1.
Sales Forecast Plan
A. Data Analysis:
Historical Data Review: Review previous years’ sales data, including seasonality
and service demand trends.
Market Analysis: Understand current market trends and economic conditions,
particularly in the consultancy industry in Dubai.
Competitor Benchmarking: Analyze competitor pricing, services offered, and sales
trends to align your strategy.
B. Sales Forecast:
Set Monthly Targets: Based on previous performance and market insights, set
monthly sales targets for the next 12 months.
Breakdown by Service: Allocate targets per service line (e.g., business setup, visa
services, typing, consultancy).
New Leads Projection: Estimate new client leads via online marketing efforts
(Google Ads, social media).
C. Manpower Forecasting:
Resource Allocation: Based on forecasted sales, determine the manpower needs for
operations, sales, and customer service.
Training Requirements: Identify necessary training or new hires in sales, customer
service, or consultancy.
Flexibility Plans: Plan for peak seasons (such as Expo 2024 or other local business
events) where demand may surge.
2. Sales-Focused Web Design
A. User Experience (UX) and Lead Conversion:
Clear Call-to-Action (CTA): Design the homepage with strong CTAs (e.g., "Get a
Free Consultation" or "Start Your Business Today").
Service Pages Optimization: Each service (e.g., JAFZA company setup, PRO
services) should have a dedicated page with detailed information and contact forms.
Live Chat Integration: Add live chat for instant customer engagement, leading to
quick conversions.
Lead Capture Forms: Ensure every page has simple forms to capture leads with
limited fields to reduce friction.
B. SEO and Content Strategy:
Keywords for Dubai Business Consultancy: Use keywords such as "Business Setup
in Dubai," "Company Formation in UAE," and "Dubai Freezone Setup."
Blog & Resource Section: Provide valuable resources (e.g., “Guide to Setting up a
Company in Dubai”) to establish authority and boost organic traffic.
Mobile Optimization: Ensure the website is responsive and mobile-friendly for users
on smartphones, which is essential for Dubai-based businesses.
3. Google & Social Media Marketing Campaign
A. Google Ads Campaign:
Campaign Setup:
o Search Ads: Focus on keywords like "Business Setup Dubai" and "Dubai
Freezone company formation." Target geographical areas in Dubai with high
business potential.
o Display Ads: Use display ads for retargeting visitors who visited your website
but did not convert.
o Conversion Tracking: Implement proper tracking through Google Analytics
to monitor leads and conversions from the campaigns.
B. Social Media Campaign:
Platforms: Use Facebook, Instagram, LinkedIn, and YouTube to reach diverse
business owners and entrepreneurs.
Content Strategy:
o Lead Generation Ads: Use lead generation forms within Facebook and
Instagram.
o Success Stories & Testimonials: Showcase client success stories with
business setup in Dubai through short, engaging videos.
o Weekly Live Sessions: Run live Q&A sessions or webinars on business setup
in Dubai and promote them across platforms to engage potential clients.
C. Budget Allocation:
Google Ads Budget: Allocate 60% of your ad budget to Google Ads, focusing on
high-intent searches for business setup services.
Social Media Budget: Allocate 40% to Facebook, Instagram, and LinkedIn ads
targeting entrepreneurs, startups, and small businesses.
Adjust & Optimize: Continuously monitor the performance of ads and optimize
keywords, demographics, and ad creatives to ensure maximum ROI.
4. Tracking & Reporting
A. CRM Integration:
Use a Customer Relationship Management (CRM) system to track leads, conversions,
and client follow-ups efficiently.
B. Monthly Reporting:
Set up monthly reviews to track:
o Lead Generation: Number of leads generated via web traffic, Google Ads,
and social media.
o Conversion Rates: Analyze conversion rates and fine-tune campaigns for
better results.
o Customer Engagement: Assess user interaction, site bounce rates, and
customer feedback to improve services.
