Advanced
Digital Marketing
Program
Now Available in English & தமிழ்
6-Months Online Weekend Classes
For Working Professionals and Graduates
About IIT-M & GUVI
IIT-Madras has a rich history of academic excellence
and innovation, and its support has been instrumental
in the development and success of GUVI. By providing
a nurturing environment and the resources needed for
growth, IIT-Madras Research Park has played a pivotal
role in catalyzing GUVI's mission to provide tech
education in regional languages. The collaboration
between IIT-Madras Research Park and GUVI
showcases the commitment of both establishments to
bridge the gap between quality education and
language accessibility.
About GUVI - The Journey
Roadmap
GUVI is India’s first Vernacular EdTech platform of its
kind. GUVI stands for ‘Grab Ur Vernacular Imprint’,
dedicated to making technical education accessible
and effective by breaking down language barriers. Our
pioneering EdTech company is incubated by India's
premier institutions: the Indian Institute of Technology
Madras (IIT-Madras), & the Indian Institute of
Management Ahmedabad (IIM-A). We aim to make
a significant impact in the field of tech upskilling,
opening doors for learners across India to acquire
valuable technical skills in their vernacular languages.
By democratizing tech education online through
prominent partnerships with Google-for-Education,
UiPath, NASSCOM, AICTE & IIT-M, GUVI has made
it possible to impart job-ready tech skills to the
ambitious aspirants.
Meet the Founding Team
Co - Founder at GUVI
20+ years of Technical Expertise
& more
Tech Women Entrepreneur who was selected For
Sridevi Google Developers’ Launchpad Program
CEO & Founder at GUVI
20+ years of Technical Expertise
& more
Built 7 Products from Scratch Mentored 1000+
Arun Prakash
students Hosted 200+ sessions & 25+ webinars
Co - Founder at GUVI
17+ years of experience with IT industry
Technologist with 9+ years of Entrepreneurial
experience & Member of the Syllabus Sub-Committee
Bala Murugan
at Anna University
About Zen Class Advanced
Digital Marketing Program
With the strengthened increase in leading-edge
technologies, the adoption of smart devices and
gadgets, rising internet penetration, and the continued
digital transformation across industries, Digital marketing
can be stated as one of the fastest-growing fields in the
world. Indian businesses are rapidly adopting the
standards of revolutionary digital landscapes. So, this is
high time that you learn Digital marketing to see yourself
in a successful career. GUVI offers flexible online
upskilling through its expert-led Zen Class Advanced
Digital Marketing Program. This Digital Marketing
program is available in Tamil & English with 100% Job
placement assistance and industry-standard real-life
projects. This program uncovers the latest marketing
tools, techniques, strategies & best practices, molding
you into a strong professional.
Why Choose Digital
Marketing as Your Career?
Average base salary
INR 5.5 Lakhs Per Year
Growth Rate
30.2% from 2023-2028
Used across industries
Marketing & advertising, Entertainment, IT
services & consulting, Software, Hospitality,
and E-commerce.
Work with companies
Larsen & Toubro, Bosch, Tech Mahindra,
Accenture, Amazon, PayPal, Deloitte, TCS, Wipro.
Scale Success with Lucrative
Career Opportunities After
Course Completion
Digital Marketer, Digital Marketing Manager, SEO
Specialist, Marketing Operations Specialist,
Content Marketing Specialist, Marketing Analyst,
Marketing Specialist, Growth Marketing Specialist,
Brand Manager, E-commerce Digital Strategist,
Social Media Marketer, and more.
Earning Potentials: Earn
better & higher
Digital Marketer salary in India ranges from Rs 3 LPA to
Rs 9.0 LPA with an average annual salary of Rs 5 Lakhs.
The digital marketing field is rapidly growing, and there is a
significant demand for skilled professionals who can help
businesses navigate the online landscape effectively. It can
open up a wide range of career opportunities. Digital
marketing encompasses various sub-disciplines, including
SEO, content marketing, social media marketing, email
marketing, PPC advertising, and more. This expertise equips
you with a versatile skill set that can be applied to different
industries and roles.
Why choose Zen Class for
Digital Marketing?
175% Highest Hike ₹21 Lakhs Highest Salary
40% Hike in Demand 600+ Hiring Partners
360+ Top Beginner-friendly
Industry Experts
10000+ students
Assured job placement
placed assistance
Highlights of Zen Class
Advanced Digital Marketing
Program
6-Months Weekend Live online classes
Expert Mentorship + Periodic Meetups
Hands-on Industry Projects
Skill Certifications
Digital Portfolio
Career Guidance
Interview Preparation
Proceed to placements
Placements Roadmap
Advanced Digital Marketing
Program Learner
Builds project portfolio with the help
of Industry Experts
Enters Placement Window
Exclusive Skill-based Job Notifications
Company-specific Expectations Setting
(Hits Interviews Arranged)
Tech-Guidance +
Assured Job Opportunities
How does the
GUVI's Zen Class work?
Book a Seat with
₹8000 (100%
Refundable)
Attend Pre-Bootcamp
Session (2 sessions)
Immediate Refund
(100% Refundable)
Top skills you’ll learn!
Website structures
Search Engine Optimization
Social Media Marketing
Search Engine Marketing & PPC
Social Media Paid Marketing
Video Marketing
Email Marketing
Google Shopping
Display Marketing/Re-marketing
& more
Technologies covered
Google Ads Manager Wordpress
Meta Ads Manager Google Analytics
Google Keywords Planner SEMRush
Google Tag Manager YoastSEO
Google Search Console ChatGPT
Meta Business Suite MailChimp
Youtube Analytics Hootsuite
Advanced Digital Marketing
Program Curriculum
Module 1
Introduction to Digital Marketing
A brief introduction to digital marketin
Traditional marketing vs digital marketin
Components of digital marketing
Module 2
Website & Wordpress
Website Structurin
Domain, sub-domains, servers, hosting, CM
Understanding website structure
Wordpres
Wordpress website creation, page/post creatio
Wordpress Themes, Widgets & Plugins
Module 3
Search Engine Optimization
Introduction to SE
SEO fundamental
Key terminology & technolog
Search engine algorithm
Major search engines & directories
Search engine-friendly design & developmen
Indexable Conten
Crawlable Link Structure
Page Speed
On page optimizatio
SWOT analysis of the websit
Keyword research & analysi
Competition analysisMeta tags (title, keywords,
description) optimizatio
Robots.txt optimizatio
Canonical tag implementation
H-tagging - Hyperlink optimizatio
Image optimizatio
SEO-friendly website conten
Redirect
URL rewritin
Site map creation & submission
Off-page optimizatio
Directory submissio
Article submissio
Forum Postin
Blog commentin
Classifieds submissio
Social bookmarkin
Press Release
Image, Video & Infographic Sharin
Q&A posting
Google Search Consol
Adding your website to Google Search Consol
Setting up owners, users, and permission
Submitting a site ma
Understanding dimensions and metrics
Advance SE
Schema / Rich Snippet
AM
Tool
Algorithm updates (Panda, Penguin, and Hummingbird
updates
Best Practice
SEO Interview Question
Module 4
Social Media Marketing
Introduction to social medi
What is social medi
How it works – example of social media site
Latest stats and trends about social media
Using Twitte
Introduction to Twitte
Hashtags, trending topics, live tweeting, influencer
Tools & measuremen
Twitter for PR, brand building, customer engagemen
Creating a Twitter marketing strateg
Case studies & best practices
Influencer Marketin
What is influencer marketing
How to create an influencer marketing strateg
Influencer outreach: How to contact influencer
Do’s and Don’ts
Affiliate Marketin
What is Affiliate marketing
How to create an Affiliate marketing strateg
Affiliate outreach: How to contact influencer
Do’s and Don’ts
Facebook & Instagram marketin
Building a Facebook strateg
Facebook Insight
Relevant case studie
Instagram Strateg
Content Creation / Using Hashtags
Other social media channel
Youtub
Linkedi
Other Social Media platforms
Module 5
Social Media Paid Marketing
Types of Social Media Ad
Facebook Ad
Instagram Ad
Social Media Advertising Tips
Module 6
Search Engine Marketing
Basic Introductio
Customizing Currencies & Catalog Creation Work
Breakdown Structur
Manual Takeoff Tools: Area, Backout, Linear, Coun
Automatic Takeoff Tools: Model, Search, Single Clic
Assembly & Validate Takeoff Dat
Compare & Displa
Report Generation & Export
Module 7
Google Adwords
Fundamentals of Adword
Adwords account setu
Keyword Planner too
Campaign Managemen
Setting up a campaig
Creating ad group
Writing great ad headlines and cop
Geo-targeting & local search campaign
Bid management / Budget managemen
Landing Page Optimization
Performance Tracking & Reportin
Installing conversion tracking cod
Goals & Funnels trackin
Integrate AdWords account with Google Analytic
Understanding reports and Performance Monitoring
Module 8
Video Marketing
Creating video ad campaign
Hands-on experience using tools like Canva and Figma
Module 9
Google Shopping
Introduction to Google Shoppin
Create a merchant cente
Google shopping campaign
Module 10
Display Marketing / Re-Marketing
Google Display Network (GDN
Paid Marketing Strategy
Module 11
Email Marketing
Evolution & scope of email marketin
Defining a solid email marketing strateg
Content strategy for emai
Best practices for designing and writing your email
Powerful Subject Line
Spam and inbox deliver
Email Marketing tool
Strategies to improve deliverabilit
Best Time and day to release your Email Marketing
campaign
Build a robust and good quality databas
Improving email & newsletter result
Case Studies
Module 12
E-commerce
Learn how to set up an e-commerce platform, understand
D2C and CRO on e-commerce platform
Learn to set up ads and drive traffic to the PDP page on a
platform & make conversions
Module 13
Google Analytics
Introduction To Web/Google Analytic
What is web analytics
How Google Analytics work
Setting up an account & profil
Overview of the Dashboard
Visitor’s Report
Types of Visitor
Geographic and language report
System, the network reports
Goals & Conversion
Setting up goals and funnel
Overview of site searc
Event trackin
Adwords metrics
Filters & Advanced Segment
Key Performance Indicator (KPI’s
Ad version
Site content optimizatio
E-commerce trackin
Linking with AdWords
Module 14
Google Tag Manager
Introduction to Google Tag Manager
Module 15
ChatGPT in Digital Marketing
Introduction to ChatGP
How to use ChatGPT in Digital Marketing
Module 16
Google Certification
How to clear a Google certification exam
Module 17
Interview Preparation
Projects for your Portfolio
Guide to Pass Google Certification Exam
Learn how to leverage ChatGPT in the digital marketing
Course Instructors
Learn from India’s Top Industry Experts
Muqtadhir Khan Sivachandran B
Chief Digital Marketer
Head - SEO
Digital Bhaijan Joy Technologies
Here's What Our
Learners Feel
I recently completed Guvi's Digital Marketing course.
I can confidently say that it was an excellent learning
experience. We got to work on a range of projects
that allowed us to apply what we were learning in
real-world scenarios. For example, we learned how to
use Excel, Google Analytics, and Tableau to analyze
Laxmi Prabha data and create reports that could be used to inform
business decisions. I’m happy to say that I got
placed as a Business Analyst in just 6 months.
I was looking to upskill and I wanted to switch my
career to Digital Marketing and that’s when I came
across Guvi. The mentors in Guvi are incredibly
supportive and knowledgeable. They were always
available to answer our questions and provided us
with feedback and guidance throughout the course.
Akash kumar They helped to keep us motivated and engaged,
which made a big difference in our learning
experience. Now I’m placed as a Business Analyst in
a leading startup Company.
I would highly recommend Guvi's Digital Marketing
course to anyone who is looking to develop practical
skills in data analysis, visualization, and reporting. The
course is well-structured and provides a solid
foundation in these essential concepts. The hands-on
learning approach, combined with expert mentorship,
makes it an excellent choice for students looking to
Sachin Manjrekar enhance their skills and knowledge in this exciting
field. I have to mention the mentors at Guvi, they’re
very knowledgeable and helpful. I noticed that they’re
very approachable and ready to help whenever I had
doubts.
Our success stories
"I got a 57% Hike,
Thank you GUVI Team"
Sonia Kola
Data Scientist
Watch Video
“Every topic was
covered from scratch”
Rakesh
Python Developer
Watch Video
Watch Video
Program Details
Program Duration & Format
6 Months Weekend Live Classes
Program Start Dates
Please contact our Digital Marketing Coordinator
Mr Deepak: at +91-9736097320
Program Fee
Rs. 1,00,000
Rs. 89,999
Total Course Fee ₹89,999
Pre-BootCamp Booking Fees -₹8000
Remaining Fee ₹81,999
Now become a Digital Marketing Professional
at Affordable Instalments!
Master our Advanced Digital Marketing Program
at just ₹ 7,499* /Month
Upto 12 Months*
Note: Valid documents are required for EMI Process.
Additional processing fee will be applied. EMI Amount
might vary with Vendors
A strong aspiration to learn the concepts of
Digital Marketing.
An uninterrupted Internet connection.
No prior technical/ non-technical experience in
the field is required.
There are no restrictions based on your educational
background. Any working professional or graduate
with a passion and preparedness to land a dream
career can join this course. GUVI will be your savior!
Transform your strategic thinking
abilities into a successful career
with GUVI’s Advanced Digital
Marketing course.
Get hired by top companies in
just 6 Months from now!
For further information:
IITM Research park - phase 2
[email protected]
module #9, 3rd floor, D block,
+91 9736097320 Kanagam Rd, Tharamani, Chennai,
Tamil Nadu, India. 600113
