BCOM Syllabus 2021-22 - St. Xavier's University
BCOM Syllabus 2021-22 - St. Xavier's University
B C H R C C 6 1 0 T Theory
(3)
SEMESTER : I
(4)
Unit 4 : Accounting for Inland Branches : 14 Lectures
Concept of dependent branches; Accounting aspects: debators system, stock and debators
system, branch final accounts system and whole –sale system. Independent branches:
concept –accounting treatment: important adjustment entries and preparation of
consolidated profit and loss accounting and balance sheet.
Unit 5 : Departmental Accounting : 5 Lectures
Unit 6 : Accounting for Dissolution of the partnership Firm : 14 Lectures
Accounting for Dissolution of the Partnership Firm Including Insolvency of partners, sale to
a limited company and piecemeal distribution
Unit 7 : Financial Statements of Non-Profit Organisation : 7 Lectures
Suggested Reading :
1. Hanifand Mukherjee - Financial Accounting –McGraw –Hill Education India [Link]
2. M.C Shukla and T. S Grewal – Advanced Accountancy, S. Chand, New Delhi
3. Maheswari and Maheswari –Financial Accounting, Himalaya Publishing Co.
4. R.L. Gupta and M. Radhaswamy – Advanced Accountancy, Sultan Chand, New Delhi
5. A. Basu – Financial Accounting, TEE DEE Publication, Kolkata.
6. D.S. Rawat – Student’s Guide to Accounting Standard, Taxman, New Delhi
7. Accounting Standard – Issued by ICAI / [Link]
---------- × ----------
Suggested Reading :
1. M.C Kuchhal and Vivek Kuchhal: - Business Law, Vikas Publishing House, New Delhi
2. Avtar Singh: - Business Law, Eastern book Company, Lucknow.
3. Ravinder Kumar: -, Legal Aspects of Business, Cengage Learning
4. S.N Maheswari and S. K Maheswari: - Business Law, National Publishing House, New Delhi
(6)
5. Aggarwal S.K: - Business Law, Galgotia Publishers Company, New Delhi.
6. Bhusan Kumar Goyal and Jain Kinneri: - Business Laws, International Book House
7. Sushma Arora: - Business Laws, Taxman Publications
8. Akhileshwar Pathak: - Legal Aspects of Business, McGraw Hill Education ,6 th ed
9. PC Tulsian and Bharat Tulsian: -Business Law McGraw Hill Education
10. Sharma, J.P and Sunaina Kanojia: - Business Laws, Ane Books [Link]. New Delhi
**Note: Latest edition of text books must be used**
---------- × ----------
---------- × ----------
---------- × ----------
(9)
Unit 3 : Biodiversity and conservation : 4 Lectures
Levels of biological diversity: Genetic, Species and Ecosystem diversity; Biogeographic
zones of India; Biodiversity patterns and Global biodiversity hot spots
India as mega –biodiversity nation; Endangered and endemic species of India
Threats to biodiversity: Habitat loss, poaching of Wildlife, Man –Wildlife conflicts,
biological invasions: Conservation of biodiversity: In-Situ and Ex- Situ conservation of
biodiversity
Nature reserves, tribal populations and rights (Niyamgiri Vedanta, POSCO), and human
Wildlife conflicts in Indian context (Sundarban-Human –Tiger encounters)
Ecosystem and biodiversity services: Ecological, Economic, Social, Ethical, Aesthetic and
Informational value.
Unit 4 : Environmental pollution and Global Environmental issues : 6 Lectures
Environmental pollution: Types, causes, effects and controls: Air, water, soil, and noise
pollution.
Climate change, Global warming, Ozone layer depletion, acid rain, photo- chemical
smog, and impacts on human communities and agriculture
Nuclear hazards and human health risks (Chernobyl, 3-mile Island, Daiichi –Fukushima)
Solid-waste Management: Control measures of urban and industrial waste, special
reference to e-waste, Biomedical waste
Pollution Tragedies: Love canal, Bhopal Gas, Endosulfan, Minamata and Flint water.
Text Book :
1. Basu, M. and Xavier; S. Fundamentals of Environmental Studies, Cambridge University Press,
2016
2. Mitra. A. K and Chakraborty, R., Introduction to Environmental Studies, Book Syndicate, 2016
3. Enger, E. and Smith, B., Environmental Science: A Study of Interrelationships, Publisher:
McGraw-Hill Higher Education; 12 editions ,2010
4. Basu, R. N, Environment, University of Calcutta 2000
Suggested Reading :
1. Carson, R. 2002. Silent Spring. Houghton Mifflin Harcourt.
2. Gadgil M & Guha R 1993. This Fissured Land- An Ecological History of India, University of
California Press.
3. Odum, E.P Odum, H.T & Andrews j. 1971-Fundamentals of Ecology. Philadelphia: Saunders
4. Pepper I.L Gerba C.P & Brusseau M.L 2011- Environmental and Pollution Science, Academic
Press.
5. Agarwal, K M Sikdar, PK and Deb, SC-A Text book of Environment, Macmillan Publication, 2002.
6. Richard TWright, Environmental science: Towards a Sustainable Future, Prentice Hall Ine 2008
---------- × ----------
(10)
SEMESTER : II
(11)
Suggested Reading :
1. Dr. M. Hanif – “Modern Cost and Management Accounting”, McGraw-Hill Education Pvt. Ltd.
2. Saxena and Vashist - “Cost and Management Accounting (Text)”, Sultan Chand and Sons.
3. Ashis Bhattacharya – “Cost Accounting”, Prentice Hall, India.
4. Basu and Das – “Cost and Management Accounting”, Rabindra Library, Kolkata.
---------- × ----------
---------- × ----------
(13)
Simple Keynesian Model of Economic Fluctuation with Government spending and lump
sum taxes-Fiscal policy effect and multiplier, paradox of thrift
Effect of interest rate on autonomous spending –IS curve.
Income, interest rate and money demand function-LM curve.
Economy’s general equilibrium in terms of IS-LM model.
Effectiveness of Fiscal and Monetary Policy in the IS-LM Model with specific reference
to crowding out and liquidity trap.
Integrating financial markets into IS-LM Model : Financial bubbles and Monetary Policy
dilemma in IS-LM Model
Unit 3 : Aggregate Demand, Aggregate Supply and The Great Depression : 15 Lectures
Flexible Prices and the aggregate demand (AD) curve-Effect of change in prices on LM
curve.
Shifting the AD curve with monetary and fiscal policy.
Alternative shapes of the Short Run Aggregate Supply Curve (SAS)
Explanation of positively sloped short-run aggregate supply curve-fixed input cost
(nominal wage, prices of raw material and level of productivity & technology)
Vertical long run aggregate supply curve (LAS)
Fiscal and monetary expansion in the short & long run.
Unit 4 : Inflation, Unemployment and Labour market : 10 Lectures
Inflation : causes of rising and falling inflation, inflation and interest rates, social cost of
inflation.
Unemployment: natural rate of unemployment, frictional and wait unemployment,
labour market and its interaction with production system.
Phillips Curve : trade - off between inflation and unemployment and Sacrifice Ratio.
Unit 5 : Open Economy and Macroeconomic Policy : 7 Lectures
Balance of Payment Accounting
Current Account and National Saving.
Market for foreign exchange – fixed versus flexible exchange rates
BOP equilibrium and external balance schedule
IS-LM Model with flexible exchange rate.
Unit 6 : Money and Banking System : 8 Lectures
Measures of money supply
High powered money
Money multiplier and credit creation of the commercial banking system.
Seigniorage and inflation tax
Suggested Reading :
1. Mankiw N.G: “Macroeconomics”, Third Edition.
2. Dornbush and Fisher: “Macroeconomics”, TMH.
3. Soumyen Sikdar : “Principles of Macroeconomics”, OUP.
4. Robert J. Gordon: “Macroeconomics”, Pearson.
(14)
5. Paul R. Krugman, Maurice Obstfeld and Marc Melitz: “International Economics: Theory and
Policy”, 10th Edition.
6. Caves, Frankel and Jones: “World Trade and Payments : An Introduction” Harper Collins, 8th
Edition.
---------- × ----------
---------- × ----------
(15)
c) Disaster management: floods, earthquake, cyclones and landslides. Resettlement and
rehabilitation of project affected persons; case studies.
Water: Use and over-exploitation of surface and ground water, floods, droughts, conflicts
over water (international & inter-state).
d) Energy resources: Renewable and non-renewable energy sources, use of alternate energy
sources, growing energy needs, case studies.
Unit 2 : Environmental Management: Laws, Policies & Practices : 7 Lectures
UN Initiatives and International agreements: Montreal and Kyoto protocols, Paris Climate
Summit (2015) and Convention on Biological Diversity (CBD).
Environmental ethics: Role of Indian and other religions and cultures in environmental
conservation. Green Politics, Earth Hour, Green Option Technologies, ISO standards: ISO 9000
and 14000. Environmental communication and public awareness, Role of National Green
Tribunal; EIA Formulations, stages, Merits and demerits: case studies (e.g., CNG vehicles,
Bharat IV stage)
Environment Laws: Environment Protection Act (1986); Air (Prevention & Control of
Pollution) Act (1981); Forest Conservation Act (1980); Water (Prevention and control of
Pollution) Act (1974); Wildlife Protection Act (1972), Biodiversity Act (2002)
Unit 3 : Human Population and the Environment : 2 Lectures
Human population growth: Impacts on environment, human health and welfare. Family
Welfare Programs, Human Rights.
Environmental movements: Chipko, Silent valley, Bishnoi, Narmada BachaoAndolan, Nava
Danya.
Role of Information Technology (IT) in environment and Human Health
Unit 4 : Field work / Paper Writing : Equal to 5 Lectures
Visit to an area to document environmental assets: river/ forest/ flora/fauna, etc.
Visit to a local polluted site-Urban/Rural/Industrial/Agricultural.
Study of common plants, insects, birds and basic principles of identification.
Study of simple ecosystems-pond, river, Delhi Ridge, etc.
Text Books :
1. Basu, M. and Xavier, S.,Fundamentals of Environmental Studies, Cambridge University Press,
2016.
2. Mitra, A.K and Chakraborty, R., Introduction to Environmental Studies, Book Syndicate, 2016.
3. Enger, E. and Smith, B., Environmental Science: A Study of Interrelationships, Publisher:
McGraw-Hill Higher Education; 12th edition, 2010.
Suggested Reading :
1. Gleeson, B. and Low, N. (eds.) 1999. Global Ethics and Environment, London, Routledge.
2. Gleick, P. H. 1993. Water in Crisis. Pacific Institute for Studies in Dev., Environment & Security.
Stockholm Env. Institute, Oxford Univ. Press.
3. Grumbine, R. Edward, and Pandit, M.K. 2013. Threats from India’s Himalaya dams. Science, 339:
36-37.
(16)
4. McCully, P. 1996. Rivers no more: the environmental effects of dams (pp. 29-64). Zed Books.
5. McNeill, John R. 2000. Something New Under the Sun: An Environmental History of the
Twentieth Century.
6. Rosencranz, A., Divan, S., & Noble, M. L. 2001. Environmental law and policy in India. Tripathi
1992.
7. World Commission on Environment and Development. 1987. Our Common Future. Oxford
University Press.
8. Ghosh Roy, MK, Sustainable Development (Environment, Energy and Water Resources), Ane
Books Pvt. Ltd., 2011.
9. Karpagam, M and Geetha Jaikumar, Green Management, Theory and Applications, Ane Books
Pvt. Ltd., 2010.
10. Bala Krishna Moorthy, Environmental Management, PHI learning Pvt. Ltd, 2012
---------- × ----------
SEMESTER : III
---------- × ----------
(19)
3. If new legislation(s) are enacted in place of the existing legislation(s), the syllabus will
accordingly include such new legislation(s) in the place of old legislation(s).
Suggested Reading :
1. Singhania, Vinod K. and Monica Singhania. Students’ Guide to Income Tax. University Edition,
Taxmann Publications Pvt. Ltd., New Delhi.
2. Ahuja, Girish and Ravi Gupta. Systematic Approach to Income Tax. Bharat Law House, Delhi.
Journals :
1. Income Tax Reports, Company Law Institute of India Pvt. Ltd., Chennai.
2. Taxman. Taxman Allied Services Pvt. Ltd., New Delhi.
3. Current Tax Reporter. Current Tax Reporter Jodhpur.
---------- × ----------
---------- × ----------
---------- × ----------
(24)
PAPER : V – E-COMMERCE (Theory & Practical)
Total Marks : 75(Th.) + 25(Pr.) Semester: III Paper Code: BCHRSE350T
___________________________________________________________________________________________________________________
E-COMMERCE (Th.)
MODULE : A
Chapter 1 : Overview of E-Commerce : 10 Hours, Minimum 20 Marks
Concepts, advantage, disadvantages, e-commerce business models (introduction, key elements of a
business model and categorizing major E-commerce business models – B2B, B2C, C2C, B2G, C2G,
G2G), Revenue Models of e-commerce (Advertising Revenue Model, Sales Revenue Model, Pay Per
Click Revenue Model), Basic concepts of Internet Architecture – Types of Server (Web, Database, Mail,
File), Protocol (http, ftp), WWW, URL. Basic concepts of Web publishing (domain registration, web
hosting, launching).
Chapter 2 : Security and Encryption : 10 Hours, Minimum 20 Marks
Dimensions of E-Commerce security, Security threats in the E-commerce environment – malicious
codes (virus, Trojan, Worm), hacking, spoofing, sniffing, phishing, cyber-vandalism. Technology
solutions (Encryption, Decryption, Symmetric & Asymmetric Encryption, Secured Electronic, Secured
Electronic Transaction (https, SSL), protecting networks (Firewall, DMZ)).
Chapter 3 : IT Act 2000 and Cyber Crimes : 10 Hours, Minimum 15 Marks
IT Act 2000 : Objectives, Definitions, Electronic governance, Attribution, acknowledgement and
dispatch of electronic records, Regulation of certifying authorities, Digital signatures and certificates,
Duties of subscribes, Penalties and adjudication, Appellate Tribunal, Offences and Cyber-crimes.
Chapter 4 : Transactions in Ecommerce : 15 Hours, Minimum 20 Marks
1. E-Payment System :
Methods of e-payment (Debit Card, Credit Card, Smart Cards, e-money), payment gateways.
Online banking (concept, importance, electronic fund transfer – RTGS, NEFT). Basic concept of
CBS. Risks involved in e-payments (Tax evasion, Fraud, Impulse buying, Payment conflict).
2. E-Marketing :
Concept, types of e-marketing, means of advertising [Banner, Pop-up, sponsored link, email], e-
branding, SEO-Basics, Onsite and offsite optimization techniques.
Suggested Reading :
1. Kenneth C. Laudon and Carlo Guercio Traver, E-Commerce, Pearson Education.
2. David Whiteley, E-Commerce : Strategy, Technology and Applications, McGraw Hill Education
3. Bharat Bhaskar, Electronic Commerce: Framework, Technology and Application, 4th Ed.,
McGraw Hill Education
4. P T Joseph, E-Commerce : An Indian Perspective, PHI Learning
5. K K Bajaj and Debjani Nag, E-Commerce, McGraw Hill Education
6. Sushila Madan, E-Commerce, Taxmann
7. T N Chhabra, Hem Chand Jain, and Aruna Jain, An Introduction to HTML, Dhanpat Rai & Co.
(25)
E-COMMERCE (Pr.)
MODULE : B
Introduction to HTML and scripting language :
Tags and attributes : Text Formatting, Fonts, Hypertext Links, Tables, Images, Lists, Forms, Frames,
Cascading Style Sheets.
JavaScript (event handling, mathematical function, string function, document object model),
connectivity with database.
Suggested Reading :
1. T N Chhabra, Hem Chand Jain, and Aruna Jain, An Introduction to HTML, Dhanpat Rai & Co.
2. HTML COMPLETE, BPB
3. Mastering HTML, CSS & Java Script Web Publishing, BPB
4. Web Enabled Commercial Application Development Using HTML, JavaScript, DHTML and PHP
(4th Revised Edition), IVAN BAYROSS, BPB.
---------- × ----------
SEMESTER : IV
(26)
Unit 4 : Marginal Costing : 12 Lectures
Absorption versus Variable Costing: Distinctive features and income determination. Cost-Volume-
Profit Analysis, Profit / Volume ratio. Break-even analysis-algebraic and graphic methods. Angle of
incidence, margin of safety, Key factor(s), determination of cost indifference point.
Unit 5 : Decision Making : 18 Lectures
Steps in Decision Making Process, Concept of Relevant Costs and Benefits, Various short-term
decision-making situations – profitable product-mix, Acceptance or Rejection of special/ export
offers, Make or buy, Addition or Elimination of a product line, sell or process further, operate or shut
down. Pricing Decisions: Major factors influencing pricing decisions, various methods of pricing
Unit 6 : Contemporary Issues : 7 Lectures
Responsibility Accounting: Concept, Significance, Different Responsibility Centres, Divisional
Performance Measurement: Financial and Non-Financial measures. Transfer Pricing
Suggested Reading :
1. Dr. M. Hanif – “Modern Cost and Management Accounting”, McGraw-Hill Education Pvt. Ltd
2. Saxena and Vashist – “Cost and Management Accounting (Text)”, Sultan Chand and Sons.
3. Dr. B. Banerjee – “Cost Accounting”, Prentice Hall, India.
4. Ashis Bhattacharya – “Cost Accounting”, Prentice Hall, India.
5. Basu and Das – “Cost and Management Accounting”, Rabindra Library, Kolkata.
---------- × ----------
(27)
b) Business Continuity Planning – Introduction & concept, Need for BCP, Components of BCP, Roles
and Responsibilities of BCP, Performance of BCP Review.
Suggested Reading :
1. Introduction to Information Technology, ITL Education, Pearson Education.
2. Information Technology for Management, Ramesh Behl, McGraw Hill
3. Information Technology and Its Applications in Business, Reema Thareja, OUP
4. Management Information Systems, Girdhar Joshi, OUP.
(28)
Suggested Reading :
1. Introduction to Information Technology, ITL Education, Pearson Education
2. Information Technology for Management, Ramesh Behl, McGraw Hill
3. Information Technology and Its Applications in Business, Reema Thareja, OUP
---------- × ----------
(29)
c) Service Sector : Classification, growth and sectoral shares since 1991, growth drivers - Factors
underlying the service sector growth, Liberalisation in Services, FDI in services
d) Financial Sector : Structure, Performance and Reforms.
e) External Sector: Foreign Trade and balance of Payments: Structural Changes and Performance
of India’s Foreign Trade and Balance of Payments; Export policies and performance; India and
the WTO, Role of FDI, Capital account convertibility
Suggested Reading :
1. Bhagwati, J . and Desai, P. India : Planning for industrialization, OUP, Ch 2.
2. Patnaik, Prabhat. Some Indian Debates on Planning. T. J. Byres (ed.). The Indian Economy: Major
Debates since Independence, OUP.
3. Ahluwalia, Montek S. State - level Performance under Economic Reforms in India in A. O.
Krueger. (ed.). Economic Policy Reforms and the Indian Economy, The University of Chicago
Press.
4. Dreze, Jean and Amartya Sen. Economic Development and Social Opportunity. Ch. 2. OUP.
5. Khanna, Sushil. Financial Reforms and Industrial Sector in India. Economic and Political Weekly.
Vol. 34. No. 45.
6. Rangarajan, C. and N. Jadhav. Issues in Financial Sector Reform. Bimal Jalan. (ed). The Indian
Economy. Oxford University Press, New Delhi.
7. Schwab, K. (2015) : The Global Competitiveness Report, 2015-2016: World Economic Forum.
8. World Development Report (Latest Available)
9. Mahendra Dev, S. (2008) : Inclusive Growth in India, OUP.
10. Kapila, U. (2016) : “ Indian Economy Today”, Chapter 41, pp 1002-1013, Indian Economy Since
Independence, Academic Foundation.
11. Dreze, Jean and Amartya Sen (2013) : An Uncertain Glory : India and Its Contradictions. Allen
Lane: Penguin Books.
12. Kapila, U. (2016) : “ Growth and Structural Change Since 1950 (Editoral Notes)”, Chapter 9, pp
165-216, Indian Economy Since Independence, Academic Foundation.
13. Basu, K. (2005) : India’s Emerging Economy: Performance and Prospects in the 1990s and
Beyond, Oxford University Press.
14. Panagariya, A. (2010) : India: The Emerging Giant, Oxford University Press.
15. Kapila, U. (2016) : “Agricultural Development in India : Performance, Issues and Policies”,
Chapter 21, pp. 555-580, Indian Economy Since Independence, Academic Foundation.
16. Kapila, U. (2016) : “Food Inflation in India : Diagnosis and Remedies”, Chapter 25, pp. 639-650,
Indian Economy Since Independence, Academic Foundation
17. Kapila, U. (2016) : “Industrial Development and Policies Since Independence : Growth without
Employment”, Chapter 28, pp. 713-735, Indian Economy Since Independence, Academic
Foundation.
(30)
18. Kapila, U. (2016) : “The Employment Problem in India and the Phenomenon of the Missing
Middle”, Chapter 33, pp. 825-834, Indian Economy Since Independence, Academic Foundation.
19. Kapila, U. (2016) : “Services in India’s Growth Process(Editorial Notes)”, Chapter 34, pp. 835-
857, Indian Economy Since Independence, Academic Foundation.
20. Srinivasan, T. N. (2000): Eight Lectures on India’s Economic Reforms, Oxford University Press.
21. Nayyar, Gaurav (2012) : The Ser vice Sector in India’s Development, OUP.
22. J. Bhagwati & A. Panagariya (2012) : India’s Tryst with Destiny, Collins Business.
---------- × ----------
---------- × ----------
PAPER : V – ENTREPRENEURSHIP
Total Marks : 100 Semester: IV Paper Code: BCHRSE450T
___________________________________________________________________________________________________________________
Total Lectures : 50
Objective : The purpose of the paper is to orient the learner toward entrepreneurship as a career
option and creative thinking and behaviour.
Unit 1 : Introduction : 10 Lectures
Meaning, scope and importance of Entrepreneurship.
Evolution of entrepreneurial thought.
(32)
Entrepreneurship as a career option.
Functions of Entrepreneurs
Entrepreneurial Characteristics and Skills
Entrepreneur vs. Manager
Creativity & Creative Process
Types of Entrepreneurs (Clarence Danhoff’s Classification)
Intrapreneurship – Concept and Types (Hans Schollhammer’s Classification)
Entrepreneurship in different contexts: technopreneurship, cultural entrepreneurship,
international entrepreneurship, netpreneurship, ecopreneurship, and social
entrepreneurship
Unit 2 : Family Business and Business Groups : 10 Lectures
Family Business: Concept, Advantages and Disadvantages
Role of the Founder(s) in family business re: Founders’ values, business philosophy and
behavioural orientations.
Role of Non-family members in family business
Succession: Choosing and Grooming Successors
Conflict in family business and its resolution
Family controlled business groups – the Indian Experience (Case Studies)
Unit 3 : Public and private system of stimulation, support and sustainability of
entrepreneurship. : 10 Lectures
Requirement, availability to finance, technology, Sources of Finance
Role of industries/entrepreneur’s associations and self-help groups (Case Studies), Role
and functions of business incubators, angel investors, venture capital and private equity
fund (Features & Indian Scenario)
Unit 4 : Sources of Business Ideas and Feasibility Studies : 12 Lectures
Significance of drafting the business plan / project proposal
Feasibility Studies: Concept and Stages
Business Plan: Concept and Significance
Stages in the Drafting of a Business Plan.
Unit 5 : Mobilising Resources for Start-Ups : 8 Lectures
Start-ups – Types, Mistakes/ Problems.
Intellectual Property Rights and the Entrepreneur: Patents, Trademarks and
Copyrights, Geographical Indicators and Biological Diversities
Suggested Reading :
1. Kuratko and Rao, Entrepreneurship : A South Asian Perspective, Cengage Learning.
2. Robert Hisrich, Michael Peters, Dean Shepherd, Entrepreneurship, McGraw-Hill Education
3. Desai, Vasant. Dynamics of Entrepreneurial Development and Management. Mumbai, Himalaya
Publishing House.
4. Dollinger, Mare J . Entrepreneurship : Strategies and Resources. Illinois, Irwin.
5. Holt, David H. Entrepreneurship: New Venture Creation. Prentice-Hall of India, New Delhi.
(33)
6. Plsek, Paul E. Creativity, Innovation and Quality. (Eastern Economic Edition), New Delhi :
Prentice- Hall of India. ISBN- 81-203-1690-8.
7. Singh, Nagendra P. Emerging Trends in Entrepreneurship Development. New Delhi : ASEED
8. S S Khanka, Entrepreneurial Development, S. Chand & Co, Delhi
9. K Ramachandran, Entrepreneurship Development, McGraw- Hill Education
10. SIDBI Reports on Small Scale Industries Sector.
11. Arya Kumar, Entrepreneurship, Pearson.
Note: Latest edition of text books may be used
---------- × ----------
SEMESTER : V
(34)
Unit 3 : Product : 15 Lectures
Concept and Importance
Product Classifications: Business Products (Raw Materials, Processed Materials, OEMs
etc.) and Consumer Products (Convenience, Shopping, Specialty, Unsought)
Product Mix vs Product Line (Concepts of Line Length, Width, Depth, Consistency)
Branding: Concept and Strategies
Packaging: Concept, Levels (Primary, Secondary, Transport), Role and Functions
Labelling: Concept, Role and Functions
Product-Support Services: Basic concept only
Product Life-Cycle: Concept, Strategies followed at each stage
New Product Development (NPD): Concept, Process, Risks
Consumer Adoption Process: Concept, Process
Unit 4 : Price : 8 Lectures
Concept, Significance, Factors affecting price
Pricing Strategies: New Product Pricing (Economy, Penetration, Skimming, Premium);
Psychological Pricing; Promotional Pricing (Loss-Leader Pricing, Superficial
Discounting, Special Event Pricing)
Pricing Methods: Cost-Based Pricing (Mark-up, Target-return); Competition-Based
Pricing; Demand-Based Pricing; Perceived-Value Pricing; Captive Product Pricing);
Allowance Policies (Advertising Allowance, Stocking Allowance, Spiffs)
Unit 5 : Distribution Channels and Physical Distribution : 10 Lectures
Channels of Distribution: Concept and Importance
Types of Distribution Channels: Consumer Product Channels (Zero-level, One-Level,
Two-Level, Three-Level); Industrial Product Channels
Intermediaries in the Channel: Types of Middlemen, Functions of Middlemen
Factors affecting choice of Distribution Channel
Wholesaling and Retailing: Types of retailers (department Store, supermarkets,
warehouse retailers, specialty retailers, e-tailers)
Physical Distribution: Concept, Functions (Inventory Control, Order Processing,
Warehousing, Materials Handling, Transportation and Logistics)
Unit 6 : Promotion : 7 Lectures
Concept, Nature and Importance
Promotional Mix: Concept; Elements (Advertising, Sales Promotion, Personal Selling,
Public Relations and Publicity, Direct Marketing); Factors affecting Promotional Mix
Unit 7 : Recent Developments in Marketing and Case Studies : 3 Lectures
Recent Developments in Marketing: Social Marketing (concept only); Digital Marketing
(concept only); Service Marketing (concept, service marketing mix); Green Marketing
(concept only); Neuromarketing (concept only); Consumerism (concept only)
Case Studies as applicable (Unit I-VI)
(35)
Suggested Reading :
1. Kotler, Philip, Gary Armstrong, PrafullaAgnihotri and EhsanulHaque. Principles of Marketing.
13th edition. Pearson Education.
2. Michael, J. Etzel, Bruce J. Walker, William J Stanton and Ajay Pandit. Marketing: Concepts and
Cases. (Special Indian Edition)., McGraw Hill Education
3. William D. Perreault, and McCarthy, E. Jerome., Basic Marketing. Pearson Education.
4. Zikmund William G. and Michael D’Amico. Marketing; Creating and Keeping Customers in an E-
Commerce World. Cengage Learning.
5. Lacobucci and Kapoor, Marketing Management: A South Asian Perspective. Cengage Learning.
Suggested Articles :
1. Veronica, B. (2009). “Brief History of Neuromarketing”, Proceedings from the International
Conference on Economics and Administration, Faculty of Administration and Business,
University of Bucharest, Romania; pp. 119-121.
2. Morin, C. Soc (2011) 48: 131. [Link]
3. Jefkins F. (1990) A Broader Look at the Marketing Mix. In: Modern Marketing Communications.
Springer, Dordrecht
4. Banerjee, S. and Roy, S. (2016). “Synchronizing Marketing Performance Indicators with
Corporate Strategy: A Conceptual Framework”; International Journal of Marketing and Business
Communication, Vol. 5 (4); pp. 16-23.
---------- × ----------
(36)
(WACC) and Marginal cost of capital. Capital structure –Theories of Capital Structure (Net
Income, Net Operating Income, MM Hypothesis, Traditional Approach), Determinants of
capital structure. Operating and financial leverage, Indifference Point Analysis, EBIT-EPS
Analysis, Capital Planning.
Unit 4 : Dividend Decisions : 8 Lectures
Theories for Relevance and irrelevance of dividend decision for corporate valuation; Cash
and stock dividends; Dividend policies in practice.
Unit 5 : Working Capital Decisions : 15 Lectures
Concepts of working capital, the risk-return trade off, sources of short-term finance,
working capital estimation, receivables management (including factoring) and working
capital leverage (including illustrations).
Unit 6 : Risk and return concepts : 7 Lectures
Risk and Return Concept, Capital Asset Pricing Model, Security Market Line and Capital
Market Line
Suggested Reading :
1. James C. Van Horne and Sanjay Dhamija, Financial Management and Policy, Pearson Education.
2. Levy H. and M. Sarnat .Principles of Financial Management. Pearson Education
3. Brigham and Houston, Fundamentals of Financial Management, Cengage Learning
4. Khan and Jain. Basic Financial Management, McGraw Hill Education
5. Prasanna Chandra, Fundamentals of Financial Management. McGraw Hill Education
6. Singh, J.K. Financial Management- text and Problems. Dhanpat Rai and Company, Delhi.
7. Rustagi, R.P. Fundamentals of Financial Management. Taxmann Publication Pvt. Ltd.
8. Singh, Surender and Kaur, Rajeev. Fundamentals of Financial Management. Mayur Paperback,
New Delhi.
9. Pandey, I.M. Financial Management. Vikas Publications.
10. Bhabatosh Banerjee, Fundamentals of Financial Management, PHI Learning
---------- × ----------
(38)
5. Compendium of Statements and Standards of Accounting. The Institute of Chartered
Accountants of India, New Delhi.
6. Guidance note issued by ICAI on relevant topic
7. Company act 2013 and Company Rules as amended up to date
Note: Latest edition of text books may be used.
---------- × ----------
(39)
principles of utmost goodfaith, Indemnity, Economic function, Proximate cause,
Subrogation and contribution,
Unit 6 : Insurance Business :
Concept of Insurance- Actuarial Practice for Life and Non-life, Re-insurance, Risk and return
relationship, Legal Aspects of Insurance Contracts, Regulatory Framework of Insurance, and
Overview of IRDA Act, Power, Functions and Role of IRDA, Online Insurance, Banc assurance
Note : Relevant Case Studies will be referred
Suggested Reading :
1. Agarwal, O.P., Banking and Insurance, Himalaya Publishing House
2. Satyadevi, C., Financial Services Banking and Insurance, [Link]
3. Suneja, H.R., Practical and Law of Banking, Himalya Publishing House
4. Chabra, T.N., Elements of Banking Law, Dhanpat Rai and Sons
5. Arthur, C. and C. William Jr., Risk Management and Insurance, McGraw Hill
6. Saxena, G.S; Legal Aspects of Banking Operations, Sultan Chand and Sons
7. Varshney, P.N., Banking Law and Practice, Sultan Chand and Sons
8. JyotsnaSethi and Nishwan Bhatia, Elements ofBanking and Insurance, PHI Learning
9. Bare Act: Banking Regulation Act 1949, SARFAESI Act 2002, IRDA Act, 1999
Note: Latest edition of text books may be used.
---------- × ----------
(40)
Unit 2 : The Consumer Protection Act, 1986 (CPA) : 26 Lectures
The Consumer Protection Act, 1986: Objectives and Provisions
Organizational set-up under the Consumer Protection Act: Advisory Bodies:
Consumer Protection Councils at the Central, State and District Levels, Basic
Consumer Rights; Adjudicatory Bodies: District Forums, State Commissions, National
Commission: Their Composition, Powers, and Jurisdiction (Pecuniary and Territorial),
Grievance Redressal Mechanism under the Consumer Protection Act, 1986: Who
can file a complaint? ; Grounds of filing a complaint; Limitation period; Procedure for
filing and hearing of a complaint; Disposal of cases; Relief/Remedy to be provided;
Temporary Injunction; Enforcement of order; Appeal, frivolous and vexatious
complaints; Offences and penalties.
Remedies under Consumer Protection Act (with reference to leading case laws):
Medical Negligence; Banking; Insurance; Housing & Real Estate; Electricity, Water, and
Telecom Services; Education; Defective Product; Unfair Trade Practice.
Unit 3 : Industry Regulators and Consumer Complaint Redressal Mechanism : 13 Lectures
Banking: RBI and Banking Ombudsman
Insurance: IRDA and Insurance Ombudsman
Telecommunication: TRAI
Food Products: FSSAI (an overview)
Advertising: ASCI
Unit 4 : Consumer Protection in India : 13 Lectures
Consumer Movement in India: Evolution of Consumer Movement in India. Formation
of consumer organizations and their role in consumer protection, Recent developments
in Consumer Protection in India, National Consumer Helpline, Citizens Charter
Quality and Standardization: Voluntary and Mandatory standards; Role of BIS, Indian
Standards Mark (ISI), Ag-mark, Hallmarking, Licensing and Surveillance; ISO: An
overview
Suggested Readings :
1. Khanna, Sri Ram, Savita Hanspal, Sheetal Kapoor, and H.K. Awasthi. Consumer Affairs” (2007)
Delhi University Publication; pp. 334/
2. Aggarwal, V. K. (2003). Consumer Protection: Law and Practice. 5th Ed. Bharat Law House, Delhi,
or latest edition.
3. Girimaji, Pushpa (2002). Consumer Right for Everyone Penguin Books.
4. Nader, Ralph (1973). The Consumer and Corporate Accountability. USA, Harcourt Brace
Jovanovich, Inc.
5. Sharma, Deepa (2011).Consumer Protection and Grievance-Redress in India: A Study of
Insurance Industry (LAP LAMBERT Academic Publishing GmbH & [Link], Saarbrucken,
Germany; pp.263 pp.
6. Empowering Consumers e-book, [Link]
(41)
7. EBook [Link]
8. The Consumer Protection Act, 1986
Suggested Articles :
1. Verma, D. P. S. (2002). Developments in Consumer Protection in India. Journal of Consumer
Policy. Vol. 25. No. pp 107 –123.
2. Verma, D.P.S. (2002). Regulating Misleading Advertisements, Legal Provisions and Institutional
Framework. Vikalpa. Vol. 26. No. 2. pp. 51-57.
3. Ralph L. Day and Laird E. Landon, Jr. (1997). Towards a Theory of Consumer Complaining
Behaviour. Ag Woodside, et al. (Eds.). Consumer and Industrial Buying Behaviour. New York;
North Holland pp. 425-37.
4. George, S. Day and A. Aaker (1970). A Guide to consumerism. Journal of Marketing. Vol. 34. pp
12-19.
5. Sharma, Deepa (2003).New measures for Consumer Protection in India. The Indian Journal of
Commerce. Vol.56. No.4. pp. 96-106
6. Sharma, Deepa (2011).Consumer Grievance Redress by Insurance Ombudsman.
[Link].11. pp.29-47.
Periodicals :
1. Consumer Protection Judgments (CPJ) (Relevant cases reported in various issues)
2. Recent issues of magazines: Insight, published by CERC, Ahmedabad ‘Consumer Voice’,
Published by VOICE Society, New Delhi.
3. UpbhoktaJagran, Ministry of Consumer Affairs, Govt, of India, New Delhi
Websites :
[Link]; [Link]; [Link]; [Link]; [Link];
[Link]; [Link]; [Link]; [Link]; [Link]; [Link];
[Link]; [Link]; [Link]
Note: The Latest edition of textbooks and Acts should be used.
---------- × ----------
PAPER : VI – ADVERTISING
Total Marks : 100 Semester: V Paper Code: BCHRDS542T
SPECIALIZATION [MARKETING]____________________________________________________________________________
Total Lectures : 65
Objective : The objective of this course is to familiarize the students with the basic concepts, tools
and techniques of advertising used in marketing.
Unit 1 : Introduction to Marketing Communications : 13 Lectures
Developing effective communication; Communication objectives; Target Audience;
Social and economic effects of Advertising
(42)
Defining advertising: Types of advertising; Non-Product Advertising; Role of
advertising; Functions of Advertising; The advertiser; Target Audience; Consumer and
Advertising; Integrated Marketing Communications (IMC)
Unit 2 : Developing and Managing Advertising Programmes : 10 Lectures
Advertising Budget: Approaches to Budgeting; Factors affecting the allocation of
Advertising budget.
Advertising Agency: Client-agency relationship; Agency compensation
Response Hierarchy Models; Cognitive Response Model; DAGMAR
Unit 3 : Creativity in Advertising : 13 Lectures
Strategies in Message Design: Copy; Layout; Theme; Advertising Campaign; Illustration;
Advertising Appeals
Scientific advertising: Creative Concept; Strategy and Creativity; Strategy in Message
Design; Words and Pictures; Art Direction; Copywriting
Print Advertising: Newspapers; magazines; Out-of-Home (OOH) advertising; Transit
Advertising; Headlines; Display Copy; Body Copy; Layout Stages; Principles of Design;
Role of Colour in Print Advertising
Broadcast Advertising: Message characteristics of Radio and Television
Unit 4 : Advertising Media : 12 Lectures
Introduction to Advertising Media: Different types of Media; Media Selection;
Measuring Media Effectiveness; Product Placement and Brand Integration
Media Strategies: Establishing Media Objectives; Developing and Implementing Media
Strategies; Scheduling; Allocating Media Weight; Timing and Duration Strategies;
Reach; Frequency
Media Planning: Concept of Media Planning; Relative Cost of Media; Media Buying;
Monitoring Media Performance
Print and Broadcast Media: Newspapers; Outdoor; Internet; Yellow Pages
Unit 5 : Advertising Effectiveness : 8 Lectures
Concept of Advertising Effectiveness
Different types of Tests: Pre-testing and Post-testing of Creative Advertisements
Quantitative and Qualitative Research
Unit 6 : Sales Promotion and Public Relations : 12 Lectures
Importance of Sales Promotions; Tools of Sales Promotions; Campaigns; Evaluation;
Reasons for growth of Sales Promotion; Advantages and disadvantages of Sales
Promotion
Tools and Techniques of Sales Promotions: Consumer Promotions (Price deals,
Coupons; Contest and Sweepstakes; Premiums; Sampling); Trade Promotions (Trade
Discount; Exchange; Buybacks)
Promotion for the Sales force; How promotion affects sales; Timing; Duration and
Frequency of Sales Promotional Activities
Measuring the Effectiveness of Sales Promotional Strategies
(43)
Suggested Readings :
1. George E Belch, Michael A Belch, KeyoorPurani, Advertising and Promotion : An Integrated
Marketing Communications Perspective (SIE), McGraw Hill Education
2. S Wats Dunn, and Arnold M. Barban. Advertising: Its Role in Marketing. Dryden Press
3. Burnett, Wells, and Moriatty. Advertising: Principles and Practice. 5th ed. Prentice Hall of India,
New Delhi.
4. Batra, Myers and Aakers. Advertising Management. PHI Learning.
5. Terence A. Shimp. Advertising and Promotion: An IMC Approach. Cengage Learning.
6. Sharma, Kavita. Advertising: Planning and Decision Making, Taxmann Publications
7. JaishreeJethwaney and Shruti Jain, Advertising Management, Oxford University Press, 2012
8. Chunawala and Sethia, Advertising, Himalaya Publishing House
9. Ruchi Gupta, Advertising, S. Chand & Co.
10. O’Guinn, Advertising and Promotion: An Integrated Brand Approach, Cengage Learning.
11. Jethwaney, Advertising Management; Oxford University Press
12. Ogilvy & Ogilvy on Advertising; Vintage Books; New York
13. Kazmi&Batra, Advertising Management, Oxford University Press
Suggested Articles :
1. Becker K. (2015) Purchasing Patterns and Advertisement Audience for Consumer Purchases and
Repurchasing Decisions. In: Bahn K. (eds) Proceedings of the 1988 Academy of Marketing
Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the
Academy of Marketing Science. Springer, Cham.
2. Hild S., Brettel M. (2015) Interrelations of Advertising Channels—An Empirical Study on Online
Purchase Behavior. In: Robinson, Jr. L. (eds) Proceedings of the 2009 Academy of Marketing
Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the
Academy of Marketing Science. Springer, Cham
3. Gedenk K., Neslin S.A., Ailawadi K.L. (2010) Sales Promotion. In: Krafft M., Mantrala M. (eds)
Retailing in the 21st Century. Springer, Berlin, Heidelberg
4. Navarro-Bailón M.Á. (2011) What is the Best Communication Strategy (Integration vs.
Repetition) to Persuade Consumers? An Analysis across Levels of Brand Familiarity. In: Okazaki
S. (eds) Advances in Advertising Research (Vol. 2). Gabler
Suggested Advertisements for Reference :
1. Old Indian Advertisements (Refer: [Link]
2. Seagram's Imperial Blue Superhits Music CDs ([Link]
jITNatSnqleSHbXrQ)
3. Meri Maggi Advertisements ([Link]
4. Oyo Advertisements ([Link]
5. Swachh Bharat Mission Advertisements ([Link]
(44)
6. Google India Advertisements
([Link] XD8RrEyDZ0KeJw)
---------- × ----------
SEMESTER : VI
(45)
v) Internal Audit- Definition, Objectives, Regulatory Requirement, Use of Internal
Auditor’s Workby Statutory Auditor
(This unit should be studied with SA 610)
Unit 4 : VOUCHING, VERFICATION AND VALUATION : 10 Marks; 10 Lectures
i) Vouching: Meaning, Objectives - Difference with Routine Checking – Factors to be
Considered during Vouching of Different items (to be specified)
ii) Verification and Valuation: Concept, objectives, Importance, Difference with
Vouching, Difference between Verification and Valuation, Verification and Valuation of
Different Items (to be specified)
Unit 5 : COMPANY AUDIT : 12 Marks; 15 Lectures
i) Qualification, Disqualification, Appointment, Reappointment and Rotation, Casual
Vacancy, Removal and Resignation, Ceiling, Remuneration, Rights, Duties and Liabilities
of Company Auditor
ii) Audit Committee
iii) Branch Audit and Joint [Link] Profit and Dividend (Final, Interim and
Unclaimed/Unpaid): Provision of the Act and Legal Decisions and Auditor’s
Responsibility
Unit 6 : AUDIT REPORT AND CERTIFICATE : 6 Marks; 10 Lectures
Definition – Distinction between Report and Certificate- Different Types of Report Contents
of Audit Report (As per Companies Act and Standards on Auditing) True and Fair View –
Concept Materiality – Concept and Relevance
(This unit should be studied with SA 315, 320, 330 and 700, 705 and 706)
Unit 7 : OTHER THRUST AREAS : 6 Marks; 10 Lectures
Cost Audit- Concepts, objectives, Relevant Provisions of Companies Act Management Audit
– Concepts, Objectives, Advantages Tax Audit – Concepts, Objectives, Legal Provisions Social
Audit – Propriety Audit – Performance Audit – Environment Audit (Concepts only)
Unit 8 : CORPORATE GOVERNANCE : 10 Marks; 10 Lectures
Conceptual framework of Corporate Governance: Theories & Models, Broad Committees;
Corporate Governance Reforms. Major Corporate Scandals in India and Abroad: Common
Governance Problems Noticed in various Corporate Failures. Codes & Standards on
Corporate Governance
Unit 9 : CORPORATE SOCIAL RESPONSIBILITY : 8 Marks; 6 Lectures
Concept of CSR, Corporate Philanthropy, Strategic Relationship of CSR with Corporate
Sustainability; CSR and Business Ethics, CSR and Corporate Governance; CSR provisions
under the Companies Act, 2013.
Suggested Readings :
1. Kamal Gupta, Contemporary Auditing, McGraw-Hill Education (India) Ltd.
(46)
2. [Link], Auditing Practice, Sultan Chand, New Delhi
3. Victor Z. Brink and Herbert Witt, Modern Internal Auditing, A Ronald Press Publication, John
Wiley & Sons
4. R.J. Thirauf, Management Auditing: A questionnaire approach, AMACOM Publication
5. Emile Woolf, Auditing Today, Prentice Hall
6. Basu. S. K., Audit and Assurance: Pearson Education
Note: Latest edition of text books may be used.
---------- × ----------
(47)
PAPER : II – SPSS PACKAGE
Total Marks : 10 Semester: VI Paper Code: BCHRCC620P
___________________________________________________________________________________________________________________
12 Lectures
1. Introduction / Basic Concepts –Data View and Variable View
2. Exploratory Data Analysis—Displaying Data/ Frequency—Displaying Data/ Graphs—
Percentiles; Percentiles Rank – Descriptive Statistics – Measures of Central Tendency—
Measures of Dispersions
3. Inferential Data Analysis—Reliability Analysis—Introduction to Hypothesis Testing— Testing
Hypothesis about single mean—Comparability of Means of Two samples
4. Correlation Analysis
5. Non-Parametric Tests
6. Bivariate and Multivariate Data Analysis—Regression and ANOVA; Factor Analysis;
7. Trend Forecasting Tools
Suggested Readings :
1. Research Methodology – R. Panneerselvam (Prentice Hall of India)
2. Research Methodology – C. R. Kothari (New Age International Ltd)
3. Statistics For Business Decisions – J. K .Das (Academic Publishers)
4. Research Methods for Business – U. Sekharan( John Wiley and Sons)
5. Business Research Methods – S N Murthy and U Bhojanna (Excel Books)
6. Marketing Research – G. C. Beri (Tata McGraw Hill)
7. Marketing Research: An applied Orientation – N. Malhotra (Pearson Education)
8. Business Research Methods – D.R. Cooper and P.S. Schindler (Tata McGraw Hill)
9. SPSS for Windows: step by Step - D. George and P. Mallary (Pearson Education )
10. Statistical Methods in Business and Social Science – G. V. Shenoy and M. Pant (Macmillan)
11. Statistics for Management, Levin and Rubin (Pearson Education India)
12. SPSS 17.0 for Researchers, - S.L Gupta. & Gupta Hitesh (International Book House Pvt. Ltd.)
13. Marketing Research – A. Parasuraman,., and D. Grewal, Krishnan R (South-Western College
Publishers).Marketing Research, University Press - Pati, Debashis, (University Press)
---------- × ----------
---------- × ----------
(50)
PAPER : IV – FINANCIAL MARKETS, INSTITUTIONS AND FINANCIAL SERVICES
Total Marks : 80 Semester: VI Paper Code: BCHRDS641T
SPECIALIZATION [FINANCE]_________________________________________________________________________________
Total Lectures : 65
Unit 1 : Introduction : 8 Lectures
Financial System and its Components – financial markets and institutions; Financial
intermediation; Flow of funds matrix; Financial system and economic development; An
overview of Indian financial system
Unit 2 : Financial Markets : 17 Lectures
Money market – functions, organisation and instruments. Role of central bank in money
market; Indian money market – An overview.
Debt and Fixed Income Securities Market including bond market. Forex Market: An
overview.
Capital Markets – functions, organisation and instruments. Indian equity market – primary
and secondary markets; Public Offerings; Private Placement; Role of stock exchanges in
India.
Commodities Market: An overview.
Unit 3 : Financial Institutions : 10 Lectures
Commercial banking – introduction, its role in project finance and working capital finance;
Development Financial institutions (DFIs) – An overview and role in Indian economy; Life
and non-life insurance companies in India; Mutual Funds – Introduction and their role in
capital market development. Non-banking financial companies (NBFCs); Micro-finance
organisations; Regional Rural Banks.
Unit 4 : Financial Services : 20 Lectures
Overview of financial services industry: Merchant banking – pre and post issue
management, underwriting; Brokers and Sub-brokers; Fund-based and fee-based services;
Venture capital finance; Factoring services, Investment Banking; Credit rating; Financial
counselling; Syndicate loans; Lease Financing; Restructuring and Corporate Advisory
Services by Investment Banking
Unit 5 : Derivative Markets : 6 Lectures
Concept and Functions of Derivative Markets; Participants of Derivative Markets; Different
types of financial derivative instruments in India – Forwards, Futures, Options, Swaps and
Swaptions
Unit 6 : Investors Protection : 10 Lectures
Importance of Investors’ Protection; Investors Grievances Regarding Stock Market Dealings;
Structure of SEBI; Company Law Board; Role of Court in Investors’ Protection; Role of Media
in the Protection of Investors.
(51)
Unit 7 : Problems and Case Studies : 4 Lectures
Importance of Investors’ Protection; Investors Grievances Regarding Stock Market Dealings;
Structure of SEBI; Company Law Board; Role of Court in Investors’ Protection; Role of Media
in the Protection of Investors.
Note : Relevant Problems and Case Studies based on the above chapters
Suggested Reading :
1. L M Bhole, and JitendraMahakud. Financial Institution and Markets, McGraw-Hill Education
2. Khan, M.Y. Indian Financial System, McGraw-Hill Education
3. MY Khan and PK Jain. Financial Services. McGraw Hill Education
4. S.S. Saha. Financial Market Operations. McGraw Hill Education
5. A. Basu, D. Mazumdar, S. Dutta. Indian Financial System. ABS Publishing House
---------- × ----------
---------- × ----------
(53)