ADManager 360
● enterprise-level version of Google Ad Manager
● designed for large publishers who manage extensive ad inventories across multiple channels
and devices.
● offers advanced tools for managing and optimizing digital ad revenue, integrating seamlessly
with programmatic and direct sales channels
From a publisher’s perspective, some advantages of using
Google Ad Manager 360 over Google AD Manager are :
1. Ad Inventory Management
• If you’re a large publisher managing ads across multiple websites, mobile apps,
and video platforms, this is a game-changer.
• Supports cross-platform inventory management, allowing seamless setup and
control of all your ad units from a single interface.
• Offers hierarchical inventory organization, where you can group ad placements
for better targeting and reporting.
[Link] Optimization
• As a publisher with large-scale inventory, you can use Dynamic Allocation to
enable all demand sources (direct and programmatic) to compete simultaneously.
• Programmatic deals like Preferred Deals and Programmatic Guaranteed allow
advertisers to directly reserve impressions, ensuring a stable revenue stream.
• Uses machine learning to maximize your yield, ensuring the highest-paying ads are
served.
3. Programmatic Advertising
• As a publisher, you gain access to premium programmatic tools:
• Preferred Deals: Advertisers reserve impressions before they’re auctioned.
• Private Auctions: You can invite select advertisers to bid on your inventory.
• Programmatic Guaranteed: Advertisers can directly book inventory with
you, ensuring guaranteed revenue.
• These options give you better control over pricing and ensure higher revenues.
• Higher CPMs through advanced programmatic tools, especially for large publishers
leveraging Google Ad Exchange (AdX).
• Reserved inventory with Programmatic Guaranteed ensures predictable revenue.
[Link] Access and Workflow Management
• Perfect for large publishing teams. You can set granular permissions for each user
role (e.g., sales, traffic management, or reporting).
• Automated workflows simplify managing multiple campaigns, saving time and
avoiding manual errors.
