Design Case Study
Design the homepage and key app screens for an investment advisory app targeting young
professionals (25-35 years old) in India. The app should provide personalized investment advice and
recommendations based on user preferences and risk tolerance.
Existing Website: [Link] (This is just for
reference purpose of what is the product we are selling. Not expecting to provide same design can
decide on the theme and colours as per your choice)
Competitors: Market Mojo, Liquide, Univest, Teji Mandi
Key Considerations:
Target Audience: Understand the needs, preferences, and behaviors of young Indian
professionals. Consider their digital literacy, investment knowledge, and financial goals.
App Theme and Moodboard: Align the app's design with the existing website's theme and
moodboard, while ensuring a modern and engaging look.
Key Features: Include essential features such as personalized investment recommendations,
portfolio tracking, market news, and educational content.
Competitor Analysis: Analyze the strengths and weaknesses of competing apps to identify
opportunities for differentiation.
User Experience (UX): Prioritize a seamless and intuitive user experience, making it easy for
users to navigate the app and find the information they need.
User Interface (UI): Design visually appealing and engaging interfaces that are consistent with
the app's theme and brand.
Deliverables:
Homepage Design: Create a visually appealing and informative homepage that clearly
communicates the app's value proposition and encourages users to explore further.
App Screen Designs: Design key app screens, including:
o Dashboard: A personalized overview of the user's portfolio, performance, and
recommendations.
o Investment Recommendations: A screen showcasing tailored investment options
based on user preferences.
o Portfolio/ Stock selection: A screen displaying selection of the portfolios or stocks
selected by user to check
o Subscription payment: Payment subscription screens for users
o Educational Content: A screen providing educational resources and articles on
investing.
