Who Are We?
A start-up company entering the
Mufflow How Are We
Going to Do It?
baby health care market, catering
towards the modern urban parent. What We Do Environmental:
Noise cancelling stroller using recyclable materials in order to accommodate for a
wide range of parents in the modern world. • Recyclable materials
Our main focuses Include:
• Circular economy
• Sustainability o Repair and buy-back
scheme
• Cognitive Abilities o Keeps materials in use as
long as possible
• Assisting the Modern Parent o Saves resources, reduces
waste, minimises
environmental harm
Our Key Stakeholders: Tackling day-to-day issues: Our target audience:
• Manufacturers • Prolonged exposure to noisy, urban •Multitasking parents Societal:
environments (can lead to hearing
• Suppliers or cognitive problems in the future •Tech savvy parents
• Quieter area for easing distress
for the child) •Health-conscious parents
• Distributers and Retailers • Accommodating for neurodivergent • Happier, healthier babies
children more sensitive to external
• Consumers (Parents) • First "smart" product in this area
noise
• Regulatory Bodies • Helping parents deal with potential
stressful situations related to
comforting a stressed child in public
Cost Structure Revenue Stream
• Estimated investment of £200,000: owner’s capital (25%), investor’s capital (25%), • Primary: the direct sale of the noise-cancelling stroller units
loan financing (50%)
• Additional revenue streams may be explored to diversify and adapt to a
• 25% of company value given to investor potentially slower-growing market while fostering consistent development
• 10-year loan with 5% APR • Patenting the invention and earning royalties (could increase competition)
• First 3 months product price: £499. Regular retail price = £599 • Opening a dedicated store / partnering with retailers to support sales, especially if
we diversify and sell more baby products.
