
1 - 2 - - - - - -
2 - 2 - - - - - -
3 - 3 - - - - - -
4 - 3 - - - - - -
5 - 3 - - - - - -
Statistics for
3 MST523 6 - 3 - - - - - -
Management-II
7 - 3 - - - - - -
8 - 3 - - - - - -
9 - 2 - - - - - -
10 - 3 - - - - - -
11 - 3 - - - - - -
Mode - 3 - - - - - -

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 1 3 - - - 2 - 3 -

2 3 - - - 2 - 3 -
3 3 - - - 2 - 3 -
Marketing
4 MST524 4 3 - - - 2 - 3 -
Management-II
5 2 - - - 3 - 2 -
6 3 - - - 3 - 2 -
7 3 - - - 2 - 3 -
Mode 3 - - - 2 - 3 -
1 3 3 2 3 3 2 3 -
2 3 3 2 3 3 2 3 -
3 3 3 2 3 3 2 3 -
4 3 3 2 3 3 1 3 -
5 2 3 3 2 3 1 3 -
6 2 2 3 3 3 1 3 -
Business 7 3 1 1 3 3 1 3 -
5 Research MST525
Methods 8 3 3 1 3 2 1 2 -
9 1 3 1 2 2 1 2 -
10 1 3 2 2 3 1 1 -
11 3 3 2 3 3 1 3 -
12 3 3 2 3 3 1 3 -
13 3 3 1 3 2 2 3 -
14 3 2 2 3 3 2 3 -
Mode 3 3 2 3 3 1 3 -
1 - - - - 3 - 3 -
2 - - - - 3 - 3 -
3 - - - - 3 - 3 -
Writing Seminar- 4 - - - - 3 - 3 -
6 MST526
II 5 - - - - 2 - 2 -
6 - - - - 2 - 2 -
7 - - - - 3 - 3 -
8 - - - - 3 - 3 -

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 9 - - - - 3 - 3 -
Mode - - - - 3 - 3 -
7 Social Project-II MST527 1 - - 3 - 3 3 3 3
1 - - 3 - 3 3 3 3
2 - - 3 - 3 3 3 3
8 SPRINT-II MST528 3 - - 3 - 3 3 3 3
4 - - 3 - 3 3 3 3
5 - - 3 - 3 3 3 3
Mode - - 3 - 3 3 3 3

MBA Quadmester-III
S. Outco PO PO PO PO PO PO PO
Course Code PO7
No. mes 1 2 3 4 5 6 8
1 3 3 - 2 1 2 - -
2 3 3 - 2 1 2 - -
3 3 3 - 2 1 2 - -
4 3 3 - 2 1 2 - -
Financial 5 2 1 - 2 1 2 - -
1 MST531
Management-I 6 2 1 - 1 2 2 - -
7 3 2 - 1 2 1 - -
8 3 2 - 2 1 1 - -
9 3 3 - 2 1 2 - -
10 3 3 - 2 1 2 - -
Mode 3 3 - 2 1 2 - -
1 3 3 - 1 - 2 - -
2 3 3 - 1 - 2 - -
3 3 3 - 1 - 2 - -
4 3 3 - 2 - 2 - -
Managerial
2 MST532 5 3 3 - 2 - 3 - -
Computing
6 2 2 - 3 - 3 - -
7 2 2 - 1 - 2 - -
8 3 3 - 1 - 2 - -
9 2 2 - 1 - 1 - -

P a g e 139 | 621
 10 3 3 - 1 - 2 - -
Mode 3 3 - 1 - 2 - -
1 - 1 2 3 - - 2 -
2 - 1 2 3 - - 2 -
3 - 1 2 3 - - 2 -
4 - 1 2 3 - - 2 -
5 - 1 2 3 - - 3 -

Legal Aspects of 6 - 1 2 3 - - 3 -
3 MST533
Business 7 - 2 2 3 - - 2 -
8 - 2 3 2 - - 2 -
9 - 2 3 2 - - 1 -
10 - 1 3 3 - - 2 -
11 - 1 2 3 - - 2 -

12 - 1 2 3 - - 2 -

Mode - 1 2 3 - - 2 -

S. Out PO PO PO PO PO PO PO PO
Course Code
No. comes 1 2 3 4 5 6 7 8

1 3 1 1 1 - 2 2 2

2 3 1 1 1 - 2 2 2

3 3 1 1 1 - 3 3 3
4 3 1 1 1 - 2 1 1
Human Resource 5 3 1 1 1 - 3 1 1
4 MST534
Management-I 6 2 2 2 2 - 2 2 2
7 2 2 2 2 - 2 2 2
8 3 1 1 1 - 3 3 3
9 3 1 1 1 - 2 2 2
10 3 1 1 1 - 2 2 2

Mode 3 1 1 1 - 2 2 2

5 Social Project-III MST535 1 - - 3 - 3 3 3 3

6 SPRINT-III MST536 1 - - 3 - - 3 3 3

P a g e 140 | 621
 2 - - 2 - - 3 3 3
3 - - 3 - - 3 3 3
4 - - 3 - - 3 3 3

Mode - - 3 - - 3 3 3

1 3 3 2 - - - 3 3

2 3 3 2 - - - 3 3

3 3 3 2 - - - 3 3
Marketing 4 3 3 2 - - - 2 2
7 MST537
Research-I 5 2 2 1 - - - 3 3
6 2 2 2 - - - 3 3
7 3 3 2 - - - 3 3

8 3 3 2 - - - 3 3

Mode 3 3 2 - - - 3 3

MBA Quadmester-IV
S. Outco PO PO PO PO PO PO PO
Course Code PO7
No. mes 1 2 3 4 5 6 8

1 3 3 - 2 1 - - -

2 3 3 - 2 1 - - -
Financial
1 MST541 3 3 3 - 2 1 - - -
Management-II
4 3 2 - 3 2 - - -
5 2 3 - 2 1 - - -
6 3 1 - 2 1 - - -
Mode 3 3 - 2 1 - - -

1 3 2 2 2 - 2 3 2

2 3 2 2 2 - 2 3 2
Human Resource
2 MST542 3 3 2 2 3 - 2 3 2
Management-II
4 3 2 2 2 - 2 3 2
5 3 2 3 2 - 2 3 2

P a g e 141 | 621
 6 3 2 3 2 - 1 1 1
7 2 1 1 1 - 1 1 1
8 2 2 2 2 - 2 2 2
9 3 2 2 3 - 3 3 3
10 3 3 3 3 - 3 3 3
11 3 2 2 2 - 2 3 2
12 3 2 2 2 - 2 3 2
Mode 3 2 2 2 - 2 3 2

1 3 3 - 2 1 3 - -

Management of 2 3 3 - 2 1 3 - -

3 Investment MST543 3 3 3 - 2 1 3 - -

(AMFI) 4 2 1 - 1 2 3 - -
5 2 2 - 2 2 1 - -
6 3 3 - 3 1 3 - -
Mode 3 3 - 2 1 3 - -
S. Out PO PO PO PO PO PO PO PO
Course Code
No. comes 1 2 3 4 5 6 7 8
1 3 3 - - - - - -
2 3 3 - - - - - -
3 3 3 - - - - - -
Business
4 MST544 4 3 3 - - - - - -
Analytics
5 2 2 - - - - - -
6 3 3 - - - - - -
7 3 3 - - - - - -

Mode 3 3 - - - - - -

5 Social Project-IV MST545 1 - - 3 - 3 3 3 3

1 - - 3 - 3 3 3 3
6 SPRINT-IV MST546 2 - - 3 - 3 3 3 3
3 - - 3 - 3 3 3 3

Mode - - 3 - 3 3 3 3

P a g e 142 | 621
 1 3 3 2 - - - - -
2 3 3 2 - - - - -
3 3 3 2 - - - - -
Marketing
7 MST547 4 3 3 2 - - - - -
Research-II
5 2 2 1 - - - - -
6 3 3 2 - - - - -
7 3 3 2 - - - - -

Mode 3 3 2 - - - - -

MBA Summer Internship Quadmester

S. Outco PO PO PO PO PO PO PO
Course Code PO7
No. mes 1 2 3 4 5 6 8

Summer MST(S) 1 3 2 - 3 3 3 3 3
1
Internship 541
2 3 2 - 3 3 3 3 3

Mode 3 2 - 3 3 3 3 3

MBA Quadmester-V
S. Outco PO PO PO PO PO PO PO
Course Code PO7
No. mes 1 2 3 4 5 6 8
1 3 3 3 3 3 3 3 3
2 3 2 2 3 3 3 3 3
3 3 2 3 2 3 3 3 3
4 3 3 3 3 3 3 3 3
5 2 2 3 2 2 2 2 2
6 2 2 2 1 2 2 2 2
1 Strategy MST551
7 3 3 3 3 3 3 3 3
8 3 3 3 3 3 3 3 3
9 1 3 1 3 1 1 1 1
10 1 1 3 1 1 1 1 1
11 3 3 3 3 3 3 3 3
12 3 3 3 3 3 3 3 3

P a g e 143 | 621
 13 3 2 3 2 3 3 3 3
14 3 3 3 2 3 3 3 3
15 3 3 2 3 3 3 3 3
16 2 2 2 2 2 2 2 2
Mode 3 3 3 3 3 3 3 3
1 - - 3 - 3 3 3 3
2 - - 3 - 3 3 3 3
2 SPRINT-V MST552 3 - - 3 - 3 3 3 3
4 - - 3 - 3 3 3 3
5 - - 3 - 3 3 3 3
Mode - - 3 - 3 3 3 3

1 3 3 - 3 - 2 - -

2 3 3 - 3 - 2 - -
3 3 3 - 2 - 2 - -
4 3 2 - 2 - 2 - -
5 3 2 - 3 - 2 - -
6 3 2 - 3 - 2 - -
7 3 3 - 3 - 2 - -
8 3 3 - 3 - 3 - -
Security Analysis MST(F)
3 9 3 3 - 3 - 3 - -
& Valuation 551
10 3 3 - 2 - 1 - -
11 3 3 - 3 - 1 - -
12 2 2 - 2 - 2 - -
13 2 2 - 2 - 2 - -
14 2 2 - 2 - 2 - -
15 1 3 - 3 - 2 - -
16 3 3 - 3 - 1 - -
17 3 3 - 3 - 1 - -
18 3 3 - 3 - 2 - -

Mode 3 3 - 3 - 2 - -

P a g e 144 | 621
S. Out PO PO PO PO PO PO PO PO
Course Code
No. comes 1 2 3 4 5 6 7 8

1 - - - 2 1 - - -

2 - - - 2 1 - - -
3 - - - 2 2 - - -
4 - - - 2 2 - - -
Capital Markets MST(F)
4 5 - - - 2 2 - - -
& Institutions 552
6 - - - 2 1 - - -
7 - - - 2 1 - - -
8 - - - 3 2 - - -
9 - - - 3 1 - - -
10 - - - 2 1 - - -

Mode - - - 2 1 - - -

S. Out PO PO PO PO PO PO PO PO
Course Code
No. comes 1 2 3 4 5 6 7 8
1 3 3 2 3 3 2 2 -
2 3 3 2 3 3 2 2 -
3 3 2 2 3 3 2 2 -
4 3 2 2 3 2 2 2 -
5 3 3 2 3 2 2 3 -
Financial 6 2 3 1 3 2 2 3 -
MST(F)
5 Statement 7 2 2 2 3 3 2 2 -
553
Analysis 8 3 3 2 3 3 3 3 -
9 3 3 3 2 2 3 3 -
10 3 3 3 2 2 2 2 -
11 2 2 2 3 3 2 2 -
12 3 3 2 3 1 2 2 -
13 3 3 2 3 3 2 2 -
Mode 3 3 2 3 3 2 2 -
Consumer MST 1 3 3 3 2 2 2 2 2
6
Behaviour (M)551 2 3 3 3 2 3 3 2 2

P a g e 145 | 621
 3 3 1 3 2 3 3 2 2
4 3 3 3 2 3 3 2 2
5 2 2 2 2 3 3 2 2
6 2 2 2 3 3 3 2 2
7 3 3 1 3 3 1 1 1
8 3 3 3 2 2 3 2 2
9 3 3 3 2 2 3 2 2
Mode 3 3 3 2 3 3 2 2
1 3 - - - - 1 - -
2 3 - - - - 1 - -
3 3 - - - - 1 - -
4 3 - - - - 1 - -
MST
7 Retail Marketing 5 3 - - - - 1 - -
(M)552
6 3 - - - - 1 - -
7 2 - - - - 2 - -
8 2 - - - - 2 - -
9 3 - - - - 1 - -
Mode 3 - - - - 1 - -
S. Out PO PO PO PO PO PO PO PO
Course Code
No. comes 1 2 3 4 5 6 7 8

1 3 - - - - 3 3 -

2 3 - - - - 3 3 -
3 3 - - - - 3 3 -
Sales MST 4 3 - - - - 3 3 -
8
Management (M)553 5 3 - - - - 3 2 -
6 2 - - - - 3 1 -
7 3 - - - - 2 1 -
8 3 - - - - 2 3 -
Mode 3 - - - - 3 3 -
Industrial 1 - - 2 2 - - 2 2
MST
9 Relations and 2 - - 2 2 - - 2 2
(HR)551
Labour Laws 3 - - 2 2 - - 2 2

P a g e 146 | 621
 4 - - 2 2 - - 2 2
5 - - 3 2 - - 2 3
6 - - 3 1 - - 1 3
7 - - 3 2 - - 2 2
8 - - 2 3 - - 2 2
9 - - 2 3 - - 3 2
10 - - 1 2 - - 2 2
11 - - 1 2 - - 2 2
Mode - - 2 2 - - 2 2

1 3 - - - 1 - 2 -

2 3 - - - 1 - 2 -

Organizational 3 3 - - - 1 - 2 -

Development & MST 4 3 - - - 1 - 2 -

10
Change (HR)552 5 3 - - - 1 - 3 -

Management 6 2 - - - 2 - 2 -
7 1 - - - 2 - 2 -
8 3 - - - 1 - 3 -
9 3 - - - 1 - 2 -

Mode 3 - - - 1 - 2 -

S. Out PO PO PO PO PO PO PO PO
Course Code
No. comes 1 2 3 4 5 6 7 8
1 3 - - 2 2 - 2 -
2 3 - - 2 2 - 2 -
3 3 - - 2 2 - 2 -
HR Planning and MST 4 3 - - 2 3 - 2 -
11
Recruitment (HR)553 5 2 - - 3 3 - 3 -
6 2 - - 2 2 - 2 -
7 3 - - 2 2 - 2 -
8 3 - - 2 2 - 2 -
Mode 3 - - 2 2 - 2 -

P a g e 147 | 621
 1 3 3 3 2 3 2 3 2

2 3 1 2 2 3 2 3 2
Advanced IT MST
12 3 3 3 3 2 3 2 3 2
Tools (IT)551
4 3 3 3 2 3 2 3 3
5 2 3 2 3 2 3 2 2
6 2 2 3 2 3 2 3 3
Mode 3 3 3 2 3 2 3 2
1 - - - 1 - 2 - -
2 - - - 1 - 2 - -
3 - - - 1 - 2 - -
Bioprocess MST
13 4 - - - 1 - 2 - -
Technology-I (BT)551
5 - - - 1 - 3 - -
6 - - - 2 - 3 - -
7 - - - 2 - 3 - -
Mode - - - 1 - 2 - -
1 3 2 2 - 3 2 2 2
Drug Delivery MST 2 3 3 2 - 2 1 1 1
14
System-I (PH)551
3 3 3 2 - 2 1 1 1

Mode 3 3 2 - 2 1 1 1

MBA Quadmester-VI
S. Outco PO PO PO PO PO PO PO
Course Code PO7
No. mes 1 2 3 4 5 6 8

1 - 1 - - - 1 - -
2 - 2 - - - 1 - -
3 - 2 - - - 1 - -
Basics of Banking 4 - 2 - - - 1 - -
1 MST561
and Insurance 5 - 1 - - - 1 - -
6 - 1 - - - 1 - -
7 - 2 - - - 1 - -
8 - 3 - - - 1 - -

P a g e 148 | 621
 9 - 1 - - - 2 - -
10 - 1 - - - 2 - -
11 - 1 - - - 1 - -
12 - 1 - - - 1 - -
13 - 1 - - - 2 - -
14 - 1 - - - 2 - -
15 - 2 - - - 1 - -
16 - 1 - - - 1 - -
17 - 1 - - - 1 - -
Mode - 1 - - - 1 - -
1 - - 3 - 3 3 3 3
2 - - 3 - 3 3 3 3
2 SPRINT-VI MST562 3 - - 3 - 3 3 3 3
4 - - 3 - 1 1 1 1
5 - - 2 - 2 2 2 2
Mode - - 3 - 3 3 3 3
S. Out PO PO PO PO PO PO PO PO
Course Code
No. comes 1 2 3 4 5 6 7 8
1 3 3 - 3 - 2 - -
2 3 3 - 3 - 2 - -
3 2 3 - 3 - 2 - -
4 2 2 - 3 - 2 - -
5 3 1 - 3 - 2 - -
6 3 1 - 3 - 2 - -
Portfolio MST 7 3 1 - 3 - 2 - -
3
Management (F)561 8 3 2 - 3 - 3 - -
9 3 2 - 3 - 3 - -
10 3 2 - 3 - 3 - -
11 1 3 - 1 - 1 - -
12 1 3 - 1 - 1 - -
13 2 2 - 2 - 2 - -
14 2 3 - 2 - 2 - -

P a g e 149 | 621
 15 3 3 - 3 - 2 - -
16 3 3 - 3 - 2 - -
17 3 3 - 3 - 2 - -
Mode 3 3 - 3 - 2 - -
1 3 3 3 3 2 3 2 -
2 3 3 2 3 2 3 2 -
3 3 3 3 3 2 3 2 -
Techniques for 4 3 3 3 2 2 3 2 -
MST(F)
4 Financial 5 1 2 2 1 2 3 2 -
562
Decisions 6 1 1 1 3 1 3 2 -
7 3 3 3 3 1 1 1 -
8 3 3 3 2 2 1 1 -
9 3 3 3 3 2 1 2 -

Mode 3 3 3 3 2 3 2 -

S. Out PO PO PO PO PO PO PO PO
Course Code
No. comes 1 2 3 4 5 6 7 8

1 3 3 - 2 - 2 - -

2 3 3 - 2 - 2 - -
3 3 3 - 2 - 2 - -
4 3 3 - 2 - 2 - -

Financial MST(F) 5 3 3 - 1 - 2 - -
5
Derivatives 563 6 1 1 - 1 - 2 - -
7 1 1 - 2 - 3 - -
8 2 2 - 2 - 3 - -
9 3 3 - 3 - 2 - -
10 3 3 - 2 - 2 - -
11 3 3 - 2 - 2 - -
Mode 3 3 - 2 - 2 - -

MST 1 3 3 3 2 3 3 3 1
6
(M) 561
2 3 3 2 2 1 3 3 1

P a g e 150 | 621
 3 3 1 3 2 3 3 3 1
4 3 2 1 2 3 1 1 1
Integrated
5 3 3 3 3 3 3 3 1
Marketing
6 2 2 2 2 2 2 2 2
Communications
7 2 3 3 2 2 2 2 2
8 3 3 3 3 3 3 3 3
Mode 3 3 3 2 3 3 3 1
1 3 - - - 3 3 3 -
2 3 - - - 3 3 3 -
3 3 - - - 3 1 1 -
4 3 - - - 3 1 1 -
MST 5 2 - - - 3 3 3 -
7 Digital Marketing
(M)562 6 2 - - - 2 2 2 -
7 3 - - - 2 2 2 -
8 3 - - - 1 1 1 -
9 3 - - - 3 3 3 -
10 1 - - - 3 3 3 -
Mode 3 - - - 3 3 3 -
S. Out PO PO PO PO PO PO PO PO
Course Code
No. comes 1 2 3 4 5 6 7 8

1 - - 2 - 3 2 2 -

2 - - 2 - 3 2 2 -
3 - - 2 - 3 2 2 -
4 - - 2 - 3 2 2 -
5 - - 2 - 3 2 2 -
Services MST 6 - - 2 - 3 2 2 -
8
Marketing (M)564 7 - - 2 - 2 3 3 -
8 - - 2 - 2 3 3 -
9 - - 1 - 1 2 2 -
10 - - 1 - 1 3 3 -
11 - - 1 - 3 3 3 -
12 - - 2 - 3 3 3 -

P a g e 151 | 621
 13 - - 2 - 3 2 2 -
14 - - 2 - 3 2 2 -
15 - - 2 - 3 2 2 -
Mode - - 2 - 3 2 2 -

1 3 - 2 - 3 - 3 -

2 3 - 2 - 3 - 3 -
3 3 - 2 - 3 - 3 -

Training and MST 4 3 - 2 - 3 - 3 -

9
Development (HR)561 5 3 - 2 - 3 - 3 -
6 2 - 1 - 3 - 3 -
7 2 - 1 - 1 - 1 -
8 3 - 2 - 2 - 2 -
9 3 - 2 - 3 - 3 -
Mode 3 - 2 - 3 - 3 -
S. Out PO PO PO PO PO PO PO PO
Course Code
No. comes 1 2 3 4 5 6 7 8

1 3 - 2 3 1 - 2 -

2 3 - 2 3 1 - 2 -
3 3 - 2 3 1 - 2 -

MST 4 3 - 2 3 1 - 2 -
10 Global HRM
(HR)562 5 3 - 2 3 2 - 2 -
6 2 - 1 1 2 - 2 -
7 2 - 1 1 1 - 2 -
8 1 - 2 3 1 - 1 -
9 3 - 2 3 1 - 1 -
Mode 3 - 2 3 1 - 2 -

1 3 3 2 3 2 2 1 1
Competency
MST
11 Mapping and 2 3 3 2 3 2 2 1 1
(HR)563
Assessment 3 3 3 2 1 2 1 1 1
4 3 3 2 1 2 1 1 3

P a g e 152 | 621
 5 3 3 2 3 1 3 1 1
6 2 2 2 2 3 2 2 1
7 2 1 3 3 3 2 1 2
8 3 3 2 3 2 2 1 1
9 3 3 2 3 2 1 3 2
Mode 3 3 2 3 2 2 1 1

1 3 3 2 3 3 2 3 1

MST 2 3 3 2 3 3 2 3 1
11 ERP 3 3 3 1 3 3 2 3 1
(IT)561
4 3 3 2 2 2 2 2 2
5 1 1 2 3 3 3 3 1
Mode 3 3 2 3 3 2 3 1

1 - - - 1 - 2 - -

2 - - - 1 - 2 - -

Bioprocess MST 3 - - - 1 - 2 - -
12 4 - - - 1 - 2 - -
Technology-II (BT)561
5 - - - 1 - 2 - -
6 - - - 2 - 1 - -
7 - - - 2 - 1 - -
Mode - - - 1 - 2 - -

1 3 1 2 - 2 1 2 2
Drug Delivery MST(P
13
System-II H)561 2 3 2 2 - 2 1 1 1
3 3 2 3 - 2 2 1 1
Mode 3 2 2 - 2 1 1 1
MBA Quadmester-VII
S. Outco PO PO PO PO PO PO PO
Course Code PO7
No. mes 1 2 3 4 5 6 8

1 - - - 3 - - 2 -
1 MST571
2 - - - 3 - - 2 -

P a g e 153 | 621
 3 - - - 3 - - 2 -
4 - - - 3 - - 2 -
International
5 - - - 2 - - 3 -
Business
6 - - - 2 - - 3 -
Environment
7 - - - 3 - - 2 -
8 - - - 3 - - 2 -
Mode - - - 3 - - 2 -
1 - 3 2 - 3 3 3 3
2 - 3 2 - 3 2 3 3
3 - 3 2 - 3 2 3 3
4 - 3 2 - 3 3 3 3
5 - 3 2 - 3 3 3 3
2 Research Project MST572
6 - 2 2 - 1 3 1 1
7 - 2 1 - 1 3 1 1
8 - 1 2 - 3 2 3 3
9 - 3 2 - 3 2 3 3
10 - 3 2 - 3 3 3 3
Mode - 3 2 - 3 3 3 3
S. Out PO PO PO PO PO PO PO PO
Course Code
No. comes 1 2 3 4 5 6 7 8
1 - - 3 - 3 3 3 3
2 - - 3 - 3 3 3 3
3 SPRINT-VII MST573 3 - - 3 - 3 3 3 3
4 - - 3 - 3 3 3 3
5 - - 3 - 3 3 3 3
Mode - - 3 - 3 3 3 3

1 3 2 - 3 - - - -

Mergers and MST 2 3 2 - 3 - - - -

4
Acquisitions (F)571 3 3 2 - 3 - - - -
4 2 2 - 3 - - - -
5 2 3 - 2 - - - -

P a g e 154 | 621
 6 3 3 - 3 - - - -
Mode 3 2 - 3 - - - -

1 3 3 - - - - 3 2

2 3 3 - - - - 3 2

MST 3 3 3 - - - - 3 2
5 Equity Research
(F)572 4 3 3 - - - - 3 2
5 3 3 - - - - 3 3
6 2 2 - - - - 2 3
7 2 2 - - - - 2 2

Mode 3 3 - - - - 3 2

1 3 3 3 2 - - 3 -
2 3 2 3 2 - - 3 -
3 3 2 3 2 - - 3 -
Brand MST 4 3 2 3 2 - - 3 -
6
Management (M)571 5 2 2 1 2 - - 3 -
6 2 2 3 3 - - 2 -
7 3 1 2 2 - - 3 -
8 3 2 3 2 - - 3 -

Mode 3 2 3 2 - - 3 -

S. Out PO PO PO PO PO PO PO PO
Course Code
No. comes 1 2 3 4 5 6 7 8

1 3 3 2 - 2 - 3 -

2 3 1 2 - 2 - 3 -
3 3 1 2 - 2 - 3 -
Customer
MST 4 3 3 2 - 2 - 3 -
7 Relationship
(M)572 5 3 3 2 - 2 - 3 -
Management
6 3 3 3 - 2 - 1 -
7 3 3 3 - 2 - 3 -
8 2 2 3 - 3 - 3 -
9 2 2 3 - 3 - 3 -

P a g e 155 | 621
 10 3 3 2 - 3 - 2 -
11 3 3 2 - 1 - 3 -
12 3 3 2 - 2 - 3 -

Mode 3 3 2 - 2 - 3 -

1 - - 2 2 2 - 2 2

Industrial 2 - - 2 2 1 - 3 2
MST
8 Relations & 3 - - 1 3 2 - 2 1
(HR)571
Labour Laws 4 - - 2 2 2 - 2 2
5 - - 1 3 1 - 3 2
6 - - 2 2 2 - 2 2

Mode - - 2 2 2 - 2 2

1 3 3 - - 2 - - -
2 3 3 - - 2 - - -
3 3 2 - - 2 - - -
4 3 3 - - 2 - - -
Compensation MST 5 2 2 - - 2 - - -
9
Management (HR)572 6 3 3 - - 3 - - -
7 1 1 - - 3 - - -
8 3 3 - - 1 - - -
9 3 3 - - 2 - - -
10 3 3 - - 2 - - -

Mode 3 3 - - 2 - - -

P a g e 156 | 621
Correlation between courses and program outcomes

Table no. – 3 – Course and PO Correlation table

Program Courses Course Code Quadmester L/M/H 1/2/3

Outcomes
Marketing Management-I MST 515 QUAD 1 High 3
Financial Accounting-I MST 512 QUAD 1 High 3
Organizational Behavior MST 514 QUAD 1 High 3
Microeconomics MST511 QUAD 1 High 3
Macroeconomics MST 521 QUAD 2 High 3
Cost Accounting MST 522 QUAD 2 High 3
Marketing Management-II MST 524 QUAD 2 High 3
Business Research Methods MST 525 QUAD 2 High 3
Financial Management-I MST 531 QUAD 3 High 3
Managerial Computing MST 532 QUAD 3 High 3
Human Resource MST 534 QUAD 3 High 3
Management-I
1) Apply
knowledge of Marketing Research-I MST 537 QUAD 3 High 3

management Financial Management-II MST 541 QUAD 4 High 3

theories and Human Resource MST 542 QUAD 4 High 3

practices to Management-II

solve Management of Investments MST 543 QUAD 4 High 3

business (AMFI)

problems Business Analytics MST 544 QUAD 4 High 3

Marketing Research-II MST 547 QUAD 4 High 3
Summer Internship MST(S)541 SUMMER High 3
INTERNSHIP
QUAD
Strategy MST 551 QUAD 5 High 3

Security Analysis & MST(F) 551 QUAD 5 High 3

Valuation
Retail Marketing MST(M) 552 QUAD 5 High 3
Sales Management MST(M) 553 QUAD 5 High 3
Organizational Development MST(HR) 552 QUAD 5 High 3
& Change Management

P a g e 157 | 621
 HR Planning and MST(HR) 553 QUAD 5 High 3
Recruitment
Financial Statement MST(F)553 QUAD 5 High 3
Analysis
Consumer Behaviour MST(M)551 QUAD 5 High 3
Advanced IT Tools MST(IT)551 QUAD 5 High 3
Drug Delivery System -I MST(PH) 551 QUAD 5 High 3
Portfolio & Wealth MST(F) 561 QUAD 6 High 3
Management
Financial Derivatives MST(F) 563 QUAD 6 High 3
Digital Marketing MST(M) 562 QUAD 6 High 3
Training and Development MST(HR) 561 QUAD 6 High 3
Global HRM MST(HR) 562 QUAD 6 High 3
Drug Delivery System -II MST(PH) 561 QUAD 6 High 3
Techniques for Financial MST(F)562 QUAD 6 High 3
Decisions
Integrated Marketing MST(M)561 QUAD 6 High 3
Communications
Competency Mapping and MST(HR)563 QUAD 6 High 3
Assessment
ERP MST(IT)561 QUAD 6 High 3
Mergers and Acquisitions MST(F) 571 QUAD 7 High 3
Equity Research MST(F) 572 QUAD 7 High 3
Brand Management MST(M) 571 QUAD 7 High 3
Customer Relationship MST(M) 572 QUAD 7 High 3
Management
Compensation Management MST(HR) 572 QUAD 7 High 3
Selection MST(HR)571 QUAD 7 High 3

2) Foster Microeconomics MST511 QUAD 1 High 3

Analytical Statistics for Management-I MST 513 QUAD 1 High 3
and critical Statistics for Management - MST 523 QUAD 2 High 3
thinking II

P a g e 158 | 621
abilities for Macroeconomics MST 521 QUAD 2 High 3
data-based Business Research Methods MST 525 QUAD 2 High 3
decision Financial Management-I MST 531 QUAD 3 High 3
making. Managerial Computing MST 532 QUAD 3 High 3
Legal Aspects of Business MST 533 QUAD 3 Low 1
Human Resource MST 534 QUAD 3 Low 1
Management-I
Marketing Research-I MST 537 QUAD 3 High 3
Financial Management-II MST 541 QUAD 4 High 3
Human Resource MST 542 QUAD 4 Medium 2
Management-II
Management of Investments MST 543 QUAD 4 High 3
(AMFI)
Business Analytics MST 544 QUAD 4 High 3
Marketing Research-II MST 547 QUAD 4 High 3
Summer Internship MST(S)541 SUMMER Medium 2
INTERNSHIP
QUAD
Strategy MST 551 QUAD 5 High 3

Security Analysis & MST(F) 551 QUAD 5 High 3

Valuation
Financial Statement MST(F)553 QUAD 5 High 3
Analysis
Consumer Behaviour MST(M)551 QUAD 5 High 3
Advanced IT Tools MST(IT)551 QUAD 5 High 3
Drug Delivery System -I MST(PH) 551 QUAD 5 Medium 2
Basics of Banking and MST 561 QUAD 6 Low 1
Insurance
Portfolio & Wealth MST(F) 561 QUAD 6 High 3
Management
Financial Derivatives MST(F) 563 QUAD 6 High 3
Drug Delivery System -II MST(PH) 561 QUAD 6 Medium 2
Techniques for Financial MST(F)562 QUAD 6 High 3
Decisions

P a g e 159 | 621
 Integrated Marketing MST(M)561 QUAD 6 High 3
Communications
Competency Mapping and MST(HR)563 QUAD 6 High 3
Assessment
ERP MST(IT)561 QUAD 6 High 3
Research Project MST 572 QUAD 7 High 3
Mergers and Acquisitions MST(F) 571 QUAD 7 Medium 2
Equity Research MST(F) 572 QUAD 7 High 3
Brand Management MST(M) 571 QUAD 7 Medium 2
Customer Relationship MST(M) 572 QUAD 7 High 3
Management
Compensation Management MST(HR) 572 QUAD 7 High 3
Selection MST(HR)571 QUAD 7 High 3
Organizational Behaviour MST 514 QUAD 1 High 3
Social Project-I MST 517 QUAD 1 High 3
SPRINT-I MST 518 QUAD 1 High 3
Business Research Methods MST 525 QUAD 2 Medium 2
Social Project-II MST 527 QUAD 2 High 3
SPRINT-II MST 528 QUAD 2 High 3
Legal Aspects of Business MST 533 QUAD 3 Medium 2
Human Resource MST 534 QUAD 3 Low 1
Management-I
3) Ability to
Social Project-III MST 535 QUAD 3 High 3
develop
SPRINT-III MST 536 QUAD 3 High 3
Value based
Marketing Research-I MST 537 QUAD 3 Medium 2
Leadership
Human Resource MST 542 QUAD 4 Medium 2
ability.
Management-II
Social Project-IV MST 545 QUAD 4 High 3
SPRINT-IV MST 546 QUAD 4 High 3
Marketing Research-II MST 547 QUAD 4 Medium 2
Strategy MST 551 QUAD 5 High 3
SPRINT-V MST 552 QUAD 5 High 3
Financial Statement MST(F)553 QUAD 5 Medium 2
Analysis
Consumer Behaviour MST(M)551 QUAD 5 High 3

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 Advanced IT Tools MST(IT)551 QUAD 5 High 3
Drug Delivery System -I MST(PH) 551 QUAD 5 Medium 2
SPRINT-VI MST 562 QUAD 6 High 3
Services Marketing MST(M) 564 QUAD 6 Medium 2
Training and Development MST(HR) 561 QUAD 6 Medium 2
Global HRM MST(HR) 562 QUAD 6 Medium 2
Drug Delivery System -II MST(PH) 561 QUAD 6 Medium 2
Techniques for Financial MST(F)562 QUAD 6 High 3
Decisions
Integrated Marketing MST(M)561 QUAD 6 High 3
Communications
Competency Mapping and MST(HR)563 QUAD 6 Medium 2
Assessment
ERP MST(IT)561 QUAD 6 Medium 2
Research Project MST 572 QUAD 7 Medium 2
SPRINT-VII MST 573 QUAD 7 High 3
Brand Management MST(M) 571 QUAD 7 High 3
Customer Relationship MST(M) 572 QUAD 7 Medium 2
Management
Industrial Relations & MST(HR) 571 QUAD 7 Medium 2
Labour Laws
Selection MST(HR)571 QUAD 7 High 3
Organizational Behaviour MST 514 QUAD 1 High 3
4) Ability to Microeconomics MST511 QUAD 1 High 3
understand, Financial Accounting-I MST 512 QUAD 1 Medium 2
analyze and Macroeconomics MST 521 QUAD 2 High 3
communicate Cost Accounting MST 522 QUAD 2 Medium 2
global, Business Research Methods MST 525 QUAD 2 High 3
economic, Financial Management-I MST 531 QUAD 3 Medium 2
legal, and Managerial Computing MST 532 QUAD 3 Low 1
ethical Legal Aspects of Business MST 533 QUAD 3 High 3
aspects of Human Resource MST 534 QUAD 3 Low 1
business Management-I
Financial Management-II MST 541 QUAD 4 Medium 2

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Human Resource MST 542 QUAD 4 Medium 2
Management-II
Management of Investments MST 543 QUAD 4 Medium 2
(AMFI)
Summer Internship MST(S)541 SUMMER High 3
INTERNSHIP
QUAD
Strategy MST 551 QUAD 5 High 3
Security Analysis & MST(F) 551 QUAD 5 High 3
Valuation
Capital Markets & MST(F) 552 QUAD 5 Medium 2
Institutions
HR Planning and MST(HR) 553 QUAD 5 Medium 2
Recruitment
Bioprocess Technology-I MST(BT) 551 QUAD 5 Low 1
Financial Statement MST(F)553 QUAD 5 High 3
Analysis
Consumer Behaviour MST(M)551 QUAD 5 Medium 2
Advanced IT Tools MST(IT)551 QUAD 5 Medium 2
Portfolio & Wealth MST(F) 561 QUAD 6 High 3
Management
Financial Derivatives MST(F) 563 QUAD 6 Medium 2
Global HRM MST(HR) 562 QUAD 6 High 3
Bioprocess Technology-II MST(BT) 561 QUAD 6 Low 1
Techniques for Financial MST(F)562 QUAD 6 High 3
Decisions
Integrated Marketing MST(M)561 QUAD 6 Medium 2
Communications
Competency Mapping and MST(HR)563 QUAD 6 High 3
Assessment
ERP MST(IT)561 QUAD 6 High 3
International Business MST 571 QUAD 7 High 3
Environment
Mergers and Acquisitions MST(F) 571 QUAD 7 High 3
Brand Management MST(M) 571 QUAD 7 Medium 2

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 Industrial Relations & MST(HR) 571 QUAD 7 Medium 2
Labour Laws
Selection MST(HR)571 QUAD 7 Medium 2
Social Project-I MST 517 QUAD 1 High 3
SPRINT-I MST 518 QUAD 1 High 3
Writing Seminar-I MST 516 QUAD 1 High 3
Marketing Management-1 MST 515 QUAD 1 Medium 2
Marketing Management-II MST 524 QUAD 2 Medium 2
Business Research Methods MST 525 QUAD 2 Low 1
Social Project-II MST 527 QUAD 2 High 3
SPRINT-II MST 528 QUAD 2 High 3
SPRINT-II MST 528 QUAD 2 High 3
Financial Management-I MST 531 QUAD 3 Low 1
5) Ability to
Writing Seminar-II MST 538 QUAD 3 High 3
lead
Social Project-III MST 535 QUAD 3 High 3
themselves
Financial Management-II MST 541 QUAD 4 Low 1
and others in
Management of Investments MST 543 QUAD 4 Low 1
the
(AMFI)
achievement
Social Project-IV MST 545 QUAD 4 High 3
of
SPRINT-IV MST 546 QUAD 4 High 3
organization
Summer Internship MST(S)541 SUMMER High 3
al goals,
INTERNSHIP
contributing
QUAD
effectively to
Strategy MST 551 QUAD 5 High 3
a team
SPRINT-V MST 552 QUAD 5 High 3
environment
Capital Markets & MST(F) 552 QUAD 5 Low 1
Institutions
Organizational Development MST(HR) 552 QUAD 5 Low 1
& Change Management
HR Planning and MST(HR) 553 QUAD 5 Medium 2
Recruitment
Financial Statement MST(F)553 QUAD 5 High 3
Analysis
Consumer Behaviour MST(M)551 QUAD 5 High 3
Advanced IT Tools MST(IT)551 QUAD 5 High 3

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 Drug Delivery System -I MST(PH) 551 QUAD 5 Medium 2
SPRINT-VI MST 562 QUAD 6 High 3
Digital Marketing MST(M) 562 QUAD 6 High 3
Services Marketing MST(M) 564 QUAD 6 High 3
Training and Development MST(HR) 561 QUAD 6 High 3
Global HRM MST(HR) 562 QUAD 6 Low 1
Drug Delivery System -II MST(PH) 561 QUAD 6 Medium 2
Techniques for Financial MST(F)562 QUAD 6 Medium 2
Decisions
Integrated Marketing MST(M)561 QUAD 6 High 3
Communications
Competency Mapping and MST(HR)563 QUAD 6 Medium 2
Assessment
ERP MST(IT)561 QUAD 6 High 3
Research Project MST 572 QUAD 7 High 3
SPRINT-VII MST 573 QUAD 7 High 3
Customer Relationship MST(M) 572 QUAD 7 Medium 2
Management
Industrial Relations & MST(HR) 571 QUAD 7 Medium 2
Labour Laws
Compensation Management MST(HR) 572 QUAD 7 Medium 2
Selection MST(HR)571 QUAD 7 Medium 2
Writing Seminar-I MST 516 QUAD 1 Medium 2
6) Social Project-I MST 517 QUAD 1 High 3
Knowledge, SPRINT-I MST 518 QUAD 1 High 3
ability & Marketing Management-1 MST 515 QUAD 1 Medium 2
attitude to Business Research Methods MST 525 QUAD 2 High 3
become Social Project-II MST 527 QUAD 2 High 3
successful SPRINT-II MST 528 QUAD 2 High 3
entrepreneur Financial Management-I MST 531 QUAD 3 Medium 2
s and ability Managerial Computing MST 532 QUAD 3 Medium 2
to innovate Human Resource MST 534 QUAD 3 Medium 2
& think out Management-I
of the box Marketing Research-I MST 537 QUAD 3 High 3
Social Project-III MST 535 QUAD 3 High 3

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SPRINT-III MST 536 QUAD 3 High 3
Human Resource MST 542 QUAD 4 Medium 2
Management-II
Management of Investments MST 543 QUAD 4 High 3
(AMFI)
Social Project-IV MST 545 QUAD 4 High 3
SPRINT-IV MST 546 QUAD 4 High 3
Summer Internship MST(S)541 SUMMER High 3
INTERNSHIP
QUAD
Strategy MST 551 QUAD 5 High 3
SPRINT-V MST 552 QUAD 5 High 3
Security Analysis & MST(F) 551 QUAD 5 Medium 2
Valuation
Retail Marketing MST(M) 552 QUAD 5 Low 1
Sales Management MST(M) 553 QUAD 5 High 3
Bioprocess Technology-I MST(BT) 551 QUAD 5 Medium 2
Financial Statement MST(F)553 QUAD 5 Medium 2
Analysis
Consumer Behaviour MST(M)551 QUAD 5 High 3
Advanced IT Tools MST(IT)551 QUAD 5 Medium 2
Drug Delivery System -I MST(PH) 551 QUAD 5 Low 1
Basics of Banking and MST 561 QUAD 6 Low 1
Insurance
SPRINT-VI MST 562 QUAD 6 High 3
Portfolio & Wealth MST(F) 561 QUAD 6 Medium 2
Management
Financial Derivatives MST(F) 563 QUAD 6 Medium 2
Digital Marketing MST(M) 562 QUAD 6 High 3
Services Marketing MST(M) 564 QUAD 6 Medium 2
Bioprocess Technology-II MST(BT) 561 QUAD 6 Medium 2
Drug Delivery System -II MST(PH) 561 QUAD 6 Low 1
Techniques for Financial MST(F)562 QUAD 6 High 3
Decisions

P a g e 165 | 621
 Integrated Marketing MST(M)561 QUAD 6 High 3
Communications
Competency Mapping and MST(HR)563 QUAD 6 Medium 2
Assessment
ERP MST(IT)561 QUAD 6 Medium 2
Research Project MST 572 QUAD 7 High 3
SPRINT-VII MST 573 QUAD 7 High 3
Equity Research MST(F) 572 QUAD 7 High 3
Selection MST(HR)571 QUAD 7 Medium 2
Writing Seminar-I MST 516 QUAD 1 High 3
Social Project-I MST 517 QUAD 1 High 3
SPRINT-I MST 518 QUAD 1 High 3
Marketing Management-I MST 515 QUAD 1 Medium 2
Marketing Management-II MST 524 QUAD 2 High 3
Business Research Methods MST 525 QUAD 2 High 3
Social Project-II MST 527 QUAD 2 High 3
SPRINT-II MST 528 QUAD 2 High 3
Legal Aspects of Business MST 533 QUAD 3 Medium 2
Human Resource MST 534 QUAD 3 Medium 2
Management-I
7) Ability to
Marketing Research-I MST 537 QUAD 3 High 3
effectively
Writing Seminar-II MST 538 QUAD 3 High 3
present and
Social Project-III MST 535 QUAD 3 High 3
communicate
SPRINT-III MST 536 QUAD 3 High 3
Human Resource MST 542 QUAD 4 High 3
Management-II
Social Project-IV MST 545 QUAD 4 High 3
SPRINT-IV MST 546 QUAD 4 High 3
Summer Internship MST(S)541 SUMMER High 3
INTERNSHIP
QUAD
Strategy MST 551 QUAD 5 High 3
SPRINT-V MST 552 QUAD 5 High 3
Sales Management MST(M) 553 QUAD 5 High 3

P a g e 166 | 621
Organizational Development MST(HR) 552 QUAD 5 Medium 2
& Change Management
HR Planning and MST(HR) 553 QUAD 5 Medium 2
Recruitment
Financial Statement MST(F)553 QUAD 5 Medium 2
Analysis
Consumer Behaviour MST(M)551 QUAD 5 Medium 2
Advanced IT Tools MST(IT)551 QUAD 5 High 3
Drug Delivery System -I MST(PH) 551 QUAD 5 Low 1
SPRINT-VI MST 562 QUAD 6 High 3
Digital Marketing MST(M) 562 QUAD 6 High 3
Services Marketing MST(M) 564 QUAD 6 Medium 2
Training and Development MST(HR) 561 QUAD 6 High 3
Global HRM MST(HR) 562 QUAD 6 Medium 2
Drug Delivery System -II MST(PH) 561 QUAD 6 Low 1
Techniques for Financial MST(F)562 QUAD 6 Medium 2
Decisions
Integrated Marketing MST(M)561 QUAD 6 High 3
Communications
Competency Mapping and MST(HR)563 QUAD 6 Low 1
Assessment
ERP MST(IT)561 QUAD 6 High 3
International Business MST 571 QUAD 7 Medium 2
Environment
Research Project MST 572 QUAD 7 High 3
SPRINT-VII MST 573 QUAD 7 High 3
Equity Research MST(F) 572 QUAD 7 Medium 2
Brand Management MST(M) 571 QUAD 7 High 3
Customer Relationship MST(M) 572 QUAD 7 High 3
Management
Industrial Relations & MST(HR) 571 QUAD 7 Medium 2
Labour Laws
Selection MST(HR)571 QUAD 7 Medium 2
Organizational Behaviour MST 514 QUAD 1 High 3
Social Project-I MST 517 QUAD 1 High 3

P a g e 167 | 621
8) Ability to SPRINT-I MST 518 QUAD 1 High 3
be content Social Project-II MST 527 QUAD 2 High 3
and happy SPRINT-II MST 528 QUAD 2 High 3
Human Resource MST 534 QUAD 3 Medium 2
Management-I
Social Project-III MST 535 QUAD 3 High 3
SPRINT-III MST 536 QUAD 3 High 3
Human Resource MST 542 QUAD 4 Medium 2
Management-II
Social Project-IV MST 545 QUAD 4 High 3
SPRINT-IV MST 546 QUAD 4 High 3
Summer Internship MST(S)541 SUMMER High 3
INTERNSHIP
QUAD
Strategy MST 551 QUAD 5 High 3
SPRINT-V MST 552 QUAD 5 High 3
Consumer Behaviour MST(M)551 QUAD 5 Medium 2
Advanced IT Tools MST(IT)551 QUAD 5 Medium 2
Drug Delivery System -I MST(PH) 551 QUAD 5 Low 1
SPRINT-VI MST 562 QUAD 6 High 3
Drug Delivery System -II MST(PH) 561 QUAD 6 Low 1
Integrated Marketing MST(M)561 QUAD 6 Low 1
Communications
Competency Mapping and MST(HR)563 QUAD 6 Low 1
Assessment
ERP MST(IT)561 QUAD 6 Low 1
Research Project MST 572 QUAD 7 High 3
SPRINT-VII MST 573 QUAD 7 High 3
Industrial Relations & MST(HR) 571 QUAD 7 Medium 2
Labour Laws
Selection MST(HR)571 QUAD 7 Medium 2

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Technique used for Computation of Program Outcome
School of Business Management & Liberal Arts at Shoolini University follows a 10- point scale
grading system for evaluation of its students. Letter Grade, its interpretation and its point
comparison is given below:

Letter Grade Interpretation Grade Point(10 Max)

O Outstanding 10
A+ Excellent 9
A Very Good 8
B+ Good 7
B Above Average 6
C Average 5
P Pass 4
F Fail 0
Ab Absent 0
S Satisfactory Used for non-gradial course
Un Unsatisfactory Used for non-gradial course

Computation of Program Outcomes (POs):

We do not get any of our assessment exercises done from any external sources. All of our
assessment instruments like Mid- Term Sessionals, Assignments, Quizzes and other University
assessment tools are internally designed, administered and evaluated. With respect to the
computation of Course Outcome, we have considered letter grade(B) which is equivalent to
‘Average’ as our target attainment level for the performance of students.

PO attainment level will be based on attainment levels of direct assessment and indirect
assessment.
a. Direct Attainment of PO
In order to compute Program outcome, we have first calculated the Direct Attainment(DA) level
driven from the course. This DA is given the weightage of 80%. In order to have a bearing of
students’ performance on a particular Program Outcome, we have taken the percentage of
students who got a Grade B and beyond in course already mapped to the above program outcome.
This percentage is then multiplied by the High(H), Medium(M) and Low(L) correlation of the
course with respect to a particular Program Outcome(PO). Finally, it is multiplied by 80% to get
DA.

P a g e 169 | 621
For Example:
If a Course, C202 has 90% of students at Grade B and beyond and if the correlation between
C202 and a Program Outcome, say PO1 is High(H) with number equivalent of 3, then with 80%
weightage given to Direct Attainment, the,

Direct Attainment level for a Program Outcome mapped with C202 = 0.8*3*0.90 = 2.16.

b. Indirect Attainment of PO
Indirect attainment level of PO is determined based on the student exit surveys,
employer surveys, co-curricular activities, extracurricular activities etc.

In order to compute Indirect Attainment(IDA) level driven by student activities like student
surveys, student feedback, co-curricular activities etc, we took an attainment level of 50%
beyond for satisfaction level. In order to have a bearing of students’ performance on a particular
Program Outcome, we have taken the percentage of students who got a percentage of 50% and
beyond in a course already mapped to the above program outcome. This IDA is given the
weightage of 20%. This percentage is then multiplied by the High(H), Medium(M) and Low(L)
correlation of the course with respect to a particular Program Outcome (PO). Finally, it is
multiplied by 20% to get IDA.

For Example:
If a Course, C202 has 95% of students satisfied with a satisfaction level of 50% and beyond and
if the correlation between C202 and a Program Outcome, say PO1 is High(H) with number
equivalent of 3, then with 20% weightage given to Indirect Attainment, the,

Indirect Attainment level for a Program Outcome mapped with C202 = 0.2*3*0.95 = 0.57

PO Attainment level for the given course is now 80% of direct assessment + 20% of
indirect assessment i.e. 2.16 + 0.57 = 2.73.

The overall PO Attainment level will be the Arithmetic Mean of all PO attainment
levels across all courses mapped with a given PO.

P a g e 170 | 621
 PO Attainment Level
PO1 PO2
Courses Code 80% DA Ach 20% Total 80 DA Ach 20% Tota
Lev IDA % Lev IDA l
% %
Microeconomics MST511 3 2.30 98 0.59 2.89 3 2.06 98 0.59 2.65
Financial Accounting MST512 3 1.78 95 0.57 2.35 - - - - -
Statistics for MST513 - - - - - 3 1.95 98 0.59 2.54
Management-I
Organizational MST514 3 2.11 95 0.6 2.7 - - - - -
Behaviour
Marketing MST515 3 1.80 99 0.6 2.4 - - - - -
Management-I
Social Project-I MST517 - - - - - - - - - -
SPRINT-I MST518 - - - - - - - - - -
Writing Seminar-I MST516 - - - - - - - - - -
Macroeconomics MST521 3 1.85 98 0.59 2.44 3 1.65 98 0.59 2.24
Cost Accounting MST522 3 1.70 95 0.57 2.27 - - - - -
Statistics for MST523 - - - - - 3 1.78 96 0.58 2.36
Management-II
Marketing MST524 3 2.11 99 0.59 2.71 - - - - -
Management-II
Business Research MST525 3 1.06 98 0.59 1.64 3 0.94 98 0.59 1.53
Methods
Social Project-II MST527 - - - - - - - - - -
SPRINT-II MST528 - - - - - - - - - -
Financial MST531 3 1.46 98 0.59 2.05 3 1.31 98 0.59 1.90
Management-I
Managerial Computing MST532 3 1.54 97 0.58 2.12 3 1.37 97 0.58 1.95
Legal Aspects of MST533 - - - - - 1 1.91 96 0.19 2.10
Business
Human Resource MST534 3 2.06 99 0.59 2.66 1 1.84 95 0.19 2.03
Management-I
Social Project-III MST535 - - - - - - - - - -
SPRINT-III MST536 - - - - - - - - - -
Marketing Research-I MST537 3 1.99 95 0.57 2.56 3 1.78 95 0.57 2.35
Writing Seminar-II MST538 - - - - - - - - - -
Financial MST541 3 1.51 98 0.59 2.10 3 1.35 99 0.59 1.94
Management-II
Human Resource MST542 3 2.26 99 0.59 2.85 2 2.02 99 0.40 2.41
Management-II
Management of MST543 3 1.75 95 0.57 2.32 3 1.57 96 0.58 2.14
Investment(AMFI)
Business Analytics MST544 3 1.97 97 0.58 2.55 3 1.76 96 0.58 2.33
Social Project-IV MST545 - - - - - - - - - -
SPRINT-IV MST546 - - - - - - - - - -
Marketing Research-II MST547 3 1.80 94 0.56 2.36 3 1.60 97 0.58 2.19
8
Summer Internship MST(S)541 3 1.82 96 0.58 2.40 2 1.63 96 0.38 2.01
Strategy MST551 3 2.04 98 0.59 2.63 3 1.82 98 0.59 2.41

P a g e 171 | 621
Courses Code 80% DA Ach 20% Total 80 DA Ach 20% Tota
Lev IDA % Lev IDA l
% %
SPRINT-V MST552 - - - - - - - - - -
Security Analysis & MST(F)551 3 1.51 98 0.59 2.10 3 1.35 98 0.59 1.94
Valuation
Capital Markets & MST(F)552 - - - - - - - - - -
Institutions
Retail Marketing MST(M)552 3 1.97 94 0.56 2.53 - - - - -
Sales Management MST(M)553 3 1.78 94 0.56 2.34 - - - - -
Organizational MST(HR)552 3 2.09 95 0.57 2.66 - - - - -
Development &
Change Management
HR Planning and MST(HR)553 3 2.23 97 0.58 2.81 - - - - -
Recruitment
Bioprocess Technology MST(BT)551 - - - - - - - - - -
-I
Basics of Banking and MST561 - - - - - 1 1.78 97 0.19 1.97
Insurance
SPRINT-VI MST562 - - - - - - - - - -
Portfolio & Wealth MST(F)561 3 1.25 95 0.57 1.82 3 1.11 95 0.57 1.68
Management
Financial Derivatives MST(F)563 3 1.92 98 0.59 2.51 3 1.72 99 0.59 2.31
Digital Marketing MST(M)562 3 2.38 95 0.57 2.95 - - - - -
Services Marketing MST(M)564 - - - - - - - - - -
Training and MST(HR)561 3 2.28 95 0.57 2.85 - - - - -
Development
Global HRM MST(HR)562 3 2.16 94 0.56 2.72 - - - - -
Bioprocess Technology MST(BT)561 - - - - - - - - - -
- II
International Business MST571 - - - - - - - - - -
Environment
Research Project MST572 - - - - - 3 1.99 99 0.59 2.59
SPRINT-VII MST573 - - - - - - - - - -
Mergers and MST(F)571 3 1.80 95 0.57 2.37 2 1.60 97 0.39 2.00
Acquisitions 8
Equity Research MST(F)572 3 2.02 95 0.57 2.59 3 1.80 98 0.59 2.39
Brand Management MST(M)571 3 2.26 93 0.56 2.81 2 2.02 95 0.38 2.40
Customer Relationship MST(M)572 3 2.21 95 0.57 2.78 3 1.97 98 0.59 2.56
Management
Industrial Relations & MST(HR)571 - - - - - - - - - -
Labour Laws
Compensation MST(HR)572 3 1.94 94 0.56 2.51 3 1.74 93 0.56 2.29
Management
Financial Statement MST(F)553 3 1.70 96 0.58 2.28 3 1.52 96 0.58 2.10
Analysis
Consumer Behaviour MST(M)551 3 2.26 99 0.59 2.85 3 2.02 99 0.59 2.61
Advanced IT Tools MST(IT)551 3 1.56 98 0.59 2.15 3 1.39 98 0.59 1.98
Drug Delivery System MST(PH) 551 3 2.40 95 0.57 2.97 2 2.14 96 0.38 2.53
-I 4
Drug Delivery System MST(PH) 561 3 2.40 95 0.57 2.97 2 2.14 95 0.38 2.52
-II 4

P a g e 172 | 621
Courses Code 80% DA Ach 20% Total 80 DA Ach 20% Tota
Lev IDA % Lev IDA l
% %
Techniques for MST(F)562 3 1.87 97 0.58 2.45 3 1.67 95 0.57 2.24
Financial Decisions
Integrated Marketing MST(M)561 3 2.35 95 0.57 2.92 3 2.10 99 0.59 2.70
Communications
Competency Mapping MST(HR)563 3 1.94 95 0.57 2.51 3 1.74 95 0.57 2.31
and Assessment
ERP MST(IT)561 3 1.87 98 0.59 2.46 3 1.67 98 0.59 2.26
Selection MST(HR)571 3 2.21 96 0.58 2.78 3 1.97 95 0.57 2.54

Average 3 1.94 0.58 2.52 2.6 1.72 0.52 2.24

8

PO3 PO4
Courses Code 80% DA Ach 20% Total 80% DA Ach 20% Total
Lev% IDA Lev% IDA
Microeconomics MST511 - - - - - 3 1.80 97 0.58 2.38
Financial Accounting MST512 - - - - - 2 1.39 98 0.39 1.78
Statistics for MST513 - - - - - - - - -
Management-I
Organizational MST514 3 1.76 98 0.59 2.35 3 1.65 98 0.59 2.24
Behaviour
Marketing MST515 - - - - - - - - -
Management-I
Social Project-I MST517 3 1.46 99 0.59 2.05 - - - -
Courses Code 80% DA Ach 20% Total 80% DA Ach 20% Total
Lev% IDA Lev% IDA
SPRINT-I MST518 3 1.30 99 0.59 1.89 - - - -
Writing Seminar-I MST516 - - - - - - - - -
Macroeconomics MST521 - - - - - 3 1.44 95 0.57 2.01
Cost Accounting MST522 - - - - - 2 1.33 98 0.39 1.72
Statistics for MST523 - - - - - - - - -
Management-II
Marketing MST524 - - - - - - - - -
Management-II
Business Research MST525 2 0.88 98 0.39 1.27 3 0.82 95 0.57 1.39
Methods
Social Project-II MST527 3 1.68 99 0.59 2.27 - - - -
SPRINT-II MST528 3 1.94 99 0.59 2.53 - - - -
Financial MST531 - - - - - 2 1.14 98 0.39 1.54
Management-I

P a g e 173 | 621
Courses Code 80% DA Ach 20% Total 80% DA Ach 20% Total
Lev% IDA Lev% IDA
Managerial MST532 - - - - - 1 1.20 97 0.19 1.39
Computing
Legal Aspects of MST533 2 1.78 95 0.38 2.16 3 1.67 96 0.58 2.24
Business
Human Resource MST534 1 1.72 95 0.19 1.91 1 1.61 98 0.20 1.81
Management-I
Social Project-III MST535 3 1.98 99 0.59 2.57 - - - -
SPRINT-III MST536 3 1.94 99 0.59 2.53 - - - -
Marketing Research-I MST537 2 1.66 95 0.38 2.04 - - - -
Writing Seminar-II MST538 - - - - - - - - -
Financial MST541 - - - - - 2 1.18 98 0.39 1.57
Management-II
Human Resource MST542 2 1.88 95 0.38 2.26 2 1.76 96 0.38 2.15
Management-II
Management of MST543 - - - - - 2 1.37 95 0.38 1.75
Investment(AMFI)
Business Analytics MST544 - - - - - - - - -
Social Project-IV MST545 3 1.48 99 0.59 2.07 - - - -
SPRINT-IV MST546 3 1.86 99 0.59 2.45 - - - -
Marketing Research-II MST547 2 1.50 97 0.39 1.89 - - - -
Summer Internship MST(S)541 - - - - - 3 1.42 96 0.58 2.00
Strategy MST551 3 1.70 98 0.59 2.29 3 1.59 98 0.59 2.18
SPRINT-V MST552 3 1.28 99 0.59 1.87 - - - -
Security Analysis & MST(F)551 - - - - - 3 1.18 98 0.59 1.77
Valuation
Capital Markets & MST(F)552 - - - - - 2 1.42 97 0.39 1.81
Institutions
Retail Marketing MST(M)552 - - - - - - - - -
Sales Management MST(M)553 - - - - - - - - -
Organizational MST(HR)552 - - - - - - - - -
Development &
Change Management
HR Planning and MST(HR)553 - - - - - 2 1.76 97 0.39 2.15
Recruitment
Bioprocess MST(BT)551 - - - - - 1 1.87 99 0.20 2.07
Technology - I

P a g e 174 | 621
Courses Code 80% DA Ach 20% Total 80% DA Ach 20% Total
Lev% IDA Lev% IDA
Basics of Banking and MST561 - - - - - - - - -
Insurance
SPRINT-VI MST562 3 1.82 98 0.59 2.41 - - - -
Portfolio & Wealth MST(F)561 - - - - - 3 0.97 95 0.57 1.54
Management
Financial Derivatives MST(F)563 - - - - - 2 1.50 96 0.38 1.88
Digital Marketing MST(M)562 - - - - - - - - -
Services Marketing MST(M)564 2 1.76 96 0.38 2.14 - - - -
Training and MST(HR)561 2 1.90 98 0.39 2.29 - - - -
Development
Global HRM MST(HR)562 2 1.80 97 0.39 2.19 3 1.69 94 0.56 2.25
Bioprocess MST(BT)561 - - - - - 1 1.87 99 0.20 2.07
Technology - II
International Business MST571 - - - - - 3 1.86 98 0.59 2.44
Environment
Research Project MST572 2 1.86 99 0.40 2.26 - - - -
SPRINT-VII MST573 3 1.50 99 0.59 2.09 - - - -
Mergers and MST(F)571 - - - - - 3 1.41 95 0.57 1.98
Acquisitions
Equity Research MST(F)572 - - - - - - - - -
Brand Management MST(M)571 3 1.88 97 0.58 2.46 2 1.76 97 0.39 2.15
Customer Relationship MST(M)572 2 1.84 95 0.38 2.22 - - - -
Management

Industrial Relations & MST(HR)571 2 1.56 96 0.38 1.94 2 1.46 98 0.39 1.85
Labour Laws
Compensation MST(HR)572 - - - - - - - - -
Management
Financial Statement MST(F)553 2 1.42 95 0.38 1.80 3 1.33 97 0.58 1.91
Analysis
Consumer Behaviour MST(M)551 3 1.88 99 0.59 2.47 2 1.76 98 0.39 2.15
Advanced IT Tools MST(IT)551 3 1.30 96 0.58 1.88 2 1.22 96 0.38 1.60

Drug Delivery System MST(PH) 2 2 95 0.38 2.38 - - - -

-I 551

Drug Delivery System MST(PH) 2 2 95 0.38 2.38 - - - -

-II 561

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Courses Code 80% DA Ach 20% Total 80% DA Ach 20% Total
Lev% IDA Lev% IDA
Techniques for MST(F)562 3 1.56 97 0.58 2.14 3 1.46 98 0.59 2.05
Financial Decisions
Integrated Marketing MST(M)561 3 1.96 98 0.59 2.55 2 1.84 96 0.38 2.22
Communications
Competency Mapping MST(HR)563 2 1.62 95 0.38 2.00 3 1.52 96 0.58 2.09
and Assessment
ERP MST(IT)561 2 1.56 95 0.38 1.94 3 1.46 97 0.58 2.04
Selection MST(HR)571 3 1.84 96 0.58 2.42 2 1.72 98 0.39 2.12

Average 2.5 1.69 0.49 2.18 2.343 1.50 0.45 1.95

PO5 PO6
Ach 20% Ach 20%
Courses Code 80% DA Total 80% DA Total
Lev% IDA Lev% IDA
Microeconomics MST511 - - - - - - - - - -
Financial Accounting MST512 - - - - - - - - - -
Statistics for
MST513 - - - - - - - - - -
Management-I
Organizational
MST514 - - - - - - - - - -
Behaviour
Marketing
MST515 2 1.43 98 0.39 1.83 2 1.46 99 0.40 1.85
Management-I
Social Project-I MST517 3 1.40 99 0.59 1.99 3 1.42 98 0.59 2.01
SPRINT-I MST518 3 1.24 99 0.59 1.84 3 1.26 95 0.57 1.83
Writing Seminar-I MST516 3 1.20 99 0.59 1.80 2 1.22 97 0.39 1.61
Macroeconomics MST521 - - - - - - - - - -
Cost Accounting MST522 - - - - - - - - - -
Statistics for
MST523 - - - - - - - - - -
Management-II
Marketing
MST524 2 1.68 98 0.39 2.07 - - - - -
Management-II
Business Research
MST525 2 0.84 95 0.38 1.22 3 0.86 99 0.59 1.45
Methods
Social Project-II MST527 3 1.61 99 0.59 2.20 3 1.63 98 0.59 2.22
SPRINT-II MST528 3 1.85 99 0.59 2.45 3 1.89 98 0.59 2.47
Financial
MST531 1 1.17 98 0.20 1.36 2 1.19 98 0.39 1.58
Management-I

P a g e 176 | 621
Courses Code 80% DA Ach 20% Total 80% DA Ach 20% Total
Lev% IDA Lev% IDA
Managerial
MST532 - - - - - 2 1.24 97 0.39 1.63
Computing
Legal Aspects of
MST533 - - - - - - - - - -
Business
Human Resource
MST534 - - - - - 2 1.67 95 0.38 2.05
Management-I
Social Project-III MST535 3 1.89 99 0.59 2.49 3 1.92 98 0.59 2.51
SPRINT-III MST536 - - - - - 3 1.89 98 0.59 2.47
Marketing Research-I MST537 - - - - - - - - - -
Writing Seminar-II MST538 3 1.84 99 0.59 2.43 - - - - -
Financial
MST541 1 1.20 98 0.20 1.40 - - - - -
Management-II
Human Resource
MST542 - - - - - 2 1.83 98 0.39 2.22
Management-II
Management of
MST543 1 1.40 95 0.19 1.59 3 1.42 97 0.58 2.00
Investment(AMFI)
Business Analytics MST544 - - - - - - - - - -
Social Project-IV MST545 3 1.41 99 0.59 2.01 3 1.44 98 0.59 2.03
SPRINT-IV MST546 3 1.78 99 0.59 2.37 3 1.81 98 0.59 2.40
Marketing Research-II MST547 - - - - - - - - - -
Summer Internship MST(S)541 3 1.45 96 0.58 2.03 3 1.48 96 0.58 2.05
Strategy MST551 3 1.63 98 0.59 2.21 3 1.65 98 0.59 2.24
SPRINT-V MST552 3 1.22 99 0.59 1.82 3 1.24 98 0.59 1.83
Security Analysis &
MST(F)551 - - - - - 2 1.22 99 0.40 1.62
Valuation
Capital Markets &
MST(F)552 1 1.45 95 0.19 1.64 - - - - -
Institutions
Retail Marketing MST(M)552 - - - - - 1 1.59 96 0.19 1.79
Sales Management MST(M)553 - - - - - 3 1.44 98 0.59 2.03
Organizational
Development & MST(HR)552 1 1.66 96 0.19 1.86 - - - - -
Change Management
HR Planning and
MST(HR)553 2 1.78 97 0.39 2.17 - - - - -
Recruitment

Bioprocess
MST(BT)551 - - - - - 2 1.94 95 0.38 2.32
Technology - I

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Courses Code 80% DA Ach 20% Total 80% DA Ach 20% Total
Lev% IDA Lev% IDA
Basics of Banking and
MST561 - - - - - 1 1.61 96 0.19 1.81
Insurance
SPRINT-VI MST562 3 1.74 95 0.57 2.31 3 1.77 95 0.57 2.34
Portfolio & Wealth
MST(F)561 - - - - - 2 1.01 95 0.38 1.39
Management
Financial Derivatives MST(F)563 2 1.53 95 0.38 1.91 - - - - -
Digital Marketing MST(M)562 - - - - - 3 1.92 95 0.57 2.49
Services Marketing MST(M)564 3 1.68 98 0.59 2.27 2 1.71 96 0.38 2.09
Training and MST(HR)
3 1.82 98 0.59 2.40 - - - - -
Development 561
Global HRM MST(HR)562 1 1.72 94 0.19 1.91 - - - - -
Bioprocess
MST(BT)561 - - - - - 2 1.94 95 0.38 2.32
Technology - II
International Business
MST571 - - - - - - - - - -
Environment
Research Project MST572 3 1.78 99 0.59 2.37 3 1.81 98 0.59 2.40
SPRINT-VII MST573 3 1.43 99 0.59 2.03 3 1.46 98 0.59 2.05
Mergers and
MST(F)571 - - - - - - - - - -
Acquisitions
Equity Research MST(F)572 - - - - - 3 1.63 95 0.57 2.20
Brand Management MST(M)571 - - - - - - - - - -
Customer Relationship
MST(M)572 2 1.76 97 0.39 2.15 - - - - -
Management

Industrial Relations &

MST(HR)571 2 1.49 95 0.38 1.87 - - - - -
Labour Laws

Compensation
MST(HR)572 2 1.55 96 0.38 1.93 - - - - -
Management
Financial Statement
MST(F)553 3 1.36 96 0.58 1.93 2 1.38 96 0.38 1.76
Analysis
Consumer Behaviour MST(M)551 3 1.80 98 0.59 2.39 3 1.83 99 0.59 2.42
Advanced IT Tools MST(IT)551 3 1.24 95 0.57 1.81 2 1.26 98 0.39 1.66

Drug Delivery System MST(PH)

2 1.91 95 0.38 2.29 1 1.94 95 0.19 2.13
-I 551

Drug Delivery System MST(PH)

2 1.91 95 0.38 2.29 1 1.94 95 0.19 2.13
-II 561

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Courses Code 80% DA Ach 20% Total 80% DA Ach 20% Total
Lev% IDA Lev% IDA
Techniques for
MST(F)562 2 1.49 96 0.38 1.88 3 1.52 97 0.58 2.10
Financial Decisions
Integrated Marketing
MST(M)561 3 1.87 97 0.58 2.46 3 1.91 95 0.57 2.48
Communications
Competency Mapping
MST(HR)563 2 1.55 98 0.39 1.94 2 1.57 95 0.38 1.95
and Assessment
ERP MST(IT)561 3 1.49 97 0.58 2.07 2 1.52 96 0.38 1.90
Selection MST(HR)571 2 1.76 96 0.38 2.14 2 1.79 96 0.38 2.17

Average 2.39 1.56 0.47 2.03 2.43 1.58 0.47 2.05

PO7 PO8
80 Ach 20% 80 Ach 20%
Courses Code DA Total DA Total
% Lev% IDA % Lev% IDA
Microeconomics MST511 - - - - - - - - - -
Financial Accounting MST512 - - - - - - - - - -
Statistics for
MST513 - - - - - - - - - -
Management-I
Organizational
MST514 - - - - - 3 1.57 98 0.59 2.16
Behaviour
Marketing
MST515 2 1.54 98 0.39 1.93 - - - - -
Management-I
Social Project-I MST517 3 1.50 97 0.58 2.08 3 1.42 95 0.57 1.99
SPRINT-I MST518 3 1.33 99 0.59 1.93 3 1.26 96 0.58 1.84
Writing Seminar-I MST516 3 1.29 99 0.59 1.88 - - - - -
Macroeconomics MST521 - - - - - - - - - -
Cost Accounting MST522 - - - - - - - - - -
Statistics for
MST523 - - - - - - - - - -
Management-II
Marketing
MST524 3 1.8 98 0.59 2.39 - - - - -
Management-II
Business Research
MST525 3 0.9 99 0.59 1.50 - - - - -
Methods
Social Project-II MST527 3 1.72 98 0.59 2.31 3 1.63 99 0.59 2.23

SPRINT-II MST528 3 1.99 98 0.59 2.57 3 1.89 99 0.59 2.48

P a g e 179 | 621
Courses Code 80 DA Ach 20% Total 80 DA Ach 20% Total
% Lev% IDA % Lev% IDA
Financial
MST531 - - - - - - - - - -
Management-I
Managerial
MST532 - - - - - - - - - -
Computing
Legal Aspects of
MST533 2 1.82 96 0.38 2.21 - - - - -
Business
Human Resource
MST534 2 1.76 95 0.38 2.14 2 1.67 95 0.38 2.05
Management-I
Social Project-III MST535 3 2.03 98 0.59 2.62 3 1.92 99 0.59 2.52
SPRINT-III MST536 3 1.99 98 0.59 2.57 3 1.89 99 0.59 2.48
Marketing Research-I MST537 3 1.7 98 0.59 2.29 3 1.61 97 0.58 2.20
Writing Seminar-II MST538 3 1.97 99 0.59 2.56 - - - - -
Financial
MST541 - - - - - - - - - -
Management-II
Human Resource
MST542 3 1.93 98 0.59 2.51 2 1.83 95 0.38 2.21
Management-II
Management of
MST543 - - - - - - - - - -
Investment(AMFI)
Business Analytics MST544 - - - - - - - - - -
Social Project-IV MST545 3 1.52 99 0.59 2.11 3 1.44 99 0.59 2.03
SPRINT-IV MST546 3 1.9 99 0.59 2.50 3 1.81 99 0.59 2.40
Marketing Research-II MST547 - - - - - - - - - -
Summer Internship MST(S)541 3 1.56 98 0.59 2.14 3 1.48 97 0.58 2.06
Strategy MST551 3 1.74 99 0.59 2.33 3 1.65 98 0.59 2.24
SPRINT-V MST552 3 1.31 99 0.59 1.90 3 1.24 99 0.59 1.84

Security Analysis &

MST(F)551 - - - - - - - - - -
Valuation

Capital Markets &

MST(F)552 - - - - - - - - - -
Institutions
Retail Marketing MST(M)552 - - - - - - - - - -
Sales Management MST(M)553 3 1.52 98 0.59 2.10 - - - - -
Organizational
MST(HR)55
Development & 2 1.78 96 0.38 2.17 - - - - -
2
Change Management
HR Planning and MST(HR)55
2 1.9 97 0.39 2.29 - - - - -
Recruitment 3

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Courses Code 80 DA Ach 20% Total 80 DA Ach 20% Total
% Lev% IDA % Lev% IDA
Bioprocess MST(BT)55
- - - - - - - - - -
Technology - I 1
Basics of Banking and
MST561 - - - - - - - - - -
Insurance
SPRINT-VI MST562 3 1.86 99 0.59 2.46 3 1.77 99 0.59 2.36
Portfolio & Wealth
MST(F)561 - - - - - - - - - -
Management
Financial Derivatives MST(F)563 - - - - - - - - - -
Digital Marketing MST(M)562 3 2.03 98 0.59 2.62 3 1.92 98 0.59 2.51
Services Marketing MST(M)564 2 1.8 98 0.39 2.19 - - - - -
Training and MST(HR)56
3 1.95 97 0.58 2.53 - - - - -
Development 1
MST(HR)56
Global HRM 2 1.84 97 0.39 2.23 - - - - -
2
Bioprocess MST(BT)56
- - - - - - - - - -
Technology - II 1
International Business
MST571 2 2.03 95 0.38 2.41 - - - - -
Environment
Research Project MST572 3 1.9 98 0.59 2.49 3 1.81 98 0.59 2.40
1.45
SPRINT-VII MST573 3 1.54 98 0.59 2.12 3 99 0.59 2.05
8
Mergers and
MST(F)571 - - - - - - - - - -
Acquisitions
Equity Research MST(F)572 2 1.72 95 0.38 2.10 - - - - -
Brand Management MST(M)571 3 1.93 98 0.59 2.51 - - - - -

Customer Relationship
MST(M)572 3 1.88 97 0.58 2.47 - - - - -
Management

Industrial Relations & MST(HR)57

2 1.6 96 0.38 1.98 2 1.52 98 0.39 1.91
Labour Laws 1
Compensation MST(HR)57
- - - - - - - - - -
Management 2
Financial Statement
MST(F)553 2 1.45 96 0.38 1.84 - - - - -
Analysis

Consumer Behaviour MST(M)551 2 1.93 99 0.40 2.32 2 1.83 98 0.39 2.22

Advanced IT Tools MST(IT)551 3 1.33 95 0.57 1.90 2 1.26 95 0.38 1.64

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 Courses Code 80 DA Ach 20% Total 80 DA Ach 20% Total
% Lev% IDA % Lev% IDA
Drug Delivery System MST(PH)
1 2.05 95 0.19 2.24 1 1.94 95 0.19 2.13
-I 551
Drug Delivery System MST(PH)
1 2.05 95 0.19 2.24 1 1.94 95 0.19 2.13
-II 561
Techniques for
MST(F)562 2 1.56 97 0.39 1.95 - - - - -
Financial Decisions
Integrated Marketing
MST(M)561 3 2.01 95 0.57 2.58 1 1.91 97 0.19 2.10
Communications
Competency Mapping MST(HR)56
1 1.66 95 0.19 1.85 1 1.57 95 0.19 1.76
and Assessment 3
ERP MST(IT)561 3 1.6 95 0.57 2.17 1 1.52 95 0.19 1.71
MST(HR)57
Selection 2 1.88 97 0.39 2.27 2 1.79 97 0.39 2.18
1
2. 2.4
Average 1.73 0.50 2.23 1.66 0.47 2.14
56 3

3.2. Course Outcomes (50)

An outcome driven curriculum aligned with the vision of the school is designed based on the
inputs from industry, alumni, academia, students and competitive benchmarking to make it
globally relevant. Each course focusses on two aspects i.e. knowledge outcome and skills
outcome.

3.2.1. Describe the assessment tools and processes used to gather the data upon which the
evaluation of Course Outcome is based (10)

Each course has clearly defined skill and learning outcomes. A continuous evaluation process is
followed to assess the attainment of course outcomes. The evaluation tools are categorized into
two categories, each carrying a weightage of 50%:

University Assessment

1. Internal Assessment
2. End Term Examination

Internal Assessment: Continuous evaluation of students’ performance is done through mid-

term examination, surprise tests, assignments, case study discussions, short quizzes, projects,

P a g e 182 | 621
seminars, role plays, group discussions and class participation. The weightage for each activity
is as under:

Mid-Term Examination: 20%

Quizzes/Surprise Tests: 05%

Assignments/Seminars/Projects/Role play etc.: 10%

Class Participation/case studies/group discussion etc.: 10%

Attendance: 05%

End Term Examination: 50%

End term examination consists of descriptive questions based on the application of concepts and
theories in business problem solving, short notes and objective type questions.

Mid Term Examination question papers are reviewed by the Question Paper Review Committee
to ensure the right set of questions to assess the skill and learning outcomes of the course. The
end term question papers are prepared in secrecy and are kept confidential and are directly
forwarded by the course coordinators to the Controller of Examination at University level.
However, in frequently held faculty meetings, stress is laid on the preparation of question papers
in accordance with the attainment of skill and learning outcomes.

Technique used for Computation of Course Outcome

School of Business Management & Liberal Arts at Shoolini University follows a 10- point scale
grading system for evaluation of its students. Letter Grade, its interpretation and its point
comparison is given below:

Letter Grade Interpretation Grade Point(10 Max)

O Outstanding 10
A+ Excellent 9
A Very Good 8
B+ Good 7
B Above Average 6
C Average 5
P Pass 4
F Fail 0
Ab Absent 0
S Satisfactory Used for non-gradial course
Un Unsatisfactory Used for non-gradial course

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Computation of Course Outcomes (COs):
We do not get any of our assessment exercises done from any external sources. All of our
assessment instruments like Mid-Term Sessionals, Assignments, Quizzes and other University
assessment tools are internally designed, administered and evaluated. With respect to the
computation of Course Outcome, we have considered letter grade(B) which is equivalent to
‘Average’ as our target attainment level for the performance of students. We have considered:

Attainment Level 1: 60% students scoring Grade B and beyond in the University Level
Assessment.
Attainment Level 2: 70% students scoring Grade B and beyond in the University Level
Assessment.
Attainment Level 3: 80% students scoring Grade B and beyond in the University Level
Assessment.
This attainment level is the final course outcome.
Course Attainment Level (Batch 2016-18)

Internal University CO
Course Code
Assessment Assessment Attainment
Microeconomics MST511 1.5 3 3
Financial
MST512 1.5 2 2
Accounting
Statistics for
MST513 1.5 3 3
Management-I
Organizational
MST514 1.5 3 3
Behaviour
Marketing
MST515 1.5 2 2
Management-I
Social Project-I MST517 - 2 2
SPRINT-I MST518 - 1 1
Writing Seminar-I MST516 - 1 1
Macroeconomics MST521 1.5 2 2
Cost Accounting MST522 1.5 2 2
Statistics for
MST523 1.5 2 2
Management-II
Marketing
MST524 1.5 3 3
Management-II
Business Research
MST525 1 0 0
Methods
Social Project-II MST527 - 3 3

SPRINT-II MST528 - 3 3

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 Internal University CO
Course Code
Assessment Assessment Attainment
Financial
MST531 1.5 1 1
Management-I
Managerial
MST532 0 1 1
Computing
Legal Aspects of
MST533 1 3 3
Business
Human Resource
MST534 1.5 3 3
Management-I
Social Project-III MST535 - 3 3
SPRINT-III MST536 - 3 3
Marketing Research-
MST537 1 3 3
I
Writing Seminar-II MST538 - 3 3
Financial
MST541 1.5 1 1
Management-II
Human Resource
MST542 1.5 3 3
Management-II
Management of
MST543 1.5 2 2
Investment(AMFI)
Business Analytics MST544 1.5 3 3
Social Project-IV MST545 - 2 2
SPRINT-IV MST546 - 3 3
Marketing Research-
MST547 1.5 2 2
II
Summer Internship MST(S)541 - 2 2
Strategy MST551 1.5 3 3
SPRINT-V MST552 - 1 1
Security Analysis &
MST(F)551 1.5 1 1
Valuation
Capital Markets &
MST(F)552 1.5 2 2
Institutions
Retail Marketing MST(M)552 1.5 3 3
Sales Management MST(M)553 1.5 2 2
Organizational
Development &
MST(HR)552 1.5 3 3
Change
Management
HR Planning and
MST(HR)553 1.5 3 3
Recruitment
Bioprocess
MST(BT)551 1.5 3 3
Technology - I
Financial Statement
MST(F)553 1 2 2
Analysis
Consumer
MST(M)551 1 3 3
Behaviour

P a g e 185 | 621
 Internal University CO
Course Code
Assessment Assessment Attainment
Advanced IT Tools MST(IT)551 1 1 1
Drug Delivery
MST(PH) 551 0 3 3
System -I
Basics of Banking
MST561 1.5 3 3
and Insurance
SPRINT-VI MST562 - 3 3
Portfolio & Wealth
MST(F)561 1.5 0 0
Management
Financial
MST(F)563 1 3 3
Derivatives
Digital Marketing MST(M)562 1.5 3 3
Services Marketing MST(M)564 1.5 3 3
Training and
MST(HR)561 1.5 3 3
Development
Global HRM MST(HR)562 1.5 3 3
Bioprocess
MST(BT)561 1.5 3 3
Technology - II
Drug Delivery
MST(PH) 561 1.5 3 3
System -II
Techniques for
MST(F)562 1.5 2 2
Financial Decisions
Integrated
Marketing MST(M)561 1.5 3 3
Communications
Competency
Mapping and MST(HR)563 1.5 3 3
Assessment
ERP MST(IT)561 1.5 2 2
International
Business MST571 1.5 3 3
Environment
Research Project MST572 - 3 3
SPRINT-VII MST573 - 2 2
Mergers and
MST(F)571 1 2 2
Acquisitions
Equity Research MST(F)572 1.5 3 3
Brand Management MST(M)571 1.5 3 3
Customer
Relationship MST(M)572 1.5 3 3
Management
Industrial Relations
MST(HR)571 1.5 2 2
& Labour Laws
Compensation
MST(HR)572 1.5 3 3
Management
Selection MST(HR)571 1.5 3 3

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 CRITERION – IV
CURRICULUM & LEARNING PROCESS (125)

P a g e 187 | 621
 Criterion – IV
Curriculum & Learning Process (125)

4.1. Curriculum (50)

4.1.1. State the process for designing the program curriculum (10)

(Describe the process that periodically documents and demonstrates how the program
curriculum is evolved or give the process of gap analysis, whichever is applicable, considering
POs)

Ever since its inception, Shoolini School of Business Management and Liberal Arts has strived
to maintain excellence in teaching, research, innovations, promotion of use of technology and
community services. There has been a constant endeavor in designing and developing outcome
based, industry oriented, research focused, nationally and internationally relevant curriculum
that inculcates high ethical values and global competencies among students. The school provides
a broad spectrum of courses ranging from basic, applied, technological, managerial, and
specially designed courses that hone functional, computational and soft skills of the students.

An outcome driven curriculum aligned with the vision of the school is designed on the basis of
the inputs from industry, alumni, academia, students and competitive benchmarking to make it
globally relevant.

A systematic process based on program outcomes, industry orientation and progressive vision is
followed for the design and development of curriculum. The process consists of all relevant
courses each with course description, content, skill outcomes, learning outcomes, lecture- wise
schedule, pedagogy and evaluation methodology etc. Need assessment is done through
consultations with experts, industry, potential employers and through feedback from teachers
and, most importantly, students. Students’ views are taken in regular teacher- student meetings
under mentor-mentee relationship.

The current curriculum design involves a two-step process:

Step-1: Need identification and Drafting of Curriculum: Initially the need for a particular
course and its content is identified through the views and suggestions of industry, alumni,
prominent external academicians, and potential employers. The respective course coordinator
specialized in the field, incorporates the inputs from different stakeholders and drafts the course

P a g e 188 | 621
 content. This is then competitively benchmarked nationally and globally and discussed in the
School Academic Committee.

Step-2: The modified curriculum is then presented before the Board of Studies (BoS),
constituted for each of the Schools. The BoS is headed by the respective Dean and comprises of
all faculty members, industry experts and noted external academicians as members. The full
curriculum after incorporating the inputs from BoS is then forwarded for approval, to the
Academic Council. The detailed curriculum consists of- syllabi with skill and learning outcomes,
pedagogy, scheme of examination, lecture schedules and evaluation mechanism. The curriculum
design and development process flow chart is given below:

CURRICULUM DEVELOPMENT PROCESS

Approval of Degree Program in Academic

Phase III

Council
Phase II

Phase I

Industry/Alumni/External
academic inputs

Need Identification and Drafting by

Individual Faculty Member

School Academic Committee

Draft Curriculum Chaired by Dean faculty and all faculty
members

Comprises of Dean Faculty,

Board of Studies Professors/Associate/Assistant
(Finalization of Curriculum) Professors, External Experts (Industry &
Academics)

Academic Council
(Final Approval)

P a g e 189 | 621
4.1.2. Structure of the Curriculum (10)

School of Business Management and Liberal Arts has adopted the quadmester system and hence,
the entire curriculum is designed for each quadmester. Generally, the first year consists of the
foundation and core courses and in the second year students choose their specializations.

The detailed curriculum structure has been given below:

Total Number of Contact Hours

Practical
Tutorial
Lecture
S.
Course Code Course Title Total
No. Credits

(L) (T) (P) Hours

Quadmester-I
1 Microeconomics MST511 2 2 0 4 2
Financial
2 MST512 2 2 0 4 2
Accounting
Statistics for
3 MST513 2 2 0 4 2
Management-I
Organizational
4 MST514 2 2 0 4 2
Behaviour
Marketing
5 MST515 2 2 0 4 2
Management-I
6 Social Project-I MST517 0 0 4 4 1
7 SPRINT-I MST518 0 0 8 8 2
8 Writing Seminar-I MST516 0 0 4 4 1
Quadmester-II
1 Macroeconomics MST521 2 2 0 4 2
2 Cost Accounting MST522 2 2 0 4 2
Statistics for
3 MST523 2 2 0 4 2
Management-II
Marketing
4 MST524 2 2 0 4 2
Management-II
Business Research
5 MST525 2 2 0 4 2
Methods

P a g e 190 | 621
6 Social Project-II MST527 0 0 4 4 1
7 SPRINT-II MST528 0 0 8 8 2
8 Writing Seminar-I MST516 0 0 4 4 1
Quadmester-III
Financial
1 MST531 2 2 0 4 2
Management-I
Managerial
2 MST532 2 2 0 4 2
Computing
Legal Aspects of
3 MST533 2 2 0 4 2
Business
Human Resource
4 MST534 2 2 0 4 2
Management-I
5 Social Project-III MST535 0 0 4 4 1
6 SPRINT-III MST536 0 0 8 8 2
Marketing
7 MST537 2 2 0 4 2
Research-I
Quadmester-IV
Financial
1 MST541 2 2 0 4 2
Management-II
Human Resource
2 MST542 2 2 0 4 2
Management-II
Management of
3 MST543 2 2 0 4 2
Investment(AMFI)
Business
4 MST544 2 2 0 4 2
Analytics
5 Social Project-IV MST545 0 0 4 4 1

6 SPRINT-IV MST546 0 0 8 8 2

Marketing
7 MST547 2 2 0 4 2
Research-II

P a g e 191 | 621
 Summer
Internship
Quadmester
Summer
1 MST(S)541 0 0 24 24 6
Internship
Quadmester-V
1 Strategy MST551 2 2 0 4 2
2 SPRINT-V MST552 0 0 8 8 2
Major Specialization (Any one out of Finance, Marketing, Human Resource
Management)
Note: Both the courses given under a particular Specialization, are
compulsory
Finance
Security &
3 MST(F)551 2 2 0 4 2
Financial Analysis
Capital Markets &
4 MST(F)552 2 2 0 4 2
Institutions
Financial
5 Statement MST(F)553 2 2 0 4 2
Analysis
Marketing
Consumer
6 MST(M)551 2 2 0 4 2
Behaviour
7 Retail Marketing MST(M)552 2 2 0 4 2
8 Sales Management MST(M)553 2 2 0 4 2
Human Resource
Industrial
9 Relations & MST(HR)551 2 2 0 4 2
Labour Laws
Organizational
10 MST(HR)552 2 2 0 4 2
Development &

P a g e 192 | 621
 Change
Management
HR Planning and
11 MST(HR)553 2 2 0 4 2
Recruitment
Minor Specialization (Any one out of Finance, Marketing, Human Resource
Management and IT)
Note: A student can choose a minor specialization from given 4 (One Chosen
as a Major specialization). A student needs to select only one course from
either 3 specializations given above or one from the 1 specialization given
below.

IT

Advanced IT
12 MST(IT)551 2 2 0 4 2
Tools
Biotechnology
Bioprocess
13 MST(BT)551 2 2 0 4 2
Technology-I
Pharmaceuticals
Drug Delivery
14 MST(PH)551 2 2 0 4 2
System-I
Quadmester-VI
Basics of Banking
1 MST561 2 2 0 4 2
and Insurance
2 SPRINT-VI MST562 0 0 8 8 2
Major Specialization (Any one out of Finance, Marketing, Human Resource
Management)
Note: Both the courses given under a particular Specialization, are
compulsory
Finance
Portfolio &
3 Wealth MST(F)561 2 2 0 4 2
Management

P a g e 193 | 621
 Techniques for
4 MST(F)562 2 2 0 4 2
Finacial Decisions
Financial
5 MST(F)563 2 2 0 4 2
Derivatives
Marketing
Integrated
6 Marketing MST(M)561 2 2 0 4 2
Communications
7 Digital Marketing MST(M)562 2 2 0 4 2
Services
8 MST(M)564 2 2 0 4 2
Marketing
Human Resource
Training and
9 MST(HR)561 2 2 0 4 2
Development
10 Global HRM MST(HR)562 2 2 0 4 2
Competency
11 Mapping and MST(HR)563 2 2 0 4 2
Assessment
Minor Specialization (Any one out of Finance, Marketing, Human Resource
Management and IT)
Note: A student can choose a minor specialization from given 4 (One Chosen
as a Major specialization). A student needs to select only one course from
either 3 specializations given above or one from the 1 specialization given
below.
IT
12 ERP MST(IT)561 2 2 0 4 2
Biotechnology
Bioprocess
13 MST(BT)561 2 2 0 4 2
Technology-II
Pharmaceuticals
Drug Delivery
14 MST(PH)561 2 2 0 4 2
System-II

P a g e 194 | 621
 Quadmester-VII
International
1 Business MST571 2 2 0 4 2
Environment
2 Research Project MST572 0 0 4 4 1
3 SPRINT-VII MST573 0 0 8 8 2
Major Specialization (Any one out of Finance, Marketing, Human Resource
Management)
Note: Both the courses given under a particular Specialization, are
compulsory
Finance
Mergers and
4 MST(F)571 2 2 0 4 2
Acquisitions
5 Equity Research MST(F)572 2 2 0 4 2
Marketing
Brand
6 MST(M)571 2 2 0 4 2
Management
Customer
7 Relationship MST(M)572 2 2 0 4 2
Management
Human Resource
8 Selection MST(HR)571 2 2 0 4 2
Compensation
9 MST(HR)572 2 2 0 4 2
Management
Total Credits 93

4.1.3. State the components of the curriculum (15)

MBA curriculum has been benchmarked with the global management institutes and is a blend
of foundation and core courses along with electives of specialization like HR, Marketing,
Finance etc.

P a g e 195 | 621
Program curriculum grouping based on course components

Curriculum Content (% of
Total
Course Component total no of credits of the Credits
Hours
program)

Program Core 49.46 690 46

Program Electives 21.51 300 20
Summer Project 6.45 360 6
Internships/Seminars 17.2 960 16
Final Dissertation 1.08 60 1
Any Other 4.3 240 4
Total number of Credits 100 93

4.1.4. Overall quality and level of program curriculum (15)

Curriculum have been designed and developed with inputs from industry, academicians, alumni
and potential employers. Alignment with Industry requirements has been a guiding approach
while designing curriculum. Initially, an alliance was established with Industry partner Genpact
for the development of course contents to impart industry focused practical education to the
students. Regular industry interface is built in the curricula through visiting faculty, plant visits
and internships. Persona Enhancement and soft skills have been incorporated as credit courses
for a more inclusive development of students. ‘SPRINT program is a unique initiative of the
Business School focused on accelerated learning. In addition, with the incorporation of industry
certified courses like Association of Mutual Funds of India (AMFI) certification and most sought
after skill based courses like Artificial Intelligence, EXCEL workshops, project based learning
and aptitude trainings etc., the employability has made quantum jumps during years.

P a g e 196 | 621
 Courses Contributing to POs
15
PO8 6
5
28
PO7 14
3
23
PO6 17
4
24
PO5 11
7
16
PO4 15
4
19
PO3 17
1
28
PO2 6
3
44
PO1 0
0

0 5 10 15 20 25 30 35 40 45 50

HIGH MEDIUM LOW

4.2. Learning Processes (75)

4.2.1. Describe Processes followed to improve quality of Teaching & Learning (20)

(Processes may include adherence to academic calendar and improving instruction methods
using pedagogical initiatives such as real world examples, collaborative learning, analysis of
data etc. encouraging bright students, assisting weak students etc. The implementation details
need to be documented)

Academic calendar for the academic year is circulated to all well before the session starts; it
includes the registration for the new semester, teaching schedule, term examinations,
extracurricular activities, holidays and the vacation periods.

Once the course allocation is finalized and circulated to each faculty member, the concerned
course coordinator in accordance with assigned learning objectives and outcomes prepares a
detailed teaching plan and lecture schedule. (details are given in ANNEXURE IV) Lecture
schedule consists of the details regarding number of lectures to be delivered during the semester
and description of each lecture, case studies, projects and other activities and the reference
material as well. In addition, instructional method and pedagogy are clearly defined and
evaluation criteria is also given in the lecture schedules which is uploaded on LMS for students.

P a g e 197 | 621
Evaluation is done based on 50% marks for internals and 50% for externals and the results are
uploaded on the University’s website within the prescribed time.

Student performance is evaluated through a continuous assessment criteria consisting of term

examinations, assignments, surprise quizzes, seminars, projects and case study discussions etc.
in the class. Students are assigned group activities so that they learn from each other. In addition,
the weaker students are identified on the basis of their class participation in all these activities
and during SPRINT. Further, weaker students are encouraged to meet faculty members and the
program director to understand the problems and challenges faced by them and finally, the help
and guidance in specific areas of concern is offered to such students.

Bright students are identified based on their academic achievement, aptitude and performance
during the SPRINT program. Such students are encouraged to get involved in challenging
projects and outreach programs offered by the university. Advanced learners are given priority
to visit advanced facilities in India and abroad under Student Exchange programs so as to
maximize their exposure and broaden their outlook.

The quality sustenance is ensured by development of lecture schedules along with pedagogy
which comprises of best practices in higher education. The academic processes and practices
being followed are subject to periodic audits at the school level under the guidance of faculty
Dean to ensure academic quality and standards. The course coordinator has to ensure the
uploading of lecture schedule at the beginning of the semester/classes and strictly follow the
schedule. In case of absence of the faculty members due to being on leave, cover-ups are planned
in subsequent weeks.

Student feed-back is a regular process and is taken at the end of every semester. Student feed-
back on teaching learnings process covers different parameters such as punctuality, completion
of syllabus, pedagogy adopted, lecture delivery, use of audio-visual aids online resources, course
content, communication control etc. Feed-back report is circulated to each teacher for further
improvement. In case of major issues raised in the feedback, special counseling and mentoring,
hand holding and special training sessions are suggested to the concerned faculty members.

P a g e 198 | 621
4.2.2. Quality of continuous assessment and evaluation processes (40)

A continuous evaluation system consisting of surprise tests, assignments, quizzes, case studies,
mid-term examinations and end-term examination is followed. The faculty has initiated online
examination system. Evaluation criteria consist of internal assessment and end term examination
each carrying weightage of 50%.

Question paper review committee has been setup to evaluate the quality of question papers.
Question papers submitted by each faculty are routed through the question paper review
committee to ensure the quality of question paper, coverage of course and program outcomes.
Class tests, assignments, quizzes and the end term examinations are held in online mode and
evaluation is done by the concerned course coordinator. Relative grading system is used for the
final grades in each course.

Evaluation Process:

University Assessment

Internal Assessment 50%

 Mid-Term Examination: 20%

 Quizzes/Surprise Tests: 05%
 Assignments/Seminars/Projects/Role play etc.: 10%
 Class Participation/case studies/group discussion etc.: 10%
 Attendance: 05%
End Term Examination 50%

P a g e 199 | 621
4.2.3. Quality of student reports/dissertation (15)

Projects constitute an integral part of MBA program. Projects are identified by the committee
constituted for the purpose and are assigned to each faculty member preferably as per their area
of specialization. The committee and faculty ensure that projects meet the program outcomes.
Projects reports are prepared under the guidance of project mentor and submitted online.
Projects are spread over 5, 6 & 7th quadmester to ensure serious efforts and in-depth study on the
part of students. Students prepare synopsis in 5th quadmester, conduct field study in 6th
quadmester and final analysis and report writing are done in 7th quadmester.

Project reports are evaluated by a separate committee consisting of members of each

specialization and an oral viva-voce is conducted by the committee to evaluate the performance
of each individual student.

P a g e 200 | 621
Project Themes Analysis and
Data Collection
(Decided by Dissertation
(Quad VI)
Expert Panel) (Quad VII)

Selection of e-submission of
Synopsis
Projects by student report
(Quad V)
Faculty and data

Choice based e-
Guide
Registration by Viva-voce
Allocation
students

Research Report

Company visit to Presentation to

Mid-Term Review
Campus Industry Mentor

Student Selection Weelkly e-report Completion

Process submission Certificate

Assignment of Final e-submission

Assigning Project
Mentor by Industry (Univ.) and Viva-
Work
and University voce

Summer Internship Project Process

P a g e 201 | 621
 CRITERION - V
STUDENT QUALITY AND PERFORMANCE (100)

P a g e 202 | 621
 Criterion - V
Student Quality and Performance (100)

Table 5.1-Student Intake

No. of students admitted

Sanctioned
Year Within Outside Other Management Other Experie Total
Intake Fresher
state state country stream stream nced
CAY M 99 19 3 77 44 119 2 121
180
2018-19 F 50 7 1 32 26 58 0 58
CAYm1 M 80 9 1 54 36 89 1 90
160
2017-18 F 40 9 0 29 20 49 0 49
CAYm2 M 70 5 0 49 26 74 1 75
120
2016-17 F 30 8 0 24 14 38 0 38

Table 5.2-Success Rate

Total number of Number of students who have completed

Year of entry
students admitted I Year II Year

CAY 2018-19 179 Result Awaited Result Awaited

CAY 2017-18 139 139 Result Awaited

CAY 2016-17 113 113 103

CAY 2015-16 68 68 60

CAY 2014-15 63 63 59

P a g e 203 | 621
5.1 Enrolment Ratio (20)

Enrolment Ratio = Number of students admitted (N1)/Sanctioned intake (N)

Table 5.1.1: Enrolment Ratio

CAY CAYm1 CAYm2

Particulars
(2018-19) (2017-18) (2016-17)
Sanctioned intake of the
180 160 120
program (N)
Total number of students
179 139 113
admitted in first year (N1)
Enrolment Ratio 99.44% 86.87% 94.16%
Average Enrolment Ratio 93.49
The average enrolment ratio for the last three years has touched a level of 93.49. The
enrolment ratio for CAY has attained the highest level (99.44%).

Enrolment Ratio
0.95
0.94
0.94
0.93
0.92
0.91
0.91
Ratio

0.9
0.89
0.88
0.88
0.87
0.86
0.85
LYG (2018) LYGm1 (2017) LYGm2 (2016)

Figure 4.1.1: Enrolment Ratio

P a g e 204 | 621
5.2 Success Rate (Students clearing in minimum time – 10)

S.I. = Number of students completing the program in minimum duration / Number of students
admitted

Average SI = Mean of SI for past three batches

Success rate = 10 X Average SI

Table 5.2.1: Success Rate

Particulars LYG LYGm1 LYGm2

(2018) (2017) (2016)
Number of students admitted 113 68 63

Number of students completing 103 60 59

program in minimum duration
Success Index (SI) 0.91 0.88 0.94

Average SI 0.91

Success Rate 9.1

The value of average success index for the last three years of graduate has been recorded as .91
and the success rate has touched a level of 9.1.

Success Index
0.95
0.94
0.94
0.93
0.92
0.91
0.91
0.9
0.89
0.88
0.88
0.87
0.86
0.85
LYG (2018) LYGm1 (2017) LYGm2 (2016)

Figure 2.2.2: Success Index

P a g e 205 | 621
5.3 Academic Performance (10)

Academic Performance = Average API (Academic Performance Index)

API = (Mean of final Year Grade Point Average of all successful Students on a 10-point scale)
x (number of successful students/number of students appeared in the examination)

Table 5.3.1 Academic Performance Index

Particulars AY AY AY
(2017-18) (2016-17) (2015-16)
Mean of CGPA of all the successful 6.9 7.19 7.29
students in Final Year (X)

Total Number of Successful 105 60 59

Students (Y)

Total Number of students appeared 113 68 63

in the examination (Z)

API = X * (Y/Z) 6.41 6.34 6.82

Average API 6.52

The average API for the last three years has been found to be 6.52 and the API value for
CAYm3 was highest (6.52).

5.4. Placement, Higher studies and Entrepreneurship (40)

Assessment Points = 40 × average of three years of [X+Y+Z]/N

Where,

N is the total no. of students admitted in first year,

X is No. of students placed in companies or Government Sector,

Y is No. of students pursuing Ph.D. / Higher Studies,

Z is No. of students turned entrepreneur (In the areas related to management discipline)

P a g e 206 | 621
Table 5.4.1 Placement, Higher studies and Entrepreneurship

Particulars CAYm1 CAYm2 CAYm3

(2017-18) (2016-17) (2015-16)

Total No. of Final Year Students 113 68 63

(N)

No. of students placed in companies 102 60 56

or Government Sector (x)

No. of students pursuing 1 0 1

PhD/Higher studies (y)

No. of students turned entrepreneur 1 1 2

(z)

Placement Index = (x + y + z)/N .92 .88 .94

Average Placement .91

Assessment Points = 40 X Average 36.40

Placement

The average placements for the last three years has been recorded as .91 and the total assessment
points for placements are found to be 36.40 out of maximum points as 40. The student-wise
placement data for the last three years has been provided in Point 5.4a

5.4a Placement Data

MBA Placement in Assessment Year 2015-16

Joining Date
Name of the Student Name of Enrollment Appointment
S. No. & Reference
Placed Employer No. Letter Date
No.
Anand
1 Amit Kumar 14MSM004 14-Apr-16 2-May-16
Automotives
Anand
2 Sahil Chopra 14MSM073 14-Apr-16 2-May-16
Automotives

P a g e 207 | 621
 Joining Date
Name of the Student Name of Enrollment Appointment
S. No. & Reference
Placed Employer No. Letter Date
No.
Anand
ME11B(TC)
3 Paras Nath Dhiman Automotives 14-Apr-16 2-May-16
55
(Victor)
4 Parteek Choudhary Bharti Airtel 14MSM033 19-Feb-16 19-Feb-16
5 Rajesh Gautam Bharti Airtel 14MSM040 19-Feb-16 19-Feb-16
6 Shivam Pundir Bharti Airtel 14MSM050 19-Feb-16 19-Feb-16
11 Akshay Thakur Ceasefire 14MSM070 9-May-16 9-May-16
7 Lokesh Sawant Ceasefire 14MSM023 9-May-16 9-May-16
8 Ritesh Arya Ceasefire 14MSM044 9-May-16 9-May-16
9 Sahil Sharma Ceasefire 14MSM047 9-May-16 9-May-16
10 Vineet Sharma Ceasefire 14MSM066 9-May-16 9-May-16
12 Chander Rekha Genpact 14MSM016 29-Apr-16 30-May-16
13 Shilpa Sharma Genpact 14MSM049 29-Apr-16 30-May-16
14 Tanuja Sabharwal Genpact 14MSM062 3-May-16 30-May-16
15 Ashok Kumar HDFC Bank 14MSM011 18-May-16 18-May-16
16 Bharat Bhushan HDFC Bank 14MSM014 18-May-16 18-May-16
19 Kunwar Varun Singh HDFC Bank 14MSM071 18-May-16 18-May-16
17 Puspender Singh HDFC Bank 14MSM035 18-May-16 18-May-16
18 Ritu Thakur HDFC Bank 14MSM045 18-May-16 18-May-16
20 Shubham Modgil HDFC Bank 14MSM072 18-May-16 18-May-16
21 Vimal Saklani HDFC Bank 14MSM076 18-May-16 18-May-16
ICICI
22 Ankita Gurung 14MSM007 18-May-16 18-May-16
Prudential
ICICI
23 Chopal 14MSM018 17-May-16 17-May-16
Prudential
ICICI
24 Narender Sharma 14MSM027 17-May-16 17-May-16
Prudential

ICICI
25 Nisha Chauhan 14MSM030 17-May-16 17-May-16
Prudential

ICICI
26 Rahul Sharma 14MSM038 17-May-16 17-May-16
Prudential

P a g e 208 | 621
 Joining Date
Name of the Student Name of Enrollment Appointment
S. No. & Reference
Placed Employer No. Letter Date
No.
ICICI
27 Sonali Chauhan 14MSM055 17-May-16 17-May-16
Prudential
ICICI
28 Vikas Singh Jasrotia 14MSM065 17-May-16 17-May-16
Prudential
ICICI
29 Vishal Chauhan 14MSM067 17-May-16 17-May-16
Prudential
April 2016 -
ICICI
30 Akash Mahajan 14MSM003 8-Feb-16 September
Securities
2016
April 2016 -
ICICI
31 Arun Sharma 14MSM010 8-Feb-16 September
Securities
2016
April 2016 -
ICICI
32 Chetna Sharma 14MSM017 8-Feb-16 September
Securities
2016
April 2016 -
ICICI
33 Stuti Ghanvata 14MSM056 8-Feb-16 September
Securities
2016
April 2016 -
ICICI
34 Sumit Kumar 14MSM058 8-Feb-16 September
Securities
2016
April 2016 -
ICICI
35 Sumit Thakur 14MSM060 8-Feb-16 September
Securities
2016
37 Harish Kumar Just Dial 14MSM021 21-Mar-16 21-Mar-16
39 Komal Kango Just Dial 14MSM078 21-Mar-16 21-Mar-16
38 Priyanka Rana Just Dial 14MSM034 21-Mar-16 21-Mar-16
36 Ranveer Singh Just Dial 14MSM0122 21-Mar-16 21-Mar-16
40 Amit Sharma Mercer 14MSM006 19-Apr-16 2-Jun-16
41 Sushil Kumar Mercer 14MSM061 19-Apr-16 2-Jun-16
Oberoi
42 Digvijay 14MSM019 13-May-16 13-May-16
Group

P a g e 209 | 621
 Joining Date
Name of the Student Name of Enrollment Appointment
S. No. & Reference
Placed Employer No. Letter Date
No.
Oberoi
43 Siddharth Sharma 14MSM053 13-May-16 13-May-16
Group
Oberoi
44 Vivek Jasrotia 14MSM068 13-May-16 13-May-16
Group
Shubham 20-Apr-16
45 Himanshu Chauhan Housing 14MSM022 28-Mar-16 (SHU/2016/24
Finance 37)
46 Sagar Vardhan Vardhman 14MSM046 15-Apr-16 15-Apr-16
47 Amit Kumar Vegazva 14MSM005 29-Mar-16 29-Mar-16
CS11B(TC)1
49 Moksh Jaiswal Vegazva 29-Mar-16 29-Mar-16
7
48 Shubham Jaiswal Vegazva 14MSM052 29-Mar-16 29-Mar-16
50 Beenu Sethi Yes Bank 14MSM013 13-Apr-16 13-Apr-16
51 Lokesh Yadav Yes Bank 14MSM024 13-Apr-16 13-Apr-16
52 Mohomad Akram Yes Bank 14MSM026 13-Apr-16 13-Apr-16
56 Preeti Sopta Yes Bank 14MSM079 13-Apr-16 13-Apr-16
53 Rahul Sharma Yes Bank 14MSM039 13-Apr-16 13-Apr-16
54 Sudhanshu Kapil Yes Bank 14MSM057 13-Apr-16 13-Apr-16
55 Veena Thakur Yes Bank 14MSM064 13-Apr-16 13-Apr-16

MBA Placement in Assessment Year 2016-17

Joining Date
Name of the Student Name of Enrollment Appointment
S. No. & Reference
Placed Employer No. Letter Date
No.
Anand
1 Karan Kalta 150259 21-Apr-17 2-May-17
Automotive
Anand
2 Rahul Rana 150859 21-Apr-17 2-May-17
Automotive
Anand
3 Anita Sharma 150864 21-Apr-17 2-May-17
Automotive
Anand
4 Deepak Kumar 151070 21-Apr-17 2-May-17
Automotive

P a g e 210 | 621
 Joining Date
Name of the Student Name of Enrollment Appointment
S. No. & Reference
Placed Employer No. Letter Date
No.
5 Anjum Vyas Bharti Airtel 150543 - -
6 Yoginder Singh Rana Bharti Airtel 150866 - -
7 Abhishek Modgil Bharti Airtel 151176 - -
8 Insha Abedin Genpact 150440 11-Jul-17 11-Jul-17
9 Akanksha Bhatia HDFC Bank 150002 8-May-17 8-May-17
10 Rohit Kumar Jhanga HDFC Bank 150221 9-May-17 9-May-17
11 Puneet Sharma HDFC Bank 150871 16-May-17 16-May-17
12 Navneet HDFC Bank 150877 8-May-17 8-May-17
13 Avijeet HDFC Bank 150967 8-May-17 8-May-17
29-05-2017
14 Nageen Sharma ICICI Bank 150017 20-May-17
(1383678797)
29-05-2017
15 Mahak Bakshi ICICI Bank 151058 20-May-17
(1383685563)
ICICI
16 Pratibha Thakur 150477 24-Apr-17 24-Apr-17
Prudential
ICICI
17 Navpreet Dhillon 150494 24-Apr-17 24-Apr-17
Prudential
ICICI
18 Sonia Narwal 150855 25-Mar-17 25-Mar-17
Prudential
ICICI
19 Aman Sagar 150858 24-Mar-17 24-Mar-17
Prudential
ICICI
20 Lalita Chauhan 150865 24-Mar-17 24-Mar-17
Prudential
ICICI
21 Sunil Sharma 150869 24-Mar-17 24-Mar-17
Prudential
ICICI
22 Pankaj Sharma 150873 25-Mar-17 25-Mar-17
Prudential

ICICI
23 Mohamad Rauf Alam 151072 25-Mar-17 25-Mar-17
Prudential

ICICI
24 Akanksha Bhatnagar 151147 25-Mar-17 25-Mar-17
Prudential

P a g e 211 | 621
 Joining Date
Name of the Student Name of Enrollment Appointment
S. No. & Reference
Placed Employer No. Letter Date
No.
ICICI
25 Nikhil Raj Vatsal 151177 25-Mar-17 25-Mar-17
Prudential
26 Bhavana Just Dial 150191 25-Apr-17 25-Apr-17
27 Aman Kumar Just Dial 150858 25-Apr-17 25-Apr-17
28 Priyanka Chauhan Just Dial 150863 25-Apr-17 25-Apr-17
29 Paras Tanwar Just Dial 150868 25-Apr-17 25-Apr-17
30 Gaurav Sharma Just Dial 150879 25-Apr-17 25-Apr-17
01-Jun-2017
31 Poonam Sharma LG 150874 8-Jun-17 (HR/APT/EXE
/2017)
01-Jun-2017
32 Shabnam Thakur LG 150876 8-Jun-17 (HR/APT/EXE
/2017)
33 Naveen Kumar Mercer 150016 13-Jun-17 3-Jun-17
34 Kalpna Rana Mercer 150261 25-May-17 15-Jun-17
Oberoi
Group
35 Akanksha Sharma 150556 8-May-17 8-May-17
(Wildflower
Hall
Oberoi
Group
36 Pooja Sharma 150615 8-May-17 8-May-17
(Wildflower
Hall
01-Jun-2017
SBI Mutual
37 Karan Singh Parmar 150497 20-May-17 (SBIMF/HR/17
Fund
/)

01-Jun-2017
SBI Mutual
38 Harsh Wardhan 150530 4-May-17 (SBIMF/HR/17
Fund
/)

01-Jun-2017
SBI Mutual
39 Vinod Kumar 150861 4-May-17 (SBIMF/HR/17
Fund
/)

P a g e 212 | 621
 Joining Date
Name of the Student Name of Enrollment Appointment
S. No. & Reference
Placed Employer No. Letter Date
No.
01-Jun-2017
SBI Mutual
40 Anshika Mehra 151124 20-May-17 (SBIMF/HR/17
Fund
/)
41 Chander Bhanu Secure Now 150406 - -
42 Pankaj Mehta Secure Now 151010 - -
Shoolini SUBMS.Estt.1
43 Shubham Verma 150872 24-Apr-17
University 7/2365-71
Shubham 08-May-2017
44 Sakshi Adhir Housing 150498 6-Apr-17 (SHU/2017/33
Finance 77)
Shubham 08-May-2017
45 Mohit Verma Housing 150880 6-Apr-17 (SHU/2017/33
Finance 78)
Shubham 08-May-2017
46 Anshika Sharma Housing 151150 6-Apr-17 (SHU/2017/33
Finance 78)
47 Nikhil Star Health 150019 13-Mar-17 13-May-17
48 Bhuvnesh Kumar Star Health 150148 13-Mar-17 13-May-17
13-May-2017
49 Preet Pal Star Health 150870 13-Mar-17
(SH42285)
50 Pankaj Guleria Star Health 150877 13-Mar-17 13-May-17
51 Gaurav Dogra Star Health 151015 13-Mar-17 13-May-17
52 Ankit Sharma Star Health 151174 13-Mar-17 13-May-17
53 Pooja Khatana Tata Hitachi 150854 30-May-17 30-May-17
01-May-2017
Taxus (TM/Offer
54 Neha Thakur 150493 25-Mar-17
Meditech Letter/17-
18/02)
01-May-2017
Taxus (TM/Offer
55 Pooja Vimal 150501 25-Mar-17
Meditech Letter/17-
18/03)

P a g e 213 | 621
 Joining Date
Name of the Student Name of Enrollment Appointment
S. No. & Reference
Placed Employer No. Letter Date
No.
01-May-2017
Taxus (TM/Offer
56 Rohit Bhamra 151071 25-Mar-17
Meditech Letter/17-
18/01)
57 Vishal Aggarwal Yes Bank 150403 - -
58 Rohit Khajuria Yes Bank 150875 - -
59 Vishal Sharma Yes Bank 150973 - -
60 Promila Verma Yes Bank 150997 - -
MBA Placement in Assessment Year 2017-18
Reference no.
Name of the Student Name of Enrollment Appointment
S. No. and Joining
Placed Employer No. letter Date
Date
Anand
1 Itika Dogra 1671401031 30-May-18 1-Jun-18
Toyota
Anand
2 Pawan Kumar 1671401083 30-May-18 2-Jun-18
Toyota
Benori
3 Pooja Tudhial 1671401053 24-Apr-18 7-Apr-18
Capital
Damco
4 Gavesh Sharma 1671401074 18-May-18 4-Jun-18
Solutions
5 Lisa Gupta Eazy Diner 1671401070 11-Apr-18 -
6 Bharti Sharma Eazy Diner SU13108 11-Apr-18 -
7 Vedakshi Sharma Eazy Diner 1671401056 11-Apr-18 -
Future
8 Ankit Sharma 1671401094 11-Jun-18 2-Jul-18
Genrali
Future
9 Aseem Kapoor 1671401098 11-Jun-18 2-Jul-18
Genrali

Future
10 Sahil Mathur 1671401019 11-Jun-18 2-Jul-18
Genrali

Future
11 Akshay Kotnala 1671401101 11-Jun-18 2-Jul-18
Genrali

P a g e 214 | 621
 Joining Date
Name of the Student Name of Enrollment Appointment
S. No. & Reference
Placed Employer No. Letter Date
No.
Future
12 Deepak Kumar 1671401039 11-Jun-18 2-Jul-18
Genrali
Future
13 Deepak Mehta 1671401084 11-Jun-18 2-Jul-18
Genrali
Future
14 Rittika 1671401020 11-Jun-18 2-Jul-18
Genrali
15-Jun-18
15 Kritika Sharma Genpact 1671401069 7-Jun-18 COR005179-
1870192
15-Jun-18
16 Radhika Kapoor Genpact 1671401068 7-Jun-18 COR008179-
1870004
Abhay Singh
17 HDFC Bank 1671401023 29-May-18 -
Chaudhary
18 Ashtha Sahni HDFC Bank 1671401097 29-May-18 -
19 Himanshi Singh HDFC Bank 1671401103 29-May-18 -
20 Renuka Verma HDFC Bank 1671401038 29-May-18 -
21 Rishabh Mittal HDFC Bank 1671401086 29-May-18 -
ICICI
22 Suraj Gupta 1671401087 1-May-18 CJFY19270024
Securities
23 Preeti Thakur ICICI Bank 1671401007 28-May-18 1383741515
24 Astha Thakur ICICI Bank 1671401018 28-May-18 1383741514
25 Rashmi Sood ICICI Bank 1671401015 28-May-18 1383743048
ICICI
26 Abhay Roach 1671401005 18-Apr-18 -
Prudential
ICICI
27 Anamika Rashmi 1671401010 1-May-18 -
Prudential

ICICI
28 Anchal Kumari 1671401108 1-May-18 -
Prudential

ICICI
29 Ankush Sharma 1671401064 7-May-18 -
Prudential

P a g e 215 | 621
 Joining Date
Name of the Student Name of Enrollment Appointment
S. No. & Reference
Placed Employer No. Letter Date
No.
ICICI
30 Anupam Khanoria 1671401013 1-May-18 -
Prudential
ICICI
31 Bhumika Sharma 1671401025 18-Apr-18 -
Prudential
ICICI
32 Mahesh Kumar 1671401117 1-May-18 -
Prudential
ICICI
33 Manpreet Singh Rana 1671401093 1-May-18 -
Prudential
ICICI
34 Nikhil Sharma 1671401061 1-May-18 -
Prudential
ICICI
35 Pallvi Shyam 1671401060 1-May-18 -
Prudential
ICICI
36 Rahul Sharma 1671401079 30-May-18 130719
Prudential
ICICI
37 Rakesh Kashyap 1671401058 30-May-18 130859
Prudential
ICICI
38 Raman 1671401080 9-May-18 -
Prudential
ICICI
39 Ravi Verma 1671401111 19-May-18 -
Prudential
ICICI
40 Sahil Chauhan 1671401050 10-May-18 -
Prudential
ICICI
41 Sakshi Gupta 1671401016 5-May-18 -
Prudential
ICICI
42 Saloni Kapoor 1671401001 1-May-18 -
Prudential
ICICI
43 Sargam Pargal 1671401032 5-May-18 -
Prudential
ICICI
44 Shikha Rana 1671401003 5-May-18 -
Prudential
ICICI
45 Shiva 1671401113 7-May-18 -
Prudential

P a g e 216 | 621
 Joining Date
Name of the Student Name of Enrollment Appointment
S. No. & Reference
Placed Employer No. Letter Date
No.
ICICI
46 Shubhra Thapliyal 1671401008 1-May-18 -
Prudential
ICICI
47 Tapasavi Bhardwaj 1671401045 1-May-18 -
Prudential
ICICI
48 Trilok singh 1671401118 7-May-18 -
Prudential
ICICI
49 Vaibhav Kumar 1671401004 7-May-18 -
Prudential
ICICI
50 Varun Narwal 1671401054 1-May-18 -
Prudential
ICICI
51 Sumit Kumar 1671401011 30-May-18 130765
Securities
ICICI
52 Surbhi Sharma 1671401114 30-May-18 130624
Securities
Surinder Pal Singh ICICI
53 1671401027 11-May-18 130697
Tehara Securities
26-Jun-18
LG
54 Pankaj Kumar 1671401089 26-Jun-18 HR/APT/EXE/
Electronics
2018
55 Ashish Guleria M3M 1671401036 24-Apr-18 7-May-18
Pankaj Kumar
56 M3M 1671401092 24-Apr-18 7-May-18
Kashyap
57 Sakshi Sharma M3M 1671401071 24-Apr-18 7-May-18
58 Champa Mercer 1671401033 9-Jul-18 2-Aug-18
59 Nitin Chaudhary Mercer 1671401112 9-Jul-18 2-Aug-18
60 Vagesh Kapoor Microtek 1671401066 24-Mar-18 14-May-18
61 Vikalp Malgotra Microtek 1671401014 24-Mar-18 14-May-18
62 Nitesh Kumar Microtek 1671401009 24-Mar-18 14-May-18
63 Priyanka Thakur Microtek 1671401095 24-Mar-18 14-May-18
64 Sachin Kumar Microtek 1671401110 24-Mar-18 14-May-18
65 Tamanna Gupta Microtek 1671401021 24-Mar-18 14-May-18
66 Abhishek Napino 1671401081 21-Apr-18 17-May-18

P a g e 217 | 621
 Joining Date
Name of the Student Name of Enrollment Appointment
S. No. & Reference
Placed Employer No. Letter Date
No.
67 Akshay Kumar Napino 1671401072 21-Apr-18 17-May-18
68 Ankita Sood Napino 1671401057 21-Apr-18 17-May-18
69 Fateh Singh Napino 1671401026 21-Apr-18 17-May-18
70 Hem Lata Napino 1671401073 21-Apr-18 17-May-18
71 Hitesh Kumar Napino 1671401042 21-Apr-18 17-May-18
72 Ishmit Kaushik Napino 1671401104 21-Apr-18 17-May-18
73 Kalpna Chaudhary Napino 1671401048 21-Apr-18 17-May-18
74 Kamal Kishore Napino 1671401006 21-Apr-18 17-May-18
75 Kamlesh Kumar Napino 1671401029 21-Apr-18 17-May-18
76 Virender Thakur Napino 1671401076 21-Apr-18 17-May-18
77 Mayank Singha Pindersson 1671401082 12-May-18 1-Aug-18
78 Neel Kamal Sharma SAMARU 1671401116 1-May-18 -
Shoolini
79 Suraj 1671401088 1-May-18 -
University
Shoolini
80 Sakshi Sharma 1671401024 1-May-18 -
University
Shoolini
81 Anuj Thakur 1671401085 1-May-18 -
University
Shoolini
82 Pushpender Verma 1671401105 1-May-18 -
University
Shubham
83 Abhishek Jamwal Housing 1671401065 14-May-18 14-May-18
Finance
Shubham
84 Shivam Gupta Housing 1671401030 13-Dec-18 7-May-18
Finance
Shubham
85 Shivam Kaila Housing 1671401109 13-Dec-18 7-May-18
Finance
86 Ashutosh Bhardwaj Tata Hitachi 1671401106 15-Jun-18 -
87 Harish Kumar Sharma WNS 1671401100 1-May-18 -
88 Archana Bhatia Yes Bank 1671401062 5-Jun-18 -
89 Shivansh Dogra Yes Bank 1671401078 5-Jun-18 -
90 Sonika Garg Yes Bank 1671401028 5-Jun-18 -
91 Sunil Kumar Yes Bank 1671401035 5-Jun-18 -

P a g e 218 | 621
*Reference number wherever available have been mentioned, offer letters are available with
Placement & Career Development Cell.
5.5 Student Diversity (5)

Diversity Indicator CAY (2018-19) CAYm1 (2017-18) CAYm2 (2016-17)

Gender
Male 122 90 75
Female 57 49 38
Qualification
B.Com 61 47 42
B.Pharmacy 4 3 3
B.Tech 23 15 20
B.Sc 30 26 16
BBA 48 36 31
BA 6 11 1
BCA 7 1 0
Geography
Within State 136 120 100
Outside State 39 18 13
Outside Country 4 1 0
The strength of female students is increasing steadily over the years. Students from diverse
background are enrolled in MBA program. Initially most of the students from within the state
were enrolled but the number of students from other states is also increasing from last two years.
Students from other countries have also been enrolled in MBA program since 2017-18.

5.6. Professional Activities (15)

5.6.1. Students’ participation in Professional societies/chapters and organizing

management events (5)

School of Business Management and Liberal Arts has been associated with various professional
bodies and societies from the time of its inception in 2009. Our parent body i.e. Shoolini
University is member of various associations viz. a viz. CII (Consortium of Indian Industries),
PHDCCI (Punjab Haryana & Delhi Chamber of Commerce & Industry), BBNIA (Baddi
Barotiwala Nalagarh Industrial Association) etc. as a result there has been regular participation
of students and faculty in various programs and events of these professional societies.

P a g e 219 | 621
Students & faculty have also participated in events of TiE Chandigarh which is one of the most
vibrant chapter across the vast TiE network. In the last 14 years, it has continuously taken the
lead to create an increasingly positive ecosystem for the entrepreneurs and investors and to foster
entrepreneurship through mentoring, networking, education, funding and incubation. Tie’s focus
is on generating and nurturing the next generation of entrepreneurs.

Students have also been associated by organizing committee of CII for Agro Tech Chandigarh,
participated in International Conference on Technology in Higher education by UpGrad. UpGrad
is virtual learning platform for higher education and has globally enrolled students on its
entrepreneurship, digital marketing, data analytics and product management courses.

Apart from their involvement in several professional organizations, students are parts of several
clubs and repeatedly involved in organizing events inside and outside the campus. Some of the
regular events that are entirely orchestrated by students are buddy program during induction of
new students, fresher and farewell parties, events around republic day, independence day,
international yoga day, valentine’s day, and various other events on days of national and
international importance. Students also organize two educational tours each year in winters and
summers where the winter all India tour is of 18-20 days and summer regional tour is of 3-5
days.

Students are also integral part of our annual quiz competition BiZQuiz which is held at various
schools in the region. Students have been regularly working for the elderly under Share and Care,
working towards cause of muscular dystrophy patients under IMD, working for women
empowerment, undertaking upliftment efforts for children of daily wage employees of the
university and have also been organizing forestation and other sustainable development drives
for the protection of environment.

In nutshell, overall development of the students by exposing them to outside world and enabling
them to undertake responsibilities is an integral part of MBA Program. Students participate,
organize and are associated with several professional societies, bodies, events and programs
which provides them enriching experience and learnings for lifetime.

P a g e 220 | 621
S. No. of No. of
Name of Professional Society/ Chapter Date
No. Participants Days
1 CII & EDI 20th Oct, 2016 15 1
2 CII, Chandigarh 19th Dec, 2017 3 1
3 OD Alternatives (ODA) 24th May, 2017 120 1
4 WGC 27th Sept, 2018 5 1
5 MIC IIC 27th Nov, 2018 9 3
6 Startup Himachal/HPCED/TIE/ BIRAC 15th March, 2019 5 1
7 Startup Yatra 15th Nov, 2018 150 1
8 Startup Summit 17th Nov, 2018 17 1
9 ICICI Direct 30th Sept, 2016 114 1
10 IMD 19th March, 2018 160 1
11 YouWeCan 15th April, 2018 18 1
12 JICA 14th April, 2017 40 1
13 Prayas 23rd May, 2018 24 1
14 GOONJ 24th Oct, 2018 164 1

Students representing at Startup India, Mandi

P a g e 221 | 621
List of activities organized by management students are given below:

S. No. Name of Event Date

1 Red Cross Day 7th and 8th May, 2016
2 Marathon 5th Sep, 2016
3 Cancer Awareness 3rd and 4th Oct, 2016
4 Culture Fest/Biz Quiz 21st Oct, 2016
5 World Aids Day 1st Dec, 2016
6 Inter Department Badminton Tournament 23 Aug to 4 Sep, 2016
7 Inter Department Cricket Tournament ( Boys) 16 Oct to 20 Nov, 2016
8 Inter Department Table Tennis Tournament 23 to 29 Nov, 2016
9 Digital awareness students 1st Feb, 2017
10 Road Safety and World Cancer Day 5th Feb, 2017
11 Red Cross Day 8th May, 2017
12 Yoga day 21st June, 2017
13 Shoolinis Got Talent - Dance Competition by 15th September, 2017
Saksham Club
14 Cultural Show for Alumni 7th November, 2017
15 Visit Primary School by Prayas Group 25th November, 2017
16 Shoolini Swach Bharat Marathon 5th September, 2017
17 Visit Poanta Hospital by YouWeCan 23rd September, 2017
18 Visit Civil Hospital Manimajra by YouWeCan 24th September, 2017
19 Week of Giving 1st to 7th October, 2017
20 Swach Bharat Abhiyan on (NSS) 2nd October, 2017
21 Poster Making Competition on International Day 12th October, 2017
of Girlchild by Satrangi Strokes
22 Daan Utsav 3rd November, 2017
23 Salad, Sandwich and Chaat making competition by 17th November, 2017
Cooking Club Bavele Bavarchi
24 Cancer Awareness Drive on World Aids Day in 1st December, 2017
Campus (NSS)
25 Cancer awareness drive in Shimla (NSS) 10th December, 2017
26 Inter Department Basketball Tournament March, 2017

P a g e 222 | 621
S. No. Name of Event Date
27 Inter Department Boys Volleyball Tournament April, 2017
28 Visit "WeCan" in Kolkata (A Centre being run for 4th January, 2018
Special Children)
29 Nukkad Natak done in Solan on World Cancer 4th February, 2018
Day
30 Painting Exhibition in Pine Court @ Shoolini 5th February, 2018
31 Yatin Kumar - a Shoolinian awarded as an 17th February, 2018
outstanding Campus Ambassador at UN
32 Click & Win Photography Competition 22nd March, 2018
33 Flash Mob @ Nauni University 16th March, 2018
34 KTM Stunt Show @ University 21st March, 2018
35 Cancer awareness & detection Camp in Govt. 15th April, 2018
Hospital Chandigarh by YouWeCan Group
36 Candle March did in Solan (Justice for ASIFA) 17th April, 2018
37 Visit Primary School by Prayas group 21st April, 2018
38 Blood Donation Camp ( NSS) 8th May, 2018
39 An Oath ceremony to Promise Safety on Roads 13th May, 2018
40 Collection of Old Clothes, Shoes, Books did for 17th May to 1st June, 2018
poor village students
41 Visit Hospital for Muscular Dystrophy 17th May, 2018
42 Visit Primary School by Prayas group 23rd May, 2018
43 Cleanliness Drive in and around Shoolini 5th June, 2018
University
44 Spread the word campaign #Swach Shoolini 19th June, 2018
#Swach Solan on Shoolini Fair
45 Zumba @ Shoolini University 26th February, 2018
46 Flash Mob @ Solan Mall for Moksha 2018 20th March, 2018
47 "Beat IT" Dance Competition by Saksham Club 1st May, 2018

P a g e 223 | 621
 BizQuiz Competition

Interschool Sports Competition

P a g e 224 | 621
5.6.2. Students’ publications (10)

‘LAMPS’ a student driven newsletter of the School of Business Management and Liberal Arts
was launched on 2011. It provides a platform for students to disseminate information pertaining
to the activities of school. ‘LAMPS’ has been upgraded to the status of a business magazine.
Apart from this the students regularly publish articles in Shoolini University newsletter which is
released fortnightly.

LAMPS Magzine, School of Business Management and Liberal Arts

Shoolini University NewsLetter

P a g e 225 | 621
The Achievements of MBA students is given below:

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P a g e 227 | 621
P a g e 228 | 621
 CRITERION – VI
FACULTY ATTRIBUTES AND CONTRIBUTIONS (220)

P a g e 229 | 621
 Criterion – VI
Faculty Attributes and Contributions (220)
List of faculty members for MBA Program

Qualification Academic Research

Name of Degree University Year of Associatio Designati Date of Date of Departme Specialization Research Ph.D Faculty Currently Nature of
Faculty (Highest Attaini n with the on designate Joining nt Paper Guidance Receiving Associate Associatio
Member Degree) ng Institutio d as the Publicatio (Awarded Ph.D d (Y/N) n
Higher n Professor/ Institutio ns/Book + during Date of (Regular/
Qualifi Associate n Chapters Guiding) Assessme leaving Contract)
cation Professor nt Years (in case
/Assistant currently
Professor associated
is (No)
Prof. Ph.D Delhi 2006 Yes Professor 8/12/2015 01/8/2011 Manageme Forest Management and 18 8 No Yes Regular
Adesh University nt Biomedical Sciences
Saini
Mr. Amar MBA IBS 2011 Yes Astt. 15/7/2013 15/7/2013 Manageme Finance 0 0 No Yes Regular
Rao Chandigarh Professor nt
Ms. PGDM IBS 2000 Yes Associate 18/6/2015 18/6/2015 Manageme Health Care & Marketing 0 0 No Yes Visiting
Ashoo Hyderabad Professor nt
Khosla
Prof. Ph.D Utkal 2014 Yes Professor 2/7/2018 02/7/2018 Manageme Sustainable Urban 10 0 No Yes Regular
Ashutosh University nt Environmental
Mohanty Management
Prof. Atul MBA Jamnalal 1995 Yes Professor 1/6/2011 01/6/2011 Manageme Wealth and Asset 0 0 No Yes Regular
Khosla Bajaj nt Management, Strategy,
Institute of Outsourcing and
Management Offshoring, Organizational
Sciences Change, New business
building growth and higher
education
Dr. Ph.D Thapar 2017 Yes Associate 4/2/2013 21/3/2012 Manageme IT/Information System 3 2 Yes Yes Regular
Devesh University Professor nt
Kumar
Dr. Ph.D Himachal 2012 Yes Associate 01/7/2015 1/7/2015 Manageme Human Resource 7 3 No Yes Regular
Dipanker Pradesh Professor nt Management
Sharma University
Ms. Divya MBA Himachal 2010 No Astt. 27/12/2013 16/4/2010 Manageme Marketing 0 0 No No Regular
Jyoti Pradesh Professor nt 18/05/201
Thakur University 8

P a g e 230 | 621
 Ms. M.Phil Vinayaka 2009 No Astt. 25/7/2014 25/7/2014 Manageme English Literature 0 0 No No Regular
Gayatri Mission's Professor nt 23/09/201
Kanwar Research 6
Foundation -
University
Dr. Ph.D Shoolini 2018 Yes Astt. 16/7/2012 16/7/2012 Manageme Marketing 2 1 Yes Yes Regular
Kamalka University Professor nt
nt
Vashishth
Prof. Ph.D Himachal 2008 Yes Professor 20/3/2019 3/8/2010 Manageme Economics 6 2 No Yes Regular
Kesari Pradesh nt
Singh University
Prof. Ph.D Himachal 2014 Yes Professor 13/12/2017 1/2/2008 Manageme Marketing - Consumer 8 5 No Yes Regular
Kuldeep Pradesh nt Behaviour
Chand University
Rojhe
Dr. Mala Ph.D Mahatma 2017 Yes Astt. 1/5/2018 1/5/2018 Manageme Yogic Science 0 0 Yes Yes Regular
Tripathi Gandhi Professor nt
Chitrakoot
Gramoday
Vishwavidyal
aya Satna,
M.P.
Dr. Ph.D Himachal 2017 Yes Astt. 16/5/2017 16/5/2017 Manageme Law 0 0 Yes Yes Regular
Nandan Pradesh Professor nt
Sharma University
Prof. PGDM IIM Calcutta 1996 Yes Professor 31/3/2015 15/7/2013 Manageme Finance 2 0 No Yes Regular
Narinder nt
Verma
Dr. Ph.D Jaypee 2014 Yes Associate 31/3/2015 1/7/2010 Manageme Mathematics 2 2 No Yes Regular
Neeraj University, Professor nt
Gandotra H.P.
Dr. Nitin Ph.D Shoolini 2016 Yes Astt. 12/8/2010 12/8/2010 Manageme Finance 1 1 Yes Yes Regular
Gupta University Professor nt
Dr. Pooja Ph.D Shoolini 2019 Yes Astt. 21/1/2013 21/1/2013 Manageme Human Resource 3 0 Yes Yes Regular
Verma University Professor nt Management
Ms. MBA Himachal 2010 Yes Astt. 5/8/2014 5/8/2014 Manageme Human Resource 3 0 No Yes Regular
Prachi Pradesh Professor nt Management & Finance
Kapil University
Dr. Ph.D Banaras 2010 Yes Astt. 1/8/2013 1/8/2013 Manageme Statistics 7 4 No Yes Regular
Rakesh Hindu Professor nt
Kumar University
Shukla
Prof. Ph.D Guru Nanak 1979 Yes Professor 14/9/2010 14/9/2010 Manageme Landuse Management 22 8 No Yes Regular
Sunil Puri Dev nt Systems, Agroforestry and
University Climatic Change in
Environment Management

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 Dr. Ph.D Lucknow 2016 Yes Astt. 6/6/2016 6/6/2016 Manageme Sociology 3 0 Yes Yes Regular
Supriya University Professor nt
Srivastav
a
Ms. CS ICSI 2009 Yes Astt. 3/9/2012 3/9/2012 Manageme Company Law, Compliance 0 0 No Yes Regular
Varsha Professor nt and Secretarial Practice
Patil
Dr. Vinay Ph.D Himachal 2017 Yes Astt. 11/12/2017 11/12/2017 Manageme Marketing 0 0 Yes Yes Regular
Negi Pradesh Professor nt
University
Prof. Y.S. Ph.D UC Berkeley, 1993 Yes Professor 29/5/2015 29/5/2015 Manageme Forest Economy and Policy 4 5 No Yes Regular
Negi USA nt
Dr. Ph.D Himachal 2016 Yes Astt. 10/4/2017 10/4/2017 Manageme English Literature 1 0 Yes Yes Regular
Purnima Pradesh Professor nt
Bali University

*Complete list of Faculty members for Faculty of Management Sciences and Liberal Arts is given in ANNEXURE V

P a g e 232 | 621
 Faculty Diversity

Faculty Diversity Experience wise

12.50%

37.50%

50.00%

Less than 8 yrs Between 8 to 16 yrs Above 16 yrs

Faculty Diversity Qualification wise

33.33%

66.67%

Ph.D. Faculty Non-Ph.D. Faculty

Faculty Divesity Gender wise

33.33%

66.67%

Male Female

P a g e 233 | 621
6.1. Student-Faculty Ratio (SFR) (10)
(To be calculated at Department Level)

No. of UG Programs in the Department (n): 1

No. of PG Programs in the Department (m): 2
No. of Students in UG 2nd Year= u1
No. of Students in UG 3rd Year= u2
No. of Students in UG 4th Year= u3
No. of Students in PG 1st Year= p1
No. of Students in PG 2nd Year= p2

No. of Students = Sanctioned Intake + Actual admitted lateral entry students

(The above data to be provided considering all the UG and PG programs of the department)

S = Number of Students in the Department = UG1 + UG2 + UG3… +UGn + PG1 + …PGn
F = Total Number of Faculty Members in the Department (excluding first year faculty)
Student Teacher Ratio (STR) = S/F

Year CAY (2018-2019) CAYm1 (2017- CAYm2 (2016-

2018) 2017)
u1.1 30 20 20
u1.2 20 20 20
u1.3 20 20 0
UG1 70 60 40
p1.1 180 160 120
p1.2 160 120 70
PG1 340 280 90
p2.1 6 6 2
p2.2 6 2 2
PG2 12 8 4
Total No. of 422 348 234
Students in the
Department (S)
No. of Faculty in 24 22 20
the
Department (F)
Student Faculty 17.58 15.82 11.70
Ratio
(SFR)
Average SFR 15.03 SFR=(SFR1+SFR2+SFR3)/3
*The details provided in the table are populated from the NBA pre-qualifier.
*The current SFR for MBA Program is 13.65

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Note:
1. Minimum 75% should be Regular/ full time faculty and the remaining shall be
Contractual Faculty as per AICTE norms and standards.
2. The contractual faculty (doing away with the terminology of visiting/adjunct faculty,
whatsoever) who have taught for 2 consecutive semesters in the corresponding academic
year on full time basis shall be considered for the purpose of calculation in the Student
Faculty Ratio.
3. Depending upon the No. of programs in UG and PG the above table has to be updated
accordingly.
For Ex: if UG=”0” and PG=”1”. The table may be prepared for only one PG program.
4. Marks to be given proportionally from a maximum of 10 to a minimum of 5 for average SFR
between
15:1 to 25:1, and zero for average SFR higher than 25:1. Marks distribution is given as
below:
< = 15 - 10 Marks
< = 17 - 09 Marks
< = 19 - 08 Marks
< = 21 - 07 Marks
< = 23 - 06 Marks
< = 25 - 05 Marks
> 25.0 - 0 Marks

6.1.1. Provide the information about the regular and contractual faculty as per the
format mentioned below:

Total number of regular Total number of contractual faculty

Particulars
faculty in department in department
CAY (2018-19) 24
CAYm1 (2017-18) 22 NA
CAYm2 (2016-17) 20

*The details provided in the table are populated from NBA pre-qualifier

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 6.2. Faculty Cadre (20)

The reference Faculty cadre proportion is 1(F1):2(F2):6(F3)

F1: Number of Professors required = 1/9 x Number of Faculty required to comply with
20:1 Student-Faculty ratio based on no. of students (N) as per 6.1
F2: Number of Associate Professors required = 2/9 x Number of Faculty required to
comply with 20:1Student-Faculty ratio based on no. of students (N) as per 6.1
F3: Number of Assistant Professors required = 6/9 x Number of Faculty required to
comply with20:1Student-Faculty ratio based on no. of students (N) as per 6.1

Professors Associate Professors Assistant Professors

Year Required Required Required
Available Available Available
F1 F2 F3
CAY
2.35 5 4.69 4 14.07 15
(2018-19)
CAYm1
1.94 3 3.87 5 11.6 14
(2017-18)
CAYm2
1.74 3 2.6 5 7.8 12
(2016-17)
Average
2.01 3.67 3.72 4.67 11.16 33
Numbers
*The details provided in the table are populated from the NBA pre-qualifier

Cadre Ratio Marks =

AF1 AF2 0.6 AF2 0.4 10

RF1 RF2 RF3

3.67 4.67 0.6 33 0.4 10

2.01 3.72 11.16

= [1.83 + 0.76 + 1.19] x 10

= 37.8
 If AF1 = AF2= 0 then, zero marks
 Maximum marks to be limited if it exceeds 20

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6.3. Faculty Qualification (15)

FQ =1.5 x [(10X +4Y)/F)] where x is no. of regular faculty with Ph.D., Y is no. of regular
faculty with MBA, F is no. of regular faculty required to comply 1:20 Faculty Student ratio
(no.
of faculty and no. of students required are to be calculated as per 6.1)

Particulars X Y F FQ=1.5 x [(10X +4Y)/F)]

CAY (2018-19) 18 6 24 12.75
CAYm1 (2017-18) 13 9 22 11.32
CAYm2 (2016-17) 11 9 20 10.95
Average Assessment 11.68
*The details provided in the table are populated from the NBA pre-qualifier

6.4. Faculty Retention (15)

No. of regular faculty members in:

CAYm2 (2015-16) = 19 CAYm2 (2016-17) = 20 CAYm1 (2017-18) = 22 CAY (2018-19) = 24

Item Marks
(% of faculty retained during the period of assessment keeping CAYm3 as base
year)
>=90% of required Faculty members retained during the period of assessment 15
keeping CAYm3 as base year
>=75% of required Faculty members retained during the period of assessment 10
keeping CAYm3 as base year
>=60% of required Faculty members retained during the period of assessment 8
keeping CAYm3 as base year
>=50% of required Faculty members retained during the period of assessment 5
keeping CAYm3 as base year
<50% of required Faculty members retained during the period of assessment 0
keeping CAYm3 as base year

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 No. of regular faculty members in 2018-19 (CAY) = 24 and retention ratio is 89.48%.
 No. of regular faculty members in 2017-18 (CAYm1) = 22 and retention ratio is 94.74%.
 No. of regular faculty members in 2016-17 (CAYm2) = 20 and retention ratio is 100%.
 No. of regular faculty members in 2015-16 (CAYm2) = 19 and retention ratio is 100%.

Regular faculty
Particulars No. of retained faculty Faculty retention ratio
(CAYm3)
CAY (2018-19) 17 19 89.48%
CAY (2017-18) 18 19 94.74%
CAY (2016-17) 19 19 100%
CAY (2015-16) 19 19 100%
Average Retention Ratio 96.06%
*The details provided in the table are populated from the NBA pre-qualifier

6.5. Faculty Initiatives on Teaching and Learning (10)

Initiatives taken up by the School of Business Management and Liberal Arts on teaching and
learning are summarized in the following description. Faculty has been rigorously using
contemporary pedagogy to make the teaching process an interesting process effective and
keeping students engaged.

Some of the initiatives that are taken to have significant results are as follows:

 eUniv Platform: The School of Business Management and Liberal Arts is

strengthening supplementary learning through inbuilt online Learning Management
System (LMS) called eUniv and is making 100% use of e-learning and online
resources through eUniv initiative and LMS (Learning Management System). Every
faculty member uses laptop with Wi-Fi connection for appropriate execution of the
academic as well as research activities via eUniv platform. Students have access to the
study material on eUniv and take assignments/quizzes/examinations online.

 myShoolini app: Attendance of the students is taken online in the class on myShoolini
app, which immediately updates the student with the percentage attendance score.

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 SPRINT program: For functional and soft skills, the SPRINT workshops are a
regular and continuous activity in the campus. SPRINT has the potential to be a role
model for functional and soft skills training. The details of SPRINT program have
been given in Criterion I.

 Shoolini Examination portal: Fully operational online examination system that

incorporates - MCQ, short and descriptive questions.

 Program booklet: Detailed lecture schedule for all the courses in the program are
made available in form of a book. Each course lecture schedule includes lecture wise
details including course outcomes, pedagogy, topic to be covered, assignments, cases
to be done and references. Lecture schedules are uploaded on eUniv before the
commencement of regular classes.

 Teaching Pedagogy: All the lectures are executed using power point presentations
supplemented by cases and uploading video lectures and OER (Open Educational
Resources) study material on eUniv. Emergent initiatives (Activity based
assignments, real life case studies, role plays etc.) taken to enable the students to think
cross disciplinary boundaries and / or to make connections between what they learn
inside as well as outside the classroom.
 Discussion forums: Online discussion forums allow to have anytime and anywhere
dialogue between faculty members and students, the facility is available on eUniv. It
is a platform where students can exchange their views on any relevant topic
 Faculty learning initiatives: The faculty members are encouraged to participate in
short term courses, webinar, staff development programs and workshops to keep pace
with the advanced level of knowledge and skills. The faculties have been
participating/presenting papers in national/international conferences and publish their
articles in national and international journals to enrich their knowledge.
 Massive Open Online Courses (MOOCs): A massive open online course (MOOC)
is a model for delivering learning content online to any person who wants to take a
course, with no limit on attendance.

Looking after the great success of MOOCs courses throughout the world Shoolini has also
introduced these in its curriculum from the academic year 2018. These Courses provide a

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great opportunity to students for thinking out of the box & expand their learning curve with
additional knowledge.

Some of the findings suggest that people from developing countries more frequently report
benefits from taking MOOCs and also in developing countries, people with lower
socioeconomic status and with less education are more likely to report benefits. It appears that
MOOCs are tangibly helping people who take the time and effort to complete courses.

Students in Shoolini have successfully completed the courses within the time and with
increasing demand among the students, the university is planning to launch more courses in
future for the betterment. The students are encouraged to get certifications from IRDA and
AMFI and are exposed to experiential learning through project based learning where they
undertake live projects.

 ICFL: Centre of Excellence

ICICIdirect Centre for Financial Learning (ICFL) is an initiative of ICICI Securities Ltd. set
up with an objective of simplifying financial knowledge and increasing financial literacy.
ICFL training programmes are categorized under Investment Education Programmes and
Professional Certification & Development Programmes. More than 4 lakh students,
professionals, and investors have acquired practical knowledge through various ICFL
programmes over the years. ICICIdirect Centre for Financial Learning has been conferred
with the Award for Innovation in Learning and Best Online Learning Solution at the World
Education Congress. It also won the Emerging Brand Award at CMO Asia in Singapore.

ICICIdirect Centre for Financial Learning has gained industry expertise through years of
practice in the domain of Financial Services. The world of Finance in general financial
services, in particular, is becoming more and more specialized. This has resulted in a need of
global professional industry certifications which are tailor-made with a global outlook and
industry requirement. Delivery of training on these certifications by an Industry leader results
in further extension of knowledge as they add to it the ‘Practioner’s Approach’.

The association between Shoolini University (School of Business Management and Liberal
Arts) and ICICIdirect Centre for Financial Learning aims to offer some benefits mentioned
below to the students of Shoolini University. Shoolini University.

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Bridge Skill Gap: Bridge gap between industry requirements and academic output by
enhancing the competencies of students.

Specialized Domain Skills: Acquisition of financial knowledge by students through Globally

Recognized Certifications.

Practical Curriculum: Training from practitioners to acquire a practitioner’s outlook.

Expert Faculty: Access to experienced faculty from all over India. The ICICIdirect Centre
for Financial Learning (ICFL) aims to address the learning needs of students in the domain of
Finance through its Professional Certification and Development Programmes that have a
practical and implementable approach. These programmes are focused to create next-
generation leaders by expanding the pool of qualified and certified professionals in the
industry. They are also focused to provide better employment opportunities and competitive
advantage over others.

The various Professional Certification and Development Programmes offered by ICFL are:

 Training for international certifications like Certified Financial Planner (CFPCM)

and Chartered Financial Analyst (CFA®)
 Joint Certificate programmes in Stock Markets & Financial Markets with National
Institute of Securities Markets (NISM)
 Certification programmes in Finance in association with esteemed institute’s like
XLRI Jamshedpur, Indian Institute of Management (IIM) Indore, Frankfurt School
of Finance & Management (FS)
 Workshops on Capital Markets

Mode of Delivery: The mode of delivery of these programmes is through ICFL’s Virtual
Classroom (V-Class)

V- Class is ICFL’s endeavor to introduce a platform that has features of real-time virtual
interactions where virtual lectures are delivered by the expert faculties, industry professionals
and academicians. Equipped with its numerous functionalities, V-Class provides the student
flexibility to attend the program at his/ her convenience from college lab and home on any

P a g e 241 | 621
device (for e.g. desktop, laptop or a handheld device). The student has access to the recorded
sessions which is subject to necessary approvals.

6.6 Faculty performance, appraisal and development (10)

Faculty members of Higher Educational Institutions today have to perform a variety of tasks
pertaining to diverse roles. In addition to instruction, Faculty members need to innovate and
conduct research for their self-renewal, keep abreast with changes in technology, and develop
expertise for effective implementation of curricula. They are also expected to provide services
to the industry and community for understanding and contributing to the solution of real life
problems in industry. Another role relates to the shouldering of administrative responsibilities
and cooperation with other Faculty, Head of School and the Head of Institute. An effective
performance appraisal system for Faculty is vital for optimizing the contribution of individual
Faculty to institutional performance.

The performance appraisal at School of Business Management and Liberal Arts is based on a
well-defined system undertaken year:

(i) Faculty Self-Assessment – A format is provided which the faculty has to fill
every year.
(ii) School Assessment Committee – It assesses results after every end semester
examination.
(iii) Feedback from Students – Student feedback is taken on teaching and for each
course
taught by the faculty members.

6.6.1 Faculty performance: In order to keep a measure of our teaching performance,

comprehensive feedback is conducted at the end of each semester. It is taken online
on the Shoolini LMS (Learning Management System) eUniv in order to understand
the students’ perception of a faculty’s pedagogy, knowledge of the subject and other
traits like punctuality, handling the class, language/gesture, clarity of words etc.

To maintain the credit-worthiness of feedback, following techniques/characteristics are used:

1. Anonymity: The feedback is kept anonymous so that no one can know the identity of
the student giving the feedback. eUniv team goes to the classes and updates the

P a g e 242 | 621
 students about the anonymity of the feedback through live demonstrations. This is
practiced in order to make students comfortable and to encourage them to give true
feedback without any fear.
2. Secrecy/Surprise: Students feedback is taken surprisingly so that no faculty member
can influence the students’ opinion before filling up the feedback.
3. Transparency: With a motive to maintain 100% transparency, feedback is taken
online on eUniv and opened to the faculty members once the result of that particular
semester has been declared. Faculty members, then can see the student’s comments
and can improve themselves wherever required.
4. Analysis and submission for review: Once the feedback is closed and analysis of the
feedback is performed and the compiled data is shared with the respective Head of
schools / Deans and the Registrar office so that the corrective action is taken, wherever
required.

Manthan: It is generic feedback which is taken annually from the students and faculty/ staff
members separately to know about their views and suggestion for overall improvement in the
facilities available at the University Campus. This feedback is kept anonymous to encourage
students, faculty and staff to write fearlessly and honestly so that management can get true
feedback and they can take necessary steps to correct them. To maintain the credit-worthiness
of Manthan feedback, following techniques/characteristics are used:

1. Anonymity: The feedback is kept anonymous so that students, faculty and the staff members
can give their suggestions fearlessly and we can get true feedback.
2. Promotion of the event: The event is promoted more and more through emails, SMS and in
the class rooms so that a good strength participates in this event and genuine, majority of
comments are received on the things which are required to be corrected.

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Feedback Analysis

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 6.6.2 Faculty appraisals: School of Business Management and Liberal Arts follows the
appraisal mechanism of the university which is an annual process done at the end of
every year. Each faculty member presents his/her achievements of the year of
assessment in front of the appraisal committee. The process is the 720-degree
appraisal where multi rater evaluation and the student feedback is taken into
consideration for any kind of increment decisions, developmental programs and other
administrative decisions. The appraisal process is completely transparent and
effectiveness.

SHOOLINI UNIVERSITY, SOLAN

APPRAISAL OF TEACHING FACULTY
(January 2018 to December 2018)

INSTRUCTIONS FOR FILLING APPRAISAL FORMS

1. Please fill the form electronically – no hand written form will be considered.
2. For Research; Please attach copy of full research papers. Score for research will only be
considered if research papers attached.
3. Please attach certificate for course completion for all courses undertaken in January 01, 2018
to December 31, 2018. Score for teaching category will only be considered if course
completion certificate is attached.
4. Last date to receive the filled form (hard copy) is March 08, 2019.
5. Please attach separate sheet for any additional information, wherever required.

Name
Faculty and School

Designation Date of Joining

University
Qualification
(Last degree
Area of specialization
and date of
completion)

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SUMMARY OF KEY ACHIEVEMENTS IN YEAR (January 01, 2018 to December
31,2018)
(Please only state IMPACT and not ACTIVITIES)
Teaching:

Research:

Contribution to University:

Personal Development/Leadership:

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 CATEGORY I: TEACHING (Please give details in separate sheet, if any)

Sr. Score Self- HoS Dean

Nature of Activity Details
No Allotted Score Score Score
Use of eUniv, uploading
lectures, uploading
video lectures, timely
delivery of lectures and
1.
meeting the expected 15
load, timely submission
of results etc.

2. Creativity/Innovation 15
Quality of Teaching,
3. 20
Student Feedback
Total Score 50

CATEGORY II: RESEARCH / INNOVATION CONTRIBUTION DETAILS (Total

Score 50)
(Please give details in separate sheet, if any)
Nature of Activity Score Self- HoS Dean Details
Allotted Score Score Score
1. Details of Inputs / Efforts
towards Research &
Development
* Projects Submitted, Papers
Submitted in Thompson/
Reuters/ Scopus etc , No. of 15
Phd Students guided/guiding
etc
2. Details of Output/
Achievements out of
Research
* Scival FCI, H factor 35
* No. and cost of sanctioned
projects, No. of Patents etc

Total Score 50

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CATEGORY III: CONTRIBUTION TO UNIVERSITY

Sr.
Score Self- HoS Dean
No Nature of Activity Details
Allotted Score Score Score

Leadership /
Participation in
activities beyond
teaching and
1.
research,

Leadership /
Participation in
Conferences /
Workshops etc.
2.
(Internal & External)

Leadership /
Participation in
Student related
3.
activities

50

Other Activities like

Placement, Sprint,
4. Admissions etc.

Total Score 50

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CATEGORY IV: PERSONAL DEVELOPMENT / LEADERSHIP

Sr.
Score Self- HoS Dean
No Nature of Activity Details
Allotted Score Score Score

Key note & invited

Speeches in
Conferences/
1.
Workshops etc

Contribution as
Editor/Writer in
2. renowned Journals

50
Publishing Papers
with top Scientists of
3. Nobel Laurette

Member of any
4. Association

Total Score 50

Signature of Faculty

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OVERALL COMMENTS / ASSESSMENT

HOS

Signatures of HOS
DEAN

Signatures of DEAN
EVALUATION COMMITTEE

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Development System

The faculty development system of the school is mentioned under point 2.1.2.1. Following
are the details of cuurent faculty members’ participation/membership:

Name of the
National Committee Membership
Faculty
• 1. Life member, Indian Society of Agricultural Economics, Mumbai
• 2. Life member, Indian Society of Agricultural, Nagpur
• 3. Life member, Indian Society of Tree Scientists, Solan
Prof. Y.S. • 4. Life member, Indian Society of Agricultural Development and Policy,
Negi Ludhiana
• 5. Life member, National Environment Science Academy, New Delhi
• 6. Life member, Indian Society of Agricultural Marketing and National
Environment Science Academy, Delhi
 1. Member of World Economic Associations, UK.
2. Member of the Society of Economics and Development, Ludhiana, India
Prof. Kesari
3. Life Member, The Indian Society for Ecological Economics (INSEE),
Delhi.
Ms. Varsha
 Associate Member, Institute of Company Secretaries of India (ICSI)
Patil
1. Member of International Scientific Committee of International
Conference on Education Reform, Management Innovation and Social
Science (ERMISS 2019) held at Beijing, China on March 24 and 25,
2019.
Dr. Purnima 2. Member of Advisory Committee for ‘International Conference on
Bali Technology for Education, Training and Business (ICTETB
18)’ organized at School of Education, Noida International University,
G.B. Nagar, U.P. India on April-5th and 6th-2018 in collaboration with
ARSEAM Foundation, New Delhi, India with the theme “Technology for
Education, Training and Business”.

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 3. Member of Reviewer Committee of 5th International Conference on
Literature, Language, Humanities and Social Sciences (L2HSS-2017-
BALI) Oct. 12-13, 2017 Bali, Indonesia.
4. Life time member of International Society for Research & Development
(ISRD).

Faculty acting as Resource Person

S. No. Name of faculty Details of board, etc.

1 Prof. Atul Khosla 1. 1. Independent Director, Gabriel India Ltd.
2. 2. Co-Founder AADDOO
3. 3. Advisor of Ankur Capital Fund
4. 4. Member HP State Council of CII (Confederation of
Indian Industry)
2 Ms. Pooja Verma 5. Delivered an invited talk on “Parents Association” at St.
Luke’s School, Solan
3 Ms. Varsha Patil Acted as a resource person at Yogada Satsanga
Mahanvidyalaya, Ranchi for NAAC Accreditation in Sept,
2017
4 Prof. Kesari 1. Delivered an invited talk on “Changing Trends in
Careers, Knowledge & Skills - Corporate Preference
and Career in Research” in “The Mann School”, Delhi,
Oct 23, 2018
2. Delivered an invited talk on “Changing Trends in
Career & Careers options for Students” at Sacred Heart
Convent School Senior Secondary School, Ludhiana,
Dec 5, 2018
5 Prof. Kuldeep Rojhe 1. Career Counselling Session on “Careers in Business
Management” at Govt. School, Salogra on Nov 6,
2015
2. Delivered a talk on “Career Options after 12th” at
Govt. School Sultanpur on Oct 19, 2016

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 3. Delivered a talk on “How to choose great institution
for Higher Education” at Govt. College, Ghumarwin
on Feb 14, 2019
4. Invited a talk on “Avenues in Business Management”
Government College Nahan on Dec 22, 2017
5. Delivered a talk on “Choosing a great career”
Chinmaya Vidyalaya Nauni, Solan
6. Invited talk on “Doing the Maths for MBA Degree” at
UCBS Shimla on Feb 23, 2018
7. Delivered a talk on “Career options after 12th” at
Central School for Tibitians, Solan
8. Invited talk on “Marketing – what you are supposed to
do” at Shoolini Institute of Life Sciences & Business
Management, Solan on March 7, 2018
9. Delivered a talk on “Marketing Planning” at DIC,
Solan
10. Delivered a talk on “International Marketing” at
MSME, Solan
11. Keynote speaker in International Conference on
multidisciplinary research, practices & studies, AP
Goyal Shimla University
12. Understanding buying potential for setting up a mall
for Propbrowser Realty India Pvt Ltd. Bangalore,
December 2014. Project formed the basis for
establishing biggest Mall in Himachal.
13. Women Empowerment in Himachal Pradesh, August
2018. Project was submitted to Private Educations
Institutions Regulatory commission (PERC),
Government of Himachal Pradesh. The study
established basis for policy decisions by HP
Government, August 2018
6 Dr. Purnima Bali 1. Chaired a session on “Multidisciplinary Research in
the field of Literature” at International Conference on

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 Multidisciplinary Research, Practices and Studies
(ICMRPS-2018) at Shimla University, Shimla (H.P.)
on Feb 24, 2018.
2. Conversation with Hansda Sowvender Sekhar (Sahitya
Akdemi Yuva Puraskar winner) on the topic “Banned
Books in India: Muffled Voices” at Shimla
International Literature Festival on June 24, 2018.
3. Talk on “Recent Trends in different domains – A
Perspective from Literature side” at International
Conference on Multidisciplinary Research, Practices
and Studies (ICMRPS-2018) at Shimla University,
Shimla (H.P.) on Feb 24, 2018.

Faculty of Management Sciences and Liberal Arts participation in Conferences and

Symposia

S. Details of the conference and paper

Name of faculty
No.
Dr. Dipankar Attended The Fourth International ERPBSS Conference held at
1
Sharma Dubai on Jan 16, 2018
Prof. Adesh
2 Attended IMI-conference in Mizoram
Saini
Mr. Chander Presented paper “Online Human Trafficking Technology in its
Mohan Gupta Grim Picture” in 3rd National Conference on Human Rights and
3
and Dr. Pooja Gender Justice 2018 held on June 23, 2018 at Indian Law
Verma Institute, New Delhi.
Presented paper in conference titled “Entrepreneurship for the
XXI Century- Images and Perspectives”, Faculty of
Management, University of Warsaw, Poland, Nov 16-17, 2017
4 Ms. Prachi Kapil
Presented paper in conference titled “A Conceptual Investigation
of Entrepreneurship Education: The Road Travelled and the
Journey Ahead”

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 Attended Sustainable Mountain Development Summit- VII and
respective discussion sessions from Oct 3 -10, 2018
Attended FDP on ‘Simulation Based Learning’ organized by
LearnBiz Solutions on June 7, 2018
Authored and presented a paper titled “Literature & Media: A
Study of Stoning of Soraya M.” at National Conference
organized by Department of Management & Humanities, NIT
Hamirpur, Himachal Pradesh on July 14-15, 2017
Attended Faculty Development Program on simulations at
Shoolini University, Solan (H.P.) by b3 Solutions Pvt. Ltd. in
June, 2018
Attended Workshop on ‘Building a Customer Centric Culture’
at Shoolini University, Solan on December 9, 2017
5 Dr. Purnima Bali
Attended Sustainable Mountain Development Summit VII on the
theme “Wellbeing of Next Generation of Farmers in the
Himalayan Region” at Shoolini University, Solan (H.P.) on Oct
3-5, 2019
Presented paper titled “Realisation of Spiritual Life with
Reference to Dr. Faustus” at National Conference on
Interdisciplinary Approaches in Understanding Science, Arts and
Spirituality organized by Department of Visual Arts, Himachal
Pradesh University, Shimla on Oct 1-2, 2018
Attended National Conference on Sociological Review on
Urbanization and The Environment
Dr. Supriya Attended International Conference on Women Empowerment
6
Srivastava Through Political Participation in Indian Society
Attended International Conference on History of Indian Caste
System: Continuity and Changes

Attended Director's Club training program for Non-Executive

Prof. Atul and Independent Directors at Mumbai on Nov 15-17, 2017
7
Khosla
Attended HP State Council Meeting at CII Northern region on
Dec 19, 2017

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Participated in TedX at Chandigarh on Jan 21, 2018
Invited in McKinsey India Meet at Taj Palace, Delhi on Feb 6,
2018
Invitated in Nostalgia 2018 and Verification of Batch Files for
Directory at Mumbai on March 3, 2018
Participated in India Conference on Innovation, Intellectual
Property and Competition at Delhi on March 30, 2018
Attended Vibrant Networking Forum at Chandigarh on May 5,
2018
Invited as a guest speaker in 6th Higher Education Technology
Conference 2018 at Delhi on June 21, 2018
Participated in EW India Higher Education Rankings Awards
Nite 2018-19 at Bangalore on June 23, 2018
Attende CII Education Summit at Delhi on June 29, 2018
Invited as guest speaker in Leadership summit by Shoolini
University at Chandigarh on July 20, 2018

Participated in World Education Summit 2018 at New Delhi on

Aug 9-10, 2018
Attended Fifty-Fourth Annual General Meeting (AGM) of the
members of GABRIEL INDIA LIMITED held on July 29, 2016
at Auditorium, Gabriel India Limited, 29th Milestone, Pune-
Nashik Highway, Village Kuruli, Taluka Khed, Pune,
Maharashtra
Attended ad guest Ankur Capital, Annual Founder Meet
on Aug 8, 2016 at Jetha Compound 1, Byculla €, Mumbai
Delivered lecture at 19th JRD Tata Memorial on Aug 26, 2016
At New Delhi
Attended SEBI CMC Meeting held on Aug 29, 2016 at BKC,
Mumbai
Attended ASSOCHAM's 2nd Conference on "Quality Education
for ALL - Role of Affordable & Accessible Technology" held on
Aug 30, 2016 at Hotel Royal Plaza, New Delhi

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 Visited China for academic collaborations from16/09/2016 to
Sept 26, 2016
Attended Vibrant Gujarat Global Summit – 2017: Curtain Raiser
& Interaction Session with Shri Vijaybhai Rupani, Hon’ble Chief
Minister of Gujarat held on Nov 4, 2016 at Taj Palace Hotel, New
Delhi
Participated in The Future of Higher Education Assessments:
Developing an Ecosystem of Quality Examination held on Nov
9, 2016 at The Habitat Center, New Delhi
Attended Association of Indian Universities North Zone Vice
Chancellor’s Meet 2016-17 held on Dec 22-23, 2016
Interacted with DPS School students on Feb 8, 2017 in Pune
Attended Aegis Graham Bell Awards Ceremony 7th edition On
Feb 9, 2017 at NDMS Convention Center, New Delhi
Dr. Nandan
Attended International Conference on Multidisciplinary
Sharma & Mr.
8 Research, Practices and Studies (ICMRPS-2018) held on Feb 23-
Chander Mohan
24, 2018
Gupta

Attended Conference on Entrepreneurship for the XXI Century-

Images and Perspectives, Faculty of Management, University of

Dr. Devesh Warsaw, Poland, Nov 16-17, 2017

9
Kumar Attended Faculty Development Program (FDP) on Advance
Research Methodology and Data Analytical Tools on July 10-14,
2013 Jaipuria Institute of Management, Ghaziabad (India)

Attended National Conference on Environment and Natural

Resource Management, Shoolini University on Feb 23-24, 2017.

Attended National Conference on Forestry: Current Challenges

10 Prof. Kesari
and Future Prospects, November 15-18, 2016, HFRI, Shimla.

Attended Faculty Development Program (FDP) on Mentoring

Skills, Shoolini University, Solan on Jan 20, 2017.

P a g e 260 | 621
 Attended Faculty Development Program (FDP) on “Building a
World Class University”, Shoolini University, Solan, Oct 24,
2016
Attended Workshop on Presentation Skills, Shoolini University,
Sept 13, 2017
Attended FDP on ‘Leadership Development and Organizational
Transformation’ by Mr. Santosh Babu, May 24, 2017
Attended Workshop on ‘Digital Marketing’, Shoolini University
on April 25, 2017 (by Ranjoy Dey)

Attnded Workshop and Review on Skilling and Livelihood

Intervention, Department of Rural Development, Govt. of
Himachal Pradesh, Shimla on Feb 7, 2018.

Attnded Sustainable Mountain Development Summit VII,

Shimla on Oct 3-5, 2018.

Attended Faculty Development Program on “Simulations”,

Shoolini University, Solan, June 7, 2018.
Attended International Conference on Sustainable Development
Goals: Opportunities and Challenges in 2030 Agenda,
Himachal Pradesh Institute of Public Administration
(HIPA), Shimla on March 15, 2019.

Presented a paper titled Fuelwood Consumption in

Mountain Regions- A Challenge in 2030 Agenda of
Sustainable Development Goals.

Attended Conference on Citation Analysis, Impact Factor,

Prof. Narinder
11 Patents & Copy Rights for Maximizing Research Impact on May
Verma
5, 2014 at PHD CHAMBER, New Delhi.
Attended one week workshop on Tools and Techniques for
Data Analysis in Management Research, June 20-25, 2016 at
JUIT, Waknaghat, H.P.
12 Ms. Prachi Kapil
Attended FDP on Jan 20, 2017, on ‘Mentoring Skills’ by Mr.
Sanjay Sharma at Shoolini University Solan

P a g e 261 | 621
 Attended Workshop in IPR and GI on March 16, 2017, at
Shoolini University, Solan

Attended PDP on HR Analytics at BITS Pilani on March 19-20,

2017
Attended a workshop on Leadership Development and
Organizational Transformation by Mr. Santhosh Babu on May
24, 2017 at Shoolini University

Attended a workshop on Positive Psychology by Mr. Barinder

Ahluwalia on June 15, 2017, at Shoolini University, Solan

Attended 10 days Research Methodology Program for Ph.D

students, sponsored by ICSSR. March 18-27, 2015

Presented paper in the conference titled"Entrepreneurship

for the XXI Century - Images and Perspectives"organized
by the Centre for Entrepreneurship, Faculty of
Management, University of Warsaw, Poland on Nov 16-17,
2017.

Attended Sustainable Mountain Development Summit- VII

and respective discussion sessions from Oct 3-10, 2018

Attended FDP on ‘Simulation Based Learning’ organized by

LearnBiz Solutions on June 7, 2018

Chaired a technical session in an international conference-

Dr. Devesh "Envisioning India 2.0: Economic Policies Prospects and
13
Kumar Challenges” on Dec 1, 2018 at Jaipuria Institute of Management,
Ghaziabad

Member organizing committee in the Sustainable Mountain

Development Summit (SMDS-VII) held at Shoolini University,
14 Ms. Varsha Patil
Solan on October 3-5, 2018. The theme was “Wellbeing of Next
Generation of Farmers in the Himalayan Region”

P a g e 262 | 621
 Participated in Second Annual IPR workshop at Shoolini
University on March 15, 2019

Keynote speaker on one day workshop on National and

International ranking Systems at Shoolini University on March
16, 2019
Participated in Sustainable Mountain Development Summit Oct
3-5, 2018
15 Prof. YS Negi Participated in ICSSR sponsored seminar on Agriculture
diversification and vulnerabilities to climate change at Eternal
University, March 2019

Attended National Conference on Management, Economics &

Social Sciences (NCMESS), July 2017. Topic: A Comparative
Study on Financial Inclusion of Public and Private Sector Banks
– A Case Study of North Eastern Region

Attended International Dialogue on Himalayan Ecology,

16 Dr. Nitin Gupta organized by Dialogue Highway, Chandigarh, February 2016

Attended Faculty Development Program on Simulation Based

Learning organized by LearnBiz Simulations held within
university (2018)

Attended Sustainable Mountain Development Summit VII held

in Oct, 2018 at Shoolini University

Presented paper in the National Conference on Management,

Economics & Social Sciences (NCMESS2017) held on July 14-
15, 2017 at NIT Hamirpur, H.P. Topic: "A review of Network

Dr. Kamalkant Marketing industry's fight towards legitimacy in India"

17
Vashisth Participated in the Sustainable Mountain Development Summit
(SMDS-VII) held at Shoolini University, Solan on Oct 3-5,
2018. The theme was “Wellbeing of Next Generation of Farmers
in the Himalayan Region”.

P a g e 263 | 621
Conferences/Workshops organized within campus in the Academic Year 2016-17 and
2017-18

Sr. No. Date of the Event Theme

11th to 18th July, Workshop cum Training Program on Technical Skill
1
2016 Development 2016
Workshop on “Intellectual Property Rights (IPR) and
2 16th March, 2017
Geographical Indications (GI)”
National Conference on Environment and Natural
Resource Management, by SERB, DST; Dept. of
23rd to 24th Tourism and aviation, Shimla; Center of research on
3
February, 2017 Himalayan sustainability and development, Shoolini
University; HIM Science Congress 7Association, HP;
held at Shoolini University
Faculty Development Program (FDP) on “Building a
4 24th October, 2016
World Class University”, Shoolini University, Solan
13th September,
5 Workshop on Presentation Skills, Shoolini University
2017
FDP on ‘Mentoring Skills’ by Mr. Sanjay Sharma at
6 20th January, 2017
Shoolini University Solan
Workshop on IPR and GI to promote awareness on IPR
7 16th March, 2017
amongst students and faculty members
Workshop on skills enhancement by Mr. Gaurav Singh,
8 6th eptember, 2017
Senior Director PricewaterhouseCoopers
26th to 27th October,
9 Writing Seminar-Workshop for MBA
2017
24th November,
10 Workshop on Legal Aid Camp
2017
27th to 28th
11 Workshop in innovation by to Mr. Bawa Grover
November, 2017
Workshop on pedagogy by Mr. Dipra Jha from
12 12th February, 2018
University of Nebraska-Lincoln, United States
13 8th March, 2018 Symposia on Women Empowerment
Seminar on Skills required by Corporates by Ms. Ratna
14 6th April, 2018
Singh, HR- Flipkart
Workshop on Entrepreneurship by Sandeep Jain -
th
15 12 April, 2018 Strategy Consultant and Leadership Coach, Value
Unlocked
FDP on Business strategy Simulations – Mr. Maninder
16 7th June, 2018
Singh, LearnBiz Solutions LLP
Workshop on Positive Psychology by Mr. Barinder
17 10th August, 2018
Aluwalia

P a g e 264 | 621
6.7 Visiting/Adjunct/Emeritus Faculty etc. (10)

Adjunct faculty also includes Industry experts. Provide details of participation and
contributions in teaching and learning and /or research by visiting/adjunct/emeritus faculty
etc. for all the assessment years:

 Minimum 50 hours per year interaction with adjunct faculty from industry/retired
professors etc.

Visiting/Adjunct/Emeritus Faculty is invited by the School of Business Management and

Liberal Arts to give lecturers for content beyond syllabus and develop professional and
personal competency in research, publications, innovation and teaching among faculties and
students.

Following is the list of Visiting/Adjunct/ Emeritus Faculty etc. during last three years.

Assessment Name of Guest Speaker who contributed

Topic
Year more than 50 hrs.

Mr. Rajendra Abhange Leadership Skills

Preparation & Cracking

2016-17 Mr. Abhishek
Interviews

Ms. Sona Narang Grooming & Etiquettes

Role of Human
Ms. Pooja Malik
Resources

Ms. Renu Thakur Self-esteem

2017-18
Life in the sales
Mr. Dheeraj Mahajan
department

Mr. Birender Ahluwalia Positive Psychology

Mr. Vivek Atray Leadership Skills

Mr. Amit Sharma Corporate Life

2018-19 Mr. Neel Kamal Puri Indian Authors

Challenges of corporate
Ms. Ratna Singh
life

P a g e 265 | 621
 Name of Visiting/Adjunct/Emeritus
Assessment
Faculty who contributed more than 50 Topic
Year
hrs.
Mr. Ashish Khosla Marketing Strategies
2016-17 Art of living and Health
Dr. Ashoo Khosla
Awareness

Mr. Ashish Khosla Marketing Strategies

Dr. Ashoo Khosla Creativity in life

Mr. Sumit Gupta Corporate Life

2017-18
Role of Human
Mr. Pradeep Sharma
Resources

Mr. Amit Khanna Banking and Finance

Dr. S.C. Tewari Agriculture Economics

Mr. Ashish Khosla Marketing Strategies

Dr. Ashoo Khosla Creativity in life

2018-19
Role of Human
Mr. Pradeep Sharma
Resources

Mr. Amit Khanna Banking and Finance

School of Business Management and Liberal Arts regularly invites guest speakers from
industry and academia to interact with the students, the detailed list is given in the Point 7.1.3
(C)

6.8 Academic Research (75)

Faculty Paper Publication

 (List of Publications in referred journals, reputed conferences, books, book chapters, case
studies in public domain etc.)

 List of Ph.D. /Fellowship titles(FPM) awarded during the assessment period while working
in the institute

P a g e 266 | 621
School of Business Management & Liberal Arts focuses primarily on research areas such as,
human resource management, marketing, finance and environment management. In the
domain of human resource management, emphasis is on exploring new research horizons in
workers’ participation, organizational behavior, decision making and employee
empowerment, job satisfaction and performance, cultural workforce diversity and work life
in industries.

The basic concern in the field of marketing is on customer value, supply chain management,
customer adoption, retention & satisfaction, customer relationship management and spending
behavior, consumer attitude and perception etc. Thrust in the area of finance is on evaluating
the impact of various schemes and policies on the growth of banking sector, stock market
analysis, a comparison of private, public and foreign banks and the impact of corporate
governance and disclosure practices on retail investor participation. School of Business
Management & Liberal Arts has also been working on a prestigious World Gold Council
Project titled ‘Role of Gold in Economic Sustainability of Himalayan Region with a Focus on
Himachal Pradesh’.

The list of publications of faculty and Ph.D awarded in the assessment year 2016-17,
2017-18 and 2018-19 is given below:

Research Currently Nature of

Name of Date of Paper Associated (Y/N) Associati
Sr. Ph.D
Faculty Designation Joining the Publications/ Date of leaving (in on
No. Awarded
Member Institution Book case currently (Regular/
Chapters associated is (No) Contract)
Prof. Adesh
1 Professor 1/8/2011 18 2 Yes Regular
Saini
Mr. Amar Assistant
2 15/07/2013 0 0 Yes Regular
Rao Professor
Ms. Ashoo Associate
3 18/06/2015 0 0 Yes Visiting
Khosla Professor
Prof.
4 Ashutosh Professor 2/7/2018 10 0 Yes Regular
Mohanty
Prof. Atul
5 Professor 1/6/2011 0 0 Yes Regular
Khosla
Dr. Devesh Associate
6 21/03/2012 3 0 Yes Regular
Kumar Professor

P a g e 267 | 621
 Research Currently Nature of
Name of Date of Paper Associated (Y/N) Associati
Sr. Ph.D
Faculty Designation Joining the Publications/ Date of leaving (in on
No. Awarded
Member Institution Book case currently (Regular/
Chapters associated is (No) Contract)
Dr. Dipanker Associate
7 1/7/2015 7 2 Yes Regular
Sharma Professor
Ms. Divya Assistant
8 16/04/2010 0 0 No 18/05/2018 Regular
Jyoti Thakur Professor
Ms. Gayatri Assistant
9 25/07/2014 0 0 No 23/09/2016 Regular
Kanwar Professor
Dr.
Assistant
10 Kamalkant 16/07/2012 2 0 Yes Regular
Professor
Vashishth
Prof. Kesari
11 Professor 3/8/2010 6 1 Yes Regular
Singh
Prof.
12 Kuldeep Professor 1/2/2008 8 2 Yes Regular
Chand Rojhe
Dr. Mala Assistant
13 1/5/2018 0 0 Yes Regular
Tripathi Professor
Dr. Nandan Assistant
14 16/05/2017 0 0 Yes Regular
Sharma Professor
Prof.
15 Narinder Professor 15/07/2013 2 0 Yes Regular
Verma
Dr. Neeraj Associate
16 1/7/2010 2 0 Yes Regular
Gandotra Professor
Dr. Nitin Assistant
17 12/8/2010 1 0 Yes Regular
Gupta Professor
Dr. Pooja Assistant
18 21/01/2013 3 0 Yes Regular
Verma Professor
Ms. Prachi Assistant
19 5/8/2014 3 0 Yes Regular
Kapil Professor
Dr. Rakesh
Assistant
20 Kumar 1/8/2013 7 4 Yes Regular
Professor
Shukla
Prof. Sunil
21 Professor 14/09/2010 22 8 Yes Regular
Puri

P a g e 268 | 621
 Research Currently Nature of
Name of Date of Paper Associated (Y/N) Associati
Sr. Ph.D
Faculty Designation Joining the Publications/ Date of leaving (in on
No. Awarded
Member Institution Book case currently (Regular/
Chapters associated is (No) Contract)
Dr. Supriya Assistant
22 6/6/2016 3 0 Yes Regular
Srivastava Professor
Ms. Varsha Assistant
23 3/9/2012 0 0 Yes Regular
Patil Professor
Dr. Vinay Assistant
24 11/12/2017 0 0 Yes Regular
Negi Professor
Prof. Y.S.
25 Professor 29/05/2015 4 3 Yes Regular
Negi
Dr. Purnima Assistant
26 10/4/2017 1 0 Yes Regular
Bali Professor

List of publications of faculty in Assessment Years 2016-17, 2017-18 and 2018-19 is given
below:

Year
S. Name of Research
Name of of Name of
No Paper/Book/ Hyperlink
Faculty Public Journal
. Book Chapter
ation
Pacific Asia
Factors influencing cloud https://aisel.aisnet.org
Journal of the
computing adoption by small /cgi/viewcontent.cgi?a
2017 Association for
and medium-sized enterprises rticle=1158&context=
Information
(SMEs) in India pajais
Systems
Exploring suitability of cloud https://www.emeraldi Journal of Small
computing for small and nsight.com/doi/abs/10. Business and
2017
medium-sized enterprises in 1108/JSBED-01-2017- Enterprise
Dr. Devesh
1 India 0002 Development
Kumar
2016 IEEE
International
Conference on
Investigating Factors Affecting https://ieeexplore.ieee.
Cloud
Cloud Computing Adoption by org/document/781966 2016
Computing in
SMEs in Himachal Pradesh 5/
Emerging
Markets
(CCEM)
http://euroasiapub.org International
Dr. Role of gender and ethnicity /wp- Journal of
2 Dipanker diversity on the performance content/uploads/2016/ 2016 Research in IT
Sharma of employee 12/10IMNov-4299- and
1.pdf Management

P a g e 269 | 621
 E-LOYALTY AMONG
Indian Journal
RURAL CUSTOMERS: http://scholarshub.net
of Commerce &
EXAMINING THE ROLE /ijcms/vol8/issue2/Pap 2017
Management
OFTRUST, CONVENIENCE er_08.pdf
Studies
AND FREQUENCY OF USE
International
Journal of
Brain Drain and Skill Gap : An http://www.ijetmas.co
Engineering
Overview of Human Resource m/admin/resources/pr
2017 Technology,
Availability in Indian oject/paper/f20170523
Management
Healthcare Sector 1495558416.pdf
and Applied
Sciences
Quality of Work Life in http://www.pbr.co.in/ Pacific Business
Academics with reference to 2018/2018_month/Oct 2018 Review
Motivational Theories /15.pdf International
Economic
Liberalization:
Effects and Challenges of
Effects and
Globalization on Higher ----
Challenges. ”
Education in India
ISSN no. 978-
81-8457-382-4.
Corporate Social
A chapter on corporate social
Responsibility
responsibility; A study on
Deep and Deep
Green Banking Products in ----
Publishers.
Kanga. Corporate Social
ISBN No.
Responsibility
9383793287
Women
A Chapter on “Emerging Role
Empowerment:
of Women in Himachal
HR Perspective,
Pradesh: Attainment of
---- Regal
Leadership Competence
Publishers.
through Panchayati Raj
ISBN No. 978-
Institutions
81-8484-624-9
Applied Soil
Fire in pine grown regions of
Ecology
Himalayas depletes cultivable
https://doi.org/10.1016
plant growth promoting 2019
/j.apsoil.2019.03.020
beneficial microbes in the soil.

Journal of
3 Biological markers for the
Complementary
effects of yoga as a https://doi.org/10.1515
Prof. Adesh 2019 and Integrative
complementary and alternative /jcim-2018-0094
Saini Medicine.
medicine.
Fabrication of Ag3VO4
decorated phosphorus and
sulphur co-doped graphitic Separation and
https://doi.org/10.1016
carbon nitride as a high- 2019 Purification
/j.seppur.2018.12.007
dispersed photocatalyst for Technology.
phenol mineralization
and E.colidis infection.

P a g e 270 | 621
GdVO4 modified fluorine
doped graphene nano sheets as
dispersed photocatalyst for Separation and
https://doi.org/10.1016
mitigation of phenolic 2019 Purification
/j.seppur.2018.08.077
compounds in aqueous Technology.
environment and bacterial
disinfection.
Translational initiation factor
eIF5 replaces eIF1 on the 40S https://doi.org/10.7554/
2018 eLife
ribosomal subunit to promote eLife.39273.001
start-codon recognition
Fabrication of fluorine doped
graphene and SmVO4 based
https://doi.org/10.1016/
dispersed and adsorptive Journal of
j.jclepro.2018.08.271G
photocatalyst for abatement of 2018 Cleaner
et rights and content
phenolic compounds from Production
water and bacterial
disinfection.
Islanding of EuVO4 on high-
dispersed fluorine doped few
Journal of the
layered graphene sheets for
https://doi.org/10.1016 Taiwan Institute
efficient photocatalytic 2018
/j.jtice.2018.08.034 of Chemical
mineralization of phenolic
Engineers
compounds and bacterial
disinfection.
Pectin-guar gum-zinc oxide
nanocomposite enhances
https://doi.org/10.1016 Materials and
human lymphocytes 2018
/j.msec.2018.04.085 Engineering
cytotoxicity towards lung and
breast carcinomas.
Antioxidant activity and
International
controlled drug delivery https://doi.org/10.1016
journal of
potential of tragacanth gum-cl- /j.ijbiomac.2017.10.13 2018
biological
poly (lactic acid-co-itaconic 8
macromolecules
acid) hydrogel.
Asian Journal of
https://doi.org/10.2215
Natural antioxidants as Pharmaceutical
9/ajpcr.2018.v11i5.241 2018
defence system against cancer and Clinical
19
Research
Asian Journal of
Neuroprotective role of https://doi.org/10.2215
Pharmaceutical
ascorbic acid: antioxidant and 9/ajpcr.2018.v11i10.27 2018
and Clinical
non-antioxidant functions 318
Research
International
Screening of Free Radical
Journal of
Scavenging, Anticancer
https://www.academia Pharmaceutical
Potential and GC-MS Analysis 2017
.edu/37231272/3 Sciences
of Trigonellafoenumgraecum
Review and
Leaves.
Research
Analysis of plant growth
promoting potential of http://dx.doi.org/10.40 Journal of Soil
endophytes isolated from 67/S0718- 2016 Science and
Echinacea purpurea and 95162016005000025 Plant Nutrition
Lonicera japonica.

P a g e 271 | 621
 InModified
https://www.researchg
Biopolymers:
ate.net/publication/32
Challenges and
Biological traits of 1668119_Biological_tr
Opportunities,
nanocomposites: aits_of_nanocomposit
Nova Science
nanofertilizers, nanopesticides, es_Nanofertilizers_na
Publishers, Inc.,
anticancer and antimicrobials nopesticides_anticanc
New York.
er_and_antimicrobial
ISBN: 978-1-
s
53612-116-2.
InMetabolic
Engineering of
Bioactive
Compounds:
Strategies and
processes.
https://link.springer.c Springer Nature
Yeast as a model system to
om/chapter/10.1007/9 Singapore Pte
study human diseases.
78-981-10-5511-9_10 Ltd.,
Singapore. DOI
10.1007/978-
981-10-5511-
9_10. ISBN
978-981-10-
5511-9
InMetabolic
Engineering of
Bioactive
Compounds:
Potential challenges and Strategies and
alternative approaches in https://link.springer.c processes Pte
metabolic engineering of om/chapter/10.1007/9 Ltd., Singapore.
bioactive compounds in 78-981-10-5511-9_19 DOI
industrial setup. 10.1007/978-
981-10-5511-
9_19. ISBN
978-981-10-
5511-9.
InAdvances in
Polymers for
Biomedical
Applications,
https://www.researchg
Nova Science
ate.net/publication/32
Advances in Directional Publishers, Inc.,
9890248_Advances_in 2018
Delivery of DNA and siRNA New York.
_directional_delivery_
Chapter 7 ISBN:
of_DNA_and_SIRNA
978-1-53612-
116-2. ISBN:
978-1-53613-
612-8
Metabolic
Metabolic Engineering of https://www.springer.
Engineering of
Bioactive Compounds: com/in/book/97898110 2017
Bioactive
Strategies and processes 55102
Compounds:

P a g e 272 | 621
 Strategies and
processes
South Asian
A Micro Level Analysis of Journal of
Socio-Economic Implication ---- 2016 Socio-Political
on Farmers Death in India Studies
(SAJOSPS)

Impact of Climate Induced

https://medcraveonlin
Natural Disasters in Costal MOJ Cell Sci
e.com/MOJCSR/MOJ 2016
Odisha Focused on Socio- Rep
CSR-03-00073
Economic Vulnerability

Atmospheric Pollutants and Its

Transport Mechanisms in Soil https://link.springer.c Xenobiotics in
Along the Himalayas, Tibetan om/chapter/10.1007/9 2017 the Soil
Plateau, and Its Surroundings: 78-3-319-47744-2_2 Environment
A Brief Note.
http://scifedpublishers
Analytical Study on Impact of .com/fulltext/analytica
SFJGW, an
Climate Change on India l-study-on-impact-of-
2017 open access
Agriculture, SF J Global climate-change-on-
journal
Warming india-
agriculture/21679
https://www.researchg
ate.net/publication/32
Prof. 4106719_A_Micro_Le
South Asian
4 Ashutosh vel_Analysis_of_Nepa
A Micro Level Analysis of Journal of
Mohanty l_Earthquake_Disaste
Nepal Earthquake Disaster 2017 Policy and
r_2015_in_Lateral_Pe
2015 in Lateral Perspectives. Governance,
rspectives_Vulnerabili
SJGP
ty_Attributes_and_Su
stainability_along_Re
sponse_and_Recovery

Public Response to Cyclone

Public
Warning System in Odisha: A
---- 2016 Administration
case Study of Super Cyclone
Review
99 and Philine

International
Conference on
Development of
Micro level Analysis of
Economies
Sustainable Agriculture in
---- 2016 through
Digital India-Trends and
Business
Challenges
Process
Reengineering
in Digital Era
Application of Judicial Review
International
for Good Governance: Special
---- 2016 Journal
Reference to Indian Civil
Shodhankan
Service, 21st century World:

P a g e 273 | 621
 Present Scenario and
Challenges

Exploring community
resilience and early warning https://www.sciencedi International
solution for flash floods, rect.com/science/articl Journal of
2019
debris flow and landslides in e/pii/S2212420918308 Disaster Risk
conflict prone villages of 215 Reduction
Badakhshan, Afghanistan.
Development
Urban Development and https://ompublications
Administration:
Poverty Alleviation .in/product/books/OM 2019
Dynamics and
Programme in India 37118
Challenges

Distribution of margin among Elk Asia Pacific

Intermediaries; Journal of
http://www.pbr.co.in/20 Jul,
Disintermediation and the Marketing and
Dr. Kamal 17/months.aspx 2017
contemporary entrepreneurial Retail
Kant flow Management
5
Vashisth
A Review of Network Pacific Business
http://www.pbr.co.in/20 Oct,
Marketing Industry's Fight Review
17/octSixteen.aspx 2017
towards Legitimacy in India International

International
Valuation of Direct https://www.journalij
Journal of
Consumptive Benefits of dr.com/sites/default/fil 2016
Development
Forests of Himachal Pradesh es/issue-pdf/6636.pdf
Research
International
Journal of
http://www.ijetmas.co
A Study on Non-Performing Engineering
m/admin/resources/pr
Assets of Public and Private 2016 Technology,
oject/paper/f20160921
Sector Banks in India Management
1474445540.pdf
and Applied
Sciences
Customer's Perception and http://www.iaeme.com
International
Satisfaction towards Services /MasterAdmin/upload
2016 Journal of
6 Prof. Kesari of Public & Private Sector folder/IJM_07_06_00
Management
Banks 9/IJM_07_06_009.pdf
Proceedings of
National
Conference on
Forestry in
India:
Management,
Gender Perspective in Forest
---- 2016 Genetics,
Management
Biodiversity and
Climate Change
Perspectives.
2016. HFRI,
Shimla, Kanchi
Publications

P a g e 274 | 621
 Global Journal
Valuation of Forest http://journal.edwin.c
of
Resources in India- o.in/index.php/GJMS/ 2017
Multidisciplinar
Approaches and Evidences article/view/2320/1709
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Pacific Business
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Review
Relationship with Conflict http://www.pbr.co.in/
2018 International
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Stress: A Meta-Analysis

Multi-criteria Decision
https://www.sciencedi
Making with Triangular Procedia
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Gupta
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10 Kumar 8365318_INFLUENC
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Shukla E_OF_PERSONALIT
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ECONOMIC_FACT 2018
Products: A case of Bilaspur Research &
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Town in Himachal Pradesh, innovations
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 ODUCTS_A_CASE_
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 Influence of Social Media on Envision India
Dec,
Education System: Prospects 2.0 Prospects &
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& Challenges Challenges
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Prof. Analysis : A Study of ---- 2018 Creative
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Marketing Industry’s Fight 2017/2017_month/Oct 2017 Review
towards Legitimacy in India /16.pdf International
Distribution of margin among ELK Asia
intermediaries; Pacific Journal
disintermediation and the ---- 2017 of Marketing
contemporary entrepreneurial and Retail
flow management
International
Journal of
Study of TQM Performance
Innovative
among Pharmaceuticals
---- 2017 Research and
Manufacturers of Himachal
Advanced
Pradesh, India
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(IJIRAS)

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 International
TQM Adoption among Journal of
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Manufacturers of Himachal Management
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Pradesh, India. and Scientific
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2164683_INFLUENC Journal of
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pattern with combined ne.com/doi/abs/10.108
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protrusion obstacle square 0/01430750.2018.1563
Ambient Energy
channel: experimental analysis 807
and CFD validation
Assessment of wild medicinal
plant used by migratory
shepherds in alpine area of
---- 2019 Plant Archives
Rakchham- Chitkul wildlife
sanctuary of district Kinnaur in
Himachal Pradesh
Survey of ethnomedicianl
plants used by migratory
---- 2019 Plant Archives
shepherds in Shimla district of
Himachal Pradesh
Phytochemical analysis of
ethanolicectracts of leaves of
Prof. Sunil some selected medicinal plants ---- 2019 Plant Archives
15 used by tribal community of
Puri
Sangla valley
Study of wild medicinal plants
used by tribal migratory
---- 2019 Plant Archives
shepherds in hills of Shimla
district, Himachal Pradesh
Phytochemical screening of
Acoruscalamus Linn. And ---- 2019 Plant Archives
CuscutareflexaRoxb
Phytochemical screening of
medicinal plants used by tribal Annals of Agri
---- 2019
migratory shepherds in Bioresearch
western Himalaya

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Phytochemical screening of
wild medicinal plants used by
Annals of Agri
tribal migratory shepherds in ---- 2019
Bioresearch
Pabbar valley, Western
Himalaya
Phytochemical screening of
selected medicinal plants used
Annals of Agri
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Bioresearch
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Kinnaur
Diversity and use of wild
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als.org/journal/JMPR/
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Journal of
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Microbiology,
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Drought Stress-Mediated Asian
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Antioxidants of anced Basic
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Studies
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 https://www.researchg
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Diversification in Western Review
2018/2018_month/Oct 2018
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/11.pdf
Pradesh
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Journal of
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2017 Research in
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Economics and
prices-of-indian-tea/
Social Sciences
International
Prof. Y. S. Spatio-temporal analysis of Journal of
16 https://ijrcm.org.in/ar
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Oct,
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2018
Motivational Theories /15.pdf International

SSRG
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6.9 Sponsored Research (25)
Funding Amount (Cumulative during CAYm1, CAYm2 and CAYm3):
Amount >= 30 Lacs 25 Marks,
Amount >= 25 and < 30 Lacs 20 Marks,
Amount >= 20 and < 25 Lacs 15 Marks,
Amount >= 15 and < 20 Lacs 10 Marks,
Amount >= 10 and < 15 Lacs 5 Marks,
Amount < 10 Lacs 0 Mark
School of Business Management & Liberal Arts is aligned with the universities research
objective of Himalayan sustainability. Shoolini focus of research is centred on the economics,
biodiversity and sustainability of Himalayas.

Sponsored Research Details

Total
Name of Name of
Amount
S. Faculty the Title of the Sanctioned Sanctioned
FY Received
No. (Principal Funding Project order no. date
(In
Investigator) agency
Rupees)
Post-Fire
Management
in the Pine
Prof. Adesh K NMHS- NMHS/SG-
1 2017-18 Forests of 31/03/2016 7,36,200
Saini MoEF&CC 2016/019/382
Indian
Himalayan
Region
Post-Fire
Management
in the Pine
Prof. Adesh K NMHS- NMHS/SG-
2 2016-17 Forests of 31/03/2016 21,61,200
Saini MoEF&CC 2016/019/382
Indian
Himalayan
Region
Role of Gold
in
Prof. Narinder
Economic
Verma,
World Sustainability
Prof. Atul
Gold of Himalayan ----- 50,000
Khosla
Council Region with
Dr. Kuldeep
3 2015-16 a Focus on
Rojhe
Himachal
Pradesh
Financial
National
Prof. Atul Literacy in
Stock ----- 1,35,562
Khosla Himachal
Exchange
Pradesh

Total Amount 30,82,962

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 Year of
S. Funding Grant
Name of faculty Name of the Project Receiving
No. Agency Received
Grant
To develop
industrially focused Royal Academy
Prof. Narinder curriculum in of Engineering Rs. 45 lakhs
1 2017
Verma (Co-PI) Advanced (RAE), London, (approx.)
Manufacturing UK
Technology
To develop yearly Govt. of Papua
Dr. Ashutosh 5 lakh approx.
2 warning system in New Guinea 2018
Mohanty (Travel Grant)
Asia Pacific Region and APEC

6.10 Preparation of teaching cases (30)

School of Business Management and Liberal Arts has introduced the case study teaching
method on the lines of top global management institutes like Harvard Business School.
Faculty members have been trained by the top professionals like Prof. Ashley Braganza from
University of Brunel from time to time on case study teaching in the class. The relevant case
studies are included in the lecture schedule itself so that the students are aware of the cases to
be done in the class.

Case studies for teaching are detailed descriptions of a real or fictional situation or problem
that requires a decision or solution with a plan of action. They are used most often to help
students learn and/or sharpen their management and leadership skills, but also more
specifically the skills of analysis, to differentiate between important and peripheral facts,
problem-solve, make decisions, prepare plans of action and make policy recommendations.
Furthermore, the discussions in class also help hone the skills required to present their
conclusions to others who may have contrasting viewpoints.

Education involves teaching values, attitudes, knowledge, skills and behavior, so to be

effective, the teaching must be done in a way that will have impact on these elements.
Research has shown that methods that are interactive and experiential, relevant to real life,
require higher level thinking and analytical skills, and actively engage students, contribute to
achieving this impact.

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Adoption of case study methods in MBA:

 Students in MBA learn through interactive pedagogy, where case studies form an
importance part of classroom culture. Lecture schedules are prepared and distributed
before the commencement of classes and each lecture in the schedule clearly outlines
the outcomes expected and the methodology adopted. Lecture Schedules also
comprises of the cases to be done in that course.
 Cases chosen are complex, with multiple perspectives, issues, outcomes and impacts
that reflect real-life situations. While selecting the cases it is kept in mind that the
students are in the position of the ‘decision-maker/influencer’, enabling them to
experience the case and develop their decisions/recommendations/plan of action
based on their own analysis and problem-solving skills.
 Each course must include project-based learning and case studies to be discussed in
classes. In order to provide sufficient time for case study discussions, each MBA
lecture is of two hours duration.
 Students are required to have thoroughly read the case, understand its scenarios, data
and complexity. Beyond the case study, students are desired to have read the
contemporary issues relating to the case and referred to text books for in depth
understanding of the concepts to be used in the case study. Simultaneously students
are advised to have discussions among their peers beforehand to get a feel of different
perspectives of the case situations.
 Subsequently, students are segmented into groups for class discussions. Instructors
stimulate thorough discussion and debate to yield critical thinking of the scenario and
thus propose probable solutions with reference to their own views, issues highlighted
by peers, concepts learnt in class lectures, data given in the case study and
contemporary scenarios.
 Students finally summarize their views and present to the class which is further
augmented by questions from peers and the faculty.
 The case studies are selected by faculty from Harvard case studies, ICFAI and other
reputed publishers to ensure high quality case studies are undertaken for discussions.
In few instances, real life situations are presented to students, where industries have
approached the institution for solving their live problems. Faculty is also involved in
developing case studies; however, this presently is at an infant stage.

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Following are some of the guidelines followed for teaching a case in class:

 Teachers explain the Case Study Method to students (details of teaching case study
are given in ANNEXURE VI)
 Students are given guidelines for analyzing the cases
 A good first question is devised that will encourage different points of view
 Different answers anticipated
 A structured discussion is stimulated by asking questions relevant to the teaching
goals
 Students are encouraged to present their analysis and draw conclusions
 Teacher needs to be ready with responses to different analyses and conclusions, but
remember that there often is no right answer
 The teacher’s job is not to present a particular solution to the case. Nonetheless, the
teacher may point out faults of logic or summarize different outcomes from different
analysis.

Case Study of MBA Program 2016-2018

S. No. Case Study
1 Healthy Food Corporation
2 Lucky Store
3 Healthy Food Ltd.
4 “Lessons for ‘Undercover’ Bosses”
5 “Examinations on time: Perceptual Distortion: Projection”
6 “Dhoni plays it straight- Leadership styles”
7 Samsung – The Making of A Global Brand
8 Amway’s Indian Network Marketing Experience
9 :Fairness Wars
10 :Allen Solly – Entering the Indian Women’s Western Wear Market
11 Cielo – A Car in Trouble
12 Ujala – The Supreme Whitener
13 GDP: An Imperfect Measure of Progress
14 Indian Inflation Puzzle
15 Understanding Financial Crisis:Theory and Evidence from the crisis of 2007-08
16 India's Macroeconomic Policy:Locked in an anti-Growth Trap

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17 Impact of International Liberalization on the Indian Economy
18 Unilever in India: Building the Ice Cream Business
19 Hindustan Lever – Rural Marketing Initiatives
20 Airtel Magic – Selling a Pre-Paid Cellphone Service
21 Application of Fish Bone Analysis for evaluating supply chain and Business Process-A
Case study on the St.James Hospital
22 Application of Fish Bone diagram to determine the risk of an event with multiple causes
23 Can Research Rescue the Red Cross?
24 Inquiring minds Want To Know-Now!
25 The Jones Family, Incorporated
26 Solidare Infrastructure Company
27 Penguins,Animal Logic and Blades
28 Imperial Chemical turns to SaaS Security Tools
29 Banglore clears congestion with telecommunications
30 “Plight of an Intelligent Management Trainee”
31 “Trading Assistants job”
32 “Performance Management System at Kaveri Boilers”
33 Bruke: Learning & Growing through Marketing Research
34 National Football League: The King of Professional Sports
35 The Mayo Clinic: Staying Healthy with Marketing Research
36 Procter & Gamble: Using Marketing Research to Build Brands
37 eGo: Reinventing the Wheels
38 Dunkin’s Donuts: Dunking the Competition
39 Marriott: Marketing Research leads to Expanded offerings
40 A case study from the Healthcare Domain
41 Bingo vs Frito Lays
42 Steel Industry
43 Case study of Micromax
44 Case study of Walmart
45 Buyer-Seller Dyad
46 Pricing and Distribution
47 Leadership & Motivation

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48 HR supply forecasting, a contemporary issue
49 Approach to Human Resource Planning -HRP-in weaving Industry of
MARUTHAMUNAI
50 Case study on factors effecting Claims
51 Case analysis based on permissible and prohibited business in banking
52 Case study on factors effecting Claims
53 Case analysis based on permissible and prohibited business in banking
54 “Who should organise the training workshop?”
55 “Focus on training objectives”;
56 “Designing a training program”
57 “Strategic Human Resource Management at Herman Miller”
58 “Strategic human resource management at Praxair”
59 Adjusting to Saudi Arabian Culture
60 McDonald’s Corporation in Emerging Markets
61 The Indian Cashew Processing Industry
62 Merger & Acquisition Failure Study
63 Dove : Evolution of brand
64 Branding an airline : A Case Study of Air Asia
65 Asian Paints Business Transformation by Implementing CRM
66 “ Bharati Airtel: CRM Implications
67 “ Fujitsu Outsourcing: Fujitsu Siemens computers eCRM system solutions”
68 Glamorous Internships? Or House Elves?”
69 “ Alpha Co. Ltd.: Wage Administration"
70 Changing face of compensation in PSU’s : An attempt to compete with private sector

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 CRITERION - VII
INDUSTRY AND INTERNATIONAL CONNECT (130)

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 Criterion - VII
Industry and International Connect (130)

7.1. Industry Connect (90)

7.1.1. Consultancy (from Industry) (25)

(Provide a list with Project Title, Funding Agency, Amount and Duration)
Funding amount (Cumulative during CAYm1, CAYm2 and CAYm3):
Amount >= 25 Lacs 25 Marks,
Amount >= 20 and < 25 Lacs 20 Marks,
Amount >= 15 and < 20 Lacs 15 Marks,
Amount >= 10 and < 15 Lacs 10 Marks,
Amount >= 5 and < 10 Lacs 5 Marks,
Amount < 5 Lacs 0 Mark

School of Business Management and Liberal Arts has been offering consultancy services
primarily in the fields of personality development, financial knowledge, skill development
including managerial & leadership skills and soft skills. The faculty members are encouraged
to conduct consultancy services in the areas of their expertise. Following are the details of
consultancy services provided:

Consultancy Projects
Name of Amount
Title of
S. Faculty received
FY Funding Agency Consultancy of Duration
No. (Chief (in
Project
Consultant) rupees)
Prof. Atul Uday Raj Advertiser Marketing
40,000 4 months
Khosla & Venus Remedies Strategies
2017- Conducting
1
18 Ms. Varsha Moot Court National Level
6,500 7 days
Patil Competition Moot Court
Competition

P a g e 289 | 621
 Prof. Atul Tripple 6
Brand Marketing 14,000 3 weeks
Khosla Production
Developing
Prof. Atul
Association of India Marketing 15,000 2 weeks
Khosla
Strategies
Prof. Atul Marketing
R.S Films 20,000 3 weeks
Khosla Strategies
Skill Development
Dr. Sunil for Science
GOI 38,25,000 12 months
Puri internship
programme
Personality
Ms. Prachi
Anand Autocare Enhancement- 14,88,276 12 months
Kapil
MOKSH
Total 54,08,776
Prof. Atul SEBI
Oliver Wyman 3,08,025 3 months
Khosla Transformation
Westpac Bank
Prof. Atul
Oliver Wyman Budget Strategies 1,40,000 1 month
Khosla
Australia
Shoolini Institute of Personality
Mrs. Poonam Life Sciences and Development and
NIL 6 months
Nanda Business Soft Skills for BBA
Management Students
Awareness level of
2016-
2 Bharat Benz Trucks
17 Prof. Kesari Anand Trucking 1,00,000 6 months
and buying potential
in H.P.
Skill Development
Dr. Sunil for Science
GOI 26,00,000 12 months
Puri Internship
Programme
Personality
Ms. Prachi
Anand Autocare Enhancement- 1,05,000 3 months
Kapil
MOKSH
Total 32,53,025

P a g e 290 | 621
 Prof. Atul Financial Literacy in
NSE 1,35,562 2 weeks
Khosla Himachal Pradesh
Social
Prof. Atul Entrepreneurship
Ankur Capital 20,000 1 week
Khosla Opportunities in the
Himalayan Region
Study of
Prof. Atul Automotive
Anand Toyota 10,000 2 weeks
2015- Khosla Industry in
3
16 Himachal Pradesh
Prof. Atul SEBI
Oliver Wyman 3,35,000 3 months
Khosla Transformation
Westpac Bank
Prof. Atul
Oliver Wyman Budget Strategies 18,60,000 4 months
Khosla
Australia
Prof. Atul
Swiss Re India Entry Strategy 13,00,000 2 months
Khosla
Total 36,60,562
*The details of Westspac bank consultancy is given in ANNEXURE VII

7.1.2. Faculty as consultant of the industries (15)

(Qualitative assessment on the basis of type of consultancy, number of faculty involved,
type of industries and completion of consultancy assignments)

School of Business Management and Liberal Arts promotes and supports consultancy projects
as an official policy and is actively working towards providing consultancy services to the
industry in its areas of expertise. It encourages its faculty to undertake consultancy assignments
with industry, institutions and organizations. These consulting projects typically entail
providing innovative solutions to the industry for improving their products and processes,
requiring professional expertise of the faculty and utilization of the infrastructural facilities,
personality development, Skill development, marketing strategies etc. Having faculty with a
blend of industry experience academic excellence coupled with well-equipped research labs
helps the school to attract consultancy projects.

P a g e 291 | 621
Despite having been in existence for a relatively short period the school has done well in
initiating consultancy projects in significantly diverse fields. The consultancy projects
undertaken by School of Business Management and Liberal Arts are listed in the table given
under point 7.1.1

Shoolini University our parent body is also a member of CII and other industry associations
like ASSOCHAM. It actively participates in these forums and leverages such opportunities
to showcase its expertise and capabilities to support the innovative endeavors of the industry.

In the School of Business Management and Liberal Arts, Dean Prof. Atul Khosla leads the
consultancy initiatives. Prof. Atul Khosla advises several Indian and global organizations on
issues of strategy, operations and innovation – he is/ has been Independent Director with
Gabriel India, Director with Innohive (a social incubator), Senior Advisor to Ankur Capital
(India’s leading social VC fund), advisor to SEBI Chairman (India’s Security Regulator), and
advisor to Global management of Swiss Re, among others.

7.1.3. Initiatives related to industry interaction including industry internship / summer

training/study tours/ guest lectures (15)

A) Summer internship spread over eight weeks is a mandatory part of MBA curriculum.
Students are placed with reputed industries/companies for their summer internships. They are
assigned a project topic to be completed mainly under the guidance of industry mentor. Project
report is finally submitted and presented in the School of Business Management & Liberal
Arts. More than 500 MBA projects have been completed till date with leading Global and
Indian companies like Oliver Wyman, GENPACT, ICICI Prudential, Kotak Group, ICICI
Securities, Orbit Biotech, World Gold Council (WGC), Mondelez, and Agilent etc.

Several students of MBA program also voluntarily undertake projects in collaboration with
industry and other institutions.

P a g e 292 | 621
The list of MBA students who went for summer internships in three previous years i.e. 2016,
2017 and 2018 is given below:
Summer Internship Details 2016 (Batch 2015-17)
S. No. Roll No. Name Company Project Title
Product Penetration and
1 150002 Akanksha Bhatia HDFC
Digitalization
4G Business seeding 4G devices
2 150016 Naveen Kumar Airtel and Sim swaps for prospective 4G
markets and distribution
Project on daily work experience
3 150017 Nageen Sharma Shubham Housing Finance
of the company
Times of India and their
4 150019 Nikhil Times of India
competitors position in Panchkula
Role of Gold in economic
5 150148 Bhuvnesh Kumar World Gold Council sustainability of Himalayan region
with focus on Himachal
Recruitment and Selection at
6 150155 Deepika Dhiman GENPACT
GENPACT
Promotional Strategies of IDBI
7 150191 Bhavana IDBI
Federal
Product Penetration and
8 150221 Rohit Kumar Jhanga HDFC
Digitalization
Study of challenges in admission
9 150259 Karan Kalta Shoolini University
process
Social security measures in an
10 150261 Kalpna Rana Cadbury Baddi
organization

Times of India and their

11 150277 Aman Kumar Times of India
competitors position in Panchkula

4G Business seeding 4G devices

12 150403 Vishal Aggarwal Airtel and Sim swaps for prospective 4G
markets and distribution

13 150406 Chander Bhanu Kotak Mahindra Bank Low cost merchant acquiring

Admission Procedure of Shoolini

14 150437 Sahil Saklani Shoolini University
University

P a g e 293 | 621
S. No. Roll No. Name Company Project Title
Reducing Time lags between final
15 150440 Insha Abedin GENPACT selection, offering and joining of
candidates
Completions Analysis of various
16 150477 Pratibha Thakur HDFC
account holdings in Solan
Consumer preference Towards
17 150493 Neha Thakur Times of India
Times of India newspaper
18 150494 Navpreet Dhillon Kotak Mahindra Bank Low cost merchant acquiring
Role of Gold in economic
19 150497 Karan Singh Parmar World Gold Council sustainability of Himalayan region
with focus on Himachal
Role of Gold in economic
20 150498 Sakshi Adhir World Gold Council sustainability of Himalayan region
with focus on Himachal
Analysis of portfolio management
21 150501 Pooja Vimal IDBI Federal
schemes of IDBI Federal
Integrating Trade with Youth
22 150530 Harsh Wardhan Reliance JIO
segment
23 150543 Anjum Vyas Kotak Mahindra Bank Low cost merchant acquiring
Sales and promotion of Times of
24 150556 Akanksha Sharma Times of India
India
Study on customer feedback
25 150615 Pooja Sharma Anand Toyota
during sales and after sales
Designing admission manual for
26 150854 Pooja Khatana Shoolini University
Shoolini University
Satisfaction Levels of employees
27 150855 Sonia Narwal Anand Toyota
of Anand Toyota
28 150858 Aman Sagar Kotak Mahindra Bank Low cost merchant acquiring
Completions Analysis of various
29 150859 Rahul Rana HDFC
account holdings in Solan
Consumer perception Towards
30 150860 Shashi Sharma Times of India
Times of India newspaper
Customer awareness about
31 150861 Vinod Kumar HDFC
Digitalization

P a g e 294 | 621
S. No. Roll No. Name Company Project Title
Comparative study on Mutual
32 150863 Priyanka Chauhan IDBI
Funds and Life Insurance
Role of Gold in economic
33 150864 Anita Sharma World Gold Council sustainability of Himalayan region
with focus on Himachal
34 150865 Lalita Chauhan Kotak Mahindra Bank Low cost merchant acquiring
Customer satisfaction and
35 150866 Yoginder Singh Rana Anand Toyota perception towards the services
provided
Analyzing of portfolio
36 150867 Pankaj Guleria IDBI Federal management scheme of IDBI
Federal
Sales and promotion of Times of
37 150868 Paras Tanwar Times Of India
India newspaper and magazines
Customer perception and
38 150869 Sunil Sharma Eazy Diner
satisfaction about Eazy Diner
Consumer preference towards
39 150870 Preet Pal Times of India
Times Of India
Product Penetration and
40 150871 Puneet HDFC
Digitalization
Critical review of working capital
41 150872 Shubham Verma Meridian Medicare Ltd.
management
Study on Challenges faced during
42 150873 Pankaj Sharma RC Chevrolet
sales
Recruitment and Selection at
43 150874 Poonam Sharma GENPACT
GENPACT
Sales and promotion of newspaper
44 150875 Rohit Khajuria Times of India
and magazines
Product Penetration and
45 150876 Shabnam Thakur HDFC
Digitalization
Product Penetration and
46 150877 Navneet HDFC
Digitalization
Heath Safety and welfare
47 150878 Harshita Shukla Cadbury Baddi measures in Mondelez India food
Pvt. Ltd.

P a g e 295 | 621
S. No. Roll No. Name Company Project Title
Integrating Trade with Youth
48 150879 Gaurav Sharma Reliance JIO
segment
49 150880 Mohit Verma Ankur Capital, Mumbai Food processing value
Product Penetration and
50 150967 Avijeet HDFC
Digitalization
Role of Gold in economic
51 150973 Vishal Sharma World Gold Council sustainability of Himalayan region
with focus on Himachal
Analysis of consumer behavior in
52 150997 Promila Verma IDBI Federal
relation to IDBI
4G Business seeding 4G devices
53 151010 Pankaj Mehta Airtel and Sim swaps for prospective 4G
markets and distribution
Opinion of different newspaper
54 151015 Gaurav Dogra Times of India
readers in Panchkula
55 151058 Mahak Bakshi Kotak Mahindra Bank Low cost merchant acquiring
56 151069 Nidhi Eazy Diner Content Writing
Completions Analysis of various
57 151070 Deepak Kumar HDFC
account holdings in Solan
Customer perception and
58 151071 Rohit Bhamra Eazy Diner
satisfaction about Eazy Diner
59 151072 Mohamad Rauf Alam Eazy Diner Instant online table reservation
60 151079 Sukhpreet Saini Verka Milk plant Working Capital Management
Sales and promotion of Times of
61 151124 Anshika Mehra Times of India
India newspaper and magazines
62 151147 Akanksha Bhatnagar Eazy Diner Eazy Diner and its SEO strategies
Analyzing of portfolio
63 151148 Arti Sharma IDBI Federal management scheme of IDBI
Federal

64 151150 Anshika Sharma Mercer Recruitment through Social Media

4G Business seeding 4G devices

65 151174 Ankit Sharma Airtel and Sim swaps for prospective 4G
markets and distribution

P a g e 296 | 621
S. No. Roll No. Name Company Project Title
Consumer perception Towards
66 151175 Vijender Singh Times Of India Times of India newspaper and
readership survey
4G Business seeding 4G devices
67 151176 Abhishek Modgil Airtel and Sim swaps for prospective 4G
markets and distribution
Customer perception and
68 151177 Nikhil Raj Vatsal Eazy Diner
satisfaction about Eazy Diner

Summer Internship Details 2017 (Batch 2016-18)

S. No. Roll No. Name Company Project
Saloni
1 1671401001 ICICI Prudential Recruitment & Selection at ICICI Prudential
Kapoor
Project on 'Analysis of people's preferences for
Shubham World Gold
2 1671401002 various investments at World Gold Council,
Parmar Council
Mumbai.
Shikha
3 1671401003 Reliance Jio Project Vistaar and Jio GST Registration
Rana
Vaibhav Identify the potential areas of health insurance
4 1671401004 Star health
Kumar in tri-city Chandigarh
Travel
Abhay
5 1671401005 Corporation Operations in Inbound Tourism
Roach
India
Kamal Satluj Jal
6 1671401006 Analysis of financial statements
Kishore Vidhyut Yojana
Preeti Online interaction with linked Restaurants and
7 1671401007 Eazy Diner
Thakur Hotels
Shubhra MNP Port in -Port out and customer satisfaction
8 1671401008 Reliance Jio
Thapliyal towards Reliance Jio
Nitesh
9 1671401009 SBI Mutual Fund People perception towards mutual funds
Kumar

Anamika Market sampling & sellout trends of different

10 1671401010 LG
Rashmi microwave in Ludhiana and it's adjacent areas.

P a g e 297 | 621
S. No. Roll No. Name Company Project Title

Sumit
11 1671401011 The Lalit Ratio Analysis of The Lalit Chandigarh
Kumar
Anupam
12 1671401013 HDFC Bank Product Penetration and Digitalization
Khanoria
Vikalp 4g upgrade new Sim connection linking
13 1671401014 AIRTEL
Malgotra Aadhaar card and mnp
Rashmi
14 1671401015 HDFC Bank Product Penetration and Digitalization
Sood
Sakshi
15 1671401016 The Lalit Financial Statements Analysis
Gupta
Prashant Satluj Jal
16 1671401017 Recruitment and Selection
Chauhan Vidhyut Yojana
4G business seedlings4G devices and Sim Swap
Astha
17 1671401018 AIRTEL for prospective 4G markets, Aadhar link &
Thakur
Distribution expansion
Sahil Survey of construction equipment companies to
18 1671401019 Tata Hitachi
Mathur understand their business model
Capital Small
19 1671401020 Rittika Employee Engagement
Finance Bank
Tamanna Billing and Network process Compliance in
20 1671401021 Reliance Jio
Gupta Reliance Jio
Tarun
21 1671401022 Times of India Different opinions of different Newspaper
Kumar
Abhay
22 1671401023 Singh HDFC Bank Product Penetration and Digitalization
Chaudhary

Sakshi
23 1671401024 UCO Bank Customer satisfaction with UCO bank
Sharma

Bhumika Shoolini Study on behavior of prospective students at

24 1671401025
Sharma University Shoolini University

Fateh Consumer Preference towards Times of India

25 1671401026 Times of India
Singh Newspaper.

P a g e 298 | 621
S. No. Roll No. Name Company Project Title
Surinder
26 1671401027 Pal Singh Eazy Diner EazyDiner and its cash management
Tehara
Sonika Analysis of customer satisfaction and preference
27 1671401028 Aqualyng
Garg regarding drinking water
Kamlesh How to increase the market share of Bharat
28 1671401029 Anand Trucking
Kumar Benz
Shivam Recruitment and Work-Life Balance at HDFC
29 1671401030 HDFC Bank
Gupta Bank
30 1671401031 Itika Dogra Reliance Jio Project Vistaar and Jio COST
Sargam
31 1671401032 LG Procurement to Payment Process
Pargal
Champa
32 1671401033 Eazy Diner Internal audit
Kumari
Ashish Anand
33 1671401036 Perception of customers towards liquimoly
Guleria Automotive
Renuka
34 1671401038 HDFC Bank Product penetration and digitalization
Verma
Deepak Consumer Preference towards Times of India
35 1671401039 Times of India
Kumar Newspaper.
Rajni
36 1671401040 HDFC Bank Consumer behavior
Sawant
Harish
37 1671401041 AIRTEL Aadhar link, Sim Swap 3g to 4g, MNP
Kumar
Hitesh
38 1671401042 HDFC BANK Product Penetration and Digitalization
kumar
Saranjeet
39 1671401043 LG Counter share of LG
Singh
Shoolini Study on behavior of prospective students at
40 1671401045 Tapasavi
University Shoolini University
Himanshu Recruitment and Selection process at secure
41 1671401047 SecureNow
Mahajan now
Kalpna MNP Port in -Port out and customer satisfaction
42 1671401048 Reliance Jio
Chaudhary towards Reliance Jio

P a g e 299 | 621
S. No. Roll No. Name Company Project Title

Mukesh Consumer Preference towards Times of India

43 1671401049 Times of India
Thakur Newspaper.
Sahil
44 1671401050 SBI Mutual Fund Mutual Fund vs. Fixed Deposits
Chauhan
Jogindra Central
Kartik
45 1671401051 Cooperative Retail Management
Kanwar
Bank Ltd
Pooja
46 1671401053 The Lalit Training and Human Resource Development
Tudhial
Varun
47 1671401054 SBI Mutual Fund Fixed deposit vs. SBI mutual funds
Nerwal
Nidhi Study of level of customer services in the
48 1671401055 SBI Mutual Fund
Parihar branches vis-a vis private bank
Vedakshi Satluj Jal
49 1671401056 HR Policies
Sharma Vidhyut Yojana
Ankita Shoolini
50 1671401057 Recruitment and Selection
Sood University
Rakesh
51 1671401058 Times of India Consumer satisfaction
Kashyap
Pallvi
52 1671401060 HDFC Bank Product Penetration and Digitalization
Shyam
Nikhil
53 1671401061 Oberoi Important functions of and finance department
Sharma
Archana World Gold Analysis of people's preferences for various
54 1671401062
Bhatia Council investment options in Himachal Pradesh
Ankush
55 1671401064 AIRTEL Sim Swapping, Aadhar Card verification, MNP
Sharma
Abhishek MNP Port in -Port out and customer satisfaction
56 1671401065 Reliance Jio
Jamwal towards Reliance Jio
Vagesh Understanding the potential of health insurance
57 1671401066 Star health
Kapoor in Tri city Chandigarh
Jogindra Central
Praveen
58 1671401067 Cooperative Organization structure
Sharma
Bank Ltd

P a g e 300 | 621
S. No. Roll No. Name Company Project Title

Radhika
59 1671401068 AIRTEL Customer response to mobile number portability
Kapoor
Kritika Understanding the Process of Recruitment and
60 1671401069 Oberoi
Sharma Selection at The Oberoi Cecil
Training report on The Lalit Chandigarh and
61 1671401070 Lisa Gupta The Lalit
some Human resource processes
Sakshi Earth Water Understanding the Process of Recruitment and
62 1671401071
Sharma Group Selection at Earth Water Group
Akshay Re-verification with Aadhar card in Bharti
63 1671401072 AIRTEL
Kumar Airtel
64 1671401073 Hemlata Reliance Jio DSS and ODSS Productivity Analysis
Gavesh
65 1671401074 Reliance Jio Vistaar and Jio GST
Sharma
Virender
66 1671401076 LG Market Share and Sell Out trends
Thakur
Varun Consumer Behavior towards newspaper 'The
67 1671401077 Times of India
Sharma Times Of India'
Shivansh
68 1671401078 The Lalit Customer Satisfaction
Dogra
Rahul How to increase the market share of Bharat
69 1671401079 Anand Trucking
Sharma Benz
70 1671401080 Raman ICICI Prudential Recruitment and Selection process
71 1671401081 Abhishek AIRTEL Upgrade 4G Services
Pawan Sales and Promotion of Times Of India
72 1671401083 Times of India
Kumar Newspaper
Deepak
73 1671401084 Aqualyng Customer satisfaction
Mehta

Anuj Shoolini Study on behavior of prospective students at

74 1671401085
Thakur University Shoolini University

Rishabh
75 1671401086 HDFC Bank Product penetration and digitalization
Mittal
Suraj
76 1671401087 SBI Mutual Fund Quantitative Analysis of SBI Mutual Funds
Gupta

P a g e 301 | 621
S. No. Roll No. Name Company Project Title
Shoolini Study on behavior of prospective students at
77 1671401088 Suraj
University Shoolini University
Pankaj Shoolini
78 1671401089 Recruitment and Selection
Kumar University
Abhijeet SMA marketing campaign at Easy Diner
79 1671401090 Eazy Diner
Prabhakar through sms
Gitesh Project Report on Health, safety and welfare as
80 1671401091 Nestle India Ltd
Modgil per the Factories Act 1948
Pankaj
81 1671401092 Kumar Tata Hitachi Mission - Smart city
Kashyap
Manpreet Streamlining recruitment and Selection process
82 1671401093 Eazy Diner
Rana at EazyDiner
Travel
Ankit
83 1671401094 Corporation Website Audit & Product Development
Sharma
India
Priyanka MNP Port in -Port out and customer satisfaction
84 1671401095 Reliance Jio
Thakur towards Reliance Jio
Ajay Satluj Jal
85 1671401096 HR Policies and Implications
Thakur Vidhyut Yojana
Akshay Satluj Jal
86 1671401096 HR Policies and Implications
Kotnala Vidhyut Yojana
Aastha
87 1671401097 HDFC Bank Product Penetration and Digitalization
Sahni
Aseem Customer Awareness and Future Scope for
88 1671401098 SBI Mutual Fund
Kapoor Mutual Funds Industry
Ashwani Consumer behavior towards the daily
89 1671401099 Times of India
Kumar newspapers
Harish
Study on Market Potential of the Times of India
90 1671401100 Kumar Times of India
newspaper in Zirakpur
Sharma
Punma World Gold Analysis of People Preference for Various
91 1671401102
Thakur Council Investment Option in HP
Himanshi
92 1671401103 HDFC Bank Product Penetration & Digitization
singh

P a g e 302 | 621
S. No. Roll No. Name Company Project Title
Ishmit World Gold Analysis of people's performance of various
93 1671401104
Kaushik Council investment options in Himachal Pradesh
Pushpender Toyota Financial TFSIN smart and PDD, Dealership Sourcing
94 1671401105
Verma Services model
Ashutosh
95 1671401106 Eazy Diner Working of EazyDiner
Bhardwaj
HP State Co- Performance analysis of HP State Co-operative
96 1671401107 Shishu Pal
operative Bank Bank ltd.
Anchal
97 1671401108 Eazy Diner Online Marketing at EazyDiner
Kumari
Shivam Fellowship
98 1671401109 International Relations
Kaila program at China
Sachin 3G to 4G upgradation and MNP of Sim and
99 1671401110 AIRTEL
Kumar study prospective markets
Ravi
100 1671401111 SBI Mutual Fund People perception towards mutual funds
Verma
Shubham
Nitin Housing
101 1671401112 Banking process at Shubham Finance
Chaudhary Development
Finance
Shiva
102 1671401113 HDFC Bank Product Penetration Product Digitalization
Bharti
Sichuan
Surbhi
103 1671401114 University, International relation
Sharma
China
Skillveri
Neelkamal Product Testing, Development, and Product
104 1671401116 Training
Sharma Selling
Solutions
Mahesh
105 1671401117 ICICI Prudential Recruiting and hiring
Kumar
Trilok
106 1671401118 SBI Mutual Fund People perception towards mutual funds
Singh

Bharti
107 Su13108 Mercer Employee Referral Process at Mercer
Sharma

P a g e 303 | 621
S. No. Roll No. Name Company Project Title
Gaurav Consumer Preference towards Times of India
108 16714011034 Times of India
Kumar Newspaper.
Kartik Consumer Preference towards Times of India
109 16714011046 Times of India
Chandel Newspaper.
Mayank Consumer Preference towards Times of India
110 1671401082 Times of India
Singha Newspaper.
Shubham
Sunil Housing Comparative study between the competitors of
111 1671401035
Kumar Development Shubham Housing Finance
Finance

Summer Internship Details 2018 (Batch 2017-19)

S. No. Reg. No. Student Name Company Project
Consumer Behavior towards
1 1734401001 Munish Kumar Times Of India
Daily Newspapers
Performance Management
2 1771401001 Mohammad Saber Rasooli Cipla
Service
3 1771401003 Chander Mohan IDBI Federal Marketing Mix of IDBI Federal
Reliance Jio Employee Perception about
4 1771401005 Deeksha Rani
InfoComm Ltd. Digital Transformation
Higher customer satisfaction by
5 1771401006 Jatin Thakur Eazy Diner improving the way of
concierge.

Reliance Jio
6 1771401007 Deepika Verma Mobile Number Portability
InfoComm Ltd.

Reliance Jio
7 1771401008 Jitender Kumar xDSS Productivity Analysis
InfoComm Ltd.

Consumer Preference towards

8 1771401009 Harish Kumar Hindustan Times
Hindustan Times Newspaper

Recruitment and Selection

9 1771401010 Jyoti Radisson Blu Hotel
Process

Consumer Behavior-Daily
10 1771401011 Harish Thakur Hindustan Times
Newspaper Reading

P a g e 304 | 621
S. No. Roll No. Name Company Project Title
Sales Enhancement and
Reliance Jio
11 1771401012 Abhishek Kanwar Improving the Productivity of
InfoComm Ltd.
xDSS
Study of Job Satisfaction of
12 1771401013 Kajal Thakur Anand Toyota
Employees
Study of HR Perspective in E-
13 1771401014 Harshit Metrocraft
Procurement Department
14 1771401015 Kanika Jaswal HDFC Bank Segmentation & Penetration
Training & Development of
15 1771401016 Himali KCC Bank
Employees
Consumer Behaviour towards
16 1771401017 Abhishek Rana Times of India
Daily Newspapers
The Banking Process at
Shubham Housing
Shubham Housing
17 1771401018 Kavita Thakur Development
Development Finance
Finance Company
Company
Consumer Behavior-Daily
18 1771401019 Himanshu Thakur Hindustan Times
Newspaper Reading
Sales Enhancement and
Reliance Jio
19 1771401020 Abhishek Sharma Improving the Productivity of
InfoComm Ltd.
xDSS
NextGen Sales Analysis Of NextGen
20 1771401021 Kavita Thakur
Computers Computers
Reliance Jio Increase in SOGA & CMS in
21 1771401022 Ikshva Rojhe
InfoComm Ltd. Jio Centre
Edelweiss Broking Consumer behaviour on Stock
22 1771401023 Abhishek Verma
Limited Market Investment
Consumer Behavior-Daily
23 1771401024 Kiran Kumari Hindustan Times
Newspaper Reading
Consumer Satisfaction towards
24 1771401025 Abhinav Nike Times of India Daily Newspaper-Times of
India
NextGen Sales Analysis Of NextGen
25 1771401026 Komal Thaploo
Computers Computers

P a g e 305 | 621
S. No. Roll No. Name Company Project Title
World Gold Current position of Gold in
26 1771401028 Lakhbir Singh
Council India & impact of GST on it.
27 1771401029 Akhilesh Gupta Eazy Diner Content Web and Data Analysis
Functions and Activities of
28 1771401030 Lalit Kumar Cosmo Ferrites Accounts Department & it's
improvisations
Relationship of Service Quality
Reliance Jio
29 1771401031 Akshay Bhardwaj Assurance-Customer
InfoComm Ltd.
Satisfaction
Higher customer satisfaction by
30 1771401032 Lata Kumari Eazy Diner improving the way of
concierge.
Establishing a Strong Digital
31 1771401033 Lavesh Kumar Sharma HDFC Bank
Footprint
Study of Selection, Recruitment
32 1771401034 Akshit Sharma ICICI Prudential
& On boarding Process
Sales & Promotion of Times of
33 1771401035 Shivankit Rana Times of India
India
Study of activities undertaken
34 1771401037 Manika Adhikari Cosmo Ferrites under Accounts & HR
department
35 1771401038 Ambika Sharma Oberoi Cecil Training and Development
Effectiveness of Standard
36 1771401039 Manish Kumar Shoolini University Operating Procedure of
Admissions
Reliance Jio
37 1771401040 Manisha Mobile Number Portability
InfoComm Ltd.
Consumer Preference towards
38 1771401041 Amit Sharma Hindustan Times
Hindustan Times Newspaper
Sales Enhancement and
Reliance Jio
39 1771401042 Amit Sharma Improving the Productivity of
InfoComm Ltd.
xDSS
Consumer Behavior-Daily
40 1771401043 Manisha Parihar Hindustan Times
Newspaper Reading
41 1771401044 Anish Chauhan HDFC Bank Corporate Salary

P a g e 306 | 621
S. No. Roll No. Name Company Project Title
Establishing a Strong Digital
42 1771401045 Mehak Mahna HDFC Bank
Footprint
Consumer Behavior-Daily
43 1771401047 Ankit Sharma Hindustan Times
Newspaper Reading
Creation of employee life cycle
44 1771401048 Ankita Sharma Ferns & Petals module during HRMS
implementation
Penetration of Non-Tobacco
45 1771401049 Ankush Joshi ITC Limited Products through Convenience
Channel
Braahmam Net Business Development through
46 1771401050 Anubha Gaumat
Solutions Lead Generation
L&T Power Quality Improvement in Nabha
47 1771401053 Binny Mittal
Development Power Limited
Study of Job Satisfaction of
48 1771401054 Bhuvneshwari Anand Toyota
Employees
Reliance Jio Evaluation of Induction
49 1771401055 Ashima Midha
InfoComm Ltd. Program
Reliance Jio
50 1771401056 Bhawna Digital Transformation
InfoComm Ltd.
Consumer Preference towards
51 1771401057 Ashish Negi Hindustan Times
Hindustan Times Newspaper
Reliance Jio
52 1771401058 Ashish Saini Connectivity Marketing
InfoComm Ltd.
Study of Sales & Marketing
53 1771401059 Ashu Thakur Bharat Benz Strategies to increase the
Market Share

Consumer Preference toward

54 1771401060 Bharti Rana KCC Bank various Investment Avenue To
KCC Bank

Marketing Strategies of IDBI

55 1771401061 Bhavuk IDBI Federal
Federal

56 1771401063 Mridula HDFC Bank New to Bank-Acquisition.

P a g e 307 | 621
S. No. Roll No. Name Company Project Title
Consumer Satisfaction towards
57 1771401065 Narender Chauhan Times of India Daily Newspaper-Times of
India
Effectiveness of Standard
58 1771401066 Narender Kumar Shoolini University Operating Procedure of
Admissions
Study of Job Satisfaction of
59 1771401068 Nikita Kumari Anand Toyota
Employees
Edelweiss Broking Consumer behaviour on Stock
60 1771401069 Nitin Thakur
Limited Market Investment
61 1771401070 Pankaj Sharma Hindustan Times Readers Survey
62 1771401071 Parul Mittal HDFC Bank Segmentation & Penetration
Industry Benchmarking of
63 1771401072 Piyush Sharma SBI Cards Chargeback, AMU, Marketing
Operations
Video Recruitment as an
64 1771401073 Prachi Chauhan Genpact
Innovative Technique of Hiring
65 1771401075 Prashant Patial Bharti Airtel Promotion of Handset Bundling
Reliance Jio
66 1771401076 Priyanka Bhardwaj Digital Transformation
InfoComm Ltd.
Study of Job Satisfaction of
67 1771401078 Radhika Bhasin Anand Toyota
Employees
68 1771401080 Rahul Kumar Rana IDBI Federal Wealth Insurance
Consumer Behaviour towards
69 1771401082 Rahul Rana Times of India
Daily Newspapers
Reliance Jio Increase in SOGA & CMS in
70 1771401083 Abhinav Sekhri
InfoComm Ltd. Jio Centre
Reliance Jio
71 1771401084 Sahil Vaid Connectivity Marketing
InfoComm Ltd.
Centralized Communication
72 1771401085 Shweta Vardhan SBI Cards
Repository
73 1771401086 Taniya Mattu Future Generali Recruitment and Selection
Consumer Preference towards
74 1771401087 Rajan Thakur Hindustan Times
Hindustan Times Newspaper

P a g e 308 | 621
S. No. Roll No. Name Company Project Title
Shoolini University Admissions
75 1771401088 Yeshvinder Singh Shoolini University Tele-Calling Highlights &
Challenges
76 1771401089 Samriti Vats HDFC Bank Segmentation & Penetration
77 1771401090 Rishabh Kumar HDFC Bank Corporate salary
Study of Selection, Recruitment
78 1771401091 Rohit Kumar ICICI Prudential
& On boarding Process
79 1771401092 Simran Goyal HDFC Bank New to Bank-Acquisition.
Effectivity of different
80 1771401093 Sayantani Banerjee Uflex Ltd. components of promotion mix
on consumer behaviour
Non Managed Customers-
81 1771401095 Ridhi Aggarwal HDFC Bank
Product Penetration
Reliance Jio
82 1771401096 Sahil Thakur Digital Payment Settlement
InfoComm Ltd.
83 1771401097 Rajat Singh HDFC Bank New to Bank-Acquisition.
Customer Satisfaction towards
84 1771401098 Unnat Soni Eazy Diner Online Table Reservation
Platforms
Reliance Jio
85 1771401099 Devraj Thakur Retail Sale
InfoComm Ltd.

World Gold Current position of Gold in

86 1771401100 Vipul Tomar
Council India & impact of GST on it.

Consumer Behavior-Daily
87 1771401101 Vishal Sharma Hindustan Times
Newspaper Reading

Reliance Jio Reintegration and Productivity

88 1771401102 Rishabh Sen
InfoComm Ltd. Analysis
Study of Selection, Recruitment
89 1771401103 Tarun Kumar ICICI Prudential
& On boarding Process

90 1771401104 Shashank Puri HDFC Bank Segmentation and Penetration

Survey of Corn and OP

Acsen Hyveg Pvt.
91 1771401105 Robin Singh vegetable seeds market of
Ltd.
Himachal Pradesh

P a g e 309 | 621
S. No. Roll No. Name Company Project Title
Consumer Preference towards
92 1771401106 Tanuj Hindustan Times
Hindustan Times Newspaper
Marketing Strategies of IDBI
93 1771401107 Robin Sharma IDBI Federal
Federal
Consumer Behavior-Daily
94 1771401108 Rekha Rana Hindustan Times
Newspaper Reading
Effectiveness of Standard
95 1771401109 Sakshi Chauhan Shoolini University Operating Procedure of
Admissions
NextGen Sales Analysis Of NextGen
96 1771401110 Shubham
Computers Computers
Customer Satisfaction
97 1771401111 Shubham Sharma Bharti Airtel Management & Promotion
Strategies
Consumer Behavior-Daily
98 1771401112 Varun Jokta Hindustan Times
Newspaper Reading
NextGen Sales Analysis Of NextGen
99 1771401113 Rahul Sharma
Computers Computers
100 1771401114 Shubhangi Thakur Mercer Sources of Recruitment
Perception of students towards
higher education in Shoolini
101 1771401115 Sanjay Kumar Shoolini University University of North East and
Himachal Pradesh: A
Comparative Study
Consumer Preference towards
102 1771401116 Yamini Kaushal Hindustan Times
Hindustan Times Newspaper
Edelweiss Broking Consumer behaviour on Stock
103 1771401117 Rohit Kapoor
Limited Market Investment
104 1771401118 Sahib Suri IDBI Federal Study on Customer Satisfaction
Consumer Behavior-Daily
105 1771401122 Varun Kumar Hindustan Times
Newspaper Reading
Consumer Behaviour towards
106 1771401123 Rajat Kumar Times of India
Daily Newspapers
World Gold Current position of Gold in
107 1771401124 Tushar Khimta
Council India & impact of GST on it.

P a g e 310 | 621
S. No. Roll No. Name Company Project Title
Consumer Satisfaction towards
108 1771401125 Vikas Kumar Times of India Daily Newspaper-Times of
India
Edelweiss Broking Consumer behaviour on Stock
109 1771401126 Yashpal
Limited Market Investment
NextGen Sales Analysis Of NextGen
110 1771401127 Shubham
Computers Computers
Study of Selection, Recruitment
111 1771401128 Ravinder Sharma ICICI Prudential
& On boarding Process
112 1771401129 Sushaant Pandita HDFC Bank Segmentation & Penetration
Consumer Behaviour towards
113 1771401130 Sunil Kumar Times of India
Daily Newspapers
Reliance Jio Role of FC&A in Jio centre
114 1771401131 Sachin Jasyal
InfoComm Ltd. (Digital Payment Settlement)
Financial model of fly ash brick
L&T Power project, research and analysis of
115 1771401132 Vivek Swaroop
Development stress power plant & calculate
monthly tariff payment.
116 1771401133 Rahul Jamwal Bharti Airtel Promotion of Handset Bundling
Reliance Jio Framing Jio phone alternative
117 1771401134 Rishabh Shyam
InfoComm Ltd. & Jio phone distribution
Higher customer satisfaction by
118 1771401136 Vipul Pandir Eazy Diner improving the way of
concierge.
Analysis of Internal control
Federal-Mogul
119 1771401137 Rohit Sharma procedures and AP
Anand Bearings
reconciliation process
Higher customer satisfaction by
120 1771401138 Rohit Rathour Eazy Diner improving the way of
concierge.
World Gold Current position of Gold in
121 1771401139 Sachin Sharma
Council India & impact of GST on it.

Web content and data

122 1771401140 Vishal Patiyal Eazy Diner
collection-Financial KYC

P a g e 311 | 621
S. No. Roll No. Name Company Project Title
Consumer Preference towards
123 1771401141 Vishal Kumar Hindustan Times
Hindustan Times Newspaper
Consumer Preference towards
124 1771401142 Rishabh Satija Hindustan Times
Hindustan Times Newspaper
Sourcing Strategies of Mid-
125 1771401143 Mallika Thakur Genpact
Level Hiring
126 1771401144 Vipasha Thakur Ambuja Cement Study of Industrial Relation
127 1771401145 Sharad Rana Bharti Airtel Promotion of Handset Bundling
128 1771401146 Shiwani Mehta Oberoi Cecil Training and Development
Training & Development of
129 1771401147 Sheetal KCC Bank
Employees
Consumer Preference towards
130 1771401148 Pankaj Kanwar Hindustan Times
Hindustan Times Newspaper
Recruitment of Financial
131 1771401149 Navjot Singh IDBI Federal
Advisors
NextGen Sales Analysis Of NextGen
132 1771401150 Diksha Dogra
Computers Computers
Establishing a Strong Digital
133 1771401151 Shashank HDFC Bank
Footprint
Improving induction programs
134 1771401152 Shagun Eazy Diner
in HR
135 1771401153 Ritika Jaggi Eazy Diner Lifecycle of e-mail Marketing
Higher customer satisfaction by
136 1771401154 Anjani Bisht Eazy Diner improving the way of
concierge.
SouthVale: The Website Restructuring and
137 1771401155 Snigdha Parihar
World School Curriculum Overhaul
138 1771401156 Vinod IDBI Federal Study on Customer Satisfaction
Consumer Preference towards
139 1771401158 Arvind Sharma Hindustan Times
Hindustan Times Newspaper
140 1771402002 Sumit Beniwal IDBI Federal Study on Childsurance

P a g e 312 | 621
B) At School of Business Management and Liberal Arts, students are provided an opportunity
to get a glimpse of real functioning of industry for which students are sent to nearby
industry to have exposure and learn from industry experts.

S. No. Name of the Company/Event Date of Visit

1 Gabriel, Parwanoo 19-08-2017
2 Gabriel, Parwanoo 28-10-2017
3 Study Tour, Mumbai 5th to 13th Jan, 2018
4 Study Tour, Chandigarh 16th Jan, 2019
5 Study Tour, Delhi 1st Apr, 2019
6 CII Agro Tech 1st to 4th Dec, 2018

C) Frequent visits by expert guest faculty from industry and eminent academicians lend
exposure to the students, opening up a multitude of avenues for them to know more about
the latest management practices. School of Business Management and Liberal Arts has been
organizing workshops on various themes to enhance the knowledge and exposure to current
management issues. The school has a plethora of outreach programs that include seminars,
guest lectures, workshops, panel discussions, alumni talk, etc. which aims to provide a
wholesome learning environment to the students.

Some of such workshops and eminent speakers have been enumerated as under:
List of Guest Speakers
Date of
Name of the
S. No. Designation Company/Industry Arrival in Talk/Topic
Guest
University
Mr. Amit 4th Jan,
1 Deputy Manager Vodaphone Selling Skills
Mahajan 2016
Head - Human 15th Feb,
2 Ms. Pooja Malik Anand Automotive Interview Skills
Resources 2016
How to Handle
Mr. Gopal 17th Feb,
3 Executive Director SML ISUZU Stress at Work
Bansal 2016
Place
27th Feb, Motivational
4 Mr. Rajat Motivational Speaker Freelancer
2016 Talk

P a g e 313 | 621
 Date of
Name of the
S. No. Designation Company/Industry Arrival in Talk/Topic
Guest
University
7th Nov, Improving
5 Ms. Anu Motivational Speaker Freelancer
2016 Communication
Ms. Sanjay Director Business 6th Feb, Motivational
6 XLRI
Sharma Training Ideas 2017 Talk
Transformation
Ms. Maanya Siddhi Vinayak Cine 7th Feb,
7 Managing Director from Student to
Singh Arts 2017
Entrepreneur
Reliance Jio 10th Feb,
8 Mr. Atul Kansal CEO Career Goals
Infocom, Shimla 2017
12th Feb, Career in
9 Ms. Monika Vice President Yes Bank
2017 Banking Sector
14th Feb, Opportunities in
10 Mr. Sumit Joshi General Manager The Oberoi Grand
2017 Hotel Industry
Ms. Gayatri 17th Feb,
11 Plant HR Head Sona Group Basics of HR
Florence 2017
Dr. Kedar Nath 8th May, Values & Ethics
12 FRIM Punjab University Punjab University
Banerjee 2017 in corporate
Dr. Deepti 8th May, Integrity and
13 FRIM Punjab University Punjab University
Gupta 2017 Honesty
Mr. Amit 14th Aug,
14 Motivational Speaker Freelancer Leadership
Sharma 2017
ex IAS, Motivational
Speaker, Author,
Mentor for CEOs,
20th Aug,
15 Mr. Vivek Atray Independent Advisor, Vivek Academy Goal Setting
2017
Columnist,
Writer,Professor,
Trainer, Life Coach
Social Entrepreneur,
Mr. Vishal 26th Oct,
16 Investor, Member at Anand Autocare Entrepreneurship
Anand 2017
YPO
Mr. Mohit 30th Oct, Individual’s
17 Motivational Speaker -
Sharma 2017 Transformation

P a g e 314 | 621
 Date of
Name of the
S. No. Designation Company/Industry Arrival in Talk/Topic
Guest
University
Association of 3th Nov, Transformational
18 Mr. Rohit Goyal Motivational Speaker
Muscular Dystrophy 2017 Leadership
Mr. Mohit ex, Superintendent of Himachal 19th Feb,
19 Drug Abuse
Chawla Police, Solan Administration 2018
Mr. Govind 20th Feb, Building a
20 Director Kopran
Pandey 2018 Corporate Career
Social Entrepreneur,
Mr. Vishal 21st Feb, Young
21 Investor, Member at Anand Autocare
Anand 2018 Entrepreneurs
YPO
Mr. Rajendra 22nd Feb,
22 Senior Director Gabriel, India Corporate Career
Abhange 2018
Association of 23rd Feb, Contentment and
23 Mr. Rohit Motivational Speaker
Muscular Dystrophy 2018 happiness
Mr. Amit Motivational Speaker, 24th Feb, Ethical
24 Freelancer
Sharma Independent Consultant 2018 Leadership
Zerone
Mr. Jaijit 28th Feb, Emerging
25 CEO & Founder Microsystems Pvt.
Bhattacharya 2018 Technologies
Ltd.
Ms. Renu Counsellor and 7th May,
26 Freelancer Happiness
Thakur Psychologist 2018
Mr. Amit Motivational Speaker, 8th May, Motivational
27 Freelancer
Sharma Independent Consultant 2018 Talk
ex IAS, Motivational
Speaker, Author,
Mentor for CEOs,
11th May,
28 Mr. Vivek Atray Independent Advisor, Vivek Academy Corporate Career
2018
Columnist,
Writer,Professor,
Trainer, Life Coach
13th Aug, Career in Hotel
29 Mr. Gagandeep Senior Manager Mahindra Resorts
2018 Industry
16th Aug,
30 Mr. Viren Popli Chief Operating Officer Swaraj Tractors Leadership
2018

P a g e 315 | 621
 Date of
Name of the
S. No. Designation Company/Industry Arrival in Talk/Topic
Guest
University
Mr. Dheeraj 17th Aug,
31 Astt. Branch Manager Star Health Selling Skills
Mahajan 2018
Mr. Mukul 17th Aug, Automotive
32 CEO Autolog Design
Nanda 2018 Designs
ex IAS, Motivational
Speaker, Author,
Mentor for CEOs,
18th Aug, Motivational
33 Mr. Vivek Atray Independent Advisor, Vivek Academy
2018 Talk
Columnist,
Writer,Professor,
Trainer, Life Coach
Mr. Birender 18th Aug, Confidence
34 Trainer Max Bupa
Ahluwalia 2018 Building
20th Aug,
35 Mr. Davender Center Head Gabriel,India Leadership
2018
ex IAS, Motivational
Speaker, Author, 12th Nov,
36 Mr. Vivek Atray Vivek Academy Leadership
Writer,Professor, 2018
Trainer, Life Coach
Ms. Avnee 13th Nov, Presentation
37 Vice President Shoolini University
Khosla 2018 Skills
Motivational
38 Mr. Inderpreet Social Worker IGMC, Shimla -
Talk
Shivalik Bimetals Motivational
39 Mr. Ghumman Managing Director -
Controls Talk
Social Entrepreneur,
Mr. Vishal
40 Investor, Member at Shoolini University Leadership
Anand
YPO
CEO Paytm, a former
Ms. Shinjini central banker and 5th July, Significance of
41 Paytm
Kumar senior executive at 2016 Paytm
consultancy PWC.

P a g e 316 | 621
 Date of
Name of the
S. No. Designation Company/Industry Arrival in Talk/Topic
Guest
University
Lt General 9th Sept, Leadership
42 Rtd. Lt. General Army
Kamal Davar 2016 Building
An Awakened
being, a
Ms. Anandmurti Gurumaa at Rishi 22nd Sept, Profound Mystic
43 Religious Speaker
Gurumaa Chaitanya Ashram 2016 and a
Contemporary
Master
Industrial
prospects of
Prof. Saranjit Head the Deptt of 14th Oct,
44 NIPER, Mohali Quality Control
Singh Pharma 2016
and Quality
Assurance
Challenges faced
Dr. (Mrs) Renu 23rd Feb, by fresher's in
45 Renowned counselor Freelancer
Thakur 2017 the university
after school
Dr. Naresh Director of Medical Riverside 3rd March, Fear of unknown
46
Chandan Education Healthcare, USA 2017 origin
The first lady to have
Major Priya been commissioned as The Lawrence 17th March, Leadership
47
Jhingan an officer in the Indian School 2017 Skills
Army
CEO/MD of Wallick
Consulting Dripping Wallick Consulting Myths, Diversity
27th March,
48 Ms. Heather Springs Texas USA and Dripping Springs and Holistic
2017
has worked at Harvard Texas USA Approach
University
The importance
Gen (retd.) K.J. 31st March, of character
49 Retd. Gen. Army
Singh 2017 building in the
youth

P a g e 317 | 621
 Date of
Name of the
S. No. Designation Company/Industry Arrival in Talk/Topic
Guest
University
Importance of
voting and
whether
Mr. Navin Former Chief El. Election 19th May,
50 Electronic
Chawala Comm. India Commission 2017
Voting Machines
(EVMs) can be
hacked
11th Aug, Sales and
51 Mr. Atul Sobti Ex CEO of Ranbaxy Pharma
2017 Marketing
International Consultant The Role of
Mr. Sunil 1st Sept,
52 (Quality & Excellence) Consultancy Personality in
Thawani 2017
at United Nations Marketing
General Indian Army &
Retd. General of Indian 8th Sept,
53 Rajinder Singh Army Character
Army 2017
(Retd.) Building
Retd. IAS Officer, Administrative 13th Sept, Life skills for
54 Mr. Vivek Atray
Motivational Speaker Services 2017 young Indians
Ms. Manisha Co-founder Syybol 27th Sept, Branding and
55 Syybol Fitness
Kapoor Fitness & Entertainment 2017 Marketing skills
Character
Mr. Arun 6th Oct,
56 Author/Journalist Journalism Building in
Shourie 2017
Public Life
Banking and ITFS
senior Professional, a
Mr. Baba 27th Nov,
57 management consultant, Banking Innovation
Grover 2017
executive coach and
entrepreneur
Setting up
Professor and Chairman
Research
Prof. Uday of the organic chemistry 28th Nov,
58 IISC Infrastructure
Maitra dept. at IISC Bangalore, 2017
and Funding
an IIT Kanpur
Opportunities

P a g e 318 | 621
 Date of
Name of the
S. No. Designation Company/Industry Arrival in Talk/Topic
Guest
University
Founder & Managing
Mr. Debashish Proliferator Advisory 8th Dec, 9 Imperatives of
59 Director of Proliferator
Sarkar & Consulting 2017 Change
Advisory & Consulting
Brig. K.S. 12th April, Winner of the
60 Retd. Brigadier Army
Chandpuri 2018 Nation
Importance of
19th April,
61 Ms. Sofi Zahoor Sr. Director, GTML GTML Communication
2018
Skills
Associate Professor of
Practice Hospitality, Innovation in
12th Feb,
62 Mr. Dipra Jha Restaurant and Tourism Academics Tourism &
2018
Management. University Hospitality
of Nebraska, Lincoln
Director, Applied Applied Research
Captain Vishnu 13th April, Career Guidance
63 Research International, International,
Sharma 2018 for Cruiselines
Panchkula Panchkulla
Mr. Sarabjeet 28th April, Free Social to
64 Social Entrepreneur --
Singh 2018 the needy
Ms. Alakshi 23rd Oct,
65 Motivational Speaker -- Josh talks
Tomar 2018
Dr. A. K. 16th Nov, The history
66 Director CRI Kasauli
Tahlan 2018 Vaccine
Mr. Vipin CEO and MD of India 1st Dec, The History of
67 --
Sondh East Asia and Pacific 2018 JCB cranes
nd
General VP Retd. Indian Army 22 Feb, Leadership in
68 --
Malik Chief 2019 society
The
Sustainability
Mr. Pardeep 13th March,
69 Social Activist -- and cleanliness
Sangwan 2019
of the
‘Himalayas’

P a g e 319 | 621
 Mr. Sunil Thawani, Board member of American Society for Quality (ASQ), giving a
lecture on “The Role of Personality in Marketing”

Renowned social activist and India’s first woman IPS officer Kiran Bedi interacts with
Shoolinians

P a g e 320 | 621
Legendary Flying Sikh “Milkha Singh” interacting with Shoolinians

Mr. Arun Shourie - Guru Series Lecture

P a g e 321 | 621
 “Brig. Kuldeep Chandpuri” giving a lecture on “Winner of the Nation”

7.1.4. Participation of Industry professionals in curriculum development, projects,

assignments as examiners, in summer projects (10)

Participation of industry experts in Projects and as examiners

MBA students in their first year undergo compulsory summer internship as part of their
curriculum in an organization of national and international reputation. The duration of the
internship is eight weeks i.e. June & July and students work under the supervision of
guide/mentor. The selection of the students for summer internship is done through a rigorous
selection process where companies are invited to the campus for summer placements and
students appear for selection process as per the criteria laid by the companies. Usually
companies select summer interns on basis of student’s academic score, aptitude test, Group
discussion followed by rounds of personal interviews.

As a philosophy towards providing quality internship to our students, summer placements for
all students are arranged by the institution and in most of the cases it is on stipend basis. Any
request from students to pursue internship in organization of their choice is forwarded to
committee comprising of Dean, Director, Placement and Career Development Cell director,

P a g e 322 | 621
Chairman of Student placement committee and is only permitted if it matches the benchmark
set for learning and exposure of students in summer internship. However, it is preferred that
students get selected through campus summer placement process.

During these eight weeks, students are assigned a project by the industry which typically
focusses on solving live problem of the organization. These projects are mentored and guided
by professional from the respective organization and students submit a weekly report on their
progress and learnings. After completion of one month there is a mid-term review and finally
at the end of two months students present their contributions, learnings and accomplishments
to the designated professional in their companies. Students are also required to submit their
Summer Internship Report on a prescribed format to the company where they complete their
internship and acceptance, or rejection of the report is entirely based on satisfaction of the
industry professional. As a proof of successful completion of summer internship, the students
must obtain Summer internship completion certificate from their respective companies.
Subsequently, copy of the same report with certificate from company is submitted to the
institution, and viva-voce to comprehend the learnings of students is organized.

We have witnessed various successful trends as a result of complete evaluation of summer

internship by industry professionals, as a result it has led to better understanding of industry
expectations among the students, helped them to understand their strengths and scopes of
improvements in corporate context and most important of all, resulted in pre placement offers
from companies like HDFC bank and others.

Participation of industry experts in Curriculum Development

The Board of Studies formed at the faculty level have two external experts from industry and
academia who give their valuable inputs on academic and other related matters on regular
basis. The course curriculum for MBA program was designed at the school level and
discussed in the School Academic Committee, industry experts were involved in the
benchmarking of the same and their inputs were incorporated accordingly. (Also refer point
4.1.1)

Alumni and Employers feedback are also taken on curriculum revision, relevance and
upgradation during placements, SPRINT and alumni interactions.

P a g e 323 | 621
 Research
Projects

Curriculum
Assignments
Development

Industry
Professional

Guest
Internships
Lectures

Mentorship

7.1.5. Initiatives related to industry including executive education, industry sponsored

labs and industry sponsorship of student activities (15)

School of Business Management and Liberal Arts has initiated its endeavor towards executive
education and several successful initiatives have been taken towards this direction.

The school is involved in training and development of working professionals from industry
and other academic institutions. Over the years several professional development programs
have been organized which focused on interventions ranging from soft skills, technical
skills, human skills, conceptual skills, and learnings, training and development in key
concepts in management.

Among few professional development programs which are organized periodically are
developing customer centric approach which aimed at developing non-teaching human
resources at Shoolini University. Apart from this, our faculty is engaged with mentoring the

P a g e 324 | 621
faculty from other institutions where unique modules are developed and implemented to
enhance their expertise in day to day management of institutions, develop a professional
approach and to instil research mindset.

Two unique academic programs have been initiated for executive education which are Young
Leaders of India Program (YLIP) and three year Part Time MBA. Both these programs aim
at providing an opportunity to working professionals to improve their academic qualifications
and provides distinctive platform to learn from experts.

YLIP is one year full time post graduate diploma in business management where eligibility is
graduation with at-least two years full time executive experience. The program was developed
keeping in view needs of working professionals who can take one year sabbatical to pursue
studies and develop their knowledge and understanding of business management. YLIP is fast
track program similar to MBA and is based on experiential learning through intensive project-
based pedagogy and provides access to experts in the field.

Similarly, Part time MBA is a 3 year part time degree program which was developed to meet
specific requirements of working professionals who wish to enhance their qualifications and
skills but find it difficult to leave their full time profession for the same. Therefore, to enable
such working professionals, this program is available to aspirants who are graduates with at-
least two years of work experience. This program is based on personal contact program on
weekends and intensive online support through our LMS platform eUniv. To develop
practical skills, the program is based on live projects and experiential learning.

Among another one of its kind executive education initiative, our faculty is entrusted with
developing managerial skills amid the engineers of leading OEM company i.e. Anand
Automotive. These selected technical employees are leaders in their respective plants and
spend three years at Shoolini for their B.Tech program under full scholarship from Anand
Automotive. As they pursue their engineering, they are exposed to several management
development programs to develop their leadership and management capabilities for the
leadership roles they will perform in future.

Although executive education has been initiated, we endeavor to have strategic alliance with
industries from various sectors for regular programs to upskill the knowledge, skills and
abilities of their intellectual capital.

P a g e 325 | 621
 Special research laboratories sponsored by / created by industry or corporate bodies
 One IT Lab sponsored by Innohive India Pvt. Ltd.
 One E-Lab sponsored by Ankur Capital, Mumbai.
 One E-Lab sponsored by Anand Toyota Pvt. Ltd.

Industry sponsorship of student activities: MBA (Jan 2016 - April 2019)

S. No. Name of the Industry Student Activity
1 Gabriel Three days marketing activity in annual event
2 GBP Three days marketing activity in annual event
3 Vivo Three days marketing activity in annual event to provide Canopy
and Umbrella
4 Westside Three days marketing activity in annual event
5 Bharat Benz Project on tanker trucks potential in Himachal
6 MI Store, Solan Sponsorship for gifts to winners
7 Anand Trucking Project on rigid trucks
8 Linguistica7 Sponsored Awards
9 Chester Hills Students Fest
10 Naina Optical Manchtantra, 2017
11 Nissan Motors, Mandi Manchtantra, 2018
12 NSE - SEBI Financial Literacy Seminar
13 Bhushan Jewellers Gift Vouchers
14 Anand Toyota Fest
15 Realme Gift Vouchers and Awards
16 Wok and Roll Manchtantra, 2018
17 Vibrant Academy Awards
18 Gupta Commerce Gift Vouchers
Academy

P a g e 326 | 621
Student activities of School of Business Management and Liberal Arts is given below:

P a g e 327 | 621
There are several student initiatives/clubs at Shoolini that helps students undertake various
students’ activities like ‘Raagrang’ for music and dance, ‘Saamarthya’ for entrepreneur
development, ‘Baawle Bawarchi’ for cooking, ‘Shutterbugs’ for photography, ‘Dramebaaz’
for drama, the Tracking and Hiking club, 'Satrangi strokes' for painting and 'Saksham' for
dance etc. are functional under the umbrella of ‘Abhiruchi’ where students get an opportunity
to showcase their talent in different fields.

Students are encouraged to celebrate and participate in various other events like cultural
programs, quizzes, fests, Blood donation camps, Tree plantation, AIDS Awareness Program,
Sexual Harassment Prevention Programs ,Cleaning of local springs in the neighborhood,
camps on use of Solar Energy for cooking ,Painting competitions on an environmental issue,
distribution of fruit and forest saplings to farmers for helping them to raise their earning and
conservation of the environment ,Organization of Spring Flower Festival ,celebration of
International Days-World Environment Day, World Forestry Day, World Population Day,
World Women Day, World AIDS Day ,Organize INSPIRE activities of Schools in the
University campus, painting and rangoli exhibitions etc.

SPRINT and marketing programs are other avenues through which students undertake various
activities that add value to them as professionals and gives an opportunity to create and

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explore. Student may solicit funding, donations and "in kind" services with prior Dean’s
approval only. In the vast majority of circumstances, fundraising requests are approved,
provided they are submitted with sufficient detail and lead-time. Students regularly get
sponsorship for various activities from the local industrialist and entrepreneurs.

The school strongly believes that teaching, research and extension are an integral part of
higher education for enhancing the employability of its graduates.

The task of Institutional Social Responsibility is sensitized among students by holding

workshops, interactions, field activities through Natural Social Service Scheme under the
patronage of Dean of Extension Education and Dean Students Welfare. It played its role in
societal responsibility (ISR) by organizing a host of activities in uplifting and awakening the
surrounding population to bring them into the natural stream.

YouWeCan-Association started in 2016 for Cancer Awareness. Formal MoU was signed in
2017. Close to two dozen camps organized by HP, Chandigarh, and Punjab more than 2000
people are already screened for breast and oral cancer. Doctor teams are sent from YWC
and the volunteer students from Shoolini Campaigns against drug abuse and
tobacco cessation have also been organized. Free health check-ups of housekeeping staff
and women of Barog have been done.

MoU Ceremony with YouWecan Association

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Care and share group visits various places like IAMD hospital which had a regular inflow of
patients with muscular dystrophy. Students help to boost the morale of the patients and
families and also support documentation and other requirements at the hospital. They also
make regular visits to the local orphanage and leprosy home to spend quality time. They also
have a very close association with the senior citizens of Solan where the students spend time
with the aged people trying to help them to become tech-savvy. Recently, the
students collected 300 kgs. of old clothes during the Week of Giving and sent them to Delhi

Prayas group which lays focus on children especially the underprivileged ones. This
includes adopting the primary school in the vicinity. Students devote regular hours helping
the children with their curriculum, extracurricular activities, health and hygiene, technical
skills etc. The children celebrate several occasions together like Children's Day,
Christmas Independence Day etc. Students have helped the needy children with books shoes
warm clothing, provision of fans etc.

Women Empowerment works to help the local community. The housekeeping staff is
supported by this group. They also have regular programs on drug awareness domestic
violence health and hygiene. A few fundraising campaigns were organized for women in
need. Free medical and legal services are provided to them.

7.1.6. Involvement of industry professional as members of various academic

bodies/board (10)

At University level, industry experts are the members of Academic Council (TWO
MEMBERS) and Joint Research and Development Committee. As far as the School of
Business Management and Liberal Arts is concerned, the involvement of industry in academic
activities is a regular practice since inception. We signed a MoU with GENPACT- a leading
multinational company for the development of a ‘need driven’ MBA curriculum. Over the
years, we have adopted mentorship programme with India’s leading managers wherein
corporate professionals from the best companies guide and support us in formulation and
attainment of the academic program and course outcomes.

Industry professionals have been formally included as members of the Board of Study (BoS)
and Research and Development Committee (RDC). Mandate of the BoS is to precisely discuss

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and revise curriculum and syllabi as per the current needs of the academic and corporate
world. In this process, we have been able to incorporate the courses on Artificial Intelligence,
SPRINT, Writing Seminar, Creativity and life coping skills in MBA curriculum as per the
inputs from corporate professionals. These courses are also run by the renowned experts from
the leading companies. Similarly, RDC consisting of the external experts from academia and
industry evaluates the research activities of the School and suggests the initiatives to be taken
for future growth of the School in research.

CORPORATE MENTORS

More than two dozen national and international corporate leaders are a part of this unique
initiative of School of Business Management and Liberal Arts.

Sr.No. Name Background/Designation/Industry

1 Aarti Nihalani B.Tech (UDCT, Mumbai), MBA (IIM Ahmedabad), Manager at
Oliver Wyman.
2 Anish B.Tech (IIT Delhi), MBA (IIM B) Sr. Director Research at Credit
Tawakley Suisse. Previously senior positions with Bernstein, McKinsey & Co.
3 Anurag M.Sc (Delhi University), MBA (Jamnalal Bajaj), Managing
Chaudhary Director Citibank, London. Previously with ANZ Grindlays Bank.
4 Ashish Khosla - BE, MBA (IIM Calcutta); Head Retail Banking- Finance House,
Previously Sr. Vice President, UNB, Abu-Dhabi and Senior
Executive position in Citibank, HSBC, Marico.
5 Ashoo Khosla MBBS (Gold Medalist), MBA (ISB Hyderabad) Head of Training
NMC Trading, Abu-Dhabi. Previously Marketing Manager
Novartis, Manager Business Development Dr. Reddy’s, India
6 Avijit B.Tech (IIT Kanpur), MBA (IIM Bangalore); CEO at Tata
Bhattacharya Securities. Previously executive position at other Tata Group
Companies.
7 BS Jaswal Retd. Lt. Gen. (Indian Army), former GOC-in-Chief, Northern
Command.
8 David Ph.D (University of Pennsylvania, USA); Principal, Oliver Wyman.
Bergeron

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9 Davide Managing Partner, Oliver Wyman.
Taliente
10 Gaurav Mehta Senior Manager Roland Berger; Previously with Morgan Stanley,
UBS.
11 Hansi CFA, MBA (Wharton), Head of Wealth Management, Asia Pacific
Mehrotra at Mercer Investment Consulting.
12 Jaijit B.Tech (IIT Kanpur), MBA (IIM Calcutta), Ph.D (IIT Delhi).
Bhattacharya Country
Director Sun Microsystem, visiting faculty INSEAD. Previously
senior position
with Oracle, Accenture

13 Judhajit Das HR Head of ICICI Prudential.

14 Justice N K Former Chief Justice Court of Karnataka, Chairman Special
Sodhi Appellate Tribunal (SAT)

15 Kamlesh Vyas Director First India School of Business. PhD HRM and Social
Media; Worked
as CEO ACME, GM MKRH, Senior Consultant at Watson Wyatt,
Ernst &
Young etc; More than 15 Years of experience in corporate world.
16 Lt. Gen. KJ GOC-in Chief, Western Command (Indian Army)
Singh
17 Munish Sapra Ex-MD Scotia Bank, Formerly with Citi Bank
18 Nitin B.Tech (IIT Delhi), MBA (IIM Calcutta); Head, India Knowledge
Aggarwal Management
at ZS Associates; Previously senior position at McKinsey &
Company,
Hay Group, Pipal Research
19 Peter Dale MBA (London Business School); Advisor, Credit Sussie, Zurich;
Previously
senior position at Kearney.

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 20 Pratik Ved MBA (IIM Ahmedabad); Manager Unilever India Raj Khosla, B
Tech
(IIT Bombay), MBA; Director Kaefer Insulteo Ltd., Thailand.

21 Ramesh K BE, MSIE (Kansas State University, USA), MBA (University of

Mehan Dayton, USA); Managing Director of Five Ohio Based Companies.

22 Ritwik Ghosh B.Tech (Jadhavpur University), MBA (IIM C); Senior Manager
Oliver
23 Sanil Chawla GM Tata Sky Sanjay Kedia, MBA (SP Jain); Country Head and
CEO, Marsh
India; Previously senior position at IDBI Bank.

24 Shinjini CEO Paytm Payments Bank.

Kumar
25 Sudhir Shukla MBA; Former Senior Vice President, Yamaha India.

26 Vineet Anurag MD Bank of America Merrill Lynch, MBA Finance Indian Institute
of Management, Calcutta.

27 Vishal Anand MBA, Microsoft Certified Professional. Managing Partner, Anand

Enterprises, Solan
28 Yuji India Liaison Officer, JST
Nishikawa

Shoolini University our parent body, strives to engage with people to bring about change in
their lives and the society in general. Carrying this philosophy forward, School of Business
Management and Liberal Arts has involved leaders from industry and academics in the
Shoolini University Global Advisory Board.

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The composition of Shoolini University Global Advisory Board which also guides the
School of Business Management and Liberal Arts on various issues is given below:

S. No. Title Name Designation/Industry

1 Mr. Anand Gupta Director, Rinox Kaufman Ltd.
2 Mrs. Anju Abrol Chief Risk Officer, Westpac Institution Bank,
Westpac Group, Australia
3 Mr. Ashish Gupta Founder and CEO, Benori Ventures
4 Dr. Dinesh Singh, Padma Shri Former Vice Chancellor, University of Delhi,
India
5 Dr. Gerhard Lohmann Chief Financial Officer, Reinsurance, Swiss RE,
Switzerland
6 Mr. Jaijit Bhattacharya Head, Center for 4th Industrial Revolution, World
Economic Forum
7 Dr. K.S Bawa, FRS Distinguished Professor, Boston University,
United States
8 Mr. Kamlesh Vyas Partner, Deloitte, India
9 Mr. Keki Boman Dadiseth Former Director, Unilever Plc, UK
10 Mrs. Keshni Anand Arora IAS, Addl Chief Secretary, Haryana, India
11 Mr. M.L Sarin Senior Advocate, Founder SJOBA, Chandigarh,
India
12 Mr. Navin Agrawal Partner, KPMG, India
13 Dr. P.K Khosla, Chairman Vice Chancellor, Shoolini University
14 Mr. Pavan Gupte Managing Director, Samena Capital, India
15 Mr. Peter Dale Managing Director, UBS, UK
16 Mr. Pravin Amre Former Test Cricketer, India
17 Dr. R.C Sobti, Padma Shri Former Vice Chancellor, Panjab University, India
18 Dr. R.K Kohli Vice Chancellor, Central University, Panjab,
India
19 Dr. Raj Paroda, Padma Former Director General, ICAR, India
Bhushan
20 Dr. S.S Handa Former Director, CSIR-IIIM, Jammu

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 21 Mr. Sameer Goel Head, Infosys, Mohali, India
22 Mr. V.K Kapoor Former IPS, Govt. of Haryana, India
23 Mr. Vikas Agarwal Partner, EY, India
24 Mr. Vinay Pande Headmaster, The Lawrence School, Sanawar,
India
25 Mr. Vinish Kathuria Managing Partner, SenseAI Ventures
26 Mr. Vinod Sood Managing Director, Hughes, India
27 Mr. Vivek Atray, Member Former IAS, Haryana, India
Secretary

The involvement of industry professionals as members of BoS (Board of Studies) and RDC
(Research and Developemt Committee) has been mentioned in point 2.1.1.1.

7.2. International Connect (40)

7.2.1. MoUs/Partnerships and its effective implementation (10)

Recognizing the importance of international cooperation among higher education institutions

throughout the world, Shoolini has established a number of international collaborations and
exchange agreements with major foreign universities and maintains friendly relationships
with them. Shoolini continues to develop strong academic bonds with more than 60 higher
institutions of learning in 15 countries. Through such links, professors and students are able
to gain a more global outlook on their academic experience. The general features of these
international collaborations and exchange programs are as follows; the exchange of professors
for joint research and lectures, the exchange of students for study, and the exchange of
publications, literature and information.

Listed in the table below are the foreign universities with which Shoolini has agreement for
international collaborations and exchange programs. In accordance with the growing trend
towards globalization, the institution is setting up a distinctive strategy to expand and
diversify its international programs and activities substantially.

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S. No Name of the University Country Date of signing of MOU

1 Seoul National University South Korea 24-05-2010

2 Chung Yuang Christian University Taiwan 28-03-2012

3 University of Ulster Northern Ireland, UK 18-07-2012

4 Gachon University South Korea 9/9/2013

5 The University of Suwon South Korea 12/9/2013

National Taiwan University - Taipei-

6 Taiwan 27-05-2015
Active

7 Lanzhou University China 21-07-2015

8 Sprott Shaw College Canada 4/2/2016

9 Sichuan University China 18-03-2016

10 Magna Carta College Oxford, UK 24-04-2016

11 University Alliance of Belt and Road HUC members 18-09-2016

British Colombia Institute of

12 Canada 23-10-2016
Technology

13 Kabul University Afghanistan 24-10-2016

14 Eshraq University Afghanistan 24-10-2016

15 University of La Verne USA 19-11-2016

16 Inha University South Korea 18-04-2017

17 IIB- INTECH, Buenos Aires Argentina 11/4/2017

18 Hainan University China 27-02-2017

19 Leshan Normal University China 18-07-2017

20 Xihua University China 22-05-2017

21 Yunan University China 9/5/2017

22 Cranfield University UK 6/9/2017

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23 Kwazulu-Natal University South Africa 4/12/2017

24 University of Chittagong Bangladesh 1/11/2017

25 Rana University Afghanistan 22-01-2018

26 Yunnan Minzu University China 28-01-2018

27 Jimma University Ethiopia 15-02-2018

28 Hawassa University Ethiopia 27-03-2018

29 Wolkite University Ethiopia 15-02-2018

Zion Technology and Business

30 Ethiopia 15-02-2018
College

31 Wolaita Sodo University Ethiopia 9/2/2018

32 University of Naples Italy 27-03-2018

33 APUIHEA Afghanistan 3/5/2018

34 University of Limpopo South Africa 3/7/2018

35 The University of Venda South Africa 3/7/2018

36 ANDMA Afghanistan 7/9/2018

37 National Dong Hwa University Taiwan 28/9/2018

38 University of Reading UK 31/10/2018

39 Western Sydney University Australia 31/10/2018

40 Ankara University Turkey 19/12/2018

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 Addis Ababa Medical and Business
41 Ethiopia 8/12/2018
College, Metehara Campus
Addis Ababa Medical and Business
42 Ethiopia 8/12/2018
College, Dire Dawa Campus
Addis Ababa Medical and Business
43 Ethiopia 8/12/2018
College, Ziway Campus
Addis Ababa Medical and Business
44 Ethiopia 8/12/2018
College, Piassa Campus

45 Jami University Afghanistan 19/02/2019

46 Taj University Afghanistan 19/02/2019

47 Vistula University Poland 20/02/2019

Vice Chancellor Prof. PK Khosla in MoU signing ceremony

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7.2.2. Student Exchange Programs (10)

School of Business Management and Liberal Arts have always valued the importance of a
good cultural exchange program and encourages students to go that extra mile. With the
changing landscape of higher education in India, a good and relevant student exchange
program arms students with a more integrated and multi-cultural learning.

Every year Shoolini welcomes exchange students from foreign partner Universities and sends
Shoolini students to foreign partner universities. Exchange student program is a great way for
international students to experience the unique Indian culture and international exposure for
Shoolini Students and to make new friends. Shoolini accept applications for a semester or a
full academic year for foreigner students and sends them for a semester or a full academic
year to different foreign partner universities.

The list of students who have benefitted from Student Exchange from School of Business
Management and Liberal Arts are as follow:

Student Exchange
S. No. Name of Student Class Name of the University Country Date
1 Surbhi Sharma MBA Sichuan University China 5-Mar-2017
2 Shivam Kaila MBA Sichuan University China 5-Mar-2017
3 Shivam Gupta MBA Sichuan University China 5-Mar-2017
4 Deepika Dhiman MBA Sichuan University China 5-Mar-2017
5 Ankit Pal Sharma MBA Sichuan University China 22-Aug-2017
6 Champa Thakur MBA Sichuan University China 22-Aug-2017
7 Abhinav Sekhri MBA Sichuan University China 1-Mar-2018
8 Ikshva Rojhe MBA Sichuan University China 1-Mar-2018
9 Deepika Verma MBA University of Naples Italy 1-Aug-2018
10 Yashpal MBA University of Naples Italy 1-Aug-2018
11 Akshit Rana MBA Sichuan University China 21-Feb-2019
12 Kriti Sharma MBA Sichuan University China 21-Feb-2019

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Abhinav Sekhri, MBA student, receiving certification of Student Exchange Program
from Sichuan University, China

7.2.3. Faculty Exchange Programs (10)

The faculty exchange programs provide faculty with the opportunity to teach or conduct
research for one semester or an academic year at an overseas university. Faculty members
would benefit from exposure to a culturally varied and diverse faculty make-up, with an
opportunity to exchange ideas and observe a variety of styles. The faculty exchange program
is one way to take advantage of the benefits of diverse faculty. The ultimate goal of
educational institutions is to develop a vibrant and diverse faculty.

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The Foreign visits/Faculty exchange program of the School of Business Management and
Liberal Arts is given below:

Faculty Exchange/Foreign Visits

S. No. Name of Faculty University Country Date
1 Ms. Prachi Kapil University of Warsaw Poland 2017
2 Dr. Devesh Kumar University of Warsaw Poland 2017
3 Prof. Atul Khosla Sichuan University China 2016
Peking University China 2016
Lanzhou University China 2016
Hainan University China 2017
Hainan Tropical Ocean University China 2017
Sichuan University China 2017
Xihua University, China China 2017
Yunnan Agricultural University China 2017
Yunnan University China 2017
University of Naples Italy 2018
4 Dr. Rosey Dhanta Wolaita Sodo University Ethiopia 2018
5 Dr. Vinod Yunan Minzu University China 2018
6 Dr. Subodh Saurabh Yunan Minzu University China 2018
Singh
7 Dr. Mala Tripathi Yunan Minzu University China 2018
8 Prof. Sunil Puri Yunan Minzu University China 2018
9 Prof. Ashutosh Beijing Normal University China 2019
Mohanty Papa New Guinea University Papa New 2018
Guinea
Faculty who visited Shoolini University
1 Mr. Davor (Yoga - Russia 2018
Instructor)
2 Prof. Dipra Jha University of Nebraska-Lincoln USA 2018

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Prof. Sunil Puri, Dr. Subodh, Dr. Mala Tripathi and Dr. Vinod at Yunan Minzu
University, China

Prof. Atul Khosla at Sichuan University, China

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7.2.4. Collaborative Research Projects (10)

School of Business Management and Liberal Arts focuses on research, related to sustainable
development of Himalayan region. In that direction, efforts have been made to work jointly
with international research fraternity. The faculty have initiated research collaboration with
their counterparts in China, Poland, Ethiopia, South Korea, Afghanistan, etc. A number of
joint research papers have also been published by the faculty of School of Business
Management and Liberal Arts. The efforts have also been made to joint research projects in
the areas of business management and social sciences.

S. Name of faculty Name of the Funding Grant Year of

No. Project Agency Received Receiving
Grant
1 Prof. Narinder To develop Royal Rs. 45 lakhs 2017
Verma (Co-PI) industrially focused Academy of (approx.)
curriculum in Engineering
Advanced (RAE),
Manufacturing London, UK
Technology
2 Dr. Ashutosh To develop yearly Govt. of Papua 5 lakh approx. 2018
Mohanty warning system in New Guinea (Travel Grant)
Asia Pacific Region and APEC

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 CRITERION – VIII

INFRASTRUCTURE (75)

P a g e 344 | 621
 Criterion – VIII

Infrastructure (75)
Availability of quality infrastructure and access to quality learning resources are essential for
any institution striving for global excellence. Apropos, in the initial years, the emphasis of
the University was on creation of the required infrastructure and develop facilities. Having
achieved the targets set out, the current phase of development focuses on consolidation, bridge
gaps; emphasis being on providing a wider basket of learning resources and enhancing the
outreach of the University.

Despite being young in age, Shoolini University has state-of-the-art infrastructure that
compares favorably with some of the best institutions in India. The University’s commitment
towards quality education can be partly visualized if one visits any of the laboratories that
exist with the purpose of promoting learning through teaching, research, workshops,
computing, or studio work. The University prides itself in its achievements thus far and
endeavors to march in its pursuit of providing world class learning environment and producing
the leaders of the future.

Conventional teaching has been supplemented and augmented by the use to latest technology.
ICT enabled class rooms facilitate teachers to demonstrate problem solving techniques. The
library is well stocked with approximately 2 lac book titles in the physical and electronic
form. The University subscribes to around 9,000 e-journals through USA based EBSCO and
DELNET databases. These resources allow the students and researchers to quality research
resources, in their respective areas of research. The multi-functional Enterprise Resource
Planning (ERP) system coupled with the enhanced Learning Management System (LMS) and
planned Knowledge Management System (KMS) (developed in-house adapting freeware) has
provided an interface to teachers and the students to take the teaching- learning processes to
a new level.

The entire University and all schools are connected through a high bandwidth enabled
wireless network and auditoriums are linked through intranet as well as internet with video-
conferencing facilities. Such a technology savvy learning environment allows students to
extend and explore their research interests on a 24x7 basis. The iconic Yogananda library

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building has been transformed into a multi-dimensional facility and it stands out, not only as
an architectural splendor but also as the pulsating heart of the University, extending
knowledge on a click.

At Shoolini, learning is not limited to class rooms and laboratories. There is a Cineplex with
a seating capacity of 200 that offers a high quality audio and visual experience to its audience.
The University/School offers its students excellent indoor and outdoor facilities to pursue a
sport of their inclination and choice. The open air theatre, auditoriums, cafeterias, open spaces
nestled within the forests and the hills offer students a sylvan experience for studying.

The University has a central ‘Planning’ Committee, composed of members from the Board of
Management. This is the apex body that lays down future plans, allocates funds and drives
projects for enhancing and/ or carrying out improvements of infrastructure or resources.
Organization of this committee with its functional entities is given below:

Structure of Planning Committee

Development Cell Maintenance Cell IT Cell

(Estates Officer) (Director Operations) (Chief Information Officer)
Responsible for Planning for Responsible for 'day to day' Responsible for planning,
planning, construction, maintenance and meet the development, procuring and
ensuring necessary services needs of the University. maintenance of ICT equipment
and for undertaking repair This Includes catering, and Services. This includes Wi-
and maintenance of accommodation, providing Fi, LMS, KMS and eUniv
infrastructure. services, housekeeping, etc. Platforms.

For pushing the bar in academics and research and to provide a global learning
environment, the following initiatives have been taken:

 Addition and/or upgradation of existing labs and facilities.

 All classrooms have been ICT enabled.
 Auditoriums inter linked and provided video-conferencing facilities.
 A 200 seater Cineplex has been added.

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8.1. Classrooms & Learning facilities (10)

School take great pride in its excellent infrastructure and have ensured that the best of
technologies be incorporated in teaching learning process.

Shoolini has a scenic and serene campus that provides and environment which is conducive
for personal and intellectual growth.

The infrastructure facilities act as a facilitator for the effective delivery of the curriculum.
University follows a centralized timetable for optimization of the available infrastructure
facilities:

At the school level, these infrastructure needs and requirements are discussed in frequently
conducted faculty meetings under the chairmanship of Faculty Dean. Faculty of Management
Sciences and Liberal Arts has a designated Infrastructure In-charge to look after its logistics,
cleanliness and maintenance needs.

Details of Infrastructure Facilities at the campus:

Facilities Total
Campus area 20.1 acres
Class rooms 30
Laboratories 88
Language Lab 01
eUniv Studio 01
Seminar Halls 18
Others: Open Air Theatre 01
Adventure Camp 01
Cineplex 01
Indoor Sports Complex 01
Faculty Club 01
Daffodils (Guest House) 01
Playgrounds Basket Ball, Volley ball, Badminton and Cricket Pitch
Gymnasium Central gymnasium in the indoor stadium; an additional
facility for boys and girls hostel

*APJ Abdul Kalam Centre (seating capacity of 200) and Ratan Tata Hall (seating capacity
of 200) and two floors in G and H block are exclusively reserved for School of Business
Management and Liberal Arts.
*For online examinations, central IT lab (E Block) with sitting capacity of more than 100 is
also exclusively used for MBA students.

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8.2. Library (10)

The Yogananda Library of Shoolini has evolved as a Multi- dimensional learning facility; it
is fully automated and had transformed itself as a Knowledge Center, in keeping with the stated
vision of the University.

The five storey building that houses the Knowledge Center is a state-of-the- art, architectural
marvel using ‘green’ technology. With a naturally-lit central atrium, wooden interiors,
spacious layout, topped by a designer lawn, the Yogananda Knowledge Center is an icon of
the Shoolini University which can concurrently accommodate 300 students.

Apart from the Central Library, there is also a well-stocked study center for use of students in
the heart of Solan Town. Collectively, the Knowledge Center has 38,064 text books, 5,219
reference books and subscribes to a plethora of e-books (1,50,000), journals (10,000), e-
journals, magazines and newspapers (* 15.09 Lac is the recurring expenditure spend on
newspapers/library, journals/e-journals and newspapers annually).

Completely Wi-Fi enabled, with OFC connectivity and a large capacity UPS and back- up
generator, the YKC is a pulsating heart and the center of activity for the students and faculty.

i. The library services use ‘Pearl plus MySQL’ based on KOHA software.
ii. The webpage including holdings, booking and queries can be accessed through the
University intranet.
iii. Access to centrally subscribed research sites and other libraries can be accessed through
a password generated access system.

Each school also maintains a library, which is an adjunct the main Library. In view of the
central location of the Central Library. Girls Hostels also have a Mini Library and other
hostels are provided newspapers.

Details of the Library:

1 Total area of the library (Square Meters) 2,616.15

2 Total seating capacity 300

3 Working hours 24x7

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iv. The five storey library has adequate seating and is well-lit with natural lighting,
exuding an atmosphere conducive to learning. Floor wise layout is given below:

Ground Floor Student Activity Hall, Faculty Club, Cafe and Main Lawn

First Floor Research Journals, public computers, Language and

Analytics Labs, E–studios, Thesis/Dissertation/Projects and
Emergency exit (Book Bank Section)

Second Floor Main entry w i t h Access control. Foyer, Circulation

(Issue/receipt) section, New Arrivals Racks, Resource displays
(Touch screen monitors), E-Newspaper/Magazine Screens, Library
office, Reference Section, Management Section, Bag room,
washrooms and emergency exit.(Law Section, Reprographic Service,
Coffee Machine, Kindle)
Third Floor Engineering and Technology section, (Physics Section)

Fourth Floor General section, Reading areas and Terrace Lawn, (Vending
Machine)
Floor plans are prominently marked, facilitating use by occasional visitors.

Library Advisory Committee

The Library Advisory Committee headed by the Principal ensures all these requirements are
fulfilled through the Member Secretary and the inputs from the other members. Procuring
books, Technical Journals, Technical Magazines, applying for access to e-journals, providing
good reference books and adequate reading spaces are provided by this committee, which
comprises the following members.
S. No. Name of Library Advisory Committee Members Position
1 Dr. P.K. Khosla, Vice Chancellor Chairman
2 Prof. Atul Khosla, Pro Vice Chancellor Member
3 Dr. Sunil Puri, Registrar Member Secretary
4 Dr. Saurabh Kulshrestha, Academic Advisor Member
5 Dr. JM Julka Member
6 Dr. Rohit Goyal Member
7 Mrs. Poonam Nanda Member

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 8 Er. Pankaj Vaidya Member
9 Er. Raj Kumar Saini Member
10 Mr. Praveen Vasisht Member Secretary
11 Dr. Kuldeep Rojhe Member

a) Average number of walk-ins : 11,730

b) Average number of books issued : 21,508

c) Average number of books returned : 21,508

d) Average number of books added over last four years : 9,663

e) Average number of login to OPAC : 31,564

f) Average number of login to e-resources : 3,010

g) Average number of e-resources downloaded/printed : 1,456

h) Number of IT literacy trainings organized : Part of orientation & bi annually

for library staff

Library Automation. Though the entire Library is Wi-Fi enabled, the following are
provided:

Total number of computers for public access : 24

Total number of printers for public access :2

Intranet bandwidth for library : 100 Mpbs

Institutional repository : Through Intranet

Participation in resource sharing networks/consortia: eUniv, EBSCO, DELNET and Open

Sources.

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Library Resources

Particulars Total
Text Books 38,064
Reference Books 5,219
e-Books 1,50,000
Journals* 10,000
Digital Database 4
CD & Video 1,800
Others – Magazines 30
Newspapers 22

*School of Business Management and Liberal Arts books – 7,438

Strategically located in the heart of the campus, the serene atmosphere provided by the
Yogananda Library makes it a sought after place in the campus.

8.3. IT Infrastructure (15)

In keeping with school’s mission to be counted as a leading global institution, technology is

being leveraged as the enabling platform. ICT is being exploited to provide outreach and the
University is progressively making efforts to upgrade and concurrently promote the culture
of exploiting technology for attaining global competencies.

The University has a comprehensive strategy to effect a paradigm shift in the knowledge
management system and enhance the functional efficiency of administrative departments. A
full-fledged cell is functional for the purpose with a Chief Information Officer at its helm.

The constitution of IT Cell is given below:

S. No. Name Designation

1 Prof. Atul Khosla Pro VC (Advisor)
2 Mr. Sachin Sharma CIO (Advisor)
3 Mr. Pankaj Vaidya CTO
4 Mr. Hemant Sharma Sr. System Analyst
5 Mr. Mahesh Sharma System Analyst
6 Mr. Preeti Sharma System Analyst

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 7 Mr. Diksha Sharma Asstt. System Analyst
8 Mr. Aruna Thakur Asstt. System Analyst
9 Mr. Paramvir Bhandari Asstt. Hardware Executive
10 Mr. Jitender Sharma Network Analyst
11 Mr. Rajesh Kumar Asstt. Network Analyst

The cell acts as the ‘in-house’ organization for developing and servicing ICT infrastructure
in a cost effective manner. Development of the Library Management System, KMS, ERP and
eUniv platform was done ‘in-house’ using open source software and this has proved to be a
major success.

In order to provide access to on-line teaching and learning resources and other
knowledge and information database following initiatives have been taken:

 All faculty members provided computing facilities.

 All classrooms and seminar halls have been provided with projectors as an aid to
teaching process.
 Various online journals are subscribed by YKC and made available.
 Various Open Source courses are also made available via University Intranet.
 The University has its own in-house developed software for conducting online tests
which is fully adopted by the School of Business Management and Liberal Arts.
 The Library services are computerized with web enabled software.

In addition to the above, specific measures to optimize the use of ICT in the University are
listed:

 Webmail service for all faculty members, staff and students.

 A person specific unique Smart Card to meet ERP requirements.
 Online LMS is serviced by System Analyst of Internal IT team.
 Facilitation of online student Exams and Quizzes by the IT team.
 Software updates done in-house.
 Desktops, Laptops, Servers etc. are repaired, serviced and monitored on a regular
basis.
 The University also provides laptops and tablets to students, on requirement basis.

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Information Security

The University is strict about information security and follows procedures and protocols to
ensure this. The following are ensured:

 A backup system for the sensitive databases such as finance and examinations by use of
portable hard disks.
 Question papers are typed in a strong room using stand-alone computers-No external
devices are allowed
 Crucial offices like HR and Examinations are separated from the main network using
VLANs to provide information security.
 A dedicated team is available to create, modify and delete email accounts.
 A session time out protocol is in place to mitigate misuse of information.
 An enterprise level end point antivirus is used.

Network Security

 A Unified Threat Mechanism has been deployed on the network which acts as the
firewall gateway, anti-spam gateway, antivirus protection and bandwidth manager.
 The University also deploys a centralized antivirus server for detection, web filter and
other internet security features.

Risk Management

 Though no threats have been detected in the network till date, risk mitigation
measures are ensured; important ones are listed:
 Essential service periodically backed up by the person responsible.
 Internal threats are managed by unique login authentication and giving proper
permissions to resources.

Software Asset Management

The University has a license agreement with Microsoft for their products which include
Operating Systems, Office Suite, SQL etc. This license is renewed every year.

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Open Source Resources

 The University has a policy to promote Free Open Source Software, wherever possible.
 Web servers have Linux – a Free Open Source Operating System.
 In collaboration with IIT Bombay, trainings programs are run regarding various open
source technologies.
 In house software has been developed to conduct quizzes, post articles and
facilitate academic activities.

Green Computing

To contribute to Green Computing in the Universit y, the Universit y procures

products from reputed vendors who have taken initiatives for recycling of their products and
to reduce carbon footprint. Notwithstanding, disposal of E-garbage is outsourced by the
University centrally.

Details of IT Infrastructure

Particula Total Computer Internet Browsing Computer Office Departments

rs Computers Labs Centres Centres
Existing 363 6 Labs 105 21 60 40 60 (all)
mbps
Added 10 --- 395 - - 10
mbps
Total 373** 6 500 21 60 50 60
mpbs
** As a policy every faculty member uses laptops for teaching and research – no’s above are exclusive.

The list of Licensed Software is as follows:

Office Automation/ Application Software

i. Tally 9.0

ii. MS-Exchange Server 2007

iii. MS-Exchange Server 2000

iv. Exchange Server CAL OLP NIAE 2000

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 v. Microsoft Front Page 2002 AE

vi. MS-Office 2016, 2013, 2010, 2007, 2003 & XP

vii. MS Access 2016

viii. MS Project 2016

ix. MS Outlook 2016

Operating System/ System Software

i. Windows Server 2008 R2 and 2003 R2

ii. Windows 10, 8.1, 7 & XP

iii. MS- Windows 2012 server

iv. MS-Windows NT 4.0 Server

v. MS- Windows NT 4.0 workstation

Anti-Virus Scanners. Trend Micro Antivirus

A number of nodes/ computers with internet facility: 100 % with internet facility.

Any other. The University has connected all blocks and hostels by OFC to concurrently
broadcast lectures, motivational movies etc.

Apart from the above, the institution has deployed the following IT facilities

i. Mail, Messaging (Microsoft/Gmail cloud for students and faculty)

ii. Web content filtering & caching proxy

iii. Gateway security & anti-spam

iv. Application servers on Linux and windows

v. DHCP and RADIUS protocols

vi. Library management services and online web catalog

vii. Many to Many Video-conferencing

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viii. Helpdesk services

ix. Network security

x. Key management services and DNS

xi. Wi-Fi campus on 802.11n with fault tolerance and load balancing

xii. Open source Learning Management System - eUniv

xiii. Anti-plagiarism system

xiv. Virtual classroom and eUniv

The University ensures a three-year comprehensive warranty for newly purchased IT related
equipment. The University has in house mechanism to maintain and repair computers, laptops,
servers and UPS by the technicians of the Computer Center. The University undertakes
maintenance through the IT Cell to provide repair and maintenance services.

Plan for future

i. Directory-based Authentication

ii. Timetable o p t i m i z e r & s m a r t c a r d -based r e a l -time a t t e n d a n c e

management system

iii. Services & parent-services

iv. ERP system – Enterprise portal for student/ employees

v. Implementation of Open source tool for network management system

vi. Backup and Data Recovery

vii. IP Camera Surveillance

viii. Database services

ix. Endpoint enterprise antivirus

x. Asset and Inventory Control

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Other initiatives on IT are:

 The Institution facilitates extensive use of ICT resources including development and use
of computer-aided teaching/ learning materials for generating a teaching-learning
environment.
 The Institute has Computer Labs equipped with latest Hardware configuration, peripherals
(including Printers, Scanners etc.) and latest version of Software to fulfill the academic
needs.
 All computers are connected to a central network with Fiber Optic backbone and are
accessible from everywhere within the campus.
 The IT lab allows students, faculty to take printouts, browsing and surfing etc.
 The Wi-Fi enabled campus provides 24x7 internet access to students and Faculty.
 All lecture halls are equipped with specialized teaching aids like LCD projectors to
enhance the quality of the teaching learning experience.
 All auditoriums are inter connected for live broadcasting of lectures and motivational
movies, this facility has been extended to hostels.
 The auditorium and seminar halls are equipped with the latest state of the art audio- video
facilities and are used for hosting intra and inter college events like seminars, conferences,
panel discussions, talk shows and cultural activities etc.
 Training programs are regularly conducted on software applications, installation of
software, upgrading hardware etc.
 Faculty are allowed to download and rehearse lecture presentation.
 Teachers use ICTs for 'routine tasks' (record keeping, lesson plans, information
presentation, searches on the Internet etc.).
 Special sound proof e-Studios have been made for faculty to prepare and record
interactive lectures.
 Labs are modernized and upgraded to keep pace with the latest technologies. Help
of industries has also been taken in this regard.
 Latest IT techniques available in evaluation process have been adopted.
 Implementation of Smart Class Room project.
 Faculty, Students and administrative staff of the University have been provided with
Webmail service.

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 Revised version of University website with advanced features and updated information
about the University is available
 Online student’s feedback system is in place.
 Online information regarding placement activities available to the students from the
Placement and Career Development Cell in real time.
 The University has its own ERP portal which helps it in progress towards its aim to
become a paperless University.
 The faculty is encouraged to share content repositories of original content in the KMS
Portal.
 They are encouraged to contribute their recorded videos lectures to the open domain to
overall contribute to the enhancement of the knowledge bank for wider viewing.
 The Wi-Fi enabled campus provides round the clock internet access to both the students
and Faculty.
 Every course is made available online to students from eUniv platform.
 The library provides access to e-resources to 24x7.
 Anti-plagiarism: Imbibes a culture of academic integrity.
 Cloud based services: Provide a future proof scalable, pool of tunable, configurable
computing resources to students and faculty.
 For building in redundancy and fault tolerance at the network layer, the following are in
place to ensure maximum uptime:
 Dual ring fiber network
 Core switch
 Wireless Controller
 Unified Threat Management device & firewall
 Redundant wireless mesh network – will take over in case of multiple fiber cuts to keep
campus services running
 Improved bandwidth management – to ensure bandwidth availability to
respective user groups
 Improved security, risk management & compliance
 Segregation of campus network into multiple VLANs – assigned dynamically on user
authentication.
 Enhanced web content filtering

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  Network access Control
 Network Access Protection (checks OS legality, and patch levels prior to letting end
point join the network)
 Improved auditing of object access and internet access
 Online Library on “Moodels”
 LMS system for Students and teachers
 MyShoolini app for Android and IOS for faculty & Students (Details given in the next
point)
 Online attendance system for students and faculty

IT facilities available to individual teachers for effective teaching and quality research

 Wi-Fi available 24x7 across the campus.

 Various databases are subscribed by the University to facilitate and promote quality
research. These are used by the faculty members to conduct discussion with online and live
data display in classrooms.
 Computerized book circulation facility with smart identity card
 E-access to library resources on 24x7 basis
 The institution has its own user friendly ERP portal.

Use of Audio-visual aids has enhanced the quality of learning and supplement the traditional
‘chalk-talk’ mode of instruction. Each lecture being put on the eUniv portal and this has ensured
improvement in the quality of instruction, since teachers are conscious of their on-line presence.

This has acted as a great catalyst for teachers to improve on their instruction delivery and hone
their presentation skills.

8.4. Learning Management System (10)

In a pioneering move, Shoolini launched the myShoolini application, a mobile-based virtual

platform which helps its users to manage activities such as such as marking attendances, tracking
bus locations, submitting assignments, timetables, learning management system (eUniv) etc. on
a single platform.

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myShoolini app

myShoolini application was launched by Shoolini University Pro-Chancellor Satish Anand, this
app has been jointly developed by the faculty and former students of the university. The app has
launched the university towards becoming completely digital end to end based digitization &
knowledge management tool for University’s activities.

With all the features in place, the students and staff can download the app (Android & iOS) and
have access to all the university services and features through a single window interface. My
Shoolini App is also available for download on the university website, Google Play & Apples
store.

The application allows performing multiple activities such as marking attendances, tracking bus
locations, submitting assignments, timetables, fee payment, learning management system etc. on
a single platform.

Some of the key features of the app include the My Knowledge Hub which deals with research
thesis and the Geo Selfie GPS enabled attendance system. This attendance system allows the staff
to mark their attendance by clicking a selfie in the university campus. GPS enabled bus-tracking
system allows students to track all the university buses for convenience.

myShoolini uses high end technology tools such as AI & predictive learning and includes:

 eUniv: Shoolini’s moodle based (predictive learning) 24x7 flip classroom platform & LMS.
eUniv has 6,000+users with access to 5,00,000 unique content eUniv also hosts Shoolini’s
secure online examination module.

 Sikander – Shoolini’s AI & ML based (speech and face recognition) interview & skill learning
module. Over 2000 students are actively using Sikander.

 myYKC – Shoolini’s knowledge management system digitizes and provides access to over 1
million books & journals to Shoolini faculty & students along with digitizing the library
process.

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 Others:

 GPS based transport module

 Face recognition based attendance module

 AI based central time tabling module

 Hostel module

 Social networking module

 Payments module

 Grievance Redressal Module

Evidence of Success

 Geo selfie attendance: Employee in campus takes selfie attendance on the cell phone.
 GPS enabled vehicle tracking system: Student/Employee can see the location of bus/ car
by logging in to the myShoolini application.
 Digital library: EBSCO platform provides a wide range of books to read ebooks.
 Self-issue of books: Books can be issued to the library by just scanning the barcode of any book.
 Self-return of books: Books can be returned to the library by scanning the barcode of any
book.
 Robust individual timetable: Any student/employee can see the timetable under the menu
to see their time & room number of their respective classes.
 Extensive notification system: Any notification to be communicated to Shoolinian is
shown on myShoolini app.

 Used by over 1,000+ people: As lots of features are available in the app, it has more than
1000 users.

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myShoolini app Interface Login Credentials

Menu Dashboard Bus/Car GPS location

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 Timetable

Time Table Selfie Attendance Poll Results

Employee Leave Portal Library Checkout Attendance Record

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eUniv

Shoolini has initiated a repository of teaching materials used in different courses under its eUniv
initiative. In addition, a Knowledge Management System has been established that offers a fully
online library as an aid to advanced learning and knowledge. The Learning Management System
(LMS) developed for the eUniv platform has provided an ever available tutor for students to
revise class room teaching.

eUniv platform is proliferating learning and has proved to be very effective. Under this initiative,
in order to augment/supplement teaching the students and faculty are issued a unique login ID
to facilitate access for all courses taught in the semester. This also serves as a one-point solution
for a student to know his/her current standing in various assignments, quizzes, surprise tests, term
exams etc.

The LMS helps faculty members to upload PPTs, learning materials and e-learning resources so
that students have access to reading materials through the university website. While, faculty
members cover the entire portions through normal teaching, the eUniv; LMS helps the students
to learn at their own pace. Blogs are developed by some faculty members so that the
students can interact with the subject teacher and also with class mates for clarifying doubts and
sharing their understanding of the subject.

The eUniv Team organizes workshops for preparing audio/ video slides, which might aid student
learning more when compared to learning from regular slides (without audio). These videos are
then made available to all the students and staff via the eUniv LMS platform.

eUniv Interface
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 eUniv Dashboard

eUniv screenshot of Micro-economics course

Latest software for computer in the administration department are also deployed details of all
IT software is given under point no 8.3 of this criteria.

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8.5. Hostel (10)

Shoolini University our parent body, has eight hostels, four each for men and women which
meets the current requirements. Details of the existing hostels are tabulated:

Hostels

Boy’s hostel

Number of hostels - 05

Capacity - 893
Facilities - Wi-Fi, Mess, Dining Hall, Common Room, Shopping
Center, Cafeteria

Girl’s hostel

Number of hostels - 04

Capacity - 1,142

Facilities - Wi-Fi, Mess, Dining Hall, Common Room, Café, Cineplex, Mini
Library

Boys Hostels Girls Hostels

Hostel Name Occupancy Hostel Name Occupancy

Aryabhatt 231 Sarojini Naidu 158

Chanakya 145 Kasturba Gandhi 250
Aryan 67 Mother Teresa 306
New Boys Hostel 168 Meera 62
Rabindranath Tagore 125
Shri Ram Hostel 80
Total 816 Total 776
Total strength of students in hostels is 1,592.

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 Management of Hostels. The management of hostels and its various functional
committees is illustrated:

Hostel Suprintendant

Dean Student Welfare & Wardens & Assistant

Dean Resident Students Wardens

Hostel Suprintendant

Discipline Committee
Food Committee
Welfare Committee

Recreational facilities in hostel/s like gymnasium, yoga center, etc.

The following recreational facilities are available:

 International standard Basketball court.

 Indoor and outdoor Badminton courts.
 Two gymnasiums-one common and one exclusively for girls.
 Meditation and Yoga Center.
 Library with Newspapers and Magazines. In addition, Girls Hostels also have a Mini Library
and other hostels are provided newspapers.
 Punching bags and gloves for Boxing/sparring.
 Table Tennis, Carom boards and Chess in Common Rooms.
 Restaurant and Café’s.
 Documentaries and films shown in the Cineplex (200 seats).
 Cultural events are held in the Open Air Theatre (500 seats).
 Large screen projection in the Cineplex, Ratan Tata, Peter Drucker Hall and Dr. APJ Abdul
Kalam.
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Broadband connectivity/Wi-Fi facility in hostels.

Broadband connectivity is available throughout the campus and the facility extends to all
academic blocks, common facilities and hostels. Within the hostels, common rooms have been
configured as Wi-Fi Hot Spots for enhanced connectivity.

8.6. Sports Facility (10)

In order to create interest among students towards sports, the institution has created a ‘state-of-
art’ sports facilities and this has become an intrinsic part of its milieu. It has facilities like table
tennis, badminton, gymnasium etc. In addition, the boys and girls hostel also have facilities for
indoor games. The pine court has facility for basketball, volley ball, cricket (net practice).

In order to enhance student participation, two schemes are in force:

Students participating in sports competition at the University and inter-University level are given
relaxation in attendance to the tune of 5 per cent.

Students excelling in sports and extracurricular activities are given weightage of 5% marks in
admission to a particular program

Special dietary requirements, sports uniform and materials:

Special diet is given to deserving sports persons on a case to case basis. Where required, sports
kit is also provided to encourage participation. Outstanding sportspersons are given fees
concession as per rules.

Other:

Taking advantage of being located in the Himalayas, mountaineering and trekking camps are
conducted as a part of outdoor adventure training. The institution is aware of the benefits of
outdoor training for the overall development of students, and hence encourages outdoor
activities.

The University ensures adequate funds are made available to support sports activities.

Dean Student Welfare complimented by Dean Resident students, supports the students in extra-
curricular development and sports/fitness activities through NSS, sports, cultural, social and
extension activities etc.
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 University have a central Sports Committee: Student representatives have been included as
members of the Sports Committee, they actively participate in sport activity managements and
organization of various sports activities.

The University provides facilities in the following games which can be leveraged by the
students of School of Business Management and Liberal Arts:

 Badminton
 Basket Ball
 Gym facilities
 Chess
 Carom Board
 Boxing coaching
 Volley ball
 Cricket

8.6.1. Indoor Sports Facilities include a well-equipped central gymnasium, badminton courts
and boxing ring

8.6.2. Outdoor Sports Facilities includes Basketball court, Lawn tennis court, 2 outdoor
badminton court, Cricket cum track and field ground (YuvRaj Singh Ground), Adventure camp
with several adventure sports facilities available.

8.7. Medical Facility (10)

Shoolini has a four bed well equipped Health Center and employs the services of two
experienced doctors and three nurses; two nurses on duty at night. Two ambulance are available
round the clock for taking patients to the hospital at Solan, if required. Clinical tests like lipid
profile etc. are done in the Health Center itself. In addition, the University has been extending
medical assistance to the general public of neighboring villages.

Apart from health care services, doctors have been counseling students on physical and mental
fitness. The Lady Doctor is part of the counseling cell to address the social and psychological
aspects. The Health center also provides clinical facilities.

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 CRITERION – IX
ALUMNI PERFORMANCE AND CONNECT (50)

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 Criterion – IX
Alumni Performance and Connect (50)

9.1. Alumni association (10)

Alumni of an educational institute plays a very important role in overall growth of the
organization. They are major stakeholder of the institute, they give feedback and guidance to
juniors with respect to their career opportunities, project guidance, overall growth. We have
BUDDY system as well where senior batch guide, interact and make them comfortable when
they join university for first time.

Alumni Association was constituted to create a platform for students who have passed out to
join hands with the University to support its vision and contribute by working together.

Alumni associations and various Clubs have been formed with the active participation of ex-
students and faculty for students to guide and familiarize them with the requirements and
expectations of the industry and the corporate world.

School have a very firm & strong Alumni Cell who keeps a track of all alumni. It also provides
better alternate available career options post placements.

i. To maintain a comprehensive database of Shoolini Alumni.

ii. To identify and promote alumni achievements and enhance the credibility and reputation of the
University.
iii. To keep the Alumni involved with the University through interaction programs, events and assist
in placements.
iv. To keep the Alumni engaged with the University through Social Media which helps in
strengthening the association.
v. To engage them in Social activities which contribute towards the development of society and
nation as well.

Placement facilities further provided to all students even for two years after successful campus
placements

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Registration Certificate of Shoolini Alumni Association

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9.2. Involvement of alumni (25)

Alumni meet: Alumni meets, and city specific chapters organized by university for regular
interaction of alumni, to share their experience, to share their guidance and learning curve with
each other. Alumni meets and alumni chapters provide a platform for teachers and ex-students
to discuss various issues on a lighter note.

Alumni meet details and chapters proof:

Alumni Meet/Chapters
Alumni Meet/Event/Chapter Date
1st Alumni Meet, Shoolini University 30th May, 2015
2nd Alumni Meet, Shoolini University November 28th, 2016
3rd Alumni Meet, Shoolini University (1000+ alumni) 6th November, 2017
4th Alumni Chapter, NCR 7th July, 2018
5th Alumni Chapter, Tri City 8th December, 2018

Visit to institution:

Involvement in curriculum: School of Business Management and Liberal Arts takes feedback
and suggestions for the curriculum development and revision process by incorporating inputs
from the alumni, who visit the campus during placement week, workshops, conferences,
SPRINT program, and Guru Series talks. Boards of Studies constituted at School level include
external experts from industry and academics to structure and revise the curriculum for
improving the employability of students.

Assistance in entrepreneurship

School of Business Management & Liberal Arts helps in formulating, concept building, business
plan for alumni who want to chalk out their own path with entrepreneurial spirit.

Alumni who started their own business with the help of FMLSA.

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 School of Business Management and Liberal Arts Alumni - Entrepreneurs
S. No. Name PG Batch Type of Business Venture Name Location

1 Chetan Punj MBA 2009- Archies Gallery Deepak Archies Solan

2011 Gallery
2 Adity Verma MBA 2009- Health & Wellness Website Passionurself Chandigarh
2011
3 Sumi Sharma MBA 2010- Homeopathic Clinic City Hospital Solan
2012
4 Atul Sharma MBA 2010- Readymade Garments Pearl Readymade Ludhiana
2012 (Trading & Manufacturing) Garments
5 Shashank Kaul MBA 2010- Wholesaler of FMCG Goods Shashank Solan
2012 Enterprises

6 Yogesh MBA 2010- Readymade Garments Pearl Readymade Ludhiana

Kumar 2012 (Trading &Manufacturing) Garments

7 Parul Verma MBA 2011- Readymade Garments Shop Gab Store Solan
2013
8 Shreesh Dogra MBA 2011- Hosiery and Sports Wear Dogra Sales Bilaspur
2013 Prathisthan
9 Ashish Katna MBA 2012- Multi Brand Store Kuldeep Hamirpur
2014 Enterprises
10 Nitesh Kumar MBA 2012- Tours and Travels navigateclub.com Patna
2014
11 Vishal Thakur MBA 2013- Car Service Center V-Care Solan
2015
12 Kritika Verma MBA 2013- Saloon S&U Shimla
2015
13 Shubham MBA 2014- Mi Store Xiaomi Solan
Jaiswal 2016
14 Moksh Jaiswal MBA 2014- Multi Brand Opticals Store Naina Opticals Solan
2016
15 Akshay MBA 2014- uPVC Window and Door Futura Windows Palampur
Thakur 2016 Systems
16 Dheeraj MBA 2015- Stock Broking Real Himalayan Chandigarh
Chauhan 2017 Investments
17 Saranjeet MBA 2016- Hotel Hotel The Legend Solan
Singh 2018

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Mentoring of students

The school takes feedback and suggestions for the curriculum development and revision
process by incorporating inputs from the alumni, who visit the campus during placement week,
workshops, conferences, SPRINT program and Guru Series talks.

Alumni network also being utilized in mentoring of students who go on their summer internship
in choosing and developing their project report, project execution skills

Assistance in placements

Our vast alumni network helps us in assistance in placement and organizing industrial tours for
existing students. We are always in regular connect with our alumni who are working in
reputable organizations of India at key posts.

The list of distinguished alumni are as follows:

Distinguished Alumni
S. No. Name of Student Batch Company
1 Seema Bhardwaj 2009-2011 EXL
2 Kumar Gautam 2009-2011 Nestle
3 Supreet Kaur 2010-2012 Marsh India
4 Ritika Verma 2010-2012 Genpact
5 Bhupesh Kumar 2010-2012 C-Step
6 Shashank Kaul 2010-2012 Shasank Enterprises
7 Payal Gupta 2011-2013 Genpact
8 Rahul Verma 2011-2013 Clifford Chance
9 Shilpi Patial 2011-2013 Genpact
10 Puneet Nayar 2011-2013 Bank of America
11 Ruchee Patial 2012-2014 Indigo Airlines
12 Dhiraj Mahajan 2012-2014 Star Health
13 Aakanksha Dabral 2013-2015 ICICI Prudential
14 Ankit Dabral 2013-2015 Yes Bank
15 Sahil Chopra 2014-2016 Anand Automotive

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16 Himanshu Chauhan 2014-2016 Shubham Housing Finance
17 Vivek Jasrotia 2014-2016 ICICI Bank
18 Ashok Kumar 2014-2016 HDFC Bank
19 Nisha Chauhan 2014-2016 ICICI Prudential
20 Rahul Sharma (038) 2014-2016 ICICI Prudential
21 Sonali Chauhan 2014-2016 ICICI Prudential
22 Amit sharma 2014-2016 Mercer
23 Sushil Kumar 2014-2016 Mercer
24 Sagar Vardhan 2014-2016 Vardhman
25 Navneet 2015-2017 HDFC Bank
26 Akanksha Bhatia 2015-2017 HDFC Bank
27 Mahak Bakshi 2015-2017 ICICI Bank
28 Sonia Narwal 2015-2017 ICICI Prudential
29 Lalita Chauhan 2015-2017 ICICI Prudential
30 Mohamad Rauf 2015-2017 ICICI Prudential
Alam
31 Nikhil Raj Vatsal 2015-2017 ICICI Prudential
32 Shabnam Thakur 2015-2017 LG
33 Poonam Sharma 2015-2017 LG
34 Kalpna Rana 2015-2017 Mercer
35 Naveen Kumar 2015-2017 Mercer
36 Shubham Verma 2015-2017 Shoolini University
37 Sakshi Adhir 2015-2017 Shubham Housing Finance
38 Pooja Khatana 2015-2017 Tata Hitachi
39 Himanshi Singh 2016-2018 HDFC Bank
40 Lisa Gupta 2016-2018 Eazy Diner
41 Vedakshi Sharma 2016-2018 Eazy Diner
42 Radhika Kapoor 2016-2018 Genpact
43 Ashutosh Bhardwaj 2016-2018 Tata Hitachi
44 Rashmi Sood 2016-2018 ICICI Bank

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 45 Shivam Gupta 2016-2018 Shubham Housing Finance
46 Shivam Kaila 2016-2018 Shubham Housing Finance
47 Anupam Khanoria 2016-2018 ICICI Prudential
48 Mahesh Kumar 2016-2018 ICICI Prudential
49 Surbhi Sharma 2016-2018 ICICI Securities
50 Champa Kumari 2016-2018 Mercer
51 Sachin Kumar 2016-2018 MICROTEK
52 Vagesh Kapoor 2016-2018 MICROTEK
53 Nitesh Kumar 2016-2018 MICROTEK
54 Priyanka Thakur 2016-2018 MICROTEK
55 Tamana gupta 2016-2018 MICROTEK
56 Hemlata 2016-2018 NAPINO
57 Kalpna Chaudhary 2016-2018 NAPINO
58 Ankita Sood 2016-2018 NAPINO
59 Pankaj kumar 2016-2018 LG

9.3. Methodology to connect with Alumni and its implementation (15)

(Alumni portal, database, alumni meet, frequency of meets, alumni chapters, newsletter)

We are in developing exclusive portal for Alumni Connect, right now we are on social media
and professional social tools, we have closed groups on popular social media, Facebook &
professional connecting media, LinkedIn. We connect with our alumni on a regularly basis
through these media tools, and the conversations, events info, all updates are reaching to our
vast alumni network.

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Shoolini Alumni Ms. Alakshi sharing with students around menstruation

Alumni database consist of names, email address, contact number, campus placement,
designation, organization, location, summer internship. Alumni committee president and her
team manages alumni database and update it on a regularly basis. Dr. Nitin Gupta, School of
Management & Liberal Arts coordinates overall alumni database and connections, meets,
chapters for alumni. The Alumni Coordinator keeps a track of the professional progression of
Shoolini’s students.

Shoolini’s Newsletter which is published every fortnightly, consist of special column which
regularly features alumni of School of Business Management and Liberal Arts, their
achievements, personal interviews conducted by Journalism team. Copies of newsletter sent to
alumni through email and also posted on social media network of alumni. The achievements of
alumni have been mentioned in point 5.6.2

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 Alumni Success Stories

Having lost his father very early in life Gopal Dass graduated in PCM and had
lost all hopes for higher education due to lack of funds and guidance. This was
extremely unfortunate for a boy who had a strong focus, excelled in extra
curricula activities and was a national level player. It was Professor, PK Khosla.
Who after evaluating his competencies. With specialization in MBA, Gopal was
the first student of Shoolini to be placed in Symboisis Pharma. Today, Gopal is
the Youngest Area Business Manager in Super Specialty Segment entire North
Zone, with various Asian and European Awards, Recognitions and globe trots
very frequently with his senior management.
Gopal Dass (1st Batch of Shoolini)
Area Business Manager – North Zone, Bayer’s Pharmaceuticals
MBA!!!! WOOT! It was an amazing experience for Prateek at Shoolini
University, School of Management Studies. All those learning experiences,
extracurricular activities, and regular presentations are still so fresh. He is really
happy that Shoolini uses the utmost art technology system equipped with the
latest infrastructure meeting the standards of world top university which is
definitely going to wow everyone. The First thing he noticed was the awesome
studying environment and the faculty that embarked him with an enthralling
Spark. He was always encouraged to create a balance between Academics and
Extra Curricular Activities.
Prateek Singh (Batch 2009-11)
Senior Data Analyst, Accenture
Gautam is the other outstanding alumni of Shoolini University who is currently
working in Nestle, Uttrakhand. He was born in Bihar, completed his schooling from
Goa and went back to Bihar for his bachelors. As he recalls, Shoolini university
brought many positive changes in his personality, overcoming his stage fear through
regular extra curriculum activities was one of them. The university prepared him
and gave him a great demo of the corporate world. He also appreciated the efforts
of Dr. Kuldeep and other faculty members. He added that Shoolini University
played a huge role in his success story but 100 percent efforts and hard work from
his side were essential too. He suggests all the MBA students to emphasize a lot on
the case studies and discuss them with as many people they could.

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 When Bhupesh started looking for top B schools in India, offering Masters in
management studies, he found Shoolini-India’s first Biotech university and it
became his first preference! Some aspects of his job were a bit challenging
initially, but the management programs that he learnt at Shoolini helped him to
overcome all the hurdles. Currently, he is working as a Senior Research Analyst
at CSTEP and work on techno-economic assessments for various Renewable
energy technologies. He has published a good number of technical reports,
policy briefs, newspaper articles etc. Last year, he got into a PhD program at
IIT Mandi, and his thesis focuses on ‘Policy for Electric Vehicle deployment in
Himachal Pradesh’. He has never looked back since then. All his success started
from Shoolini.
Bhupesh Verma (Batch 2010-12)
Senior Research Analyst, C-Step
The young singing sensation Shekhar Rawat was born in Jubbal, Himachal
Pradesh and did his schooling from MRA DAV, Solan. He pursued his
bachelors from Amity University, Delhi and MBA from Shoolini
University. The star started shining in the town after his MBA when he bagged
the highest package of campus recruitment. Since childhood, he was inclined
for music so following of dreams began with YouTube and assistant music
director job in Mumbai. Now he appears frequently on stages in India and
overseas. On asking about the experience in Shoolini, he said that every day
coming to the university was a picnic for me. As an artist, he enjoyed the
environment and infrastructure of the university. He also appreciates its faculty
and speedy growth. He already is a praised and social figure on internet. It is
always a privilege and a very emotional thing to perform in Shoolini University
with his team. Addressing all the shoolinians, he advised following one's desires
to get success much less to get satisfaction. Be brave enough to live the dream.
Shekhar Rawat (Batch 2010-12)
Singer & Assistant Director

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 Strong girls, full of determination Hiwani focused on what she wanted and did
that with full conviction. Apart from being a good student, she also excelled at
sports and extracurricular activities. Alumni Hiwani qualified and completed
her schooling from Jawahar Navodya Vidyalaya Nahan and Shimla. She has
always been an achiever as she was also awarded the Rajaya Puraskar in Scout
& Guide. After completing her BBA from Gian Jyoti Institute of Management
and Technology (GJIMT), Mohali, Punjab, she joined Shoolini University for
MBA in Finance and HR. She recalls that she was delighted to study at shoolini
as she got campus placement in Genpact as Management Trainee. This gave her
an opportunity to step into the coporate world easily. Currently, she is working
with Evalueserve India Pvt. Ltd.
Hiwani Tomar (Batch 2011-13)
Assistant Manager – Finance & Accounts, Evalueserve
Rahul Verma, an outstanding alumni of Shoolini University extended a heartfelt
gratitude to all his teachers, mentors and friends at Shoolini University. It was
way back in 2011 when he joined the university. He still remembers rushing to
the teacher’s homes even at late nights for clarification of doubts. He mentioned
how obliged he was to have the professors who went out of the way to teach
them other things apart from regular semester studies. SPRINT was a great
forum that taught the application of administration skills and always brought
some new learning. He got selected by one of the top core company
“GENPACT” and is working there as an assistant manager. Currently Rahul is
working with one of the biggest law firm, Clifford Chance.
Rahul Verma (Batch 2011-13)
Financial Analyst, Clifford Chance

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 ‘Today I am defined by 220 aircrafts, 66 flights, 51 domestic and 15
international and 41% market share.’ said another proud shoolini alumni. One
require exceptionally good leadership skills at airlines business. That's exactly
what Shoolini University and faculty have made Ruchee, a LEADER.
Ruchee joined Shoolini University in 2012 to enroll in MBA- finance and
marketing. From 2012-2014, she not only received education and certificates
but clarity and confidence too. She was placed at Karvy stocks broking post and
worked there as wealth manager. Post that, she started giving interviews at
various places and due to professional skills she acquired at Shoolini, she
cracked almost every interview, including IndusInd Bank, Life Cell and other
BPO and BPM companies. Decision of joining Indigo airlines was life changing
and meeting new people every day and traveling to places every day during
work is cherry on top. After thanking her parents, Ruchee thanked Shoolini
University and the faculty for helping her and many other students to explore
their potential and live their dreams by empowering them with skills,
knowledge, inspiration and motivation.
Ruchee Patial (Batch 2012-14)
Lead Cabin Attendant, Indigo Airlines
Banita Sharma recalls that it was a great experience at Shoolini University.
Whenever she recapitulates her course, she feels satisfied and proud. ‘Shoolini
does not provide merely a degree but it provides an overall growth to the
students’, said Banita.
As far as placements are concerned, she is very thankful and happy to join one
of the leading private Indian Banks i.e. HDFC, Mumbai. She appreciates the
very hardworking Shoolini University's Placement committee. She is really
looking forward to contribute her maximum to the bank and be on the side of
top management's desk in coming few years.
Banita Sharma (Batch 2012-14), Relationship Manager
HDFC Bank

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 Over the two years so many doors were opened for the personal and academic
development that Tarun became confident. The university aimed at enhancing
the knowledge, skills and abilities of all the students. According to Tarun, years
at Shoolini University were the best years concerning learning, experience and
gaining exposure to fields relevant to the discipline, all due to of the faculty
members. ‘Being the placement coordinator of MBA, I personally know about
their continuous efforts in getting the right companies for the right candidates.
This endeavor will lead our University to incredible heights’, said Tarun. He
also thanked his family and ultimately the university for their blessing that the
opportunity to work with ICICI Securities. Currently Tarun is Cluster Sales
Manager at Axis Mutual Fund.
Tarun Kaul (Batch 2012-14)
Cluster Sales Manager, Axis Mutual Fund
Akhil’s two years in Shoolini University were transformative. The university
opened his eyes to the limitless educational possibilities in a diverse and healthy
environment. The competency and the professionalism of the professors were
nothing less than outstanding. As a student in Shoolini University, he got lots
of knowledge and co-operation. The university also offers higher education,
enabling aspirant to attain his educational goal, in a very friendly atmosphere,
being provided by faculty as well as by the administrative staff.

Akhil Negi (Batch 2012-14)

Relationship Manager, HDFC Bank

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 Ankit Dabral is the other proud ex shoolinian.
Born & brought up in Solan he went to St. Luke’s Sen. Sec School. He graduated
from Shoolini University and choose the same institution for MBA Finance.
Ankit got campus placement at ICICI Securities Ltd at Chandigarh as Senior
Relationship Manager and worked there for 2 years in B to C in Portfolio
Management. Currently he has been working at Yes Bank Solan as Relationship
Manager. While pursuing the course his Knowledge in the Financial Market
increased. He also learned various aspects of Relationship Management with
customers and distributors. According to ankit, shoolini University's
curriculum in Finance is apt and is at par with the Industry Requirement. Sprint
program also helped a lot in public speaking, confidence building and team
management. Faculty has been very kind and supportive during the course. His
advice to the shoolinians is very simple yet practical, networking is very
important in corporate world. Always keep your network strong. Always keep
in touch with your teachers and seniors.
Ankit Dabral (Batch 2013-15)
Relationship Manager, Yes Bank
Aakanksha Dabral. Graduated from the School of Business Management, batch
2013-15 with specialization in Human Resource Management. Before joining
this esteemed institution, she completed Bachelors in legal studies from HP
University. Since her aspiration was to build a career in corporate sector, she
decided to do MBA from Shoolini University. She told that University gave me
various opportunities to build her personality, learn the tactics of corporate
through the wonderful programmes like SPRINT and interactions with
corporate leaders apart from its regular curriculum.
She got placed with the leading insurance brand, ICICI Prudential Life
Insurance Pvt. Ltd. in HR department. Worked there for 2.5 years and currently
working with India Mortgage Guarantee Corporation at Gurgaon as Manager-
HR. She said, that stepping stone in this beautiful World of corporate was
through Shoolini. I She appreciated the endless efforts of the wonderful faculty
and the placement committee for all the support and help in building her career.
Aakanksha Dabral (Batch 2013-15)
Manager – HR, Mortgage Gaurantee Corporation

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 MBA for Shrutika was not just about getting a job. It was also about a
wholesome package, experienced faculty and the leader who’s Vision takes the
students to places. Shoolini University was one such place for Shrutika. Two
years of her passed in learning and she was so well groomed that she cracked
the campus placement and got selected at Mercer. ‘Shoolini University add
wings to the dreams’, added Shrutika.

Shrutika Rai (Batch 2013-15)

HR Manager, Bunge (Oil Processing Company)

Akanksha started her journey with B.Com and went for MBA too. Shoolini
prepared her and improved her confidence, groomed her. She said that Shoolini
is that place where one can proudly say that yes i am an MBA .The institute
focused on each and every student so that they can build the career. She is very
grateful to the university for giving an opportunity to prove herself. She was
placed at ICICI prudential life insurance company and is still working there.

Akanksha Bhatnagar (Batch 2014-16)

Associate Key Relationship Manager, ICICI Prudential
Himanshu, currently working with Hero Housing Finance as city manager,
Udaipur, basically belongs from Solan. The alumni aspired to become an
engineer but wanted to do something creative at the same time. He mentioned
that he was really lucky to work under the leadership of prof. PK Khosla and
his team. Himanshu along with his friends, decided to organize the first ever,
very famous tech fest named MOKSH that gave him a great boost. He said, ‘I
proudly say that Shoolini is one of the best memory of my life that allowed me
to learn, create and explore. Proud to be a Shoolini alumni.’
Himanshu Chauhan (Batch 2014-16)
City Manager, Hero Housing Finance

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 Ashok Thakur another alumni of Shoolini University shared his experience how
thankful he has been towards the university throughout his journey at the
campus. Ashok graduated from Punjab technical university, Jalandhar as a
mechanical engineer and after that got recruited in a private sector company.
During that job he realized that he didn't had managerial skills. At the same time
he heard about Shoolini University and decided to do MBA from Shoolini
University. The decision turned very right as programmes like SPRINT and
other activities not only improved his professional skills but also gave him a
very decent job .It was after joining the university that he was prepared to
encounter the real corporate problems with right solutions.
Ashok Thakur (Batch 2014-16)
Assistant Manager, Axis Bank

Sagar Vardhan is the other successful alumni working in Vardhman textile

Shoolini has not only improved his communication skills but also have helped
him build strong management skills and practice across all major functional
areas. Sagar also added that he got access to dynamic and experienced faculty
and corporate leader which was amazing as a student to have. His dream and
motive of career was given a correct space and path at the university. He
suggested all the shoolinians to focus on sprint and internship program which
will boost their career campus to corporate.

Sagar Vardhan (Batch 2014-16)

Assistant Manager – Purchase Function, Vardhman Textiles

Pursuing MBA from Shoolini is indeed an overwhelming experience for Sonali

chauhan. She is delighted being a shoolinians who always stands ahead than
any other else. Professionally she is so groomed that people recognize her
distinguished from others. She has been also grateful to be a SAI i.e. Success
Aspirant Individual who always look forward to be different from others. Sonali
added, 'Thank You Shoolni for giving me such an enriched experience.'

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Sonali Chauhan (Batch 2014-16)
Senior Relationship Manager, Max Life

Daughter of a domestic helper, Nisha did her Graduation (B.Com.) then went
on to do her MBA from Shoolini University. Shoolini funded her entire
education and the effort has not gone waste. From a shy introvert person, Nisha
is today comfortable donning the latest trendy clothes and getting into a
discussion with her peer group on current affairs. She has bagged a much vied
job in ICICI Prudential and says she owes her success and transformation only
to Shoolini.

Nisha Chauhan (Batch 2014-16)

Senior Relationship Manager, ICICI Prudential

Ritesh Gupta, MBA batch 2014 recalled his experience in Shoolini. He shared
that initially he was very shy and even had stage fear. SPRINT has helped him
to get out of it. Not only SPRINT activities, but also the organization I work for
organizes SPRINT. During Shoolini placements I got placed in Ceasefire
Company. The batch of 2016 was the first ever batch where there was 100%.

Ritesh Arya (Batch 2014-16)

Brand Manager, VIVO
"Let the challenges come to you, accept them and believe in yourself and the
rest will follow", said Shabnam Thakur, who rocked the 2017 placements in the
campus by grabbing the highest package of 12 Lakh. Shabnam is currently
working as a Senior Executive, in the Product Marketing in the multinational
Electronics Company, LG at Noida. She said that a great faculty is the best thing
about the MBA program at Shoolini. She added that SPRINT program helped
her to enhance her skills and various co-curricular activities also helped her to
gain self-confidence.

Shabnam Thakur (Batch 2015-17)

Marketing Executive, LG Electronics

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 What next after B.Com? Whenever this question came in Sakshi’s mind, she
was always clueless. She always got confused between CA or MBA but at
Shoolini, the faculty never let her go without having a clear choice. She
mentioned that doing MBA from Shoolini University was one of the best
decisions made in her life. The 2 year course was like a roller coaster ride of
enjoyment, studies, exposure and experiences for her. After completing her
MBA, she became a changed person professionally. ‘I got the best opportunity
of career, to join one of the best Housing Finance Company in the county. All
thanks to Shoolini University to make me who I am today’, says Sakshi.
Sakshi Adhir (Batch 2015-17)
Assistant Manager – F&A, Shubham Housing Finance
Without this institute my placement success could have never been possible. It’s
been a dream come true and I really feel very happy and satisfied, all thanks to
Shoolini. After completing schooling I was given a list of many universities
where courses of my interests were available. So I decided to opt for Shoolini
for higher education in commerce, and I am glad that this decision turned out
most positive one. Shoolini has given me all support and guidance that was
required. Shoolini has given me new career, and large steps ahead in
my progress for getting placed in such renowned company like LG.

Poonam Sharma (2015-17)

HR Executive, LG Electronics

"Everyone must have a vision and mission to be best in what they do’, said Rauf.
At Shoolini, he got an opportunity to discover his vision and the field that would
suited him the best. Shoolini University helped him to enhance his strengths in
each and every aspect. He is very thankful to all the faculties, mentor who have
always given me the best guidance Shoolini University has the best Placement
team who always believed in him. He is now a part of ICICI PRUDENTIAL.

Mohammad Rauf Alam (2015-17)

Associate Key Relationship Manager, ICICI Prudential

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 Alumni Navneet said that deciding to start MBA from Shoolini was an
unconventional decision for a person like her who always had a very easy breezy
approach towards career. Fortunately, studying in Shoolini was flexible,
engaging experience altogether and she ended up doing stuff she never thought
of as well. Navneet graduated from St Bede’s college Shimla and then worked
as a teacher in Lucknow. She wished to pursue something else but nothing
worked as planned and following footsteps of a friend she took admission in
Shoolini. MBA gave her a confidence boost. There were many instances when
her networking skills were put to use and she did everything in the campus like
starting the YouWeCan group to street plays to selling golguppas. She landed
herself in an internship programme with HDFC bank India’s leading bank from
where she got a pre placement offer that she accepted and now is associated
with the bank successfully for over two years. ‘I am indeed very proud and
fortunate to have been studying in Shoolini who also have achieved a great
milestone recently, this place is truly a place of change and transformation’, said
Navneet.
Navneet Kaur(Batch 2015-17)
Assistant Manager, HDFC Bank
Sonia was always an achiever in academics winning many awards in singing
and sports but never really took interest in personal grooming. This process
started at Shoolini with SPRINT programme. She emphasized on her language
and understood the value of being professionally groomed. Always under
confident of her spoken English, Sonia polished herself including her
professional appearance which now has proved so beneficial for her job in ICICI
prudential through campus recruitment. She also actively took part in social
events and various competition and later joined YouWeCan. ‘My entire success
started with my one step decision to pursue MBA from Shoolini. Thank you
Shoolini for my career success.
Sonia Narwal (Batch 2015-17)
Key Relationship Manager, ICICI Prudential

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 Studying in hills was a dream come true when Pooja started her journey at
Shoolini university campus situated in the laps of nature. Pooja was a Btech
from Banasthali University in Rajasthan. The alumni was a shy and introvert
person whose biggest flaw was communicating with new people. While
pursuing MBA from Shoolini, through SPRINT, she overcame this. The
teachers always motivated in academic as well as co-curriculum activities
giving each student a unique exposure. Also, the two months of internship
groomed her well. During the campus placements, Pooja faced certain rejections
that affected her morale but her mentors never let her give up. Later, she landed
herself in TATA Hitachi.
Pooja Khatana (Batch 2015-17)
Manager, Tata Hitachi

Mahesh Thakur, alumni of Shoolini University said that while pursuing his
course, he saw the clear great career opportunities. The university helped him
in building his personality as well as the communication skills. These skills will
certainly helped him in his job at ICICI Prudential. He thanked Shoolini
University for giving him a wonderful platform and launch pad for his career
progression. ‘My Shoolini has certainly been my success.

Mahesh Thakur (Batch 2016-18)

Key Relationship Manager, ICICI Prudential
Surbhi grew up in Kaithal, Haryana and did her schooling from L.F.V. Convent
School. She narrated that she decided to join Shoolini University for MBA when
she participated in boot camp organized by SACC. There, she was asked to give
innovative business idea and stood 5th out of 60 teams. She was sponsored to
start our startup but didn’t have much knowledge about starting a business. She
said that coming to Shoolini was one of the best decisions she ever made. Sprints
were a great forum to learn from guest faculties and apply the skill in
management games. Shoolini has given her international exposure too.
Presently, she is working in ICICI Securities as a senior relationship manager
providing the best services to her clients by managing their financial portfolios.
Surbhi Sharma (Batch 2016-18)
Relationship Manager, ICICI Securities

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 Seven year back Pankaj Kumar joined Shoolini University with a hope of great
career in multinational company. Two year of MBA and different programmes
like SPRINT, workshops, seminar and extracurricular activities made him
confident and extrovert. At the end, with the support of Shoolini University and
teachers, all hopes turned into reality. He got placed in LG
Electronics multinational company. He can’t stop thanking Shoolini University
for providing a wonderful platform for his career.

Pankaj Kumar (2016-18)

Marketing Executive, LG Electronics
Vedakshi had a great experience being in Shoolini University for two years. The
institute prepared her for the real world and shaped her life, especially the
SPRINT PROGRAMME that taught all the students to be - planned, punctual
and work in team. It has been almost a year since she has been placed in one of
the India’s leading online table reservation platform “EazyDiner” and handling
Chandigarh as assistant manager in Sales. The transition from college to
corporate was beautifully amazing for Vedakshi. Shoolini University has helped
me to grow and identity her potential & interest. Conclusively, she added that
she had a very enjoyable and learning two years in MBA department.
Vedakshi (Batch 2016-18)
Assistant Manager Sales, Easydiner

Nitesh Kaushal, MBA (2016-2018) batch shares his experience about

Shoolini. Nitesh had completed his one year job with Microtek. Nitesh said, that
Studies from Shoolini have always helped in enhancing his learning each day.
Also the extracurricular activities like Social Projects were one for his favorites.
As he was an Overall Coordinator of all the projects. Managing various events
and working in social projects like youwecan had helped transforming him as a
leader, Said Nitesh.

Nitesh Koundal (Batch 2016-18)

Management Trainee – Marketing, Microtek

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Alumni Feedback Form

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 CRITERION - X

CONTINUOUS IMPROVEMENT (50)

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 Criterion - X

Continuous Improvement (50)

10.1. Actions taken based on the results of evaluation of each of the POs (20)

The analysis of the PO attainment level has opened new dimensions towards improvement for
the MBA program where introspection has been facilitated and precise areas of improvement
have surfaced towards continuous improvement. Among the eight Programs outcomes
established, the attainment levels have been attained between medium towards high level,
However, only for PO4, the attainment level has been low which demands adequate intervention
to increase the attainment level.

The detailed analysis has revealed that on one hand the attainment levels have been primarily
influenced by alignment of courses of the programs & their contents and on the other hand they
have been influenced by the attainment of the course outcomes targeted by the program.
Therefore, an effective strategy after in-depth debate and consultation have been chalked out to
improve the overall attainment of program outcomes in future. Among the main interventions
proposed are:

Redesign the Curriculum:

The utmost care, for comprehensiveness, collectiveness and inclusivity of nationally and
globally relevant knowledge, skills and attitude essential for a management graduate to be ready
to face the cut throat competition in today’s fast changing dynamic corporate world, has been
taken in designing, developing and delivering the curriculum for MBA Program at the School of
Business Management and Liberal Arts at Shoolini University. However, there is no gainsaying
to the axiom that there is always room on top. Keeping in the same vain, we too believe that
there is always a scope for improvement in our program scheme, course content, pedagogy,
assessment and evaluation process.

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 While closely observing course outcome-program outcome (CO-PO) matrix, we zeroed in on
certain areas which definitely need improvement. Certain corrective measures as given
underneath will be taken in due course of time to improve the program outcomes through course
outcomes, among other things:

1. In order to infuse the ‘Ability to understand, analyze and communicate global, economic, legal,
and ethical aspects of business’ we will rationalize the syllabi of courses such as Financial
Accounting, Cost Accounting, Financial Management-I, Financial Management-II, Managerial
Computing, Human Resource Management-I, Human Resource Management-II, Management
of Investment(AMFI), Capital Markets & Institutions, HR Planning and Recruitment, Brand
Management and Industrial Relations & Labour Laws to incorporate global perspective in
teaching and communicating the same. We will replace courses like Bioprocess Technology with
courses like Food Technology which is more panoramic in nature. We will offer ‘International
Business’ as a new specialization and will include courses such as Forex Management,
International Marketing, Global Supply Chain Management etc., for better and enhanced global
perspective.

2. For enhancing the ‘Ability to lead themselves and others in the achievement of organizational
goals, contributing effectively to a team environment’ among management students, we will
redesign the syllabi of courses such Marketing Management-I, Marketing Management-II,
Financial Management-I, Financial Management-II, Organizational Development & Change
Management, HR Planning and Recruitment, Capital Markets & Institutions, Customer
Relationship Management, Compensation Management, Global HRM etc., to understand the
bigger picture of organizational goal by integrating the smaller goals of marketing, Finance,
Human Resource and operations etc. We will add new courses such Developing Leadership
Skills, Team Management & Plan Execution, Operations Management and Project Management
etc.
3. To ‘Foster Analytical and critical thinking abilities for data-based decision making’ we will
revamp the syllabi of courses like Legal Aspects of Business, Human Resource Management-I,
Human Resource Management-II, Basics of Banking and Insurance, Mergers and Acquisitions,
Brand Management and Research Project etc., to include more use and analysis of big data
leading to a decision making situation that applies principles of critical reasoning & problem
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 solving. We will definitely start more courses like Critical Reasoning, Problem Solving,
Statistical Quality Control(SQC), Process Capability & Management, Cost of Poor Quality etc.,
to provide much needed shot in the arm.
4. Apart from aforesaid specific outcomes, we will redesign our curriculum which will be industry-
oriented, student-centric and locally and internationally relevant with quintessential state-of-the-
art technology based pedagogy through platforms like Moodle, incorporate MOOC
Certifications through Swayam, edX, Coursera etc., research database like EBSCO, Elsevier and
publication support through Scientific Writing Cell etc. The courses will showcase an excellent
feel of the most modern content incorporating the contemporary concepts, familiar context and
sufficient exposure to experiential learning tools. Specifically, for developing the ‘Ability to be
content and happy’ which could define an individual’s roadmap to success, we will develop and
start courses like Role of Ethics in Management, Human Values & Managerial Effectiveness,
Spirituality & Meditation, Yoga for Happiness etc.

Student Counselling & Interactions

Analysis expose that attainment of program outcomes are dependent on student performance in
mid term and end term examinations, however the interactions with the student reveal that their
performance is further dependent on various other factors like their background of medium of
instruction in their previous institution, personal issues, level of their IT literacy and cognitive
abilities. With a view to tackle these impediments following corrective actions are being taken.

 More discussions among faculty and students in small groups in form of tutorials will be
organized for enabling added discussions and better clarity of concepts.
 One on one sessions with students are proposed in order to comprehend their challenges to
understand, implement and leverage the learnings in practical life. This will also provide
valuable insights into barriers and possible solutions for achieving course outcomes.
 Since the medium of instructions followed in MBA is English, therefore special coaching will
be given to students who come with a Hindi background of education. This will help them in
better understanding in class and effective writing in examinations.

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 Pedagogy

The effectiveness of class and understanding of the student needs more focus as course outcomes
under direct assessment must be further strengthened. As an endeavour towards this, following
interventions are proposed.

 More case studies and projects will be introduced to encourage the experiential and collaborative
learning in the students. It is believed that such initiatives will increase the student engagement
and also their interest in learning while working in groups which ultimately will improve their
performance in end examinations.
 It has been resolved that since students of diverse background join MBA and may not have strong
foundation of management courses, therefore the students will be required to take MOOCs from
online platform. This will be overseen by faculty mentor to ensure its effectiveness.
 Collaborative learning will be initiated where students who need extra support will be divided
into groups and each group will be mentored by a student with excellent grades. The group
mentors will counsel, support and mentor members of the group in a way that it leads to better
performance of weak students in direct and indirect assessment. Further each of these mentors
of groups will be mentored by faculty member.

Evaluation

While, the School of Business Management and Liberal Arts is following the continuous
evaluation system, following corrective measures will be taken to improve the evaluation
system:

1. The number of quizzes and test will be increased. Quiz/test on every topic will be taken to assess
the understanding of students and to identify the gap, if any and corrective measures like
mentoring or special tutorial can be taken immediately.
2. Currently, the relative grading system is being followed by the School of Business Management
and Liberal Arts. Since, the gap has been identified in the attainment of course and program
outcome in end term examinations, minimum passing percentage will be decided for the end
term examinations. It will help in bringing more seriousness among the students towards better
performance in end term examinations.

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3. In continuation to the initiatives on collaborative and experiential learning, Blooms Taxonomy
will be introduced as an evaluation criterion to see the level of attainment by every student.
Question papers will be prepared as per the Blooms Taxonomy so that the proportion of students
achieving the desired levels such as understanding of the concept, acquiring knowledge,
applying knowledge in business problems etc.

Faculty Development

Working in the area of faculty development is a continuous endeavour at School of Business

Management and Liberal Arts. In order to improve their knowledge in the domain areas it is
proposed to have online certification from Coursera, MOOCS, edX, etc. Also the faculty is
encouraged to participate in national and international workshops specially pertaining to
Himalayan sustainability and new technology intervention in teaching enabling better learning
for students coming from varies backgrounds.

10.2 Academic Audit and actions taken thereof during the period of assessment (10)
University initiated the process of academic audit in 2011 which covers all schools functioninig
in the campus. Dean Academic Affairs has been assigned the responsibility of conducting a
detailed academic audit of each faculty/school. However, external experts are also invited to
evaluate the academic performance across the faculties. All academic activities of the school
such as courses offered, teaching-learning methods, teaching and research facilities, number of
faculty members and workload, research initiatives, conferences/workshops/seminars
attended/conducted, books and papers published and research grants etc. are evaluated.
Recommendations of the academic audit are duly implemented in the subsequent period.

The academic performance in each School is also evaluated through the frequent meetings of
Academic Committees under the chairmanship of Faculty Dean/HOS and the opinion of
external experts is also taken to attain the academic excellence.

In addition, annual performance appraisal system was initiated during the year 2012-13 wherein
each faculty member filled details of academic performance during the year in a self-appraisal
form which were evaluated by the high level committee constituted by the University.
Suggestions, recommendations and feedback are given through a face to face interaction with
the committee.

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 In 2013-14, faculty wise Board of Studies was constituted as a next step in academic quality
assurance. Renowned academicians and industry experts were included in the board to guide
and suggest measures to achieve academic excellence.

As per the recommendations of academic audit carried out at different levels, following
initiatives have been taken by the University to improve teaching, learning and evaluation:

 Case study discussions and problem solving.

 PPT, Videos, Research papers, EBSCO database are made available online.
 Fully operational online examination system that incorporates - MCQs, short and descriptive
questions, quiz, assignment etc.
 eUniv initiative for round the clock learning.
 MOOCs courses like Introduction to Data Analysis using Excel (edX), Introduction to
Business Analytics: Communicating with Data (Coursera) and Business Analytics
Fundamentals (edX).
 Workshops based courses were increased exclusively for MBA students like creativity in
business. Apart from this, workshop on human resources, positive psychology, yoga and
meditation were also included in the curriculum. Also, activities on aptitude, resume building
MS excel and marketing were also introduced. A minor course on Artificial Intelligence also
introduced in the Academic Year 2017-18.
 From the Academic year 2015-16, MBA exams were made completely online.
 Expert lecture sessions by the name of “Guru Series” are operational.
 Complete and incognito student course feedback system introduced.
 Preparation of daily lecture taken report and monitoring by Pro VC/Dean- Academics/
Associate Dean Academics.
 For functional and soft skills, the SPRINT workshops are a regular and continuous activity in
the campus.
 Course completion undertaking by each faculty.
 Faculty development programs.
 Online library services.
 Publications in SCOUPS indexed journals and progress report, presentations in each semester
to improve quality of research.

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 Lab manuals prepared.
 Group discussions.
 Strengthening of the mentorship program.
 Demonstration through Spreadsheets and video lectures.
 Through the result analysis, weak students are identified who are then mentored/ counseled and
are given extra classes, if required.
 Outer world exposure to faculty and students through Student Exchange Program.
 In order to promote the entrepreneurial spirits among the students’ workshops were also
included in the various courses of curriculum.

Presently The Dean Academic Affairs along with the Internal Quality Assurance Cell (IQAC)
undertakes audit of the Schools/ Faculties. School level Academic Committees and Board of
Studies are other means to ensure the accountability of the Schools / Faculty.

The quality of academic activities is further assessed on the basis of feedback from students
and faculty.

Feedback

Academic excellence is ensured through feedback from faculty, peers, students, recruiters,
alumni and the same is incorporated for progressive improvement of the facilities provided.
Students’ feedback is collected through a well-structured questionnaire for improvement of the
University’s performance and is taken in each semester.

The questionnaire covers the following aspects:

 Feedback on teachers on teaching pedagogy, punctuality, timely completion of syllabus,

evaluation etc.
 Curriculum improvement and skill development
 Infrastructure and hostel facilities
 Library and Knowledge Center
 Food and transportation
 ICT facilities, eUniv and LMS

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 Sports facilities
 Campus life and extra-curricular activities
 Examinations & evaluation

Student feedback ensures that each faculty member is assessed for effectiveness of teaching and
this is a key parameter in the appraisal. Regular meetings are also held by the Deans with the
class representatives. The alumni feedback form is attached in point 6.6.1.

The school also gets feedback from national/ international faculty, potential employers,
researchers, alumni and other eminent personalities who visit the campus during placement
week, workshops, conferences, SPRINT program and Guru Series talks.

Stakeholders Purpose of Interaction

Students and  Student’s feedback on the University/School functioning and academics is
Parents taken in each semester. Feedback given consideration in performance
appraisals. Suggestions and feedback from parents is also sought during
their visits to the campus and given due weightage.

Alumni  Alumni support the school through feedback on curriculum and industrial
visits/trainings. Formal and informal interactive sessions on various
forums like SPRINT, Guru Series and Alumni Meets are organized to
encourage and motivate students.

Society  The school is highly cognizant of its civic responsibilities and encourages
formal and informal interaction for community development through
various extension activities.

Recruiters  Recruiters’ feedback incorporated for development of the outcome driven

and skill based curriculum to ensure better employability.

Industry  School of Business Management and Liberal Arts encourages interactions

and industry tie ups. Industry experts have been included in Board of
Studies. Frequent visits of the industry experts to the campus for guest
lectures are organized to update students with the dynamics of corporate
world. Industrial visits for students and faculty are encouraged to expose
them to the practical work environment.

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Employer feedback form

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Parents Feedback

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In order to obtain a dispassionate and objective assessment, the University has obtained ISO
9001:2015 certification.

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10.3. Improvement in Placement, Higher Studies and Entrepreneurship (10)

Year No. of Students No. of Students Z = (No. of Students Placement

appeared in final year Graduated out of Placed + selected for Ratio (Z/N)
examination (N) Students appeared in higher studies + opted
final year Entrepreneurship)
examination (G)
2017-18 111 103 103 (102+1+0) 1 : 0.93

2016-17 68 60 60 (60+0+0) 1 : 0.88

2015-16 63 59 57 (56+1+0) 1 : 0.9

Average Placement Ratio 1 : 0.9

Percentage 90%

Placement details:

The list of students’ placement record and their salary package per annum for three assessment
Years (2017-18, 2016-17 and 2015-16) are listed below:

S. No. Academic Name of the Company Salary No of Average Median

Year Offered students salary salary
(in lacs) recruited offered offered
1 2017-18 Ifa Zone 3.25 1 5.46 6.20
Anand Toyota 3.50 3
HDB Financial Services 3.51 1
Stock Holding 3.52 1
Just Dial 4.00 1
Fern & Petals 4.20 1
Star Health Insurance 4.21 5
WNS 4.22 1
Benori Capital 4.50 1
Damco Solutions 4.51 1

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 M3M 4.52 3
Yes Bank 4.53 3
Nestle 4.75 1
Shoolini University 4.75 4
Microtek 5.00 6
Future Generali 5.50 7
SAMARU 5.75 1
Napino 6.19 11
Genpact 6.20 2
Mercer 6.20 2
ICICI Mutual funds 6.25 1
ICICI Prudential 6.25 24
ICICI Securities 6.25 3
EazyDiner 6.50 3
HDFC Bank 6.51 6
ICICI Bank 6.52 3
Pindersson 7.00 1
Shubham Housing Finance 7.01 3
Tata Hitachi 9.10 1
LG Electronics 9.91 1
2 2016-17 Just Dial 3.50 5 5.69 5.80
Star Health 3.75 6
SBI Mutual Fund 4.00 4
Yes Bank 4.00 4
Shoolini University 4.20 1
Oberoi Group 4.30 2
Mercer 4.50 2
Bharti Airtel 4.50 3
Genpact 5.25 1
ICICI Prudential 5.80 10
HDFC Bank 5.80 5
ICICI Bank 6.00 2
Secure Now 6.00 2

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 Taxus Meditech 6.75 3
Tata Hitachi 7.25 1
Anand Automotive 7.25 4
Shubham Housing Finance 7.50 3
LG 12.00 2
3 2015-16 Vardhman 3.00 1 4.47 4
Yes bank 3.40 7
Bharti Airtel 4.00 3
Ceasefire 4.00 5
HDFC 4.00 7
ICICI Securities 4.00 6
Vegazva 4.00 3
Just Dial 4.10 4
Oberoi Group 4.20 3
ICICI Prudential 4.30 8
Mercer 4.30 2
Genpact 5.00 3
Anand Automotive 5.80 2
Anand Automotive 6.50 1
Shubham Housing Finance 6.50 1

10.4 Improvement in the quality of students admitted to the program (10)

Over theses years of its establishment since 2009, School of Business Management and Liberal
Arts has been able to attract quality students from all spheres of life and across different regions
in the state, country and also globally.

Effective screening and selection policy has always been part of our student acquisition process
where rule of no compromise on eligibility is strictly followed. As basic eligibility, aspirants of
our MBA program must have completed graduation with at least 50% marks in any discipline
from a recognized institution, this eligibility is 45% for ST & SC as per Government of India
rules. Beyond the basic marks, aspirants must have score of an International, national or State

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level management aptitude test. FMSLA considers a valid score of GMAT at international level,
CAT, XAT, NMAT, MAT, AICTE MAT, ATMA at National level and HPU-MAT at state level.
Each student who aspires to join the program is satisfied with the queries they have and
compulsory has to appear in personal interview for selection process. Depending on the various
academic parameters and in consideration with the aspirations of the student, our capability to
realize their placement expectations and personality fit, the final decision of selection of rejection
is communicated to the aspirants.

Trends on admissions reveal that the average percentage of the intake is increasing year on year
and the students have better capabilities and confidence than the initial batches. Similar
observations have been communicated to the School of Business Management and Liberal Arts
by the companies who participate in placements each year, the guests who deliver special
lectures and this is also evident from the comparison of the scores.

There has been major development in the geographic areas from the institution gets student
intake. Where initially students were predominantly from Himachal only, over the years
institution has attracted intake from neighboring states of Punjab, Haryana, J&K, Uttrakhand
and from distant places like Bihar, Madhya Pradesh, Uttar Pradesh, Kerala etc. Moreover,
international students from Afghanistan have shown their keen interest in Shoolini MBA. At
present there are four international students from Afghanistan. With students joining from
diversified backgrounds and from several geographic locations, our program is able to provide
cosmopolitan culture and platform of better networking to the students.

Intake is blend of freshers and experienced people, where it is common to see students with an
experience of 2-5 years in corporate after their graduation and then joining Shoolini MBA.

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 PART C

DECLARATION BY THE INSTITUTION

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ANNEXURES

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 ANNEXURE– I

Research comparison of Shoolini University with NIRF top ranked Indian

Institutes and Times top ranked Higher Education Institutes

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ANNEXURE– II

Details of SPRINT

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 CONTENTS

S. No. Particulars Page No.

1: SPRINT 1: INDUCTION 04

2: SPRINT 2: TRANSFORMATION 18

3: SPRINT 3: SELLING SKILLS 31

4: SPRINT 4: INTERNSHIP 39

5: SPRINT 5: BUSINESS PLAN 49

6: SPRINT 6: LEADERSHIP 58

7: SPRINT 7: PLACEMENT 75

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 SPRINT

Skill Progression through

Rapid Intensive and Innovative
Training

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 VISION

To train our students and scale up the

employability skills for
“Best in Class”
careers
At the end of graduating from Shoolini University a student should be able to
 Exhibit professionalism in speech and behavior
 Effectively exhibit written and verbal communication skills
 Demonstrate subject knowledge and functional skills
 Develop and exercise leadership qualities
 Demonstrate the ability to use and leverage technology
 Work cohesively in a team
 Crack relevant competitive exams

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 Sprint 1: Induction

At the end of Induction SPRINT a student should be able to

 Reiterate his decision to join the MBA program
 Develop a sense of comfort with the faculty, peer group and premises
 Identify his long and short term goals.
 Identify/assess his core strengths and areas of improvement

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 Agenda for ‘SPRINT’

3:4
11:1 01: 5
5am 30 – pm
9:15am – 11:30am – 4:00 pm –
– 02: 02:30pm – 03:45pm –
11:15am 1.30pm 5:15pm
11:3 30 4:0
0am pm 0
pm

Da Objectives and
Registration Department overview & Faculty Completion of
Expectations
y1 and Welcome Intros Formalities
Lunch
Break

Break
Shoolini - Hunt
address

Da Being
Session on 9 Outdoor Team
Successful/Intr Basic Etiquettes
y2 o to Finance
Words Activity

Da
y3
SATURDAY TRIP
Da Movie Session – Everest -Followed by Real-life story
Goal Setting Introduction to
y4 Marketing

Da Improving
Introduction to
y5 Communicatio IT Skills IT Skills
Accounts
n
Lunch
Break

Da
Break

JAM-Best
Introduction to
y6 Using Social Interaction with Seniors Speaker
Economics
Media Competition

Da 7 Habits of
Introduction to
y7 Successful
H.R
Practice for Cultural Evening Cultural Show
Students

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Course Name: Sprint 1 Induction (Setting the Foundation)
Sessions: 21
Credits:2

Course Description:
The objectives of an induction program are manifold. Normally an induction program would
provide the new students information to accustom themselves in their new environment. This
program sets the scene and connects the students with their peer group and faculty. It sets the
context for the rest of the program and prepares the students for rigorous of academic study.
Since students from diverse academic streams join the university this program also lays the
foundation for some of the courses the students take up in the first year. Fun and games are
also a part of the SPRINT students discover their campus and break the ice with faculty and
peer group with various activity.

Session: 1 Duration: 2 Hrs.

Topic Registration and Welcome address
Objective The primary objective of this session is to have a close interaction
of the Management with the students, resolve their queries and
make them feel welcome.
Content Details • Formal welcome
• Expectations
• University overview
Learning Outcome By the end of the session the students should be excited about their
decision to join Shoolini University.

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Session: 2 Duration: 2 Hrs.
Topic Shoolini-Hunt
Objective To familiarize the new joiners with the campus and create a sense
of team work as well as competition in them.
Content Details • Explanation of guidelines.
• Time line defined
• Tasks to be given
• Task completion
• Declaration of winners
Learning Outcome At the end of the hunt the students should have
• Identified and explored
some of the main areas of the campus.
• Developed a feeling of being a part of a team
Review Exercise/ At the end of stipulated time the students are expected to return
Evaluation after completing the task and are awarded prizes.

Session: 3 Duration: 1 Hr. 15 Minutes

Topic Department Overview
Objective To introduce the entire faculty and familiarize the students with
the hierarchy and roles of responsibilities of the faculty.
Content Details • Welcome by coordinator
• Department overview
• Faculty introductions
• Distribution of kits
• Q/A sessions
Learning Outcome The students would develop a sense of comfort and can
identify the faculty with whom they would be involved
directly.

Session: 4 Duration: 1 ½ Hr.

Topic Completion of Formalities
Objective Completion of pending formalities.
Content Details Students should use this time to complete pending formalities.
Learning Outcome By the end of the day the student should have completed his
formalities or brought the gaps to the notice of his faculty.

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Session: 5 Duration: 2 Hrs.
Topic Being Successful/Intro to Finance
Objective This session is to build up the relationship with the Dean. It also
aims at exciting the students and boosts up their morale
Content Details • Defining Success
• Who wants to be successful
• What it takes to get there
• Ordinary people - Extraordinary stories
Learning Outcome The students should feel motivated and go back with the feeling
that each one of them has an equal opportunity to scale new
heights and build a successful career.
Readings The Truth about Leadership/ Success Through a Positive Mental
attitude – Dr. Napoleon Hill
Review Exercise/ Students are asked to make a check list of the activities they are
Evaluation currently doing to achieve success.

Session: 6 Duration: 2 Hrs.

Topic 9 Wor(l)ds
Objective • To define the value of attitude and gratitude in one's life.
• Instill the principle of self-motivation and other.
• Differentiate between sympathy and empathy.
• Analyze the importance of change and dream toward success.
Content Details • To define the value of attitude and gratitude in one's life.
• Instill the principle of self-motivation and other orientation.
• Differentiate between sympathy and empathy

Learning Outcome Leading a positive vibrant life value with value and Moving
towards a life of significance.

Readings A Monk Who Sold His Safari- Robin Sharma

Review Exercise/ The students are encouraged to read the above-mentioned book.
Evaluation

Session: 7 Duration: 1 Hr. 15 Minutes

Topic Basic Etiquettes
Objective To familiarize students with basic etiquettes and civilities that need
to be followed on a day to day basis.

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Content Details • Building on strengths and overcoming areas of improvement.
• Etiquettes for everyday and everyone.
• Please, thank you and sorry.
• Dressing professionally.
Learning Outcome At the end of the session students should understand basic
courtesies towards seniors, peer group and juniors.
Start taking initiative towards personal change and enhance their
overall personality.
Readings Miss Manners’ Basic Training: The Right Thing to Say

Review Exercise/ Simulations and real-life situations are provided and acted out by
Evaluation the students.

Session: 8 Duration: 1 Hr. 15 Minutes

Topic Outdoor Team Activity (Ankles Away)
Objective This activity is aimed at building team work amongst students and
improve their problem-solving skills.

Content Details • Formation of teams

• Distribution of material
• Guidelines
• Practice time
• Final Competition
• Declaration of result
Learning Outcome At the end of this activity the students will understand & realize.
• The importance of team work
• That life is full of challenges and one needs to work together to
overcome them.
Readings Creating Effective Teams- Susan A. Wheelan
Review Exercise/ Teams will be evaluated on how effectively they could complete
Evaluation the task in spite of the impediments.

Session: 9 Duration: 2 Hrs.

Topic Goal Setting
Objective Enable the participant to realize their goals. Make them visualize
short term and long term goals along with the understanding on
means and end goals. How to chase and live their goals.
Content Details • Short and long term.
• Mean and End Goals

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Learning Outcome Visualize his/her goal. Translate goals to tangible. Reach End
goals steadily by working effectively on mean goals.
Readings Awaken the Giant Within- Anthony Robbins
Review Exercise/ The students are given a goal setting sheet in which they are
Evaluation required to fill in their long term and short term goals.

Session: 10 Duration: 2 Hrs.

Topic Introduction to Marketing
Objective Objective of the session is to introduce basic concepts of
marketing to participants. The session will provide glimpses of
Role of marketing in organizations and various tasks undertaken in
Marketing domain.
Content Details • The 7 Steps of Marketing Strategy Development.
• The Buying Process
• Segmentation
• Product Life Cycle
• Perceptual Mapping
• The Marketing Mix and the 4 P’s
• Positioning
• Distribution Channels
• Advertising
• Promotions
• Pricing
• Marketing Economics
Learning Outcome Understanding of Marketing Concepts and knowledge of various
tasks undertaken in marketing.
Readings The New Rules of Marketing and PR- David Meerman
Review Exercise/ The students are provided a product for which they have to devise
Evaluation a marketing strategy.

Session: 11 Duration: 3 Hrs.

Topic Movie Session –Everest. Followed by interaction with Rajat
Objective The movie is a real-life story about the trials and tribulations of a
team that scaled Mt. Everest. The objective would be to fuel the
students to pitch high in life and not be deterred by the
circumstances.

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Content Details The movie and live session with a youngster who scaled the
highest peak in the world should motivate the students to get
passionate about their goal and vision. It should also encourage
them to think big.
Learning Outcome • Introduction to the film
• Screening
• Introduction of Rajat
• The journey to Mt Everest
• The need to dream big
• Question and answer round
Readings The Go Getter- Peter B. Kyne
Review Exercise/ The students are recommended to read real-life stories of
Evaluation achievers.

Session: 12 Duration: 2 Hrs.

Topic Improving Communication
Objective To focus on simple ways that lead to enhancement of
communication skills and improve interpersonal relationships.
Content Details • Kinds of Communication
• The Communication Cycle
• Have a 2-way Communication
• Listen
• Probe – Ask questions
• Avoid ambiguity
• Improve your body language
Learning Outcome This interactive workshop with several practical activities leads to
• Improved ability to communicate
• Self confidence
• Better interaction.
Readings Effective speaking by Dale Carnegie
Review Exercise/ A Quiz on effective communication
Evaluation

Session: 13 Duration: 2 Hrs.

Topic Basics of Accounting and Finance
Objective To give a brief overview of finance and accounts and to bring the
students on a common platform.

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Content Details • Introduction to accounts and finance
• Types of accounting
• Confirmation of basics
Learning Outcome At the end of the sessions the students should have a basic know
how of finance and accounts and get familiar with their course
curriculum.
Readings Fundamentals of Accounting and Auditing- S.P Oberoi

Session: 14 Duration: 2 Hrs. 45 Minutes

Topic IT Skills
Objective Objective of this session is providing students an overview of the
most important concepts in modern IT, covering the essential
concepts of computers like basics of IT, networking, internet,
security management and current trends.
Content Details Basics of IT, Office automation software, privacy security and
ethics, current trends.
Learning Outcome Students should be able to acquire basic understanding about the
latest concepts and trends in business computing. Students will
also get hands on experience in using productivity software.

Readings Information Technology and Project Management- Kathy Schwal

Review Exercise/ The students are given exercises based on the topic covered.
Evaluation

Session: 15 Duration: 2 Hrs.

Topic Using Social Media
Objective To use social media as an add on for career and skills, from
availability of research tools, competitive analysis, perception
mapping and engagement with recruiters to gain insight from
feedback and reviews, information distribution and the personal
social equity to build in online community.
Content Details • Use of popular social media tools and analytics like LinkedIn,
Facebook, twitter, discussion forums like paralogue, photo
sharing apps like Instagram and flicker
• Connect with like-minded individuals and professionals
• Build Your Reputation by Being Consistent
• Engage with a prospective employer

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Learning Outcome • Social media information can help to pick up useful tips on the
company and the recruitment process and to come over as a well-
informed candidate.
• Be updated with current happenings and insights through blogs
and discussion forums.
• Increase online presence by participating in discussions and news
feeds.
Readings The Art of Social Media- Guy Kawasaki
Review Exercise/ The students will be given an assignment to create group event on
Evaluation Facebook.

Session: 16 Duration: 2 Hrs.

Topic Economics
Objective • To give an overview of Economics
• To acquaint the students with basic concepts of Economics
• To give students a feel of the relevance of Economics in business
world.
Content Details • Overview of Economics
• Basic concepts of Economics
• Principles of Economics
• Market structures/competition
• Macro concepts
Learning Outcome • Able to understand the economics in daily life
• Explain concepts of Economics
• Apply concepts of Economics in business
Readings Economics in One Lesson- Henry Hazlitt

Session: 17 Duration: 1 Hr. 15 Minutes

Topic Interaction with seniors
Objective To have an informal introduction and interaction with some of the
alumni students to understand their perspective.
Content Details • Welcome
• Introduction to the session
• Sharing personal stories success and failures
• What can be done better?
• Q/A round

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Learning Outcome At the end of the session the new students would understand the
psyche of the alumni. They would also be identifying certain traits
in their seniors which contributed to their success.

Session: 18 Duration: 1 Hr. 15 Minutes

Topic Best speaker competition
Objective This session is primarily to help students step out of their comfort
zone and face an audience.
Content Details • Explanation of guidelines
• Topic distribution
• JAM - Just a minute (Individual speech competition)
• Declaration of results
• Feedback
Learning Outcome The session normally results in fragmented speeches which do not
cover the stipulated timing however, the students do fight their
nervousness and stage fear to some extent.
Readings The Sterling Book of Effective Communication
Review Exercise/ Competition for the best speaker
Evaluation

Session: 19 Duration: 2 Hrs.

Topic Seven Habits
Objective This session is based on the 7 universal principles of Stephen
Covey. It aims to promote initiative and lead students to lead a life
of full potential and individual effectiveness.
Content Details • Being proactive
• Begin with the end in mind
• Put first things first
• Don’t compete
• Synergize
• Sharpen the saw

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Learning Outcome By the end of this session a student should be determined to move
towards.
• Leadership and effectiveness
• Strengthened relationships
• Greater productivity
• Better choices
Readings Seven Habits of Highly Effective People
Review Exercise/ Discussion on the seven habits.
Evaluation

Session: 20 Duration: 2 Hrs.

Topic Introduction to HR
Objective • Understand the importance and aspects of HR in an organization
• Outline the scope of HRM
• Delineate the objectives and functions of HRM
Content Details • What is HR?
• Objectives of HRM
• Various HRM tasks
• Scope and functions
Learning Outcome • To able to explore various career options within HRM
• Effectively handle HR related issues within organization
• To get acquaintance with various functions of HR
Readings Handbook of Human Resource Management Practice- Armstrong

Session: 21 Duration: 5 Hrs.

Topic Preparation and Performance of Cultural Show
Objective This activity aims at helping the new students to shed their
inhibitions and get on the stage. It also aims at building team work
amongst all of them.
Content Details Final program and winding up
Learning Outcome By the end of the cultural show the students
• Build a feeling of camaraderie
• Move out of their shells
• Develop better self confidence

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 Sprint 2: TRANSFORMATION

At the end of this program a student should be able to: -

 Make appropriate use of MS office

 Use social media effectively for personal use (Twitter, Instagram, Linked in
etc.)
 Deliver effective presentations
 Present a well-groomed and professional image
 Keep an edge in leveraging technology

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 Agenda for ‘SPRINT’

11: 1:0 3:3

30a 0p 0p
3:45pm-
9:15am - 10:00am- m- 11:45am- m- 2:00pm- m-
5:30pm
10:00am 11:30am 11: 1:00pm 2:0 3:30pm 3:4
45a 0p 5p
m m m
Registratio ABC of Writing
Guidelines for
n written Letters and Outdoor
Day 1 G.D and mock
Inauguratio Communic Applicatio Activity
sessions
n ation ns

Making
Using Social
powerful Assignmen Assignmen Assignment
Day 2 Media 2-
presentatio t on PPT t -cont.
/Linked In
ns
Profiles
Lunch
Break

Break
EUniv/Y.k.
C Basics of Exercise on Interpersonal
Day 3 Outdoor Activity
EBSCO. excel- excel- Skills-

Working in
Planning &
Self- Assignmen Teams&
prioritizing-A Guest Faculty-
Day 4 Reflection t/Group Jungle
session on time
activity Survival
management
activity

Day 5
Presentation of Students – Feedback & Prize Distribution

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Course Name : SPRINT 2: TRANSFORMATION
Presentation Skills & Computer Literacy
Sessions: 21 Credits:2

Course Description:
The dictionary meaning of ‘Transformation’ is “a marked change in form, nature or appearance”.
Hence the focus of this ‘SPRINT’ is to make the program a meaningful experience that results
in the desired outcome on both soft and technical skills. It will result in students feeling more
competent and confident. Roleplays, group discussions, practical exercise in MS office Power
Point presentations makes this program a wholesome experience.

Session: 1 Duration: 1 Hr.

Topic Registration and Welcome address

Session: 2 Duration: 1 ½ Hrs.

Topic ABC of written Communication

Objective Writing skills of the students today have deteriorated because of

several reasons. This session helps the students to identify certain
guidelines that can be followed to improve their writing skills.
Content Details  Kinds of communication
 Advantages and disadvantages of written communication
 Accuracy Brevity and Clarity
 Positive Mirroring
 Group exercises
Learning Outcome By the end of the session the students should be able to
 Understand the importance of being accurate.
 Brief and clear in their communication.
Readings Communicating in Business- William Krizan, Logan Merrier
Review Exercise/ Each team to be given several exercises on accuracy, brevity and
Evaluation clarity.

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Session: 3 Duration: 1 Hr. 15 Min
Topic Writing applications and letters
Objective Enable students to communicate effectively in the business world
by writing
 Effective Emails
 Business letters and applications
Content Details  Effective Writing Skills
 Format for a letter or application
 Frequent errors in spelling and sentence construction
Learning Outcome 
After the completion of this session students will be able to apply
 The correct format
 Parts of the letter
 Grammar and sentence formation

Readings Communicating in Business- William Krizan, Logan Merrier

Review Exercise/ Each team to be given an e-mail and business letter to be written
Evaluation and displayed. Areas of improvement to be suggested.

Session: 4 Duration: 1 ½ Hrs.

Topic Guidelines to Group Discussions and mock sessions
Objective Students are unaware of the guidelines that need to be followed
during a group discussion. This session aims at familiarizing them
with the correct techniques.
Content Details  What is a group discussion?
 Initiating the discussion
 Roles in a discussion
 Do's and Don'ts
 Closing a discussion effectively
Learning Outcome At the end of this session each student is expected to
understand the guidelines and use them effectively while
participating in a discussion.

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Session: 5 Duration: 2 Hrs.
Topic Outdoor Activity (Blind Man’s Buff)
Objective Team work is a quality every recruiter looks for. Hence, the
objective of this session is to enable them to work together in a
compatible manner.
Content Details  Rules of the game
 Distribution of kit
 Practice time
 Activity and Debrief
Learning Outcome This session clearly brings out the learning that things can never be
perfect. It pushes the student groups to perform well and with
coordination even in an adverse environment.

Session: 6 Duration: 1 ½ Hrs.

Topic Making Powerful Presentations
Objective To understand the skills, knowledge and efforts that go into
making an effective presentation. This will be done by focusing on
the following objectives:
 To understand the skills, knowledge and efforts that go into
making an effective presentation.
 To understand and view their strengths and capitalize on them.
 To draw out a personal action plan for working on the areas of
improvement.
 To provide a forum for practice and review.
Content Details  Preparing yourself
 Preparing the presentation
 Delivering the presentation
 Handling the audience
Learning Outcome The session is expected to bring down anxiety and stress levels. It
will also pave the way for students to deliver presentations
effectively.
Readings Say it with presentations.
Making Presentations-Tom Hindle
Review Exercise/ Students to be given examples of positive and negative body
Evaluation language and exercises on voice modulation.

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.

Session: 7 Duration: 1 Hr. 15 Min

Topic Practical Session-Putting theory in practice
Objective The objective of this session would be
 Eliminating stage fear
 Boosting self confidence
 Support students for better presentation skills
Content Details  Topic Distribution
 Preparation
 Delivery of Presentation – opening, body, close.
 Feedback
Learning Outcome At the end of this session the students will be able to deliver
presentations with more confidence. Constructive feedback from
students will help in working on areas of concern.

Review Exercise/ Students will be asked to present their presentations on the stage
Evaluation and will be reviewed by the panel.

Session: 8 Duration: 1 ½ Hrs.

Topic Using Social media effectively
Objective  To use social media as an add on for career and skills, from
availability of research tools.
 Competitive analysis.
 Perception mapping and engagement with recruiters to gain
insight from feedback and reviews.
 Information distribution and the personal social equity to build in
online community.
Content Details  Use of popular social media tools and analytics like LinkedIn,
Facebook, twitter, discussion forums like paralogue, photo sharing
apps like Instagram and Flickr.
 Connect with like-minded individuals and professionals.
 Build Your Reputation by Being Consistent.
 Engage with a prospective employer.

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Learning Outcome  Social media information can help to pick up useful tips on the
company and the recruitment process and to come over as a well-
informed candidate.
 Be updated with current happenings and insights through blogs
and discussion forums.
 Increase online presence by participating in discussions and news
feeds.

Session: 9 Duration: 2 Hrs.

Topic Assignment
Objective  To use social media as an add on for career and skills, from
availability of research tools.
 Competitive analysis, perception mapping and engagement with
recruiters to gain insight from feedback and reviews.
 Information distribution and the personal social equity to build in
online community.
Content Details  Connect with like-minded individuals and professionals.
 Build Your Reputation by Being Consistent.
 Engage with a prospective employer.
Learning Outcome Social media information can help to pick up useful tips on the
company and the recruitment process and to come over as a well-
informed candidate. Be updated with current happenings and
insights through blogs and discussion.
Review Exercise/ Students will be asked to create their linked in an Instagram
Evaluation profile.

Session: 10 Duration: 1 Hrs.

Topic eUniv/EBESCO
Objective To acquaint the students on using eUniv platform, accessing
course lectures, initiating and participating in discussion forums,
attempting quizzes and tests etc.

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Content Details  Using login ID and Passwords
 Accessing Courses
 Downloading course presentation
 Attempting Quizzes and Exams
 Recording feedback
Learning Outcome After the completion of this session students will be able to use
eUniv effectively and will make effort towards Green policies of
university in the modern era of digitalization.
Review Exercise/ Taking mock quiz
Evaluation

Session: 11 Duration: 1 ½ Hrs.

Topic Basics of Excel
Objective To help students analyze, practice and learn real time scenarios
using MS Excel.
Content Details  Alternative data sets
 Descriptive statistics
 Pivot tables

Learning Outcome  Knowledge and practice of MS Excel

 Learning and practicing MS Excel with real time scenarios
 Analyzing data professionally
Readings Excel for dummies – Greg Harvey

Review Exercise/ Practice files based on each topic covered.

Evaluation

Session: 12 Duration: 1 Hr. 15 Min

Topic Practical application of Excel
Objective To provide hands-on experience to students about following
features in MS Excel
 Charts
 Graphics
 Macros

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Content Details  Charts
 Graphics
 Macros
Learning Outcome Students will be able to do following tasks using MS Excel
 Creating different types of Graphs & charts in MS Excel
 Creating and using Macros
Readings Excel for dummies – Greg Harvey

Review Exercise/ Practice exercises given to students based on Charts, Graphics &
Evaluation Macros

Session: 13 Duration: 1 ½ Hrs.

Topic Interpersonal Skills
Objective Interpersonal skills are life skills used every day to communicate
and establish relationships. The intent of this session is to improve
the day to day communication at all levels.
Content Details  Verbal and non-verbal communication
 Listening skills
 Ability to question
 Etiquettes
 Problem solving ability
 Responsibility
 Accountability
Learning Outcome At the end of the session the students should be able to identify
certain core principles to enhance their relationships.
Readings The Effective Executive- Peter Drucker
Review Exercise/ Role plays to be given to students and performed in teams
Evaluation

Session: 14 Duration: 2 Hrs.

Topic Outdoor Activity (Three-Legged Team)
Objective Team work is a quality every recruiter looks for. Hence, the
objective of this session is to enable them to work together in a
compatible manner.

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Content Details  Rules of the game
 Distribution of kit
 practice time
 Activity and Debrief
Learning Outcome This session clearly brings out the learning that things can never be
perfect. It pushes the student groups to perform well and with
coordination even in an adverse environment.
Review Exercise/ The debrief after the activity is given to evaluate how each team
Evaluation performed and dealt with the shortcomings.

Session: 15 Duration: 2 Hrs.

Topic Self-Reflection
Objective The objective of this session is to take a trip Down Memory lane
and understand your own self better.
Content Details  Discussion on Self
 Discussion on questions, Self-Reflection
 Writing down personal answers
Learning Outcome At the end of the session the students are expected to know
themselves better. They have a better idea of their: -
 Struggles
 Achievements
 Stress points
 Strengths
 Areas of concern
Readings Seven Habits of Highly Effective People- Stephen R. Covey
Review Exercise/ Each team member will take up one question and share the answer
Evaluation with the team mates. The entire team will give inputs for
improvement.

Session: 16 Duration: 1 ½ Hrs.

Topic Sharing the best answers
Objective Here the objective is to prepare a best set of answers. Sharing
answers with the team helps the students get a better perspective.
Content Details  Sharing of answers (within team)
 Feedback on each answer from the team
 Sharing the best answers on the stage

P a g e 447 | 621
Learning Outcome At the end of the session each student has better awareness levels
about his/her own life journey and can answer questions more
confidently.
Review Exercise/ Two members of each team will be asked to come up on stage and
Evaluation share their answers.

Session: 17 Duration: 1 Hr. 15 Min

Topic Working in Teams and Jungle Survival Activity
Objective Team work is a quality every recruiter looks for. Hence, the
objective of this session is to enable them to work together in a
compatible manner and take correct decisions.
Content Details Rules of the game/Distribution of kit/Activity and Debrief.
Learning Outcome This session clearly brings out the learning that things can never be
perfect. This activity teaches the students to work in a team, listen
to others and take quick decisions.
Review Exercise/ The answers given by each team are reviewed and corrected. The
Evaluation views of the specialist are also discussed.

Session: 18 Duration: 1 ½ Hrs.

Topic Planning and Prioritizing
Objective Time Management is a much-needed skill for the young
generation. The objective is to help them understand the value of
24 hours in each day and the steps to utilize the same effectively.

Content Details  The Compass and the Clock

 Big Rocks/small Rocks
 Urgent or Important
 Major Time stealers
 Ways to Better Time management
Learning Outcome At the end of the session the students should be aware of the Time
stealers in their lives. They should be able to eliminate or reduce
such factors so as to become more productive.
Readings First Things First – Stephen Covey
Review Exercise/ Students are required to make a list of time stealers and their plans
Evaluation to deal with them.

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Session: 19 Duration: 2 Hrs.

Topic Guest Faculty

Objective  To give the students insight into the real world of business.
 To have list of key points that they need to focus while studying
in MBA
 To stay current and updated as MBA is all about changing world
of business Like enrolling into MOOC’s etc.

Content Details Mainly through graphical presentations exposed to few critical

elements that they need to focus mainly 10 points were covered
for MBA students, ranging from “Brands” to “Work Ethics” and
“Great Management Books” apart from academic books that they
shall focus on.

Learning Outcome Because of participating in this program, students will learn

 Identify SWOT
 Get inspired to stay current
 Improve their knowledge level through case studies and books
 Understand the concept of “Ethical Blindness” and become a
true leader/ professional.

Review Exercise/ Quiz to be given by Guest Faculty

Evaluation

Session: 20 Duration: 4 Hrs.

Topic Final Preparation and Presentations

Session: 21 Duration: 3 ½ Hrs.

Topic Prize distribution followed by talent show
Objective This activity aims at helping the new students to shed their
inhibitions and get on the stage. It also aims at building team work
amongst all of them.
Content Details Final program and winding up

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Learning Outcome By the end of the cultural show the students
 Build a feeling of camaraderie
 Move out of their shells
 Develop better self confidence
Review Exercise/ Prizes for best performances to be given.
Evaluation

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 SPRINT 3: SELLING SKILLS

At the end of the program a student should be able to

 Develop a scientific approach towards selling (Sales Cycle)
 Overcome the myth and fear for sales
 Develop a go getter attitude
 Demonstrate salesmanship and spirit

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 Agenda for ‘SPRINT’

11:30 01:30a 3:45

09:15am
am – 11:45am – m– pm – 4:00 pm –
– 02:30pm – 03:45pm
11:45 01:30pm 02:30 4:00 5:30pm
11:30am
am pm pm

Introducti
on to Planning a
Day Sales
Selling, Planning a Sales Call Sales Call
1 Terminology
Myths and (Scripts)

Break
scope

Day Sales
Sales Cycle Sales Cycle Sales Cycle
2 Cycle
Lunch
Break

MOVIE -
Sales Rocket Singh
action and
Day Plan (Case
Sales action Plan and next day's instructions
3 Study and
Live
Demo) recollecting
sound bites

Day
4
Field Activity
Day
Guest
Lunch
Break

5 Guest Faculty Experience with best practices and R&R

Faculty

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Course Name: SPRINT 3 SELLING SKILLS

Sessions: 12
Credits:2

Course Description:
Selling is a wonderful profession with rich rewards and a career that grows by leaps and
bounds. However, selling is also a widely misunderstood term which creates a distorted image
in the minds of students. They do not look at it as an ideal career path. This Sprint aims to
highlight a career in sales which does not only present the possibility of economic success but
also gives personal satisfaction and provides professional growth. Although there are several
misconceptions about the sales profession, it is undeniable that a career in sales offers many
benefits and rewards that no other profession can match. Hence with exposure to the
opportunities in sales, bursting the myths and giving them practical exposure the students are
expected to develop an inclination towards this exciting option in their careers.

Session: 01 Duration: 2 Hrs. 15 Mins.

Topic Introduction to Selling, Myths and scope

Objective The get students acquainted with what selling means in real terms.
Dispelling various myths associated with sales along with
discussion on its scope.
Content Details Introduction to Selling, Myths in Selling, Career Scope in Sales
Learning Outcome The students learn that selling is something one does since his/her
child hood. The audience will be able to break the ceiling of myths
and misconceptions associated with selling. They will start looking
at Sales as a career
Review Exercise/ Students are asked to read the book ‘The Art of Selling’- Zig
Evaluation Zagler

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Session: 02 Duration: 1 Hr. 15 Mins
Topic Terminology
Objective To assimilate the frequently used terminologies in sales.
Content Details Contemporary Sales Terminology along with short forms used in
the sales office.
Learning Outcome The students will get exposed to the contemporary sales
terminologies which will help them during their summer internship
as well as in cracking the job interview.
Readings The Little Red Book of Sales- Geffrey Gitomer
Review Exercise/ List of sales terminology to be provided to the students.
Evaluation

Session: 03 Duration: 1 Hr. 15 Mins.

Topic Planning a Sales Call
Objective To make students understand the homework to be done before
getting into the field for sales
Content Details Formal attire Material to be carried along Practicing the material
usage Do's and Don'ts.
Learning Outcome The students will exercise the Pre-call preparations so as to make
the sales call effective
Readings Sell Yourself- Arch Lustberg
Review Exercise/ Role plays on sales call to be devised.
Evaluation

Session: 04 Duration: 1 Hr. 15 Mins.

Topic Planning a Sales Call Scripts
Objective To introduce the concept of scripts and make them master those for
effective sales call and to avoid fumbles.
Content Details Introduction of Scripts, Objection handling, Overall Presentation
technique.
Learning Outcome The students will be steered to use the script verbatim to avoid any
type backfooting during the sales call.
Readings The Art of Selling Zig zagler
Review Exercise/ Role plays on sales call to be enacted.
Evaluation

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Session: 05 Duration: 04 Hrs. 15 Mins
Topic Sales cycle
Objective To ensure that the student knows the sales cycle and follows it in
the sequence to obtain desired results
Content Details SPANCO Model
Learning Outcome The student will become professional interims of putting things in
sequence with the customer for better results.
Review Exercise/ Quiz on Sales Cycle
Evaluation

Session: 06 Duration: 03 Hrs.

Topic Sales cycle
Objective To ensure that the student knows the sales cycle and follows it in
the sequence to obtain desired results.
Content Details SPANCO Model

Learning Outcome The student will become professional interims of putting things in
sequence with the customer for better results.
Review Exercise/ Quiz on Sales Cycle
Evaluation

Session: 07 Duration: 02 Hrs. 15 Mins

Topic Sales action Plan (Case Study and Live Demo)

Objective To make students use the Sales technique and cycle for selling
products in the real market.
Content Details To simulate what students have learnt by giving them product and
asking them to sell using appropriate strategy.
Learning Outcome The students will gain confidence that sales is no rocket science
but requires strategy, Knowledge and skills.
Readings The Psychology of Selling- Bryan Tracy

Review Exercise/ Case study to be provided and worked out by the students
Evaluation

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Session: 08 Duration: 01 Hr. 45 Mins
Topic MOVIE - Rocket Singh and recollecting sound bites
Objective The objective of showing this film is to bring out the conviction
that money is not the Be All and End all of everything
Content Details Film screening, Discussion time
Learning Outcome At the end of the film show the students will understand that talent
and attitude are important. Customer satisfaction is supreme in
business. The most important lesson is that one needs to believe in
the people you have.
Readings The Greatest Salesman in The World
Review Exercise/ Discussion on the film and the character of Rocket Singh
Evaluation

Session: 09 Duration: 03 Hrs.

Topic Sale supreme importance’s action Plan and next day's
instructions
Objective  To remove the apprehensions regarding Sales as a career
 To showcase the phenomenal growth and life in Sales
Content Details Role plays, Activities, Live examples
Learning Outcome The students will get inclined and excited to join sales as a career
and will become part of the tremendous growth it offers

Session: 10 Duration: 02 Hrs. 15 Mins

Topic Guest Faculty

Session: 11 Duration: 01 Hr. 45 Mins

Topic Guest Faculty

Session: 12 Duration: 03 Hrs.

Topic Experience with best practices and R&R
Objective To evangelize the insurance business and create a positive attitude
of students towards insurance industry by sharing the industry’s
Rewards and Recognition standards along with the social cause
insurance promotes.

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Content Details • Insurance as a social security tool
• Insurance as a gratifying business
• Industry standards on rewards and recognitions as well as
incentives
Learning Outcome The students will be able to empathize with the noble work
Insurance managers do and simultaneously how rewarding the
insurance industry is.

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 SPRINT 4: INTERNSHIP

At the end of the program a student should be

 Aware of the business/strengths and challenges of the organization
 Familiar with current affairs and market trends
 Able to develop a go getter attitude
 Confident to make an entry into the corporate world

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 Agenda for ‘SPRINT’

10:00am 01:00 03:30pm

09:00am – 11:30am – 02:00pm – 03:45pm –
– pm - -
10:00am 01:00pm 03:30pm 05:30pm
11:30am 02:00 03:45pm
pm

• Registration
• Attendance
Etiquette
• Current Affairs- Etiquettes Social project-
s& Interaction
Day 1 • Company & Prep for
Groomin with Dean
Presentation – Grooming presentation
g
guidelines to
students

• Attendance
Writing
• Current Affairs Research Research
Day 2 Effective Team activity
• Company Project Project

Break
Emails
Presentation
Lunch

• Attendance
• Current Affairs The interaction with
Day 3 Finance
• Company Economics Unstoppable Seniors
Presentation You!

• Attendance
• Current Affairs Marketin
Day 4 HR Excel Excel
• Company g
Presentation

• Attendance Social
Social
Day 5 • Current Affairs Project-
project- CSR – River Side Cleaning
• Company @
@campus
Presentation campus

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Course Name: SPRINT 4: INTERNSHIP

Sessions: 15
Credits:2

Course Description:
Getting an internship is first the beginning and it is not the most important part of the process.
If an intern can prove his worth, he can become a truly sought after candidate for permanent
placement. The company will be willing to invest in him if they see that he has put in work and
invested time and effort in the company. Since the professional world can be very different
from life in the university it is important to understand these differences and be prepared. Thus,
this SPRINT aims to prepare the students to go through their internship successfully. They are
encouraged to clarify their expectations, ask relevant questions, make a good first impression,
be observant and behave appropriately. Most importantly they are made to establish
relationships and build strong networks with professionals.

Session: 01 Duration: 01 Hr.

Topic • Attendance
• Current Affairs
• Company Presentation – student group presentation on one
company.
Objective To create an awareness about the current trends and major events
taking place globally.
The organization the students will be joining for their internship
Content Details • Discussion on headlines of the day.
• Quiz based on the previous day’s discussion and other important
events.
• Student presentation on the selected company
• Q/A and discussion round with faculty and students.
Learning Outcome By the end of these sessions students should have a fair amount of
knowledge about their place of work for their internship.
• Develop a keen interest in the major events happened across the
globe.
• Develop the habit of reading the newspaper regularly.

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Readings Newspapers
Review Exercise/ Guidelines for preparations
Evaluation

Session: 02 Duration: 01 ½ Hr.

Topic Effective Emails
Objective To enable students, write emails in a simple correct and effective
manner.
Content Details • Importance of emails using active voice
• Parts of an Email: Salutation, Body and Closure
• The STRIPE format
• Positive mirroring
• Practice sessions – Different seniors
Learning Outcome By the end of the session students should be able to
• Understand the importance of emails
• Develop the capability of writing business mails
• Be aware of Do’s and Don'ts while writing
Readings Speak Better Write Better English- Norman Lewis
Review Exercise/ The students are given different real life situations and instructed
Evaluation to write mails accordingly.

Session: 04 Duration: 01 Hr. 45 Mins

Topic Team activity
Objective Team work is an essential quality for success in any field.
However, life does not give us perfect conditions and sometimes
we are provided with incomplete information.

Content Details • Guidelines

• Distribution of envelopes
• Puzzle making
• Declaration of winners
• Debrief and learning
Learning Outcome This activity tests the ability of students to think outside the box
and pushes them to use their negotiation skills.
Reading Getting to say Yes – William Ury
Review Exercise/ The students are judged based on their time management and
Evaluation negotiation skills.

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Session: 05 Duration: 01 Hr.
Topic Attendance, Current Affairs, Company Presentation –student
group presentation on one company.
Objective To create an awareness about the current trends and major events
taking place globally. The organization the students will be joining
for their internship
Content Details • Discussion on headlines of the day.
• Quiz based on the previous day’s discussion and other important
events.
• Student presentation on the selected company
Learning Outcome By the end of these sessions students should have a fair amount of
knowledge about their place of work for their internship
• Develop a keen interest in the major events happened across the
globe
• Develop the habit of reading the newspaper regularly.
Review Exercise/ Q/A and discussion round with faculty and students
Evaluation

Session: 06 Duration: 01 ½ Hr.

Topic Financial Planning
Objective To give a glimpse of an actual but miniaturized version of a
financial plan.
Content Details • Introducing the purpose of financial plan
• Explain dimensions of viability of an FP
• Explaining various contents of a typical FP
• Financial forecasting and modeling
• Actual preparation of an FP by using hypothetical
• Q&A
Learning Outcome • Students will be able to understand and describe the basic
purposes behind the preparation of a Financial Plan (FP)
• Be able to explain various methods usually employed for
financial planning

Readings Financial Management (Theory and Practice)

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Session: 07 Duration: 01 ½ Hr.
Topic Economic way of thinking
Objective To give an overview of concepts of economics and the application
in business decision making
Content Details • Scarcity & Choice
• Demand and Supply
• Cost benefit Analysis
• Marginal Analysis
• Market Structures
• Inflation and Recession
Learning Outcome • To understand the economic concepts
• To apply economic concepts in business plan
• To evaluate the business economic viability of decisions
Readings A Guide to Everyday Economic Thinking- David Prychitko

Session: 08 Duration: 01 ½ Hr.

Topic The Unstoppable You!
Objective • To stimulate the minds of participants to think big and beyond
conventions
• To explore the unstoppable in oneself.
Content Details • The story of two friends
• Cognitive test on spending time
• The blindfold mind game
• Igniting minds, planning and keeping focus
Learning Outcome The participants leave with ignited minds to plan and focus
towards their goal.

Session: 09 Duration: 01 Hr. 45 Mins

Topic Interaction with seniors
Objective The sole objective of their interaction is to prepare students for a
smooth internship
Content Details • Introduction
• Sharing personal experiences
• Pushing yourself to do what is beyond the daily routine
• Seriousness in an internship & Q/A round

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Learning Outcome Expected outcomes with their practical face to face discussion
student will have a better understanding of
• Expectations of the employer
• Do’s Don'ts of the organization

Session: 10 Duration: 01 Hr.

Topic • Attendance
• Current Affairs
• Company Presentation –student group presentation on one
Objective Tocompany.
create an awareness about the current trends and major events
taking place globally.
Content Details • Discussion on headlines of the day.
• Quiz based on the previous day’s discussion and other important
events.
• Student presentation on the selected company
• Q/A and discussion round with faculty and students.
Learning Outcome By the end of these sessions students should have a fair amount of
knowledge about their place of work for their internship
• Develop a keen interest in the major events happened across the
globe
• Develop the habit of reading the newspaper regularly.
Review Exercise/ Q/A and discussion round with faculty and students
Evaluation

Session: 11 Duration: 01 ½ Hr.

Topic Marketing
Objective Objective of the session is to recap marketing concepts to enable
participants a walkthrough into Marketing Management, IMC,
Branding, Consumer Behavior & Global concepts in Marketing.
Content Details Marketing Management, Consumer Behavior, Integrated
Marketing Environment, Brand Management, Global Concepts in
Marketing, Contemporary Marketing Environment.
Learning Outcome Holistic view of marketing activities with a coordinated approach
among various independent fields. The participants will also
develop capability to develop strategies with 360-degree view of
business environment.
Readings All Marketers Tell Stories – Seth Godin

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Session: 12 Duration: 01 ½ Hr.
Topic • OB
• Motivation
• Leadership
• Power
• Organization Structure
Objective To make students familiar with actual work environment and to
avoid reality shocks.
Content Details • OB problem solving model
• MBA psychology lesson
• Motivation and Leadership
• Dealing with bosses & subordinates
• Power in office
• Different organization structure.
Learning Outcome • Effective behavior at work place
• Smartly dealing with superiors & subordinates.
• Understanding problems to able to solve it.
• To know the actual working structures in organization.
Readings 10 Day MBA
Review Exercise/ Review different organizational structures for leading MNCs
Evaluation

Session: 13 Duration: 03 ½ Hrs.

Topic • Changing workbook appearance
• Focusing on specific data by using filters
• Create Charts
• Using pivot tables
• Combining data from multiple sources
• Analyze data and alternative data sets.
Objective To enable example students with MS Excel, work and analyze data
using MS Excel with real life examples
Content Details • Live demonstration on MS-Excel 2013
• Practice files on each topic covered.

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Learning Outcome Students would be able to do following using MS Excel
• Sort Data
• Consolidate Data
• Link Data
• Use Look – up function
• Draw Charts
• Use What-if Analysis
• Create pivot tables.
Readings Excel for Dummies- Greg Harvey

Session: 14 Duration: 01 Hr.

Topic • Attendance
• Current Affairs
• Company Presentation –student group presentation on one
company.
Objective To create an awareness about the current trends and major events
taking place globally.
The organization the students will be joining for their internship
Content Details • Discussion on headlines of the day.
• Quiz based on the previous day’s discussion and other important
events.
• Student presentation on the selected company
• Q/A and discussion round with faculty and students.
Learning Outcome By the end of these sessions students should have a fair amount of
knowledge about their place of work for their internship
• Develop a keen interest in the major events happened across the
globe
• Develop the habit of reading the newspaper regularly.
Review Exercise/ Q/A and discussion round with faculty and students
Evaluation

Session: 15 Duration: 01 ½ Hr.

Topic Conducting social projects of year 1 and present actions.
Objective The social projects aim to involve each and every student to act in
a socially responsible manner.

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Content Details • Introductions
• Objectives of the Social Project.
• The journey so far
• The learning's from live and hands on project
• The way ahead
• CSR activity
• Celebration time
• Closure of semester.
Learning Outcome Students are expected to
• Become more sensitive towards the society and environment.
• Contribute towards making their university and surrounding
areas a better place.
Review Exercise/ Students are evaluated on the basis of their presentations
Evaluation

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 SPRINT 5: BUSINESS PLAN

At the end of the program a student should be able to

 Work on the various dimensions involved in a Business Plan
 Determine viability of a new business idea
 Develop plans and strategies for setting up a new business

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 Agenda for ‘SPRINT’

11:
15 0330
09:00 01:00 03:45
10:00 AM AM PM
AM – 11:30 AM – PM – 02:00 PM – 03:30 PM – 05:00 PM –
– 11:15 – –
10:00 01:00 PM 02:00 PM 05:00 05:20 PM
AM 11: 0345
AM PM PM
30 PM
AM

Choosing the Type

of Business
Instructions
REGIST Company Name
And
RATIO Company Logo
Introducti Feedback/Che
Day N/ Business Plan Location Team
on to cking of
1 INAUG – (Contd.) Product Activity
Business Laptops etc.
URATI 5 Min presentation
Plan- For Online
ON By Each Team
Test
with Introductions
Etc.

Making the
Marketing
Aptitu Workshop Team
Day Plan – Instructions &
de on Guest Faculty - Compet
2 mentoring By Feedback
Test Marketing itions
Marketing
Faculty

Making the
Lunch
Break

Break

Aptitu Workshop Financial Plan Team

Day Instructions &
de on – Mentoring Guest Faculty - Compet
3 Feedback
Test Finance by Finance itions
Faculty

Making the H.
Aptitu Team
Day Workshop R Plan – Session on Instructions &
de Compet
4 on H. R Mentoring by Operations Feedback
Test itions
H.R Faculty

Fine
Tunin
g of Business
Business Plan Practice
Day The Plan
Presentations Practice for The for The Cultural
5 Busine presentati
(Team Wise) Cultural Show Cultural Show
ss Plan ons (Team
Cont. Show
& Wise)
Prepar
ation

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Course Name: SPRINT 5 BUSINESS PLAN

Sessions: 23
Credits:2

Course Description:
The Business Plan ‘SPRINT’ is designed for students to explore the option of
entrepreneurship. It covers the essential steps including drafting the original document;
identifying the audience; gathering information; researching; describing product plans; and
marketing, sales, HR and Financial plans. It will teach participants how to research and analyze
the individual components needed for a business plan and apply skills to create a business plan
for different audiences, including investors, banks, and another stakeholder. They will be able
to explain the purpose and future of their business in easy to understand and describe their
marketing, sales, and planning strategies.

Session: 1 Duration: 01 Hr.

Topic Context setting

Session: 2 Duration: 03 Hrs.

Topic INTRODUCTION TO BUSINESS PLAN
Objective The Business Plan SPRINT is designed for students to explore the
options and entrepreneurship. It covers the essential steps of
identifying the business its scope researching, devising a marketing
and financial plan etc. This overview illustrated by an example
takes the students through the process of planning.
Content Details  Live examples – Coffee Day
 Market research
 Marketing plan
 Preparation of requirement of business (finance/H. R/Ops)
 Detailed financial plan
 Collation of introduction

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Learning Outcome By the end of this session the teams have a clear idea of what kind
of business venture they want to pursue. They will also understand
how to put together a financial plan and judge the feasibility of the
project.
Readings Think and Grow Rich- Jim Collins

Session: 3 Duration: 01 ½ Hr.

Topic Choosing the type of business
• Company name
• Company logo
• Location
• Product
5 Min presentation by each team with introductions etc.

Session: 4 Duration: 01 Hr. 15 Mins

Topic Team Activity
Objective A refreshing break after a day’s hard work.

Session: 5 Duration: 01 Hr.

Topic Aptitude Test
Objective The objective of frequent get aptitude is to get the students to keep
practicing. It is an important part of the hiring process. Hence, it is
important for the students to keep working on this aspect.

Session: 6 Duration: 01 ½ Hr.

Topic Workshop on marketing
Objective Objective of the session is to develop marketing plan to finally
support in development of business plan. The participants will get
a hands-on exposure to marketing planning through group
activities.
Content Details Role of Marketing plan in Business Plan, Marketing Strategy,
Marketing Economics, Group Activity on Marketing Planning.
Learning Outcome Development of Marketing Plan and understanding the interaction
of marketing plan with other components in overall business plan.

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Session: 7 Duration: 01 ½ Hr.
Topic Making the marketing plan – mentoring by marketing faculty
Objective The objective of this program is to enable the students to
brainstorm and come up with a plan to market their business.
Content Details The team will work on a viable marketing strategy and make the
marketing plan for their idea.
Learning Outcome With support from the faculty the students are expected to come up
with ideas as to how they plan to market their business.
Readings Malcolm McDonald on Marketing Planning

Session: 8 Duration: 01 ½ Hr.

Topic Guest Faculty

Session: 9 Duration: 01 Hr. 15 Mins

Topic Team Competitions

Session: 10 Duration: 01 Hr.

Topic Aptitude Test

Session: 11 Duration: 01 ½ Hr.

Topic Financial Plan
Objective • To enable students to prepare a projected balance sheet for the
business plan.
• To be able to identify the sources of funds
• To understand how to develop cost sheet and to calculate unit
cost of the product
• Acceptance and rejection of financial plan using financial
management tools
Content Details • Students will learn how to prepare cost sheet
• Learn how to fix the price of the product
• Prepare break even chart
• Calculate net present value of the project.
• Read the balance sheet

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Learning Outcome • Students will learn how to prepare cost sheet
• Learn how to fix the price of the product
• Prepare break even chart
• Calculate net present value of the project.
• Read the balance sheet
Readings The Ultimate Financial Plan- Jim Stovall

Session: 12 Duration: 01 ½ Hr.

Topic Making the financial plan – Mentoring by finance faculty

Objective The objective of this program is to enable the students to

brainstorm and come up with a financial plan for their business.
Content Details • Preparing
• Requirement cost.
• Cost sheet
• Present value table
Learning Outcome With support from the faculty the students are expected to come up
with ideas as to how they plan to fund their business and run it.
Readings Money Rules – Jean Chatzky

Session: 13 Duration: 01 ½ Hr.

Topic Guest Faculty

Session: 14 Duration: 01 Hr. 15 Mins

Topic Team competitions

Session: 15 Duration: 01 Hr.

Topic Aptitude test

Session: 16 Duration: 01 Hr. 15 Mins

Topic H.R Plan

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Objective To understand the sourcing, profiling requirements compensation
etc. of the manpower required for the project.
Content Details • Recruitment process
• Vision, Mission and Values.
• Organizational structure
• Job Description
• Appraisal
• Compliances
Learning Outcome At the end of the session the students should be able to understand
the recruitment process to work out their work force plan and
define their roles and responsibilities.
Readings Human Resource Management-R. Wayne Mondy

Session: 17 Duration: 01 ½ Hr.

Topic Making the H. R plan – Mentoring by H. R faculty

Objective The mentor and students sit together to make a viable H.R Plan

Session: 18 Duration: 01 ½ Hr.

Topic Session on Operation
Objective The operational plan is the section where one digs into the nuts and
bolts of the business area like production, manufacturing,
inventory and distribution. This is the time to get one’s hand dirty
in terms of writing out the specific of how work will be set
operational.
Content Details • Location/virtual business
• Supply and inventory management
• Production and distribution
• Quality management
Learning Outcome At the end of the sessions the student will understand how the
whole plan is to be carried out. Without an execution strategy, the
rest of the plan is meaningless.

Session: 19 Duration: 01 Hr. 15 Mins

Topic Team Competitions

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Session: 20 Duration: 01 Hr.
Topic Fine tuning of the business and preparation

Objective The business plan should now be almost ready with each team.
This time is spent to fine tune and make the necessary changes that
may be required.
Learning Outcome The students should be able to analyze the practical application of
their plan this session will help them to give more specific and
practical form to their plan.

Session: 21 Duration: 03 Hrs.

Topic Business plan presentation (Team Wise)
Objective At the end of the session students could be able give effective
presentation.
Learning Outcome By the end of this session students will be able give effective
presentation.

Session: 22 Duration: 02 Hr.

Topic Practice for the cultural show (followed by participation and
prize distribution)

Session: 23 Duration: 02 Hr.

Topic Cultural show (followed by prize distribution and Jam session)

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 SPRINT 6: LEADERSHIP

At the end of this program a student should be able to

 Exhibit responsible decision making styles
 Exhibit the ability to work with those who are different from themselves
 Demonstrate an understanding of group dynamics and effective teamwork
 Cultivate a sense of self-awareness through identifying a leadership vision,
mission, style and values.
 Develop a range of leadership skills and abilities such as effectively handling
stress, resolving conflict, and motivating other

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 Agenda for ‘SPRINT’

03:3
11:30 01:15 0
02:00 PM 03:40 PM
10:00 AM AM – 11:45 AM to AM- PM-
9:00-10:00 - 03:30 to 05:30
– 11:30AM 11:45 01:15 PM 02:00 03:4
PM PM
AM PM 0
PM

Introductio Team
Registrat Effective
n to work-
ion and Setting SMART Communic

Break
Day 1

lunch
Leadership\ Assignmen
Tea

Inaugura goals ation-The

styles of t and
tion 7 C’s
leadership feedback
Day 2

Outdoor Activity on Leadership skills

for the
Managin student Prize
Assertive Guest Faculty-
Break
Day 3

lunch

g with Best Distributio

Tea

Skills TBD
Conflicts Leadership n
Skills

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Course Name: SPRINT 6 Leadership

Sessions: 11
Credits:2

Course Description:
The main difference between a leader and manager is that a leader can identify problems,
propose solutions and implement in a way that others choose to trust and follow him. If
business has to grow than one needs more leaders and fewer managers. This fast paced and
highly interactive ‘SPRINT’ helps the students to identify their strengths and refine them for
greater effectiveness. It will also sharpen their communication and people’s skills and help
them to evolve as better leaders.

Session: 01 Duration: 01 Hr.

Topic Registration and Inauguration

Session: 02 Duration: 01 ½ Hr.

Topic Introduction to Leadership/styles of leadership
Objective The objective of this program is to help participants discover their
potential and understand the characteristics and attributes of a
proven leader.
Content Details • Difference between a manager and leader
• Traits of a successful leader
• Creating a Can Do and Will Do attitude
Learning Outcome As this is the initial session of this SPRINT so, after the
completion of this session students will start finding the leadership
qualities among them.
Readings The 7 Habits of Highly Effective People- Stephen R. Covey

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Session: 03 Duration: 01 ½ Hr.
Topic Setting SMART goals
Objective Without setting goals life becomes a series of chaotic happening
one cannot control. Hence setting goals bring structure and
trackability in one’s eye setting smart goals bring objectives closer
to reality.
Content Details Goals must be
• Specific – What do you want to achieve
• Measurable
• Attainable
• Realistic
• Time bound

Learning Outcome By the end of the session the students will have a fan idea of not
only their end goals but also the mean goal which will lead them to
it.

Session: 04 Duration: 01 Hr.

Topic Effective Communication-The 7 C’S
Objective Effective communication is the most sought after skill when it
comes to employability. The 7 C’s of communication help us to
express ourselves better.
Content Details • Courteous
• Concise
• Clear
• Concrete
• Complete
• Coherent
• Considerate
Learning Outcome At the end of the session the students should be able to use the 7
C’s for better communication.
Readings The Power of Communication- Helio Fred Garcia

Session: 05 Duration: 01 Hr. 15 Mins

Topic Team work- Assignment and feedback

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Session: 06 Duration: Day 2 Complete
Topic Outdoor Activity

Session: 07 Duration: 01 Hr.

Topic Managing Conflicts
Objective Objective of the session is to acquaint students with the concept of
conflict at workplace. The aim is to familiarize students with
practical conflict resolution techniques and strategies that
prospective managers and team leaders can effectively utilize
when managing conflict at the workplace.
Content Details • Views on Conflict
• Functional and Dysfunctional Conflict
• Conflict Process
• Conflict Management Techniques
• Negotiation
• Distributive and Integrative Bargaining
• Role plays and team activity on conflict management
Learning Outcome Understand the concept of confrontation and strategies to resolve
it. Distinguish between functional and dysfunctional conflict.
Understand the methods of negotiation.
Review Exercise/ Role plays and team activity on conflict management
Evaluation

Session: 08 Duration: 01 ½ Hr.

Topic Assertive Skills
Objective Assertive skills are extremely essential for a successful person.
This session aims at making the students aware of the different
kinds of behavior.
Content Details • Different kinds of behavior
• Long term and short term impact
• Learn to say NO
• The assertiveness quiz
Learning Outcome The students should be able to understand the implications of
different kinds of behavior and start developing the ability to
recognize the behavior traits in others.
Readings Assertive Communication Skills for Professionals

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Session: 09 Duration: 01 ½ Hr.
Topic Guest Faculty
Objective This session by guest faculty would revolve around his/her own
experiences. The objective would be to expose the students to real
life cases and scenarios.
Content Details • Transition from manager to leader
• Accountability
• Creating a team with positive energy
• Delegation
• Mentoring and coaching
Learning Outcome At the end of the session the students would understand the
importance of WE instead of ME. They would also understand
what it entails to develop leadership qualities in the true sense.
Review Exercise/ Group tasks to check the leadership qualities of different students.
Evaluation

Session: 10 Duration: 01 Hr.

Topic Choose your leader Contest for the student with Best
Leadership Skills
Objective The objective of the program is twofold-
• To have the courage to market yourself as a leader
• To develop the ability to choose a leader based on merit
Content Details • Self-Revelation- talk about your leadership qualities
• Voting
• Electing the True Leader of the batch
Learning Outcome This session will help students to identify the people who deserve
to be elected as the leaders of the batch.
Review Exercise/ Group tasks to check the leadership qualities of different students.
Evaluation

Session: 11 Duration: 01 Hr. 15 Mins

Topic Prize Distribution

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 SPRINT 7: Placement

At the end of the program a student should be able to

 Exhibit the industry admired behavior and competency
 Demonstrate the ability to communicate effectively
 Develop relevant skills to compete in the campus recruitment
 Recognize industry expectations
 Face interviews confidently and get a placement of his choice

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 Agenda for ‘SPRINT’

01:00am 3:45 pm
09:00am – 10:00am 02:00pm – 4:15 pm – 6:15 pm –
– 02:00 – 4:00
10:00am – 1:00 pm 03:45pm 6:15pm 6:30pm
pm pm

Guidelines
Campus to Resume Attendance &
Day 1 Inauguration Lunch about Current Break
Corporate Updating Instructions
Affairs

Attendance &
Day 2 Aptitude Training
Instructions

Attendance &
Day 3 Aptitude Training
Instructions

Day 4 Industrial Visit

Current Affairs Session on Attendance &

Day 5 Marketing GD -1
& Quiz career in Sales Instructions

Current Affairs Attendance &

Day 6 Finance Guest Talk GD -2
& Quiz Instructions
Lunch

Break

Current Affairs Attendance &

Day 7 H. R Guest Talk GD -3
& Quiz Instructions

Current Affairs Economic Attendance &

Day 8 Guest Talk FAQ’S
& Quiz s Instructions

Day 9 OUTDOOR ACTIVITY – Team Building

Etiquettes
Current Affairs Attendance &
Day 10 and PI -1 PI-2
& Quiz Instructions
Grooming
Lunch

Break

Current Affairs Emotional Attendance &

Day 11 IT PI-3
& Quiz Atyachar Instructions

Business Cultural Show

Day 12 Cont. Cultural Show
Communication - Preparations

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Course Name: SPRINT 7 Placement

Sessions: 31
Credits:2

Course Description:
This sprint is an intensive program that is customized to the needs of students. This training is
essential for student to crack any job interview and achieve his/her career goals. Frequent visits
by expert’s guest faculty lend exposure to students, opening a multitude of avenues for them to
know the latest management practices &corporate culture. The senior corporate leaders also
share their experiences and prepare the student for the highs and lows that a student may face
as he steps into the corporate world. Rigorous sessions of group discussions and mock
interviews are conducted and played back to the students. This works as instant feedback and
the students can identify their areas of concern and improvement. Case studies that deal with
real situations, role plays and simulations are an active ingredient of this program.

Session: 01 Duration: 01 Hr.

Topic Inauguration

Session: 02 Duration: 03 Hrs.

Topic Campus to Corporate-Session by Dean
Objective The students are now on the threshold of a new phase in their lives.
The change for each one is drastic and impacts each one differently
hence the objective of this program is to help them understand the
ground realities involved in corporate life and what the industry
expects.
Content Details  Icebreaking
 Being successful
 Tips on ensuring success
 Real-life examples
 Q/A session
Learning Outcome Their session enables the students to understand the changes that
they will need to make in themselves to carve out a successful
career.

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Session: 03 Duration: 01 Hr.
Topic SWOC Analysis
Objective The new term is SWOC where the word “threat” has been replaced
by “challenges”. hence the objective is to resist yourself and get a
handle on the areas one need to work on and the strengths that
need to be showcased.
Content Details • Do your strengths open any opportunities
• What obstacles do you face?
• What new technology can help you?
• Does changing technology threaten your position?
• Could any of your weaknesses lead to some challenges!
Learning Outcome A SWOC matrix is a framework for analyzing one’s strengths cum
weaknesses as well as opportunity and challenges that one faces.
Hence after this session the students should be able to focus on
their strengths minimizing their weaknesses and take the greatest
possible advantages of opportunity available.

Session: 04 Duration: 01 Hr. 45 Mins

Topic Guidelines for current affairs
Objective Relevant discussion on a current affair is an integral part of the
interview process. This session aims to get the students to start
updating themselves by reading the newspaper regularly and
having a discussion.

Learning Outcome At the end of the session the students are expected to
• Know the correct way to read a newspaper
• Be adequately informed about the current affair
• Confidently articulate views on various topics
• Feel better prepared to face interviews
Readings Magazines and News Paper – The Hindu/India Today
Review Exercise/ Quizzes
Evaluation

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Session: 05 Duration: 02 Hrs.
Topic Resume updating
Objective The objective of this session is to ensure that students update their
resumes.
Content Details Resume Updating
Learning Outcome Updated resumes will instill a feeling of confidence in the
students. With the approaching placements, they are expected to
feel more in control.

Session: 06 Duration: 01 Hr.

Topic Current affairs
Objective Relevant discussion on a current affair is an integral part of the
interview process. This session aims to get the students to start
updating themselves by reading the newspaper regularly and
having a discussion.
Learning Outcome At the end of the session the students are expected to
• Know the correct way to read a newspaper
• Be adequately informed about the current affair
• Confidently articulate views on various topics
• Feel better prepared to face interviews

Readings Magazines and News Paper – The Hindu/India Today

Review Exercise/ Quizzes
Evaluation

Session: 07 Duration: 02 Hrs. 45 Mins

Topic Day for Marketing
Objective The aim of the session is to recap the concepts in marketing &
related concepts to prepare the students for interviews as well as to
undertake marketing tasks in real business environment.
Content Details • Marketing Management
• Consumer Behavior
• Modern Ps of Marketing Mix

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Learning Outcome • Participants will be able to understand core concepts in
marketing & their usage in practical world.
• Participants will be able to leverage marketing knowledge and
see a bigger picture and understand complete value chain of
marketing management.
Readings Case distributed before the session, Marketing Management,
Philiph Kotler latest edition
Review Exercise/ Case Study evaluation & Team tasks
Evaluation

Session: 08 Duration:01 Hr. 45 Mins

Topic Career in sales
Objective • To remove the apprehensions regarding Sales as a career
• To showcase the phenomenal growth and life in Sales.
Content Details • Role plays
• Activities
• Live examples
Learning Outcome The students will get inclined and excited to join sales as a career
and will become part of the tremendous growth it offers.
Readings How to Master the Art of Selling- Tom Hopkins

Session: 09 Duration: 02 Hrs.

Topic Group Discussion-1
Objective Group Discussions are frequently used by recruiters to gauge
various skills of the participants. This session is to provide the
basic guidelines to the students when they sit in a discussion
Content Details • Purpose of a G.D
• Initiating a discussion
• Roles in a G.D
• Do’s and Don’ts
• Closing a discussion
Learning Outcome The students should understand
• Skills being judged
• Do’s and Don’ts
• Initiating and closing a discussion
Readings Newspapers and Magazines

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Session: 10 Duration: 01 Hr.
Topic Current Affairs
Objective Relevant discussion on a current affair is an integral part of the
interview process. This session aims to get the students to start
updating themselves by reading the newspaper regularly and
having a discussion.
Learning Outcome At the end of the session the students are expected to
• Know the correct way to read a newspaper
• Be adequately informed about the current affair
• Confidently articulate views on various topics
• Feel better prepared to face interviews

Readings Current Magazines and News Paper – The Hindu

Review Exercise/ Quizzes
Evaluation

Session: 11 Duration: 02 Hr. 5 Mins

Topic Finance
Objective • To enable students to prepare a projected balance sheet for the
business plan.
• To be able to identify the sources of funds
• To understand how to develop cost sheet and to calculate unit
cost of the product
• Acceptance and rejection of financial plan using financial
management tools
Content Details • Students will learn how to prepare cost sheet
• Learn how to fix the price of the product
• Prepare break even chart
• Calculate net present value of the project.
• Read the balance sheet
Learning Outcome • Students will learn how to prepare cost sheet
• Learn how to fix the price of the product
• Prepare break even chart
• Calculate net present value of the project.
• Read the balance sheet
Readings The Millionaire Next Door- Thomas J. Stanley

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Session: 12 Duration: 01 Hr. 45 Mins
Topic Guest talk

Session: 13 Duration: 02 Hrs.

Topic GD2
Objective This session aims to have the students go through some mock
sessions of discussions in teams.
Content Details The students are divided into teams. Each team has a couple of
minutes to mull over the topic and prepare his /her point of view.
Feedback is provided by the faculty panel.
Learning Outcome By the end of this session the students know what to expect. They
are able to carry discussions on simple day to day topics.
Readings Newspapers and Magazines

Session: 14 Duration: 01 Hr.

Topic Current Affairs
Objective Relevant discussion on a current affair is an integral part of the
interview process. This session aims to get the students to start
updating themselves by reading the newspaper regularly and
having a discussion.
Learning Outcome At the end of the session the students are expected to
• Know the correct way to read a newspaper
• Be adequately informed about the current affair
• Confidently articulate views on various topics
• Feel better prepared to face interviews
Readings Current Magazines and News Paper – The Hindu
Review Exercise/ Quizzes
Evaluation

Session: 15 Duration: 03 Hrs.

Topic H. R
Objective To understand the sourcing, profiling requirements compensation
etc. of the manpower required for the project.

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Content Details • Recruitment process
• Vision, Mission and Values.
• Organizational structure
• Job Description
• Appraisal
• Compliances
Learning Outcome At the end of the session the students should be able to understand
the recruitment process to work out their work force plan and
define their roles and responsibilities.

Readings Human Resource Management – B J Lathi

Session: 16 Duration: 01 Hr. 45 Mins

Topic Guest Talk

Session: 17 Duration: 01 Hr. 45 Mins

Topic GD-3
Objective This session aims to have the students go through some mock
sessions of discussions in teams.
Content Details The discussion now moves a notch higher to current affairs or
topics related to management etc. The discussion is recorded and
played back to the students.
Learning Outcome After these rounds the students should be able to engage
themselves in a discussion effectively. They should be able to
initiate, carry forward and close a good discussion.
Readings Newspapers and Magazines

Session: 18 Duration: 01 Hr.

Topic Current Affairs
Objective Relevant discussion on a current affair is an integral part of the
interview process. This session aims to get the students to start
updating themselves by reading the newspaper regularly and
having a discussion.

P a g e 490 | 621
Learning Outcome At the end of the session the students are expected to
• Know the correct way to read a newspaper
• Be adequately informed about the current affair
• Confidently articulate views on various topics
• Feel better prepared to face interviews

Readings Current Magazines and News Paper – The Hindu

Review Exercise/ Quizzes
Evaluation

Session: 19 Duration: 03 Hrs.

Topic Session on Economics
Objective To brush-up the economic concepts applicable in business
Content Details  Demand, Supply
 Cost and breakeven output
 G/P
 Inflation
 Macroeconomic Policies
Learning Outcome Analyze impact of changes in micro and macroeconomics
indicators on business. Analyze impact of macroeconomic policies
on business.
Readings Economics in One Lesson – Henry Hazlitt

Session: 20 Duration: 1 Hr. 45 Mins

Topic Guest Faculty

Session: 21 Duration: 02 Hrs.

Topic FAQ’s –Related to Soft Skills
Objective This session is of prime importance. The objective is to help the
students understand their skills and areas of improvement. They
should be able to frame effective answers to simple questions
about their own lives.
Content Details • Self-Reflection-Understand yourself better
• FAQ’s
• Effective introductions
• Do’s and Don’ts
• Practice time

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Learning Outcome With practice and clear feedback the students should be able to
answer questions effectively. Most importantly they should be able
to put together a crisp and interesting answer to the most
frequently asked question “Tell me something about yourself”.
Readings The Hard Truth About Soft Skills – Peggy Klaus

Session: 22 Duration: 01 Hr.

Topic Current Affairs
Objective Relevant discussion on a current affair is an integral part of the
interview process. This session aims to get the students to start
updating themselves by reading the newspaper regularly and
having a discussion.
Learning Outcome At the end of the session the students are expected to
• Know the correct way to read a newspaper
• Be adequately informed about the current affair
• Confidently articulate views on various topics
• Feel better prepared to face interviews
Readings Current Magazines and News Paper – The Hindu
Review Exercise/ Quizzes
Evaluation

Session: 23 Duration: 03 Hrs.

Topic Etiquettes and Grooming
Objective A well-groomed image and a pleasing persona goes a long way in
creating a good impression on the employee. This intensive and
interactive session goes a long way in helping the students
understand some basic rules of etiquettes and grooming.
Content Details • Importance of looking good
• Etiquettes at the work place
• Dining etiquettes
• Cubicle Do’s and Don’ts
• The art of making conversation
• Quiz time
Learning Outcome By the end of this session a student should be able to understand
the fine nuances of dining etiquettes and how they need to look
and behave in the corporate environment.

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Session: 24 Duration: 01Hr. 45 Mins
Topic PI- 1
Objective Interviews are a stressful experience. Students face a lot of doubts
and have apprehension about the process. The objective of this
session is to help them improve their confidence.
Content Details The mock PI sessions are conducted at different venues and faculty
teams are made to evaluate them individually.
Learning Outcome By the end of this session the students should know
• Know how to answer the FAQs
• Feel more confident
• Improve their ability to put their thoughts togrther

Session: 25 Duration: 02 Hrs.

Topic PI- II

Session: 26 Duration: 01 Hr.

Topic Current affairs
Objective Relevant discussion on a current affair is an integral part of the
interview process. This session aims to get the students to start
updating themselves by reading the newspaper regularly and
having a discussion.
Learning Outcome At the end of the session the students are expected to
• Know the correct way to read a newspaper
• Be adequately informed about the current affair
• Confidently articulate views on various topics
• Feel better prepared to face interviews
Readings Current Magazines and News Paper – The Hindu
Review Exercise/ Quizzes
Evaluation

Session: 27 Duration: 03 Hrs.

Topic Information Technology
Objective To help students analyze, practice and learn real time scenarios
using MS Excel

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Content Details • Alternative data sets
• Descriptive statistics
• pivot tables
• Charts
• Graphics
• Macros
Learning Outcome Knowledge and practice of MS Excel; learning and practicing MS
Excel with real time scenarios; analyzing data professionally
Readings Information Technology – Dr. Sushila Madan

Session: 28 Duration: 01 Hr. 45 Mins

Topic PI- III

Session: 29 Duration: 02 Hrs.

Topic Emotional Atyachaar
Objective After spending two years in the university the students are bound
to have had differences. This session aims to bridge the gaps.
Content Details • Explaining the objective
• Setting up the stage
• Calling each student on the stage
• Winding up and debrief
Learning Outcome By the end of the session several students feel that forgiving and
forgetting is the best thing to do. They also realize how difficult it
is to choose only one or two people to express gratitude’s.

Session: 30 Duration: 01 Hr.

Topic Business Communication
Content Detail • What is business communication
• Guidelines for better writing skills
• Formats of letter/memos and notice
• Do’s and Don’ts

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Objective In this fast-moving world of technology basics like grammar and
spelling have taken a back seat. It is a known fact that effective
Business communication is a crucial part of one’s job and needs to
be handled completely. The objective of this session is to reiterate
certain guidelines that will help the students to write effectively.
Learning Outcome By the end of the session the students should be familiar writing
the correct formats of
• Business letters
• E-mails
• Notices
• Memos
Review Exercise/ Exercises related to Business letters, notice and memo to be done
Evaluation by students.

Session: 31 Duration: 03 Hrs.

Topic Contd.

Session: 31 Duration: 01 Hr. 45 Mins

Topic Prize distribution followed by talent show
Objective This activity aims at helping the new students to shed their
inhibitions and get on the stage. It also aims at building team work
amongst all of them.
Content Details Final program and winding up
Learning Outcome By the end of the cultural show the students
 Build a feeling of camaraderie
 Move out of their shells
 Develop better self confidence
Review Exercise/ Prizes for best performances to be given.
Evaluation

Session: 32 Duration: 3 Hrs.

Topic Cultural Show

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Objective This activity aims at helping the new students to shed their
inhibitions and get on the stage. It also aims at building team work
amongst all of them.
Content Details Final program and winding up
Learning Outcome By the end of the cultural show the students
• Build a feeling of camaraderie
• Move out of their shells
• Develop better self confidence

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 STUDENT OR TEAM NAME: ______________________________

GROUP DISCUSSION RUBRIC

Power Standard: Initiate and participate effectively in a range of collaborative discussions (one-on-
one, in groups, and teacher-led) with diverse partners on grade-level appropriate topics, texts, and
issues. Students are assessed on their ability to build on others' ideas and express their own clearly
and persuasively.

Criteria Outstanding – 10 Very Good – 7 Average – 5 Below Average – 2

Argumentati Attempts to (or With prompting,

on Anchor with prompting, attempts to:
Standard ● Offers clear, ● Offers clear, can):
relevant claims relevant ● Offer claims
that fuel the claims. that may be
discussion. vague,
Supports ● Offer claims confusing, or
claims with ● Supports that are clear irrelevant.
warranted** ● Supports and claims using and relevant.
evidence challenges claims multiple
from using multiple pieces of ● Support claims
multiple pieces of evidence. evidence. ● Support claims using evidence.
using evidence.
sources to Makes relevant, May make
Make
stimulate a logical connections
thoughtful, connections between connections ● Explanation
well- between text text under between text may be vague,
reasoned under discussion discussion under confusing, or
exchange of and multiple other and other discussion and irrelevant.
ideas. knowledge sources knowledge other Make
(e.g., other texts, sources knowledge connections
the historical (e.g., other sources (e.g., between text
other texts, the under
**warrant = context of a text, texts, the
historical discussion and
a bridge that personal historical
experience, context of a context of a other
explains the text, personal knowledge
connection general text,
knowledge, a personal experience, sources (e.g.,
between a general other texts, the
claim and previous class). experience,
general knowledge, a historical
evidence previous class). context of a
knowledge,
● Uses warrants to a previous text, personal
explain clearly the experience,
class). ● Use warrants to

P a g e 497 | 621
 connection explain the general
between claims connection knowledge, a
and evidence. ● Uses between claims previous class);
warrants to
and evidence. connection may
explain the
be unclear or
connection irrelevant.
between
claims and
evidence. ● Use warrants to
explain the
connection
between claims
and evidence.

Community ● Listens carefully ● Listens with ● Attempts to (or ● With prompting,

with alert posture, alert posture with prompting, attempts to
Anchor tracking each and tracks can) listen with listen with
Standard
speaker. Monitors speakers. focused focused posture
participation in Listens more posture, track and track
order to listen more than speaks. speakers, and speakers.
Listens than speak. speak a Speaks only
actively and proportionate when prompted,
speaks ● Speaks amount. (May or dominates by
clearly, ● Speaks loudly and loudly speak too little speaking more
responding slowly enough for enough for or a often than
thoughtfully all participants to all disproportionat listening.
to diverse understand. Makes participants e number of
perspectives effective use of eye to hear.
turns.)
in ways that contact with Makes eye ● Speaks loudly
support participants while contact with enough for peers
listeners in speaking. participants. ● Speaks loudly nearby to hear.
following the enough for Speaks in the
thread of the most direction of the
● Responds to ● Responds to participants to discussion
conversation specific contribution
. hear. Looks in leader, teacher,
contributions by s by building
the general or down at desk.
restating and on others’ direction of
building on others’ ideas-- others while
ideas--providing providing speaking. ● With prompting,
reasons for reasons for attempts to
(dis)agreeing with (dis)agreeing respond to
an idea, asking with an idea, ● Attempts to (or contributions by
follow-up asking with prompting restating and
questions, follow-up can) respond to building on

P a g e 498 | 621
 synthesizing questions, contributions by others’ ideas--
speakers’ synthesizing building on providing
comments. speakers’ others’ ideas-- reasons for
comments. providing (dis)agreeing
reasons for with an idea,
(dis)agreeing asking follow-up
with an idea, questions,
asking follow-up synthesizing
questions, speakers’
synthesizing comments.
speakers’
comments.

Expression ● Uses academic ● Uses clear Attempts to (or With prompting,

of language language to with prompting, attempts to:
Knowledge (discipline-specific communica can):
vocabulary and te ideas.
syntax) to When ● Use clear
Uses communicate necessary, ● Use clear language
discipline- ideas. When answers language (discipline-
specific necessary, defines questions (discipline- specific
vocabulary abstract concepts posed by specific vocabulary and
and syntax (e.g. love, justice) classmates, vocabulary and syntax) to
and explicit by establishing defines syntax) to communicate
textual clear criteria and concepts communicate ideas. When
references so offering concrete and ideas. When necessary,
that others (counter) terminology necessary, define abstract
can examples. , may offer define abstract concepts (e.g.
understand counter concepts (e.g. love, justice) by
and critique examples to love, justice) by establishing
● Explicitly add clarity
the establishing criteria and
references to
arguments relevant facts, criteria and offering
under expression. offering (counter)examp
written texts, or
discussion. other publicly (counter)examp les.
accessible ● References les.
information. relevant ● Reference
Orients listeners to facts, ● Reference relevant facts,
the location and written relevant facts, written texts, or
context of specific texts, or written texts, or other publicly
textual excerpts or other other publicly accessible
features, and publicly accessible information.
waits for listeners accessible information. Orients
to find location. information Orients listeners listeners to the
. Orients to the location location and
listeners to and context of context of

P a g e 499 | 621
 the location specific textual specific textual
and context excerpts or excerpts or
of specific features. features;
textual alternatively,
excerpts or may paraphrase
features. text excerpts or
features from
memory.

Style & ● Subtle, ● Delivery is ● Delivery ● Delivery lacks

Delivery sophisticated clearly attempts a clear awareness
confident/charism articulated, articulation and of/does not
atic delivery that is demonstrati variation in pitch, attempt to use
tone, volume; delivery
clearly articulated ng a
does not strategies; lacks
with variation in variation in maintain eye articulation and
pitch, tone, pitch, tone, contact and/or variation in pitch,
volume; maintains volume; reads too much tone, volume; no
eye contact and maintains from notes; eye contact due
avoids reading eye attempts to use to reading from
from notes; uses contact; pauses, notes; no pauses,
pauses, emphasis, avoids emphasis, facial emphasis, facial
facial expressions, reading expressions, expressions,
gestures as from notes; gestures, but not gestures;
appropriately for distracting
appropriate and uses
effect; behaviors;
for effect and pauses, demonstrates excessive
avoids distracting emphasis, some distracting verbalized pauses
behaviors; shows facial behaviors;
appropriate use of expressions attempts
conventions (e.g. , gestures appropriate use
avoids verbalized as of conventions,
pauses) appropriate but has some
and for verbalized
effect; and pauses
avoids
distracting
behaviors;
shows
appropriate
use of
conventions
(e.g. avoids
verbalized
pauses)

P a g e 500 | 621
 SPRINT Levels

Level 1 – Welcome to SPRINT

Key:
Blue = External Speaker/External Teacher
Purple = Aptitude Assessments & Tutorials
Orange = Grooming & Etiquette
Red: Fun Event
Black = Internal Speaker

Day 1:
1. Attendance and Team Formation (30 mins)
2. Module: Introduction to SPRINT (45 mins)
3. Module: Dreaming & Goal Setting (4 hours)
4. Module: Aptitude assessments (analytical, problem solving, communication) (1 hour 15 mins)
5. Module: Grooming & Etiquette (1 hour)
9 AM – 6 PM

Day 2: Microsoft Day

1. Attendance (10 mins)
2. Module: Microsoft word (2 hours)
3. Module: Microsoft Excel (3 hours)
4. Module: Microsoft PowerPoint (3 hours)
9 AM – 6:30 PM

Day 3:
1. Attendance (10 mins)
2. Module: Written Communication & Analysis 101 (3 hours)
3. Module: Project: Intro to Problem Solving (4 hours)
4. Module: Aptitude Test Tutorial (1 hour)
5. Conclusion of Sprint: Fun Event (1 hour 30 mins)
9 AM – 8:00 PM

P a g e 501 | 621
Level 2 – How Does An Organization Work?

Key:
Blue = External Speaker/External Teacher
Purple = Aptitude Assessments & Tutorials
Orange = Grooming & Etiquette
Green = Group Discussion
Red: Fun Event
Black = Internal Speaker

Day 1:
1. Attendance and Team Formation (30 mins)
2. Module: Group Discussion Prep (1.5 hours)
3. Module: Organizational Structure Part I – How does an Organization Work? (2 hours)
4. Module: Organizational Structure Part II – Case: Demystifying Organizational Structure (4 hours)
9 AM – 6:15 PM

Day 2:
1. Attendance (10 mins)
2. Module: Aptitude assessments (analytical, problem solving, communication) (1 hour 15 mins)
3. Module: New Business Launch Case: Café Case by Atul Khosla (5 hours)
4. Module: Teamwork and Leadership Games (1.5 hour)
9 AM – 6:00 PM

Day 3:
1. Attendance (10 mins)
2. Module: Grooming & Etiquette (1 hour)
3. Module: Non-Verbal Communication (3 hours)
4. Module: Video Recorded Group Discussion & Debrief (3 hours)
***Topic Given One Day in Advance
5. Module: Aptitude Test Tutorial (1 hour)
6. Conclusion of Sprint: Fun Event (1 hour 30 mins)
9 AM – 8:00 PM

P a g e 502 | 621
Level 3 – Subject Sprint + Company Visit

Key:
Blue = External Speaker/External Teacher
Purple = Aptitude Assessments & Tutorials
Orange = Grooming & Etiquette
Green = Group Discussions
Red: Fun Event
Black = Internal Speaker

Day 1:
1. Attendance and Team Formation (30 mins)
2. Module: Aptitude Assessment (Analytical, Problem solving, Verbal) (1 hour 15 mins)
3. Module: Group Discussion Prep (1.5 hours)
**Topic Given One Day in Advance
4. Module: Subject Specific Case Based Study (4 hours)
5. Grooming & Etiquette (1 hour)
9 AM – 6:45 PM

Day 2:
1. Attendance and Team Formation (15 mins)
**New Teams
2. Module: Group Discussion Prep (1.5 hours)
**Topic Given One Day in Advance/Different Topic than Day 1
3. Module: Subject Specific Case Based Study (4 hours)
**Different Case than Day 1
4. Module: Aptitude Test Tutorial (1 hour)
5. Module: Preparing Your Company Visit (1 hour)
*** How to ask questions? How to make observations? Etc.
9 AM – 6 PM

Day 3:
1. Module: Company Visit
Submission: PowerPoint on key takeaways
2. Conclusion of Sprint: Fun Event (1 hour 30 mins)
9 AM – 6:30 PM

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Level 4 – Internship, Internship, Internship

Key:
Blue = External Speaker/External Teacher
Purple = Aptitude Assessments & Tutorials
Orange = Grooming & Etiquette
Green = Group Discussion
Red: Fun Event
Black = Internal Speaker

Day 1:
1. Attendance and Team Formation (30 mins)
2. Module: Group Discussion Prep (1.5 hours)
**Topic Given One Day in Advance
3. Module: Aptitude assessments (analytical, problem solving, communication) (1 hour 15 mins)
4. Module: Making the Most of your job (1 hour) [Lecture]
5. Module: Resume Workshop (4 hours)
**Computer Lab Required (1hr teaching + 2hrs prep + 1hr presenting + feedback)
9 AM – 6:45 PM

Day 2: Communication
1. Attendance (5 mins)
2. Module: Grooming & Etiquette (1 hour)
3. Module: Verbal and Nonverbal Communication Workshop (4 hours)
4. Module: Video Recorded Group Discussion & Debrief (3 hours)
**Topic will be given 1 day in advance
9 AM – 6 PM

Day 3:
1. Attendance (5 mins)
2. Module: Rock Your Interview (1.5 hours)
What is a Good interview + Addressing FAQS + Brainstorming (1.5 hours)
3. Module: Personal Interview Video Workshop (4 hours)
4. Module: Aptitude Assessment Tutorial (1 hour)
5. Module: Teamwork and Leadership Games (1 hour)
6. Conclusion of Sprint: Fun Event (1 hour 30 mins)
9 AM – 7:30 PM

P a g e 504 | 621
Level 5 – Entrepreneurship

Key:
Blue = External Speaker/External Teacher
Purple = Aptitude Assessments & Tutorials
Orange = Grooming & Etiquette
Green = Group Discussion
Red: Fun Event
Black = Internal Speaker

Day 1:
1. Attendance and Team Formation (30 mins)
2. Module: Aptitude Assessment (Analytical, Problem solving, Verbal) (1 hour 15 mins)
3. Module: Group discussion (1.5 hours)
**Topic given 1 day in advance
4. Module: Careers in Entrepreneurship & Discussions with Entrepreneurs (4 hours)
9 AM – 5:45 PM

Day 2:
1. Attendance (5 mins)
2. Grooming & Etiquette (1 hour)
3. Module: Business Plan Part I – Writing A Business Plan (7 hours)
**Need many facilitators who sat through the session + panel feedback on a few presentations of
plans
9 AM – 6 PM

Day 3:
1. Module: Business Plan Part II – Implementation and Execution (4 hours)
2. Module: Business Plan Part III – De Brief, Presentations, and Awards (3 hours)
3. Module: Aptitude Test Tutorial (1 hour)
4. Conclusion of Sprint: Fun Event (1 hour 30 mins)
9 AM – 7:30 PM

P a g e 505 | 621
Level 6 – Subject Sprint + Company Visit

Key:
Blue = External Speaker/External Teacher
Purple = Aptitude Assessments & Tutorials
Orange = Grooming & Etiquette
Green = Group Discussions
Red: Fun Event
Black = Internal Speaker

Day 1:
1. Attendance and Team Formation (30 mins)
2. Module: Aptitude Assessment (Analytical, Problem solving, Verbal) (1 hour 15 mins)
3. Module: Group Discussion Prep (1.5 hours)
**Topic Given One Day in Advance
4. Module: Subject Specific Case Based Study (4 hours)
5. Grooming & Etiquette (1 hour)
9 AM – 6:45 PM

Day 2:
1. Attendance and Team Formation (15 mins)
**New Teams
2. Module: Group Discussion Prep (1.5 hours)
**Topic Given One Day in Advance/Different Topic than Day 1
3. Module: Subject Specific Case Based Study (4 hours)
**Different Case than Day 1
4. Module: Aptitude Test Tutorial (1 hour)
5. Module: Preparing Your Company Visit (1 hour)
*** How to ask questions? How to make observations? Etc.
9 AM – 6 PM

Day 3:
1. Module: Company Visit
Submission: PowerPoint on key takeaways
2. Conclusion of Sprint: Fun Event (1 hour 30 mins)
9 AM – 6:30 PM

P a g e 506 | 621
Level 7 – Entrepreneurship

Key:
Blue = External Speaker/External Teacher
Purple = Aptitude Assessments & Tutorials
Orange = Grooming & Etiquette
Green = Group Discussions
Red: Fun Event
Black = Internal Speaker

Day 1:
1. Attendance and Team Formation (30 mins)
2. Module: Aptitude Assessment (Analytical, Problem solving, Verbal) (1 hour 15 mins)
3. Module: Group discussion (1.5 hours)
**Topic given 1 day in advance
4. Module: Careers in Entrepreneurship & Discussions with Entrepreneurs (4 hours)
9 AM – 5:45 PM

Day 2:
1. Attendance (5 mins)
2. Grooming & Etiquette (1 hour)
3. Module: Business Plan Part I – Writing A Business Plan (7 hours)
**Need many facilitators who sat through the session + panel feedback on a few presentations of
plans
9 AM – 6 PM

Day 3:
1. Module: Business Plan Part II – Implementation and Execution (4 hours)
2. Module: Business Plan Part III – De Brief, Presentations, and Awards (3 hours)
3. Module: Aptitude Test Tutorial (1 hour)
4. Conclusion of Sprint: Fun Event (1 hour 30 mins)
9 AM – 7:30 PM

P a g e 507 | 621
Level 8 – Placements, Placements, Placements

Key:
Blue = External Speaker/External Teacher
Purple = Aptitude Assessments & Tutorials
Orange = Grooming & Etiquette
Green = Group Discussion
Red: Fun Event
Black = Internal Speaker

Day 1:
1. Attendance and Team Formation (30 mins)
2. Module: Group Discussion Prep (1.5 hours)
**Topic Given One Day in Advance
3. Module: Aptitude assessments (analytical, problem solving, communication) (1 hour 15 mins)
4. Module: Making the Most of Your Job (1 hour) [Lecture]
5. Module: Resume Workshop (4 hours)
**Computer Lab Required (1hr teaching + 2hrs prep + 1hr presenting + feedback)
9 AM – 6:45 PM

Day 2: Communication
1. Attendance (5 mins)
2. Module: Grooming & Etiquette (1 hour)
3. Module: Verbal and Nonverbal Communication Workshop (4 hours)
4. Module: Video Recorded Group Discussion & Debrief (3 hours)
**Topic will be given 1 day in advance
9 AM – 6 PM

Day 3:
1. Attendance (5 mins)
2. Module: Rock Your Interview (1.5 hours)
What is a Good interview + Addressing FAQS + Brainstorming (1.5 hours)
3. Module: Personal Interview Video Workshop (4 hours)
4. Module: Aptitude Assessment Tutorial (1 hour)
5. Module: Teamwork and Leadership Games (1 hour)
6. Conclusion of Sprint: Fun Event (1 hour 30 mins)
9 AM – 6 PM

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 ANNEXURE - III
Minutes of Academic Council

P a g e 509 | 621
PROCEEDINGS OF THE 38th MEETING TO THE ACADEMIC COUNCIL HELD ON 24th
June, 2016
--------
The meeting was held in the in the Sir Visvesvaraya Conference Hall (Conference Room in the
Faculty of Engineering and Technology) at 11:30 AM on 24th June, 2016 and the following were
present:

1. Prof P.K.Khosla, Vice Chancellor

2. Prof Kartar Singh Verma, Director Extension, UHF, Nauni
3. Mr Vishal Anand, CFO
4. Prof Neeraj Mahindroo, Dean Pharmaceutical Sciences
5. Prof Anuradha Sourirajan, Dean Applied Sciences and Biotechnology
6. Prof r Deepak Pathania, Dean Basic Sciences
7. Prof Muneesh Sethi, Dean Engineering and Technology
8. Prof Ramanand Chauhan DSW-cum-COE
9. Mr Praveen Vashisht, Chief Knowledge Officer cum Dean UGS
10. Prof Y S Negi, Professor, Management Sciences and Liberal Arts
11. Prof Arvind Nanda, Professor, Engineering and Technology
12. Prof Kamal Dev, Professor, Applied Sciences and Biotechnology
13. Prof. Atul Thakur, Professor, Physics and Materials Science
14. Prof Saurabh Kulshreshtha, Professor, Applied Sciences and Biotechnology
15. Prof Umar Farooq, Professor, Applied Sciences and Biotechnology
16. Prof Adesh Saini, Professor, Applied Sciences and Biotechnology
17. Prof R P Dwivedi, Professor Engineering and Technology
18. Prof Narinder Verma, Professor, Management Sciences and Liberal Arts
19. Dr. Dinesh Kumar, HOS cum- Professor, Bio-engineering and Food Technology
20. Dr Preeti Thakur, HOS, Physics and Materials Science
21. Dr Sunil Puri, Dean, Academic Affairs-cum Registrar

First of all the Chairman of the Academic Council welcomed the members for attending 38 th
meeting of the Academic Council and delivered his welcome address. In his address he stressed that
the Academic Council is the highest body of the University for the matters related to Academics and
the members should give their views freely for improvement of academic standards. He further
emphasized on the duties of a teacher which include innovative ideas, employable education and
P a g e 510 | 621
personality development of a student. He also desired that the teachers should have innovative
approach to uplift the University Research, Teaching and Extension activities and they should
complete the class lectures as per the schedule on priority. He also requested that the paid
publications should be discouraged and only Thomson and Reuter and/ or Scopus journals be used
for publications. He apprised the House about the 100% placement of the MBA students and
emphasized that Engineering and Science students be also placed 100% as against 70-80% placed
till date. He informed the House that the Government of India has initiated a programme whereby
GOI will give Grant to 10 private Universities of India for development purposes and requested the
Deans to initiate the action for the same. Thereafter, agenda items were taken up for discussion.

Item No.1: Confirmation of the proceeding of 37th meeting of the Academic council held on 14-
04-2016.

The Academic Council confirmed the proceedings of 37th meeting.

Item No2: Action taken report on the proceeding of 37th meeting of Academic Council held
on14-04-2016.
The Academic Council noted the action taken on the proceedings of the 37th meeting and the
House unanimously decided that the item No. 7.3 of the 37 th meeting of Academic Council stands
withdrawn.
Item No 3: Digital Depository for School Leaving certificates, College Degrees, Academic
Awards and Mark sheets
A letter was received from the Himachal Pradesh Private Educational Institutions Regulatory
Commission dated 18th June, 2016 regarding digital depository for School Leaving certificates,
College Degrees, Academic Awards and Mark sheets. The letter was referred to the Budget speech
of Hon’ble Finance Minister for 2016-17.
“63. To help students, Higher Education Institutions and Employers to access degree
certificates of candidates, it is proposed to establish a Digital Depository for
School Leaving certificates, College Degrees, Academic Awards and Mark sheets,
on the pattern of a security Depository. This will help their authenticity, safe
storage and easy retrieval…”

After the discussion and looking into the necessity of the item the House authorizes Pro Vice
Chancellor to initiate action in this matter.
Item No 4: Criteria for admission to PhD of candidates who have qualified
UGC/CSIR/ICAR/GATE/NET/ GPAT
A committee was constituted vide item No. 13(x) in the 31st meeting of Academic Council
to recommend the criteria for admission to PhD of the candidates who have qualified
JRF/CSIR/ICAR/GATE/NET/GPAT. The committee recommends the following:-
a. 30% marks of the percentage of marks, in the Master’s degree examination.
b. 10% marks of the percentage of marks, in the Bachelor’s degree examination.
P a g e 511 | 621
 c. (i) 30% marks of the percentage of marks in the entrance test. OR
(ii) Weightage of 30 marks to those candidates who have qualified for
JRF/CSIR/ICAR/GATE/NET/GPAT. OR
(iii) Weightage of 25 marks to those candidates who have passed NET or its equivalent test.
OR
(iv) Weightage of 20 marks to those candidates who have done M.Phil from UGC recognized
University.
d. Weightage of 1 mark for each cumulative year of teaching Assistant Professor in University/
College or Industrial experience subject to Maximum of 5 marks.
e. Candidates who have passed Masters/ M.Phil examination from Shoolini University = 5
marks.
f. Interview= 20 marks
g. Admission Committee will consist of Head of the School and minimum of three faculty
members. All members must satisfy eligibility conditions to be PhD Supervisor

The House approved the proceedings of the committee, however, decided that this will be
applicable from Academic year 2017-18.
Item No 5: Revision of Research and Development Committee of Faculty of Engineering and
Technology and Faculty of Management Sciences and Liberal Arts
Faculty of Engineering and Technology and Faculty of Management Sciences and Liberal
Arts had proposed to revise the Research and Development Committee. The House approved the
revision of the Research and Development Committee of Faculty of Engineering and Technology.
In case of Faculty of Management Sciences and Liberal Arts the revision was approved with the
condition that the Dean Research will be the Chairman of the Committee and Dean will be the
member. In addition to this the House desired that two Assistant Professors should also be there in
the Committee for Faculty of Management Sciences and Liberal Arts.
Item No 6: Evaluation System in Choice based credit System (CBCS)
The Dean Academic Affairs had proposed hundred percent internal Evaluations of all the
three term examinations (including end term examination) in Choice Based Credit System
(CBCS).The House approved the proposal and decided that the same will be applicable from
Academic year 2015-16.
Item No 7: Approval of the results of the following PhD Students for award of PhD Degrees:

(i) Ms Deepika student of PhD Chemistry , registration no. CHEM-11-D-01

(ii) Mr Ravinder Singh Rathor student of PhD Environment Science, registration no. ENV-
11-D-01,
(iii) Ms Aparna Aggarwal student of PhD Biotechnology registration no. BT-10(II)-D-01
(iv) Mr Nitan Bharti student of PhD Pharmaceutical Sciences registration no. Ph-09-D(PCt)-
02,
(v) Mr Varun Chauhan student of PhD Microbiology registration no. MC-10-D-05
(vi) Ms Nitika Thakur student of PhD Microbiology registration no. 12MCD03
(vii) Ms Ankita Deshta student of PhD Biotechnology registration no. BT-11-D-02

P a g e 512 | 621
 The members had a look on the thesis of the students and approved the results of above
mentioned students.

Item No 8: Enrollment of students to PhD Degree

In many of the traditional Universities like HP University and Panjab University etc the
students are enrolled for their PhD but they are not admitted till they submit their synopsis. It is
suggested that the same may also be followed in Shoolini University in addition to the existing
system. In such cases the student will be enrolled for PhD for atleast one year. In this period of
enrollment, the student shall submit his/her synopsis for approval and publish the review article on
the topic of their research. After this the student will be admitted to PhD and he/she can complete
his/her degree with a minimum period of one and half year. The enrollment fee will be same as that
of a regular student. The House after discussion decided that this be approved on case to case basis
by the Vice Chancellor.
Item No 9: M.Phil Degree completion within one year
The proposal of the Dean Academic Affairs regarding completion of M.Phil degree in one
year was approved by House and last date for the submission will be 31st July. No extension will be
permitted for M.Phil students. The House desired that the guide should be allotted by the respective
Deans to M.Phil students on the day of registration of the first semester and the research problem be
allotted to each student by his/her supervisor within one week from the allotment.
Item No 10: Change in Thesis Viva Voce examination for M.Phil
As per Academic Regulations the thesis Viva Voce examination of M.Phil is taken by
External Examiner. The Dean Academic Affairs proposed that the thesis of M.Phil will be evaluated
by External Examiner. On the receipt of the satisfactory report by the external Examiner the viva
voce examination will be conducted internally in the presence of Guide and advisory Committee.
The examination will be Open House where students and School Faculty will be present. The
proposal was approved by the House.
Item No 11: Any other item with permission of the chair
1. Intake for admissions in Academic year 2016-17
On the basis of the approval of Regulatory Commission the Registrar had proposed the
intake for Academic year 2016-17 (Copy enclosed). The same was approved by the
House. Further, the Hon’ble Chairman apprised the House that the University is going to
introduce a new course in B.Sc.(Hons) in Yoga. The House approved the course and
desired that the course may be started from Academic year 2016-17. Dr Kartar Singh
Verma, Hon’ble Member stated that the University will be known differently after the
starting of this course.

2. Three percent reservation of seats for persons with disability

A letter from UGC was received regarding strict compliance of Hon’ble Supreme Court
orders dated 26-03-2014 in W.P. (Civil) No. 116 of 1998- Justice Sunanda Bhandare
Foundation Vs Union of India & Anr whereby three percent posts to be reserved for
persons with disability and one percent each out of which shall be reserved for persons
suffering from-
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 i) Blindness or low vision
ii) Hearing impairment
iii) Locomotors disabilities or cerebral palsy

The letter was placed before the house and it was decided that the same will be
followed and the reservation of post will be mentioned in the advertisements
3. Retention of University record

As the University had completed six years of its existence, huge stock of examination
and academic record has piled up. Therefore, the Registrar had proposed to prepare the
Retention Policy for various documents of the University. The policy of UHF, Nauni and
HP Board Dharamshala was placed for perusal. The House discussed it in detail and a
Committee of the following was constituted to frame the rules:-
(i) Prof Neeraj Mahindroo, Dean Pharmaceutical Sciences Chairman
(ii) Prof Ramanand Chauhan, DSW cum COE Member
(iii) Col TPS Gill, Director Operations Member
(iv) Mr R K Sood, Assistant Registrar Member Secretary

The above Committee will submit its report to the Vice Chancellor for approval.
4. Approval of the Syllabi of PhD Electronics and Communication, CSE and
Mechanical after the approval from Board of Studies

The Syllabi of PhD Electronics and Communication, CSE and Mechanical was placed
before the House and the same was approved.
5. Approval of the Syllabi of the Faculty of Applied Sciences and Biotechnology after
the approval from Board of Studies
The Syllabi of the Faculty of Applied Sciences and Biotechnology after the approval
from Board of Studies was placed before the House and the same was approved.

6. Approval for the chance of improvement in favour of Mr. Naresh Kumar student
of Chemistry, 2010-11

Mr Naresh Kumar was admitted in M.Sc. Chemistry in Academic year 2010-11 but he
could not complete his degree as he was placed on Scholastic probation because his
OCPA was less than 6.0 i.e. minimum OCPA required for post graduate to pass the
degree. The student had passed all the courses. The student had now requested to permit
him to appear for the improvement of OCPA.
The Dean Academic Affairs had proposed to permit him for the improvement of OCPA
as per Academic Regulations 32(b) as a special case because as per this rule only the
students in the last semester of their degree programme or have passed out recently can
only avail the chance of improvement but the student had completed the course duration
in 2012. The Proposal was approved by the Academic Council and it was decided that

P a g e 514 | 621
 he will appear in the end term examinations only to be held in July, 2016 after the
payment of improvement fee as per rule (i.e. Rs 2500/- per course).
7. Approval of revision of the constitution of Board of studies of the School of Business
Management and Liberal Arts

The House approved the Revision of the constitution of Board of studies of the School
of Business Management and Liberal Arts.

8. Combined Classes of M.Sc. Zoology and M.Sc. Botany

The Dean Basic Sciences had proposed that the course contents of many courses of M.Sc.
Botany and M.Sc. Zoology are similar therefore their classes wherever possible may be
merged. Further, it was proposed that since Botany and Zoology combined is known as
Biology world over (including by UGC), hence these be combined as Biology and the
intake of two courses be merged (45 seats in each course). The house approved the
proposal of Dean Basic Sciences. However, as per sanctioned intake by the Regulatory
Body the degrees will be awarded separately (i.e. in Botany and Zoology) based on the
subjects opted by the student.

9. Approval of change in the percentage of minimum marks in qualifying examination

for admission in B.Tech in Academic year 2016-17

As per Prospectus, the minimum percentage of marks in 10+2 for admission in B.Tech
in 2016-17 is 55%. Keeping in view the trends of admission and AICTE norms, the
Director Admissions had proposed to change the minimum eligibility for admission in
B.Tech. to 50 % in place of 55%. The matter was discussed in detail and it was decided
that the preferred marks in 10+2 for admission in B.Tech. will be 55 %, however the
minimum marks will be 50 % in 10+2. The Dean Planning informed the House that all
the copies of Prospectus had already been printed in April, 2016, therefore the change
cannot be incorporated in the prospectus. In view of this, the House decided that the
Director Admissions will inform the same to all the coordinators of Admission at various
centres
The meeting ended with vote of Thanks

P a g e 515 | 621
ANNEXURE IV

Lecture Scehdule

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Course Name : Strategy
Course Code : MST551
Course Instructor : Prof. Narinder Verma

Hours: 2+2 Credits:

2
Course Description:
This course is designed to be a conceptual work that builds on the practice of strategic
management, where in corporate leaders, practitioners, researchers and students try to find the
answer to the most fundamental question ‘How does a company become successful and stay
successful?’. The aim of this course on strategy is to train the students to develop an
understanding of strategic processes and their impact on organizations. The course introduces to
the basics of strategy and the various strategic alternatives available to enable its learners to
comprehend and practice strategic management in challenging business situations.

Course Content:
Unit-A: Introducing Strategy
Introduction, Strategy, Environment, Strategic capability, Strategic purpose Strategic
management.
Unit-B: Business Level Strategy
Identifying SBU, Competitive advantage, sustaining competitive advantage, competitive
strategy.
Unit-C: Corporate Level Strategy
Corporate level strategy, strategic directions, reasons of diversification, portfolio matrices,
International Strategy.
Unit-D: Strategic Methods & Development Process
Methods of pursuing strategies, strategy evaluation, strategic choices
Intended strategy development, emergent strategy development, patterns of strategy
development, challenges for managing strategy development.

Course Outcomes:
1. Knowledge Outcomes:
At the end of the course, the student should be able to:

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 Understand the model of strategy and its component
 Describe PESTEL,SWOT, BCG and Porter’s 5-Force model
 Explain different strategic gaps and potential opportunities or threats
 Describe company’s business model and assess its corporate culture
 Describe strategy clock to understand bases of achieving competitive advantage
 Explain growth strategies for product and geographic diversity
 Describe relationship between strategy and technology
 Understand strategy planning cycle to manage change
 Develop strategy- programs, budgets, procedures and checks

2. Skill Outcomes:
At the end of the course, the student should be able to:
 Identify some common triggering events that act as stimuli for strategic change
 Conduct industry analysis to understand industry competitive forces
 Scan functional resources to determine best strategic fit
 Identify competitive and cooperative strategies
 Analyze Porter’s Diamond Model for national advantage
 Carry out stake holder mapping for the expectations and output of the strategy
 Carry out strategic audit

Methodology:
 23 participative lectures to discuss the theoretical concepts
 3 In-house practicals
 3 Assignments based on subject matter/ In-house practicals
 3 Quizzes based on subject matter

Grading:
Internal assessment - 50%
i. Assignments 10%
ii. Quizzes 5%
iii. Attendance 5%
iv. In-house Practicals 10%
v. Mid-term exam 20%
End Term Exam - 50%

Required Books and Materials:

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Text Book:
1. Gerry Johnson and Kevan Scholes, “Exploring Corporate Strategy: Text and Cases,”
Pearson Education, New Delhi
Reference Book:
1. Thomas L Wheelan and J David Hunger, “Concepts in Strategic Management and
Business Policy: Toward Sustainability,” Pearson Education, New Delhi

Lecture Schedule for MST551: Strategy

Lecture: 1
Pedagogy  Oral and Power Point based interaction
 Introducing strategy by discussion
 Discussion about importance of strategy
Topics to be covered  ITC Bingo Case Study- An eye opener
 Setting the stage for introduction to Strategy
Learning Outcome  Students will be able to understand the importance of
Strategic Management and its relationship with various
other disciplines.
 The student understands the unifying effect of strategy
Readings ITC Bingo Case Study (Available on eUniv)
Case Study/Practical ITC Bingo Case Study
Assignment/Quiz/Project -
Instructions for Next Reading on defining strategy from Gerry Johnson and Kevan
lecture Scholes, “Exploring Corporate Strategy: Text and Cases,”
Pearson Education, New Delhi: pages 1-10

Lecture: 2
Pedagogy  Power Point Presentation and discourse
 Discussion with the help of examples
Topics to be covered  Journey of the word strategy
 Defining strategy

P a g e 519 | 621
Learning Outcome  Know the evolution of the strategy.
 Realize that strategy carries a sense of winning.
Readings Gerry Johnson and Kevan Scholes, “Exploring Corporate
Strategy: Text and Cases,” Pearson Education, New Delhi:
pages 1-10
Case Study/Practical Practical scenarios or situations
Assignment/Quiz/Project --
Instructions for Next Reading on strategic management from Gerry Johnson and
lecture Kevan Scholes, “Exploring Corporate Strategy: Text and
Cases,” Pearson Education, New Delhi: pages 11-29

Lecture: 3
Pedagogy  Power Point Presentation and White Board Based
Interaction.
 Discussion with students around the topic with practical
examples
 Discourse on the vocabulary of strategic management.
Topics to be covered  Strategic management
Learning Outcome After studying this chapter student will be able to understand
concept of strategic management with components:
1. Planning
2. Implementation, and
3. Control for total effect.
Readings Gerry Johnson and Kevan Scholes, “Exploring Corporate
Strategy: Text and Cases,” Pearson Education, New Delhi:
pages 11-29
Case Study/Practical Practical scenarios or situations
Assignment/Quiz/Project
Instructions for Next Students are required to read about vision, mission and
lecture objectives etc., from Gerry Johnson and Kevan Scholes,

P a g e 520 | 621
 “Exploring Corporate Strategy: Text and Cases,” Pearson
Education, New Delhi: pages 12-14

Tutorial: 1
Pedagogy  Power Point and white board based interaction
 Interactive discussion on strategy lenses.
Topics to be covered  Discussion on the role of the paradigm in strategy
formulation.
 Strategy as:
1. Ideas
2. Design and
3. Experience
Learning Outcome  Students will be able to appreciate the constraints of
strategy.
 Students will know how to overcome them.
Readings Gerry Johnson and Kevan Scholes, “Exploring Corporate
Strategy: Text and Cases,” Pearson Education, New Delhi:
pages 41-57
Case Study/Practical Strategy Lenses from Gerry Johnson and Kevan Scholes,
“Exploring Corporate Strategy: Text and Cases,” Pearson
Education, New Delhi: pages 41-57

Lecture: 4
Pedagogy  Power Point Presentation and White Board based
interaction
 Discussion on the micro and macro forces of environment.
Topics to be covered  Scanning the Environment
Learning Outcome  Able to discuss importance of environmental scanning.
 Learning about the approaches and their advantages and
disadvantages.
 PESTEL Analysis
Readings Gerry Johnson and Kevan Scholes, “Exploring Corporate
Strategy: Text and Cases,” Pearson Education, New Delhi:
pages 53-88
Case Study/Practical
Assignment/Quiz/Project

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Instructions for Next Reading on strategic purpose from Gerry Johnson and Kevan
lecture Scholes, “Exploring Corporate Strategy: Text and Cases,”
Pearson Education, New Delhi: pages 131-173

Lecture: 5
Pedagogy  Power Point Presentation and White Board based
interaction
 Discussion on the fundamental objective.
Topics to be covered  Business level scanning- BCG
Learning Outcome Learning the fundamental purpose ‘wealth maximization of
stake holders by achieving success and staying successful’.
Readings Gerry Johnson and Kevan Scholes, “Exploring Corporate
Strategy: Text and Cases,” Pearson Education, New Delhi:
pages 131-173
Case Study/Practical Practical scenarios or situations
Assignment/Quiz/Project Assignment – I to be announced
Instructions for Next Reading on strategic capability from Gerry Johnson and
lecture Kevan Scholes, “Exploring Corporate Strategy: Text and
Cases,” Pearson Education, New Delhi: pages 93-128

Lecture: 6
Pedagogy  Power Point Presentation, And White Board based
interaction
 Discussion on understanding dimension of strategy.
Topics to be covered  GE Business Screen
Learning Outcome Learning the importance of strategic capability vis-à-vis
organizational resources.
Readings Gerry Johnson and Kevan Scholes, “Exploring Corporate
Strategy: Text and Cases,” Pearson Education, New Delhi:
pages 93-128

P a g e 522 | 621
Case Study/Practical Practical scenarios or situations
Assignment/Quiz/Project
Instructions for Next Students are required to read about Porter’s 5-force model from
lecture Gerry Johnson and Kevan Scholes, “Exploring Corporate
Strategy: Text and Cases,” Pearson Education, New Delhi:
pages 78-87

Tutorial: 2
Pedagogy  Power Point and white board based interaction
 Discourse on BCG and GE Business Screen
Topics to be covered Students will be able to carry out industry attractiveness
analysis through BCG and GE Business Screen.
Learning Outcome Will be able to practically use the concept.
Readings Gerry Johnson and Kevan Scholes, “Exploring Corporate
Strategy: Text and Cases,” Pearson Education, New Delhi:
pages 78-87
Case Study/Practical Illustration 2.4: Cycles of Competition

Lecture: 7
Pedagogy  Power Point Presentation and White Board based
interaction
 Introduction to Portfolio techniques
Topics to be covered  Industry attractiveness:
o Porter’s 5-Force Model
Learning Outcome  Applying 5-Force model
Readings Gerry Johnson and Kevan Scholes, “Exploring Corporate
Strategy: Text and Cases,” Pearson Education, New Delhi:
pages 224-251
Case Study/Practical
Assignment/Quiz/Project
Instructions for Next Read about competitive advantage from Gerry Johnson and
lecture Kevan Scholes, “Exploring Corporate Strategy: Text and
Cases,” Pearson Education, New Delhi: pages 224-239

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Lecture: 8
Pedagogy  Power Point Presentation and White Board based
interaction
 Discussion on completion and competitive edge
Topics to be covered  Competitive advantage
Learning Outcome  Students will be able to understand importance
competitive advantage.
 Appreciate the core competency and core product.
Readings Gerry Johnson and Kevan Scholes, “Exploring Corporate
Strategy: Text and Cases,” Pearson Education, New Delhi:
pages 224-239
Case Study/Practical
Assignment/Quiz/Project - Quiz-I
Instructions for Next Reading on sustaining competitive advantage from Gerry
lecture Johnson and Kevan Scholes, “Exploring Corporate Strategy:
Text and Cases,” Pearson Education, New Delhi: pages 1-35

Lecture: 9
Pedagogy  Power Point Presentation and interaction
 Discussion on how to make competitive advantage
sustain.
Topics to be covered  Sustaining competitive advantage
Learning Outcome  Understand why it’s probably the most difficult task to
sustain competitive advantage.
Readings Gerry Johnson and Kevan Scholes, “Exploring Corporate
Strategy: Text and Cases,” Pearson Education, New Delhi:
pages 1-35
Case Study/Practical Practical scenarios or situations
Assignment/Quiz/Project
Instructions for Next Come prepared with the scenarios or situation where once
lecture market leaders are no longer the leaders. Read about GE
Matrix from Gerry Johnson and Kevan Scholes, “Exploring
Corporate Strategy: Text and Cases,” Pearson Education,
New Delhi: pages 319-322

P a g e 524 | 621
Tutorial: 3
Pedagogy PPT, White board and marker
Topics to be covered Drawing a GE Matrix for an organization
Learning Outcome Students will be able to apply the GE Matrix
Readings Gerry Johnson and Kevan Scholes, “Exploring Corporate
Strategy: Text and Cases,” Pearson Education, New Delhi:
pages 319-322
Case Study/Practical Solution to the caselets

Lecture: 10
Pedagogy  Power Point Presentation, White Board
 Discussion on competitive strategy.
Topics to be covered  Competitive strategy

Learning Outcome  Learn dimensions of competition

Readings Gerry Johnson and Kevan Scholes, “Exploring Corporate
Strategy: Text and Cases,” Pearson Education, New Delhi:
pages 1-36
Case Study/Practical
Assignment/Quiz/Project Assignment-II to be announced
Instructions for Next Reading on corporate level strategy from Gerry Johnson and
lecture Kevan Scholes, “Exploring Corporate Strategy: Text and
Cases,” Pearson Education, New Delhi: pages 255-289

Lecture: 11
Pedagogy  Power Point Presentation, White Board
 Discussion on types and levels of strategy.
Topics to be covered  Corporate level strategy

Learning Outcome  Student will be able to understand hierarchy of strategies

P a g e 525 | 621
Readings Gerry Johnson and Kevan Scholes, “Exploring Corporate
Strategy: Text and Cases,” Pearson Education, New Delhi:
pages 255-289
Case Study/Practical Practical scenarios
Assignment/Quiz/Project
Instructions for Next Reading on strategic directions from Gerry Johnson and
lecture Kevan Scholes, “Exploring Corporate Strategy: Text and
Cases,” Pearson Education, New Delhi: pages 257-261

Lecture: 12
Pedagogy  Power Point Presentation, White Board
 Discussion of possible directions and thought.
Topics to be covered  Strategic directions
Learning Outcome  Students will be able to appreciate the directions into
strategy
Readings Gerry Johnson and Kevan Scholes, “Exploring Corporate
Strategy: Text and Cases,” Pearson Education, New Delhi:
pages 257-261
Case Study/Practical
Assignment/Quiz/Project
Instructions for Next Read Illustrations 5.6 and 5.7 from Gerry Johnson and Kevan
lecture Scholes, “Exploring Corporate Strategy: Text and Cases,”
Pearson Education, New Delhi: pages 257, 263

Tutorial: 4
Pedagogy  Power Point and white board based interaction
 Case discussion
Topics to be covered  Illustrations 5.2
Learning Outcome  Students will be able to appreciate various aspects of
alliances and
 How benefits of stake holders get affected

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Readings Gerry Johnson and Kevan Scholes, “Exploring Corporate
Strategy: Text and Cases,” Pearson Education, New Delhi: pages
257, 263
Case Study/Practical Aforesaid illustration

Lecture: 13
Pedagogy  Power Point Presentation, White Board
 Discussion of Product-market grid.
Topics to be covered  Reasons of diversification
Learning Outcome  Learn about the ways of growth:
 Product development
 Market development and
 Diversification
Readings Gerry Johnson and Kevan Scholes, “Exploring Corporate
Strategy: Text and Cases,” Pearson Education, New Delhi:
pages 262-269
Case Study/Practical Practical Scenarios
Assignment/Quiz/Project
Instructions for Next Reading on diversification from Gerry Johnson and Kevan
lecture Scholes, “Exploring Corporate Strategy: Text and Cases,”
Pearson Education, New Delhi: pages 278-289

Lecture: 14
Pedagogy  Power Point Presentation, White Board
 Further discussion on growth grid
Topics to be covered  Related and unrelated diversification
Learning Outcome  Student should be able to understand the need for
diversification

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Readings Gerry Johnson and Kevan Scholes, “Exploring Corporate
Strategy: Text and Cases,” Pearson Education, New Delhi:
pages 278-289
Case Study/Practical Practical scenarios
Assignment/Quiz/Project Quiz –II to be taken
Instructions for Next Reading on international strategy from Gerry Johnson and
lecture Kevan Scholes, “Exploring Corporate Strategy: Text and
Cases,” Pearson Education, New Delhi: pages 293-314

Lecture: 15
Pedagogy  Power Point Presentation, White Board
 Discussion on option of international movement.
Topics to be covered  International Strategy
Learning Outcome  Learn about the pros and cons of going international
Readings Gerry Johnson and Kevan Scholes, “Exploring Corporate
Strategy: Text and Cases,” Pearson Education, New Delhi:
pages 291-314
Case Study/Practical Practical scenarios or situations
Assignment/Quiz/Project Assignment-III to be announced
Instructions for Next Attempt to understand Illustration 6.3 from Gerry Johnson
lecture and Kevan Scholes, “Exploring Corporate Strategy: Text and
Cases,” Pearson Education, New Delhi: pages 294

Tutorial: 5
Pedagogy Discussion on Illustration 6.3 and 8.6
Topics to be covered  Concept and Application of international diversity

P a g e 528 | 621
Learning Outcome Students will be able to evaluate political and environmental
risks in an international movement.
Readings Gerry Johnson and Kevan Scholes, “Exploring Corporate
Strategy: Text and Cases,” Pearson Education, New Delhi:
pages 294
Case Study/Practical Illustration 6.3 and 8.6 from Gerry Johnson and Kevan
Scholes, “Exploring Corporate Strategy: Text and Cases,”
Pearson Education, New Delhi: pages 294

Lecture: 16

Pedagogy  Power Point Presentation, White Board and marker

 Discussion around methods of pursuing strategies
Topics to be covered  Methods of pursuing strategies
Learning Outcome  Students will be able to understand how to pursue
strategies and methods like TOWS matrix
Readings Gerry Johnson and Kevan Scholes, “Exploring Corporate
Strategy: Text and Cases,” Pearson Education, New Delhi:
pages 347-360
Case Study/Practical Practical scenarios
Assignment/Quiz/Project
Instructions for Next Read about strategy evaluation from Gerry Johnson and
lecture Kevan Scholes, “Exploring Corporate Strategy: Text and
Cases,” Pearson Education, New Delhi: pages 357-376

Lecture: 17
Pedagogy  Power Point Presentation, White Board and marker
 Discussion around the criteria used to evaluate a strategy
Topics to be covered  Strategy evaluation
Learning Outcome  Learn how to evaluate a strategy
Readings Gerry Johnson and Kevan Scholes, “Exploring Corporate
Strategy: Text and Cases,” Pearson Education, New Delhi:
pages 357-376
Case Study/Practical Practical scenarios

P a g e 529 | 621
Assignment/Quiz/Project
Instructions for Next Read about structural types from Gerry Johnson and Kevan
lecture Scholes, “Exploring Corporate Strategy: Text and Cases,”
Pearson Education, New Delhi: pages 396-408

Lecture: 18
Pedagogy  Power Point Presentation, White Board
 Discussion on structural types
Topics to be covered  Structural types and their merits and demerits
Learning Outcome  Understand various structures
Readings Gerry Johnson and Kevan Scholes, “Exploring Corporate
Strategy: Text and Cases,” Pearson Education, New Delhi:
pages 396-408
Case Study/Practical Practical scenarios
Assignment/Quiz/Project
Instructions for Next Reading on strategic planning and organizational
lecture configurations from Gerry Johnson and Kevan Scholes,
“Exploring Corporate Strategy: Text and Cases,” Pearson
Education, New Delhi: pages 407-416

Lecture: 19
Pedagogy  Power Point Presentation, White Board
 Discussion on organizing for success
Topics to be covered  Strategic planning and organizational configurations
Learning Outcome  Understand the role of situational factors vs design
parameters
Readings Gerry Johnson and Kevan Scholes, “Exploring Corporate
Strategy: Text and Cases,” Pearson Education, New Delhi:
pages 423-433
Case Study/Practical Practical scenarios
Assignment/Quiz/Project

P a g e 530 | 621
Instructions for Next Reading on Illustration 8.8 from Gerry Johnson and Kevan
lecture Scholes, “Exploring Corporate Strategy: Text and Cases,”
Pearson Education, New Delhi: pages 436

Tutorial: 6
Pedagogy Case study discussion

Topics to be covered  The Case: Marks & Spenser

Learning Outcome Students will be able to understand that strategy and structure
should fit together.
Readings Gerry Johnson and Kevan Scholes, “Exploring Corporate
Strategy: Text and Cases,” Pearson Education, New Delhi:
pages 436
Case Study/Practical Above case study as provided already

Lecture: 20
Pedagogy  Power Point Presentation, White Board and
 Discussion on intended strategies
Topics to be covered  Intended strategy development
Learning Outcome  Understand how routine constraints mould intended
strategy into an emergent strategy.
Readings Gerry Johnson and Kevan Scholes, “Exploring Corporate
Strategy: Text and Cases,” Pearson Education, New Delhi:
pages 564-577
Case Study/Practical
Assignment/Quiz/Project
Instructions for Next Read about Gerry Johnson and Kevan Scholes, “Exploring
lecture Corporate Strategy: Text and Cases,” Pearson Education,
New Delhi: pages 577-586

Lecture: 21
Pedagogy  Power Point and white board based interaction

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  Discussion on emergent strategies
Topics to be covered  Emergent strategy development
Learning Outcome  Understand how routine constraints mould intended
strategy into an emergent strategy.
Readings Gerry Johnson and Kevan Scholes, “Exploring Corporate
Strategy: Text and Cases,” Pearson Education, New Delhi:
pages 577-586
Case Study/Practical
Assignment/Quiz/Project Quiz-III
Instructions for Next Read about Gerry Johnson and Kevan Scholes, “Exploring
lecture Corporate Strategy: Text and Cases,” Pearson Education,
New Delhi pp 586-595

Lecture: 22
Pedagogy  Power Point and white board based interaction
 Discussion on processes of strategy.
Topics to be covered  Multiple processes of strategy development
Learning Outcome  Understand the characteristics of strategy development
processes
Readings Gerry Johnson and Kevan Scholes, “Exploring Corporate
Strategy: Text and Cases,” Pearson Education, New Delhi:
pages 586-595
Case Study/Practical Practical scenarios
Assignment/Quiz/Project
Instructions for Next
Reading on Strategic Audit from Thomas L Wheelan and J
lecture
David Hunger, “Concepts in Strategic Management and
Business Policy: Toward Sustainability,” Pearson Education,
New Delhi. pages 32, 42-49, 391

Lecture: 23
Pedagogy  Power Point and white board based interaction
 Discussion on Strategic Audit
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Topics to be covered  Strategic audit
Learning Outcome  Understand the holistic effect of managing strategy
Readings Thomas L Wheelan and J David Hunger, “Concepts in
Strategic Management and Business Policy: Toward
Sustainability,” Pearson Education, New Delhi. Pages 32,
42-49, 391
Case Study/Practical Practical scenarios or situations
Assignment/Quiz/Project
Instructions for Next Reading on strategic audit from Thomas L Wheelan and J
lecture David Hunger, “Concepts in Strategic Management and
Business Policy: Toward Sustainability,” Pearson Education,
New Delhi. pages 32, 42-49, 391

Tutorial: 7
Pedagogy  Power point and white board based oral interaction
Topics to be covered Case discussion with students on:
 The case: Ray Ozzie- Software Strategist
Learning Outcome Students will be able to understand webification of strategy
Readings Thomas L Wheelan and J David Hunger, “Concepts in
Strategic Management and Business Policy: Toward
Sustainability,” Pearson Education, New Delhi. pages 32, 42-
49, 391
Case Study/Practical Relevant scenarios or situations (End of syllabus)

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 Caselets for Discussions

Bingo vs Frito Lays

In 2006-07 ITC Food division decided to enter the fast growing (20-30% annually) snacks
segment, an altogether new field for it. It had only one national competitor-Pepsico's Frito. After
a year its wafer snack brand- Bingo, fetched 20% market share across the country. Bingo's
introduction was coincided with the cricket world cup. The wafer snacks market is estimated to
be around Rs. 250 crores. The company could take the advantage of its existing distribution
network and also source potatoes from farmers easily. Before ITC could enter the market, a
cross-functional team made a customer survey through a marketing research group in 14 cities
of the country to know about the snacks and eating habits of people. The result showed that the
customers within the age-group of 15-24 years were the most promising for the product as they
were quite enthusiastic about experimenting new snack taste. The company reported to its chefs
and the chefs came out with 16 flavours with varying tastes suiting to the target age-group. The
company decided to target the youngsters as primary target on the assumption that once they are
lured in, it was easier to reach the whole family.
Advertising in this category was extremely crowded. Every week two-three local products in
new names were launched, sometimes with similar names. To break through this clutter the
company decided to bank upon humour appeal. The Industry sources reveal that ITC spent about
Rs. 50 crores on advertisement and used all possible media- print and electronic, both including
the creation of its own website, bingobingoyoungo.com with offers of online games, contests
etc. Mobile phone tone downloading was also planned which proved very effective among
teenagers. The site was advertised on all dotcom networks. MTV, Star TV, Zee TV and other
important channels were also used for its advertisement along with FM radio channels in about
60 cities with large hoardings at strategic places.
Analysts believes that Bingo's success story owes a lot to ITC's widespread distribution channels
and aggressive advertisements. Humour appeal was a big success. The `Bingo' was made visible
by painting the Railway bogies passing across the States. It has also been successful to induce
Lovely Brothers' Future Group to replace Frito in their Big-Bazaar and chain of food Bazaars.
ITC is paying 4% higher margin than Pepsico to Future group and other retailers.
Bingo is giving Pepsico a run for its money. Frito's share has already been reduced considerably.
Retail tie-ups, regional flavours, regional humour appeals have helped ITC. But ITC still wants
a bigger share in the market and in foreign markets also, if possible.

Answer the following questions:

a. Define a strategy for Frito Lays to gain back its market share.
b. Comment on the promotional strategies of ITC.

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c. Give a note on power games played between the two competitors.

Steel Industry

For a long time, the steel industry was seen as a static and unprofitable one. Producers were
nationally based, often state owned and frequently unprofitable – between the late 1990s and
2003, more than 50 independent steel producers went into bankruptcy in the USA. The twenty-
first century has seen a revolution. For example, during 2006, Mittal Steel paid $35bn (£19.6bn;
A28bn) to buy European steel giant Arcelor, creating the world’s largest steel company. The
following year, Indian conglomerate Tata bought Anglo-Dutch steel company Corus for $13bn.
These high prices indicated considerable confidence in being able to turn the industry round.

In the last 10 years, two powerful groups have entered world steel markets. First, after a period
of privatization and reorganization, large Russian producers such as Severstal and Evraz entered
export markets, exporting 30 million tonnes of steel by 2005. At the same time, Chinese
producers have been investing in new production facilities, in the period 2003 –2005 increasing
capacity at a rate of 30 per cent a year. Since the 1990s, Chinese share of world capacity has
increased more than two times, to 25 per cent in 2006, and Chinese producers have become the
world’s third largest exporter just behind Japan and Russia.

Steel is a nineteenth-century technology, increasingly substituted for by other materials such as

aluminum in cars, plastics and aluminum in packaging and ceramics and composites in many
high-tech applications. Steel’s own technological advances sometimes work to reduce need: thus
steel cans have become about one-third thinner over the last few decades.

Key buyers for steel include the global car manufacturers, such as Ford, Toyota and Volkswagen,
and leading can producers such as Crown Holdings, which makes one-third of all food cans
produced in North America and Europe. Such companies buy in volume, coordinating purchases

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around the world. Car manufacturers are sophisticated users, often leading in the technological
development of their materials.

The key raw material for steel producers is iron ore. The big three ore producers – CVRD, Rio
Tinto and BHP Billiton – control 70 per cent of the international market. In 2005, iron ore
producers exploited surging demand by increasing prices by 72 per cent; in 2006 they increased
prices by 19 per cent.

The industry has traditionally been very fragmented: in 2000, the world’s top five producers
accounted for only 14 per cent of production. Most steel is sold on a commodity basis, by the
tonne. Prices are highly cyclical, as stocks do not deteriorate and tend to flood the market when
demand slows. In the late twentieth century demand growth averaged a moderate 2 per cent per
annum. The start of the twenty-first century saw a boom in demand, driven particularly by
Chinese growth. Between 2003 and 2005, prices of sheet steel for cars and fridges trebled to
$600 (£336; A480) a tonne. Companies such as Nucor in the USA, Thyssen-Krupp in Germany
as well as Mittal and Tata responded by buying up weaker players internationally. New steel
giant Mittal accounted for about 10 per cent of world production in 2007. Mittal actually reduced
capacity in some of its Western production centres.

Questions:
(i) In recent years, which of the five forces has become more positive for steel producers,
which less so?

(ii) In the future, what might change to make the steel industry less attractive or more
attractive?

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 Annexure V

Faculty list of Faculty of Management Sciences and Liberal Arts

(For programs offered other than MBA program by School of Business
Management and Liberal Arts)

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 Faculty of Management Sciences and Liberal Arts
Sr No. Name of Faculty Designation Qualification Date of Joining
1 Mr. Ranjeet Singh Assistant Professor MBA, B.A.,Tally 28.07.2008
2 Ms. Harsha Thakur Assistant Professor MBA 12.06.2010
3 Mr. Vikrant Chauhan Assistant Professor M. P. Ed. 04.05.2011
4 Mr. Sumit Verma Assistant Professor MBA 02.07.2012
5 Mr. Pawan Sharma Assistant Professor MBA 02.07.2012
6 Mr. Munish Prabhakar Associate Professor M.B.A/B.Sc. 08.10.2012
7 Ms. Poonam Nanda Associate Professor M.A.(English) 01.04.2013
8 Ms. Shubhika Sharma Assistant Professor MBA, Ph.D. 31.05.2013
(Pursuing)
9 Col. Tejinder Pal Professor MA (Public 01.10.2015
Singh Gill Administation),
M.Sc.(Defence
Studies)
10 Ms. Neha Banyal Assistant Professor MBA 01.10.2015
11 Mr. Praveen Vasisht Professor M.A. 27.01.2016
12 Mr. Vipin Pubby Professor PG (English) 05.04.2017
13 Mr. Pratip Mazumdar Professor B.Com, PG Diploma in 03.07.2017
Hospitality
Administration, Hotel
Management
14 Mr. Vijay Kumar Assistant Professor MBA, Ph.D. 31.07.2017
(Pursuing)
15 Ms. Ranjna Thakur Assistant Professor Master of Mass 01.08.2017
Communication,
NET,SET
16 Mr. Karan Berry Assistant Professor M.Sc. (Hotel 08.08.2017
Management Catering
Tech. & Tourism) NET
17 Dr. Sakshi Sharma Assistant Professor Ph.D., NET, JRF 10.04.2017
18 Mr. Bhausaheb Assistant Professor M.Sc./MS 14.08.2017
Rajaram B.

19 Mr. Shubham Verma Assistant Professor MBA 01.05.2017

20 Col. Bikram Ahluwalia Professsor MBA 05.02.2018

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Sr No. Name of Faculty Designation Qualification Date of Joining
21 Mr. Manav Bansal Associate Professor B.Tech (CSE), 10.09.2018
and Director HR MBA(HR)
22 Mr. Ankit Shukla Assistant Professor Master of Hotel 01.02.2018
Management
23 Mr. Shivendra Krishan Assistant Professor MBA 29.01.2018

24 Ms Lata Negi Assistant Professor MA (English) B.Ed. 12.03.2018

25 Mr. Vineet Sharma Assistant Master in Tourism 01.08.2018
Professor-cum- Management, B.Sc.
Manager
(Operations)
26 Mr. Pushpender Verma Associate Business MBA 25.04.2018
Analyst
27 Ms. Sakshi Sharma Associate Business MBA 25.04.2018
Analyst
28 Mr. Suraj Associate Business MBA 25.04.2018
Analyst
29 Mr. Anuj Manager Career MBA 01.05.2018
Development

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 ANNEXURE VI

Teaching Cases

Case 1:
Fairness Wars

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“The saffron and milk combination in Fairever clicked with the people because they were familiar with the
goodness of the products. And we changed the rules by introducing saffron which had never been used in fairness
creams in the past.”

C.K. Ranganathan, CEO & MD, CavinKare Ltd

“Fair & Lovely continues to grow in a healthy manner. Only two out of ten Indians use face creams. That
means strong growth prospects for all brands.”

A HLL Spokesperson

WHO’S THE FAIREST OF THEM ALL?

1
In June 1999, the FMCG major Hindustan Lever Ltd. (HLL) announced that it would offer 50% extra volume on its Fair &
2
Lovely (F&L) fairness cream at the same price to the consumers. This was seen by industry analysts as a combative
initiative to prevent CavinKare’s Fairever from gaining popularity in retail markets. HLL’s scheme led to increased sales
3

of F&L and encouraged consumers to stay with F&L and not shift to the rival brand.

In December 1999, Godrej Soaps created a new product category – fairness soaps – by launching its FairGlow Fairness
4

Soap. The product was successful and reported sales of more than Rs. 700 million in the first year of its launch. Godrej
extended the brand to fairness cream by launching FairGlow Fairness Cream in July 2000.

By 2001, CavinKare’s Fairever fairness cream, with the USP of ‘a fairness cream with saffron’ acquired a 15% share, and
F&L’s share fell from 93% (in 1998) to 76%. Within a year of its launch, Godrej’s FairGlow cream became the third largest
fairness cream brand, with a 4% share in the Rs. 6 billion fairness cream market in India. The other players, including J.L.
Morrison’s Nivea Visage fairness cream and Emami Group’s Emami Naturally Fair cream, had the remaining 5%
share. Clearly, the fairness cream and soaps market was witnessing a fierce battle among the three major players – HLL,
CavinKare, and Godrej – each trying to woo the consumer with their attractive schemes.

BACKGROUND

In 1975, HLL launched its first fairness cream under the F&L brand. With the launch of F&L, the market, which was
dominated by Ponds (Vanishing Cream and Cold Cream) and Lakme (Moisturizing Lotion), lost their dominant
position. The

1. HLL, a 51.6% subsidiary of Unilever Plc, was the largest FMCG company in India, with a turnover of Rs114
billion in 2000. The company’s business ranged from personal and household care products to foods, beverages,
specialty chemicals and animal feeds.
2. Initially HLL offered Rs. 5 off on F&L. This was followed by 20% extra volume for the same price, which was later
increased to 50% extra volume.
3. In 1983, C.K. Ranganathan (Ranganathan) established Chik India, with an investment of Rs.15000. Chik India
was later renamed Beauty Cosmetics, and then went public in 1991. In
4. 1998, the company was renamed CavinKare Ltd.
5. Godrej Soaps’ major product lines were toilet soaps and detergents, industrial chemicals, cosmetics and men’s
toiletries. It had interests in several other businesses such as real estate,
6. agro produce, etc through its subsidiaries. In April 2001, the consumer goods business of Godrej Soaps was
demerged into a new company. The chemicals division remained with Godrej Soaps, with the new name, Godrej
Industries.

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dominance of HLL's F&L continued till 1998, when CavinKare launched its Fairever cream in direct competition with
F&L. Within six months of its launch, Fairever captured more than 6% of the market share. The success of Fairever
attracted other players. Every product in this segment was witnessing growth higher than the overall personal care product
category growth. The fairness cream market was growing at 25% p.a., as compared to the overall cosmetic products
market’s growth of 15% p.a. In 2000, there were 7 main brands in the fairness product market across the country.

Table I
Major Players in the Fairness Products Market

Company Brand Product Category

HLL Fair & Lovely Cream, Soap
Emami Naturally Fair Cream
CavinKare Fairever Cream
Paras Freshia Cream
Godrej FairGlow Soap, Cream
Ponds Ponds fairness cream, Ponds cold cream Cream, Lotion
Lakme Lakme Sunscreen lotion, Lakme Sunscreen Cream, Lotion
cream

CASE 2: FAIR (NESS) WARS

In 1998, CavinKare launched Fairever fairness cream. The company took care to stick to the herbal platform that its consumers
had come to associate with all CavinKare products. Fairever seemed to be an instant success. Fairever’s market share
jumped from 1.23% in 1998 to 8.13% in 1999. The brand was expected to grow from Rs 160 million in 1999 to Rs 560
million in 2000. Its success attracted many players, including Godrej (FairGlow) and Paras Chemicals (Freshia). Existing
products like Emami Naturally Fair and F&L were promoted with renewed vigor.

In December 1999, Godrej launched FairGlow fairness soap and created a new product category. The soap claimed to remove
blemishes to give the user a smooth and glowing complexion. FairGlow was positioned as a twin advantage soap – a clean
fresh bath and the added benefit of fairness. In early 2000, Godrej Soaps launched Nikhar, which was based on the
ancient Indian formula of milk, besan and turmeric. Though Nikhar and FairGlow were positioned differently – Nikhar
targeted fairness and FairGlow claimed to protect skin naturally – the objective of both was the same, get more of a stagnating
market.

In April 2000, HLL introduced Lux Skincare soap, positioned on the sunscreen platform. Priced at Rs.14 for a 75gm cake, it
was able to garner only a 0.5% share by 2000 end. In comparison, the mother brand Lux had a share of 14%. Retailers claimed
that sales for the Lux variant were poor as it promised only protection from ultraviolet rays. While this soap prevented one
from growing darker, it did not promise to enhance the complexion.

By 2000 end, F&L cream seemed to be losing ground not only to other creams but also to FairGlow soap. The switch from
cream to soap was largely because soaps were perceived to be less harmful to the skin than cream. HLL did not have a product
in its soap portfolio for this segment, and this was where Godrej seemed to have gained. However, in 2001, HLL followed
Godrej’s footsteps and launched Fair & Lovely Fairness Soap. This intensified the competition. F&L’s extension into
soaps was in tune with HLL’s strategy to develop and grow the premium segment of the market.

Since the growth in the toilet soap market had slowed down, the industry felt that premium soaps would re-energise the
market. Sangeeta Pendurkar, Marketing Manager, HLL, said, “ We are targeting the 50,000 tonne premium soaps market
with F&L. We believe F&L soap will synergise with F&L cream as research reveals that the usage of both will deliver

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better fairness.” Analysts felt that though FairGlow had the first mover advantage, F&L soap’s growth potential could not
be underestimated given the strong equity of the mother brand.

In 1999, HLL and CavinKare hiked the price of F&L and Fairever by Re. 1 from Rs.25 and Rs.26 respectively. In
2000, Fairever was back to its original price to maintain price parity. Many stockists said that this was done to push
the product against F&L. A stockist commented, “The company was trying out this price to compete with F&L and
other new brands that have come in. But we did not see higher sales due to this and the company reverted to its original
price.” During 2000-01, while the fairness cream market was growing at an average of 15% Fairever’s growth had slowed
down. Analysts felt that this was mainly because Fairever was priced higher than competing products.

Meanwhile, in January 2000, HLL filed a patent infringement suit for Rs.100 million in the Kolkata High Court against
CavinKare Ltd. HLL alleged that CavinKare was using its patented F&L formula without its knowledge or permission.
HLL obtained an ex-parte stay on CavinKare, but CavinKare got the stay vacated in a week’s time. It also filed a patent
revocation application in the Chennai High Court and defended the suit on the grounds that HLL’s patent was not valid.
CavinKare further claimed that the ingredients contained in the composition were ‘prior art’ and that the new patent was
not an improvement of the earlier patent, which had expired in 1988.

In September 2000, the companies suddenly opted for an out-of-court settlement. CavinKare gave an undertaking to the
court that the company would not “manufacture and/or market either by themselves or by their agents any fairness cream
by using silicone compound in combination with other ingredients covered in patent no. 169917 of the plaintiff (HLL),
namely Niacinamide, Parsol MCX, Parsol 1789, with effect from September 15, 2000.” HLL also gave an undertaking
that it would not interfere with the sale of the cream manufactured on or before September 15, 2000, lying with the
wholesalers, re-distribution stockists, and retailers.

CASE3: PROMOTIONAL WARS

During 2000-01, with major players entering the market, the existing products were promoted with renewed vigor through
price reductions, extra volumes, etc. Many products were marketed aggressively. While F&L advertisements projected
fairness comparable to the moon’s silvery glow, FairGlow offered the added benefit of a blemish-free complexion.

But Fairever, which sold at a higher price, did not initiate any promotional activities.

B. Nandakumar, President (Marketing) CavinKare, explained, “We will not tailor our product to the competition. We’ll do
so for the consumer. Freebies are not the only way to garner sales.” However, analysts believed that CavinKare did not
undertake

any promotional activities due to lack of financial muscle.

On February 14, 2000, as a part of its promotional activities, Godrej Soaps announced the ‘Godrej FairGlow Friendship Funda’
5

in various colleges in Maharashtra. In August 2000, it launched the ‘FairGlow Express,’ the first branded local train in India,

1. ‘Friendship Funda’ was a system for delivering messages on Valentine’s Day. About 50,000 cards were distributed
so students could write their Valentine’s Day love messages. Special mailboxes for collecting these cards were
spread out over 50 different campuses. The cards were collected, sorted, and handed over to the addressees.

in Mumbai, in partnership with Western Railways. In December 2000, Godrej took its FairGlow brand to the web by
launching www.fairglow.com. Later, it launched a unique online promotional scheme – ‘the FairGlow Face of the
Fortnight.’ Every fortnight, one winner was selected and showcased on the website. The winner also won prizes like

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perfume hampers, gold and pearl jewellery, holiday for two etc. In early 2001, Godrej Soaps also launched its FairGlow
cream in an affordable sachet (pouch pack). The 9gm sachet was priced at Rs. 5, and claimed to give around 15-20
applications per pack. It was initially launched in South India, and was expected to enter other markets very soon.

THE WARS CONTINUE UNABATED

In early 2001, three major players – HLL, CavinKare and Godrej – competed fiercely to penetrate the market further with
their attractive schemes. A growing number of pharma and OTC drug companies like Emami, Ayurvedic Concepts, Paras
etc. also entered this segment. Companies were also facing competition from Amway, Avon, Modicare etc., which were
into direct selling. The market was seeing a major convergence of product categories with the emergence of more and more
variants to fill every conceivable niche.

This heightened competition forced companies to increase their advertisement spends. HLL re-launched F&L and quadrupled
its advertising expenditure. CavinKare more than doubled its ad spends from Rs.215 million in 1999 to Rs.500 million
in 2001. Godrej and Emami too planned to raise their ad spends. But even as ad spends increased, fakes entered the
market. Fair & Lovely’s fakes were rampant with names like Pure & Lovely and Fare & Lovely. Fairever's copies were Four
Ever, For Ever or Fare Ever.

In early 2001, HLL launched Nutririch Fair & Lovely Fairness Reviving Lotion to protect its brand from any threat in
the premium segment. The new product was claimed to be scientifically formulated to protect the skin from harmful
ultraviolet rays and enhance natural fairness. The new formula, containing Triple UV Guard Sun protection system and the
fairness ingredients Vitamin B3 and milk proteins, promised to restore and protect the natural skin colours from the
sun’s darkening effects. The product was also claimed to contain Niacinamide making it the only patented formula
fairness cream. It was targeted at women in the age group of 18-35 and was priced at a premium. A 50ml pack was priced
at Rs.38 and a 100ml pack at Rs.68. HLL also launched ‘Pears Naturals Fairness cream’ at the same time.

By mid 2001, the fairness concept was no longer restricted to creams and soaps, but had expanded to talcs also. Emami
was test marketing a herbal fairness talc in the South. The rapid expansion of the fairness business had two consequences:
cutthroat competition and a flurry of copycats. Every company - from the market leader to the new entrants – was forced to
rethink its marketing strategies, spend lavishly on advertisements, and even seek legal action against unfair claims.

Even though there was no scientific backing for the manufacturer’s claims that their products enhanced fairness, prevented
darkening of skin, or removed blemishes, sales of fairness products continued to gallop. Dr R.K. Pandhi, Head of the
Department of Dermatology, AIIMS, Delhi, said, “I have never come across a medical study that substantiated such
claims. No externally applied cream can change your skin colour. Indeed, the amount of melanin in an individual's skin
cannot be reduced by applying fairness creams, bathing with sun-blocking soaps or using fairness talc.”

In 2001, the organised market of branded fairness cream products was worth about Rs 6 billion. The unbranded and fakes
market was estimated to be Rs 1.5 billion. The market was big and the potential was even bigger. In India, beauty
seemed to be associated with fairness more than with anything else. With such an attitude firmly entrenched in the minds
of millions of people, the fairness products market would see fair days ahead.

Questions for Discussion:

Q1. Though CavinKare’s Fairever was an instant success, its market share stagnated after two years of its launch.
How can CavinKare increase Fairever’s market share?

Q2. “In the early 1970s, fairness products were offered in the form of creams. By 2000-01, the fairness concept
was no longer restricted to creams, but had expanded to soaps and talcs also.” Discuss.

Q3. HLL’s Fair & Lovely was the pioneer in the fairness products segment, and ruled the market until 1998. After 1998
it started losing its share to new entrants and direct selling companies. Explain the steps taken by HLL to regain
its position in the fairness products market.

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Additional Readings and References:
1. Sinha Shuchi, Fair & Growing, Financial Express, January 2001
2. Manjal Shilpa, Nothing’s Forever, Business Standard, July 14, 2001
3. Barua Vidisha, High Court orders in favour of Fairever, Business Standard, January 31, 2001
4. HC curbs sale of Cavinkare Product, Economic Times, January 25, 2000
5. Basu Jaya, Who’s the fairest of them all?, Business Today, July 7-21, 2000
6. HLL, CavinKare settle dispute on Fairever cream, Business Standard, September 1, 2000
7. Chandrasekaran Anupama, Overambitious?, Business Standard, March 7, 2000
8. Dua Aarti, FairGlow creates stir in soap market, Business Standard, April 7, 2000
9. Krishnamurthy Narayan, When Brands Mean the World, A&M, November 15, 2000
10. Biswas Rajorshi, CavinKare eyes Rs.200 crore sales in this fiscal, Business Standard, Novermber 16, 1999
11. Beauty Cosmetics to alter name, Financial Express, September 2, 1998
12. Rath Anamika, Who’s the fairest of them all?, Business World, March 22, 1998

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CASE – 4
Indian Inflation Puzzle

∗
Acceptance Speech by Deepak Mohanty, Executive Director, Reserve Bank of India, in the
function of Late Dr. RamchandraParnerkar Outstanding Economics Award 2013 at Mumbai on
January 31, 2013. The assistance provided by Praggya Das and Abhiman Das in preparation of
the speech is acknowledged.
Respected dignitaries on the dais: Advocate V.R. Parnerkar, Advocate Laxmikant
Parnerkar, Shri Pradip Palnitkar, Shri Mohan Tanksale, Justice Mhase, Dr. S.N. Pathan and Dr.
Ashutosh Raravikar; Ladies and Gentlemen.
It is indeed my honour that Late Dr. Ramchandra Parnerkar Outstanding Economics
Award for 2013 has been bestowed upon me. I thank the Poornawad Charitable Trust and its
Life Management Institute for this recognition. It is heartening to see that over the last so many
years, the Trust has taken up the mission of people’s welfare and is working towards enrichment
of our life through various social service activities, inspired by the life and mission of Dr.
Parnerkar.
VidvatRatna Dr. R. P. Parnerkar (1916-1980) was a great philosopher and thinker. He
recognized that human beings require incentive for action. At the same time, they need emotional
support to tie over adversities and sustain their effort. He was a Karma Yogi. He used to say,
“Only singing the praise of the God without putting in efforts would not lead you anywhere.
Master is like electricity and disciple is like a bulb. A bulb with broken filament cannot
experience the illumination from electricity.”
Dr. Parnerkar put forth his economic and philosophical thought, which he termed
Poornawad. It says that matter and the mind are manifestations of only one and the same reality
which he called Poorna. The economic doctrine revolves around the central idea of food as a
fundamental human right. He believed that as long as a person has to earn his food at somebody
else’s wishes, humanity would always remain in doldrums. He believed that free food will not
make people indolent as multiple other needs would make him toil.
The problems of food security, poverty and unemployment, which were close to his heart,
are the burning issues even today. The Food Security Bill as introduced in the Parliament by the
Government in a way comes close to that dream of Dr. Parnerkar. His economic insight blended
with humanism will always remain a beacon for generations. I was wondering how best to
honour Dr. Parnerkar’s contribution?
Given his deep commitment to social welfare, I thought he would have been concerned
as we have been in the Reserve Bank of India about the current state of inflation, particularly
food inflation. We have been grappling with this for some time now.
I take this opportunity to share my thoughts on the topic of inflation which affects one
and all. Over the last three years the persistence of inflation in an environment of falling
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economic growth has come out as a “puzzle”. In my presentation I propose to address the
following questions: What do I mean by a “puzzle”? Why do we need to worry about inflation?
What is the nature of the current inflation process? How did monetary policy respond to the
recent bout of inflation? I conclude with some thoughts on the way forward to achieve price
stability.
Current inflation Puzzle?
First, let me begin by giving the context. India is a moderate inflation country. For
example, in the 62 years since 1950-51average annual inflation rate as measured by changes in
the wholesale price index (WPI) increased at a rate of 6.7 per cent per annum. That is not a very
high rate considering that many countries, both developed and developing, experienced very
high inflation in their modern development history. In fact, more recently in the 1980s and 1990s
the world inflation averaged around 17 per cent per annum. In the 2000s there was a sharp all
round moderation in global inflation.
In the eight year period from 2000 to 2007, the world inflation averaged 3.9 per cent per annum.
Even the emerging and developing economies (EDEs) which traditionally had very high inflation
showed an average annual inflation at 6.7 per cent. India’s inflation performance was even better
at 5.2 per cent as measured by WPI and 4.6 per cent measured by the consumer price index (CPI-
IW). In 2008 the global financial crisis struck following which inflation rose sharply both in
advanced countries and EDEs as commodity and oil prices rebounded ahead of a sharp “V”
shaped recovery. Thereafter, inflation rate moderated both in advanced economies and EDEs. In
India too the inflation rate rose from 4.7 per cent in 2007-08 to 8.1 per cent in 2008-09 and fell
to 3.8 per cent in 2009-10 (Table 1). However, the inflation rate backed up and stayed near
double digits during 2010-11 and 2011-12 before showing some moderation in 2012-13. Given
India’s good track record of inflation management, the persistence of elevated inflation for over
two years is apparently puzzling.

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 Second, the deceleration of growth and emergence of a significant negative output gap
has failed to contain inflation. It is understandable if inflation goes up in an environment of
accelerating economic growth. There could be a situation when the real economy is growing
above its potential growth that could trigger inflation what economists call an overheating
situation. It is like an electric cable exploding if we overload it with appliances beyond its
capacity. But, that is not the case. The Reserve Bank estimates suggest that the potential output
growth of the Indian economy dropped from 8.5 per cent pre-crisis to 8.0 per cent post-crisis and
it may have further fallen to around 7.0 per cent in the recent period. Even against this scaled
down estimate of potential growth, actual year-on-year GDP growth has decelerated
significantly from 9.2 per cent in the fourth quarter of 2010-11 to 5.3 per cent in the second
quarter of 2012-13. The loss of growth momentum that started in 2011-12 got extended into
2012-13.
During a boom, economic activity may for a time rise above this potential level and the
output gap becomes positive. During economic slowdown, the economy drops below its
potential level and the output gap is negative. Economic theory puts a lot of emphasis on
understanding the relationship between output gap and inflation. A negative output gap implies
a slack in the economy and hence a downward pressure on inflation. So, India’s current low
growth-high inflation dynamics has been in contrast to this conventional economic theory. Real
GDP growth has moderated significantly below its potential. Yet inflation did not cool off.
Third, the Reserve Bank raised its policy repo rate 13 times between March 2010 and
October 2011 by a cumulative 375 basis points. The policy repo rate increased from a low of
4.75 per cent to 8.5 per cent. Still it did not help contain inflation. The critics of the Reserve
Bank argue that monetary tightening rather than lowering inflation has slowed growth. Interest
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rate is a blunt instrument. It first slows growth and then inflation. But the growth slowdown has
not been commensurate with inflation control.
The above three considerations will suggest that the recent persistence of inflation is a
puzzle. I will come back to the causes of the recent bout of inflation; but before that, let me
address the question as to why do we need to worry about high inflation?
Costs of inflation
Inflation, though a nominal variable, imposes real costs on the economy. Let me
elaborate.
First, inflation erodes the value of money. As I mentioned earlier, India is a moderate
inflation country with the 62-year long-term average inflation rate being 6.7 per cent,
notwithstanding occasional spikes in inflation. Yet during this period the overall price level has
multiplied 45 times. This means that 100 now is worth only 2.2 at 1950-51 prices. Since price
stability is a key objective of monetary policy, central banks are obviously concerned with
inflation.
Second, high and persistent inflation imposes significant socio-economic costs. Given
that the burden of inflation is disproportionately large on the poor, and considering that India has
a large informal sector, high inflation by itself can lead to distributional inequality. Therefore,
for a welfare-oriented public policy, low inflation becomes a critical element for ensuring a
balanced progress.
Third, high inflation distorts economic incentives by diverting resources away from
productive investment to speculative activities. Fixed-income earners and pensioners see a
decline in their disposable income and standard of living. Inflation reduces households’ savings
as they try to maintain the real value of their consumption. Consequent fall in overall investment
in the economy reduces its potential growth. With a high inflation of over two years we are
already seeing a fall in household savings in financial assets, particularly in bank deposits. At
the same time households’ preference for gold has increased. This is putting additional pressure
on our balance of payments.
Fourth, economic agents base their consumption and investment decisions on their
current and expected future income as well as their expectations on future inflation rates.
Persistent high inflation alters inflationary expectations and apprehension arising from price
uncertainty does lead to cut in spending by individuals and slowdown in investment by
corporates which hurts economic growth in the long-run.
Fifth, as inflation rises and turns volatile, it raises the inflation risk premia in financial
transactions. Hence, nominal interest rates tend to be higher than they would have been under
low and stable inflation.
Sixth, if domestic inflation remains persistently higher than those of the trading partners,
it affects external competitiveness through appreciation of the real exchange rate.

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 Finally, as inflation rises beyond a threshold, it has an adverse impact on overall growth.
The Reserve Bank’s technical assessment suggests that the threshold level of inflation for India
is in the range of 4 to 6 per cent. If inflation persists beyond this level, it could lower economic
growth over the medium-term.
Causes of recent inflation spike
Let me first identify the high inflation period. The WPI inflation rate accelerated from
7.1 per cent in December 2009 to a peak of 10.9 per cent by April 2010, thereafter it remained
stubbornly close to double digits till November 2011. Thus, we experienced two years of high
inflation between January 2010 to December 2011. During this two-year period, WPI inflation
averaged 9.5 per cent per annum. All the major components of inflation contributed to this surge.
The trigger for inflation first emanated from the failure of South-West monsoon of 2009,
following which food prices rose sharply. Concurrently, the global economy made a sharp
recovery from the recession of 2009. As a result, global commodity prices including oil rose
substantially. India being a net commodity importer, particularly oil, the intermediate prices rose.
This quickly spilled over to non-food manufactured products inflation, making the inflation
process fairly generalized. In the subsequent one year between January 2012 to December 2012
the average WPI inflation moderated to 7.5 per cent led by all its major components except fuel
and power (Chart 1).

The high inflation during 2010 and 2011 was a combination of both adverse global and
domestic factors as well as supply and demand factors.
First, crude oil and other global commodity price trends as well as exchange rate
movements are increasingly playing an important role in defining domestic prices. With the
gradual external liberalization, the Indian economy is much more open and globalised now than
ever before. Currently, over 85 per cent of demand for crude oil in India is met by imports. The

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imported Indian basket of crude oil price rose from US $ 49 per barrel in April 2009 to an average
of US $ 79 per barrel in 2010 and further to US $ 108 per barrel in 2011 and remained high at
US $ 110 per barrel in 2012. Global metal prices, reflected in the IMF index, rose by 48 per cent
in 2010 and again by 14 per cent in 2011 before moderating by 17 per cent in 2012. Moreover,
the Rupee depreciated from an average of 45.7 per US dollar in 2010 to 46.7 in 2011. The
depreciation of the Rupee was particularly sharp in 2012 as the Rupee averaged 53.4 per US
dollar. Empirical evidence suggests that one percentage point change in the Rupee-dollar
exchange rate has 10 basis points impact on inflation. While, during 2010 and 2011, global
commodity prices had an adverse impact on domestic inflation, the depreciation of the Rupee
more than offset the beneficial impact of modest softening of global commodity prices on
domestic inflation in 2012.
There is another important dimension of India’s external sector linkage, particularly
towards explaining high non-food manufactured product inflation. Analysis suggests that the
pass-through from non-food international commodity prices to domestic raw material prices has
increased in the recent years reflecting growing interconnectedness of domestic and global
commodity markets. This trend is also corroborated by corporate finance data which show that
the share of raw material costs as a percentage of both expenditure and sales has been rising.
Therefore, as the economy is increasingly getting integrated, external sector developments are
progressively becoming important for domestic price behavior.
Second, while the growth in domestic agricultural production has stagnated around 3 per
cent per annum, the demand for food has increased. Although the country currently has sufficient
foodgrains stocks, it is not yet self-sufficient in pulses and oilseeds. Further, demand for protein
based products like meat, eggs, milk and fish as well as fruits and vegetables has increased
substantially with rising per capita income. The protein inflation has assumed a structural
character. This has also resulted in substantial divergence between WPI and CPI as food has a
larger share in the consumer price index basket.
Further, with the increase in income, real consumption expenditure has grown
th
significantly. Recently released key results of the NSSO 68 round survey (2011-12) on
household consumption expenditure indicate that real per capita consumption expenditure in
rural areas increased at an average rate of 8.7 per cent during 2009-12 as compared with 1.4 per
cent during 2004-09. Similarly, urban real per capita consumption increased by 6.7 per cent as
against 2.4 per cent in the corresponding period. The fact that real consumption expenditure
expanded during a period of high food inflation indicates that the demand remains strong,
feeding into higher price levels as supply elasticities remain low. The high food prices are
supported by increase in wages. The average nominal rural wage increase was of the order of 17
per cent during 2008-09 to 2012-13 so far. Even after adjusting for high rural consumer inflation,
real wage increase over 6 per cent per annum was significant (Table 2). In the formal sector,
company finance data suggest that the wage bill has risen at a faster rate since the middle of
2009-10. As wages increase, entitlement goes up, and consequently demand and preference for
essential commodities increases.

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 Third, with the persistence of near double-digit inflation in 2010 and 2011, the medium-
to long-term inflation expectations in the economy have risen, underscoring the role of higher
food prices in expectations formation. If inflation is expected to be persistently high, workers
bargain for higher nominal wages to protect their real income. This creates a pressure on firms’
costs and they may in turn increase prices to maintain their profits. Independently, the producers’
own inflation expectations also affect inflation directly by influencing their pricing behaviour.
If companies expect general inflation to be higher in the future, they may believe that they can
increase their prices without suffering a drop in demand for their output.
Fourth, there has also been added stimulus from the crisis driven fiscal and monetary
policy. Fiscal consolidation process was reversed in 2008-09 which impacted the
macroeconomic conditions (Chart 2). Higher fiscal expansion also impedes efficacy of monetary
policy transmission. The moderation in private demand resulting from anti-inflationary
monetary policy stance is partly offset by the fiscal expansion. Let me now turn to the role of
monetary policy in a little more detail.

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Role of monetary policy
The current phase of high inflation followed the global financial crisis, which affected
India’s economy, though not with the same intensity as advanced countries. India, though
initially somewhat insulated from the global developments, was eventually impacted
significantly by the global shocks through all the channels – trade, finance and expectations
channels. The Reserve Bank, like most central banks, took a number of conventional and
unconventional measures to augment domestic and foreign currency liquidity, and sharply
reduced the policy rates. In a span of seven months between October 2008 and April 2009, there
was an unprecedented policy activism. For example: (i) the repo rate was reduced by 425 basis
points to 4.75 per cent, (ii) the reverse repo rate was reduced by 275 basis points to 3.25 per cent,
(iii) cash reserve ratio (CRR) of banks was reduced by a cumulative 400 basis points of their net
demand and time liabilities (NDTL) to 5.0 per cent, and (iv) the total amount of primary liquidity
potentially made available to the financial system was over 5.6 trillion or over 10 per cent of
GDP. The Government also came up with various fiscal stimulus measures.
The Reserve Bank, in October 2009, highlighted the need for exit from crisis-time
monetary policy stimulus. But it was not easy to exit from the excessively accommodative
monetary policy stance for two main reasons. First, the year-on-year headline WPI inflation had
just barely turned positive and was entirely driven by food inflation (Chart 3). Industrial
production had started to pick up but exports were still declining. Hence, recovery was not
assured. Second, globally, most central banks were in favour of continuing stimulus. On the
other hand, domestically, consumer price inflation was high, households’ inflation expectations

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were rising and surplus liquidity was substantial. These developments had inflationary
consequences.

Nevertheless, the Reserve Bank withdrew the unconventional liquidity support measures
and restored the statutory liquidity ratio (SLR) of banks to its pre-crisis level. At the same time,
monetary policy had to recognize that the economic growth was recovering from the crisis time
slowdown and any aggressive monetary tightening at that point would have affected the
recovery. Subsequently, in January 2010, the CRR was raised by 75 basis points of banks’ net
demand and time liabilities (NDTL), and policy rate was increased for the first time in March
2010 by 25 basis points. Between March 2010 and October 2011 the policy repo rate was raised
by 375 basis points to contain inflation and anchor inflationary expectations. It may, however be
emphasized that policy rate was raised from a historically low level of 4.75 per cent. As inflation
had already risen sharply, the real policy rate during this period was negative. Thus, monetary
policy was still accommodative though the extent of accommodation was gradually closing
(Chart 4 & Table 3).

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 The policy rate was left unchanged at 8.5 per cent between October 2011 and March
2012. Consequently, the inflation rate started trending down from October 2011 and the real
policy rate tuned positive since January 2012. This enhanced the efficiency of monetary policy
which was reflected in easing of the inflation rate. Accordingly, the Reserve Bank reduced the

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policy rate by 50 basis points in April 2012 and again by 25 basis points in the last monetary
th
policy review on 29 January 2013. Currently the CRR stands at a historically low level of 4 per
cent of NDTL of banks and policy repo rate is at 7.75 per cent.
Conclusion
While I have tried to unravel the inflation puzzle and provide some explanation why
inflation remained entrenched despite output gap being negative, we know that sustained level
of high inflation is bad for the economy as it imposes real costs which are borne
disproportionately by the different segments of the economy. In order to bring inflation down on
an enduring basis and anchor inflation expectations there is a need for policy action on several
fronts.
First, it is important to aim for nutritional security not only to harness the demographic
dividend stemming from our sizeable young population but also to contain food prices. This will
require addressing the supply-demand imbalance in the agricultural sector and modernizing the
supply chain.
Second, concerted efforts are required to secure energy security for the country. The bulk
of our fossil fuel requirement is met by imports. A necessary step in this direction is market
related pricing of petroleum products to economize consumption and reduce the subsidy burden.
This should be supplemented by step up in electricity generation so as to minimize fall back
option of diesel generation of power.
Third, in a supply constrained economy, potential output is not a reliable gauge for
inflation threshold as firms operate below capacity and yet retain the pricing power. Hence,
reliability of power supply and availability of necessary industrial raw materials are important
for industrial capacity utilization and improvement in productivity. Besides moderating inflation,
this will also reduce reliance on imports of products for which domestic capacity exists.
Fourth, it is imperative to maintain exchange rate stability to cushion transmission of
international price pressures in commodities, particularly crude oil. This will require
management of the current account in our balance of payments with the rest of the world at
sustainable levels.
Fifth, fiscal consolidation is important for maintaining both domestic and external
balance so that we avoid the risks of twin deficits. As our own high growth experience of 2003-
08 suggests, lower fiscal deficit not only encourages private investment but also helps in
maintaining price stability.
Finally, while persevering with the steps to increase the depth of the financial market and
addressing credit constraints, monetary policy needs to be calibrated to the evolving growth-
inflation dynamics so that we move towards our potential growth in a non-inflationary manner.
For a country at our stage of development with a vast labour supply, potential growth is not a
constant. Only in an environment of price stability, a step up in investment accompanied by
productivity improvements could bolster potential growth. Even when the supply side factors

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dominate the inflationary pressures, given the risks of spillover into a wider inflationary process,
there is need for policy response. While monetary policy action addresses the risk of unhinging
of inflation expectations, attending to the structural supply constraints becomes important to
ensure that these do not become a binding constraint in the long-run, making the task of inflation
management more difficult. By ensuring a low and stable inflation, the Reserve Bank could best
contribute to social welfare.
I once again express my best wishes to the precious social welfare endeavors of
Poornawad Charitable Trust and its Life Management Institute and accept the honor conferred
on me with utmost humility. Thank You.

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Case 5. Adjusting to Saudi Arabian Culture

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 ANNEXURE VII

Westpac Bank Consultancy

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