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Channel Management Basics

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ngugifrancoh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Topics covered

  • Environmental Impact,
  • Logistics,
  • Consumer Needs,
  • Mediators,
  • Product Promotion,
  • Wholesalers,
  • Product Delivery,
  • Supply Chain,
  • Consumer Satisfaction,
  • Inventory Management
0% found this document useful (0 votes)
34 views3 pages

Channel Management Basics

Uploaded by

ngugifrancoh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Topics covered

  • Environmental Impact,
  • Logistics,
  • Consumer Needs,
  • Mediators,
  • Product Promotion,
  • Wholesalers,
  • Product Delivery,
  • Supply Chain,
  • Consumer Satisfaction,
  • Inventory Management

Summary Marketing Channel

Management - short and


easy
Channels of circulation - ANSWER Ways or courses that labor and products take from
the maker to a definitive customer or modern client
Maker - ANSWER Makes or gives labor and products

Ranchers
Extreme customer - ANSWER Any individual who by and by utilizes a decent or
administration to fulfill their needs
Modern client - ANSWER Bussiness that purchases materials administrations or
products that will be utilized to make different merchandise or utilized in the activity of
the organization

Development organization
Mediators - ANSWER Work bewteen the maker and customer or client to help in the
development of labor and products

Retailers
Wholesalers
Specialists
Retailers - ANSWER Bussiness that purchase merchandise and offer them to extreme
shoppers

Mcdonalds
Macy
Wholesalers - ANSWER Bussines that purchases great from makers or specialists and
offer them to retailers

Bundle transport store stretch out credit to retailers give special counseling
administrations
Specialists - ANSWER Bussiness or person that aids the deal or advancement of
merchandise yet don't get them
Delegates - Reply Through- - - - makers can match their creation to the needs of
customers
Delegates - ANSWER Purchase huge and sell little
Develope an arrangement of merchandise
Transport and store merchandise
We can buy certain lroducts in specific quantitiies when and where we need - ANSWER
What is the advantage of channel the board as a purchaser
Can get the items they need when they need them Used to get their items to definite
purchasers all the more really and proficiently - ANSWER Bennefits of channel
managment as a bussiness
Give market data
Advance items
Arrange w clients
Diminish discrpeancies
Money and hazard taking - ANSWER Job of channel individuals
Backhanded conveyance - ANSWER Utilization of broker
Direct dissemination - ANSWER Managing last buyers straightforwardly
Escalated - ANSWER Selling an item through wvery accessible distributer and retailer
in a geographic region where buyers could search for it
Particular - ANSWER Selling an item through a predetermined number of wholesalers
and retailers in a geo region
Selective - ANSWER Selling item through only one
Brokers in a geo region
Shipping - ANSWER Can get items
Quick conveyances
Cost more to work
Suceptible to delays

Convey higher valie items that are costly for a bussiness to keep stock

Produce
Rail street - ANSWER Minimal expense
Rarely postponed
Require less energy
Convey bigger amounts
Absence of area flex

Significant distance
Can move weighty frieght
Marine delivery - ANSWER Minimal expense
Can convey weighty
Slow
May require 2 modes
Terrible weather conditions eases back
Pipeline - ANSWER Transport oil and flammable gas

Minimal expense
Safe
Insignificant item harm
No weather conditions delays
Enviromental harm
Slow
Air freight - ANSWER High worth low weight time basic item

Quick
Diminishes capacity costs

Generally costly
Weather conditions delay
Psychological warfare
Confidential stockroom - ANSWER Makers own
Public distribution center - ANSWER Maker rents out piece of the spot
Dissemination focus - ANSWER retailer claims gathers all products offered and conveys
to each store
Reinforced - Reply For intl imports untill all tax assessment is paid
Capacity - ANSWER Activity or strategy for putting away something for sometime later
Stock - ANSWER Stock or items in a structure

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