INTRODUCTION TO
Design Thinking
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Design is not just what it
looks like and feels like.
Design is how it works.
Observe and Analyse the Designs
What is Design thinking ?
Design thinking is a iterative process which seeks to
understand users, challenge assumptions, redefine
problems and create innovative solutions to prototype
and test.
Design thinking has a human-centered core.
• It encourages the creator to focus on the people they're creating
for, which leads to better products, services, and internal
processes.
• The first question for the creator is always be what's the user
perspective behind it.
Stages of design thinking
Empathize Define Ideate Prototype Test
STAGES OF DESIGN THINKING
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What is empathize?
To identify or understand what other see feel or
experience, in order to relate to the problem that
others might be facing.
You need to understand the problem before you
solve it
Why to Empathize?
• Observing what people do and how they interact with their environment
gives you clues about what they think and feel.
• It also helps you understand what they need.
How Empathize?
It's important to remember that "you are not the User".
Observe :
1.See People and their behavior
2.Notice their actions
Engage :
1.Talk to them about their problems.
2.Always ask them “why”
Listen :
1.Listen actively to the problems
2.Ask them to share as much as possible
Problem Scenario
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Fill the Template
Solution
What is Define?
Analysing the observations from the empathize stage
to identify the core problem.
How to Define?
• Identify your User
• Develop an understanding of the type of person you are designing for.
• Reveal Needs
• Create a set of needs you want to address.
• Articulate Insights
• Work to create insights based on research.
Writing a Need statement
The USER needs a way to do something that addresses their need so that they benefit them directly.
Observations Need Statements
Peter needs a better way to do his homework so that he
I am seven years old and I hate doing homework
doesn’t take a lot of time.
because it takes me forever to finish. - Peter
I am a college student and I hate folding laundry Ram needs a better way to fold laundry so that he can
because I can’t seem to fold it the right way. - Ram do it perfectly every time.
I am the mother of five year old twins who hate Sheema needs a better way of getting her children to
vegetables or all kinds. I am worried about their eat the vegetables so that the kids get their nutritional
nutritional needs. - Sheema needs fulfilled.
Define and Need statement
Solution
Ideation
Ideation is the creative process of generating, developing, and
communicating new ideas, where an idea is understood as a basic
element of thought that can be either visual, concrete, or
abstract.[1] Ideation comprises all stages of a thought cycle, from
innovation, to development, to actualization.
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What is Ideate
Ideation is the third stage of design thinking ,
here you concentrate on idea generation.
The main objective is to use creativity and innovation
in order to develop solutions.
Why Ideate?
❑ To Step Beyond obvious solutions.
❑ To connect the collective perspective
❑ To uncover unexpected areas of exploration
❑ To create easy and flexible innovative
options
How to Ideate?
Generate as many ideas as possible
Solution
What is prototype
Prototyping is a early sample or draft version of
a solution of a product
How to Prototype?
BUILD WITH THE USER IN MIND IDENTIFY WHAT’S BEING TESTED START BUILDING PROTOTYPING IS EXPERIMENTING-
TO CONFIRM YOUR ASSUMPTIONS
AND HYPOTHESIS.
Why prototype?
• To test
• To fail quickly and cheaply
• To give you a clarity of your design
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Draw your prototype
Prototype designs
What is Test
Feedback from the audience of user
regarding your prototype.
Why test ?
• To refine your prototype.
• To refine your POV.
• To get insights on the priorities.
Test – user inputs
Activity Scenario Continued-
1. It will cost additional money to build a cart, the villagers might not be able to afford
2. The weight of the drum is now increased as weight of cart will also get added.
Draw your final
prototype
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What is your
Solution?
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Solution
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Water – Part 2
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