Click n’ Go

A Business Plan Prepared by:

Ilagan, Jared Shaun L.
Montellano, Ysabelle Homer G.
Pascual, Jason M. Mandia,
Denice Gillian R.
Ferrer, Lorrainne C.
Fernandez, Nicole S.
Robles, Marco Miguel M.
Janda, Francis Louis M.
Submitted to:
Mrs. Katherene V. Tagoranao
November 25, 2024
TABLE OF CONTENTS
I. Executive Summary.......................................................................................................

II. Description of the Business..........................................................................................

III. The Products or Service................................................................................................

IV. Market Strategies

 Definition of the Market Share ..................................................................

 Positioning Strategy...................................................................................

 Pricing Strategy .........................................................................................

 Distribution Strategy ................................................................................

 Promotion Strategy ..................................................................................

V. Analysis of Competition ...............................................................................................

VI. Operations and Management ......................................................................................

VII. Financial Data .............................................................................................................

VIII. Supporting Documents..............................................................................................

[Link] SUMMARY
[Link] OF THE BUSINESS

Click n Go is an on-demand delivery service located in Isok 1 Boac, Marinduque that

offers fast and affordable transportation services. Click n' Go ownership status is corporation

who work as a team. Our service allows customer to easily book a delivery whether it's food,

groceries, packages, or any other type of delivery through user friendly mobile-app or website

and have it delivered by our driver. This app connects users with local couriers in real-time,

ensuring fast, reliable, and cost-effective services.

Click n' Go also support local businesses by helping them reach a broader customer base.

Many small and medium-sized businesses, especially those in local communities, may struggle

with attracting customers due to limited exposure or geographical constraints. By utilizing this

app, these businesses can expand their reach beyond their immediate vicinity and serve

customers who may not otherwise have visited in person. This not only helps local businesses

increase their sales but also promotes economic growth within the community.

Click n' Go service helps busy people, students, families or anyone in need of fast

delivery services. Delivery services save time and effort by bringing goods directly to people's

homes or workplaces, which is especially helpful for those who are busy, have mobility issues, or

don't want to leave their homes. Also, during times of illness and bad weather Click n' Go

provide a safe way for people to get what they need without risking exposure or having to go out

in unsafe conditions. We make sure to provide quick and secure delivery.

[Link] PRODUCT AND SERVICE

Click n’ Go is an innovative online website designed to provide users with convenient,

fast, and reliable access to a variety of products and services. The goal of Click n Go is to offer a

seamless experience that simplifies the online shopping process, while delivering a diverse array

of products and services directly to the customer’s doorstep or preferred location. Customers can

easily click the app Click n Go and order anything they would love. Customers may wait 15 to

30 minutes for their food to arrive. Click n Go will offer on-demand delivery for customers who

require immediate or fast delivery of their products. This service will be designed for busy

professionals, time-sensitive items, or urgent grocery runs. Express delivery: Delivery within 15-

45 minutes depending on the location. Same-day delivery: Same-day delivery for orders placed

before 12 PM. Scheduled delivery: Customers can select their preferred delivery time. Click n

Go will have a dedicated 12 hours customer support team that can assist with:

•Product inquiries

•Returns and exchanges

•Tracking and delivery updates

•Technical assistance for complex products

Personalized shopping recommendations through a concierge service and diverse

selection of items ensures that Click n Go meets the needs of various customers. Competitive

Advantages of Click n Go:

 •Wide range of products: Offering a large and diverse selection of items ensures that

Click n Go meets the needs of various customers.

•Seamless Experience: Easy navigation, secure payment options, and fast delivery.

•Customer-Centric Services: 12 hours customer support, concierge services, and

personalized shopping experiences.

Furthermore, Click n Go’s combination of a vast product catalog and value-added

services will differentiate the platform from competitors. By providing a highly personalized,

efficient, and convenient shopping experience, Click n Go aims to become a go-to destination for

consumers seeking convenience and quality in their everyday purchases.

[Link] STRATEGIES
I. Positioning Strategy
Click N' Go positions itself as Marinduque’s most dependable, community-oriented

delivery service. Key strengths include local route expertise, reliability, and ease of booking. The

brand emphasizes community support, eco-friendly practices, and partnerships with local

businesses to create a trusted identity in Marinduque. Through local advertising, community

outreach, and social media engagement, Click N' Go builds a recognizable, reliable brand image

that resonates with Marinduque’s residents.

II. Pricing Strategy

Click N' Go adopts a value-based pricing strategy, balancing affordability with high-

quality service tailored to Marinduque. Competitive pricing helps attract a broad customer base,

from individual users to small businesses. The company offers flexible pricing options, including

loyalty rewards, tiered pricing, and dynamic pricing during peak times, making services

accessible while maintaining a strong value proposition.

III. Promotion Strategy

Click N' Go’s promotion strategy focuses on building brand awareness and encouraging

trial through both online and offline channels:

Social Media Marketing: Leverage Facebook and Instagram to engage with Marinduque’s

community by showcasing customer stories, posting delivery updates, and sharing special offers.

Local Partnerships: Collaborate with local restaurants, retail stores, and online sellers to

cross-promote services. Partnering businesses can offer discounts for customers using Click N'

Go for deliveries, increasing visibility and incentivizing use.

 In-Community Events and Sponsorships: Participate in or sponsor local events, such as

festivals or community gatherings, to connect directly with residents and raise brand awareness.

Referral Program: Implement a referral program where existing customers receive

discounts or rewards for bringing in new users. This encourages word-of-mouth promotion and

expands Click N' Go’s customer base.

Local Radio and Print Ads: Utilize local radio stations and community newspapers for

ads and promotions, reaching audiences who may not be as active on social media.

Loyalty Program: Reward frequent users with discounts, exclusive offers, or priority

service options to encourage repeat use and build a loyal customer base.

IV. Distribution Strategy

Click N' Go’s distribution strategy focuses on optimizing its delivery network across

Marinduque to ensure timely and efficient service:

Central Hub and Satellite Points: Establish a main hub in a central area of Marinduque

with smaller satellite points in key towns to streamline operations. This hub-and-spoke model

helps Click N' Go manage logistics effectively and reduces delivery times.

Localized Delivery Routes: Develop specialized delivery routes based on Marinduque’s

layout to maximize efficiency and reduce travel time. Drivers are trained on local routes to

handle both urban and remote areas effectively.

Online Booking Platform: Use an accessible online booking system where customers

can easily place orders, track their deliveries, and make payments. This system simplifies the

booking process and supports a seamless customer experience.

 Fleet and Delivery Scheduling: Maintain a flexible fleet with scheduling based on

demand patterns. During peak times, increase vehicle availability to ensure timely deliveries.

Integrated Logistics Partnerships: Partner with local suppliers and vendors to coordinate

logistics and reduce costs. This helps Click N' Go expand its reach and service offerings without

requiring excessive additional infrastructure.

[Link] OF COMPETITION

In evaluating the competition for Click n’ Go in Marinduque, it is essential to consider

factors such as a good service quality, an effective operation, and most of all customer

satisfaction. The local transportation and delivery service market is growing, with a lot of

competitors offering different selling points and various features to meet the different needs of

their customers. Different and already established providers like Hook PH Express, J&T

Express, and Mandin, presents consumers with different delivery and price ranges at different

price points.

Reliability is one of the most critical factors the customers really look for in a delivery service

and in choosing one. Providers like Hook PH Express offer services such as 24/7 availability,

they ensure that they can be contacted for urgent deliveries, but the lack of customer reviews

shows and raises questions about how consistent they can be. J&T Express, one of the most

established or well-established name in the field, it’s recognized for its extensive network here in

Marinduque. However, with its limited service hours, ending at 6 PM, and with mixed customer

reviews shows that there is room for more improvements that can be made, in both their service

quality and their punctuality. Some brands like Mandin, on the other hand, is highly rated for

their personalized and localized services mainly in Gasan, Marinduque, however with its limited

scale and early cutoffs restricts its ability to take on or handle larger or more urgent delivery

requests. Click n’ Go primarily positions itself as a, reliable, and a customer-friendly food

delivery and ride service.

Local delivery services here in Marinduque have a unique advantage, as they are very familiar
with the local area and may have an established loyal customer base. For Click n' Go! to excel or

grow in this competitive environment, we will be focusing on fast and reliable delivery time,

competitive pricing and by also providing an acceptable user experience through our website. By

also staying in tune with the needs of the local people and market and adjusting our strategies

accordingly and timely will be crucial for Click n' Go to grow and succeed in Marinduque.

S.W.O.T. Analysis of the Business

Strength Weaknesses Opportunities Threats
Fast and reliable Competition Growing demand for Competitive Pricing
delivery food delivery services
Competitive pricing Limited market Opportunities to Moderate
presence partner with local competition
restaurants
Multi-Purpose Limited capital Market Expansion Potential delivery
Application delays due to external
factors
[Link] AND MANAGEMENT
A. ORGANIZATIONAL STRUCTURE
 Click n' Go is an online app that offers a motor-taxi and delivery services. With the

complexity demanded, organizational management will take place.

In organizing and managing the business, the owners of Click n' Go are composed of Mr.

Jared Shaun L. Ilagan, Ms. Ysabelle Homer G. Montellano, Mr. Jason M. Pascual, Ms. Denice

Gillian R. Mandia, Ms. Lorrainne C. Ferrer, Ms. Nicole S. Fernandez, Mr. Marco Miguel M.

Robles, and Mr. Francis Louis M. Janda. With this management, it will ensure that the customers

will enjoy good and quality services, reaching the heights of standard.

Mr. Ilagan, the General Manager of Click n' Go, will serve as the head and the minds of

this organization. He will be the one taking the lead on the daily operations of the business. He is

also responsible for efficiency and profits of the company. He is also assigned for long-term

plans of the business. The general manager will be responsible in achieving company's goals and

objectives by utilizing its own resources.

Ms. Montellano, the Financial Manager, will lead Click n' Go in financial matter of the

company. She will organize the annual financial statements, cash-flows, the daily balance sheets

and other finance-related. Her main goal is to maintain the company solvent and to create

revenue and budget projections. She will oversee the improvements of the company, leading to

more net work and expansion of the business.

Mr. Pascual, the Operation Manager, is the backbone of the company. Aside from the

general manger, he will also see oversee the daily operations of Click n' Go, making sure the

efficiency and productivity of the operation. He will lead the implementation of the right

processes and practices of the operation.

 Ms. Mandia, the Marketing Manager, estimates the demand of the market. She will be

responsible for the advertising, promotion, and marketing of the company. She is responsible for

the strategies will be done, in other to compete in the market. Her skills will help the

organization to it's success, giving them on the right spot in the industry.

Ms. Ferrer, the Customer Service, is the support offered to the customers. She will be

responsible in conversing with the customers with regards on providing assistance, resolving

complaints, answering questions and processing the orders and services. She will become the

medium between the organization and the customers. Her vital role will help Click n' Go to

improve their services, putting it on the top.

Ms. Fernandez, the Supervisor of Click n' Go, is the third in overseeing the operations.

She will lead all the staffs in undertaking the the work. She will also become the representative

of all the staffs. She will monitor the operations of the business. She will also communicate with

the Operation and General Manager about the process of the business.

Lastly, Mr. Robles, alongside with Mr. Janda are the Click n' Go's staffs. They will be the

one undertaking the operation. Mr. Robles and Mr. Janda will served as motor-taxi and delivery

riders. They will provide the labor for the company, which will help the business grows.

B. OPERATION EXPENSES

OPERATING EXPENSES PRICE

Stable data connection 500.00

Developer maintenance 5,000.00

Rent 15,000.00

Motorcycle gasoline 1,500.00

Insurance 90,000.00

Depreciation 10,000.00

Payroll 100,000.000

TOTAL 222,000.000

C. PERMITS AND LICENSE

PERMITS AND LICENSES AMOUNT

SEC Certification of Recognition 2,530.00

Mayor's Permit 4,000.00

Barangay Clearance 100.00

BIR Registration 500.00

TOTAL 7,130.00

D. Capital Requirements

CAPITAL REQUIREMENT AMOUNT

Webapp development 25,000.00

Motor driver gears and fixtures 20,000.00

Labor costs 21,540

Utilities cost 7,000.00

FUND REQQUIREMENT 73,540.00

E. COST OF SERVICERS AVAILED

PARTICULARS VALUE

Motor-taxi transportation 70,000.00

Delivery services 250,000.00

COST OF SERVICES AVAILABLE 320,000.00

[Link] DATA
Click n’ Go
Projected Income Statement
For the year ended December 31, 2025
( in pesos)

Category Amount (PHP)

Sales 210,000
Cost of Services Provided (-80,000)
Gross Profit 130,000
Operating Costs:
Gasoline and Maintenance (-36,000)
Salaries (2 Drivers, 1 Admin) (-72,000)
Mobile Data & Signal Expenses (-6,000)
Marketing (Social Media, Print) (-12,000)
Rent (Hub and Satellite Points) (-24,000)
Miscellaneous Expenses (-6,000)
Total Operating Costs (-156,000)
Net Income (Loss) -26,000

Click n’ Go
Projected Cash Flow Statement
For the Month Ended Jan – Dec 31, 2025

Month Opening Balance (PHP) Inflow (PHP) Outflow (PHP) Closing Balance (PHP)
January 10,000 18,000 15,000 13,000
February 13,000 18,000 15,000 16,000
March 16,000 20,000 18,000 18,000
April 18,000 20,000 18,000 20,000
May 20,000 22,000 20,000 22,000
June 22,000 25,000 22,000 25,000
July 25,000 28,000 25,000 28,000
August 28,000 28,000 25,000 31,000
September 31,000 30,000 28,000 33,000
October 33,000 30,000 28,000 35,000
November 35,000 35,000 32,000 38,000
December 38,000 36,000 34,000 40,000
Total - 310,000 280,000 40,000
 Click n’ Go
Projected Balance Sheet
For the year ended December 31, 2024

Amount
Assets
(PHP)
Current Assets
Cash 40,000
Accounts Receivable 20,000
Total Current Assets 60,000
Fixed Assets
Motorcycles (2 units) 120,000
Equipment & Booking
50,000
System
Less: Depreciation (-15,000)
Total Fixed Assets 155,000
Total Assets 215,000
Liabilities
Accounts Payable 25,000
Total Liabilities 25,000
Equity
Owner’s Equity 150,000
Retained Earnings 40,000
Total Equity 190,000
Total Liabilities and
215,000
Equity

[Link] Documents
NAME: Ilagan, Jared Shaun L.

Phone no. 09662100611

E-mail: jaeshaunilagan@[Link]

Address: Mercado, Boac, Marindueque

Personal Data:
Date of birth: October 17, 2006
Age: 18
Sex: Male
Civil status: Single
Nationality: Filipino

Summary of Qualification
Education:
Pre-school: Casa De San Domenico
Elementary: St. Mary’s College of Marinduque, Inc.
Junior Highschool: St. Mary’s College of Marinduque, Inc.
Senior Highschool: St. Mary’s College of Marinduque, Inc.

Skills: Dancing, singing, communication, adaptability, time management, fast-learner.

Name: Robles, Marco Miguel M.

 Phone no. 09153150572

E-mail: marcorobles604@[Link]

Address: Malusak, Boac, Marinduque

Personal Data:
Date of birth: March 31, 2007
Age: 17
Sex: Male
Civil status: Single
Nationality: Filipino

Summary of Qualification
Education:
Pre-school: JOF Learning School
Elementary: St. Mary’s College of Marinduque, Inc.
Junior Highschool: St. Mary’s College of Marinduque, Inc.
Senior Highschool: St. Mary’s College of Marinduque, Inc.

Skills: Drives motorcycle, cook, plays instruments and sings.

Name: Janda, Francis louis M.

Phone no. 09672746745

 E-mail: jandafrancislouis@[Link]

Address: Balaring, Boac, Marinduque

Personal Data:
Date of birth: November 20, 2007
Age: 17
Sex: Male
Civil status: Single
Nationality: Filipino

Summary of Qualification
Education:
Pre-school: Little Star Pre-School
Elementary: St. Mary’s College of Marinduque, Inc.
Junior Highschool: St. Mary’s College of Marinduque, Inc.
Senior Highschool: St. Mary’s College of Marinduque, Inc.

Skills: Plays guitar and cooks.

Name: Pascual, Jason M.

Phone no. 09270068418

E-mail: pascualjason585@[Link]
 Address: Sawi, Boac, Marinduque

Personal Data:
Date of birth: October 13, 2007
Age: 17
Sex: Male
Civil status: Single
Nationality: Filipino

Summary of Qualification
Education:
Pre-school: Sawi Elementary School
Elementary: Sawi Elementary School
Junior Highschool: St. Mary’s College of Marinduque, Inc.
Senior Highschool: St. Mary’s College of Marinduque, Inc.

Skills: Fixing electronics, cooking, coding and programming.

Name: Montellano, Ysabelle Homer G.

Phone no. 09155886780

E-mail: ysabellehomer@[Link]

Address: Bahi, Gasan, Marinduque

Personal Data:
Date of birth: July 17, 2007
Age: 17
Sex: Female
Civil status: Single
Nationality: Filipino

Summary of Qualification
Education:
Pre-school: Little Star Pre-School
Elementary: Don Luis Hidalgo Memorial School
Junior Highschool: Marinduque National Highschool
Senior Highschool: St. Mary’s College of Marinduque, Inc.

Skills: Singing, painting, and loves to read books.

Name: Ferrer, Lorraine C.

Phone no. 09165540988

E-mail: rainneee28@[Link]

Address: Binunga Yook, Buenavista, Marinduque

Personal Data:
Date of birth: August 28, 2007
Age: 17
Sex: Female
Civil status: Single
Nationality: Filipino

Summary of Qualification
Education:
Pre-school: Binunga Elementary School
Elementary: Binunga Elementary School
Junior Highschool: Yook National Highschool
Senior Highschool: St. Mary’s College of Marinduque, Inc.

Skills: Dancing and roleplaying, also goods at communicating.

Name: Fernandez, Nicole S.

Phone no. 09270068709

E-mail: siguenicole508@[Link]

Address: Isok 1, Boac, Marinduque

Personal Data:
Date of birth: March 27, 2007
Age: 17
Sex: Female
Civil status: Single
Nationality: Filipino

Summary of Qualification
Education:
Pre-school: Binunga Elementary School
Elementary: Binunga Elementary School
Junior Highschool: Yook National High School
Senior Highschool: St. Mary’s College of Marinduque, Inc.

Skills: Good at drawing, cooks, and also loves reading books.

Name: Mandia, Denice Gillian R.

Phone no. 09260463106

E-mail: gilliandenice19@[Link]

Address: Balimbing, Boac, Marinduque

Personal Data:
Date of birth: January 19, 2007
Age: 17
Sex: Female
Civil status: Single
Nationality: Filipino

Summary of Qualification
Education:
Pre-school: Balimbing Elementary School
Elementary: Balimbing Elementary School
Junior Highschool: St. Mary’s College of Marinduque, Inc.
Senior Highschool: St. Mary’s College of Marinduque, Inc.

Skills: Dancing, singing and cooking.