UNTHINKABLE DOCUMENTARIES
FOCUS: DR. MAX OKOTH (CEO RFH Hospital) & MARTIN KIARIE (CEO Bean
Interactive Digital Agency):
CLIENT: UNTHINKABLE.
DOCU STYLE: NARRATION LEAD/TESTIMONIAL (THIRD PARTY INTERACTION)
APPROACH.
Inspiration Link: [Link]
[Link]
[Link]
Creative Appeal: Emotional Appeal (Involvement, Recognition, Achievement)
Mode of persuasion: Ethos.
Synopsis I- DR. Okoth:
The story of Dr. Maxwell Okoth who is the C.E.O and Founder of Ruai
Family Health Hospital is told from the perspective of the selected
individuals who have interacted with him directly. Dr. Okoth has
appeared in a couple of interviews that have based the questions on
how and why he started the hospital. In this story the perspective
changes from Dr. Okoth’s narration to the people who were with him
during the initial stages of starting the hospital, this includes the
people whom he shared the idea about the hospital: those who
believed that it would work out and those who had doubts that it
would work but were waiting to see if any success came about the
idea. The story will gear towards Who was Dr. Okoth to them and
What would it mean if he was to start a hospital.
The Interviewed characters in the story will be:
1. The first people/members who were present in terms of ideation
help when starting the hospital.
2. The relatives/friends who are close to Dr. Okoth; They speak about
Dr. Okoth’s character in terms of what motivates him.
3. If any; First patients to have walk into his hospital, and how they
got treated.
4. First loyal employees who are there to date.
5. Employees describing Dr. Okoth as their boss.
6. If any; Investors who have interacted with Dr. Okoth and what
future do they see in him and the hospital.
Included in the documentary will be the:
1. Pictures of the initial stages of the hospital
2. Old pictures of him interacting with the family members, and the
friends from the interview.
3. Sample footage of the news interview from the T.V Stations.
SYNOPSIS II- Martin Kiarie:
The story of Dr. Maxwell Okoth who is the C.E.O and Founder of Ruai
Family Health Hospital is told from the perspective of the selected
individuals who have interacted with him directly. Dr. Okoth has
appeared in a couple of interviews that have based the questions on
how and why he started the hospital. In this story the perspective
changes from Dr. Okoth’s narration to the people who were with him
during the initial stages of starting the hospital, this includes the
people whom he shared the idea about the hospital: those who
believed that it would work out and those who had doubts that it
would work but were waiting to see if any success came about the
idea. The story will gear towards Who was Dr. Okoth to them and
What would it mean if he was to start a hospital
