Packaging Design Fall 2024 |Assignment 3: Individual Packaging Design (Formerly
Assignment 1 – Surface Design Task)
(35% of final grade) /100
Name:______________
Design Brief: Building on the theme of your final graduation project, create a net for packaging a
product of your choice, featuring a distinct and appealing external design to capture consumer
attention. Examples include an unconventionally shaped tissue box, a box of chocolates, or packaging
for a small toy. Your design should be practical, innovative, and visually appealing, made from cardstock
(thick paper), and easy to assemble with clean folds and cuts. Consider your target audience and ensure
the design reflects the product while engaging buyers effectively
Deliverables:
Net Design
Include dielines showing where the package should be cut and folded. You may use digital
vector software of your choice (e.g., Adobe Illustrator, CorelDRAW, etc.) to create the net.
Final printed design (surface design on net): include a visually appealing surface design that
enhances the overall package.
Your net should be sophisticated, functional, and complex. Think outside the box and challenge
traditional shapes.
Explore interactive features (e.g. add layers, folds, cuts), or sustainable design elements, how
can your packaging provide a unique unboxing experience?
Your design should be thoughtful and add value beyond just holding the product.
Sketches & Brainstorming:
Present your initial brainstorming sketches and ideas, showcasing how you arrived at the final
design.
Explain your creative process, including shape experimentation and design refinement.
Incorporate the following visual design elements:
Brand Name: The name of the product or brand.
Logo: A recognizable symbol or mark representing the brand.
Illustration: An illustration or image showing what is inside the box.
Text/Labeling: Clear, readable text describing the contents, ingredients, or any important
product details.
Additional Graphics: Patterns, colors, or designs that support the product’s branding.
Rubric
Excellent Very Good Good Satisfactory Fail
Task
(>=90points) (80-89points) (70-79points) (60-69points) (<60points)
The design is The design is The design is The design lacks
exceptionally moderately creative, functional but lacks creativity,
The design is highly
original, visually functional, and originality, polish, or functionality, and
creative and
stunning, and practical, but strong alignment with alignment with the
appealing, with
innovative. It adheres to the product and product or audience.
strong functionality
challenges norms conventional ideas. audience. Construction is
and usability. It
while remaining It reflects the Construction has poor, and branding
demonstrates
functional and product and noticeable issues, and is either absent or
thoughtful alignment
practical. It aligns audience but lacks the surface design incoherent. The
with the product and
perfectly with the boldness or strong feels cluttered or overall design fails to
Individual Packaging target audience,
product and target visual impact. uninspired. Branding engage or meet
Design though minor
audience. Construction is is weak or unclear. expectations.
refinements could
Construction is adequate but may
elevate its impact.
flawless, with have visible flaws.
Construction and
professional Branding is present
presentation are
presentation and but could be more
polished with minor
craftsmanship. distinct or engaging.
imperfections.
Branding is clear,
Branding is clear and
cohesive, and
effective.
immediately
engaging.
