y & [Set-I] OOL RUBY PARK, KOLKATA DELHI PUBLIC SCH PRE-BOARD EXAMINATION (2024-25) a Time: 3Hours General instructions: 1. This question paper contains 34 questions 2. Answers should be brief and to the point + Answers to the questions carrying 3 marks may be from 50 to 75 words. 4, Answers to the questions carrying 4 marks may be about 150 words, 5 Answers to the questions carrying 6 marks may ‘be about 200 words, 6. Attempt all parts of the questions together. x . J Pranoy is working as a marketing manager in 4 company and has been given the task of selling 1,00,000 units of a product at the cost of 2100 per unit within 20 days. He is able to sell all the units within the stipulated time, but had to sell last 1000 units ‘at 20% discount in order to complete the target. In sucha situation, he will be considered to be (a) An efficient manager (b) An effective manager (c) Both effective and efficient manager (d) None Of the above which when applied would mean that the workers and Prejudice towards one another. employees (4) Scalar chain a) a 2. Name the principle of management given by Taylor management both honour their commitments without (a) Discipline (b) Mental Revolution (c) Remuneral Jocation for film shooting the J&K film policy, es and low long term interest rates, for giving work ‘opportunities to local artistes, ete. 3, Aiming to revive Jammu and Kashmir’s attraction as 2021 offers a host of incentives to the filmmakers, s films with patriotic and certain other themes shot in J This will have an impact on business enterprises in Which component of business environment is high (a) Specific and general force (b) Technological en (©) Economic environment (4) Totality of exter @ Which of the following is not a single use plan? k (a) Budget (b) Programme (c)Method (4) a are qa) . source of recruitment is more suitable for personnel of technical and professional areas. Fill the gap with appropriate source as given below: (a) Casual Callers (b) Placement ageneies (c) Recommendation of employees (4) Employment BE: ‘A management expert was invited by Raghav Ltd’, He gs importance of organising function of management, working relationships clarifies lines of communication and instructions. It helps in creating a hierarchical or specification of the extent of authority to be exerci: Identify the point of importance of organising highligh (a) Benefit of specialisatis Optim (c) Clarity in working ane Gace 7. Kapil Limited is a company dealing in ready-to-eat the company las cons up and # enjoys good recuaa that jst i ee : a f fac of eralgividend (eee “ ee ter, for the last two years to learn different i ; ater, achartha is working under the guidance of Harish, @ 0277 4 aoing: “% Bainter this job. Name the method of training Siddharth eck ine ing. (€) Induction Training (1) (a) Intemship Training (6) Apprenticeship Training (©) (b) Stability of earnings (C) Stability of 9. There are two statements marked as Assertion (A) and Ree be anticipated and eliminated. "Assertion (A): Through planning, uncertain events or cha"8°* Reason (R): Planning reduces the risk the uncertainty. Choose the appropriate option from the options given below correct explanation of Assertion (A) (a) Both Assertion (A) and Reason(R) are true and Reason (R) iS ‘ a yeilecidon’ot Asserdion(A) (b)Both Assertion (A) and Reason(R) are true but Reaso" (R) is not the correct exp! (c) Assertion (A) is true but Reason(R) is false a) (a) Assertion (A) is false but Reason(R) is true i : towards an increase of 3% in the marketing 10, Ina marketing firm, the Financial Manager pays more attention C a cost as compared to a 15% increase in the courier expenses. Identify the a being used by the manager (a) Management by exception () Critical point contro! a (c) Corrective action (@) None of the above 11, The CEO of E-solutions Pvt Ltd. is of the opinion that decentralisation awards greater autonomy to the Jower levels of management as well as divisional or departmental heads. This allows them to function in a manner best suited to their department and fosters a sensc of competition amongst departments . Consequently, with each department doing its best in a bid to outdo the other , the productivity levels increases and the organisation is able to generate more returns which can be used for expansion purposes. Identify the point of “Importance of Decentralisation’ mentioned here: (a) Quick decision making (b) Relief to top level management (©) Facilitates growth (d) Better Control. (i) 12, Drishti Limited is a chain of trusted optical centers for prescription & fashion eyewear. It caters to affluent people with a range of premium sunglasses for men, women and kids, In order to raise the level of buyers* satisfaction, the company has decided to create a special section in each of its outlets for handling customer complaints and adjustment requirements. Identify the type of marketing function described in the given lines. (a) Product designing and development (b) Customer support services (c) Promotion. (d) Physical qd). 13. Which of the following is not a type of semantic barriers? (a) Badly expressed message (b) Unclarified assumptions (c) Technical jargon (d) Premature evaluation(1 14. Om Prakash has set up a small business unit for the manufacturing of detergent. In order to market the detergent in the local residential areas, he has appointed a team of ten salesmen. rod alae expe uel a Ieast 200 units of the detergent within a week's time. tify the point of importance of controlling being highlighted in the above (a) Controlling helps in judging accuracy of standards. (6) It ensures cist as of resources. (©) It helps in improving employee motivation. (@) It facilitates co-ordination in action. 15. Identify the correct sequence of steps to be followed in the trading procedure at Stock Exchange Demat account, Placing an order,(@) Right to safety (b) Right to be heard _(c) Right © Seek redressal (d) Right to consumer education (1) Read the text given below and answer the questions (17-20) based on it. Mr Suresh Rana got appointed on the post of Marketing Manager in Bhagwati Limited. Soon after his entry, he identified the weak points in the Marketing Department. He immediately started working on these points. First of all, he noticed that the company had only 10% of its Market Share’. From his view point this percentage was too small. He decided to increase it to 20%. To achieve this target, he prepared a list of all activities to be done. Mr Rana was aware that in order to get the competitive advantage, the design of the company's products will have to be made attractive. He gave a special attention to it, He continued to seck the help of the specialists to complete this job. Mr Rana noticed that in the production of the company there was absence of uniformityAnd consistency. This is why there was a lot of need for the Inspection, Testing and Evaluation of the company’s production, He took this issue seriously. Besides, in order to remove the complaints of the customers , he established a special centre, In this way, within a few days, an improvement in the performance of the Marketing Department began to be visible. 17. The Marketing Manager decided to increase the company's Market share from 10% to 20%. Identify this function of Marketing = (a)Branding (b) Promotion —_(c) Marketing planning _—_(d) Standardisation and Grading a) 18, Identify the job of marketing done by Mr Rana to get the competitive advantage. (a) Product designing and development (b) Packing and Labelling (©) Standardisation and Grading (4) Customer Support Service. @ 19. Which Marketing Job must have been done by the Mr Rana to bring about uniformity and consistency in the company's production? f (a) Standardisation and Gading (b) Product designing and development (c) Marketing planning (d) Customer Support Service () 20. A special centre was established by the Marketing Manager in order to remove the customers eoncems. Identify this Marketing function. (a) Product designing and development () Marketing planning (c) Customer Support (d) Public Relation Department a) 21. ‘On the successful completion of two years in a company, Adarsh received a letter confirming his job as permanent employee’. (a) Identify and explain the need of Adarsh being fulfilled as per Maslow’s Need Hierarchy Theory. (b) Explain the very next need which Adarsh would like to fulfil after in (a) Mr. Bhuvan is the marketing manager of the compe) manufacturing designer clothes. One day in the morning while leaving home, he had a quarrel with the person in the roadside. That upset him and his family members. On the same day a mecting was organized in the office to finalize the design according to market demand and taste the fashion of the customers. Mr. Bhuvan could not pay attention to the discussion as he was thinking about the incident happened on the roadside only. (a) Identify the type of barrier to communication mention in the above para. (b) State any other two barriers of same category. rfIwai was running a famoi Chandni Chowk in the late 70’s. Sweets ranging 22S Saal Miia jamuns to jalebi and Ta as throughout Delhi During marriage season, he ap rie to close down his shop due to the exgessive orders He produced the sweets with best quality aa fei ‘and was totally against the adulteration, He was doing so well that he had to increase his scale a perth. In the nineties, many foreign brands entered India that gave the customers more choice by ore them the international Sweets and desserts, Chotu Halwai realised that the aoe is-no longer going to stick to their traditional sweets. To stay in the market, they now had to a ‘and analyse the market and then decide their new offering. fr ‘What advantages Chotu Halwai will get by understanding the business envirot [Link] sband and her two minor daughters were travelling from Mumbai to Delhi, availing = * Ne ott services in 2018, The ae boarding passes to all of them. Naina claimed in her plea that the airlines left all her family at the Mumbai Airport without informing them, oie aN being in the airport premises, The family had t9 stay in a hotel and purchase new tickets the next day. The Siate Consumer Disputes Redressal Commission ($CDRC). on hearing the plea, asked an airline company to pay %50,000 to Naina and her family. Identify and explain the right of consumers being exercised in the given case Or 22 ee Jolly bought an anti-dandruff shampoo of a reputed company which claimed to contain zinc pyrithione (ZPTO) to control dandruff. When the product did not show the promised results even after regular se for two months, she discussed the problem with heraunt Dolly who is a dermatologist. Dolly told her that ZPTO isan anti-fungal agent, meaning that only dandruff caused by a fungal infection could be ‘cured’. to Jolly’s surprise, this condition was not mentioned on the shampoo case. In the context of the above case: (a) Identify and explain the consumer right being violated. (b) Also, explain any two other consumer rights: (3) nment ? (3) 24, Explain any three factors affecting fixed capital requirements : (i) Choice of Technique (ii) Diversification (iii) Financing Alternatives @) 25: DMB deals in a wide range of products that includes games consoles, MP3 players and Bluetooth speakers. The market in which it operates is highly competitive and price sensitive. To distinguish itself from the competitors, DMB decided to lay stress on the development of customer relations. They laid down their group mission as "To be the Best. The key points of their philosophy would be: (@ giving outstanding services to the customers. (li) be adaptable to the changes in the customer’s demand. ) working together as a team. . ‘The CEO of DMB however knows that to achieve its mission they need to quantify their mission in terms the specific type of services to be provided to the customers, changes they need to introduce, ete. They need to identify the different ways in which they can achieve their mission. (a) Which function of management is being performed by DMB? (©) Explain the last three steps of the process of the aforesaid function. 26. Brisk Ltd. had an EPS of 21. It raised a loan of 10 lacs at an interest rate of 10% pa. froma bank. After an year the results were as follows: Particulars ic Amount (%) | Equity Share Capital ( 2,00,000 shares @ 10 each) _ 10% Loan Earning before interest and tax (EBI Earning per share(EPS) Tax rate (a) Why did EPS in Brisk Lid rise wit (b) IF EBIT of the company ete 33 company ? Explainy f 27. Mr Naresh ,the marketit +, spends lot of timein planning forthe long term Goals of his department as he has = Heer onplete autonomy tO its salesmen to make their own decisions while they are in the field. ‘ (@) Identify and explain the style of leadership dist !8¥d by Mr Naresh (©) State any two benefits of the leadership style identified in (a) above (4) the poo! of the Prospective job candidates developed at the stage of the process of staffing mentioned in the given line above. 's important Selection tests in the following statements: learning new skills and indicates person's capacity to 28. (a) “It is the process of choosing from recruitment.’ Identify and explain t! (b) Identify and briefly explain the variou: (i) It measures an individual's potential for | develop. gap" used to measure the level of intelligence quotient of an individual. (ii) Itis a kind of test ; ‘ (iii) It measures the existing skills of an individual and level of knowledge and proficiency in the areas of professions or technical training, (iv) It provides clues to a person’s emotions, his! “— Teactions, maturity and value system etc. vanti Kids wear Limited’ is busy in making appointments Mr. Gopal Krishna, Personnel Manager, of 'A\ he has completed the first two steps of staffing for different departments of his company. By now process. The third step is underway. Name of this stepis "selection ". Ithas its own lengthy process. He is currently engaged in employment interview. He hasalready interviewed the applicants and is now directing them to the concemed departmental managers for another interview. The objective behind directing them to the departmental managers is that they 100 satisfy themselves by conversing face-to-face with the applicants. (a) Identify the first two steps of staffing process that have since been completed. (b) Since third step of "Selection" is under completion, Name the existing step and explain the next two steps a 29. AS, Ltdis a large company engaged in assembly of aireonditioners. Recently the company had conducted the Time’ and ‘Motion’ study and concluded that on an average @ worker can assemble ten air- conditioners ina day. The target volume of the company in a day is assembling of 1,000 units of air- conditioners. The ‘company is providing attractive allowances to reduce labor tumover and absenteeism. All the workers are happy. Even then the assembly of air-conditioners per day is 800 units only. To find out the reason, the company compared actual performance of each worker and observed through C.C.T.V. that some of the workers were busy in gossiping. State the steps quoting lines in the process of the function which are discussed in the above paragraph. 30. Malini is a well-known businesswoman in the field of publishing. She owes the success of her business to her own education in business management and her team of certified management consultants. Therefore, she decides to send both her children Darshit and Pihu abroad to acquire a degree in business management in their individual area of expertise. She feels that all over the world there is marked growth in management as a discipline, but still it is not considered to be a fullefledged profession for certain reasons. (a) Explain the reasons because of which Malini considers management as a discipline (b) Critically examine the various reasons because of which management is not considered to be a full- fledged profession. 31. Taniya Ltd. was engaged in the business of cturing auto components, Lately, its business was expanding due to increased demand for cars. The cerypention Was also feat bas GEN market, share intact, the company directed its workforce to Work overtime. But this resulted in many problems. Due to increased pressure of work the efficiency of workers declined. Sometimes, the subordinates had to work for more than one superiog. The workers were becoming undisciplined. The spirit of teamwork, which had characterized the comp jously, had begun to wane. = (a) Identify any two principles of management (as give Mem Fayol) which were (4) (4) quoting the lines from the above case.nr (b) Explain in brief “Functional Foremanship” given by F.W. Taylor. 6 32, Mankind Co Ltd. is a large diversified co: jing in a wide variety of medical instruments and packaged foods. It has its head office in Chena, can its two branches located in Noida and Ludhiana. It has Chief Administrative Officers in both the branches that are responsible for supervising the activities of their branches and are given the sufficient powers to take decisions. They have to report to the head office on monthly basis and are responsible for the overall performance of their divisions. (a) Which function of management is being highlighted above? (b) Which concept of the aforesaid function is being referred to? Explain the concept. (c) Discuss any three points of importance of the above concept in an organisation. Or Kiyyan Industries is a company manufacturing office funiture. The company chose to diversify its operations to improve its growth potential and increase market share, As the project was important many alternatives were generated for the purpose and were thoroughly discussed amongst the members of the organisation. After evaluating the various altematives, Sukhvinder, the Managing Director of the company decided that they should add 'Home Interiors and Furnishings’ as a new line of business activity. (a) Name the framework, which the diversified organisation should adopt, to enable it to cope with the emerging complexity ? Give two reasons in support of your answer. (b) State any three limitations of this framework’ © 33. Stock exchange acts as a regulator of the securities market. It creates a continuous market where the securities are bought and sold. It gives investors the chance to and reinvest. Through this process of disinvestment and reinvestment. Savings get channelized into their most productive investment avenues. ‘To ensure that the investing public gets a safe and fair deal in the market, the existing membership of the stock exchange is well regulated and its dealings are well defined according to the the existing legal framework. It also ensures wider share of ownership by new issues , better trading practices and taking effective steps in educating the public about investments. (a) Identify and explain any three functions of performed by the Stock Exchange discussed in the above paragraph. (b) Distinguish between Money Market and Capital Market on any three bases. © 34. Sneha Ltd. after a lot of research work, developed a synthetic substitute for leather. By doing this , it not only took into account the sentiments of people but also ensured that animals are not hurt. It launched a complete new range of bags in the market. It named its bags ‘Pure-Sure’ which clearly conveyed to the consumers the message- Pure for Sure’. To enable the consumers identify its bags, even from a distance, it covered them ina specially designed translucent covers that would not only protect it from the dust but will also attract the consumers. (a) Identify and briefly explain the elements of Product mix discussed in the above case, by quoting the relevant lines. (b) Identify and explain the Marketing Management philosophy being followed by the company. os 1 “Its the most important development affecting the business world in recent years. It has played a important role in the marketing success or failure of many products, particularly the consumer non- durable products. In fact if one makes an analysis of the reasons for the success of some of the successful products in the recent past, it ean be noted that it has played its dual role of safe transportation and knowledge communication. It was one of the important factors in the success of products like Maggie’s Noodles, Uncle Chips or Crax wafers ete.” (a) Identify and explain the concept of marketing as referred in the above paragray (b) Explain the importance of the so identified concept. zt