YOUR NAME OR LOGO HERE
Proposal - [name of project/client]
Introduction
● Your website [link]
● Your portfolio [link]
● Supporting links/docs [link]
● Your social media channels [link]
Overview
● Create a statement that explains what you’re going to do for the client.
○ I.e. “Write 2x 1,500 word blog posts each month based on topics and
keyword research submitted by [BRAND]’s content team.
Aims of the engagement
● What do you hope to achieve with the engagement? Don’t just think about
improving readership, traffic, or conversions.
● Use the same wording the client used in your discovery call or initial
emails—what do they want to achieve with the project?
○ I.e. “The aim of the working relationship is to keep the workflow
consistent and introduce new readers to [BRAND]’s product.”
How it works
● Include any documents you need upfront here.
○ I.e. “I’ll initially ask for supporting documents, including tone of voice
reviews, style guide, customer personas, and keyword research
spreadsheets”.
Process
YOUR NAME OR LOGO HERE
Step 1 I.e. content ideation for up to 10 content
Timeline: 1 day pieces based on existing keyword
research.
Step 2 I.e. create content briefs and any
Timeline: 2.5 days supporting information to accompany
each approved content topic.
Step 3 I.e. outline 2x pieces a month based on
Timeline: 1 day per piece the content calendar.
Step 4 I.e. draft 2x pieces a month and submit
Timeline: 3 days per piece to the editor on the final day of each
month.
Delivery
● How the end product will be delivered.
○ I.e. “The final drafts will be submitted via Google Docs with an
accompanying Loom video showing my thought process.”
Timeline
● Detail key milestones, including your proposed start and end date.
● If it’s an ongoing project, add a start date but leave the end date open.
○ I.e. “The project will start on the 1st October with an end date of 31st
December.”
Pricing
● Include the proposed price (or pricing tiers if you’re offering different
options).
○ I.e. “The project will be billed monthly at £1,500 for 2x approved final
drafts”.
● Add how you prefer to receive payment, including invoice dates and
payment expectations from the client’s side.
YOUR NAME OR LOGO HERE
○ I.e. “Invoices will be sent monthly on the 30th of each month with a net
30 payment model”.
Next steps
● Highlight what the next steps are–what does the client need to do? What
will you be doing now? Does the client need to sign off on the proposal?
Sign a contract? Submit the first payment installment?
○ I.e. “Please approve this proposal and sign the accompanying contract
to confirm your slot in my calendar.”
