Detailed Proposal for Funding: Village Embroidery Handicraft Business
Executive Summary: This proposal presents a plan to establish a village-based embroidery handicraft
business to empower the local community, create meaningful employment opportunities, and preserve
traditional embroidery techniques. By producing a diverse range of high-quality, hand-embroidered
clothing, home decor, and accessories, the business will target both local and urban markets. The
project aims to foster economic growth, promote cultural heritage, and uplift the socio-economic
conditions of the community.
Introduction: The art of embroidery has long been a significant part of our cultural heritage. This
proposal seeks to harness the untapped potential of rural artisans, particularly women, to create a
thriving business that combines tradition with modern design. By supporting this initiative, we can
create a sustainable livelihood for local artisans while preserving a timeless craft for future generations.
Business Overview:
Name: [Your Business Name]
Location: [Village Name], [District/Region]
Nature of Business: Production and sale of handcrafted embroidery products
Vision: To revitalize traditional embroidery techniques while fostering economic self-reliance
within the community.
Mission: To produce high-quality embroidery products that blend traditional craftsmanship with
contemporary designs, catering to diverse market needs.
Market Analysis:
1. Local Demand: Local households and community events have a steady demand for traditional
embroidered clothing and decor.
2. Urban Demand: Urban consumers value handcrafted, culturally inspired products, especially for
special occasions and gifting.
3. Global Opportunity: With growing interest in ethically made, handcrafted goods, international
markets present significant export potential through e-commerce platforms.
Objectives:
1. Establish the embroidery handicraft business and operational infrastructure within 6 months.
2. Train and employ 30 local artisans in the first year, with a focus on skill development for women.
3. Achieve profitability within two years and expand operations to include e-commerce sales.
Products and Services:
Clothing: Traditional and modern embroidered shirts, shawls, scarves, and kurtas.
Home Decor: Cushion covers, table runners, wall hangings, and bed linens.
Accessories: Hand-embroidered handbags, pouches, and jewelry items.
Custom Orders: Bespoke embroidery services tailored to customer preferences.
Operational Plan:
1. Setup:
o Rent or renovate a small production facility in the village.
o Purchase equipment, including sewing machines, embroidery tools, and raw materials.
o Establish an inventory system for materials and finished products.
2. Recruitment and Training:
o Identify and recruit local artisans, with a focus on engaging women.
o Conduct workshops led by experienced embroidery trainers to enhance skills.
3. Production Workflow:
o Design and pattern development: Blend traditional and modern embroidery styles.
o Quality assurance: Implement a rigorous process to ensure consistent quality.
o Packaging: Use eco-friendly and aesthetically appealing packaging to enhance market
appeal.
4. Marketing and Sales:
o Local Market: Partner with nearby retailers and attend community fairs.
o Urban Market: Collaborate with boutiques and participate in exhibitions.
o Online Sales: Create a social media presence and list products on platforms like Etsy,
Daraz, and Amazon.
o Export Opportunities: Explore partnerships with international fair-trade organizations.
Financial Plan:
1. Startup Costs:
o Workspace setup: PKR [Insert Amount]
o Equipment and raw materials: PKR [Insert Amount]
o Training workshops: PKR [Insert Amount]
o Marketing and branding: PKR [Insert Amount]
o Total Initial Investment Required: PKR [Insert Total Amount]
2. Revenue Projections:
o Year 1: PKR [Insert Amount]
o Year 2: PKR [Insert Amount]
o Year 3: PKR [Insert Amount]
3. Funding Request:
o Grant Amount Requested: PKR [Insert Amount]
o Allocation: Workspace setup, equipment purchase, training expenses, and marketing
activities.
Social and Economic Impact:
1. Employment Generation:
o Directly employ 30 artisans in the first year, with plans to increase this number as the
business grows.
o Provide fair wages and a safe, inclusive workspace.
2. Empowerment of Women:
o Engage local women in skill-building and income-generating activities, promoting
financial independence and confidence.
3. Cultural Preservation:
o Revive and sustain traditional embroidery techniques that are at risk of being lost.
4. Community Development:
o Inject income into the local economy, improving overall living standards.
Sustainability Plan:
Environmental Responsibility: Use sustainable and eco-friendly materials to reduce
environmental impact.
Long-term Vision: Expand the business to include other handicrafts, creating a diverse product
portfolio and more opportunities for artisans.
Conclusion: The embroidery handicraft business presents a unique opportunity to combine cultural
preservation with economic empowerment. With the requested support, this initiative will create a
sustainable livelihood for rural artisans, uplift the local community, and bring the rich tradition of
embroidery to global audiences.
Contact Information:
Name: [Your Name]
Phone: [Your Phone Number]
Email: [Your Email Address]
