MINI PROJECT REPORT-1

On

“FAST FOOD RESTURANT”

Submitted in Partial fulfillment of the Requirements for the Degree of

MASTERS IN BUSINESS ADMINISTRATION
(Affiliated to Dr. A.P.J. Abdul Kalam Technical University, Lucknow,
Session: 2023-2025

Submitted To: Submitted By:

Dr. Harshit Tomar

(Director) Roll No-
MBA-1st Sem.

ABES BUSINESS SCHOOL,GHAZIABAD

 CERTIFICATE OF THE GUIDE

This is to be certified that this Project “Fast Food Resturant” is the bonafied work of “Harshit Tomar”

Batch 2023-2025 who carried out the project work under my supervision for the partial fulfillment of

Master of Business Administration degree.

To the best of my Knowledge and Belief the data & information Presented by Him/ Her in the Project has

not been submitted earlier.

Signature:
Dr……………….
(Faculty)
 DECLARATION

This is to certify that I have completed the summer project titled “Fast Food Resturant” under
the guidance of Dr. ……………… (Director) in partial fulfillment of the requirement for the
award of Degree of Master of Business Administration at ABES Business School, Ghaziabad.
This is an original piece of work & I have not submitted it earlier elsewhere.

Harshit Tomar
Batch 2023-2025
Roll No:
 ACKNOWLEDGEMENT

I thank and also extend my sincere appreciation to Project Guide Dr. ……………….

(Director), who provided her valuable suggestions and precious time in accomplishing my

project report.

I would like to thank my brother. Their help in the report and in the submission of this work

was instrumental in helping me achieve deadlines which would otherwise have lapsed. Their

encouragement and assistance cannot be underestimated.

Harshit Tomar
MBA-1st semester
 PREFACE

The project is about a new business venture. It covers the core concepts that are involved in the
development and implementation of this new company. Taking the initiative and pulling it
towards something unique and different.
This project guides about the company attributes, boosting its early phases to penetrate through
target market identification and segmenting it to different locations, planning for market
positioning, effective pricing strategy, how to promote it to clients through different mediums
and sources and most importantly, the environmental factors that are associated with the early
stages of business development and post variable factors that are major challenges to the
business.

As a partial requirement of the degree course of M.B.A a business plan project report is required
to be conducted and reported. Only academic knowledge is not enough for the student,it is also
necessary for them to have a slice of practical business world where in they can apply their
knowledge and put their skills to a test. This is first steps towards business world.
 TABLE OF CONTENTS

1. Introduction

2. Company Profile

 Vision Statement

 Mission Statement

3. Objective

4. Industry Analysis

5. Description of Venture

6. Product Plan

7. Marketing Plan

8. Financial Plan

9. Swot Analysis

10. Personnel Plan

11. Conclusion

12. Bibliography
 INTRODUCTION

Ravi Snacks Corner

“Health Is Wealth”

Description of business:
Our Fast food business is a new addition in the fast food industry with high aims to facilitate
people with healthy foods, which have marvelous health full ingredients. Our promise is to give
your body healthful products. Due to increasing the needs, wants and demand of foreign cuisine
we decided to launched our fast food center on a small scale. It’s a partnership based business.
And we provided self purchasing services and free home delivery with in Hapur. We also make
our contract with schools and collages that we deliver our products at the time of recess (break)
in schools and collages. We also launched a play ground area for kids because if families come
then their kids don’t get bore, the basic purpose of play ground are is to entertain and here
opportunity is there are no play ground, park in Hapur.
 COMPANY PROFILE
Vision statement

“Our customer’s health is our profit”

Mission statement

“Add up nutrition’s and fun in people’s life”

Feasibility Report:

Indenting business started approximately with the finance of rupees

□ Building rent cost 800,000 Rs/-

□ Building decoration 150000 Rs/-
□ Computer P4 17500 Rs/-
□ Printer 9000 Rs/-
□ Tele Phone Set 700 Rs/-
□ Furniture office 13000 Rs/-
□ Furniture of sitting area 27000 Rs/-
□ Stationery 5000 Rs/-
□ Eclectic Fan 25000 Rs/-
□ Lights 3,000 Rs/-
□ Exhaust 5000 Rs/-
□ A/C 50000 Rs/-
□ Outdoor playing equipments 50,000 Rs/-
□ Production house equipments 75,000 Rs/-
Objectives:
Our six objectives are summarized below:

□ Understand our customer, competitors and industry.

□ Provide the best product and services
□ Continue to grow our business in the selected fields of interest.
□ Balance our business goals with our financial objectives.
□ Make the transaction from a single point of Sale Company to a distributed sales company.
□ Refine the company values and culture by hiring the best people.
 Industry Analysis

Analysis of competitor:

It’s a fundamental of business where you have competition along your business. If you want to
overcome your competitor you must have knowledge of that business as much you have your
own. Similarly Ravi Snacks Corner is facing considerable competitors in Ghaziabad
area like;
□ KFC
□ MacDonald’s
□ UFC
□ Sawad
□ AFC
□ Domino
□ Pizza huts…etc

Competitive Advantage strategies:

Competitive advantage strategies are now playing a vital role in world wide
businesses. These are very useful to contain or maintain a competitive edge. Ravi
Snack Corner.
will follow differentiation strategy, diversification strategy, marketing advantage strategy and
geographic expansion strategy.
□ Differentiation strategy:

We are providing high quality food because our mission is “Our customer health is our profit”

□ Marketing advantage strategy:

Ravi Snacks Corner.

is providing some services for the first time and has got first mover advantage.

□ Diversification strategy:

It implies that Ravi snacks Corner.

will expand by new service and high quality food with the passage of intervals.

□Geographic expansion strategy:

Geographic expansion means to add new places and new disciplines. We start our business in
Hapur and next target is Noida, all up, and all over the India after 3 years of establishment of our
business. Because of, in these area life style are changed day by day and the reason is that,
education level will also increase, it would change the people thinking and in these areas mostly
people are in foreign countries.
 Description of venture

Products:
□ Burger
□ Chicken piece
□ Hot wings
□ Nuggets
□ French fries
□ Soups
□ Drinks, Coffee & tea
□ Ice cream, deserts, salad
□ Rice, kebab, rolls
□ pizzas
Size of business:

It’s a small scale business based on partnership between five people with mutually
agreement.
Business share:

CEO (Himanshu Teotia) 25% share of whole business. Remaining four has equal
shares;
□ Financial manager 18.5% share
□ Marketing Manager 18.75% share
□ Operation Manager 18.75% share
□ Human resource manager 18.75% share.

Profit and loss

Profit and loss will be distributed on the basis of their share percentage

Office equipment:
□ Computer
□ Telephone set
□ Office furniture
□ Stationery
□ Electric fan
□ Lights
□ Exhaust
□ AC
□ Printer
Background of entrepreneurs:
Our business is based on partnership and every partner is the student of business administration
in , it’s our project to develop a business plan as an entrepreneur. We are in MBA 1st semester .

PRODUCTION PLAN

Physical plant
□ Area:
The piece of land which is required to organize the whole set up is about 4500 sq
feet (1 canal) for our restaurant.
□ Color scheme:
“Every color has meanings”

Our presenting color is pixel organic, because it attractive and show freshness. And it
is sophisticated.
Machinery and equipment
Equipments & machinery used in production house
□ Oven
□ Potato French fries machine
□ Dough mixture
□ Food processor
□ Frying machine
□ Microwave
□ French fry cutter
□ Food cutter
□ Sauces
□ Cutlery
MARKETANALYSIS (PIE)

■ OFFICE WORKERS

■ STUDENTS

TEENAGERS

■ OTHERS
 Marketing plan
Objective of marketing manager:
According to the marketing manager of 3ArS Fast Food that marketing
department has two objectives;

□ The first department of Ravi Snacks corner is to create

the awareness and provide the following information to the higher authorities of Ravi snacks
corner This department shows the marketing position of the organization.

□ This department shows the market share of Ravi Snacks Corner.

□ This department gives the suggestion to the higher authorities for the future improvement.
□ This department provides the information about their competitors to the higher authorities of Ravi
snacks corner The second basic objective of Marketing Department is that it meets the budget in the
required time span. The marketing department of Ravi Snacks Corner is to promote its products
and make the future plan to live in the budget.

Every business needs the information’s about market before going to start. These

information’s will help in achieving the goals and setting targets. There are different contents
for the assessment of any market, which are given
under here:
Market Segmentation:

Ravi Snacks Corner will be marketed to people on the basis of

demographic, psychographic and geographic characteristics.

Behavioral characteristics: In behavioral aspect they segmented the

market on the basis of quality, taste and price. Following are the different possible
segments in this regard.
□ Taste conscious
□ Quality conscious
□ Class conscious
□ Combination of price and quality
□Demographic characteristics:
Demographic characteristics include age, sex, occupation, education, income and race.
We segmented our market on following bases.

□ Gender: Ravi Snacks Corner is for each gender both male and female.

□ Income: Everyone can use the Ravi Snacks Corner service upper and middle
class.

□ Age: age limitation for using this product above 15

□ Occupation: By profession also everyone can use this product means

businessman student workers and other peoples.

□ Education: It has no need more education that why the person who know
something can easily enjoy with this product.

□ Family life cycle: Ravi Snacks Corner is suitable in every stage of

life like single married couple and also those who have children can use this product.

□ Lifestyle: This product is used in every level of social class like

upper, middle class.

□ Attitude: When the customers once buy this product after that they can use the
product continuously.
□ Purchasing decision: Often Ravi Snacks Corner changes the purchasing decision
of customers because of its good attributes.

Target Market:
After evaluation of various segments, Ravi Snacks Corner
has decided to target the market of Urban, Sub-urban and
rural area as well but everyone can use this product means
businessman student workers and other peoples.

Market positioning:
As we mentioned our location before that we shall introduce Ravi Snacks Corner in Jalal
Pur Jattan (tanda chowk). It is supposed to be best areas of Jalal pur Jattan. This location will
satisfy our target market demands. These are one of the educational concerning accommodation
area as well as on the back of 3ArS Fast Food there are residential area, in front of our restaurant
there is commercial area as well which are exactly to our demands. All the mentioned areas are

the good markets for Ravi Snacks Corner Marketing Mix

Marketing mix is also known as 4 P's.

Including product, price, place, promotion.
These 4 points have much importance in the
house of marketing.
The whole monopoly revolves around these 4 P's. But when we talk about the fast
food business, there must be focus on these 4p’s

□ price:
Prices of Chicken PCs. and all the other products of Ravi Snacks Corner are set by
the Head Office by adopting the proper method. According to

□ Marketing Manager Price of any product is equal to the cost plus desirable profit.
□ Main concern is to sell in volume and maintain it on long term basis. They are charging a
price which they think fair to customers.
□ The policy of Ravi Snacks Corner is that they do not set the prices on the basis of
competitors. The aim of Ravi Snacks Corner is to satisfy the

customers in low prices. In economics we can say that when the prices are constant, the
demand of product increase, volume of sale is increase, and revenue is also increase, as
a result of this circle the profit of the organization is increase but the prices remains
constant. So selling on low prices has a valid justification.

□ Place:
Our targeted market is Ghaziabad.

Market place

And we are looking for more in future like Market space

□ Products:
□ Burger
□ Chicken piece
□ Hot wings
□ Nuggets
□ French fries
□ Soups
□ Drinks, Coffee & tea
□ Ice cream, deserts, salad
□ Rice, kebab, rolls
□ Pizza’s

□ Public Relations
To implement and maintain total quality management our company will have a
customer service department, which will note each and every request of the customers
and will note down complaints by the customers.
 □ Advertisement

Product will be announced in all print and electronic media like ;

□ Newspaper
□ Ads through Cable
□ Internet
□ Face book
□ Twitter
□ We will conduct seminar in UOG

□ Promotion Budget

In phase 1 of three months we are spending 7,000 for the promotional purposes.

While In 2nd phase of three months we will increase the amount from 7,000 to
10,000.
In 3rd phase and last phase of this year we will spend more then 10,000

Operational pan
Administration of any organization is working under a
proper setup. It performs all tasks and achieving their
goals by following and fulfilling the requirements of an
organization. Every organization has a hierarchy flow in
which every employ is performing their job by focusing
the aim of their organization. The hierarchy chart of Ravi
snacks Corner is given under here;

CEO

Finance Marketing HR Operational

manager manager manager manager
 Other staff:

 Security Guards
 Sweepers
 Service employees

CEO (Chief Executive Officer):

CEO is one who has to make decision at high level of management the whole organization is
under the CEO. The CEO of Ravi Snacks Corner as to perform several tasks, providing
finance, organize international competition, look after branch manager and marketing
management, increasing relations and make better strategies. All the tasks which are performed
beyond the line of visibility including all new technological process are controlled by CEO.
Marketing Manager:

Marketing is a major aspect of every business, so marketing department plays an important role
in all organization. Ravi Snacks corner marketing manager has to perform such task which plays
an important role in promoting organization. He has to perform operations like advertisements,
campaigns and look after the Web site of Ravi Snacks Corner

Finance department:
Finance department is one of the most important departments where the CEO can
collect the following reports for timely decisions like

□ Budgeting
□ Cash flow
□ Profit and loss statement
□ Expense sheet
□ Project plansheet
□ Financial analysis
□ Balance sheet etc.
The report will be submitted to CEO to finance manager to control financial crisis

Operational department:
It is very important department in the Ravi snacks Corner. The in charge of the
operation department is operation manager. This operation manager is responsible for
the following operations and functions.

□ Cooking
□ Cleanliness
□ Administration of restaurant.
□ Complaint handling of the customers
□ Daily order to procurement Department
□ Day to day demand forecasting
□ Daily lectures to crew people
□ Trained the employees

HRM department:
According to the marketing manager of Ravi Snacks Corner that HRM Department
play a very important role in the organization.

It is usually says that if the staff and worker are satisfied and happy with their
organization environment than no force can hurdle to get achievements but it only
occurs if the people have some connections with top line managers, therefore CEO can
get an interface through HR department. HR department will take step by step
approach like through

□ Appraisal letters
□ Evaluation reports
□ 360° feedback report and with other reports CEO will get his target and goals by teamwork.
 Organizational plan

In Ravi Snacks Corner, owner and manager are same. It will be established
as a partnership. There will be three partners:
. In which two partners have equal ownership in the business but one of them have 25%
share in their business and she is CEO of the Ravi Snack Corner. Background and roles
of each partner are described in the following;

Management team background:

Our business is based on partnership and
every partner is the student of business
administration in aktu lucknow. it’s our
project to develop a business plan as an
entrepreneur. We are in (mba) 1stth semester
and before this, we completed
differentprojects in different
subjects like marketing, cost accounting, business ethics and human resource management as
well. In marketing we developed a marketing plan in which our product is “date shake”, in
business ethics we developed a business plan on Nestle Company and tell them their ethical
issues and their solutions, and now in this semester we complete our project on activities and
functions of human resource department in PepsiCo.
Duties and responsibilities of the partners: Responsibilities of marketing manager:

Marketing department of Ravi Snacks Corner is play a very important role

in the organization.
□ The first and basic function of this department is to promote its products in the market in
different ways. According to the marketing manager of Ravi Snacks Corner we advertise our
products through print media, banners, etc.
□ This department creates the awareness among the people about the packages, which are given
on the special events like Eid, Basant, etc.
□ Marketing Manager of says that it is the Ravi snacks Corner world of competition, therefore
to survive in the market we work for the future. So the third function of

marketing department of Ravi Snacks Corner is to make plans to achieve the objective of
organization in future.
□ Marketing department of Ravi Snacks Corner also analyses to increase or
decrease the sale.
□ When the sale of Ravi Snacks Corner is going to decrease, the marketing department of
Ravi Snacks Corner conducts a proper marketing research to find out

the problems, basic reason behind the problem and try to solve it and to save the organization
from this type of faults in future.
Responsibilities of finance manager:
This Department is also responsible for maintaining fixed assets listening and arranging
insurance cover on the assets of the business the tax related issues of the Business and all the
transactions processing’s, e.g. recording of sales and payments etc, are also handle by the
Finance Department. Finally the Finance Department liaises with internal and external auditors,
product margins, variable cost and fixed assets within the business as well.
Responsibilities of operation manager:
This operation manager is responsible for the following operations and functions.
□ Cooking
□ Cleanliness
□ Administration of restaurant.
□ Complaint handling of the customers
□ Daily order to procurement Department
□ Day to day demand forecasting
□ Daily lectures to crew people
□ Trained the employees
Responsibilities of HR manager:

The HRM Department performs the following functions:

□ Reviewing application form
□ Interviewing applicants
□ Inducting new employees
□ Appraising employees performance
□ Make a decision about the employees training
□ Provide a career advice to subordinates
 Financial plan

The total amount to established that business is Rs.1100000 while in that amount Rs. 400000 is
the reserve fund, which is the liability of the business. Which will be returned.

Here we have prepared our forecasting of our business for our business. First we have shown our
expenses and then we tried to show how our projected revenue will generate
 SWOT ANALYSIS

Strength

□ Friendly environment
□ Professionally trainers
□ Co facility for specific timings
□ Our trained chef (training from Greeks)
□ High quality of products

Weakness
□ Less space for future project
□ Lack of Experience as a entrepreneur
□ Comparatively equivalent pricing

Opportunity
□ Attractive Future Projects
□ no direct competitor
□ demand of the fast food in this area gradually increase

Threats
□ there will competitor in future
□ Contingencies
□ Legal and Security Issues
PERSONNEL PLAN

The table below outlines the personnel needs of Rogo’s fast food.

YEAR 2 YEAR 3
YEAR 1
(in Rupees- (in Rupees-
(in Rupees-lakhs)
lakhs) lakhs)

MANAGER 5 6 7.5

MARKETING MANAGER 4.5 6 7

HELPER(3) 1.8 2.7 3.24

CHEF(2) 3.6 5.4 6.48

BILLING 1 1.3 1.5

GUARD & SWEEPER (2) 0.96 1.1 1.3

WAITERS(7) 2.1 2.3522 2.688

ADDITIONAL EMPLOYEES - 1 1.5

TOTAL 18.96 25.8522 31.208

SALES FORECAST (YEARLY FOR 3 YEARS)

12

10
Foreign Cuisines
■ Non-vegiterian
■ Vegiterian

YEAR 1 YEAR YEAR 3

2

140

120

100

80

* 60

40

20

YEAR YEAR YEAR 3

1 2
 CONLUSION

As discuss in the introduction of this report ,the restaurant set out to fulfill the needs of the
student ,near to campus. Initially the potential user of the restaurant are the student of university.
However it is likely that the market for this restaurant is likely to grow to the common people
who are not part of the campus too. Some parts of the report needed some rework as we want in
the project. We had to rewrite the part of the first progress as we want on to understand
requirement of the project better. Although we we outsourced a large part of the work it was
important for us to consider all the employee and equal and to activity support people’s ability to
contribute to the project .

Our experience did indeed show that this kind of program brings heavy and often unfamiliar ,
needs to its hosts. A continual and unpredictable unfolding of new tasks, new people, new
project and shifting technical requirement make for continuous demand on the physical and
social patterns of access to a space and its resources.

We feel that the project , in both its greater strengths and greatest weaknesses, powerfully
illustrated the depth of knowledge required to fully engage in building a new business from
scratch .

All that said , sticking to the schedule and the budget costs of the project we are confident that
restaurant will be available for the grand opening with arrival of the new students on campus full
semester.
 BIBLOGRAPHY

www.wikihow.com

www.wikipedia.com

www.foodservicewarehouse.com
.
www.legalzoom.com

restaurants.about.com

www.entrepreneur.com

www.tripadvisor.co.uk

www.restaurantresearch.info/

www.restaurantindia.in