WHAT
IS
AG ?
(ARCHITECTURE GROUP)
ARCHITECTURE GROUP
• Anything that defines brand.
• Diverse AGs covers all the customer target group.
• Starts from Essential till Occasion wear.
Main Label with Yellow line
01 QWORK
OCCASION
• Day to day wear or everyday casual
• Friday Dressing
• Casual Outing
PRODUCT ATTRIBUTES
• Trendy and regular fit
• High Usage garments
• Regular checks in bold colours or as per
concept
• Prints - Bold , ditsy prints, multi colour -
concept driven
• Fabric Base -
Cotton linen, Oxford, CVC, Poplin, Twill,
HOW TO Dress Up
• Can be paired with Chinos or 5 pocket trouser.
• Easy to Pair and easy to carry
• Untucked hem with rolled up sleeve
Main Label with Grey line
02 QWORK PREMIUIM
OCCASION
• Office wear
• Social Dressing up events
PRODUCT ATTRIBUTES
• Semi formal , Regular and Modern Fit
• High Price points
• Symmetrical checks, subtle colour
• Prints - Concept based and symmetrical in
expression
• Fabric Base -
Double count , Compact construction,
Premium fabrics
HOW To Dress Up
• Can be paired with Chinos or Formal Trousers
• Tucked in with closed cuffs ( Pairing with formal
trouser)
• Tucked in with rolled up Sleeve (Pairing with
Chinos)
Main Label with Orange line
03 ASJ
(Allen Solly Jeans)
OCCASION
• Casual Outing
• Outdoor wear
PRODUCT ATTRIBUTES
• Trendy and regular fit
• High fashion product , with trim details & badging
• High usage garments
• Bold and washed out checks, Rustic look
• Prints - Concept driven, bold, Vintage look
• Fabric Base -
40's twills or herringbone with wash down,
Indigo base, Chambray
HOW TO Dress Up
• To be paired with Denims and heavy washed
Chinos
• Can be worn in layers
• Untucked with rolled up sleeves
Main Label with N. Green line
04 MODERN (Heat Transfer Label)
OCCASION
• Office wear or Semi formal Outing
PRODUCT ATTRIBUTES
• Trendy and Modern fit
• Young customer base
• Muted Colors
• Minimal Checks in tonal colours
• Prints - Linear, single colour or tonal prints
• Fabric Base -
Stretchable fabric , Cotton Poly lycra, Knits
HOW TO Dress Up
• To be paired with formal trouser
• Tucked in hem
• Formal Dressing
Embroidered Main label
05 CEREMONY
OCCASION
• Party, Ceremony
• Wedding,
• Festival
PRODUCT ATTRIBUTES
• Formal, Modern fit
• Premium pricing,
• Premium fabrics, Sheen, Sharp
• Prints - Concept based, expressive
• Fabric Base -
50's or 60's Satin, Dobbies & Structures
HOW TO Dress Up
• Formal Dressing
• Can be paired with Formal trouser & Blazer
• Can with worn under suits
ARCHITECTURE GROUP
01 QWORK
02 QWORK
PREMIUM 03 ASJ
(Allen Solly
Jeans)
04 Modern
05 Ceremony
