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Minimal Turquoise Brand Guideline Presentation

The Happy Vegan is a movement promoting kindness through veganism, which includes dietary restrictions against animal products. The brand identity emphasizes a strong visual presentation and effective communication to build trust and recognition. Their logo and typography are designed to be simple and memorable, reflecting the company's message strategy.

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42 views10 pages

Minimal Turquoise Brand Guideline Presentation

The Happy Vegan is a movement promoting kindness through veganism, which includes dietary restrictions against animal products. The brand identity emphasizes a strong visual presentation and effective communication to build trust and recognition. Their logo and typography are designed to be simple and memorable, reflecting the company's message strategy.

Uploaded by

nanolixdigital
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

The Happy Vegan

A MOVEMENT FOR KINDNESS


About Us
DISCOVER WHAT WE STAND FOR

Distinctions are sometimes made between several


categories of veganism. Dietary vegans refrain from
ingesting animal products. This means avoiding not
only meat but also egg and dairy products and other
animal-derived foodstuffs. Some dietary vegans
choose to wear clothing that includes animal products
(for example, leather or wool).
Brand Tone
HOW WE WANT TO COMMUNICATE

The term vegan was coined in 1944 by Donald


Watson when he co-founded the Vegan Society in
England. At first this meant "non-dairy vegetarian"
and later "the doctrine that man should live without
exploiting animals".
Brand Identity
REMEMBER US THROUGH OUR LOOK

The outward expression of a brand – including its


name, trademark, communications, and visual
appearance – is brand identity. Because the identity is
assembled by the brand owner, it reflects how the
owner wants the consumer to perceive the brand.
ALLOWED NOT ALLOWED

Logo Usage
HOW TO USE THE LOGO

A brand can also be used to attract customers by a


company, if the brand of a company is well
established and has goodwill. The recognition and
perception of a brand is highly influenced by its
visual presentation.
Color Scheme
WHAT GIVES THE BRAND ITS LIFE!

Effective visual brand identity is achieved by the


consistent use of particular visual elements to create
distinction, such as specific fonts, colors, and graphic
elements. At the core of every brand identity is a
brand mark, or logo. In the United States, brand
identity and logo design naturally grew out of the
Modernist movement in the 1950s and greatly drew
on the principles of that movement.
Quicksand
HEADER 1 22.5 PX | BOLD
HEADER 2 22.5 PX | REGULAR
Body Text 12 PX | REGULAR

Brand Typography
KNOW THE TYPEFACE AND FONT SIZES

As part of a company's brand identity, a logo should


complement the company's message strategy. An
effective logo is simple, memorable, and works well
in any medium including both online and
offline applications.
STEPHANIE WILLIS
THE HAPPY VEGAN OWNER

(04) 398 3985 0293 | stephanie@[Link]

Brand Materials
OUR BRAND COLLATERALS

Brand trust is the intrinsic 'believability' that any


entity evokes. In the commercial world, the intangible
aspect of brand trust impacts the behavior and
performance of its business stakeholders in many
intriguing ways.
Contact Details
GET TO KNOW US MORE!

(04 ) 209 1029 495


+76 9832 0192 4765

info@[Link]

[Link]
Thank You!
THE HAPPY VEGAN

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