Logo Design Client Questionnaire
Please take your time and answer ALL of the questions. Logo design and branding is a
collaborative process and needs your involvement in all stages.
Company: Contact:
Address: Email:
Phone#
Phone#
Website address
Logo Design Brief
What is the Name of the
company that will appear
on the Logo?
Are there any
tagline/slogan associated
with the logo.
Please give us a brief
overview of your company.
What are your services or
what you do or produce?
Who are your target
audience/typical customer?
Theme, Look, Style and
Feel
What sort of style do you
envision? (e.g. professional,
modern and clean, old
world, cutting edge, vintage,
sporty, futuristic, High end,
etc.)
Please provide some
adjectives that describe
what you hope to
communicate with your logo
(e.g. strong, exciting, warm,
welcoming, inventive,
humorous, feminine,
serene, athletic, etc.). Be
sure to look at the logo
examples we provide at the
end of this questionnaire.
Are the any ideas that you
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like to use for the logo (or)
you are open to ideas?
Ideas, icons, images or
symbols
Do you have any particular
images or symbols you
associate with your product
or company? (e.g. favorite
animal or object, like a lion,
ship, mountain or tree .)
Colors
What are your color
preferences?
Logo Examples
These examples are a starting point to help illustrate what we mean when we use terms such as
corporate, old world, illustrative, etc. There aren’t really clean divisions between these categories.
Most of the logos could fall into several categories.
NOTE: Many of the logos depicted below were not created by Logo Sanctuary, US.
Corporate/Professional
Corporate logos are simple, bold and communicate strength. They don't necessarily illustrate
what a company does. They are basic trademarks that come to symbolize a company even if they
are start as a somewhat arbitrary choice.
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Text Only
Text-only logos are a challenge to keep unique because most fonts are so widely used. But it can
provide a nice literary or legal look. Or if you want something artier, a handwritten or arty font can
look very unique.
Historical/Seals
These are having a classic rich feel and also have real longevity.
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Old World
Fun and beautiful. We're huge fans of old world style.
Whimsical
Whimsical logos, when they're based on illustrations take more time and more budget are more
unique than any other type of logo.
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