Poonam Soni
Senior Manager - Retail Operations & E-Commerce
Phone: +919920850823
Email: poonam.soni23@[Link]
Address: Mumbai, India, Mumbai, India
Dynamic and result-oriented Senior Professional with 14+ years of extensive experience in Operations, Procurement, and
Business Development across B2B (MBO & SIS), Modern Trade (LFS), and E Commerce platforms. Proven track record in
driving business growth, optimizing procurement, and leading cross-functional teams to achieve operational excellence.
Expertise in market penetration, revenue generation, and developing high-performing teams. Known for strategic
leadership and execution in both national and international markets.
SKILLS
Planning | Leadership | Inventory Turnover | Pricing Strategies | Procurement | Forecasting | Research | Business
Development | Collaboration | Flipkart | Market Research | Market Penetration | Management | Business Objectives
| Textiles | Sales | Cross-Functional Collaboration | Operations | Product Assortment | Account Management |
Business To Business | Marketing | Negotiation | Vendor Management | Market Analysis | Category Strategy | Sales
Strategy | E-Commerce | Analytics | Strategic Planning | Supply Chain Optimization | Strategic Procurement |
Strategic Sourcing | Leadership Development | Strategic Leadership | Category Management | Merchandising |
Retail Operations | Supply Chain | Team Leadership | Operational Excellence | Operations Management
EDUCATION
PGDM IN MARKETING | Welingkar Institute Of Management, Mumbai, Jan 2012
Mumbai
[Link] | Mumbai University, Mumbai, Mumbai Jan 2010
EMPLOYMENT HISTORY
SENIOR MANAGER | Radhamani Textiles (Brand: Rareism) Jul 2023 - Present
• Led business growth efforts resulting in a 125% increase in MBO monthly revenue, from 30 lakhs to 68 lakhs across 38
stores.
• Boosted sales efficiency per store, driving average revenue per door from 80,000to 1.8 lakhs.
• Achieved a 43% increase in LFS performance, raising revenue from 80
lakhs to 1.15crores across 45 stores.
• Strategized and developed the Women Accessories category, improving product assortment and pricing to meet
market demand.
• Directed International Expansion efforts, successfully entering new territories by forming key partnerships with distributors
and retailers, resulting in profitable market penetration.
• Managed and mentored a team of 24 sales leaders, fostering a high-performance culture focused on operational
excellence and sales growth.
• Optimized procurement strategies, ensuring timely and cost effective sourcing of materials, reducing costs while
maintaining inventory efficiency.
DEPUTY MANAGER | Pepe Jeans India Jul 2022 - Present
• Spearheaded E-commerce business management across key platforms including Myntra, Nykaa, Ajio, Flipkart,
Amazon, and Tata Cliq, generating 90to 95 crores in annual revenue.
• Formulated and executed strategic Joint Business Plans (JBP) with marketplace partners, enhancing business growth
through favorable negotiations and product visibility.
• Implemented NSM (Net Sales Margin) and OSM (Operating Sales Margin) strategies, increasing profitability across
product categories.
• Drove forecasting and planning exercises based on sophisticated data analytics, anticipating demand and ensuring
optimal stock levels.
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• Managed discounting strategies for BAU and event-driven promotions, optimizing sales and inventory turnover across
online platforms.
CATEGORY MANAGER | Accessorize London, Planet Retail Sep 2021 - Present
• Managed an e-commerce portfolio generating 18
to 20 crores across platforms such as Myntra, Nykaa, Ajio, Flipkart,
Amazon, and Tata Cliq.
• Developed and implemented comprehensive category strategies, aligning with business goals and ensuring a well
curated product portfolio.
• Negotiated favorable terms with suppliers, enhancing product availability and increasing profitability.
• Collaborated with cross-functional teams to execute e commerce strategies, ensuring a seamless customer
experience and driving category performance.
• Conducted market research to identify customer preferences and competitive trends, leading to targeted product
assortments and successful marketing initiatives.
BRAND MANAGER | Brand Factory Future Group Mar 2019 - Present
• Managed a 48
crores turnover for Men's Accessories across all Brand Factory stores in India, doubling category
contribution from 1.5% to 3%.
• Launched the Lingerie subcategory, contributing an additional 1.5% to overall business revenue.
• Implemented brand and category strategies that significantly boosted sales and enhanced product visibility.
• Analyzed market trends and customer behavior to optimize product assortments and pricing strategies, resulting in
increased sales performance.
• Collaborated with retail partners to ensure effective product distribution and maximum visibility in-store.
BRAND MANAGER | Even 2 Odd Fashion Feb 2013 - Present
• Managed the *25 crore SIS business for major retail partners like Shoppers Stop, Central, Pantaloons, and more,
ensuring seamless operations and significant revenue growth.
• Expanded business channels by setting up Multi Brand Outlets (MBOs) and SIS across India, driving business
development strategies and increasing market penetration.
• Led strategic planning for merchandising and promotional activities, enhancing product visibility and driving sales
across multiple states.
• Coordinated with Zonal Managers and Area Sales Managers to ensure smooth daily operations, focusing on sales
targets and revenue growth.
• Developed and executed sales strategies based on thorough market analysis, successfully growing key business
channels.
ASST. MANAGER OPERATIONS | DEAL JEANS Feb 2012 - Present
• Managed operations for Exclusive Brand Outlets (EBO), optimizing store performance and improving customer
experience.
• Monitored daily store activities, ensuring alignment with overall business objectives and revenue targets.
• Developed operational strategies for store efficiency, resulting in improved sales performance across multiple
locations.
CORE COMPETENCIES
Business Development & Channel Expansion | Key Account Management | Team Leadership & Development | Sales
Performance Optimization | Cross-functional Collaboration | Market Analysis & Category Management | Inventory &
Supply Chain Optimization
LANGUAGES
English | Hindi | Marathi | Gujarathi |
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