(ENT300) : GUIDELINES & TEMPLATE
FUNDAMENTALS OF ENTREPRENEURSHIP (ENT300)
A2: BUSINESS OPPORTUNITY ASSIGNMENT (20%)
INSTRUCTIONS
⮚ This is a group assignment of 4 to 5 members.
⮚ The group members are required to choose ONE (1) business project – product
⮚ Plan the activities independently where students identify products/ services to sell at any
time within the semester for a period of one (1) day to thirty (30) days only.
TEMPLATE
a. Cover Page
b. Table of Contents
c. Executive Summary
d. MyENT Registration
e. Project Description
f. SWOT Analysis
g. Business Model Canvas
h. Experiential Learning
i. Appendices
BUSINESS OPPORTUNITY EVALUATION
For this assessment, the areas (evaluation dimensions) identified below is used to assess the
student’s work by specifying a score based on the descriptors delineated in the rubric form.
a. Preliminary Materials
⮚ This includes cover page, table of content and executive summary
b. MyENT Registration
➢ Each student is required to register and attach the certificate of registration.
c. Project Description
⮚ Give a brief introduction and explain the background of your business activity
⮚ Put pictures of your product
⮚ Mention the main points that you will be discussing in your report (5Ws & 1H)
⮚ State the source where and how you obtain financial assistance to start the business
activity
⮚ Show simple financial statement
(ENT300) : GUIDELINES & TEMPLATE
d. SWOT Analysis
⮚ List the strengths, weaknesses, opportunities & threats in a table form.
⮚ At least 3 points for each S, W, O & T.
e. Business Model Canvas
⮚ Construct a one-page BMC based on the activities that have taken place - fill in all
9 blocks.
⮚ Provide an explanation in paragraph all NINE (9) elements of BMC.
f. Experiential Learning
⮚ Describe what you have experienced and learned when doing the activity
⮚ Each member has to write their own experiential learning
g. Appendices
⮚ Put any relevant information about the business activity and evidence must be in
the current semester.
⮚ Examples promotion, receipts, snapshot conversation with customer, customer
testimonials, snapshots of FB and Instagram that show you conduct business
A3: BUSINESS PLAN REPORT (50%)
INSTRUCTIONS
⮚ This is a group assignment of 4 to 5 members.
⮚ The group needs to prepare a business plan for ONE selected business.
⮚ The business must be a partnership.
TEMPLATE
a. Preliminary Materials
b. Executive Summary
c. Business Background
d. Partners Background
e. Administrative Plan
f. Marketing Plan
g. Operational Plan
h. Financial Plan
i. Conclusion
j. Appendices
(ENT300) : GUIDELINES & TEMPLATE
BUSINESS PLAN EVALUATION
For each of the business plan component areas (evaluation dimensions) identified below, use the
evaluation rubric to assess the student’s work by specifying a score based on the performance
ratings and descriptors delineated in the rubric form.
a. Preliminary Materials;
⮚ Cover Page to include the following information:
❑ Name of University
❑ Faculty
❑ Name of Assignment & Business Name
❑ Name(s) of the student(s) & Matrix Number
❑ Group
⮚ Table of Contents to include the following information:
❑ Major sections
❑ Page numbers – roman numerals (i, ii, iii) & Arabic numerals (1,2, 3)
❑ Page number on the page itself
b. Executive Summary:
⮚ Briefly summarize the business plan.
⮚ Overview of the business and written last after the business plan is complete.
⮚ It has to be ONE page
c. Business Background
⮚ This section should provide a description of the business and should incorporate the
following elements:
❑ Basic information about business includes legal form (partnership)
❑ Reasons/ Justification for starting the business
❑ Purpose of preparing business plan
d. Partners Background
⮚ This section should provide a brief information of the partners.
e. Administration Plan
⮚ The description should incorporate the following elements:
❑ Business Mission, Vision, and Objectives
❑ Business Logo & Description
❑ Organizational Chart
(ENT300) : GUIDELINES & TEMPLATE
❑ Administration Personnel Schedule (include job position & roles &
responsibilities)
❑ Remuneration Schedule (Salary, EPF, SOCSO, EIS)
❑ Office Equipment, Fixture & Fittings & Office Supplies
❑ Administration Budget
f. Marketing Plan
⮚ The section should incorporate descriptions and analyses of the following elements:
❑ Product/ Service Description
❑ Target Market
❑ Market Size
❑ Competitors Analysis
❑ Market Share
❑ Sales Forecast
❑ Marketing Mix (Product, Pricing, Place/ Distribution Channels, Promotion
❑ Marketing Budget
g. Operational Plan
⮚ The description should incorporate the following elements:
❑ Process Planning
❑ Operation Layout
❑ Production/ Capacity Planning
❑ Material Requirement Planning
❑ Machine & Equipment Planning
❑ Location
❑ Business and Operation Hours
❑ Permits/ Licenses Requirement
❑ Operational Budget
h. Financial Plan
⮚ The section should incorporate descriptions and analyses of the following elements:
❑ Budgets (Administration Budget, Marketing Budget & Operation Budget)
❑ Project Implementation Cost & Sources of Financing
❑ Pro-Forma Cash Flow (3 years)
❑ Pro-Forma Income Statement (3 years)
❑ Pro-Forma Balance Sheet (3 years)
(ENT300) : GUIDELINES & TEMPLATE
i. Conclusion
⮚ Explain your stand about the proposed business
j. Appendices
⮚ Put any relevant information about the business
⮚ The partnership agreement
⮚ Business registration form
A4: BUSINESS PITCHING@PRESENTATION (10%)
INSTRUCTIONS
⮚ The team members must pitch@present based on the information in the business plan
report.
⮚ Business pitching is 5 minutes & 10mins Q&A or business presentation is 10mins & Q&A
20mins.
⮚ For the Q&A session, all members have to be prepared and ready to answer any questions
posed by the examiner.
BUSINESS PITCHING@PRESENTATION CONTENT
a. Welcome audience
b. Introduce group members
c. Business Overview
d. Marketing Plan
e. Financial Plan
f. Conclusion
BUSINESS PITCHING EVALUATION
For this assessment, the areas (evaluation dimensions) identified below is used to assess the
business pitching by specifying a score based on the following:
a. Introduction
b. Content
c. Defense Ability
d. Fluency & Clarity
e. Audio Visual
f. Non-Verbal Communication
g. Time Management
h. Preparedness
