MBA in BUSINESS ANALYTICS

2023-24
"Master the Business Acumen Powered by Analytics"
 VISIONARIES

"What do we propose to do here? We want to

develop a scientific approach in Pilani, which
means that there would be no dogma. There will
be a research for truth. What we propose to do
here is to cultivate a scientific mind."
Late Shri G.D. Birla
Founder Chairman, BITS Pilani

"... to prepare young men and women to act as

leaders for economic and industrial
development of the country and service to
humanity."
Late Dr. K.K. Birla
Former Chancellor, BITS Pilani

"What is it that can empower our nation? The

most obvious answer is education. Education
that enhances livelihoods but also education
that is value based. Education that gives roots
and gives wings as well."
Dr. Kumar Mangalam Birla
Chancellor, BITS Pilani
 TABLE OF CONTENTS

Message from Director and HOD 1

About the Institute 2
About Department of Management 3
MBA in Business Analytics Programme 4
Highlights of the Programme 5
Overview of the Programme 6
Academics 7
Skill Based Learning 12
Mentorship Programme 14
Webinar Series 15
Summer Internship Programme 16
Practice School 17
Placement 18
Infrastructure 19
Student Activities 21
Student Committee 23
Student Clubs 24
Student Profile 27
Notable Alumni 28
Admission Process 30
Fee Structure 31
Financial Assistantship 32
How to Reach Pilani 33
Application Process for AY 2023-24 Intake 34
Glimpses of BITS Pilani 35
 DIRECTOR'S MESSAGE
The MBA in Business Analytics, introduced by the Department of Management at BITS Pilani,
helps the student to master the business acumen powered by analytics. The Department
endeavors to prepare impactful leaders of the future with an aim at advancing management
knowledge. The focus is not only on producing impactful business analysts, but also on
developing innovative and result-oriented, yet socially responsible individuals who are eager to
work for the greater good of humankind.

The department is continuously evolving with the tireless efforts put forth by a vast alumni base, excellent faculty
members and state of the art infrastructure, apart from many other important factors. I welcome all aspiring students
to explore their opportunities for growth by getting involved with the Department of Management. We are here to
nurture the brightest of minds to sharpen their business skills and facilitate their holistic development. Finally, I
reaffirm my faith in knowledge being the supreme power. Let us cherish this power together for a brighter future.

PROF. SUDHIRKUMAR BARAI

DIRECTOR
BITS PILANI, PILANI CAMPUS

HOD'S MESSAGE
Greetings! BITS Pilani is committed to excellence in the field of management education. BITS
Pilani brings cutting edge thinking and best learning practices to its MBA in Business Analytics
programme through three semesters of rigorous classroom training, coupled with provision for 6
months' exposure to industry through a structured and evaluative internship (Practice School)
making the programme unique.

Teaching pedagogy includes classroom lectures, hands-on lab work, workshops, case studies, individual and group
projects, guest lecture from industrial leaders etc.

BITS Pilani provides an environment for development of a socially aware and context sensitive personality with
uncompromising integrity of character. We aim to craft careers for future business analysts with a vision to make an
impact in an ever-changing business world. In addition, the Department of Management enhances value through its
connection to an enviable alumni network spread across the world at key positions in both corporates and academics.

I would like to cordially invite all the interested students, researchers, alumni, experts from industry and academia, and
prospective employers to explore the MBA in Business Analytics programme offered by the Department of
Management, BITS Pilani.

PROF. UDAYAN CHANDA

HEAD, DEPT. OF MANAGEMENT
BITS PILANI, PILANI CAMPUS

01
 ABOUT THE INSTITUTE

The Birla Institute of Technology & Science (BITS) Pilani is one of India's leading higher education institutes
and a deemed university under Sec. 3 of the UGC Act 1956. The institute has been recognized as an
"Institution of Eminence" by MHRD. The primary motive of BITS is to train young men and women able and
eager to create and put into action ideas, methods, techniques, and information.

Over the years, BITS Pilani has provided the highest quality technical education to students from all across
India admitted on the basis of merit & a critical selection process. Its graduates may be found throughout the
world in all areas of engineering, science, humanities, and management.

Academic Curriculum at BITS is continuously being innovated and refreshed to reflect the latest
developments in technology and match the trends within the industry. Pure academics are supplemented by
persuasive industry engagement and every student is exposed to practical applications of classroom
knowledge under a structured semester-long engagement programme.

The institute is committed to generating, disseminating, and preserving knowledge, and to working with
others to bring this knowledge to tackle the challenges facing the world.

02
 ABOUT DEPARTMENT OF MANAGEMENT

VISION
To advance management knowledge and
develop impactful leaders.

MISSION

To be the destination of first choice for key

stakeholders viz. students, faculty, organizations
and community community by designing and
delivering cutting-edge management programme
in a learning environment that develops leaders
who are socially responsible, innovative & result
oriented.

EVOLUTION & MILESTONES OF BITS MBA

The Department of Management (earlier known as the management group) at BITS Pilani was established in the year 1971. It
initially offered two years' Master of Business Administration (MBA).
In 1973 MBA evolved into the integrated first-degree programme MMS (Master of Management Studies) which was a blend of
engineering and management. The objective of this programme is to bridge the gap in the industry by providing quality
management professionals with strong technical skills and acumen for managing a business.
Based on demands from the industry, the course was restructured again as MBA in 2006. It is a two-year Post-Graduate
Programme for graduates who wish to pursue their career in management.
BITS Pilani is consistently ranked within top 30 over-all among educational institutes in India as per NIRF.
It is ranked among the top 10 private institutes in India by Outlook-ICARE Survey, 2019.
Management education in BITS Pilani is ranked within the top 500 globally by QS (2021).
The WEEK Hansa Research Best B Schools Survey, 2019 has ranked BITS Pilani among the top 30 B-Schools in India.
Catering to the contemporary industry demands, BITS Pilani has introduced an MBA in Business Analytics from the academic
year 2021-22.

03
 MBA IN BUSINESS ANALYTICS PROGRAM

MBA in Business Analytics is a two-year full-time residential programme aimed at creating business analytics
professionals employable by leading Indian and foreign firms. The programme integrates technology with statistical
and quantitative modeling techniques to provide students with the foundation needed for data-driven decision
making, as well as for graduate study in the field of Business Analytics. The focus of this programme is on the
application of analytics and Technology in all the functional areas of management, including but not limited to,
marketing, finance, operations, human resources, entrepreneurship, etc. The curriculum balances a depth of
analytical training with a breadth of business knowledge. This programme is designed for those who have an
analytical mindset, and interested in tackling challenging business problems.

The major perks of the on-campus MBA in Business Analytics programme:

Develop awareness of the descriptive, predictive, and prescriptive modeling comprising Business Analytics.
Have a strategic understanding of business analytics and business disciplines to make holistic judgments when
analyzing business situations.
Apply deep analytical skills, business knowledge, and critical problem-solving expertise to efficiently and
effectively transform data into sound business decisions that give a competitive edge.

04
 HIGHLIGHTS OF THE PROGRAM

Offered by a deemed university, an Institution of Eminence, ranked 18th in India (NIRF 2022)
BITS Pilani is in 501-550 band globally for Business and Management Studies by QS World University Rankings
(2022)
Two year on-campus programme benchmarked with the best in the world
Top class faculty with doctoral and post-doctoral experience
Legendary alumni network
World class infrastructure in a lush green campus
One to one mentoring programme and continuous interaction with industry leaders
Option of six months’ structured and paid internship
Paid teaching assistantship opportunity

05
 OVERVIEW OF THE PROGRAM

ACADEMICS
The curriculum of MBA in Business Analytics is globally benchmarked with the leading Business Analytics
programme across the globe and is vetted by industry practitioners. Lectures supplemented by case studies and
software tools are carried out in all the courses which enhance students analytical, problem solving, and decision-
making skills. This facilitates active learning among the students as they face real business issues, apply their
classroom knowledge, and strengthen their business acumen. An intellectually stimulating learning environment is
provided by our well-qualified and experienced faculty. Students can also pursue Off-campus Thesis/Semester
Abroad programmes in foreign universities/ institutes ranked in the first 400 by QS and Time Higher Education.

SKILL-BASED LEARNING
The Department of Management facilitates the students to earn certification in 21st-century industry-relevant skills
such as Design Thinking, Data Visualization, and Project Management Practitioner (PMP). To cater to the
expectations of Generation Z students, the department has created the Personality Improvement, Leadership
Orientation and Teamwork (P.I.L.O.T.) programme to provide customized learning experiences according to their
needs factoring in their areas of skill gap, learning preferences, and future professional choices.

ALUMNI
The Mentorship Programme for MBA in Business Analytics is a unique initiative by the Department of Management
at BITS Pilani to impart industry-relevant skills to the students in collaboration with the BITS Alumni Association.
Under this programme, management students are given an opportunity to interact and be mentored by BITS alumni
experienced in the Analytics domain. Alumni are also frequently called for invited talks to share industry insights
with the students.

​INDUSTRY CONNECT
At the end of their second semester, students go on a two-month integrated industry exposure in the form of
summer internships in reputed organizations. All students also have the opportunity to enroll for 6 months of
structured Practice School, as a part of the curriculum. In addition, the webinar series organized by the department
invites eminent guests from the industry on a regular basis. These guests having huge experience and unparalleled
expertise come from varied industries and diverse countries, contributing to student learning.

06
 CURRICULUM

Introduction to Spreadsheets
Foundations of Information Systems
Fundamentals of Management
Introduction to Data Structures
Managerial Economics
Financial Statement Analysis & Reporting
Marketing Management
Managing People & Organization
Statistics & Basic Econometrics
Strategic Management Data Management and Warehousing
Corporate Finance Programming for Analytics
Operations & Supply Chain Management
Data Visualization, Ethics and Data Privacy
Time Series Analysis & Forecasting
Predictive Analytics
Elective T-1 (anyone)
Deep Learning for Business
Prescriptive Analytics with Mathematical
Programming
Elective Group-1 (anyone)
Elective Group-2 (any three)
ACADEMICS

Practice School or Dissertation

ELECTIVES
Analytics for Supply Chain
Group 1 Group 2 Supply Chain Finance
Advanced Spreadsheet & Macro Discrete Event Simulation
Programming for Business IT Project Management
Big Data Analytics Marketing Analytics
Bayesian Analysis Digital Analytics
Natural Language Processing for Pricing Analytics
Business Retail Analytics
Data Structures and Algorithmic Customer Engagement & Analytics
Thinking Marketing Research & Metrics
Financial Analytics
Financial Derivatives & Analysis
Financial Modelling & Valuation
Financial Technology
People Analytics
Strategy Analytics
Knowledge Management & Digital
Strategy

07
 FACULTY

Prof. Udayan Chanda (HoD) Prof. Anil K Bhat

Ph.D (University of Delhi) FPM (IIM Bangalore)
Decision Sciences / Analytics Marketing Research
& Analytics

Prof. Leela Rani Prof. Jyoti Tikoria

Ph.D (IIT Delhi)
Ph.D (BITS Pilani)
Strategy and
Economics
Entrepreneurship

ACADEMICS
Prof. Satyendra K Sharma Prof. Praveen Goyal

Ph.D (BITS Pilani) Ph.D (IIT Roorkee)

Operations & Supply Chain Management Marketing, Pricing &
Analytics Retail Analytics

Prof. Neetu Yadav Prof. Jayashree Mahesh

Ph.D (IIT Delhi) Ph.D (BITS Pilani)

Strategic Management Organizational Behavior
On Lien and HR

Prof. Rajesh Matai Prof. Saurabh Chadha

Ph.D (MNIT Jaipur) Ph.D (IIT Roorkee)
Production & Operations Mgt, Finance, Accounting,
Predictive Analytics & Analytics

08
 FACULTY

Prof. Nirankush Dutta Prof. Mohammad Faraz Naim

Ph.D (BITS Pilani) Ph.D (IIT Roorkee)

Marketing Analytics, Organizational Behavior
Digital Marketing & HR Analytics

Prof. Achint Nigam Prof. Tirumalsety Revendranath

FPM (IIM Lucknow) Ph.D (IISc. Bengaluru)

Marketing Analytics Finance / Analytics
ACADEMICS

Prof. Deepak Sharma

Prof. Shaili Singh
Pursuing PhD (IIIT Delhi)
Ph.D (IIM Rohtak) Information & Technology
Strategic Management Analytics

09
 GUEST LECTURES

Guest lectures and workshops by various industry experts and alumni stands to be a key factor in providing
students with industrial insights and guidance to enhance their skillset and enabling them to get relevant
exposure for their career.

Mr. Samir Katiyar Mr. Sandeep Girotra

Solution Architect, Deloitte Group Chief Sales Officer, STL

Mr. Deepak Malhotra Mr. Raghu Nandan Chawla

CIO, Kimberly Clark India AGM, JCB India

Ms. Veena Bansal Mr. Sarath Kumar

IIIT, Delhi Lead Consultant at Virtusa

Mr. Aditya Sachan Mr. Brajendra Shrivastava

Regional HR Manager, Solutions Architect, HCL Tech
Malaysia, Tech Mahindra
Ms. Shristi Jain
Mr. Rojers P Joseph Product Manager, Ticker by Finology
Associate Prof.,
Strategic Management, IIM Ranchi Ms. Sandhya Sharma
CFO, Schindler India

ACADEMICS
Mr. Vamsidhar Ambatipudi
Associate Prof, WILP, BITS Pilani Mr. Pramath Raj Sinha
Founder & Chairman, Harappa Education
Mr. Sarath Botlagunta
ML & Big Data Architect, Mr. Hitesh Goel
SYNTASA - Herndon, VA Vice President,
Marketing, Schlesinger Group
Mr. Ashok Mittal
Retired Prof., IIT Kanpur Mr. Aseem Purohit
Vice President-Odessa
Mr. Dinesh U
Prof, IIM Bangalore Ms. Poornima Suryawanshi
Delegation Consultant, HR Advisor, Siemens Ltd
Mr. Pratyush Banerjee
Associate Professor Mr. Kshitij Batra
Regional Head (HR), HDFC Bank
Mr. Ashutosh Vyas
Sr. Manager, Data Science and Quantum Mr. Parag Agarwal
Computing, Mphasis - NextLabs Head of Global Marketing & NPD, Hero MotoCorp
Ltd.
Mr. Amol Nagar
Director Manufacturing Operations, Mr. Asheesh Saksena
GE Aviation Chief Growth Officer for Gap

10
 INTERNATIONAL COLLABORATION

An International Programmes and Collaboration Division (IPCD) has been set up which represents all the four
campuses of BITS Pilani, to promote relations with renowned institutions abroad. Students of BITS Pilani have
been pursuing Off-campus Thesis / Semester Abroad programmes in foreign universities/ institutes ranked in the
first 400 by QS and THE (Times Higher Education). To make further inroads in terms of collaborative
participation in research and teaching, Memoranda of Understanding (MOUs) have been signed with various
Universities/Industries at home and abroad.
ACADEMICS

11
 BEHAVIORAL SKILLS & DEVELOPMENT

SKILL-BASED LEARNING
Future Leaders in order to succeed should learn to balance technical knowledge with
people-related skills and competencies. The PILOT certification programme
envisages laying down the foundations of the behavioral skills core and aims to equip
the students with the necessary competencies in the domains of self-awareness,
emotional intelligence, communication, teamwork, and leadership orientation
through active learning processes like self-assessment inventories, team activities,
and simulations. The sessions are designed on the basis of sound behavioral
knowledge such that it leverages blended, experiential and team based learning
pedagogies, and gives students time for reflection and application so as to build
skills and transfer them at work. The key takeaways like customized feedback,
counseling, and action plans aided by certified in-house trainers help the students
learn about their own self, know others, and craft a meaningful purpose for their life.
A PILOT Lab has been setup in the department with the necessary hardware and
learning tools. The customized modules of the programme have been designed and
developed accredited trainers in the domains of MBTI and Belbin team
accreditations.

12
 CERTIFICATIONS

DESIGN THINKING
Design thinking is the iterative approach of solving complex problems through a
structured method called a human-centered mindset. It begins with empathizing
with existing and potential users & understanding their hidden needs. The
outcome is thus adding value to both users' lives and businesses. The Dept. of
Management, in collaboration with its industry partners, organizes a Design
Thinking workshop for the students.

DATA VISUALIZATION
SKILL-BASED LEARNING

Data visualization is the application of graphical tools to represent data and

information in an accessible, intuitive, and informative manner. It uses visual
elements like graphs, charts, and maps, they highlight trends, outliers, and
patterns for decision-makers. Data visualization has become even more relevant in
the age of unstructured and Big Data. The department has registered for the
'Tableau for Teaching' programme to hone the data visualization capabilities of its
students.

ADVANCED EXCEL
Advanced Excel is an extremely important and most desired certification which
helps gain deep insights on Business Analytics from experienced industry experts
and get students acquainted with current industry trends and practices. The
certification gives in depth foundation of tools, functions and applications of
advanced excel and macro programming.

LEAN SIX SIGMA

Lean Six Sigma is a fact driven methodology to ensure desired outcomes are
achieved repeatedly where organizations can deal with cost pressures through
waste reduction & better process control through methodologies which are
applicable across industries, helps organizations improve processes, focuses on
efficiency & agility and ensures compliance.

13
 MENTORSHIP PROGRAMME

BITS Alumni Mentoring Programme (BITS-AMP) helps students and alumni

navigate and AMP-lify and enrich their lives beyond BITS. Through mentoring
interactions facilitated by BITS-AMP, a student or alumnus will be able to meet
and benefit from life experiences and advice provided by alumni mentors. The
core team of this programme performs the pairing of mentors with mentees and
thereafter lets both parties interact stepping in only wherever facilitation of
something or the other is required.

The Mentoring Programme for MBA in Business Analytics is a unique initiative

by the Department of Management (BITS Pilani) to impart industry-relevant skills
to the students in collaboration with the BITS Alumni Association. Under this
programme, MBA (Business Analytics) students of BITS Pilani will be given an
opportunity to interact with and to be mentored by BITS alumni working in the
Analytics industry. While their coursework will provide them with sound
theoretical and technical knowledge, the aim of the mentorship programme is to

ALUMNI
scope and shape students’ learning in a way that makes them industry- ready.

OBJECTIVES
To increase students’ awareness of the analytics industry and potential
opportunities.
To help students in shaping their profile as analytics professionals.
To make the students industry-ready with help from their mentors.

14
 WEBINAR SERIES

KALEIDOSCOPE & PROPEL

The webinar series aims at making future managers industry-ready by acquiring

the latest industry trends and the critical skills to work for the new-age
organizations. It is one of many steps to build collaboration with industry experts
across the globe, allowing them to share their vast industry experience with the
students, thereby nurturing aspiring business leaders.
INDUSTRY & ALUMNI CONNECT

Some of the webinars conducted in 2021 are mentioned below:

Social Media Information Extraction- Multi-task, Multilingual, and Beyond

Shubhanshu Mishra
Machine Learning Researcher, Twitter

Future of Support Operations in Analytics

Yaasheen Sheikh
Manager, Technical Support Engineering (APAC) Salesforce

How to leverage Analytical Tools in Global Supply Chains

Sanjana Teje
Leader- Initiative and Cost Savings, Procter & Gamble (USA)

Critical Product Thinking for building 10x Impactful Products

Ankush Bagotra
Product @ Remote Experiences- AR/VR, Meta

15
 SUMMER INTERNSHIP PROGRAMME

Industrial learning forms a principal part of managerial studies helping the

students gain hands-on experience and identify their prospective areas of work in
the overall organizational function. Hence the management department at BITS,
Pilani offers a two-month integrated exposure to the industries in the form of
summer internships in reputed organizations. Students are involved in this
internship at the end of their second semester. This opportunity also serves as the
groundwork for the placement season to come in the next semester.

Some of the organizations where our students completed their summer internship
in the recent past are mentioned below.

RECRUITERS INDUSTRY CONNECT

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 PRATICE SCHOOL

The practice school (PS) is a unique feature of the MBA programme at BITS Pilani.
After three semesters of learning, students may undertake this PS programme which
is a part of the curriculum.

Some of its salient features are:

24-week, structured and evaluative internship.
Students work on real-time projects in domains of their interest.
Enhancement of business acumen by focusing on attributes like analytical skills,
decision-making ability and teamwork.
Insight of an industry that grooms the students for corporate culture.
In tandem with the foundation, advanced courses, and electives in the first,
second and third semesters respectively.
Handsome stipends along with other perks.
INDUSTRY CONNECT

Many students are offered Pre-Placement Offers (PPOs) on successful completion

of the PS.

MAJOR PS STATIONS

17
 PLACEMENT

In the last three years, 40 plus companies have recruited students from the Department of Management,
BITS Pilani, through institutional effort. In the same duration, 12 companies have extended placement offers
to students who worked as interns during Practice School-2 in these companies.
Major recruiters for students from the Department of Management include companies from the IT industry,
Banking and Financial Services, Consulting, Retail, Marketing Research, Tele-services, E-Commerce,
Automobile and Aerospace, Retail, Healthcare etc.

MBA in Business Analytics Batch 2021-23

Ongoing session will end in June 2023

TOP PROFILES OFFERED

8% Data & Regulatory Reporting

16% Supply Chain & Operations

20% Others

Analyst/Business
56% Analyst/Specification
Analytics Analyst/Quantitative
Analytics/Technology Risk

RECRUITERS

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 INFRASTRUCTURE

BITS Pilani campus is one of the most beautiful campuses in India spreading over 328
acres. The campus is self-contained and houses all the amenities and buildings that
befit an institute of international standards.
The fully residential institute has 11 hostels for boys and one hostel complex for girls.
Around 4500 students live on campus along with 350 faculty members, their family and
a vast pool of support staff.

The campus also boasts of a magnificent library complex with a floor area of 65,000 sq.
ft and room for up to 8,000 students offering 738 open-access study places and 246
open-access IT workstations. The Department of Management maintains a computer lab
near the research scholars’ work zone. Students, scholars and faculty members of the
department have access to the computer lab. This lab specifically caters to the
computational need of the learners of management discipline. Some of the software
available for the students in the lab are SAS University Edition, Tableau Desktop for
Students, IBM SPSS Statistics 25.0 with AMOS etc.

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 INFRASTRUCTURE

The campus is divided into different academic blocks for smooth delivery of lectures
to a large number of students specializing in different fields of study. Most of the
lectures for management courses are delivered in the New Academic Block (NAB).
Located amidst a well-designed landscape below the ground level, these classrooms
are spacious enough to comfortably accommodate students. All classrooms are
centrally air-conditioned and are equipped with computers, projectors, screens,
speakers and blackboards.

To ensure that the students have adequate access to different games and sports, the
institute offers a lot of facilities. The Student Activity Centre (SAC) is abuzz with
students during the morning and evening, when they voluntarily gather there for playing
badminton, tennis, table tennis, squash or boxing. A gymnasium housed within this
building has facilities for aerobics, cardio and weight training exercises for members of
the health club. Yoga and martial art are taught to students every semester. A 25m X
12.5m swimming pool provides a facility for swimming and playing water polo.
Membership for the health club and the swimming club can be obtained on payment of a
nominal fee. There are multiple playgrounds within the campus for playing football,
cricket, basketball, hockey, volleyball and practising other athletics sports. Besides
these, all students’ hostels have facilities for indoor games like table tennis,
badminton, chess, carom etc.

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 STUDENT ACTIVITIES

INTERFACE is a pan India management fest organized by the institute and the legacy
event of the Department of Management, BITS Pilani - Pilani Campus. The fest is a 3-
day extravaganza combining academic vigor and industry insights conducted by the
MASSOC committee and clubs. This year the department hosted the 44th Edition of the
fest with the theme “Realm of Vision”. The events tested the participants’ analytical,
decision making, interpersonal, problem solving, pitching and negotiation skills
encouraging them to expand their domain of knowledge and switch between different
perspectives.

Year after year, BITS Pilani also hosts an array of cultural and technical fests
breathtaking in magnitude and impact. Whether it is our groundbreaking cultural fest
OASIS, the most awaited BITS Open Sports Meet (BOSM), or our signature opus tech
fest APOGEE, our events calendar remains abuzz round the year, giving students an
opportunity to experience life in the BITSian way!! And no different is the Annual
Management fest INTERFACE, organized and conducted entirely by the MBA Students.

21
 AWARDS AND ACCOLADES

Sayantan Paul, Indika Debnath & Parthasarathi Bera secured 2nd position in
Analytica-The Data Analysis Event of Sankalp 7.0-2022 conducted by ICAR-National
Academy Research Management, Hyderabad.
Md Vazir Ali & Kalam Sai Sandeep secured 1st position in Acumen- Business
Investment Pitch competition of Interface-2022 by BITS Pilani.
Swathi Muralidhar & R Kaushik secured 1st position in Biz-Viz -Data dashboarding
event of Interface-2022 by BITS Pilani.
Palak Bansal, VV Swarat and Naman Dhameja secured 1st position in the event
BIZALYTICS conducted by BIT Mesra, 2022.
Rohit PV, Anoop Baratam & Sowgandh Jyothula participated in Acumen-Business
Investment Pitch competition of Interface-2022 by BITS Pilani where they secured
2nd position.
Sajitha Mary G secured silver medal in Table Tennis representing BITS Pilani in the
intercollegiate sports meet BOSM 2022.
Palak Bansal, VV Swarat and Naman Dhameja were one of the top 10 National
Finalists in Marketing Meraki conducted by StratLadder in collaboration with
Entrepreneurship Cell of BITS Pilani, Goa Campus, 2022.
Akshara Joshi and Naman Dhameja participated in Thinking Out Loud of Interface-
2022 by BITS Pilani where they secured 2nd position.
Utkarsh Fadia secured 1st position for The Best Summer Project Awards 2021 by
YUGMA (VANS Skilling and Advisory)
Paridhi Garg, Aparna Khare, Vartika Chowdhary secured 1st position in Finalyst -
Case study competition of Interface-2021 by BITS Pilani
Kaushal Gopani, Riya Gupta, Abhydaya Maurya participated in Case Crunch event
organised by NIT K in 2021 where they secured 2nd place.

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 STUDENT COMMITTEE

PLACEMENT COMMITTEE

Placement Committee contacts the companies and

invites them to campus for final recruitment/summer
internship drives. It acts as a link between the
recruiters and students. It is responsible for the
hospitality of the visiting recruiters and for
conducting the placement drive smoothly. It also
manages the database of students as per the needs
of recruiters, conducts training and workshops as per
industrial trends.

EXECUTIVE COMMITTEE
The Executive Committee of the Department of
Management, BITS Pilani is responsible for
various student-centric events which are directed
to bridge the gap between academia and the
industry. Ten clubs fall under this committee, and
it is the primary duty of the Executive committee
to coordinate with these clubs to plan and
conduct various activities around the year. In
addition to this, the committee is responsible for
organizing the Annual Department Fest -
Interface.

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 STUDENT CLUBS

MEDIA RELATIONS CLUB

The club maintains a healthy relationship with
external public relations entities like the media
houses and news groups on behalf of the department.
It stays active on all major media platforms by
providing insights of happening of DOM happening
around the year and providing a glimpse of the
pedagogy of DOM to the prospective students.

VISHWAST: MARKETING CLUB

The mission of Vishwast is to promote an active
learning process. It helps management students
to explore employment opportunities in the
diverse field of marketing without missing out
on creativity and performance. It inspires
students to add value by knowledge and
experience, market themselves and kindle the
spark of manager in them.

TECH GEEKS CLUB

The mission of Tech Geeks Club is to
position students to be highly competitive
in a data-driven business environment by
inculcating a practice of disciplined
exploration of any kind of data and
promoting knowledge of the latest data
technologies, trends, and concepts with an
emphasis on statistical analysis and
beyond.

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 STUDENT CLUBS
ALUMNI RELATIONSHIP CELL
Workforce is the most valuable asset of any
organization. This club works to create awareness
about importance of human resource management in
various businesses and organizations. It imparts the
knowledge in the field of human resources for
students and resources for students and inculcate
necessary people skills required in every domain.

VISHWAKARMA:
THE OPERATIONS CLUB
Operations club aims to provide a platform where
students abreast themselves with the global
operations management, best practices, industry
standards and latest tools and techniques that
industries use to optimize their processes.

MANAV: THE HR CLUB

HR club works to create awareness about importance
of human resource management in various businesses
and organizations. It imparts the knowledge in the
field of human resources for students and inculcate
necessary people skills required in every domain.

SPONSORSHIP CLUB
The sponsorship club is engaged in building and
maintaining a marketing plan and inviting sponsors for
the events organized by the student clubs in order to
meet and exceed the shared overall objectives.

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 STUDENT CLUBS

CREATIVE & TBI CLUB

This club intrinsically takes care of all the creative
and promotion related activities of all the events and
activities of the department, that are happening
around the year. It is responsible for publishing the
yearly magazine - The Business Insights, which is
aimed at engaging, informing and associating alumni,
faculties and students about the recent trends and
happenings in management, business, economy etc.

FINOMANIAC: FINANCE CLUB

The club focuses on getting insights in the
financial world as well as the intersection of these
fields with investment banking, corporate banking
and financial services. Its goal is to utilize the
knowledge and efforts of today's business leaders
to create the professional financial forerunners of
tomorrow.

INDUSTRY LINKAGE CLUB

Industry Linkage Club aims to lessen the gap

between the industry and the academics by
organizing Guest Lectures, Workshops & Case
Studies with distinguished personalities in the
industry and academia.

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 STUDENT PROFILE

Department of Management, BITS Pilani believes that peer learning helps students to
develop team skills. Experiences gained at the workplace when applied during
classroom studies and discussions, make room for value enhancements. Hence, the
Institute encourages diversity of students in terms of gender, educational background
and work experience.
Batch of 2022-24
Gender Diversity Work Experience

30 17

Academic Domain Work Experience Domain

ME
IT/ITES
Manufacturing/Pro
CS/IT
Others duction

Others

Electrical
ECE
Analytics

Batch of 2021-23
Work Experience
Gender Diversity

40 20
Academic Domain Work Experience Domain

ECE Manufacturing/
Production
CS/IT
Electrical
IT/ITES
Others

Other Analytics

27
 NOTABLE ALUMNI

The importance of breaking down data silos, integrating data from

data warehouses, data marts, databases, on-prem, and in cloud
throughout its life cycle, and applying deep learning models and
algorithms to predict and automate the future is the value we
want to unlock for our customers.
Ajaya Gummadi
Google Product Leader

I A wise man once said, the future belongs to those who see
possibilities before they become obvious and data science is
that future.

Vikram Menon Malik

Director, Process Excellence
and Compliance, OLA

Data drives decisions in product development. For products using

AI/ML, a sound understanding of Business Analytics helps
understand product health, find growth levers and identify
opportunities for optimization.
Pratik Lahiri
Applied Scientist, Amazon

Business Analytics is evolving into a core function in every

company just like Finance, Marketing, Sales & Operations. Every
Business leader that aspires to be a CEO must acquire skills
around Analytics to be able to successfully lead an organization.
Harsha Konduri
Cloud Data & AI Leader, Microsoft

28
 NOTABLE ALUMNI

Chandra Bhople Arunodoy Bhattacharjee

Co-founder & Chief Talent Officer, Sr.Finance Officer, ONGC Ltd
Eltropy (USA)
Suresh Kumar P
Jiten Trasy Advisory Board Member,
Director & Regional Head Trust & Walnut Knowledge Solutions
Agency Services (TAS) Operations,
Deutsche Bank Sunil Ranjhan
Director, HR&MS LG Electronics Ltd
Subbu Hariharan
Managing Director at UBS Ashish K Mukherji
Chief Operating Officer,
Gokul Varma Decision Minds
Vice President & Business Head at
Tech Mahindra Sanjay Malhotra
Executive Director,
Sreenivasulu Vanaparthi JPMorgan Chase & Co
Vice President at Bank of America
Ranganathan Jagannathan
Ankita Kumar Sr. Vice President - Corporate Quality,
Co-Founder at Mocxa Ramco Systems

Sharat Dhall Sandeep Kaul

Chief Operating Officer, Senior Vice President Operations,
Policybazar.com Amentum

Shyamal Kumar Devesh S

Founder & CEO, Lavelle Networks Senior Director, Strategic Alliances

Manoj Saxena Balaji Viswanath

Chairman CognitiveScale & AI Global Head - Digital Acquisition,
Standard Chartered
Abhisek Rath
Vice President (Technology), Sony Swaminathan C
Pictures Entertainment Senior Director - Digital Engineering,
Product Management & Customer
Sriram Gutta Experience,
Deputy Head, India and South Asia, Cognizant Technology Solutions
World Economic Forum

29
 ADMISSION PROCESS

ELIGIBILITY CRITERIA
Candidates holding a bachelor’s degree in any discipline or its equivalent with at least
60% aggregate marks, and having studied at least one subject in mathematics or
statistics at the high school (10+2) or higher level.
Students who are in the final year of their Qualifying Degree programme are also
eligible to apply, provided they can submit the original copies of the results by 1st
October, 2023, and fulfil other criteria.

SELECTION PROCESS
Candidates will be required to appear for the Business Analytics Aptitude Test
conducted by BITS Pilani. Candidates will be shortlisted for a Personal Interview
based on the Test performance. Final selection will be based on overall performance
in i) Business Analytics Aptitude Test, ii) Personal Interview & iii) CAT (2022) / XAT
(2023)/ GMAT (2022) (if available), along with prior work experience (if any), and
previous academic history.
Exposure to a programming language is desirable.

* Meeting the minimum eligibility does not guarantee admission into the programme.
# Equivalence of First Degree of BITS Pilani for consideration of 'Qualifying Degree' will be determined by an expert committee.
~ IIMs have no role either in the selection process or in the conduct of the programme.

30
 FEE STRUCTURE
For Academic Year 2022-23 (in INR)
The fee structure and other information in this page are applicable for the students
who took admission in the Academic Year 2022-23. The fee structure for the
Academic Year 2023-24 will be shared at the time of offering provisional admission
to the shortlisted candidates.

Fees Amount

Admission Fees 50900/-

Semester/Term Fees
First Semester 2,31,500/-
Second Semester 2,31,500/-
Summer term 81,000/-

Students' Union fee 450/-

Students' Aid Fund 225/-

Hostel fee (for on-campus students only)

First Semester 17,100/-
Second Semester 17,100/-
Summer term 8,550/-

Mess & Electricity advance

First Semester 10,000/-
Second Semester 10,000/-
Summer term 5,000/-
(Payable at the beginning of each semester/term and adjustable at the end of the same)

Other Advances
First Semester 12,000/-
Second Semester 12,000/-
(Payable at the beginning of each semester/term and adjustable at the end of the same)

Institute Caution Deposit 3,000/-

All fees are to be paid in advance. Only caution deposit and mess advance are
refundable after adjustment of dues at the time of withdrawal from the institute. This
applies to prospective candidates who are seeking admission as well as ongoing
students at the institute.
Notes:
Students admitted in AY 2022-23 will pay tuition fee of ₹2,31,500/- per Semester in
AY 2022-23. In subsequent years (AY 2023-24, 2024- 25 etc.), tuition fee will increase
@5% every year for 2022-23 batch students.
Additional fees towards registration for summer term courses and Practice School
will also apply as appropriate. Candidates will be informed accordingly of the same.

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 FINANCIAL ASSISTANTSHIP

Applicants for admission to the MBA (Business Analytics) programme are considered
for Teaching Assistantship. Students are selected on the basis of their skills and/ or
their CGPA. Those who are selected for teaching assistantship are required to
participate in teaching and other development programmes of the institute under the
guidance of faculty. The students can be allotted the work into three different
categories where:

Students are required to work and aid in a particular course under the guidance of
the faculty in their own department (Department of Management, BITS Pilani).
Students are required to aid in the daily activities of the Department of
Management BITS Pilani, Pilani campus.
Students are required to work and aid in a particular course under the guidance of
the faculty in some other department provided their skills match with the required
skill set that the department is necessitating.

As per their requirements and prevailing norms of the institute, students can avail of
financial assistantship by opting to work as Teaching Assistants.

32
 HOW TO REACH PILANI

Pilani is easily reachable through railways, buses and private transport from New
Delhi, Jaipur and other major cities.

MAJOR ROUTES
Delhi to Pilani
New Delhi is located at a distance of 194kms from Pilani with a commute time of about
2.5 to 3hrs

Jaipur to Pilani
Jaipur is located at a distance of 222kms from Pilani with a commute time of about
3hrs.

33
 APPLICATION PROCESS FOR AY 2023-24 INTAKE

IMPORTANT DATES

1. Start of application form: 14th December 2022

2. Deadline for online submission of the application: 20th February 2023
3. Timeline to edit the submitted applications: 1st to 5th March 2023
4. Release of admit card for Business Analytics Aptitude Test (BAAT): 20th March 2023
5. Date of Business Analytics Aptitude Test (BAAT): 2nd April 2023
6. Second Round (GD/PI WAT/ Extempore etc) in online mode: 14th to 16th April 2023
* BITS Pilani reserves the right to change the admission process as well as dates.

IMPORTANT LINKS

Department of Management: https://dom.bits-pilani.ac.in/

Online Application Portal: https://www.bitsadmission.com/mba/default.aspx

/MBA.BITS.Pilani /MediaRelationsClubDOMBITSPilani

/bits_pilani_mba/ /BITS_MBA

https://www.linkedin.com/in/dept-of-management-bits-pilani-913759228/

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 GLIMPSES OF BITS PILANI

35
ABOUT DEPARTMENT OF MANAGEMENT

Department of Management
BITS PILANI- 333031 (RAJ.) INDIA
[email protected]
Phone: +91-1596-25-5334

Faculty In-Charge
Prof. Nirankush Dutta
[email protected]
Phone: +91-1596-25-5858

Student Representatives
Swathi Muralidhar- MBA 2nd Year
Nida Fatima- MBA 1st Year