Republic of the Philippines
NUEVA ECIJA UNIVERSITY OF SCIENCE AND TECHNOLOGY
CWXQ+8M5, Cabanatuan City, 3100 Nueva Ecija
ISO 9001: 2015 CERTIFIED
Ramen Bliss: Filipino-inspired Ramen Shop
A Business Proposal Presented to the Electrical
Engineering Department in Partial Fulfillment of the
Course ES 353: Technopreneurship
Submitted by:
Bulacan, Lence Risen, DC.
De Castro, Clint Rafael, C.
De Leon, Joshua, V.
Gutual, Junnel, S.
Paragas, Caleb, S.
Peniero, Darryl Ernest, S.
Under the Supervision of:
Engr. Marben DV. Bartolome REE, RME
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1.1 Business Introduction
Description of the Product
Ramen Bliss is not just a meal; it is an elevated culinary experience that beautifully
combines traditional Japanese ramen-making with innovative Filipino influences. Designed for
discerning food enthusiasts, our ramen offers a harmonious blend of authenticity, comfort, and
modern creativity. At Ramen Bliss, each bowl starts with meticulously prepared broths that are
simmered for hours to achieve a rich depth of flavor, epitomizing umami.
These velvety broths are complemented by handcrafted noodles, fresh local produce, and
premium proteins, ensuring that every ingredient contributes to a symphony of flavors. Our menu
celebrates diversity, offering a range of signature bowls to satisfy different palates—from the
creamy, indulgent tones of tonkotsu to the bold, spicy allure of shoyu. Additionally, our unique
infusion of Filipino elements adds a fresh twist, making each dish an adventure for both seasoned
ramen connoisseurs and first-time diners.
We are committed to creating a dining experience that is both memorable and
approachable. The ambiance of Ramen Bliss reflects our dedication to quality and customer
satisfaction, providing a welcoming environment where individuals and families can savor the joys
of a thoughtfully crafted meal. Ramen Bliss aims to establish itself as a leader in the culinary
industry by combining exceptional taste with impeccable service. With each bowl we serve, we
strive to bring to life our vision: to provide not just a meal, but a moment of bliss.
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Chapter 1 Introduction and Insights – Technopreneurship
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1.2 Insights Ensuring Profitability and Business Stability
Licensing and Permits
Businesses established in the Philippines, whether as a sole proprietorship, a partnership,
or a corporation, must meet certain basic legal requirements. The first need is that a business and
its name be registered with the appropriate department or agency. The Department of Trade and
Industry requires that sole proprietorships be registered (DTI). Partnerships and corporations, on
the other hand, must be registered with the Securities and Exchange Commission (SEC).
After acquiring the necessary documents and permits, our business is to be registered under
the Bureau of Internal Revenue (BIR). Taxpayer Identification Number (TIN) acquired from the
Revenue District Office (RDO) within the location of our business is needed by the business owner.
Lastly, our group must register for government programs for the benefit of our employees
for possible employment procedures. Programs such as Social Security System (SSS), Philippine
Health Insurance Corporation (PhilHealth), and Home Development Mutual Fund (Pag-IBIG
Fund) can help with our employees’ benefits in terms of health, retirement, and loans for possible
employment procedures. The possibility of intending a training or education programs or
businesses, our business must be registered to the Department of Education (DepEd). For a food
business, our group must register with the Bureau of Food and Drugs (BFAD) to ensure our
product’s safety to be sold.
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Marketing Strategy
For the marketing strategy implemented in Ramen Bliss, our group will utilize “Yippie
Noodles Marketing Strategy & Marketing Mix” that MBA Skool Team published in 2017. In their
article, the MBA Skool Team elaborated the “4Ps” of marketing, including Product, Price, Place,
and Promotion, a marketing strategy that employs service innovation, pricing approach, and
promotion planning to help their business succeed. However, considering that we only need to
elucidate three out of four of the “4Ps” for our product, we will only expand Ramen Bliss’ service,
place, distribution, and promotion and advertising strategy.
Product Strategy for Stability and Sustenance
Ramen Bliss will provide high-quality ramen bowls that combine the traditional flavors of
Japanese cuisine with the rich and unique taste of Filipino ingredients. Each bowl is crafted with
care, using fresh, locally sourced ingredients to ensure exceptional flavor while supporting local
farmers and promoting [Link] maintain customer interest and loyalty, Ramen Bliss will
regularly introduce seasonal menu items, allowing diners to explore new and exciting flavors. Our
signature bowls, beloved for their balance of tradition and innovation, will remain a constant on
the menu. For added convenience, we plan to offer take-home ramen kits and ready-to-eat options,
giving customers the flexibility to enjoy their favorite ramen anytime, anywhere. Our commitment
to quality extends to every part of the dining experience, from the long-simmered broths to the
handcrafted noodles and premium toppings.
By focusing on consistent quality and introducing thoughtful innovations, Ramen Bliss
aims to ensure long-term customer satisfaction, steady business growth, and a lasting reputation
as a go-to destination for exceptional ramen.
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Promotion and Advertising Strategy
Ramen Bliss will use simple but effective methods to promote the brand and attract customers.
We’ll start by focusing on social media platforms like Facebook, Instagram, and TikTok. These
platforms will showcase our delicious ramen bowls with beautiful pictures, short cooking videos,
and customer reviews. Fun activities like giveaways and polls will keep people engaged and
interested. We will also team up with food bloggers and influencers to help spread the word about
our unique ramen. Their recommendations will encourage more people to try our food. In-store
promotions like free tastings, discounts, and loyalty rewards will help bring in new customers and
keep regular ones coming back. Posters and signs in and around the store will make our place stand
out. Lastly, we’ll connect with the community by joining local food events and hosting ramen-
making workshops. This will help us build a strong relationship with our customers while showing
them how much we care about the community. This simple but creative plan will help Ramen Bliss
grow and keep customers coming back.
1.3 Business Type Introduction and Explanation
Business Type
Ramen Bliss is a service-based business that specializes in providing high-quality,
handcrafted ramen bowls inspired by traditional Japanese cuisine with a Filipino twist. As a dine-
in and takeaway restaurant, Ramen Bliss focuses on delivering a unique dining experience that
combines flavorful meals, fast service, and a welcoming ambiance.
The business aims to cater to a wide range of customers, including families, young
professionals, students, and ramen enthusiasts, by offering a diverse menu and affordable pricing.
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Our ramen bowls are made from fresh, locally sourced ingredients, ensuring both quality and
sustainability.
By blending tradition with innovation, Ramen Bliss is committed to becoming a top choice for
ramen lovers, creating a brand that represents exceptional taste, community connection, and
culinary creativity.
What is Ramen Bliss
Ramen Bliss stands out by offering a unique fusion of traditional Japanese ramen
techniques and Filipino-inspired flavors. This combination creates a dining experience that blends
the authentic taste of Japan with the comforting and familiar flavors of Filipino cuisine, appealing
to both ramen enthusiasts and those seeking a new twist on a beloved dish.
The use of fresh, locally sourced ingredients is another defining feature of Ramen Bliss.
By prioritizing local produce, the business ensures high-quality meals while supporting local
farmers and promoting sustainability. This commitment to community and environment adds a
meaningful layer to every bowl served.
Additionally, Ramen Bliss takes pride in its handcrafted noodles, which are carefully
prepared to achieve the perfect texture and taste. These noodles, paired with flavorful broths and
innovative toppings inspired by Filipino culinary traditions, create a one-of-a-kind product that
cannot be found elsewhere.
These unique features position Ramen Bliss as a standout ramen shop, offering an
unforgettable combination of quality, flavor, and cultural innovation.
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Floor Plan and Building Proposal
The floor plan of Ramen Bliss is designed to create a cozy and functional space, making
the most of its compact size while ensuring a pleasant experience for both customers and staff. The
layout balances comfort, efficiency, and accessibility, ensuring smooth operations and a
welcoming atmosphere.
As customers step inside, they are greeted by a small entrance and waiting area near the
front door. This space features a bench or a couple of chairs for those waiting to be seated or
picking up takeout orders. A reception counter is positioned nearby, where staff can quickly assist
with seating arrangements, order inquiries, or payments.
The main dining area occupies the largest portion of the shop. It features 6 to 8 tables, each
accommodating 2 to 4 people. The tables are arranged to maximize seating capacity while
maintaining enough space for easy movement and privacy. Seating options include a mix of
individual tables for couples or solo diners and communal benches for groups, creating a flexible
and inclusive setup. Warm lighting and thoughtful decor enhance the ambiance, making the space
inviting and comfortable.
At the back of the shop is the kitchen, the heart of Ramen Bliss. Separated by a partial wall
or a service counter with a window, the kitchen allows for efficient food preparation and quick
service. It includes dedicated areas for cooking, food preparation, and dishwashing, with storage
cabinets neatly organized to optimize the use of space. The open kitchen design not only facilitates
workflow but also gives customers a glimpse of the care and craftsmanship behind each bowl of
ramen.
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A small restroom is conveniently located in the back corner, easily accessible to both
customers and staff while maintaining privacy. Wide pathways between tables ensure smooth
traffic flow and provide accessibility for all guests, including those with mobility challenges.
This compact yet well-thought-out layout ensures that Ramen Bliss offers a delightful
dining experience while maintaining a smooth and efficient operation in a small but spacious
environment.
Floor Plan for Ramen Bliss (PLACEHOLDER)
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Summary
Ramen Bliss is a service-based ramen shop that brings a fresh twist to traditional Japanese
cuisine by blending it with Filipino-inspired flavors. The business aims to offer high-quality,
handcrafted ramen bowls that provide customers with a unique and satisfying dining experience.
Using fresh, locally sourced ingredients, Ramen Bliss ensures exceptional taste while supporting
local farmers and promoting sustainability.
The shop is designed to be small yet spacious, providing a cozy and welcoming
atmosphere. The layout includes a customer dining area with 6-8 tables, a bar-style seating counter,
and a visible kitchen for transparency and efficiency. Additional spaces include a small waiting
area at the entrance, a neatly arranged restroom at the back, and wide pathways to ensure comfort
and accessibility.
The marketing strategy focuses on engaging customers through social media platforms like
Facebook, Instagram, and TikTok, where stunning visuals, giveaways, and interactive posts attract
attention. Collaborations with food bloggers and in-store promotions like tastings, discounts, and
loyalty rewards further enhance customer engagement. Community events, such as ramen-making
workshops, are also part of the strategy to establish local connections.
Ramen Bliss ensures long-term stability through regular menu updates, including seasonal
flavors and take-home ramen kits, while retaining best-selling dishes. Its commitment to
innovation and quality positions it as a top choice for ramen lovers in the area.
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The shop's mission is to provide exceptional ramen while creating a warm and memorable
experience for every customer. By balancing tradition, innovation, and community connection,
Ramen Bliss aims to become a staple dining destination in the community.
Location Presentation and Analysis
The proposed location for Ramen Bliss is at CWVV+WF3, Maharlika Highway, Acropolis
North, Sumacab Sur, Cabanatuan City, Nueva Ecija. This spot offers a strategic advantage for
establishing a ramen shop due to its prime accessibility, proximity to the target market, and overall
business-friendly environment.
Situated along the Maharlika Highway, one of the busiest thoroughfares in Cabanatuan
City, this location ensures high visibility and easy access for customers. The highway connects
various parts of the city and is frequented by both local residents and travelers, making it an ideal
spot to attract a wide range of customers. Additionally, its location near Acropolis North, a thriving
residential and commercial area, provides a steady flow of potential diners, such as families,
students, and young professionals.
The surrounding area is a blend of commercial establishments, residential subdivisions,
and public amenities. This ensures that the shop will benefit from natural foot traffic while also
being conveniently accessible to the local community. Its proximity to schools, offices, and
shopping centers further enhances its potential to attract diverse customer groups, from busy
professionals to families looking for a casual dining spot.
Another key advantage of this location is the availability of ample parking space, which
adds convenience for dine-in customers. The spacious environment also allows for an efficient
NUEVA ECIJA UNIVERSITY OF SCIENCE AND TECHNOLOGY. AY 2024-2025
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layout of the shop, ensuring that customers can enjoy a comfortable dining experience while staff
can operate smoothly in a well-designed kitchen and service area.
Cabanatuan City itself is a growing urban center, often referred to as the "Gateway to the
North." As the city continues to develop economically, the proposed location provides an
opportunity for Ramen Bliss to establish a strong foothold in a market with increasing foot traffic
and demand for unique dining experiences.
By choosing this spot, Ramen Bliss can combine convenience, visibility, and access to its
target market, ensuring a successful launch and long-term growth in the competitive food industry.
NUEVA ECIJA UNIVERSITY OF SCIENCE AND TECHNOLOGY. AY 2024-2025
Chapter 1 Introduction and Insights – Technopreneurship
CWXQ+8M5, Cabanatuan City, 3100 Nueva Ecija
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Methods and Sources of Data
This study adopts a quantitative research approach to collect measurable data on customer
preferences, price sensitivity, and dining habits specific to ramen restaurants. The quantitative
method is chosen for its ability to provide structured and objective insights that can be statistically
analyzed to guide data-driven decisions for Ramen Bliss. This approach aligns with the goal of
understanding the target market's needs, dining preferences, and willingness to spend, ensuring
that Ramen Bliss can create a menu, pricing strategy, and dining experience that appeal to its
audience.
As noted by SAGE (2023), quantitative research is known for its structured and objective
nature, allowing for the generation of statistically reliable data through numbers. This method is
particularly well-suited to Ramen Bliss because it translates customer behaviors and opinions into
actionable metrics. These insights will inform decisions about menu design, promotional
strategies, and price points with greater precision and confidence.
Through surveys, questionnaires, and data collection tools, the study seeks to gather key
metrics such as preferred ramen flavors, dining frequency, and average spending habits. These data
points will help shape Ramen Bliss into a competitive and customer-focused ramen shop.
Data Collection
Data for Ramen Bliss will be gathered through a structured survey composed of closed-
ended questions using Likert scales and multiple-choice options. The survey will focus on areas
aligned with the Ramen Bliss Business Model Canvas, such as Customer Segments, Value
Proposition, and Revenue Streams.
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Chapter 1 Introduction and Insights – Technopreneurship
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The Business Model Canvas is a tool used to map out the critical aspects of a business,
including key activities, customer relationships, channels, and financial elements. According to the
Interaction Design Foundation (2021), this approach ensures that key actors and activities are
clearly defined. By using this structured format, responses will remain consistent, enabling
effective quantitative analysis of the insights collected.
The survey will aim to understand customer preferences, behavior, and price sensitivity to
guide Ramen Bliss in developing strategies for product positioning, customer targeting, and
pricing. This will support data-driven decisions to ensure the business’s success.
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Chapter 1 Introduction and Insights – Technopreneurship
CWXQ+8M5, Cabanatuan City, 3100 Nueva Ecija
