KLU CENTRE FOR DISTANCE & ONLINE EDUCATION

BBA Program Structure - JAN 2021 BATCH

Semester 1 Semester 2
Course Code
Course Title L T P S Cr CH Course Code Course Title L T P S Cr CH
20UC1101O Integrated Professional English 2 0 0 0 2 2 20UC1201O English Proficiency 2 0 0 0 2 2
20BS11C1O Business Mathematics 3 1 0 0 4 4 20BB12C1O Introduction to Financial Accounting 3 1 0 0 4 4
20BB11C2O Business Environment 3 0 0 0 3 3 20BS115O Business Statistics 3 1 0 0 4 4
20BB11C3O Business Economics 3 0 0 0 3 3 20BB12C2O Management Information System 3 0 0 0 3 3
20BB11C4O Perspectives of Management 3 0 0 0 3 3 20UC0009O Ecology & Environment 2 0 0 0 2 2
Fundamental of Information
20BB11C5O 2 0 2 0 3 4 20BB12C3O Organizational Behaviour 3 0 0 0 3 3
Technology
16 1 2 0 18 19 16 2 0 0 18 18
Semester 3 Semester 4
Course Code Course Title L T P S Cr CH Course Code Course Title L T P S Cr CH

20UC2103O Professional Communication Skills 2 0 0 0 2 2 20BB22C0O Cost Accountancy 3 1 0 0 4 4

20BB21C1O Management Accountancy 3 1 0 0 4 4 20BB22C1O Production and Operations Management 3 1 0 0 4 4
20BB21C2O Marketing Management 3 0 0 0 3 3 20BB22C2O Fundamentals of Income Tax 3 1 0 0 4 4
20BB21C3O Human Resource Management 3 0 0 0 3 3 20BB22C3O Business Law 3 0 0 0 3 3
20BB21C4O Business Research Methods 3 0 0 0 3 3 20BB22C4O Financial Management 3 1 0 0 4 4
20BB21C5O Macro Economics 3 0 0 0 3 3 20BB22C5O Business Model Generations 3 0 0 0 3 3

15 1 0 0 16 16 18 4 0 0 22 22
Semester 5 Semester 6
Course Code Course Title L T P S Cr CH Course Code Course Title L T P S Cr CH
20BB31C0O Business analytics 3 1 0 0 4 4 20BB32C0O Entrepreneurship 3 0 0 0 3 3
20HS115O Soft Skills 3 0 0 0 3 3 20BB32C1O Strategic Management 3 0 0 0 3 3
20BB31C2O Fundamentals of Digital Marketing 3 0 0 0 3 3 20BB32M1O Customer Relationship Management 3 0 0 0 3 3
20BB31M0O Consumer Behaviour 3 0 0 0 3 3 20BB32F1O Financial Markets 3 0 0 0 3 3
20BB31F0O Financial Services 3 0 0 0 3 3 20BB32H1O Performance Management System 3 0 0 0 3 3
20BB31H0O Dynamics of industrial relations 3 0 0 0 3 3 Project/ Interm Project 0 0 30 0 15 24
15 1 0 0 16 16 15 0 30 0 30 39

Total Credits 120

 BBA GENERAL
SYLLABUS
I Semester

SN Course Code Course title Credits L-T-P-S CH

01 20UC1101 O Integrated Professional English 2 2-0-0-0 2

COURSE OUTCOMES:

CO NO Course Outcome (CO) PO/PSO BTL

CO1 Understand the concepts of grammar to improve communication, PO10 2

reading, and writing skills.
Demonstrate required knowledge over Dos and Don’ts of speaking
CO2 in the corporate context. Demonstrate ability to face formal PO9 2
situations / interactions.
Understand the varieties of reading and comprehend the tone and
CO3 style of the author. Skim and scan effectively and appreciate
PO9 2
rhetorical devices.
CO4 Apply the concepts of writing to draft corporate letters, emails, and PO10 3
memos.

SYLLABUS:
CO 1: a)Basic Grammar - Countable and uncountable nouns, present simple and continuous, past
simple and continuous – classroom practice – Understand and interpret Texts and workplace
situations B) Structural Pattern - Present continuous for future arrangements State verbs, Regular
and irregular verbs, Voice, Modal verbs – Reporting on going tasks in the corporate world
C)Descriptive and Qualitative Patterns: Adjectives and Adverbs classroom practice) Time
Expressions, Comparatives and superlatives, Pronouns, Conditionals, Phrases and clauses (Including
Relative)
CO 2: a) Formal contexts: Being a PA, describing changes in a company Taking orders over the
phone. b) Listening & Speaking: Participate in conversation with proper contextual language
markers, turn taking. Classroom practice- Presenting context, reason, problem – Case analysis (short).
i. Bo d y Lan gu age: Do s an d Do n ’ts o f o ne -to -one in teractio n, Teleph one in teractio n Vid eo / web
co n f erencin g. Cu ltu re sp ecific p ractices.
ii. Wo rk Etiq u ette - situ atio n , amb ience, team sk ills, time man agemen t an d lead ersh ip ab ility.
CO 3: a) Understand and assimilate main ideas and specific details. (250-300 words text of moderate
difficulty)b)Read for general understanding, interpreting, factual or specific information, for
grammatical accuracy and information transfer c)Understand the general meaning of corporate
context and office correspondence. d)Understand short reports of predictable nature.
CO 4: a) Internal Correspondence. Making notes on routine matters, such as, taking/ placing orders .
b)Emails: Types of emails, salutations, vocabulary used in formal and informal (Including
beginnings and endings)c)Writing straight-forward, routine letters of factual nature
REFERENCE BOOKS:
1. Business Benchmark Book - Preliminary- 2 nd edition C a mbridg e Press 2 0 1 9 .
2. Business Benchmark Book - Pre-Intermedia te to Intermediate - 2 nd edition C ambridg e Press 2 0 1 9
WEB LINKS:
1. https:/ / www. ca mbri dg eeng li [Link] /
2 . https:/ / learneng [Link] ,https:/ / [Link]/ in/ app/ bec -from-
cambridg e/ id1 3 5 1 2 0 7 6 8 8 https:/ / pla y.g oog le.c om/ s to re/ app s/ d e tail s?id= co [Link] vid. be c

SN Course Code Course title Credits L-T-P-S CH

02 20BS11C1O Business Mathematics 4 3-1-0-0 4

COURSE OUTCOMES

Co. No. Course Outcome’s PO BTL

Apply the concept of matrices and matrix operations and their

1 1, 2,5 3
applications.
Understand the concept variables, types of variables, Functions, and
2 1, 2 2
different types of functions.

3 Apply the limits, differentiation and Integration and their applications 1, 2,5 3

Apply the simple and compound interest using Arithmetic and Geometric
4 1, 2,5 3
Progressions

SYLLABUS
Elements of Matrix Algebra: Introduction - Types of Matrices - Scalar Multiplication of a Matrix -
Equality of Matrices - Matrix operations - Transpose of Matrix - Determinants of a Square Matrix -
Inverse of Matrix - Solutions of Simultaneous equations with the inverse of a Matrix - Rank of a
Matrix – Eigen values.
Introduction to Variables and Functions: Meaning of avariable, Types of variables - Dependent
variable and Independent variable - Categorical, Discrete and Continuous variables - Mediating and
Moderating variables - Variables vs Attributes. Basic Concept of Functions - Types of Functions -
Linear Function - Constant Function -Quadratic Functions - Exponential Functions - Homogeneous
Functions – Logit function.
Introduction to calculus: Calculus definition - Types of calculus - Limits - Differentiation -
Derivatives of Functions - Rules of Derivatives - Second order Derivatives –Partial derivatives -
Application of Derivatives - Integration - Definite integrals - Indefinite integrals - Application of
integration.
Introduction to Financial Mathematics: Progressions - Arithmetic Progressions - Geometric - -
Simple Interest - Compound Interest - Problems with Business applications
RECOMMENDED TEXTBOOK(S):
1.D.C. Snacheti& V.K. Kapoor, Business Mathematics, Sultan Chand & Sons, 11 thEdition, 2014. New
Delhi
REFERENCE BOOKS:
1. Alpha Chiang, Mathematics for Economists, Tata [Link]-Hill, 2009, 10 thEdn, New Delhi
2. Taro Yamane, Mathematics for Economists, Prentice Hall of India Pvt Ltd, 2008, 2 nd Edition,
New Delhi
3. [Link], [Link]& Man Mohan,Mathematics for Business and Economics, Tata McGraw
Hills, 2005, 4 thEdition, New Delhi
4. [Link]&[Link], Mathematics and Statistics for Management, Vikas
Publication, 2009, 2 ndEdition, New Delhi
 SN Course Code Course title Credits L-T-P-S CH

20BB11C2O
03 Business Environment 3 3-0-0-0 3

COURSE OUTCOMES

Co. No. Course Outcome’s PO BTL

1 Outline various components of Business Environment. 2 2

Recognize, distinguish, paraphrase and explain the impact of business

2 2 2
environment on business activities.
Understand the role of regional economic integration and political
3 3 3
integration.

4 Apply Cognitive knowledge of global issues, to internationalize business. 3 4

SYLLABUS
Business Environment Introduction: Concepts, Significance and Nature of Business Environment;
Elements of environment: Internal and External; Techniques of Environmental Scanning and
Monitoring, Economic Environment of Business: Significance and Elements of Economic
Environment; Economic Systems, Economic Planning in India; Government Policies: Industrial
Policy & Licensing Policy, Monetary Policy, Foreign Trade Policy, Fiscal Policy - GST;
Demonetization; Competition Act, FEMA, Consumer Protection [Link] overview of Globalization,
International business environment factors: The cultural environment; International institutions-
IMF, World Bank, WTO. Govt. influence on trade & investment. Regional blocks, Cross national co-
operation agreements- Tariff & Non-tariff barriers, EU,. Modes of entry – Licensing, Joint ventures,
Mergers & Acquisitions and Export management;

Recommended Textbook(s):
[Link] Paul, Business Environment Text and Cases, 3e TMH.
[Link] W Hill, International Business, 2012, McGraw-Hill,NewDelhi.
Reference Books:
[Link], Business Environment, 2E, Pearson, 2010
[Link], Business Environment, IE, Pearson, 2011
[Link] S. K &Puri V. K, Economic Environment of Business, 6E, Himalaya publishing house, 2010.
[Link] & Paul, International Business, 2005 Prentice Hall, New Delhi
[Link] Cherunilam, International Business, Fourth edition 2014, Prentice-Hall of India private ltd,
New Delhi.
[Link] D Daniel [Link]., International Business- Environments & Operations, 14 th ed. Pearson
Education.
7.P Subbarao, International Business, 2006, Himalaya Publications, New Delhi
SN Course Code Course title Credits L-T-P-S CH

04 20BB11C3O Business Economics 3 3-0-0-0 3

COURSE OUTCOMES

Co. No. Course Outcome’s PO BTL

1 Understand the basic principles of business economics 1, 5 1

Analyze the responsiveness of consumers' demand to changes in the price

2 1, 5 4
of a good or service, the price of other goods and services, and income.
Understand the different costs of production and how they affect short
3 1, 5 1
and long run decisions
Analyze the price and output decisions under different market
4 1, 5 4
structures.

SYLLABUS
Nature and Scope of Business Economics: - Meaning, characteristics, scope and subject matter
relationship with other disciplines- decision making and forward planning Fundamental principles of
Business economics: - Opportunity cost principle-incremental principal, principle of time
perspective, discounting principle and equi-marginal principle. Demand Analysis: Meaning and
definition of demand, determinants of demand, law of demand, exception to the law of demand,
elasticity of demand. Demand Forecasting, Meaning and definitions- methods of demand
forecasting, criteria of good forecasting methods. Production& Cost Analysis: - Concept of
production function – Short run production functions and long run production – Internal and external
economies of scale. Cost– meaning, money, real, opportunity, implicit and explicit, short–run costs,
total cost, fixed cost economics of scale. Revenue – meaning – total revenue, average revenue and
marginal revenue - Break even analysis- break even chart. Market Classification: Perfect
competition, Monopoly, Monopolistic and Oligopoly

RECOMMENDED TEXTBOOK(S):
1.D. N. Dwivedi, Managerial Economics, Vikas Publications, New Delhi-2007.
2.H. L. Ahuja, Managerial Economics, McGraw Hill, 2008.

REFERENCE BOOKS:
1.P. L. Mehta, Managerial Economics, S. Chand & Sons, New Delhi, 2007.
[Link], Managerial Economics, Margam Publications, Chennai, 2006
[Link], M. Managerial Economics, Khosla Publishers, 2009
[Link], S. Chand & Sons, New Delhi, 2007.
[Link], Managerial Economics, Margam Publications, Chennai, 2006
[Link], M. Managerial Economics, Khosla Publishers, 2009
SN Course Code Course title Credits L-T-P-S CH

05 20BB11C4O Perspectives of Management 3 3-0-0-0 3

COURSE OUTCOMES

Co. No. Course Outcome’s PO BTL

Apply the key management concepts along with an insight into skills and
1 1 2
functions of managers

2 Implement various tools and processes used in planning 1 2

Develop hands on in-depth knowledge and insight into organization and

3 1 3
staffing related Issues.
Analyze the link between planning and controlling, and the various
4 means of directing, controlling thereby developing the ability to resolve 1 2
managerial issues and problems.

SYLLABUS
Introduction: Concept, Nature and functions of Management, Levels of Management; An overview
of functional areas of Management; Types of managers, Managerial roles, skills and functions;
Evolution of Management Theory: Scientific Management approach, Behavioural approach, Systems
approach to Organization, Contingency [Link] :Management planning process, planning
objectives and Characteristics, Hierarchies of Planning, the concept and techniques of forecasting,
Decision Making, Management by Objectives (MBO). Organizing and Staffing :Organization
meaning, Importance and principles, Departmentalization, Span of Control, Types of Organizations,
Authority and Responsibility, delegation of Authority; Staffing: Meaning, sub functions of Staffing,
Importance of Staffing. Directing: Features, importance, Communication, Co-ordination;
controlling: Management Control, process of Management control, Techniques of Management
control.

RECOMMENDED TEXTBOOK(S):
[Link] of Management by Harold Koontz and Heinz weirich – Tata mc Graw hill

REFERENCE BOOKS:
[Link], Freeman, Gilbert Jr.. Management, Princeton Hall
[Link] & Kumar, Principles of Management, Oxford publications
 SN Course Code Course title Credits L-T-P-S CH

06 20BB11C5O Fundamental of IT 3 2-0-2-0 4

Course Outcomes
Co.
Course Outcome’s PO BTL
No.
Understand the basic use of computer hardware and software, networks, and
1 the Internet in the workplace and apply the acquired skills and concepts in 1,3 2
the professional assignments.
Apply the knowledge of networks for effective business operations
2 1,2 3
expansions.
Manage and analyze business communication with effective use of Word and
3 5,6 4
PowerPoint.

4 Create business databases and dashboards using MS-Excel. 1,2,4 4

Syllabus
Introduction to Computers: Overview, Computers for Individual users, Computers for
organizations, Computers in society; Components of a Computer-Hardware: Processing Devices,
Memory Devices, I/O Devices, Storage [Link]: Introduction to Networks-Overview,
Types of Networks; Concepts of Internet-Overview, Applications of Internet, [Link]-
Word: Introduction to Word Processing: Identifying the components of document window, Standard
& Formatting Toolbars, Create, Open, Save documents, Editing Text in Documents; Viewing &
Formatting Documents, Mail Merge. PowerPoint - Creating & opening presentations, slide layout,
animation schemes to [Link]-Excel: Using range names: Creating, sorting and filtering
lists/tables of data. Number formatting: Creating custom formats, the four parts of a format,
Introduction to Date & Time Functions, Scaling numbers, Dates and times: How date and time are
stored, Useful date/time functions, Formatting dates and times,.

RECOMMENDED TEXTBOOK

1. Peter Norton,” Introduction to C omputers” , Tata M cG raw-H ill, 6 th Edition.

 II SEMESTER

[Link]. Course Code Course title Credits L-T-P-S CH

01 20UC1201O English Proficiency 2 2-0-0-0 2

COURSE OUTCOMES:

SYLLABUS
COMPETENCY: 1 Job description- Advice on job applications – getting the right job- importance of
doing a job interview -Launching and promoting a new product-Persuasive and negotiation skills -
Types of emails: giving information, making an enquiry, answering enquiries -Marketing Report
COMPETENCY 2: Becoming an entrepreneur- buying a franchise- franchising start -up -presenting
business idea- signaling parts of presentation - arranging business travel- business conferences and
meetings- spending sales budget
COMPETENCY 3: Social media and business- introducing company using social media- staff survey-
survey report- off-shoring and outsourcing- customer satisfaction and loyalty- communication with
customers- corresponding with customers- business across cultures
COMPETENCY 4: Underlying assumptions, finding the conclusions, Argument strengthening,
Argument weakening, finding the fallacies

REFERENCE BOOKS:
1. Business Benchmark Book- Upper Intermediate - 2nd edition Cambridge Press 2019.
2. Business Benchmark Book- Pre-Intermediate to Intermediate- 2nd edition Cambridge Press 2019.
3. Business Benchmark Book-Upper Intermediate: 2nd Edition Cambridge Press, 2019
4. Pillai, Sabina, [Link], Soft Skills and Employability Skills, New Delhi: CUP. 2018. Print.
5. Peterson, Reading Skill, New York: Peterson. 2007
6. Verbal and Non-Verbal Reasoning, R. S. Aggarwal, S Chand Publications.
7. R S Agarwal, S Chand, ‘A modern approach to Logical reasoning’
8. GRE Barron’s, McGraw Hills
9. Logical Reasoning, Edgar Thorpe, Pearson Publications

Web Links:

1 . https:/ / www. ca mbri dg eeng li [Link] /

2 . https:/ / learneng li sh. bri ti sh coun cil.o rg ,

 3 . https:/ / apps.a pple. co m/ in / ap p/ be c-fro m- cam bri dg e/ id1 3 5 1 2 0 7 6 8 8

4 . https:/ / play.g oog [Link] m/ s tor e/ app s/ de tails ?id= com. liq vid.b ec

5 . https:/ / www. ca mbri dg eeng li [Link] / ex a ms -an d- te s ts/ bu sine s s-pr elim inar y/ ex am -fo rma t/

6 . https:/ / www. ca mbri dg eeng li [Link] / ex a ms -an d- te s ts/ bu sine s s-pr elim inar y/ pr epara tion/

[Link]. Course Code Course title Credits L-T-P-S CH

02 20BB12C1O Introduction to Financial Accounting 4 3-1-0-0 4

COURSE OUTCOMES:

Co. No. Course Outcome’s PO BTL

1 Understand accounting concepts, conventions and assumptions in the 1, 11 1

business context
2 Prepare BRS, balancing of ledgers and preparation of trail balance. 1 2

3 Prepare profit & Loss account and Balance Sheet for the financial year. 11 2

4 Analyze final statements of a company 11 2

SYLLABUS
Introduction to Accounting – Development of Accounting – Need for Accounting – Definition of
Accounting - Objectives of Accounting – Functions of Accounting – Book keeping vs. Accounting -
Branches of Accounting – Users of accounting information – Limitations of Accounting. Accounting
Principles – Concepts and Conventions – Double Entry Book keeping System – Single Entry system-
Accounting Equation – Advantages of double entry system – single entry vs double [Link] of
Debit and Credit – Classification of accounts – Journal –Advantages of journal - Rules of Journal –
Journal entries – Ledger – Ledger posting – Balancing the Account – difference between Journal and
Ledger – Trial Balance – Preparation of Trial Balance. Subsidiary books – Advantages of Subsidiary
books – Preparation of Subsidiary books – Cash book – Meaning of Cash book – Features of cash book
- Types of Cash book – Petty Cash book – Imprest System-Bank Reconciliation Statement – Meaning –
Bank pass book – Causes of Difference between Cash book and Pass book - Advantages of Bank
Reconciliation Statement – Practical Problem on BRS. Final Accounts – Meaning – Objectives of
Preparing Final Accounts – Trading Account – Profit and Loss Account - Balance Sheet –
Arrangement of Assets and Liabilities – Preparation of Final Accounts – Adjustments – Practical
problems on Final Accounts (only on Trading Concerns).

RECOMMENDED TEXTBOOK(S):
1. RL Gupta & V.K Gupta, Fundamentals of Accounting, Sultan Chand & Sons, 2008.

REFERENCE BOOKS:
1. Jain &Narang, Introduction to Financial Accounting, Kalyani Publishers, 2008
2. Dr.S.N. Maheswari and [Link],An Introduction to Accountancy, Vikas Publishing House
pvt. Ltd., 2008.
3. MC Shukla& TS Grewal, Financial Accounting
4. [Link] and Shashi K. Gupta, Financial Accounting
 S Kr Paul. Financial Accounting.

[Link]. Course Code Course title Credits L-T-P-S CH

03 20BS115O Business Statistics 4 3-1-0-0 4

COURSE OUTCOMES:
Co. No. Course Outcome’s PO BTL
1 Apply and interpret basic descriptive statistics 1, 2, 5 3

2 Apply and interpret basic descriptive statistics 1, 2, 5 3

Apply and construct correlation, regression and their applications in

3 1, 2, 5 3
management
Apply and be able to perform statistical inference in the form of
4 1, 2, 5 3
confidence intervals and hypothesis tests

SYLLABUS
Measures of central tendency: Mean, median and mode, Relation between mean, mode and
median, Graphical representation of data- Histogram, frequency polygon, ogive and pie
diagramsMeasures of Dispersion: Range, Quartile deviation, Mean deviation, and Standard
deviation, Measures of shape, Skewness, KurtosisBi-variate Statistics: Covariance, Karl-Pearson’s
Coefficient of Correlation, Spearman’s Rank Correlation, Regression analysis – Linear and Non-linear
Regression – Lines of regression and its equations – Regression coefficients and its properties.
Applications of Correlation and Regression in Business ArenaSampling and Testing of Hypothesis:
Concept of Hypothesis, Null and Alternative Hypothesis, Hypothesis Testing Procedure, Tests of
Hypothesis:t-test Z-test, Chi-square test.

RECOMMENDED TEXTBOOK(S):
1. Anderson, Sweeney, Williams, Statistics for Business and Economics, 9th edition,
Cengage Learning, 2012.
2. [Link], Fundamentals of Statistics, Himalaya Publishing House, 7 th revised and
enlarged edition, 2013.

REFERENCE BOOKS:
1. [Link]&[Link], Fundamentals of Mathematical Statistics, 11th thoroughly
revised edition, 2007,[Link] and Sons, New Delhi
2. Richard Levin, David [Link], Statistics for Management, Prentice Hall of India, 7 th
edition, New Delhi, 2008.

[Link]. Course Code Course title Credits L-T-P-S CH

 04 20BB12C2O Management Information System 3 3-0-0-0 3

COURSE OUTCOMES:

Co. No. Course Outcome’s PO BTL

Understand the information needs of an organization and a business

1 5 2
function.

2 Evaluate effectiveness of decision making process and identify it's tools. 5 5

3 Apply DSS techniques for effective decisions. 5 3

4 Design parameters for MIS application, for data analysis uses. 5 6

SYLLABUS
Management Information System; Basic Concepts – Organization Structure – Business Functions –
Role of MIS – MIS in Business - MIS Developing Process Models - Simon’s Model in Information System
– Major Trends in Information Technology. Managerial Decision Making; Decision Making Process –
Relationship between Decision-Making and MIS –Group Decision Making - Integrating Managerial
Levels and Functional areas by MIS-Components of [Link] and Design; Systems Development
Initiate - Different Methodologies – System Life Cycle Design - Prototype Approach - System
Implementation. Decision Support System; Definitions of DSS – Architecture of DSS - Scope of DSS -
Characteristic and Capabilities of DSS - Components of DSS – Modules in DSS- Classification of DSS –
Steps in Designing a DSS. Database Management System; Sources of Data – Architecture of
Database Management System - Data Models – Implementation - DGMS.

RECOMMENDED TEXTBOOK(S):
[Link], Management Information System, Tata McGraw Hill, 2008, 7th Edition, New
Delhi.
REFERENCE BOOKS:
1. Arora, Management Information System, Excel Books, 2010, 4th Edition, New Delhi.

2. C.S.V. Murthy , Management Information System, Himalaya Publishing House, 2011, 11

Edition, Mumbai.

3. [Link], Management Information

[Link]. Course Code Course title Credits L-T-P-S CH

05 20UC0009O Ecology & Environment 2 2-0-0-0 2

COURSE OUTCOMES:

CO No CO

Understand the importance of Environmental education and conservation of natural

CO 1
resources.

CO 2 Understand the importance of ecosystems and biodiversity.

Apply the environmental science knowledge on solid waste management, disaster

CO 3
management and EIA process.

SYLLABUS:
The Multidisciplinary nature of Environmental Studies - Natural Resources- Forest resources - Mining
its impact on environment - Water resources - Mineral resources-. Energy resources - Land
resources- Soil erosion - Ecosystems - Biodiversity and its ConservationEnvironnemental Pollution -
Soil waste management - Electronic waste management, biomedical waste management - Disaster
management –.Environmental Legislation Environmental Impact Assessment Process.

Text Book:
1. AnubhaKaushik, [Link], “Environmental Studies” , New Age International, (2007).
2. Benny Joseph, “Environmental Studies”, Tata McGraw-Hill companies, New Delhi, (2009).

[Link]. Course Code Course title Credits L-T-P-S CH

06 20BB12C3O Organizational Behaviour 3 3-0-0-0 3

COURSE OUTCOMES:

Co. No. Course Outcome’s PO BTL

1 Ability to manage people with an understanding of Individual behavior 2, 8,9 2

 Ability to manage groups with an understanding of the Group behavior
2 9 2
and leadership.

3 Ability to motivate and in competitive business environment. 8 2

Ability to perceive organizational culture and implement organization

4 1, 8 1
Change and development interventions.

SYLLABUS
Introduction: Organizational Behavior – Nature and Significance of OB; Emergence of OB as a
discipline; Contributing Disciplines to the OB field; Challenges and Opportunities for OB.
Foundations of Individual Behavior: Personality- Personality determinants; Personality traits: The
Big Five Model, Major personality attributes influencing OB; Theories of personality; Values – Types
of Values; Attitudes – Types of Attitudes, work attitudes. Learning – Theories of learning;
principles of learning. Perception – Perceptual process; Factors influencing Perception; Motivation
– Theories of Motivation – Hierarchy Needs Theory – Two-Factor Theory – Expectancy Theory;
Applications of Motivation; Stress – Causes and consequences of stress; Stress-management.
Foundations of Group Behavior: Groups – Nature of groups; Types of groups; Stages of Group
Development; Group Cohesiveness; Group Decision-Making; Understanding Work Teams; Leadership
– Nature; Theories of leadership: Trait Theories, Behavioral Theories and Contingency Theories;
Conflict Management- The Conflict process; Conflict Management. Organizational Culture: Nature;
Culture’s Functions; Creating and sustaining Organizational Culture; Change Management - Forces
for change ; Resistance to change; Approaches to Managing Organizational Change – Lewin’s Model –
Kotter’s Plan for Implementing Change; Organizational Development – Techniques of
organizational development.

RECOMMENDED TEXTBOOK(S):
1. Robbins, Stephen, Timothy A Judge &NiharikaVohra . “Organizational Behavior” Pearson
Education. 15th Ed. 2013
REFERENCE BOOKS:
1. Fred Luthans, Organizational Behavior, Prentice Hall, 2007.
2. Laurie J. Mullins, Management and Organizational Behavior, Oxford Publishers, New Delhi,
2007.
3. Aswathappa, Organizational Behavior, Himalaya Publishing House, 2008.
 III Semester

SN Course Code Course title Credits L-T-P-S CH

01 20UC2103O Professional Communication Skills 2 2-0-0-0 2

COURSE OUTCOMES

Blooms
Taxonomy
CO NO Level
Course Outcome (CO) PO/PS (BTL)
O

CO1 Developing Vocabulary and Verbal Skills PO12 2

CO2 Discovering different interpersonal skills to develop PO12 2

people skills
To enhance the problem-solving skills of the students PO5
through the concepts of Simple Equations, Ratio, Proportion
&Variation, Percentages, Profit & Loss, Averages,
CO3 Allegations, Simple & Compound Interest which will 2
enable them to improve their problem solving abilities
which in turn improve their programming skills.

Apply diagrammatic representation of the given data to PO2

CO4 find the possible outcomes in the topics of Deductions, 2
Cubes, Venn Diagrams and Arrangements

Syllabus:

COMPETENCY: 1
Spotting Errors
Sentence Rearrangements 300 word list
Cloze Test

COMPETENCY: 2
SWOC-1
Self awareness Grooming
Portfolio Management
Group Discussion

COMPETENCY: 3
Quantitative Aptitude:
Simple Equations, Ratio Proportion &Variation Percentages
Profit & Loss Averages Allegations
Simple & Compound Interest

COMPETENCY: 4
Reasoning
Deductions Cubes
Venn Diagrams Linear arrangements Circular arrangements
Ordering and Sequencing Selections

Reference Books:
R1. Soft Skills by Dr. Alex S CHAND Publications R2. Objective English by Showarick Thrope,
Pearson
R3. Quantitative Aptitude by R S Agarwal, S CHAND Publications. R4. Quantitative Aptitude by
Abhijit Guha, Mc Graw Hills.
R5. Verbal and Non-Verbal Reasoning, R. S. Aggarwal, S Chand Publications.
R6. R S Agarwal, SChand, ‘A modern approach to Logical reasoning’ GL Barron’s, McGraw
Hills

Web Links:
[Link]
[Link] [Link] [Link]
[Link]/entrance-exams/cat.../[Link] [Link]
[Link]
 SN Course Code Course title Credits L-T-P-S CH

02 20BB21C1O Management Accountancy 4 3-1-0-0 4

COURSE OUTCOMES

Co. No. Course Outcome’s PO BTL

Understand the concept of management accounting and financial

1 1 2
statement analysis.

Analyze various ratios to evaluate the financial performance of the firm

2 2 4
in terms of Risk, Profitability, Solvency, and Efficiency.

Analyze the funds flow and cash flows and applying those techniques for
3 3 4
the analysis of financial health of the organization.

Analyzing various tactical decisions with the help of Marginal costing

4 3 4
techniques.

SYLLABUS
Management accounting: Meaning – objectives – scope- management accounting and financial
accounting - management and Cost Accounting – utility and limitation of management accounting.
Analysis of financial statements – tools for analysis - comparative financial statements – common
size statement- trend analysis. Ratio analysis: Analysis and interpretation of financial statement
through accounting ratios – significance of various ratios and their computation – uses and
limitations of [Link] flow and Cash Flow analysis: Concept of funds – sources and uses of
funds – concepts of flow –fund flow statement – construction of cash flow statement – Difference
between fund flow and cash flow statement. Marginal costing and profit planning: Distinction
between absorption costing and marginal costing- Break even analysis – margin of safety – cost
volume profit relationship- key factor.

RECOMMENDED TEXTBOOK(S):
1. Principles of Management accounting – S. N. Maheswari, Sultan Chand & Sons.
2. Management accounting – Principles and practice – R. K Sharma and Shashi K. Gupta
REFERENCE BOOKS:
1. Management accounting – Tools and Technique – N. Vinayakam, I. B. Sinha – Himalaya
Publishing House.
2. Principles of management accounting – Man Mohan and S. N. Goyal – SahityaBhavan – Agra.
3. Management accounting – S. K. R. Paul, New Central Book Agency, Calcutta.
 SN Course Code Course title Credits L-T-P-S CH

03 20BB21C2O Marketing Management 3 3-0-0-0 3

COURSE OUTCOMES

Co. No. Course Outcome’s PO BTL

Explain the key terms, definitions, and concepts used in the study of
1 Marketing Management and understand the changing Marketing 1 2
Environment
Apply the knowledge of marketing concepts to strategize the marketing
2 1, 2 3
program regarding product and pricing

Apply the knowledge of marketing concepts to strategize the marketing

3 1, 2 3
program regarding promotion and distribution

Understand the need for ethics in marketing and the importance of social
4 8 2
and green marketing

SYLLABUS
In tr od u c tion - Need, Want and D emand -M ark eting – D efinition, C oncepts Sig nificance and functions
of M ark eting - C onsumer Behavior-Nature, Scope, Sig nificance and D eterminants O rg anizational
Buying Behavior. M ark eting Environment-Internal and Ex ternal forces of M ark eting Environment-
M ark eting Research - M ark eting research process. Mar ke t S e g me n tation - Targ eting and Positionin g
Strateg ies M ark eting M ix -4 Ps of M ark eting Product – C oncept of Product-Product Planning and New
Product D evelopment -Product life cycle - Branding -Pack ing and labeling -Price-M eaning -
Importance-O bjectives-Factors affecting pricing – Pricing policies- M ethods of pricing . P r omotion -
M ethods of Promotion -A dvertising -M edia their merits and limitations- Personal selling and sales
force manag ement-Sales Promotion and publicity- D istribution channel and physical distribution -
D istribution channels-concepts and types of distribution channel-Retailer and
Wholesaler.P h ys ic alDis tr ib u tion of g ood s - Transportation, Warehousing . M ark eting org anization –
M ark eting control Ethics in M ark eting – Social M ark eting – G reen mark eting – O nline M ark eting .

RECOMMENDED TEXTBOOK:
1 . Phillip K otler and K evin k eller – M ark eting M anag ement – Pearson Publication 1 5 e, 2 0 1 6

REFERENCE BOOKS:
1 . Etzel, walk er, Stanton and Pandit, M ark eting : C oncepts and C ases, T M H – New D elhi, 1 4 t h
Edition, 2 0 1 7

2 . R ama Swamy and NamaK umari -M ark eting M anag emen t, Planning , Implementation and C ontrol –
M cM illan 5 T H Edition 2 0 1 3
 SN Course Code Course title Credits L-T-P-S CH

04 20BB21C3O Human Resource Management 3 3-0-0-0 3

COURSE OUTCOMES

Co. No. Course Outcome’s PO BTL

1 Integrated perspective on role of HRM in modern business 1, 9 1

2 Ability to plan human resources and implement techniques of job design 1 2

Competency to recruit, train, and appraise the performance of

3 9 2
employees
Rational design of compensation and salary administration and ability to
4 9 2
handle employee issues

SYLLABUS

Introduction: Importance and Functions, Scope of HRM, Human Resource Management in a

changing environment; Manpower Planning: Manpower planning process, Job Description and Job
specification, Job analysis and Job design; Techniques of Job design. HR Processes: Employee
Selection and Development - Recruitment, Selection and Induction, Training and Development,
Performance Appraisal. Compensation Planning- Employee Compensation, Job evaluation, Employee
Benefits and Welfare, Compensation and Salary Administration. Governance: Integration and
Separation- Employee Discipline, Suspension, Dismissal and Retrenchment; Employee Grievance
Handling, Trade Unionism, Collective Bargaining, Industrial Democracy Labour Laws. New Trends in
HRM: HRM in India, HRM in International Firms, talent management, HR Accounting, HR Audit, HRIS.

RECOMMENDED TEXTBOOK(S):
1 . D essler, H uman Resource M anag ement, Pearson Education, Eleventh edition, New D elhi, 2 0 1 1 .

REFERENCE BOOKS:
1 . R aymond A ndrew Noe, John R . H ollenbeck , Barry G erhart, Patrick M Wrig ht, H uman Resource
M anag ement, 8 t h Ed., T he M cG raw H ill Pub, 2 0 1 2

2 . L ouis & G omitz M ejia et. al: M anag ing H uman Resources, 7 t h Ed., Pearson Education, 2 0 1 1
 SN Course Code Course title Credits L-T-P-S CH

05 20BB21C4O Business Research Methods 3 3-0-0-0 3

COURSE OUTCOMES:

Co. No. Course Outcome’s PO BTL

Understand and independently apply the research process to business

1 4, 5 1
problems.
Evaluate different statistical methods that are applicable to specific
2 4 3
research problems.

3 Take data driven business decisions 5 2

4 Analyze organizational data using software packages 4 2

SYLLABUS
Introduction : Definition and Objectives of Research-Types of Business Research-Research process-
Defining research problem and Sources of Research Problem, review of literature. Hypothesis
formulation, Research design-Types-Sampling designs: Concepts, types and their applicability. Data
Collection and Processing: Primary data and Secondary data; Scaling Methods and Scaling of
techniques: Turnstone, Likert and semantic differentials. Methods of collection of Primary data
and secondary data: Observation Method Interview method, Questionnaire design, periodicals and
news papers, Characteristics of good questionnaire/schedule. Data processing: Editing, Coding and
Tabulation of data. Data analysis, interpretation and forecasting: meaning of data analysis and its
types-descriptive and inferential statistics (measures of central tendencies, measures of
dispersions, test for means, test for association). Forecasting: Forecasting Methods: Simple Moving
Average Method, Weighted Moving Average Method, Exponential Smoothing method; Trend Analysis.
Research Design: Research Designs: Meaning, Need and Features of Completely Randomized
Design, Randomized Block Design, Latin Square Design. Report Writing: Significance of report
writing, Types of reports, Steps in report writing, Layout of research report, Mechanics of report
writing, precautions in research reporting.

RECOMMENDED TEXTBOOK(S):
1. C.R Kothari, Research Methodology - Methods & Techniques, 2/e, VishwaPrakashan, 2009.
2. Levin, Richard and Rubin, David, Statistics for Management, 7/e : Pearson, 2011.

REFERENCE BOOKS:
1. Gaur, Statistical Methods for Practice and Research, Sage Publication,2009
2. Bhandarkar& Wilkinson, Methodology and Techniques of Social Research, Himalaya, 2004.
3. D ipak K [Link] ya, Resea rch Method ology, Ex cel Book s, 2 0 0 9 .
 SN Course Code Course title Credits L-T-P-S CH

06 20BB21C5O Macro Economics 3 3-0-0-0 3

COURSE OUTCOMES

Co. No. Course Outcome’s PO BTL

Analyze the macro economy using national income and aggregate

1 a,g 2
demand and aggregate supply analysis.

2 Understand the causes and effects of inflation and unemployment. a 1

Analyze monetary and fiscal policy options as they relate to economic

3 g 2
stabilization in the short run and in the long run.
Understand how comparative advantage provides the basis for gains
4 g 1
through trade

SYLLABUS
National Income: Macro Economics – Meaning, Definition and importance of Macro Economics –
National Income- various concepts relating to National Income- Different methods of measuring
national income - Growth of national income and per capita income in various plans - Uses of
National Income [Link] of Employment: Unemployment - Types, causes and incidence
of unemployment – Concept of full employment – Classical theory of full employment - Keynes’s
Theory of Income and Employment – Consumption Function – Factors influencing consumption
function - Investment function – Concept of Multiplier – Types of Multiplier - Accelerator. Money
and Banking: Money - Meaning and functions – Classification of Money – Supply of Money – Concepts
– Determinants – Control of Money supply – Commercial Banks – Role and Functions – Reserve Bank
of India – Role and Functions – Monetary [Link] Cycles and Inflation: Business Cycles –
Meaning and definition Phases of Business cycles – Inflation – Definition – Types of Inflation – Causes
and effects of Inflation - Measures to control [Link] Finance and Balance of Payments:
Government’s Budget – Meaning and Components – Classification of Receipts and Expenditure –
Types of Budgets, Balance of Payments – its meaning and components, External Debts – Fiscal
Policy.

RECOMMENDED TEXTBOOK(S):
1. [Link] Chari, Macro Economics, Kalyani Publishers , 2nd Edition, New Delhi, 2002.
2. [Link], Money, Banking and Public Finance, Himalaya Publisher, Student Edition, Mumbai,
2008.

REFERENCE BOOKS:
3. [Link], Money, Banking and International Trade, Sultan Chand, 7th Edition, New
Delhi, 2009.
4. RuddarDutt and Sundaram, Indian Economy, [Link]& Company, 61st Edition, New Delhi, 2010.
5. [Link], Economics, Dhillon Group of Publisher, 1st Edition, New Delhi, 2000.
6. [Link], Macro Economics Theory and Policy, S Chand, 10th Edition, New Delhi, 2009.
 IV Semester

SN Course Code Course title Credits L-T-P-S CH

01 20BB22C0O Cost Accountancy 4 3-1-0-0 4

COURSE OUTCOMES

Co. No. Course Outcome’s PO BTL

To Impart the Knowledge of Basic cost concepts, element of cost &

1 1 2
Preparation of Cost Sheet
To provide basic knowledge of important Methods & Techniques of
2 2 2
costing

3 To understand the various methods of budgetary control and CVP analysis 3 2

4 To analyze the standard costing and variance analysis 4 4

SYLLABUS
Concept of cost, costing, cost Accounting & Cost Accountancy- objectives of cost Accounting -
Advantages and Limitations of Cost Accounting - Difference between Financial and management
and Cost Accounting - Cost Unit & Cost Centre Elements of cost - Material, Labour and other
Expenses - Classification of cost & Types of Costs Preparation of Cost Sheet. Methods of Costing -
Job Costing – Features, Advantages and Limitation - Contract Costing – Basic Concepts - Process
Costing - Features, Normal and Abnormal Loss/ Gains - Operating Costing - Features &
Objectives, Techniques. Budget and Budgetary Control- Definition and objectives of Budgetary
control Advantages and disadvantages of Budgetary Control Types of Budget Marginal Costing –
Meaning and Various Concepts - Fixed Cost Variable Cost, Contribution, P/V Ratio, Break Event
Point, Margin of Safety. Standard Costing- Definition and Meaning of Various Concepts Advantages
and Limitations of Standard Costing Variance Analysis – Material and labour Variances.

RECOMMENDED TEXTBOOK(S):
1. Advanced cost Accounting by Saxena and Vasistha.
2. Advanced cost Accounting by [Link] and Narong

REFERENCE BOOKS:
1. Cost Accounting by [Link]
2. Cost Accounting by Ratnam.
3. Practice in Advanced Costing and Management Accounting by Prof.
SubhashJagtapNiraliPrakashan, Pune.
4. Cost and Works Accounting II and III- [Link], [Link] and
[Link],Pune.
 SN Course Code Course title Credits L-T-P-S CH

02 20BB22C1O Production and Operations Management 4 3-1-0-0 4

COURSE OUTCOMES

Co. Course Outcome’s PO BTL

No.
Illustrate the general concepts of overall plant and production 1, 4,
1 2
management using appropriate analysis tools 11
Establish methods for maximizing productivity and understand the purpose
2 of setting and attaining high levels of throughput, quality, and customer 3
1, 11
service
Optimize the use of resources which include: people, plant, equipment,
3 4 3
tools, inventory, premises and information systems

Make the best use of computers to achieve maximum efficiency, especially

4 1 2
in the planning and control of operations

SYLLABUS
Introduction to operations management- Overview of operations management, functions of
operations manager, types of production processes and their suitability, just in time manufacturing,
manufacturing operations versus service operations. Production planning and control- levels in
production planning and Control; strategic planning, aggregate planning, shop floor planning,
planning [Link] chart, Master production schedule, PERT/[Link] location and layout -
factors influencing facility location decision, location modeling, factors influencing layout decision,
facility layout modeling, types of material handling equipment and their purposes. Productivity:
Factors affecting productivity, job design, work-study, work measurement. Materials and quality
management- Inventory -costs associated with inventory, Economic order quantity, acceptance
sampling, SQC, Control charts for variables – X and R charts and control charts for attributes – p,
np, c [Link]. -Total Quality management Concept, Ergonomics, Kaizen. Deming’s 14
principles, Balridge&Juran’s contribution; Six sigma – Concept and principles.

RECOMMENDED TEXTBOOK(S):
1. Norman Gaither and Greg Frazier, Operations Management, 9th international student edition,
South Western, Thomson learning Inc., 2008.

REFERENCE BOOKS:
1. William Stevenson, Operations Management, Tata McGraw Hill Company, New Delhi, 2009.
2. [Link], Production and Operations Management, Tata McGraw Hill Company, New Delhi,
2000.
3. K. SridharaBhat, Operations Management, Himalaya Publishing House, 1 st edition, 2009.

SN Course Code Course title Credits L-T-P-S CH

 03 20BB22C2O Fundamentals of Income Tax 4 3-1-0-0 4

COURSE OUTCOMES

Co. No. Course Outcome’s PO BTL

1 Understand the fundamental principles of Income tax. a,g 2

2 Know about income from agriculture. g 2

3 Calculate Residential status and incidence of tax. a 3

4 Gain Knowledge to compute Income under five heads. g 2

SYLLABUS

Introduction :Meaning and terms used: Person, Assesse, Previous year, Assessment year, Income,
Gross Total Income, Total Income, Agricultural Income, and Exempted Income – Fully exempted –
Partially Exempted - Residential Status: Rules for determining residential status of Individual, HUF,
Firm and Company, need to determine residential status, Incidence of tax and residential status,
Practical [Link] from Salary: Salary, Allowances, perquisites and retirement benefits,
deductions, computation of salary income. Income from House Property: Annual Value, let out
property, self occupied properties, deductions, computation of house property income. Income
from Business:Depreciation and other permissible deductions, Disallowable expenses, income and
expenses of illegal business, computation of Business income - Income from Profession:
Computation of Doctors, Lawyers, Chartered Accountants, Engineers.
Capital gains:Meaning of Capital assets, types of capital assets, transfer, and cost of acquisition,
cost of improvement, selling expenses, and treatment of advance money received, exemptions,
computation of capital gains. - Income from other sources: Specific income, deductions, grossing-
up, computation of income from other sources, practical problems.

TEXT BOOK:
1. Gaure&Narang, Elementary Income Tax, Kalyani Publishers, 2016, 17 th Edition, New Delhi.

REFERENCE BOOKS:
1. Bhaghavathi Prasad, Law and Practice of Income tax, New Age International Publisher, 2016,
17th Edition, New Delhi.
2. Vinod K. Singhania, Direct Taxes Law and Practices,Taxmann Publications, 2016, 17 th
Edition, New Delhi.
3. Government of India- Latest Income Tax Manual
4. Income Tax Act and Latest Finance Act.

SN Course Code Course title Credits L-T-P-S CH

04 20BB22C3O Business Law 3 3-0-0-0 3

COURSE OUTCOMES

Co. No. Course Outcome’s PO BTL

Understand and apply the law relating to formation, performance and

1 10 4
discharge of contracts and special contracts.
Acquire legal knowledge relating to transactions involving, Sale of Goods
2 10 4
and also apply appropriate remedies available under the Act.
Comprehend the use of negotiable instruments i.e., Promissory Notes,
Bills of Exchange and Cheques. The students will also be able to create
new instruments, discharge their liabilities and avail their rights under 10 4
3
the instruments effectively.

Understand the nature of partnership and also appreciate the law

10 2
4 governing relationship between the partners and working of partnership.

SYLLABUS
Nature of Contract: Object of Law of Contract – The Indian Contract Act, 1872, Definition of
Contract – Essential elements of a Valid Contract – Kinds of Contracts – Offer and Acceptance –
Consideration – Legal rules as to Consideration – Contract without consideration – Stranger to a
Contract Capacity to Contract – Free Consent – Legality of Object – Performance of Contract –
Discharge of [Link] Contracts: Contract of Indemnity and Guarantee – Distinction
between indemnity and guarantee – Kinds of Guarantee –Right of Surety- Bailment and Pledge –
Rights and Duties of Bailor and Bailee- Contract of Agency – Definition of Agent and Principal –
Creation of Agency – Rights and Duties of Agent and Principal – Termination of Agency.– Specific
goods – Unascertained goods – Unpaid Seller – Rights of Unpaid Seller. Sale of Goods Act, 1930:
Sale and Agreement to Sell – Differences between Sale and Agreement to Sell- Conditions and
Warranties – Express and Implied Conditions and Warranties – Transfer of Property . Indian
Negotiable Instrument Act, 1881: Meaning of Negotiable instrument, Types of Negotiable
Instruments- Endorsement and kinds of Endorsement-Dishonor of Negotiable instrument. Indian
Partnership Act, 1932: Meaning and Definition of Partnership – Formation of Partnership-
Registration of Partnership – Kinds of Partners – Rights, Duties and Liabilities of Partners –
Dissolution of Partnership infirm.

RECOMMENDED TEXTBOOK(S):
1.N.D Kapoor, Business Law – Sultan Chand & Sons.

REFERENCE BOOKS:
1. AkileswarPathak, Legal aspects of Business – Tata McGraw Hill Ltd.
2. Avatar Singh – Principles of Mercantile Law, Eastern Book Company.
3. Gulshan& G.K. Kapoor , Business Law, New Age Publishers, New Delhi

SN Course Code Course title Credits L-T-P-S CH

05 20BB22C4O Financial Management 4 3-1-0-0 4

Course Outcomes
Co. No. Course Outcome’s PO BTL

1 To gain a knowledge on availability of various sources of finance and 1

2
markets for raising of funds.
2 To evaluate the long term and short term investment decisions 1, 5 5

3 To Evaluate the financing decisions by using different techniques of 5

5
valuation.
4 To evaluate the dividend Decisions in relation to wealth maximization. 5 5

Introduction to Finance, Capital Budgeting Decisions, Cost of Capital and Capital Structure,
Dividend Decisions ,Working Capital Management
Syllabus
Introduction to Finance: Nature and Scope of Financial Management, Goals& Objectives of
Financial Management – Emerging Role of Financial Manager –- organization of finance function--
Sources of Finance-Long Term and Short Term Financing – Time Value of Money. Capital Budgeting
Decisions: Payback Period, Average Rate of Return, Net Present value, Internal Rate of Return,
Profitability Index and IV Discounted Payback Period. Cost of Capital and Capital Structure:
Capital Structure Theories, EBIT& EPS Analysis – Financial Leverage – Operating Leverage – Specific
Cost of Capital and Weighted Average Cost of Capital. Dividend Decisions Dividend Theories–Forms
of Dividend. Working Capital Management: Working Capital Management – Determinants - Working
Capital Financing approaches –Estimation of working Capital - Cash Management - Receivables
Management - Inventory Management. (Problems).

Recommended Textbook(s):

1. James C. Vanhorne , Financial Management

Reference Books:
1. Jonathan Berk, Peter Demarzo, Financial Management, Pearson.

2. Prasanna Chandra, Fundamentals of Financial Management, TMH.

3. I. M. Pandey, Financial Management, Vikas Publications

4. [Link], Financial Management by Kalayani Publications

SN Course Code Course title Credits L-T-P-S CH

06 20BB22C5O Business Model Generations 3 3-0-0-0 3

Concept of Business Model: Introduction, Definition of a Business Model, The 9 Building Blocks-
Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key
Resources, Key Activities, Key Partnerships, Cost Structure.
Apple Business Model - Customer Segments, Value Propositions, Channels, Customer Relationships,
Revenue Streams, Key Resources, Key Activities, Key Partnerships, Cost Structure.
Amazon Business Model- Customer Segments, Value Propositions, Channels, Customer
Relationships, Revenue Streams, Key Resources, Key Activities, Key Partnerships, Cost Structure.
Google Business Model - Customer Segments, Value Propositions, Channels, Customer
Relationships, Revenue Streams, Key Resources, Key Activities, Key Partnerships, Cost Structure.
eBay Business Model - Customer Segments, Value Propositions, Channels, Customer Relationships,
Revenue Streams, Key Resources, Key Activities, Key Partnerships, Cost Structure.
Uber Business Model - Customer Segments, Value Propositions, Channels, Customer Relationships,
Revenue Streams, Key Resources, Key Activities, Key Partnerships, Cost Structure.
Wikipedia Business Model - Customer Segments, Value Propositions, Channels, Customer
Relationships, Revenue Streams, Key Resources, Key Activities, Key Partnerships, Cost Structure.
Facebook Business Model - Customer Segments, Value Propositions, Channels, Customer
Relationships, Revenue Streams, Key Resources, Key Activities, Key Partnerships, Cost Structure.
Netflix Business Model - Customer Segments, Value Propositions, Channels, Customer
Relationships, Revenue Streams, Key Resources, Key Activities, Key Partnerships, Cost Structure.
Microsoft Business Model - Customer Segments, Value Propositions, Channels, Customer
Relationships, Revenue Streams, Key Resources, Key Activities, Key Partnerships, Cost Structure.
BING Business Model - Customer Segments, Value Propositions, Channels, Customer Relationships,
Revenue Streams, Key Resources, Key Activities, Key Partnerships, Cost Structure.
Whatsapp Business Model - Customer Segments, Value Propositions, Channels, Customer
Relationships, Revenue Streams, Key Resources, Key Activities, Key Partnerships, Cost Structure.
Linkedin Business Model - Customer Segments, Value Propositions, Channels, Customer
Relationships, Revenue Streams, Key Resources, Key Activities, Key Partnerships, Cost Structure.

TEXT BOOKS:
1 . Business model G eneration A H andbook for V isionaries, G ame chang ers and C halleng ers, Written
by A lex ander O sterwalder and Yves Pig neur, John wiley& Sons, Inc.

REFERENCE BOOKS:
1. The invincible Company, Written by Alex Oster alder, and Yves Pigneur, John wiley&Sons, Inc.
2. Business model management Design_ Instruments- Success Factors, Bernd W. Wirtz, Gabler
Publication, 2011

V SEMESTER

SN Course Code Course title Credits L-T-P-S CH

 01 20BB31C0O Business analytics 4 3-1-0-0 4

COURSE OUTCOMES

Co. No. Course Outcome’s PO BTL

Apply quantitative modeling and data analysis techniques to the solution
1 of real world business problems, communicate findings, and effectively 2,4 3
present results using data visualization techniques.
Apply ethical practices in everyday business activities and make well-
2 2 3
reasoned ethical business and data management decisions.
Demonstrate knowledge of statistical data analysis techniques utilized in
3 4 2
business decision making.
Apply principles of Data Science to the analysis of business problems and
4 2 3
also Use data mining software to solve real-world problems.

SYLLABUS
Business Analytics – Introduction, Growth & Challenges, Types of Business Analytics , Domain
Specific Analytics – Marketing, HR, Finance, Retail, Healthcare, Insurance, Banking, Financial
Services, Telecom, Pricing and Supply Chain Analytics. Importance of Data in Organizations,
Databases & Systems in Organizations, Types of Data, Data Sources, Quality and Classification,
Missing Data, Data Mining & Management [Link] Statistics: Introduction,
Conceptual Note on Univariate Statistics, A Case Study in Marketing/Financial/Marketing Context.
Bivariate Statistics: Introduction, Conceptual Note on Bivariate Statistics, A Case Study in
Marketing/Financial/Marketing Context. Multivariate Statistics: Introduction, Conceptual Note on
Multivariate Statistics, A Case Study in Marketing/Financial/Marketing Context, Review of
Regression Concept, Multiple Regression and Factor Analysis.

RECOMMENDED TEXTBOOK(S):
1. [Link], Business Analytics 2/e, Pearson ed.

REFERENCE BOOKS:
2. E. Turban, R. Sharda, J. Aronson, and D. King, Business Intelligence: A
ManagerialApproach, Pearson Prentice Hall, 2008, ISBN-13: 978-0-13-234761-7.

SN Course Code Course title Credits L-T-P-S CH

02 20HS115O Soft Skills 3 3-0-0-0- 3

Course Outcomes

Co.
Course Outcome’s PO BTL
No.

Understand the importance of business conversation, Verbal and non verbal

1 j
cues in conversation, stress full conversation. 2
Understand the importance of general awareness, how to build up the
2 j 2
confidence, how he should be adaptable, personal grooming.
Understand the importance of effective listening skills, Concept of
motivation, different types of motivational theories, positive and negative j 2
3 attitude, and social dilemmas faced in general.
Understand the Importance of Group discussion, handling emotions,
4 j 3
problem solving ability, develop the persuasive skills.

Syllabus
Introduction to soft skills and their importance in different walks of life – Language proficiency –
Voice modulation – Writing circulars and notices – Developing conversation skills. Building
Confidence – Personal grooming – Adaptability – Forming habits – General awareness – facing social
dilemmas. Persuasive skills – Problem-solving / Reasoning / Creativity – Adaptability – Handling
emotions –Nonverbal and Verbal Communication: Hand Gestures and Facial Displays as Part of
Language Use in Face-to-face Dialogue - Dominance and Power in Human Relationships – Deception
– Interpersonal communication - Building Relationships - Understanding Group Dynamics – Social
Network, Media and Extending Our Identities- Intergroup Interaction – Interpersonal skills –
Negotiation – Assertiveness– critical thinking and problem solving.

Recommended Textbook(s):
[Link] SAGE handbook of nonverbal communication / [edited by] Valerie Manusov, Miles
Patterson
[Link] Skills -Meenakshi Raman and Sangeetha Sharma
[Link] Conversation Practice-Grand Taylor.

Reference Books:
1. Business Communication-Process& Product –Mary Ellen Guffey.
2. The Definitive Book of Body Language-Allan and Barbara Pease.
3. Basic Managerial Skills – McGrath
4. Basic Communication- Urmila& Ray
5. Business Communication – [Link]

SN Course Code Course title Credits L-T-P-S CH

03 20BB31C2O Fundamentals of Digital Marketing 3 3-0-0-0 3

COURSE OUTCOMES

Co. No. Course Outcome’s PO BTL

1 Outline the key concepts of digital marketing 1 2

2 Apply the SEO to a website 1, 11 3

3 Use the key PPC concepts to draw visitors to a business’s websites 1, 11 3

4 Use Campaign Management to manage the marketing concepts 1 4

SYLLABUS
Key Concepts of Digital Marketing: Fundamental, Need, Scope of Digital marketing, Traditional v.
Digital Marketing, the Opportunity of Digital Marketing, Characteristics of Digital Marketing, Implications
of Digital Marketing, Market Research v. Market Reality. Principles and Drivers of New Marketing
Environment, Online Marketing Environment - Dotcom Evolution. Key SEO Concepts: Keyword
Research & Selection, Search Results & Positioning, Content Updates & Layout, Benefits of Search
Position, Meta Tags, Stakeholders in Search, SEO Site Map, Mechanics of Search, SEO Webmaster Tools,
On-Page Optimization, Off-Page Optimization. The SEO Process: Inbound Links & Link Building,
Customer Insights, Ranking, Analysis & Review, Laws & Guidelines; Key PPC Concepts:Budgets, Strengths
of Pay per click, Scheduling, Keyword Research, Display Networks Google PPC, Ad Centre, Research
Tools. Campaign Management: Search Campaign Process, Conversion Tracking, Keyword Selection,
Conversion Metrics: CPA, CTR, Ad Copy, Bidding, Landing Pages, Analytics, Targeting, Laws &
Guidelines.

RECOMMENDED TEXTBOOK(S):
1. David J. Bradley,Getting Digital Marketing Right: A Simplified Process For Business
Growth, Goal Attainment, and Powerful Marketing [Kindle Edition]

2. Michael Solomon and Tracy Tuten, Social Media Marketing _ Pearson, Aug 2013

REFERENCE BOOKS:
1. F.R. Media, Social Media Marketing Successfully For Beginners: Create Successful Campaigns,
Gain More Fans, And Boost Sales.

SN Course Code Course Title Credits L-T-P-S CH

04 20BB31M0O Consumer Behavior 3 3-0-0-0 3

COURSE OUTCOMES

CO#. Course Outcome PO BTL

1 Understand concepts used in the study of consumer behavior. 4, 5, 6 2

Apply the knowledge of consumer behavior concepts to analyze changing

2 5, 6 3
consumer profiles and factors influencing consumer purchase decision
Apply the knowledge of consumer behaviour to analyse the changing
3 consumer perceptions, attitudes, values and lifestyles and overall 6 3
behaviour
Create better marketing programs and strategies basing on the knowledge
4 4 3
of consumer behavior.

SYLLABUS:
Introduction to Consumer Behaviour: Concepts, Need to study consumer behaviour, Factors
influencing consumer behaviour, Changing trends in consumer behaviour. Individual Determinants
of Consumer Behaviour: Consumer needs & motivation, personality and self concept, consumer
perception, learning and memory, nature of consumer attitudes, consumer attitude formation and
change. Environmental Determinants of Consumer Behaviour: Family influences, culture influence,
sub culture & Cross cultural influence s, Group dynamics and consumer reference groups, social
class and consumer [Link] Decision Making Process: Consumer Decision Making
Models: Howard Shet Model, Engel-Blackwell-Miniard Model, Nicosia Models of Consumer Decision
Making. E-buying behaviour, The E-buyer, The brick and mortar buyer, Influences on E-buying.

SN Course Code Course title Credits L-T-P-S CH

05 20BB31F0O Financial Services 3 3-0-0-0 3

COURSE OUTCOMES

Co. No. Course Outcome’s PO BTL

1. Understand the role and function of the financial system in reference to

1 the macro economy. a 2

2. Demonstrate an awareness of the current structure and regulation of the

2 Indian financial services sector. a 2

Evaluate and create strategies to promote financial products and

3 services. f 5

Describe the impact that financial innovation, advances in technology,

4 and changes in regulations has had on the structure of the financial f 2
firms/industry.

SYLLABUS:
Role of Financial System in Economic Development .Financial Services: Concept, Nature and Scope
of Financial Services – Regulatory Framework of Financial Services – Growth of Financial Services in
India – Merchant Banking – Meaning-Types – Responsibilities of Merchant Bankers – Role of Merchant
Bankers in Issue Management – Regulation of Merchant Banking in [Link] Funds: Concept and
Objectives, Functions and Portfolio Classification, Organization and Management, Guidelines for
Mutual Funds, Working of Public and Private Mutual Funds in India, .Allied Financial Services:
Venture Capital – Growth of Venture Capital in India, Leasing – types of Leases – Credit Rating –
Meaning & Functions, Insurance Services,– Factoring – Forfaiting -.Discounting.
Case Studies: Five to seven Case studies will be discussed covering various topics.

RECOMMENDED TEXT BOOK:

1) Clifford Gomez, “Financial Markets, Institutions and Financial Services”, PHI, Eastern Economy
Edition.

REFERENCE BOOKS:

1. M Y Khan, “Financial Services”, TMH, 7 th edition

2. Ravi M. Kishore, “Financial Management”, Taxmann’s, 6 th edition.

3. Bhole. L.M. and JitendraMahakud “Financial Institutions & Markets – Structure, Growth &
Innovations”, TMH 5 th edition.

4. Anthony Saunders & Marcia Millon Cornett, “ Financial Markets & Institutions”, TMH, 5th edition.

SN Course Code Course title Credits L-T-P-S CH

06 20BB31H0O Dynamics of Industrial Relations 3 3-0-0-0 3

COURSE OUTCOMES

CO#. Course Outcome PO BTL

1 Understand the employee relations and its complexities 1, 2 2

2 Make use of knowledge to strengthen relations 1, 2 3

3 Utilize the knowledge for team building 1, 2 3

4 Develop competencies to become effective Relation officer 1, 2 3

SYLLABUS:
Industrial Relations: Concept, Scope and Approaches to Industrial Relations‐ Unitary, Pluralistic,
and Radical approach, Industrial Relations Systems (IRS), Trade Unionism: Concept, structure and
function, Union Registration and Recognition, Trade Union Movement in India.
Industrial Disputes: Causes, types, methods of settlement of disputes in India, Code of Discipline
and Grievance Management
Collective Bargaining: Meaning, Concept and functions, Types of Bargaining, Process of
Bargaining, Emerging Trends in Collective Bargaining, Levels of bargaining and agreements,
negotiation techniques and skills, Bipartism and Tripatism
Workers Participation in Management: Concept, Scope, Levels and functions, Forms of
Workers’ Participation in India

RECOMMENDED TEXTBOOK(S):
1. Employee Relations, Mike Leat, Heriot-Watt University Edinburgh press, United Kingdom
2. VenkatRatnam, C.S. – Industrial Relations, Oxford University Press.
3. Group Dynamics and Team Interventions: Understanding and Improving Team, Timothy M.
Franz, Wiley publications.

REFERENCE BOOKS:
1. S. C Srivathava, Industrial Relations and Labour Laws, Vikas, ND.
2. P.R.N. Sinha, InduBalaSinha and SeemaPriyadarshiniShekar, “Industrial Relations, Trade
Unions and Labour Legislation”, Pearson Education, New Delhi.
3. Ramaswamy E.A. – The Strategic Management of Industrial Relations, Oxford University
Press.
4. Cowling and James, The Essence of Personnel Management and Industrial Relations,
Prentice Hall of India.
5. RatnaSen, “Industrial Relations in India”, Macmillan India Ltd. New Delhi.
6. Michael Armstrong, Employee Reward, Universities Press (India) Ltd
7. Organization Psychology - Eder Scheim.
8. T-Group Development and OD - Dharani P Sinha.
9. Interpersonal Underworld - G. William Shutz
10. Organizational Behavior-Robbins, Judge &Sanghi, Pearson Education Publication
 VI Semester

SN Course Code Course title Credits L-T-P-S CH

20BB32C0O
01 Entrepreneurship 3 3-0-0-0 3

COURSE OUTCOMES

Co. No. Course Outcome’s PO BTL

1 Understand and explain the key terms, definitions, and concepts used in 1 2
Entrepreneurship Development
2 Apply the techniques of environmental analysis, opportunity assessment, 3, 7 3
feasibility study and generating business ideas
3 Construct a well-structured business plan by including all the necessary 11 6
elements of the business plan
Plan a start up by applying the knowledge of sources of finance and the
4 supporting schemes offered by state and central governments and other 6 2
entrepreneurial development organizations

SYLLABUS
Introduction to Entrepreneurship: Definition of Entrepreneur, Entrepreneurial traits,
Entrepreneurial Culture, Administrative culture Vs Entrepreneurial Culture; Entrepreneur vs.
Manager, Entrepreneur vs. Intrapreneur; The Entrepreneurial decision process; Role of
Entrepreneurship in Economic Development; Ethics and Social Responsibility of Entrepreneurs;
Opportunities for Entrepreneurs in India and abroad; Woman as Entrepreneur. Creating and
Starting the venture: Environmental Analysis - Search and Scanning, Assessment of Opportunities;
Business Idea, Sources of new Ideas, Techniques of generating ideas, Techniques of creative
problem solving, product planning and development process. The Business Plan: Nature and scope
of business plan, Writing Business Plan, Evaluating Business plans, Using and implementing Business
plans. Marketing plan, financial plan and the organizational plan; launching formalities. Financing
and Managing the New Venture: Sources of Capital, Schemes offered by various commercial banks
and financial institutions like IDBI, ICICI, SIDBI, SFCs, and Venture Capital. New venture Expansion
Strategies and Issues, Record keeping, recruitment, motivating and leading teams, financial
controls, Marketing and sales controls. E - Commerce and Entrepreneurship, Internet advertising.
Institutional support to Entrepreneurship: Government policies and schemes for entrepreneurial
development; Role of MSME, Directorate of Industries, District Industries centers (DICs), Industrial
Development Corporation (IDC), Small Scale Industries Development Corporation (SSIDCs), Khadi
and Village Industries Commission (KVIC), Technical Consultancy Organization (TCO), Small
Industries Service Institute (SISI), National Small Industries Corporation (NSIC), Small Industries
Development Bank of India (SIDBI).

RECOMMENDED TEXTBOOK(S):
1. Robert Hisrich, Michael Peters and Dean Shepherd, Entrepreneurship, TMH, 10th Edition, 2017.
2. Arya Kumar, Entrepreneurship – Creating and leading an entrepreneurial organization, Pearson,
2012
Reference Books:
1. Baringer and Ireland, Entrepreneurship, 6th Edition, Pearson, 2018
2. P. Narayana Reddy, Entrepreneurship – Text and Cases, Cengage Learning India, I edition, 2010
3. "Corporate Entrepreneurship: Building The Entrepreneurial Organization" by Paul Burns published
by Palgrave Macmillan, 3 rd Edition 2013

4. Drucker F Peter “Innovation and Entrepreneurship”, [Link], London.

 SN Course Code Course title Credits L-T-P-S CH

02 20BB32C1O Strategic Management 3 3-0-0-0 3

COURSE OUTCOMES
Co.
Course Outcome’s PO BTL
No.

Articulate a vision that gives meaning to all the firm’s stakeholders of the 2, 6,
1 2
firm’s objectives 8
Formulate a strategic plan that operationalizes the goals and objectives of
2 2 3
the firm;
Identify the resource endowments specific to the firm and those that are
3 6, 8 3
homogeneous to industry participants;
Evaluate and revise programs and procedures in order to achieve
4 2, 8 5
organizational goals;

SYLLABUS
Basic concepts of Strategic Management: Definition and Nature; Basic model and process of
management; Benefits and limitations of Strategic Management; Business Vision, Mission and
Objectives; Contents and characteristics of Corporate mission statements. Environment and
Resource Analysis: Environmental Analysis, Industry and Competitive Analysis, Porter’s Five forces
Model, Internal Analysis, SWOT Analysis, Value Chain [Link] Formulation: Developing
Alternative strategies, Types of strategies, Corporate Strategy, Business strategy, Functional
strategy, and Global strategy. Michael Porter’s Generic Business strategies, Ansoff’s Product-Market
[Link] Choice: Strategic Analysis and Choice; Portfolio analysis and its limitations. BCG
matrix and GE nine-cell matrix. Strategic implementation and control: Issues in implementation;
Formulation of short-term objectives; Resource allocation; Organizational structure; Strategic
Leadership; Strategy supportive culture; Managing strategic change; Strategic evaluation and
control.

RECOMMENDED TEXTBOOK(S):
1. Fred R. David, Strategic Management, Prentice Hall, New Delhi, 2009

REFERENCE BOOKS:
1. Charles Hill & Gareth Jones/ Biztantra, Strategic Management – An Integrated Approach,
Wiley India, 2009.
2. Hitt/Hoskisson/Ireland, Management of Strategy – Concepts and Cases, Cengage Learning,
2009.
3. KazmiAzhar, Business Policy and Strategic Management, Tata MC Graw Hill, New Delhi, 2008.
4. Pearce and Robinson, Strategic Management, McGraw Hill, New York, 2007.
5. Michael Porter, Competitive Strategy, Harvard University Press, New York, 2007.
6. Arthur Shaplin, Strategic Management, Tata McGraw Hill, New Delhi, 2007.
 SN Course Code Course title Credits L-T-P-S CH

03 20BB32M1O Customer Relationship Management 3 3-0-0-0 3

COURSE OUTCOMES:

CO#. Course Outcome PO BTL

Understand the concept of CRM, the benefits delivered by CRM, the

1 contexts in which it is used, the technologies that are deployed and 1 2
how it can be implemented.

2 Analyze CRM practices for competitive advantage of organization 2 4

3 Implement data mining tools and techniques in the organization 2 4

Gets the ability to analyze customer relationship management
strategies by understanding customers’Preferences for the long-term 4
4 sustainability of the Organizations. 3

Syllabus:
Introduction to CRM: Definition and concepts of CRM, Evolution of CRM, Components of CRM,
Understanding the goal of CRM and customer touch points, significance and importance of CRM in
modern business [Link] Process: Introduction and objectives of a CRM process, an
insight into CRM and online CRM, The CRM cycle-Assessment phase, Planning phase, executive
phase, Modules in CRM, 4C’s of CRM process, CRM process for marketing organization, CRM
affiliation in retailing [Link] CRM strategy: Role of CRM in business strategy,
Understanding Service quality: Technical Functional, and dimensions of service quality, managing
customer [Link] Implementation: Choosing the right CRM solution, Framework for
implementing CRM-A step-by-step process. CRM links in E-business-E-commerce and customer
relationships on the internet.
 SN Course Code Course title Credits L-T-P-S CH

04 20BB32F1O Financial Markets 3 3-0-0-0 3

COURSE OUTCOMES:

CO# Course Outcome PO/PSO BTL

Understand the role and function of the financial Markets in reference to

CO 1 PO 1 2
the macro economy.
Demonstrate an awareness of the current structure and regulation of the
CO 2 PO 2 2
Indian financial system.

CO 3 Understand the financial markets which are in India. PO 6 2

Understand the impact that financial markets and changes in regulations

CO 4 PO 11 2
on the structure of the financial firms/industry.

SYLLABUS:
Overview of Financial System:
An introduction to the financial system, overview of financial system, functions of a financial
system, evolution of financial systems, financial system in India, constituents of the financial
system and interrelationships between various components. Financial markets: Capital Markets,
Money Markets, Foreign Exchange Markets, Commodity Markets, Derivative Markets, Meaning,
classification and structure, sub-segments, role and participants. Financial Regulators: Role and
functions of financial regulators, kinds of financial regulators, Role of Central Bank in Money
Market, Capital market, Debt and Fixed Income Securities Market including Bond Market, SEBI.
AMFI, IRDA and others. Financial Instruments:Meaning and classification of financial instruments,
types of financial instruments, evaluation of financial instruments, characteristics and new
financial instruments.

REFERENCE BOOKS:
1. Gordon E. &Natarajan K. Financial Markets & Services, Himalaya Publishing House.
2. Indian Financial System, Machiraju.R.H, Vikas Publishing House.
3. Indian Financial System, Khan M.Y Tata Mcgraw Hill.
4. Financial Institutions and Markets, BholeL.M,TataMcgraw Hill.
5. The Indian Financial System, Desai, Vasantha Himalaya Publishing House.
6. S. Saha. Financial Market Operations. McGraw Hill Education
 SN Course Code Course title Credits L-T-P-S CH

05 20BB32H1O Performance Management System 3 3-0-0-0 3

SYLLABUS:
Introduction to Performance Management, nature, scope, importance, process of
Performance Management, link between Performance Management and Performance
Appraisal, Benefits of Performance Management,
Meaning of Performance appraisal, methods and approaches to performance appraisal, Obstacles in
appraisal, Designing appraisal for better results, Performance Appraisal Interview, Potential
Appraisal. 3600 feedback, Assessment centers, Performance reviews, Coaching and Counseling,
Strategies for improving performance.
Performance Management linked Reward Systems‐ Reward Management, Objectives,
Components of Reward System, Linkage of Performance Management to Reward and
Compensation Systems

REFERENCE BOOKS:
1. Performance Management: Towards Organisational Excellence, 2 nd edition, sage publications

2. Performance Management by HeemanAguinit, 2 nd Edition, Pearson Prentice Hall

3. Performance Management System and strategies by Dipak Kumar Bhattacharya, Pearson

Education