Easydom1 1705958146MVAOO9
Easydom1 1705958146MVAOO9
INTRODUCTION TO SOCIOLOGY
The term sociology was coined by Frenchman Auguste Comte (1798-1857) in 1838
from the Latin term socius (companion, associate) and the Greek term logia or
logos (study of, speech).
literal definition of sociology is that it is the word or speaking about society hence
a simple definition is that it is the study of society and culture
A more formal definition of sociology may be that it is a social science which
studies the processes and patterns of human, individual and group interaction, the
forms of organization of social groups, the relationship among them and group
influences
In more popular terms, sociology may be defined as the scientific study of human
society and human group behavior.
Culture: sets of traditions, rules, symbols that shape and are enacted as feelings,
thoughts, and behaviors of groups of people. Shared common norms, values and
beliefs.
Subculture: A smaller group of people who share norms, values and beliefs that
are different from the main culture.
Language: a system of verbal symbols through which humans communicate
ideas, feelings, experiences.
Values: preferences - ideas people share about what is good, bad, desirable,
undesirable. The things that a culture / subculture believes are important
(e.g. earning a living, owning a house).
Norms: concepts and behaviors that constitute the normal. Behavioral rules
or standards for social interaction. Ways to act and behave that are seen as
‘normal’ within a culture / subculture.
Social organization: the arrangement of the parts that constitute society, the
organization of social positions and distribution of people within those
positions.
Status: socially defined niches, positions (student, professor, administrator)
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Role: every status carries a cluster of expected behaviors, how a person in
that status is expected to think, feel, as well as expectations about how they
should be treated by others.
Group: two or more people regularly interacting on the basis of shared
expectations of others’ behavior; interrelated statuses and roles.
Institutions: patterns of activity reproduced across time and space. Practices
that are regularly and continuously repeated. Social institution is therefore a
relatively stable cluster of social structures that is intended to meet the basic
needs of societies. Examples include families, schools, and churches.
Identity: combines the intimate or personal world with the collective space
of cultural forms and social relations.
SOCIALISATION
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Socialization is the process by which individuals learn the ways of society (or of
particular groups). It also the process by which people learn the characteristics of their
group—the knowledge, skills, attitudes, values, norms, and actions thought appropriate for
them
Haralambos and Holborn defines socialization as the process by which individuals learn
the culture of their society
Sociologists use the term socialization to refer to the lifelong social experience by which
people develop their human potential and learn culture
Social experience is also the foundation of personality
Socialization agents
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Family
Each family adopts division of labor regarding family tasks and prepares its young for
the notion of work. In the rural areas the division is more pronounced. Boys are
commonly cattle herders and girls attached to the home chores like cooking, fetching
water and firewood-gender role socialization
A working class father since he has less autonomy and satisfaction in the work
institution, he tends to be authoritarian and severe towards his family members,
especially his sons. Therefore the occupational role of the father has an effect on the
socialization orientations of the children-negative socialization
Researches have pointed out that middle-class parents are likely to instill achieve
mentoriented values in their children than working class parents
Poor families usually emphasize obedience and conformity when raising their
children, while wealthy families emphasize judgment and creativity
This may occur because working-class parents have less education and more
repetitivetask jobs for which it is helpful to be able to follow rules and conform.
Wealthy parents tend to have better educations and often work in managerial positions
or careers that require creative problem solving, so they teach their children behaviors
that are beneficial in these positions.
This means children are effectively socialized and raised to take the types of jobs their
parents already have, thus reproducing the class system -role socialization
In the family girls are encouraged to be sweet, sociable while boys are encouraged to
be physical.
On the basis of our sex, children are given different kinds of toys. Boys are more
likely to get guns and “action figures” that destroy enemies. Girls are more likely to
get dolls and jewelry.
Parents also subtly encourage boys to participate in more rough-and-tumble play. They
expect their sons to get dirtier and to be more defiant, their daughters to be daintier and
more compliant
2. Peer Groups
Peer group is a group of individuals of roughly the same age who are linked by
common interests
Unlike the family and the school, the peer group lets children escape the direct
supervision of adults. Among their peers, children learn how to form relationships on
their own
Peer groups provide their own opportunities for socialization since kids usually
engage in different types of activities with their peers than they do with their families
such as clothing and popular music.
Peer groups provide adolescents’ first major socialization experience outside the
realm of their families. Girls and boys teach one another what it means to be a female
or a male, e.g for girls discussions to do with attractiveness whereas boys discuss
more of dating many girls
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3. School
School refer to a whole range of formal education institutions which are the
characteristics of the contemporary societies
School provide manifest function, or intended purpose, of formal education which is
to teach knowledge and skills, such as reading, writing, and arithmetic. Scripture
union in Zimbabwe schools has accorded much success stories in behavior modeling
and instilling Christian values among teens-planned socialization
The teaching of such skills is certainly part of socialization, but so are the schools’
latent functions, their unintended consequences that help the social system. Social
control as exercised by the school benefit the family and other institutions
The hidden curriculum prepares children for the adult world. Hidden curriculum is
the informal teaching done by schools e.g price giving encourages hard work. Also
when children are required to work together on a project, they practice teamwork
with other people in cooperative situations
Schools also socialize children by teaching them about citizenship and national pride
e.g the singing of national anthem, reciting the schools national pledge
4. Mass Media
Mass media are forms of communication, such as radio, newspapers, television, and
blogs that are directed to mass audiences
Mass media has influenced gender socialization for example most female characters in
Advertisements are concerned with domestic things like washing powder or food that
will help to care for their families or with things like clothes and cosmetics.
Mass media serves as another significant agent of gender socialization. In television
and movies, women tend to have less significant roles and are often portrayed as wives
or mothers.
The children may model their behavior on the examples they are exposed through the
mass media and their attitudes are often influenced in the same way e.g Ubuntu/unhu
debate in Zimbabwe
The violent materials in video game films and TV programmes have directly produced
tendencies of violence in those who watch them.
5. Government
Government regulations stipulate the ages at which a person may drive a car, drink
alcohol, vote in elections, marry without parental permission, work overtime, and
retire.
In Zimbabwe to be defined as an “adult” usually means being eighteen years old, the
age at which a person becomes legally responsible for him- or herself.
Each time people embark on this new category they must be socialized into a new
role. e.g at 18 years one is expected to be socialized for marriage related issues
6. Religion
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Religious organizations stipulate certain traditional rites that may bring together all
the members of an extended family, even if they never meet for any other reason. e.g
bira in indigenous religion of Zimbabwe
In Zimbabwe both Christianity and Indigenous Religion have been seen as agents of
socialization as their values are all moving towards creating humanness (unhu) which
is a positive socialization stance.
Respect, loyalty and humbleness (kuzvininipisa in shona, kulibombwa in Tonga) are
religious values that create a human being. For instance, a good Muslim must perform
prayers five times a day, a Christian must attend church on Sundays
7. The Workplace
The more one participate in a line of work, the more the work becomes a part of his
self-concept.
Eventually one come to think of himself so much in terms of the job that if someone
asks him to describe himself, one is likely to include the job in his self-description.
One might say, “I’m a teacher,” “I’m a nurse,” or “I’m a sociologist.”
From the people we rub shoulders with at work, we learn not only a set of skills but
also perspectives on the world.
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Unhu values of being compassion and generous are also promoted by the religious
institution. Christianity values people who do not count what they give away. This
supports the view that people do not live in isolation
Holy communion in Christianity promote oneness, sharing and love
Respect and humbleness are also emphasized in Christianity e.g honor your mother and
your mother. Be humble and the lord will lift you up
However some peer groups may socialize people in a negative way. Some people may
influence each other to become unwilling to share e.g some money spinning peers
The workplace may promote corruption among the people in society. People can become
corrupt due to money temptations.
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Charles Horton Cooley (1902) in his Looking glass self-theory argues that the self grows
out of perceptions of others, how others see others. As such human beings conform to
how they think others think them to be
Nature and Nurture can interact to shape human behavior
Some sociologists have however argued that both the genetic make-up of an individual
and the societal influences are what constitute a human being
Giddens (1989) asserted that the stages of human life are social as well as biological
For example a person with Perfect pitch (ability detect pitch of musical tone without
reference) might have genetically assumed that, but that is not enough to develop his
ability. Instead musical training during early childhood is necessary to enhance the
inherited ability
Human behavior is not a matter of either nature or nurture, but of the two working
together. Some behavior that sociologists usually assume to be due entirely to
socialization is apparently influenced by biology
Poor self-esteem due to poor body image. Elizabeth pointed out that people who were
continuously isolated day in day out developed a poor body image
Depression due to isolation and lack of interaction
Loss of reality due to focusing on one aspect like movies, video games
Decreased ability to learn due to brains which could have rewired and affect ability to
solve puzzles and mind games
Decreased sense of empathy-by not interacting with people, one may have a harder time
processing feelings and love. Lack of unhu will result
Inflammation as a result of stress and depression. One may experience bloating ,digestive
issues or get sick
Shorter life span-studies have shown social connections increase our longevity, while a
lack of social connections increases our mortality
Reduced resilence- healthy relationships “lead to the development of resilience, coping
skills and higher self-esteem
FAMILY
A family is a group of persons directly linked by kin connections, the adult members of
whom assume responsibility for caring for children
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Kinship ties are connections between individuals established either through marriage or
through the lines of descent that connect blood relatives (mothers, fathers, siblings,
offspring, etc.).
The function of the family has undergone considerate modification and changes
through time, although its structure remained more or less unaltered
• .
• Some institutions have taken over the role of the family
Schools and day care centers offer socialization and culture transmission. Parents live
their children here when going to work
Media enhance socialization process through some life nurturing programs on
television, HIV and AIDS awareness, dress codes
Religion also socialize children, offer social control and emotional support
The state offer education, economic support and social welfare
Health- free medical treatment for children
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Changes in structure of the family
The nuclear family replacing the extended family: according to Talcot Parsons, modern
industrial society requires a small, mobile and self- sufficient family unit, capable of
moving to where the specialized skills of the father can be best employed.
Family size is becoming smaller: Certainly, the average British or Zimbabwe family size
is now 1 to 3 children, as against 5 a century ago.
The family is less patriarchal and more democratic: recent legislation on employment
opportunities, greater equality of father and mother roles has attained this
The family is more fragile as an institution: divorce cases increasing due to women
rights and the increased democracy in families
1. Basing on organization
a) Nuclear family
Nuclear family, two adults living together with their own or adopted children in a
household . Some scholars suggest the children can be unmarried.
Nuclear family can be defined as a family consisting of a husband, wife, and children
The size of the nuclear family is very small. It is free from the control of elders. The
nuclear family is autonomous, with authority in their own circle and the emphasis on
privacy of family.
Lacks control and guidance of elders since they won’t be staying with nuclear family
members.
Increased domestic violence due to lack respectable people within the family other than
the couple and children.
The nuclear family lacks significance relations with extended Kinship groups since it is
extremely mobile to follow where the father is staying.
Rebellious children who don’t get enough counselling from grandparents
b) Extended/joint family
According to Murdock, an extended family consists of two or more nuclear families
affiliated through an extension of the parent child relationship… i.e by joining the nuclear
family of a married adult to that of his parents
An extended family may include grandparents, brothers and their wives, sisters and their
husbands, aunts and nephews.
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Challenges experienced by extended families
c) Single-Parent Family
Circumstances that may cause single parenthood are:
When the marriage is legally dissolved by divorce
• When the marriage is not legally dissolved but one parent leaves the family.
• The death of one of the parents, whereby widowed families are created, that is,
families with a widowed mother or father.
• The father and mother are not married, that is where children are born out of wedlock
When one parent is serving a prison sentence.
• When a father works as a migrant laborer
• When the father is away from home our military service
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Legal issues over the step parent’s children or former marriage may cause disharmony in the
reconstituted family
a) Monogamous family
It consists of one husband and one wife at a given time
The term monogamy describes a form of marriage in which one woman and one man are
married only to each other
In serial monogamy, a person may have several spouses in his or her lifetime, but only one
spouse at a time( Schaefer 2013)
b) Polygamous family
This is when one man marries several women or one woman marries several men and
constitutes the family. Polygamy is the practice of men or women having multiple marriage
partners. Polygamous marriages are divided into:
• Polygynous family- when one man has more than one wife at a given time and lives with
them and their children together e.g the Masowe sect members and the Ba Tonga in
Zimbabwe. Polygyny is a form of marriage in which men have more than one wife
• Polyandrous family-when one wife has more than one husband at a given time and lives
with all of them together. Polyandry is a form of marriage in which women have more
than one husband
Patterns of marriage
Marriage is a legal relationship, usually involving economic cooperation, sexual activity,
and childbearing
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Polygamy is divided into polygyny and polyandry. However polygamous families are no
longer common unlike monogamous ones in the modern Zimbabwean society because:
• The dominance of Christianity
• The fear of HIV/AIDS
• Women empowerment
• Economic hardships
• People admiring smaller families as opposed to larger families
Causes of divorce
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Firstly divorce can be avoided or prevented by:
Avoiding early marriages through putting minimum age limit for marriage
Marrying somebody one truly loves not through infatuations
Being open to each in marriage
Change of cultural attitudes which promote patriarchy
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Legal causes of domestic violence
Low levels of legal literacy among women-women do not have legal related knowledge
Discriminatory laws against women in terms of inheritance, property ownership and rights
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Use of traditional leaders like village heads in mediation
CULTURE
Culture refer to the language, beliefs, values, norms, behaviors, and even material
objects that characterize a group and are passed from one generation to the next
Culture is the complex system of meaning and behavior that defines the way of life for
a given group or society
Culture is both material and nonmaterial.
Material culture consist the material objects that distinguish a group of people, such
as their art, buildings, weapons, utensils, machines, hairstyles, clothing, and jewelry.
Nonmaterial culture (also called symbolic culture) a group’s ways of thinking
(including its beliefs, values, and other assumptions about the world) and doing (its
common patterns of behavior, including language and other forms of interaction)
Cultural universals are patterns or traits that are globally common to all societies. One
example of a cultural universal is the family unit: every human society recognizes a
family structure that regulates sexual reproduction and the care of children.
Forms of Culture
a) Dominant Culture
The dominant culture is the culture of the most powerful group in a society.
Although the dominant culture is not the only culture in a society, it is commonly
believed to be “the” culture of a society, despite the other cultures present.
A dominant culture need not be the culture of the majority of people. It is simply the
culture of the most powerful group in society who have the power to define the cultural
framework
b) Subculture
Subculture is the culture of groups whose values and norms of behavior differ to some
degree from those of the dominant culture.
In a sense, a subculture can be thought of as a culture existing within a larger, dominant
culture.
Frequently, a subculture will develop an argot, or specialized language, that
distinguishes it from the wider society.
dominant White culture. Now, rap and hip-hop have been incorporated into mainstream
youth culture
c) Counterculture
Sociologists distinguish subcultures from countercultures, which are a type of
subculture that rejects some of the larger culture’s norms and values.
Counterculture refers to cultural patterns that strongly oppose those widely accepted
within a society. Cults, a word derived from culture, are also considered counterculture
group.
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In contrast to subcultures, which operate relatively smoothly within the larger society,
countercultures might actively defy larger society by developing their own set of rules
and norms to live by, sometimes even creating communities that operate outside of
greater society.
d) Folk culture is the culture created by local communities and is rooted in the
experiences, customs and beliefs of the everyday life of ordinary people e.g traditional
folk music, folk songs, story-telling and folk dances.
e) High culture
Sociologists use the term high culture to refer to cultural patterns that distinguish a
society’s elite.
They also use the term high culture to describe the pattern of cultural experiences and
attitudes that exist in the highest class segments of a society.
People often associate high culture with intellectualism, political power, and prestige
Events considered high culture can be expensive and formal—attending a ballet, seeing
a play, or listening to a live symphony performance, classical music like Mozart, jazz,
opera etc
High culture literature include work of Charles Dickens, Jane Austen, Shakespeare
f)Popular Culture
Popular culture refers to the beliefs, practices, and objects that are part of everyday
traditions, such as music and films, mass-marketed books and magazines, newspapers,
and Internet websites.
The term popular culture also refers to the pattern of cultural experiences and attitudes
that exist in mainstream society.
Popular culture is distinct from elite culture (sometimes referred to as “high culture”),
which is shared by only a select few but is highly valued
g) Global culture
The diffusion of a single culture throughout the world is referred to as global culture.
It also refers to the way globalization has undermined national and local cultures, with
cultural products and ways of life in different countries of the world becoming more
alike
Globalization is the breaking down of national boundaries because of advances in
communications, trade, and travel. As globalization shrinks the globe, that is, people
around the world become more interconnected within the same global village
People also now watch and listen to almost similar TV programs and music e.g English
premier league, WWE wrestling , top 100 billboard charts in this global culture
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Make people learn much about tolerance and peacemaking.
• Bring economic strength.
• Diverse societies can harness the talents of different groups of people to make a
more robust economy
• Enhance learning of foreign languages and values
Elements of culture
Elements of culture are the essential parts or components that make up a particular
culture.
A. Symbols
A symbol is anything that carries a particular meaning recognized by people who share
a culture. Symbols include gestures, language, values, norms, sanctions, folkways, and
mores.
Gestures refer to the ways in which people use their bodies to communicate with one
another without using words
Not understanding the symbols of a culture leaves a person feeling lost and isolated,
unsure of how to act, and sometimes frightened. Culture shock is really the inability to
“read” meaning in strange surroundings e.g in Zimbabwe some people may only know
ear piercing as the popular culture in most Shona and Ndebele cultures but may be
disgusted to see lips, nose, tongues and eyebrow piercing among the Tonga
B. Language
Language is a system of symbols that allows people to communicate with one another
e.g Shona, Ndebele ,English
Language not only allows communication but is also the key to cultural transmission,
the process by which one generation passes culture to the next.
Language is crucial in this instances:
• Provides a Social or Shared Past- Without language, our memories would be
extremely limited, for we associate experiences with words and then use words to
recall the experience.
C. Norms
Norms are the specific cultural expectations for how to behave in a given
situation. They are crucial this way:
• Society without norms would be chaos.
• With norms in place, people know how to act, and social interactions are
consistent, predictable, and learnable
Norms can be implicit or explicit. Sometimes norms are implicit—that is, they
need not be spelled out for people to understand them. For example, when
joining a line, there is an implicit norm that you should stand behind the last
person, not barge in front of those ahead of you.
They are explicit when the rules governing behavior are written down or
formally communicated. Typically, specific sanctions are imposed for violating
explicit norms.
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The term sanctions refers to the reactions people receive for following or
breaking norms.
A positive sanction expresses approval for following a norm. Positive sanctions
can be material, such as a prize, a trophy, or money, but in everyday life they
usually consist of hugs, smiles, a pat on the back, or even handshakes and “high
fives.” Getting a raise at work is a positive sanction, indicating that you have
followed the norms clustering around work values.
A negative sanction reflects disapproval for breaking a norm. Negative
sanctions can also be material—being fined in court is one example— but
negative sanctions, too, are more likely to be symbolic: harsh words, or gestures
such as frowns, stares, clenched jaws, or raised fists. Getting fired, however, is a
negative sanction, indicating that you have violated these norms.
i. Formal norms -established, written rules. They are behaviors worked out and
agreed upon in order to suit and serve the most people. Laws are formal norms, but
so are employee manuals, college entrance exam requirements
ii. Informal norms- casual behaviors that are generally and widely conformed to but
not precisely recorded. Standards of proper dress are a common example of informal
norms. People learn informal norms by observation, imitation, and general
socialization.
Two types of norms: folkways and mores.
iii. Mores (pronounced as MORE-rays)- norms that are strictly enforced because they
are thought essential to core values or to the well-being of the group. They are taken
seriously e.g a person who steals, rapes, or kills has violated some of society’s most
important mores.
Mores are often upheld through laws, which are the written set of guidelines
that define right and wrong in society. Basically, laws are formalized mores.
Violating mores can bring serious repercussions.
Mores, which include taboos, are the norms in our society that insist, for
example, that adults not walk around in public without wearing clothes.
iv. Folkways- these include norms that are not strictly enforced, norms for routine or
casual interaction. Examples include how people greet each other, decorate their
homes, and prepare their food. Folkways are loosely defined and loosely followed.
In short, mores distinguish between right and wrong, and folkways draw a line
between right and rude. A man who does not wear a tie to a formal dinner party
may raise eyebrows for violating folkways. If, however, he were to arrive at the
party wearing only a tie, he would violate cultural mores and invite a more serious
response.
D. Values- are a culture’s standard for discerning what is good and just in society. They
are the standards by which people define what is desirable or undesirable, good or bad,
beautiful or ugly
Values may be specific, such as honoring one’s parents and owning a home, or they
may be more general, such as health, love, and democracy
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Values influence people’s behavior and serve as criteria for evaluating the actions
of others. The values, norms, and sanctions of a culture are often directly related.
For example, if a culture places a high value on the institution of marriage, it may
have norms (and strict sanctions) that prohibit the act of adultery or make divorce
difficult. If a culture views private property as a basic value, it will probably have
stiff laws against theft and vandalism.
Values often suggest how people should behave, but they don’t accurately reflect
how people do behave.
Values portray an ideal culture, the standards society would like to embrace and
live up to. But ideal culture differs from real culture, the way society actually is,
based on what occurs and exists.
In an ideal culture, there would be no traffic accidents, murders, poverty, or racial
tension. But in real culture, police officers, lawmakers, educators, and social
workers constantly strive to prevent or repair those accidents, crimes, and injustices.
E. Beliefs-are shared ideas held collectively by people within a given culture about what is
true. They are specific thoughts or ideas that people hold to be true
In other words, values are abstract standards of goodness, and beliefs are particular
matters that individuals consider true or false.
Shared beliefs are part of what binds people together in society.
Beliefs are also the basis for many norms and values of a given culture.
Some beliefs are so strongly held that people find it difficult to cope with ideas or
experiences that contradict them. Someone who devoutly believes in God may find
atheism intolerable; those who believe in magic may seem merely superstitious to
those with a more scientific and rational view of the world.
Characteristics of culture
1. Culture is shared- it is collectively experienced and collectively agreed upon. In
Zimbabwe cultural elements like Shona and Ndebele language are shared via the
education curriculum which advocates for the teaching of these languages. The values
of respect for elders are commonly shared in various Zimbabwean societies.
Christianity is also shared
2. Culture is learned behavior-Cultural beliefs and practices are usually so well learned
that they seem perfectly natural, but they are learned nonetheless. Sociologists refer to
the process of learning culture as socialization.
3. Culture is overt and covert- it is overt on such things we can observe as houses,
clothes, speech form. It is covert when we consider some underlying attitude towards
nature and the interpretation of the world’s view. Covert culture can also be seen in
their religious beliefs like worshipping
4. Culture is symbolic-The significance of culture lies in the meaning it holds for people.
The meaning in a symbol is not inherent but is bestowed by the meaning people give it.
The Zimbabwean flag, for example, is literally a decorated piece of cloth. Its cultural
significance derives not from the cloth of which it is made but from its meaning as a
symbol of sovereignty. Desecration of the flag invokes strong emotional reactions, just
as flying it invokes strong feelings of patriotism and pride.
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5. Culture is explicit and implicit- culture is explicit when we consider those actions,
which can be explained and described readily by those who perform them e.g. people
can explain why they greet others. Culture is implicit when we consider those things we
do, but are unable to explain them yet we believe them to be so e.g. the norm of
standing in a queue.
6. Culture is abstract- it exists only in the minds or habits of the members of society we
cannot see culture but we can only see human behavior which occurs in regular,
patterned fashion called culture
7. Culture is pervasive- it touches every aspect of life. e.g. language, beliefs, attitudes
8. Culture is a human product- it is not independent of human actors. It is a creation of
the society in interaction and depends for its existence upon continuance of society.
9. Culture varies across time and place-Culture is not fixed from one place to another
e.g. there is dowry during marriage in India while in Zimbabwe there is bride price. As
people encounter new situations, the culture that emerges is a mix of the past and
present. Subcultures emerge within a culture for various reasons. Examples may
include:
10. Culture is stable, yet changing- when culture comes into contact with other cultures, it
has to charge. Among the BaTonga people widow inheritance has now been done without
sexual contract different from the old way which included sex.
The changes can take any of these three ways:
• If the receiving culture is more powerful, it absorbs the incoming cultural elements
and refashions them as part of its own culture.
• If the receiving culture is at the same level of development as the incoming elements,
there is a level of partnership and they fuse into one another
• If the incoming culture is more dominating than the receiving one relegates the
receiving to the background and the incoming culture tends to take its shape.
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The influence of culture in promoting unhu/Ubuntu
Sanctions promote human dignity in the sense that if a person do something wrong like
stealing there is a negative sanction
Positive sanctions increase co-operation within the society as people will be driven to
do good due to rewards e.g. the philanthropist or humanitarian awards in soe societies
to those who do philanthropic work
Mores demands conformity on the part of humans. Laws of a society are part of Mores
meant to make people conform to the set standards. They bring social order
Values govern the conduct of people towards each other e.g Respect
Religious beliefs of a society promote compassion. For instance most Christian
denomination preach the gospel of helping the need
However due to cultural change, globalization and cultural diversity some elements of
Ubuntu have been undermined
Countercultures arise which sometimes perpetuate prohibited beliefs, values etc e.g.
Corruption may arise due inability to follow formal norms
EDUCATION
Education is a social institution through which a society’s children are taught basic
academic knowledge, learning skills, and cultural norms
Education, like the family, is a cultural universal. As such it is an important aspect of
socialization
Types of Education
1. Formal education or learning describes the learning of academic facts and concepts through
a formal curriculum
It consist of clearly defined skills or bodies of knowledge taught in an organized
manner(the lesson) which can be graded and tested (examinations) after a set period (the
length of the course) e.g subjects at school like mathematics, history are formal learning
Formal learning is the official reason for the existence of schools
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2. Informal education or learning describes learning about cultural values, norms, and
expected behaviors by participating in a society.
This type of learning occurs both through the formal education system and at home. It is
part of the socialization process.
Through informal education, we learn how to dress for different occasions, how to perform
regular life routines like shopping for and preparing food, and how to keep our bodies
clean.
It is not organized or examined
It is learned in our daily lives through interaction with other people and through the mass
media. The most people who influence informal learning are family, the peer group and
especially friends and teachers
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(g) It is also known as out of school education.
Functions of education
It is a free baby-sitting service, separating children from their parents for regular and
reasonably prolonged periods of the day and year
It provides opportunities for children to become acquitted with a wider and more diverse
circle of friends than they would otherwise reach
It is a useful marriage market because young adults sometimes choose their mates from
amongst their educational peers
It is also a means by which the supply of labor is reduced
The institution of education via schools is a significant agent of socialization. i.e.
inculcation of values and attitudes acceptable to the society
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• Science studies promote discovery in the nation e.g. medicine for certain incurable diseases
or new infectious diseases
• Mathematics enable the nation to solve the shortage of mathematics teachers in the
education sector
Localization of examinations through ZIMSEC reduce costs for a nation of importing
expensive CAMBRIDGE exams which may require foreign currency
BEAM and equal access to education policy enable children from poor families to access
education thereby reducing inequality in the society. Potential in learners is also ignited
which might lead them to undertake STEM subjects
Presidential scholarships also assist the nation in having professionals who can plough back
into the society after they have been assisted in acquiring their degrees
Civic education through teaching the schools national pledge is crucial inculcating
nationalism and patriotism in the learners
Affirmative action policy in education helps in including women in development issues.
Women will be able to acquire the level of education same with men and therefore become
examples to other women in the society. This also reduce gender stereotypes which may
affect women’s confidence building
Teacher in-service and upgrading through ZINTEC and teacher capacity development
enable teachers to be able to produce relevant and well educated learners who can initiate
social and economic change
Feeding program
However there are some challenges(some noted above)which may make education not able
to bring nation building
• There is brain drain
• corruption
Educational Achievement
It includes the degree of students’ academic learning, chances and educational success. It is
determined by intelligence and other social factors like race, class e.t.c. research has shown
that the higher a child’s parents are in the class structure the greater that child’s chances of
educational success
1. Intelligence-Research findings have shown that some pupils do well in school because they
are naturally intelligent. Out of the intelligence a child has about 80% is genetically endowed
intelligence. In other words 80% of a person’s intelligence is inherited from parents.
2. Family/home background- in explaining why certain children, usually from the working
class achieve poor academic results many sociologists point to three areas of disadvantage
linked with the home background of working-class children
underachievement
3. Social Class-In general children who come from high-class backgrounds are likely to
perform well in class
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4. The school:
a) Schools maybe understaffed and teachers are made to teach subjects they were not trained
for. In such cases the teacher’s knowledge of the subject is very superficial.
b) Labelling- it is a term associated with placing a student into special education and assigning
an eligibility category. Howard Becker used this term describing the way teachers apply labels
on their pupils in terms of their ability, potential or behavior
c) Streaming- it is the division pupils into teaching groups according to their general
ability. It is also a form of labelling pupils
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• People are able to manage and plan their own affairs for a sound development. e.g. it
can promote entrepreneurship
• Some crucial aspects of the economy for example inflation can be improved by one
tool of education.
• People are educated and are able to solve their social problems with education
becoming a binding factor. E.g. education improves social responsibility
• Education enables scientific advances like promoting use of ICTs through STEM. It
increases innovation in the economy
• Can partner with religion in economic development (refer to protestant ethic and
spirit of capitalism)
• Economy is controlled by the state of literacy among people. Literacy drives a
country’s economy
• Education is an investment in human capital, similar to investment in better
equipment.
GENDER
Sex and Gender identity
Sex refers to physical or physiological differences between males and females, including
both primary sex characteristics (the reproductive system) and secondary characteristics
such as height and muscularity.
Gender refers to behaviors, personal traits, and social positions that society attributes to
being female or male.
Sex Gender
The anatomical and physiological differences The psychological, social and cultural
that define male and female bodies. differences between males and females
Gender Roles
Gender roles are attitudes and activities that a society links to each sex.
They are the differences of behavior which are expected from men and women
Male and female roles
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Female roles Male roles
Being gentle Tough and physical
Emotional Less emotional
Wearing dresses, skirts make up Regarding clothes and their appearance
Being better at cooking and dressmaking as less important
Domestic chores e.g kutwa among the Doing manual jobs
Tonga Initiating and controlling all sexual
Mothering relations.
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• Gender based violence
• Sexist comments e.g. all women are prostitutes or all men are same or men are dogs
Women and Employment
Employment influence the social status of women in the following ways:
when women become wage earners, they can gain power in the family structure and create
more democratic arrangements in the home e.g. they can decide together with the husband
on family financial issues
There will be removal of gender stratification.
Gender stratification refers to the hierarchical distribution of social and economic resources
according to gender .e.g. more women become motivated to be employed
Promotion of sexual freedom- women’s control over their sexuality and reproduction will
be enhanced .e.g. some professions like nursing and army training prohibit women to
become pregnant during the course, this give them autonomy over reproduction in the
family
Reduced sexual violence- patriarchy decreases as women ceases to be always at home
depending on the husband. This reduces violence against women in the form of rape,
domestic abuse, sexual harassment, and pornography
However there are some problems faced by Zimbabwean women in employment
Men still occupy the highest positions of organizational power
Men are found in highly skilled manual jobs than females
Gender stereotyping.
Gender stereotyping involves overgeneralizing about the attitudes, traits, or behavior
patterns of women or men. For example, women may be thought of as too timid or weak to
ride a motorcycle. Therefore women may not be believed to be good leaders in an
organization. Gender stereotypes form the basis of sexism.
Sexism refers to prejudiced beliefs that value one sex over another.
Absenteeism due to pregnancy, domestic care giving issues like caring for the sick
Sexual harassment e.g. carpet interviews to gain promotion favors To address such
challenges, organizations can:
Implement Affirmative action/positive discrimination e.g. setting aside some positions for
women
Implementing paternity leave together with maternity leave to ensure both parents share
the child rearing responsibilities
SOCIAL STRATIFICATION
The concept of Stratification
Social stratification refers to a society’s categorization of its people into rankings of
socioeconomic tiers based on three major factors:
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Power- degree to which individuals or groups can impose their will on others, with or
without the consent of those others.
Prestige -Amount of esteem and honor associated with social positions, qualities of
individual and life styles.
Wealth and property- material possessions defined as valuable in particular societies
e.g. land, livestock, buildings, money etc.
Other factors include:
income,
race,
education,
Age
Sex
Religion.
Henslin (2012) supports this definition by saying social stratification is a system in which
groups of people are divided into layers according to their relative property, power, and
prestige.
Social inequality describes a condition in which members of society have differing
amounts of wealth, prestige, or power.
Systems of stratification maybe closed or open. A closed system of stratification is one in
which the social status is decided by birth right as opposed to personal accomplishments.
In this type of system it does not matter how much wealth or knowledge one attains e.g.
the Royal Family of England. This is characterized more by ascribed status.
Status can be regarded as some position in a social system which has a particular role
attached e.g. chief, professor.
Ascribed status therefore is a social position assigned to a person by society without
regard for the person’s unique talents or characteristics.
Open stratification is based primarily on economic criteria, particularly income. Social
position is achieved through one’s efforts. This is characterized more by achieved status.
Achieved status is a social position that a person attains largely through his or her efforts.
The boundaries between classes are more flexible than in the closed system. There is
opportunity for social mobility and status can improve or decline. Class system in modern
industrial society is best example of an open system of stratification.
Social hierarchy is a set of ranked statuses. Some members of our society are regarded as
the haves and others as the have-nots.
There are four fundamental principles of stratification.
Social stratification is a trait of society- Neither the rich nor the poor created
social stratification, yet this system shapes the lives of us all.
Social stratification carries over from generation to generation- The social
standing of most people remains much the same over their lifetime. However some
people, especially in high-income societies, do experience social mobility.
Social stratification is universal but variable- Social stratification is found
everywhere however some societies contain more inequality than others
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Social stratification involves both inequality and beliefs- Just as the details of
inequality vary, the explanations of why people should be unequal differ from
society to society
Forms of Social Stratification
(a) Caste
A caste system is social stratification based on ascription, or birth
This is the form of social stratification whereby classification of people into different
strata is made on the basis of usually religious and other very strong conventions/
traditions that are difficult to change. Some of the features of caste system include:
It is a very rigid and closed system. Membership in caste system is ascribed (given and
birth). It is not based on achievements and efforts of an individual.
People belonging to the same stratum practice endogamy.
Intermarriage between strata is not permitted.
There are occupational differences between strata; i.e., each stratum is usually assigned
a particular type of occupation.
Food sharing, social drinking, friendships, etc., are permitted only within a stratum, not
between strata.
In Zimbabwe ancient times, the Ndebele state was masked by caste.
(c) Estate
In an estate system of stratification, the ownership of property and the exercise of power
are monopolized by an elite class who have total control over societal resources.
Historically, such societies were feudal systems where classes were differentiated into
three basic groups:
The nobles (nobility, the wealthy families who ruled the society. This group owned the
land, which was the source of wealth at that time).
The priesthood (consisted of the clergy. It also owned vast amounts of land and collected
taxes from everyone who lived within the boundaries of a parish )
The commoners (Known as serfs, they belonged to the land. If someone bought or
inherited land, the serfs came with it. Serfs were born into the third estate, and they died
within it, too ).Commoners included peasants (usually the largest class group), small
merchants, artisans, domestic workers, and traders
Estate systems of stratification are most common in agricultural societies. Although such
societies have been largely supplanted by industrialization, some societies still have a
small but powerful landholding class ruling over a population that works mainly in
agricultural production.
(d) Slavery
In a slave system, society has two groups, one of citizens with citizen rights and the other
that is more or less forcibly constrained by the stronger group and classified as property,
an owner has the right to life or death over a slave members. Slaves themselves lack
citizen status and some civil rights.
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Today, the Universal Declaration of Human Rights, which is binding on all members of
the United Nations, prohibits slavery in all its forms. Yet more people are enslaved today
than at any point in world history
According to Giddens (2009), recent research has documented that people are taken by
force and held against their will. From enslaved brick makers in Pakistan to sex slaves in
Thailand and domestic slaves in relatively wealthy countries like the UK and France,
slavery remains a significant human rights violation in the world today and against many
people's assumption, seems to be increasing rather than diminishing (Bales 1999)
The enslavement of children for work and sex is a problem in Africa, Asia, and South
America (Trafficking in Persons Report 2008).
Consequences of Social Stratification on the Lives of Individuals
Social stratification has crucial implications for the health and well-being of people. Social
stratification is directly related to the issue of inequality, power imbalance etc, and these
directly or indirectly influence the life chances of individuals in the social strata.
Health status of individuals is among one of these life chances which can be significantly
affected by one’s location in the stratification system.
The different stratification systems on the basis of age, sex, gender, ethnicity, religion,
occupation, etc, directly or indirectly promote unequal chances of living standards.
The key concepts in the relation between health and social stratification are the concepts
of vulnerability, risk and hazard.
Vulnerability is a sociological concept which refers to the “characteristics of individuals
and social groups [along the lines of gender, age, ethnicity, occupation etc;] that determine
[their capacity] to protect themselves, withstand and recover from disasters, including
health hazards based on their access to material and non-material resources”
Life Chances
Life chances are opportunities that people have of improving their life. These depend
upon aspects of stratification such as social class, gender, and ethnicity.
People who share these aspects are likely to have similar life chances. Life chances
include opportunities for:-
Employment
Education
Good health and well being
Housing Social mobility
Life expectancy.
Life chances are also affected by aspects of social stratification like gender, social class and
ethnic group e. g. Life expectancy is influenced in the following ways.
1. Gender: women tend to live longer than men , this is possibly because:
• Men are more likely than women to be in risky situations that may cause accidental
death including car accidents.
• Men in many societies consume more alcohol, tobacco and other drugs than women,
making them more likely to suffer from serious diseases.
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• Men’s work exposes them to risks, such as risks of accidents in mining and factory
work.
• There are also biological reasons for differences between the life expectancy of men
and women.
2. Social class: working class people have lower life expectancy than middle-class people in
the same society. This is possibly because:
• Working class occupations are more dangerous so there are more work related deaths.
• Working class people may live in unhealthy environments, such as near sources of
pollution or in damp cold houses.
• Working class people may not be able to afford good health care.
• Occupying a higher social class in a society improves your life chances and brings
greater access to social rewards. In contrast, people in the lower social classes are
forced to devote a larger proportion of their limited resources to the necessities of life
3. Ethnicity: minority ethnic groups tend to be low down the socio-economic scale and so
they are affected by the same factors as those that influence social class and life chances.
• Racial discrimination also comes in to affect access to services that enhance life
expectancy .e.g. reports from south Africa that Zimbabweans are denied urgent health care
• Disease prevalence maybe influenced by ethnic factors.
Social Mobility
The term social mobility refers to the movement of individuals and groups between
different socio-economic positions
It also refers to the ability to change positions within a social stratification system. When
people improve or diminish their economic status in a way that affects social class, they
experience social mobility.
Types of social mobility
1. Vertical social mobility- it means movement up or down the socio-economic scale.
Those who gain in property, income or status are said to be upwardly mobile.
Upward mobility refers to an increase—or upward shift—in social class Those who
move in the opposite direction are downwardly mobile.
Downward mobility indicates a lowering of one’s social class. Some people move
downward because of business setbacks, unemployment, or illness. Dropping out of
school, losing a job, or getting a divorce may result in a loss of income or status and,
therefore, downward social mobility.
2. Horizontal/lateral social mobility- individual in this case moves within one social
stratum, there is no success or failure on the part of the individual. What has only
happened is change of social position but the positions will be of the same prestige and
power as what happens when one changes employment without promotion or demotion
e.g. in Zimbabwe, from being Teacher to a Nurse.
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Causes of social mobility
Occupational change e.g. the child of a laborer may become an artisan or a technician
Educational change e.g. scholarship to a working class child. Education represents an
important means of intergenerational mobility. A person who was born into a poor family
but who graduates from college has a one in five chance of entering the top fifth of all
income earners as an adult (Isaacs et al. 2008).
Individual motivation and aspiration e.g. motivation to succeed
marriage
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-include baking, milling
3. there is tertiary which is the provision of services to other sectors of the economy
-include services like banking, insurance and tourism
START - UP STRATEGIES
-these are the sources of finance for entrepreneurs or refer to where entrepreneurs get income or
capital to start business
-sources of income include;
1. Personal savings
2. Bank loans
3. Lease
4. Aid
5. Finance companies like Tottengram
6. Borrowing from friends
ADVANTAGES OF ENTREPRENEURSHIP
-creates employment
-reduces poverty since people get money
-improves livelihoods for people
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-leads to development of new technology
-reduces unemployment rate
-leads to development of infrastructure
-generation of foreign currency
*However, the government lacks foreign currency to import cheap raw materials
-the government lacks adequate capital to give entrepreneurs
-the government has policy inconsistency
-some policies like Indigenization policy do not promote small scale entrepreneurship
-there is political instability in Zimbabwe which negatively affects business
-most people are negative on entrepreneurship. It is viewed as something for failures in life.
BUSINESS PLAN
-This is a document containing the objectives of the business
IMPORTANCES OF A BUSINESS PLAN
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- provides job description to organizational members eg duties of the manager
NB: Design your own business plan including various components and the name of
company.
FORMS OF ENTREPRENEURSHIP
a) SOLE TRADER
*However, sole traders usually charge high prices for their products
-they usually lack capital for expansion eg to expand a retail shop or expanding the farm
-their businesses usually die with founders ( the death of the owner usually causes a downfall to
the business )
-they usually suffer from unlimited liability due to limited capital
-they lack specialization which can reduce sales
b) PARTNERSHIPS
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2. names of partners
3.duties of each member
4. how conflicts are solved
ADVANTAGES
-raise more capital than a sole trader
-skills can be put together
-better decisions can be made because of numbers
-allows specialization
DISADVANTAGES
-Decision making is slow due to numbers
-Conflicts can lead to dissolution of the partnership
-limited in raising large capital volumes
-can lack continuity as one partner dies or is bankrupt
-sleeping or dormant partners do not actively contribute to the running of the business
c) CORPORATIONS
-These are bigger enterprises with headquarters in one country and branches in several countries
-example includes British Broadcasting Corporation
-other corporations include Unilever, Bata, Econet and Lonhro
-if these corporations exist in different countries, they are termed multinational corporations
ADVANTAGES
-Have very large capital volumes
-employ a very large number of people
-earn foreign currency to the host country
-lead to development of new technology
-improves government revenue through tax paying
DISADVANTAGES
-Exploit local labour in host country (employed for poor salaries and poor working conditions)
-causes stiff competition which then causes death of local industries
-causes retrenchment of workers if the company relocates (moves to the other country)
-more profits are repatriated to the mother (parent) countries
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-launch new products in the market
-remind customers of other products introduced back
-to fight competition from other suppliers of the same products
-attract customers so that they buy products
-fight adverse publicity by other people and the media
-to increase profits
-to increase sales
-to recruit employees through newspaper advertisements
-to inform customers on prices, how to use products and where to find them.
1. Formal business
2. Informal business
-These are again termed sectors of employment
a) Formal Business
-these are large enterprises which are registered with the registrar of companies
-this type of business operates under rules and regulations
-has written code of conduct
-is well organized
-usually employs skilled labour
-has many workers (employees)
-examples include all Ministries in Zimbabwe eg;
1. Ministry of Primary and Secondary Education
2. Ministry of Mines and Mining Development
3. Health and Child Care
-workers have regular salaries
-have regular working hours eg from 8am to 4pm
-there is high job security
*Job security is a condition when workers are assured that they will remain employed by
the same employer
-helps in planning purposes
-improves standard of living of the worker and family
-raises social status
-leads to job satisfaction
DISADVANTAGES
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b) Informal Sector Business
Def: these are small enterprises which are not registered with the registrar of companies
-they are an opposite of formal businesses
-they are usually individually owned or family owned
-usually employs relatives
-can employ semi-skilled and unskilled labour
-needs low capital volume ton start
-can be found at home (backyard industry)
-has irregular working hours
-has irregular salary
-poorly organized
-they are easy to form
-create employment for many people
-include enterprises like:
1. Brick moulding
2. Welding
3. Carpentry
4. Production of freezits
DISADVANTAGES
-the focus is to study the employment structure in different organizations based on whether one
is male or female
-in Africa and in Zimbabwe to be specific, men usually get better employment than women
especially before independence
-this is due to patriarchy
-Patriarchy is a system where males are more dominant than females
-women usually do housework
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-include –cooking
-gardening
-washing
-fetching firewood
-ironing
-nursing babies
-cleaning the yard
-women’s jobs are usually undermined (looked down upon)
-most women are under domestic work due to factors like :
1. they are socialized to be indoors
2 religion teaches them not to participate in public
3. nature- women bear and nurse children for example they do breast feeding
4. women are weak and cannot do heavy work as compared to men eg working underground in
mines
5. fear or lack of confidence in themselves due to socialization
GOVERNMENT INTERVENTION
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-emancipation of women through development projects like Cross Border Trading, Command
Agriculture and Poultry
-Awareness campaigns
-Use of legislations such as Equal Pay Act
-Def: Conflicts are disagreements mainly between employers and employees (workers)or
between employees themselves or departments
-conflicts include quarreling and fighting
1. Leadership style- employer can use autocracy that is excluding workers in decision making
2. Low wages or low salaries for the employees can cause conflicts also
3. Poor working conditions for example long working hours, lack of safety at work eg use of
dangerous machines
4. Abuse of office- is when employers exploit the employees eg male managers asking for
sexual favours from female employees
5. Unequal distribution of resources between departments eg vehicles. Organizations have
departments such as Production, Marketing, Quality Control, Human Resources etc
6. Incompatible personality- some personalities do not match at workplaces and this can create
conflicts
6. Poor communication for example by the supervisor to the employees (workers)
7. Change in organizations - some workers who cannot adapt to change can find it difficult to
adjust to new job requirements thereby causing conflicts
MANAGEMENT
Def: Managers are the people who control the operations of the industrial organization
-Have functions such as planning, organizing, staffing, directing, budgeting, recruiting,
controlling,
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INDUSTRIALIZATION IN ZIMABABWE
Def: Is when the country’s economy is based on the production of goods and services
-Industrialization has led to mechanization
-Mechanization is the use of machinery in the production of goods and services
MECHANIZATION
-Def: Refers to the use of machinery in the production of goods and services
-it can be in agriculture, manufacturing or any other sector
Advantages
-makes work easier as compared to manual working
-reduces the cost of training labour in doing different activities
-completing the jobs becomes very fast
-quality of life is improved through use of machinery eg in communication, the use of cellular
phones has changed positively the way of life of people
-with mechanization, high quality products are produced
Disadvantages
-expensive to buy machinery
-loss of job security since technology can replace workers anytime
-leads to automation – replacing workers with machines
-use of machines requires workers to be trained first in order for them to be skilled so its
expensive
-machinery leads to deskilling of workers since they no longer think but rather guided by the
operational rules
-causes high rate of unemployment since most of the work is mechanized
-mechanization causes alienation of the worker
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NB: Alienation is when workers do not identify themselves with the organization they are
working for
-workers do not feel to be part of the work place
-workers have no pride in their work
-workers cannot buy products of their labour
DIVISION OF LABOUR
-Is when work is split into various individual tasks that are easy to work on
-is closely linked to specialization
-Specialization is when the workers concentrate on one individual task eg in a car assembly
industry, one worker can specialize on electronics and the other on engines
Advantages
-workers gain skills due to repetition of one task and this improves production
-workers choose and do the work they are interested in
-leads to mass production – this is the production of a wide variety of goods and servives
-allows mechanization which makes work easier
-large scale production leads to employment of large number of workers
-mass production ensures low production costs which leads to low prices of goods and services
-division of labour leads to specialization which leads to production of high quality products
Disadvantages
-Def: These are organizations with an objective of protecting the interests of workers
(employees) negotiating their problems with employers
-Examples include
1. Zimbabwe Teachers Association (ZIMTA)
2. Progressive Teachers Union of Zimbabwe (PTUZ)
3. Zimbabwe Commercial Farmers Union (ZFCU)
4. Food and Allied Workers Union of Zimbabwe (FAWUZ)
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FUNCTIONS
-negotiating with the employers on the behalf of the workers for example negotiating on issues
of salary increases and working conditions
-act as a channel of communication between employers and employees
-helping individual members on work related issues eg suspensions
-help employees with informed decision making skills
-provide legal aid in case of disputes with the employer
-Arbitration – acting as third party in resolving disputes between employer and employee
Problems faced
-limited membership causes limited capital for growth
-divide and rule tactic by the employer disrupts achievements
-poor management skills affect workers negatively
-poor legal representation can lead workers to lose their jobs
-disunity among members causes failure of the workers’ unions
STRIKE
Causes of Strike
-poor salaries
-long working hours
-wild salary deductions
-lack of leave days
-lack of off days
-abuse of office eg using harsh words by the employer to workers
Solutions
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UNEMPLOYMENT
Def: Is a condition of people who are eligible to work but are without jobs.
-Unemployment rate refers to the percentage of those not working but officially defined as
looking for work.
-Underemployment means being employed at a skill level below the expected one based on
one’s education level and expertise
Causes
Effects
Solutions
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Population can defined as a numerical increase in people who occupy a certain area measured
within a period of time
Demography
Demography refers to the study of the size, composition, growth, and distribution of
human populations.
a) Birthrate
.
The higher the birth rate the more children are being born in particular year. A country’s
birth rate is described as “crude” because it is based on the entire population, not just
women in their childbearing years, it does not take into account age or sex differences.
Sociologists use the term fertility rate referring to the number of children born for every
1000 women of child bearing age each year.
Factors affecting the number of births (birth and fertility rate)
Use of contraceptives
The financial costs of having children
Emancipation of women
Social class-minorities tend to have more children
Religious beliefs- Catholics discourage contraception use as well as indigenous apostolic
white garment churches in Zimbabwe.
Cultural beliefs that favor large families as a sign of virility.
c) Migration
It refers to the movement of people from one area to another. It joins the birthrate and death
rate as factors in determining the size of a population.
Movement into a territory, or immigration. Movement out of a territory, or emigration
refers to the movement of people into and out of a specified territory.
To understand migration, we need to look at both push and pull factors. The push factors
are what people want to escape: poverty or persecution for their religious and political
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ideas. The pull factors are the magnets that draw people to a new land, such as
opportunities for education, better jobs, freedom to worship or to discuss political ideas,
and a more promising future for their children
Migration is sometimes voluntary, as when people leave a small town and move to a larger
city. In such cases, “push-pull” factors are typically at work; a lack of jobs “pushes” people
to move, and more opportunity elsewhere “pulls” them to a larger city. Migration can also
be involuntary.
Types and causes of migration
a) Internal migration- occurs when people move from one region to another within the same
country.
i. Rural-urban migration
Push factors in rural areas
Drought and famine
Poor health facilities
Low education standards
Lack of employment varieties
Pull factors in urban areas
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Entrepreneurship opportunities
Educational betterment
Health standards
Marriage
iv. Rural to rural
Marriage
Land distribution
Recreational facilities development e.g. dam, game park construction
b) International migration- occurs when people move from one country to another.
c) Voluntary migration
Marriage
Retirement
Education
Change in life style
d) Involuntary(forced migration)
War and asylum seeking
Persecution
Natural disasters and famine
Slavery
Overpopulation
Effects of migration on society
Positive effects on the place of origin
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Remittances which improve the social and economic welfare
Hybridization of cultures
Improved human resources with better interpersonal skills
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g) High prevalence of sexually transmitted infections (STI)
h) Lack of recreational facilities
i) Window inheritance
j) Circumcision
k) Polygamy
l) Antiquated beliefs
Crime
It is one form of deviance, specifically, behavior that violates particular criminal laws. Not
all deviance is crime. Deviance becomes crime when institutions of society designate it as
violating a law or laws.
Crime is the violation of a society’s formally enacted criminal law . It is punishable
through formal sanctions. Walking to class backward is a deviant behavior. Driving with a
blood alcohol percentage over the state’s limit is a crime.
Types of crime
The types of crimes committed are as varied as the types of criminals who commit them.
Most crimes fall into one of two categories— crimes against people or crimes against
property.
Crimes against people (Violent crimes) - are based on the use of force or the threat of
force. Rape e.g. Pastor Gumbura, murder and armed robbery e.g. Chidhumo and
Masendeke fall under this category.
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• Human Trafficking- compelling or coercing a person to engage in some form of
labor, service, or commercial sex. The coercion is overtly physical, but it can also be
psychological and subtle, such as a pimp who recruits prostitutes into a network of
sex work by initially seeming to be a boyfriend.
• Gender-Based Violence- the term used to describe the various forms of violence
that are associated with unequal power relationships between men and women.
Although both men and women can be victims of gender-based violence, it far more
frequently victimizes women and girls (Bloom 2008).
Property Crimes (Nonviolent crimes) - involve the destruction or theft of property but
do not use force or the threat of force. Because of this, they are also sometimes called
“property crimes.” Larceny, car theft, and vandalism are all types of nonviolent crimes.
If you use a crowbar to break into a car, you are committing a nonviolent crime; if you
mug someone with the crowbar, you are committing a violent crime.
• Identity Theft- is defined as the use of someone else’s personal identifying
information, usually for purposes of some kind of fraud (Allison et al. 2005).
• Elite and White-Collar Crime. Refers to criminal activities by people of high
social status who commit crime in the context of their occupation (Sutherland and
Cressey 1978). White-collar crime includes activities such as embezzlement (stealing
funds from one’s employer), involvement in illegal stock manipulations
(insider trading), and a variety of violations of income tax law, including tax
evasion.
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Definition of Deviance and Crime. Deviance entails the violation of social norms whereas
crime entails the contravention of enacted laws of criminal offenses
Breadth of concepts. The concept of deviance is much broader than that of crime. Crime
refers only to nonconformist conduct that breaks a law. Many forms of deviant behavior are
not sanctioned by law.
Nature of punishment. Deviance is not punishable by law but crime is always punishable
by law e.g. courts, imprisonment. Society has no coercive power to deal with deviance but
governments have the power of punishment to tackle crime.
Explicitness. Deviant rules are not written but criminal rules written.
Agents of social control. Agents of social control for deviance are societal pressure and
fear of gods whereas agents of control for crime are police and judiciary.
Severity. Deviance is not severe but crime can be mild to severe.
Social control
The term social control refers to the techniques and strategies for preventing deviant
human behavior in any society. Social control occurs on all levels of society.
In the family, we are socialized to obey our parents simply because they are our parents.
Peer groups introduce us to informal norms, such as dress codes, that govern the behavior
of their members.
Colleges establish standards they expect of students.
In bureaucratic organizations, workers encounter a formal system of rules and regulations.
Finally, the government of every society legislates and enforces social norms.
The underlying goal of social control is to maintain social order, an arrangement of
practices and behaviors on which society’s members base their daily lives. Think of social
order as an employee handbook and social control as a manager. When a worker violates a
workplace guideline, the manager steps in to enforce the rules; when an employee is doing
an exceptionally good job at following the rules, the manager may praise or promote the
employee.
The forms social control take can be divided into the formal and the informal.
People use informal social control casually to enforce norms. Examples include smiles,
laughter, a raised eyebrow, and ridicule. This is a result of informal sanctions. Informal
sanctions emerge in face-to-face social interactions. For example, wearing flip-flops to an
opera or swearing loudly in church may draw disapproving looks or even verbal
reprimands, whereas behavior that is seen as positive—such as helping an old man carry
grocery bags across the street—may receive positive informal reactions, such as a smile or
pat on the back
Formal social control is carried out by authorized agents, such as police officers, judges,
school administrators, employers, military officers, and managers of movie theaters. It can
serve as a last resort when socialization and informal sanctions do not bring about desired
behavior. This is a result of formal sanctions which brings formal social control. Formal
sanctions are ways to officially recognize and enforce norm violations. If a student
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violates her college’s code of conduct, for example, she might be expelled. Someone who
speaks inappropriately to the boss could be fired. Someone who commits a crime may be
arrested or imprisoned. On the positive side, a soldier who saves a life may receive an
official commendation.
Agencies of informal social control are also the agencies of socialization. They include:
The family— family members, particularly your parents, are very effective at discouraging
“deviant” behaviour. This is especially true when it comes to promoting or forbidding
gender specific behaviour- parents manipulate their children into behaving appropriately
(eg it may be acceptable for a boy to do things a girl would not be permitted to do).
However in modern industrial society the family functions have been affected which affect
informal social control.
The education system— teachers employ many informal sanctions to discourage certain
behaviour. This can range from a “look” to a more formal punishment such as a detention
for not completing work. The Hidden curriculum can also be employed by teachers to
encourage or discourage certain behaviour from girls and boys.
Peer groups— we all have a need to “fit in” with others and join a “cultural comfort
zone.” The peer group is very effective in discouraging inappropriate behaviour as those
members of the group who do not conform are ostracized from the group. Informal
sanctions such as gossip serves as an effectual means of social control. In BaTonga tribe of
Binga, gossip is still one of the tools used to control anti-social behaviour largely among
women. In cases of deviant behaviour, a song can be composed that is sung on traditional
events; hence this will instill fear of being sung in songs
The workplace— certain standards of behaviour are expected from certain occupations.
The work place provides formal sanctions to those who do not conform to this behaviour.
The mass media— the media presents images, perhaps in the form of stereotypes, of how
individuals and groups are expected to behave. The media informally sanctions deviance by
broadcasting acceptable and unacceptable standards. However the use of internet has posed
many threat in as far as informal social control is concerned because usually people access
it privately.
Religion—this is a very powerful form of social control to people who believe. In the past
religions provided formal systems of control as you could be sent to prison for disobeying
religious laws. Nowadays, religious controls are less formal and have an effect only on the
religious (the threat of being sent to hell is still a powerful motivator for good behaviour for
many!) By teaching what behaviour is not acceptable, and what the sanctions will be, they
are agents of social control. Informal social control works so well that most people behave
in an acceptable way most of the time. When informal social control doesn't work, for more
social control takes over and deals with the offenders.
The legislature
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• Members of parliament are responsible for debating on issues or bills that may be
passed into law. These laws may be forms of social control.
• Law may be defined as governmental social control
• Within systems of norms, societies have legal codes that maintain formal social control
through laws, which are rules adopted and enforced by a political authority. Those who
violate these rules incur negative formal sanctions. Normally, punishments are relative
to the degree of the crime and the importance to society of the value underlying the law.
The police
The role of the police force is to enforce the law and to investigate crimes.
• To enable them to do this, the police have rights that all very citizens do not; they can arrest
people, tell them to disperse (move on), and use reasonable force if they are not obeyed.
• Marxist sociologists see society as deeply divided they view the police as one of the ways
in which the ruling class maintains its power and wealth.
The police are servants of the ruling class.
They enforce laws the ruling class has passed, and make sure that the working class
does not threaten the system.
From this point of view, the creation of police forces was connected to the rise of
capitalism rather than of industrialism.
The police have been used against working-class and protest movements.
The police however do not only serve capitalism but also protect the working class against
crime. This is why there is a rather ambivalent attitude to the police; many people are rather
suspicious of them, disliking the feeling of being watched over, yet they turn to the police when
they need them.
Although the main duties of the police are solving crime, they spend a lot of time on other
work. A police officer is as likely to be in the police station, writing reports and carrying out
administrative work as to be on patrol. Traffic and dealing with accidents also take up a lot of
time.
The judiciary
This refers to the courts, which try those accused of crimes and convict and sentence those who
are found guilty.
• Most serious cases are dealt with by High court, with a judge and jury while minor
offences are dealt with by Magistrates Courts, which are presided over by a magistrate.
• The courts have a variety of sanctions (or sentences) available to them when someone is
found guilty of breaking the law –
Absolute discharge-- the person is guilty but no action is taken against him or her.
Conditional discharge -- no action is taken, but if the person commits another
offence he or she will be sentenced for both the new crime and the first one.
Fine-- the offender has to pay a sum of money. A fine is the punishment for about
three quarters of all those found guilty.
Probation order-- an offender who is on probation is supervised by a probation officer for
between six months and three years. This means the offender is being checked up on regularly
and also that he or she gets help to stop him or her offending again.
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Community service order-- the offender has to do work which is helpful to the
community without being paid. Sentences are for some hours of community service
Prison-- this is reserved for the most serious offences.
The penal system
This refers to the people and organizations that deal with offenders. These include prisons and
probation service. Their role is to deal with people who have been found guilty of offences. The
penal system has several purposes:
• To punish individuals who have been found guilty and provide retribution for the victims
of crime.
• To rehabilitate offenders, to try to ensure that they will not commit further crimes. To
achieve this, prisons may offer training and education, teaching skills so that offenders
will have a chance to get a job and “go straight.”
• To deter -- the punishment acts as a warning to others of what they can expect if they
break the law. The media play a part in this by reporting what sentences offenders have
been given.
• To protect members of the public from potentially dangerous individuals.
Recently there has been much debate about whether or not the penal system is effective in
achieving these aims. The debate has particularly focused on the prison system and whether or
not prisons rehabilitate, deter, protect or even effectively punish offenders. The fact that a lot of
prisoners reoffend and sent back to prison may suggest that the prison system lacks
effectiveness. However, it is difficult to think of another form of punishment which would be
more or as effective given the fact that the death penalty is outlawed in many countries around
the world (the USA is an obvious exception).
Formal social control in Zimbabwe has been heavily affected by lack of resources e.g. for
police and prisons, corruption in various institutions.
Measurement of Crime
Crime statistics have come up with different and conflicting conclusions. This is mainly
because the ways through which crime statistics is obtained have their own different
disadvantages.
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They have been intimidated by the perpetrator.
Shock, fear and embarrassment of the victim.
Seeing the crime as trivial or fear police see the crime as trivial.
Rape is particularly known to be vastly underreported. Victims may be reluctant to report
for a variety of reasons, including that the police will not take the rape seriously, especially
if the assailant was known to the victim. Also, the victim may not want to undergo the
continued stress of an investigation and trial. Proof of penetration, the identity of the rapist
and the fact that the act occurred without the woman's consent all have to be forthcoming.
A woman may feel that she is the one on trial, particularly if her own sexual history is
examined publicly, as often happens in such cases.
• Police do not record all crime that is reported to them because: -
Officers use their own discretion to consider crime worth recording. Research finds that
the police are less likely to “count” some rapes, such as those in which the victim is a
prostitute, was drunk at the time of the assault, or had a previous relationship with the
assailant.
Officers may want to run away from crime that has a lot of paper work.
Cases that do not have enough evidence may not be taken as crime.
Distribution of Crime
Some groups of people seem to commit crime more than others or at least get caught out
more than other people. Common trend seems to be that: - Young people are convicted of
crime more than older people.
• Men are convicted of crime more than women.
• Urban areas have much more crime than rural areas.
• Most criminals are people with a lowers class background.
• People ethnic minority background has more chances of arrest and conviction.
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Overall, nearly 5 times as many men as women found guilty or cautioned. Why do women
commit less crime?
Socialization. Boys and girls are socialized differently. Girls are expected to be more
passive, while boys are encouraged to be more active and also to be tough and be able to
fight when necessary. These differences may make it more likely that boys will get into
trouble with the police later.
Opportunity. Females often have less opportunity to commit crime than men. As children
and teenagers, girls are usually more closely supervised; parents will want to know where
they are, what they are doing and when they will be home. Boys are often given (or take)
more freedom. Later, women are usually responsible for looking after children. This also
restricts opportunities for crime. Women are much more likely to commit theft, usually
from shops, than violent crime.
Patriarchy- Heidensohn (1996) suggests that it is because of the ways in which women are
doubly controlled—by ideologies of appropriate behaviour for women in society and by
their role in the family. Being controlled in both the public and the private spheres ensures
that they are likely to be more conformist than men. In fact, all over the world, the greatest
gender differences in crime rates occur in societies that most severely limit the
opportunities of women.
Law enforcement agents-law enforcement officials are gender biased. They reluctant to
define women as criminals. Police and other officials regard female offenders as less
dangerous than men and ignore some activities for which males would be arrested.In
Zimbabwe, a woman cannot be convicted for rape but aggravated indecent assault (section
66 of the Criminal law (codification) and reform Act chapter 9:23). Behavior of a pregnant
woman is regarded as abnormal and unstable during and 6 months after delivery. So courts
are lenient in sentencing them. Also woman nursing a child serves half of the full sentence as
the other is regarded as being saved by the child she is nursing (it is not usually considered
relevant if a man on trial has children).
Biological determinism - men are more aggressive because of hormonal differences (in
particular, the presence of testosterone).Arguments based on biological determinism
assume that differences between women and men are “natural” and, presumably, resistant
to change. Women are also preoccupied with reproduction. (Refer to notes on gender).
Statistics underestimate female crime
The statistics only record crimes reported to the police and recorded as crimes. It may be that the
types of crime women to commit are less likely to be reported; perhaps women are better at
concealing the evidence
Juvenile delinquency
Delinquency refers to the undesirable antisocial behaviour of young people. It may include
some crime, but it also covers deviant behaviour that is not criminal, such as defying
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authority, chewing tin from school and so on. It can cover staying out late, wearing,
outrageous dress or tattoos and body piercing. For girls, sexual activity under the age of 16
may be a cause for concern.
Explanations of delinquency
Some of the factors linked to delinquency are:
family problems such as the breakdown of the parents’ marriage
failure at school
Use of alcohol and drugs.
Availability of time because young people are least likely to be tied down with a job and
a family. Matza has called youth a period of drift, when young people do not feel totally
committed to society.
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(d) Social class and crime
It seems that there is a strong link between a person's position in the social class hierarchy
and their likelihood of committing a crime. In simple terms, the lower their class position,
the higher their criminality. Indeed, working-class young people have the crime rate that is
about eight times higher than that of upper or middle class youth.
When you look at the prison population, it is a similar story, with working-class people
being hugely overrepresented. Crime rates in inner city areas and council estates are also
typically higher than in moral areas or the suburbs. These areas, of course, are largely
working class.
However, many sociologists believe that the crime rates in relation to class say more about
the structure of society rather than the reality of the situation
When and if white-collar criminals are prosecuted and convicted, they tend to receive
somewhat lighter sentences. Middle and upper-income people may be perceived as being
less in need of imprisonment because they likely have a job and high-status people to
testify for their good character. White-collar crime is simply perceived as less threatening
than crimes by the poor.
(e) Geographical location and crime
Crime rates are higher in urban areas than in rural areas. This so because:
In urban areas there are greater opportunities for criminal activity with presence of
shops, warehouses etc
In urban areas there is far less informal social control. People do not know each other
and are therefore less likely to be inhibited in stealing from another locally.
Houses in urban areas are more nucleated necessitating hiding of criminal activities.
High technological use in urban areas.
Socialization through media in urban areas.
High active population in urban areas
However these statistics can be criticized on the grounds that policing in rural areas is
different from those in urban areas. In rural areas policeman are less likely to arrest
offender, preferring merely to warn them. Some know offenders in person thereby affecting
crime statistics.
MASS MEDIA
The mass media are the means for delivering impersonal communications to a vast
audience. The term media (plural of medium) comes from the Latin word for “middle,”
suggesting that media connect people.
Mass media arise as communications technology (first newspapers and then radio,
television, films, and the Internet) spreads information on a massive scale
Giddens (2009) notes that these are referred to as 'mass' media, because they communicate
to a mass audience comprised of very large numbers of people.
According to Andersen (2017) the term mass media refers to the channels of
communication that are available to wide segments of the population— the print, film, and
electronic media.
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Communication refer to the transfer of information from one individual or group to
another
The mass media have extraordinary power to shape culture, including what people believe
and the information available to them.
Your way of dressing, talking, and even thinking has likely been shaped by the media,
despite the fact that most people deny this, claiming “they are just individuals.” For many
families, TV and video are the “babysitters.”
One of the truly powerful communicators of culture is television.
The widespread availability of Internet-based blogs, chat groups, and social networks is,
however, radically changing how people communicate, including about current events.
Young people, especially, spend more time using computers for games and other leisure
activities than they use for reading.
Facebook, Twitter, Snapchat, WhatsApp and other electronic networks have become such
a common form of interaction that they are now referred to as social media—the term used
to refer to the vast networks of social interaction that new media have inspired.
Such usage increases the possibility of democratic participation by allowing the open
discussion and transmittal of information.
At the same time, however, these forms of communication can mean increased
surveillance, both by governments and by hackers. As with other forms of culture, how
Ownership and control of mass media is used to create a picture of the social world
beneficial to the ruling class.
Owners have ultimate control over a company and have power over which type of audience
will be reached. Like managers control a business, media ownership and control is
ideological because the ruling class is trying to control how people see the social world.
The ruling class is able to control directly and indirectly how people think about the things
happening in society by their ability to control and limit the information people receive.
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The state may impose censorship on the mass media. Governments have also taken over the
control or certain media in order to protect local media and industry. Where the state
controls the media, the editorial policy focuses on satisfying the needs of the Government.
The Government can introduce limiting legislation limiting the ownership of different
forms of media
Advantages
It is not guided by an individual interest. It is media for the people.
It can act as a voice for the voiceless. It accommodates voices of general public
Contents are considerably more credible, reliable and accurate compared to that of
independent media
State media have far much greater reaches than independent media. They are preferred
for national campaigns which require maximum public attention.
Disadvantages
It serves a particular interest group not general people. Usually current regimes use it as
a propaganda tool e.g. ZBC has been labelled a propaganda tool for ruling party
ZANU PF
It can be manipulated by the ruling party hence reducing its credibility and efficiency
It is not independent of the government as the government may censor the content
which it deems illegal, immoral or unfavorable to e.g. Channel 2 was removed for being
accused of broadcasting lesbianism and gay behaviour contrary to our constitution
Private ownership
These are commercial media house that is privately owned for profits (e.g. the
gazette) and community media houses that are owned and controlled by
communities (e.g. radio dialogue).
Advantages
Owners are in control of their company
Provides more opportunity for advertising
More diverse shows which might not be offered by state media
Disadvantages
It can be biased and it is not obliged to provide impartial or unbiased information e.g.
The Daily News and News Day have been accused of being biased towards the
opposition MDC
The owner can force his opinion to be reported by the workers
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They exploit their power position to manipulate the content of the media.
Capitalist media owners tell news editors stories to cover and views to put across.
The media ends up putting across the views that serve the interest of capitalism.
The media reflects the ideas of the ruling class (including the media owners).
Media reinforces and broadcast the world view of the elite.
The views of the ruling class are presented as the natural, common-sense views society
should hold.
It means one set of ideas dominates over other ideas, a phenomenon known as cultural
Hegemony/supremacy.
Media Content
Media regulation policies in many countries have directly influenced the content of the
media.
In politics, properties of media corporations bring in their political views, which are a cause
of concern to political parties holding different political positions.
Through editorial policies they dictate the form of content, which should appear in their
media.
The content of the press may be in the ownership of most newspapers. The contents may be
biased and distorted deliberately. This may also influence voting behaviour during elections
of given Governments.
The media content maybe biased towards the needs of pressure groups such as women
action groups. The media may help the pressure groups to highlight issues concerning
gender and age.
Different perspectives and ideology can influence the content of different media. The
capitalists would ensure that the media content propagates their values and ideology.
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Functions of Mass Media
Surveillance/Information function- The media provides us with a continuous flow of
information about our society and the world, from webcams and radio reports alerting us to
traffic jams, to rolling weather reports (e.g Cyclone Idai warning), the stock market and
news stories about issues that might affect us personally.
Interpretation function- Media outlets interpret messages in more or less explicit and
ethical ways. Newspaper editorials have long been explicit interpretations of current events,
and now cable television and radio personalities offer social, cultural, and political
commentary that are full of subjective interpretations. Although some of them operate in
ethical grey areas because they use formats that make them seem like traditional news
programs, most are open about their motives.
Socialization and Instructive function- Some media outlets exist to cultivate knowledge by
teaching instead of just relaying information. TV has great potential in socialization
e.g. The History Channel, the National Geographic Channel, and the Discovery Channel, serve
more instructive functions
- The mass media is a powerful socializing agent. For sociologists significance of the media is
not limited to the content of media messages. Media affect how we learn about our world and
interact with one another. Media literally mediate our relationship with social institutions
Offers social control- media stresses the basic values of society in their contents,
emphasizing the difference between the normal and the deviant. This emphasis is
achieved in two ways:
By selection of material. A typical news story consists of a ‘shocking’ event, such as a
violent crime which highlights what society disapproves of-normal everyday behaviour
is not regarded as news
By presentation, reporting deviant events in a way that shows they are not approved
ofnewspapers generally present their news on criminals, drug takers, etc. in such a way
as to show their disapproval.
Linkage or Bonding function-Media outlets can bring people closer together, which serves
the bonding function. For example, people who share common values and interests can
gather on online forums (e.g. social media), and masses of people can be brought
together while watching coverage of a tragic event like September 11 (2001) disaster in
America.
Diversion function- We all use the media to escape our day-to-day lives, to distract us from
our upcoming exam, or to help us relax. When we are being distracted, amused, or relaxed,
the media is performing the diversion function.
Entertainment-The media provides amusement, a diversion from the rigors of work and
acts to reduce social tensions. This is essentially the function of a release valve for society,
allowing people to set aside their problems and conflicts, at least temporarily.
Mobilization-The media can be used to encourage people to contribute to economic
development, to support and uphold moral rules and to mobilize the population in times of
war. This can be through very direct public campaigns, but also in much more subtle ways,
such as the moral tales within soap operas or films, for example.
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Impact on social behaviour
Online social networks, in fact, have become a new way of promoting consumption.
Advertisers have traditionally marketed products and services through spot ads, mass
mailings, or billboards, whether they are promoting flat-screen televisions or public service
messages like “Don’t drink and drive.” Recently in 2020 , various media platforms have
been used to alert people on the spread of COVID 19 e.g. “ stay home and travel
tomorrow” mantra via ZBC.
Media plays an important role in creating and propagating shared symbols.
Media can construct symbols on its own.
By using symbolic interactionist theory, researchers can look at the ways media affects a
society’s shared symbols and, in turn, the influence of those symbols on the individual (Ja.
Feminists share the view of conflict theorists that the mass media stereotype and
misrepresent social reality.
According to this view, the media powerfully influence how we look at men and women,
communicating unrealistic, stereotypical, and limiting images of the sexes.
Women as sex objects-Women are often shown as being shallow and obsessed with
beauty. They are more likely than men to be presented unclothed, in danger, or even
physically victimized. Pornography presents women as sex objects and seems to make
viewing women that way acceptable. In music videos, women wear sexy and skimpy
clothing and are more often the object of another’s gaze than is true for their male
counterparts; music videos are especially represented in sexualized ways (Coy 2014;
Collins 2004). Many health professionals and researchers see the persistent media
portrayal of ideal female bodies as a contributory factor in the problem of eating disorders,
particularly amongst young women.
Unequal news coverage-When women achieve newsworthy feats in fields traditionally
dominated by men, such as professional sports, the media are often slow to recognize their
accomplishments. Even when they are covered by the press, female athletes are not treated
equally by television commentators. When they are not successful, they are more likely than
men to be described as lacking in athletic ability.
Media reinforce and maintain gender divisions- it reproduces patriarchal ideology. Men
still fill many journalist.