ALLAMA IQBAL OPEN UNIVERSITY, ISLAMABAD
(Department of Mass Communication)
WARNING
1. PLAGIARISMOR HIRING OF GHOST WRITER(S) FOR SOLVING
THE ASSIGNMENT(S) WILL DEBAR THE STUDENT FROM AWARD
OF DEGREE/CERTIFICATE, IF FOUND AT ANY STAGE.
2. SUBMITTING ASSIGNMENT(S) BORROWED OR STOLEN FROM
OTHER(S) AS ONE’S OWN WILL BE PENALIZED AS DEFINED IN
“AIOU PLAGIARISM POLICY”.
Course: Advertising (9269) Semester: Spring, 2024
Level: BS (Mass Communication)
Total Marks: 100 Pass Marks: 50
ASSIGNMENT No.1
(Units: 1–4)
Q. 1 Define advertising and briefly explain the history of advertising and its
evolution in Pakistan. (20)
Q. 2 What complaints the critics are making against advertising? Give critical
analysis of the advertising effects on societal economic aspects with
examples? (20)
Q. 3 Write notes on the following: (20)
i. “Ethics” in advertising
ii. Advertising agency and its basic function
Q. 4 Describe the selection criteria of an advertising agency. Critically evaluate
the need of an advertising’s department in an organizational structure. (20)
Q. 5 What are those qualities which are deemed helpful in selection of media for
advertising? Please explain. (20)
Total Marks: 100 Pass Marks: 50
ASSIGNMENT No.2
(Units: 5–9)
Q. 1 Discuss the factors responsible for selection of media for advertising. (20)
Q. 2 Define advertising copy. Also write note on the Copy Attribute, and
functions. (20)
Q. 3 Explain strategies and techniques for measuring advertising campaign. (20)
Q. 4 Write notes on the following: (20)
i. Diffusion of advertising message
ii. Visualization and layout
Q. 5 Describe in detail requirements and preparation for advertising campaign.
(20)
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