Assignment 2: Visual Storytelling Strategy
Plan
Name: ______________________________
Date: _______________________________
Section: _____________________________
Objective/What You Will Do: Develop a comprehensive visual storytelling strategy plan for
social media, outlining how to use compelling visuals to convey narratives and evoke
emotions.
Instructions: Fill out your name, section and date above. Complete the Part I, II, and III
tables below. Copy and paste the entire document into the text entry area of Assignment 2
in Canvas. Make sure the entire document, with all of its sections, are included in your
copy and paste.
Preparation
Select a social media platform as the primary focus for this assignment (e.g.,
Instagram, TikTok, Pinterest).
Choose a theme or topic you want to explore through visual storytelling (e.g.,
environmental conservation, personal growth, cultural diversity).
Research and identify visual storytelling techniques (Online Readings or Real-World
Applications in Modules 1-4) and best practices relevant to your chosen social media
platform(s). Investigate successful examples of visual storytelling posts that align with
your theme.
PART I. Visual Storytelling Strategy Plan
Develop a visual storytelling strategy plan that includes the following:
a. Objective: Clearly define the goal or purpose of your visual storytelling posts.
b. Target Audience: Identify the audience you aim to engage and connect with
through your visual content.
c. Visual Elements: Determine the types of visuals you will utilize, such as
photographs, illustrations, or videos, and how they align with your chosen theme.
d. Storytelling Approach: Outline the narrative arc or structure you plan to use to
convey your message effectively.
e. Captions or Descriptions: Determine how you will complement your visuals
with compelling captions or descriptions that enhance the storytelling.
f. Engagement Strategies: Develop strategies to encourage audience interaction
and foster engagement with your visual content (e.g., asking questions, hosting
contests, utilizing interactive features).
PART 1: Visual Storytelling Your Storytelling Plan
Strategy Elements
Objective
Target Audience
Visual Elements
Storytelling Approach
Captions or Descriptions
Engagement Strategies
Anything Else?
PART II. Visual Moodboard (Storyboard)
Using [Link] (same instructions on using Milanote as contained in Assignment 1),
create a new visual storyboard or mock-up moodboard to showcase the visuals and
storytelling approach you would use in your social media posts.
Name your Moodboard Assignment 2 - first name and share a public link to your
[Link] Moodboard in the Part II table below.`
The content in your Visual Moodboard should directly support each aspect of your Visual
Storytelling Strategy Plan.
Part II: Your Milonote Moodboard URL
Moodboard for
Assignment 2
PART III. Reflection and Analysis
Write a short (1-2 paragraphs) reflection or analysis explaining how your visual storytelling
strategy plan aligns with the objectives of the chosen social media platform in the textbox below.
Part III: Reflection Please write out one or two paragraphs explaining your Visual
and Analysis Storytelling strategy plan and how it aligns with the Social Media
platforms you are focusing on,
