Industry Expertise
o Tech Startup’s (SAAS) o Fashion & Lifestyle Brands
o Modern Trade o Cross Border eCommerce
Abhishek Mitra
(Department Stores)
RETAIL PROFESSIONAL
SPECIALISING IN ENTERPRISE
Employment History
SALES & CROSS BORDER
ECOMMERCE
Business Consultant at Stelcore Management Services Pvt Ltd, Mumbai
SEPTEMBER 2023 - PRESENT
● Led business advisory initiatives, successfully acquiring new clients across
Details SMB and Enterprise segments for both domestic and international
Navi Mumbai, India eCommerce
+91-9324112096
Director - Enterprise Sales & Partnerships at Shiprocket Omuni Ltd, Mumbai
seekabhishek@[Link]
APRIL 2022 — AUGUST 2023
● Delivered a revenue of INR 5 crores (Individual contributor) through strategic
Links planning & execution including facilitating product integrations with key
[Link] marketplaces – Nykaa, Tata Cliq and ONDC.
abhishek-mitra-8188953/ ● Orchestrated a GTM strategy with key partners, driving marketing activities,
including event participation and webinars, resulting in enhanced market
reach and brand positioning.
Skills ● Actively participated in product workshops to develop new product features.
Leadership & Team
Management Global Business Head - Cross Border eCommerce & Strategic Alliance at
Vinculum Solutions Pvt Ltd, Mumbai
JUNE 2018 — MARCH 2022
Strategic Planning and
Execution ● Established a Cross Border eCommerce ecosystem to enable active
customers to grow their revenue in new markets by using Vinculum’s
Business Development
comprehensive product suite & partner integrations.
● Presented a winning proposal against the RFP for empanelment of Vinculum
Stakeholder Relationship as a service provider on the ESG-MEP program, and followed it up by creating
Management global market expansion for 10 SME customers from Singapore.
● Instrumental in forging global partnerships with leading marketplaces
Cross Functional Collaboration including [Link], [Link], [Link]; logistic partners including Ninja Van,
Janio, Aramex, Li & Fung logistics.
Communication
Business Head - Sales & Operations at Noble Faith Clothing LLP, Mumbai
JUNE 2017 — MAY 2018
● Built the market entry strategy for the brand and successfully negotiated
premium SIS counters across 15 Shoppers Stop stores and a brand store on
Languages [Link].
English ● Engaged with the Founders to construct product assortment, pricing, and
inventory forecast across channels. Signed the first Exclusive store for the
Hindi brand – Love Gen, in Malad Inorbit Mall.
General Manager - Modern Trade & MBO at House of Anita Dongre, Mumbai
Bengali JULY 2016 — JUNE 2017
● Managed the Modern Trade & MBO business for the brands AND & Global
Desi across 200 points of sale and achieved category leadership for the
brands across all department store formats.
● Introduced employee growth initiatives in collaboration with HR resulting in
top performers taking up cross functional roles within the format and
increasing sales productivity and reducing attrition.
● Increased the L2L (Same Store – Top 20 outlets) contribution to overall
channel sales by 25% by implementing faster merchandise replenishment.
Business Head - Modern Trade & eCommerce at Major Brands, Mumbai
JULY 2014 — JUNE 2016
● Devised a business strategy for launching portfolio brands (Guess, Nine West,
Call It Spring, Bebe) across Modern Trade & eCommerce channels, by
collaborating with brand principals and key retail partners.
● Accomplished a turnover of INR 20 crores from the channel in the first 18
months. Opened new revenue streams for brands like Aldo, Guess, Charles &
Keith by bidding for retail space in Domestic Airport Duty Paid Retail zones.
● Attained the highest SPSF (sales per square feet) for Guess in Shoppers Stop
stores Pan India in the category.
Sr. Manager - Modern Trade & eCommerce at Fruit of the Loom India Pvt
Ltd, Pune
MARCH 2009 — JUNE 2014
● Launched the brand in India through multiple sales channel (Distribution,
MBO & online) in a phased manner, and collaborated with media & PR
agencies for trade shows & outdoor media advertisements.
● Ensured creation of process controls across the sales channel, marketing,
logistics to ensure inventory availability & fulfilment at all times.
nd
● Achieved 2 rank, in revenue, for the brand across Shoppers Stop, Piramyd
rd
and Globus in the 3 year of operations.
Manager - Modern Trade & Retail Operations at Pepe Jeans, Mumbai
JANUARY 2007 — FEBRUARY 2009
● Managed P&L for Modern Trade & COCO Stores (Mumbai), and contributed
18% to the overall sales for the brand across channels.
● Created the SIS concept in consonance with the VM team and launched the
first concept store in Central Mall, Bangalore with company sales staff.
● Volunteered to implement sales training across key outlets Pan India,
displaying initiative to create leadership for the brand in the segment.
● Responsible for growing the women’s business from 8% to 15% of channel
contribution & a ASP increase of 20% (2008-09 over 2007-2008).
Area Sales Manager (West) - Key Accounts at Levi Strauss Pvt Ltd, Mumbai
MARCH 2004 — DECEMBER 2006
● Expanded Levis and Dockers across top 5 Large Format Department Stores.
● Automated the inventory replenishment module in conjunction with the
channel head for Modern Trade & increased the fashion contribution to 40%
of overall sales.
● Mentored the team to bag consecutive best denim brand awards (2005 &
2006) at Shoppers Stop.
Retail Operations Manager at Shoppers Stop Ltd, Mumbai
MAY 2001 — FEBRUARY 2004
● Handled sales for the Denim Category and RSH (Royal Sporting House) at
Andheri Unit contributing to 13% of overall store sales.
● Oversaw FCC loyalty program & CSD (Customer Service) for all departments.
● Won the Shoppers Stop store trophy for the best-performing category and
visual merchandising for 5 consecutive periods (June '03 to October '03).
Education
PGDBA (Marketing), Institute for Technology & Management, Mumbai
JUNE 1999 — MAY 2001
B. Sc Physics, Fergusson College, Pune
JUNE 1996 — MAY 1999
