POPKERN
BUSINESS
PLAN
BUSINESS OVERVIEW
Brand Name: Popkern
Tagline: "Pop na pop, super crunchy,
at masarap!"
Business Type: Small-scale snack food
business operated by students.
Location: Father Saturnino Urios
College of Bayugan Inc.
BUSINESS OVERVIEW
Product Offering: Gourmet
flavored popcorn including
Choco Popcorn, Strawberry
Flavored Popcorn, and Banana
Flavored Popcorn.
BUSINESS GOALS AND OBJECTIVES:
1. Short-term Goals:
- Successfully launch the Popkern brand
within the school.
- Create a buzz among students and
faculty, achieving sales of 50 bags per day
within the first month.
- Maintain consistent quality and
affordability of the product.
BUSINESS GOALS AND OBJECTIVES:
2. Long-term Goals:
- Establish Popkern as the top snack
choice on campus.
- Expand the variety of flavors based
on student preferences.
MARKET ANALYSIS
Target Audience:
- Primary: Students
- Secondary: Faculty and staff of Father
Saturnino Urios College
Customer Preferences:
- Students prefer affordable, flavorful, and
convenient snacks.
- Interest in trying unique and creative
flavors.
PRODUCT LINE
CHOCO POPCORN STRAWBERRY BANANA FLAVORED
FLAVORED POPCORN POPCORN
- A sweet, - Light and fruity, - A distinct,
chocolatey appealing to tropical flavor
treat perfect those who that stands out
for satisfying prefer a sweet from typical
cravings. yet refreshing popcorn
snack. offerings.
SALES AND MARKET STRATEGY:
1. Pricing:
- Affordable pricing with small bags at PHP 20 and large bags at PHP
35.
2. Promotion:
- Sampling: Offer free samples during the launch to attract customers.
- Posters and Flyers: Create eye-catching promotional materials to be
displayed around the campus.
- Social Media: Utilize student networks on platforms like Facebook to
spread the word.
- Classroom Promos: Offer special discounts for bulk orders by students
for events or gatherings.
SALES AND MARKET STRATEGY:
3. Distribution:
-Sell through face to face distribution or in the school
canteen and at school events.
- Take pre-orders from students and faculty for
convenient pick-up
