Introduction:

I am writing to convey my strong desire to pursue a BA (Hons) in Business Management at the

DeMont Fort University. My educational and professional experiences have inspired my desire
to learn everything there is to know about business management. My previous
academic background and employment as an Assistant Business Developer have emphasized
the significance of strategic business expertise. I am confident that the BA in Business
Management from the DeMont Fort University will provide me with the required skills and
competence to succeed in today's competitive corporate world.
Educational Background:
I received my Secondary School Certificate (SSC) in 2016 and Higher Secondary School
Certificate (HSSC) in 2018 from the Board of Intermediate and Secondary Education, Lahore.
Following that, I earned a Diploma of Associate Engineering (DAE) in 2021, which helped me
improve my technical talents and practical problem-solving abilities. This academic
experience laid a solid basis for me, but I realised that in order to reach my long-term business
ambitions, I needed to learn more about company dynamics and management.
Professional Experience:
In November 2021, I joined Simba Shoes (PVT) Ltd as an Assistant Business Developer. Over
the last three years, I have gained hands-on experience in business development, where I was
involved in assisting the team with various projects aimed at driving business growth.
This role allowed me to enhance my communication skills, multitasking abilities, and
understanding of business operations. However, my experience also made me realize that
advancing in business management requires a broader and more in-depth knowledge of
strategic management and market dynamics.
Why chose the DeMont Fort University?
The choice of DMU was because of its positives regarding the overall, quality education
experience for students, and an outstanding record in student employability. The subject
offering at DMU is carefully designed, where practice is combined with evidence-based
practice with experiences which are relevant to the today’s commerce. In addition, the applied
nature of the course along with the help from the highly praised Careers Team guarantees I’ll
have adequate trace of experience and appropriate tools to increase my chance of gaining
employment upon graduation. Localizing DMU in Leicester – a city that is rich in cultural
diversity, hustle and bustle, Wetherspoon sessions and a comparatively low cost of living – is
another considerable value of DMU. Multicultural environment of Leicester makes the students
joyful because it let them immerse in the cultural diversity and develop intercultural
competence. The unique focus on diversity and accessibility is also a plus for me as well as an
area I find grows me as a person while allowing for focused studies. Also, the focus of DMU
on employability with the help of Leicester 1000, which is the initiative, connected with
graduates and their further employment in the city, contributes to the university’s advantages. It
could also be pointed that their block-teaching model enables rich, intensive learning while also
providing for an adequate division of academic and free time – a schedule, which I consider
beneficial for achieving the best academic results as well as for maintaining one’s health.
Together with these findings, DMU can be considered as an ideal place to carry out my
postgraduate studies and create a successful life. Programme Choice: BA (Hons) in Business
Management:
I decided to enter the BA (Hons) Business Management program at DMU because it provides a
competitive balance between sound theoretical knowledge and modern, postgraduate real-life
practice, preparing students for the dynamic nature of the modern international market. Topics
you touched in this program such as Artificial Intelligence, digital transformation, ethical
leadership and the like correlate fully with my career aspirations of working in challenging
progressive positions in the realms of business consultancy, digital transformation and project
management. There is the fact that employability is highly emphasized in the given program. A
year placement, cases involving companies like Apple and Amazon, business simulation by
these companies, I will have a real chance at understanding what goes on in business today, and
the skills that I will gain will go well in the employment market. I also expect to gain such
experience to enable me tackle any difficult business situations head on with lots of solutions
oriented more easily between the theoretical concepts learnt in class and the real world. DMU’s
premises including the Hugh Aston Building and The Yard suit the effective and productive
academic learning and apart from the Kimberlin library, there is ready access to digital
resources. Block teaching delivery system ensures that COPE is able to cover as many topics as
possible without over burdening the student with too many subjects at a go since there is a
block teaching of one subject at a time. This structure working in conjunction with DMU’s
Universal Design for Learning (UDL) is flexible and reaches out to cater for all learning types.
Also, the spirit of sustainability/ethical leadership addresses the needs of the society / students
to nurture skills that shall enable human kind to nurture just and sustainable business practices.
Besides, it enhances my awareness of the state of the modern multinational business
environment and provides me a head start regarding the leadership opportunities where I will
see more and more pressing global challenges.
Why the United Kingdom?
I decided to go to the United Kingdoms because it is known to be among the best countries that
hosts the best education systems on this planet. The United Kingdom has a long standing
tradition of quality education; its institutions earn acclaim for academic standards, research and
relevance. It is recognized that degrees from the UK usually have credibility all over the world
and so the qualification earned will therefore be valued by other countries. This credibility will
be valuable as I build a profession based on my chosen career focus and ensure my CV is as
notable to employers as possible. On educations, UK has gone further than just an academic
course; the given country encourages them to acquire soft skills and experience. Working for an
organization in a multicultural environment: Will definitely enable me to meet and work with
different people from different cultures learning from which will help me in my personal and
career lives. In my home country, study environment is somewhat more restrictive within the
local realm of students which really hinders present day global outlooks. The UK also provide
with a dynamic, international student environment, which is exactly what I need for true
international exposure and diverse learning and, therefore, practice context. United Kingdom is
equally endowed with reputable universities in the world such as Oxford University,
Cambridge University, and Imperial College. Today there are over 50 000 courses in 64
different fields making studying in the UK extremely diverse and highly flexible. Such a wide
range also enables me to get a program that offers opportunities for my desired career path and
also study in depth areas of interest as UK universities encourage while at the same time
ensuring I learn marketable skills. The requirement of employability makes the situation such
that over 86 percent of the UK university leaver gets either employed or continues his or her
studies straight after leaving university, this is in light of the fact that employers in all parts of
the world hold UK degrees in high esteem.
Future Ambitions:
With a BA degree in Business Management, I hope to make a career out of business
development, brand management or the international business sphere. The wide range of skills
provided by the program will enable me to look for jobs with top firms such as Nestlé,
Siemens, Samsung among others and drive change within the organizations. In the end, I
wanted to be such an official position as Business Development Manager or Business and
Public Relations Executive and using knowledge in achieving major business decisions.