Abstract

JOLLIBEE

Jollibee Foods Corporation (also called JFC, and popularly known as Jollibee) is a Filipino

multinational chain of fast food restaurants headquartered in Pasig, Philippines. The company

operates through following business segments: Food Service, Franchising, and Leasing. The

Food Service segment engages in the operations of quick service restaurants and the manufacture

of food products to be sold to Jollibee Group-owned and franchised QSR outlets. The

Franchising segment is involved in the franchising of the Jollibee Group's QSR store concepts.

The Leasing segment leases store sites mainly to the Jollibee Group's independent franchisees.

With the success of its flagship brand, JFC acquired some of its competitors in the fast food

business in the Philippines and abroad such as Chowking, Greenwich Pizza, Red Ribbon, Mang

Inasal, and Burger King Philippines. As of January 2015, JFC had a total of more than 3,000

stores worldwide, with system-wide retail sales totaling 82.1 billion pesos for the fiscal year

2011.

Company Background
Business name
 Jollibee Foods Corporation (also called JFC, and popularly known as Jollibee.

 Jollibee was initially named "Jolibe", but changed its name to "Jollibee” to emphasize

that it’s a combination of the words “jolly” and “bee”.

Business ownership
  Jollibee Foods Corporation (abbreviated as JFC and Jollibee Group) is the owner of

fast food brand Jollibee.

Business description/structure

 The Company core business is the development, operation and franchising of its quick-

service restaurant brands.

a. MISSION

To be one of the world’s top five restaurant companies.

 All our brands are trusted and well-loved, craved around the world:

 Renowned for consistently great tasting food.

 Recognized for high value for money.

 -Endeared for warm and sincere distinct service to our customers.

 -Admired for our beautiful stores in excellent location.

 -We are acknowledged as one of the Best Companies to Work for, regarded for our

 Efficient systems and processes, highly engaged teams and people-focused culture.

b. VISION

To serve great tasting food, bringing the joy of eating for everyone

 Products and Services of JFC

 Offered Burgers Chicken Noodles Rice Meals Sandwich and Sides Desserts

Breakfast.

 Jollibee is awake for 24 hours to serve its customers.

 Open all day and all night.

7000 Jollibee Express Delivery Service.

 Birth day party: throw a Jolly Kiddie Party! It’ll be fun. It’ll be enjoyable. It’ll be

absolutely memorable.

Brief history

In 1975, Jollibee, a famous fast-food company worldwide, was founded in the Philippines. Tony

Tan Caktiong, the company’s creator, first opened an ice cream shop, which eventually inspired

the creation of the Jollibee brand. Since then, Jollibee has expanded to over 1,400 locations

throughout numerous nations, making it one of the world’s most well-known and prosperous

fast-food chains. The company’s success can be ascribed to several things, such as its emphasis

on client happiness and flexibility in responding to changing market conditions. Jollibee’s menu

features a variety of options to suit various tastes and preferences, including traditional Filipino

cuisine and burgers, chicken, and spaghetti.

Jollibee’s entry into international markets was one of its greatest successes. Due to its success in

the Philippines, the business was able to grow and enter new markets, such as the U.S., the

Middle East, and Asia. The company has gained popularity among customers in various nations

thanks to its well-known brand and emphasis on regional menus and marketing.p00p00pl

Its success can also be ascribed to its excellent management, as Tony Tan Caktiong and his

family hold a sizable part in the business. By maintaining its mission and emphasizing customer

satisfaction, the company has been able to differentiate itself in a cutthroat market thanks to its

ownership structure. Jollibee’s success may be linked to its emphasis on client satisfaction, menu
diversity, and capacity for market adaptation. These assets have assisted it in becoming one of

the most prosperous and well-known fast-food chains, along with its strong leadership and

ownership structure.

Enterprise Business Processes;

- purchasing of raw mats production

Procurement. Jollibee’s raw materials processed and manufactured products are imported and

are grown by their suppliers. Jollibee has developed long-term deals with these partners. This

means that the supply chain works in a reliable working environment between the supplier

and Jollibee. In addition to that, the Jollibee openly supports their suppliers like farmers- the

JFC supports them financially and technically. However, due to global trade barriers-

especially for their international branches and franchises, coupled by the increase in oil

prices, it is possible that Jollibee procure its raw materials from the country on where there

are located and also process within the country. This also could lead to reinventing the

corporation’s procurement process, and obtain what is available in the country Manufacturing

-sales and marketing

One of Jollibee’s value chain key element is marketing and effective ad campaigns. Jollibee ads

reach the customers through media by using celebrities to promote the company’s products and

citizenship, and also through different social-media sites such as-YouTube, Facebook, Instagram

and twitter. Jollibee also launch its online delivery in its webpage that allows everyone to have

an easy access upon ordering at home especially to individuals who do not have telephone at
home.Also,Jollibee’s culture of family values is very well communicated through publicity

moves such as MaAgaang Pasko which is the longest-running corporate social responsibility

program by a fast food chain

– human resource

- finances

Business Trend

-Philippine trend

-International trend.

Enterprise Analysis

-SWOT

- Porter’s Five Forces analysis