FEASIBILITY STUDY OF ORGANIC AGRICULTURE IN
BACOLOD CITY
A Feasibility Study Presented to:
Dr. Maria Nove A. Mejica
Professor
Project Development and Management
In Partial Fulfillment of the Requirement for Project
Development and Management Course
By:
Justin Ceasar T. Esperon
Student
MPAG- II
RBGS-UNO-R, Bacolod City
Executive Summary:
The world's primary source of nutrition and human development is agriculture. Agriculture is
critical to national development since it offers livelihood resources for more than 65.7% of the
population and accounts for around 27.80% of national GDP (MoALD, 2019).
Organic agriculture, according to the Food and Agriculture Organization of the United Nations,
is a successful technique for climate change mitigation because it builds strong soils that are
better adapted to extreme weather conditions caused by climate change.
The Organic Agriculture Program in Negros Occidental began with the Public-Private Initiative
in Organic Agriculture, which developed an organic vegetable farm behind the Capitol Building
in 2005 as well as 15 prototype organic barangays. In Bacolod City, there is no program initiative
like organic farming that is intended for public usage. The study was conducted to know the
feasibility of organic vegetable farming and areas or locations to be used in Bacolod City, along
with the current situation of farming in the city.
The marketing element depicts the Philippines' vegetable supply and demand. As we all know,
Negros Occidental is known for its organic products, which it produces throughout the country.
The farm is located in five (5) barangays in Bacolod City.
Description of products and services:
Products are organic vegetables like okra, pechay, kamatis, calamansi, etc. that grow in and will
be supplied in local markets and other stores. Individuals living in that specific barangay can
have a free 1 kilo of vegetables (if harvested) for ingredients in daily cooking.
Technology Considerations:
Upgraded technology standards will be applied to some aspects, such as internet marketing,
promotion, and transactions. Product-related inquiries can also be submitted online, especially on
Facebook, since every individual has access to Facebook. Moreover, a new internet marketing
strategy and functionality will be implemented to attract additional potential customers and
targets.
The organization will also augment one (1) person, who will focus on social media marketing.
The main responsibility of this person is to post on social media all the products available for
sale.
Product:
The product and service marketplaces are near the farm's location. Picking, packaging,
purchasing, and carrying freshly gathered products is a step-by-step operation. People who want
to purchase fresh vegetables and fruits directly from the farm can be guided by the personnel or
staff of the organic farm.
Marketing Strategy:
Promotions like sales and discounts, Facebook posts and radio advertisements, and flyers can be
used as a marketing plan. Social media can also make a significant contribution to the marketing
of organic farming. We all know that Facebook can be accessed by every individual; this can
help in marketing organic farming. To be successful, the management must differentiate itself
from competitors to attract customers in the online marketplace. Besides utilizing the web
platform,.
Organization and Staffing:
The business does not require a well-structured organization and staffing; the farm is composed
of one (1) manager and six (6) staff. The manager oversees the whole operation and the farm,
while the staff are responsible for customer inquiries and customer purchases. The six personnel
will be the social media personnel; part of their job is to do social media posting.
Schedule:
From project approval to the final stage of project implementation, it is projected to take five (5)
months to begin operations.
Financial Projections:
The assumptions for these projections are as follows:
1. All measures/ specifics are performed in accordance with the schedule
2. All transactions are closed yearly with no carry-over to subsequent years
Measure/ Specifics Year 1 Year 2 Year 3 Year 4 Year 5 5 Year Total
Planning, 10,000 10,000 10,000 10,000 10,000 50,000
Preparations,
Meetings with
partners
Payment for Permits 25,000 25,000 25,000 25,000 25,000 125,000
(Licenses)
Projected cost of 200,000 200,000 200,000 200,000 100,000 900,000
materials (seedlings,
seeds, organic
fertilizers, soil, pots,
etc.)
Training of staff and 10,000 10,000 10,000 10,000 10,000 50,000
other workers
Salaries 100,000 100,000 100,000 100,000 100,000 500,000
Total (5 years) Php1,625,000.00
Projected outcome:
Projected outcomes of Organic Agriculture program are the following:
• Conversion of almost 15,000 hectares of land to organic agriculture
• Continuous assistance, collaboration and coordination with specific organized organic
commodity groups of small farmers.
• Increased farmers’ average production and income through provision of inputs and hands-on
trainings on different organic farming technologies.
• Organized city technical committees on organic agriculture in 61 barangays in Bacolod City.
• Continuous hands-on trainings of farmers on organic farming technologies and capacity
building.
• Trained farmers and people’s organizations (POs) and individuals especially the youth on
organic farming or agriculture.
Finding and Recommendation:
Based on the information presented in this feasibility study, the owner authorizes all the project's
components/aspects and commences project initiation. The outcomes of this feasibility study
demonstrate that this effort will be extremely advantageous to both the owners, employees, and
the firm, and it has a good chance of success. The key findings are as follows.
Use of Technology and Social Media:
1. Utilization of existing technology which can lower the project risk.
Marketing:
1. Using the social media platforms as a new marketing strategy. Sample of this social
media are Facebook, Instagram, Twitter etc.
Organizational:
1. Given the advancements in science and technology, new facilities and capital investments
may be required.
2. Minimal additions in staffing and labor workers based on the daily harvest, with no
changes to the organizational structure.
Financial:
1. Expenses vs sales, depends or may vary according to the supply and demand of the
products.
