GREAT LAND COLLEGE
POST GARADUATE STUDIES
MBA PROGRAM
COURSE: BUSINESS POLICY AND STRATEGY
GROUP ASSIGNMENT (20%)
Chapter 1: Nature of Strategy
Case Study: Analyze the strategic landscape of the Ethiopian telecommunications industry.
How have the strategies of Ethio Telecom and Safaricom Ethiopia differed, and what are the
implications for the future of the industry?
Discussion Questions:
o What are the key characteristics of a successful strategy?
o How does the environment influence strategic decision-making in Ethiopia?
o What are the ethical considerations involved in formulating and implementing
strategies?
Chapter 2: Strategic Management
Case Study: Examine the strategic management process at the Commercial Bank of Ethiopia.
How does the bank identify, analyze, and respond to strategic issues?
Discussion Questions:
o What are the different levels of strategy within an organization?
o How can Ethiopian organizations ensure effective strategic alignment across different
levels?
o What are the key challenges and opportunities associated with strategic
management in Ethiopia?
Chapter 3: Strategic Planning
Case Study: Evaluate the strategic plan of the Ethiopian Airlines Group. How does the plan
address the airline's strategic objectives and competitive environment?
Discussion Questions:
o What are the essential elements of a comprehensive strategic plan?
o How can Ethiopian organizations develop strategic plans that are adaptable and
responsive to change?
o What are the common pitfalls to avoid in strategic planning?
Chapter 4: Strategy Formulation
Case Study: Analyze the competitive strategies of two major Ethiopian coffee exporters. How
do their strategies differ, and what are the implications for their long-term success?
Discussion Questions:
o What are the different types of competitive strategies available to Ethiopian
organizations?
o How can organizations choose the right competitive strategy for their specific
context?
o What are the key factors to consider when formulating a competitive strategy?
Chapter 5: Environmental Scanning
Case Study: Assess the impact of the COVID-19 pandemic on the Ethiopian tourism industry.
How have different organizations responded to the changing environment?
Discussion Questions:
o What are the different types of environmental factors that can impact Ethiopian
organizations?
o How can organizations effectively scan the environment to identify emerging trends
and threats?
o What are the challenges associated with environmental scanning in the Ethiopian
context?
Chapter 6: Strategy Implementation
Case Study: Examine the implementation of a new marketing strategy at a leading Ethiopian
brewery. What were the key challenges faced, and how were they overcome?
Discussion Questions:
o What are the key elements of successful strategy implementation?
o How can Ethiopian organizations ensure effective communication and coordination
during implementation?
o What are the common barriers to successful strategy implementation, and how can
they be addressed?
Chapter 7: Strategy Evaluation and Control
Case Study: Evaluate the effectiveness of the strategic performance management system at
the Ethiopian Investment Commission. How does the system help the organization track
progress towards its strategic goals?
Discussion Questions:
o What are the different methods for evaluating and controlling strategy?
o How can Ethiopian organizations develop effective metrics to measure strategic
performance?
o What are the challenges associated with evaluating and controlling strategy in a
dynamic environment like Ethiopia?
