AMANDLA VISION DRIVEN GROUP REG; 2022/277944/07

AMANDLA FOODS 'BUTCHERY VIA CHISA-NYAMA

I. AMANDLA VISION DRIVEN GROUP

II. I. EXECUTIVE SUMMARY
Our plan is to open a Butchery with a chisanyama business that will sell and serve meat for the locals.
Our management team consists of 2 member which is Mr Sphamandla Mokoaqatsa managing director
and Mrs Tabita Tsotetsi Operations Manager. Our team has the Management skills as per qualification of
the managing director and experience in running small family business with microsoft skills and the
operational manager has 10 years working in the arbotuor business this expertise will be used to
successfully grow this business. Our market size is estimated at 5000 households, and our customer base
consists of the local people of different walks of life and standard of living we cover the local family
budget. We will market to our target customers using the following methods :word of mouth, social
media , and promotions . In order to get this business off the ground, we require R 250 000.00 in funds, for
the purposes of will be to formal establish the business which is equipment and . Our goal is to reach to
as many people in my neighbourhood Petsana provided and served with the best quality and healthy
meat and meals at an affordable prices in the first week of match 2025.

III. II. BUSINESS DESCRIPTION

This is BUTCHERY WITH A CHISAYNYAMA business will operate in the Food industry. Our mission is to
provide and serve best quality healthy meat with an experience of buy and braai relax and eat of
standard for locals, and our vision is to serve our people the best.

We are selliing meat from red meat to white meat, mince ,wors, chicken and pork, fish with exceptional
experience of buy and braai also relax while you enjoy our variety of local in house dishes and
refreshments with kids treats aswell, and our competitive advantage is we are based locally and easy
and accessable location for local where transportation fee is not necessary plus will be the only one
locally to provide products and services of this standards and style within our space town and township.
Currently, the alternatives that buyers use are to take transport or take a long walk to town to just to get
the meat at very high prices and they all have to do it themselves all the braaing for themselves.
However, those alternatives lack .

This specific industry is of local meat marke and resturant (chisanyama) is experiencing rapid growth
propelled by burgeoning interest among consumer in sustainably and premium-quality meat products
and services. Given those predictions, our company will perform successfully because webare the only
local based meat market reasoning backed by market . We plan to reach 15 % in yearly sales and to
increase our annual sales by 30 % over the next 12 months.
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 IV.III. MARKET ANALYSIS AND COMPETITION
After analyzing the market and researching the demand for this products/services, we have
determined that this is the best time to permeate the market because .

Our market target market demographic comprises health -conscious individuals seeking wholesome
food choices, local food enthuasiasts with penchant for supporting community-based enterprises, and
discerning high-end resturant and local businesses seeking top-tier meat suppliers.

We determined that there is enough demand for our products or services within this particular segment

COMPETITIVE ANALYSIS

Currently, our biggest competitors are town(Reitz) butcheries and supermarket stores in town. What
separates us from the competition are locally based and no transport fee accessable.
In comparison to what’s offered on the market, our prices will be affordable to the community
standards,

Our market analysis has pinpointed a range of competitors encompassing national grocery chain and
butchery shops. To distinguish ourselves within this competitive landscape. We willl prioritize setting
ourselves apart through a steadfast commitment to uncompromising quality and unparalled customer
services.

Here is an estimated comparison of our business to existing competitors:

CATEGORY OUR COMPANY COMPETITOR 1 COMPETITOR 2

Est. Yearly Revenue R000,000 R000,000 R000,000

Price Level Average High High

No. Employees 6 6 14

Quality High Average Low

 V. IV. MARKETING AND SALES PLAN
AMANDLA FOODS butchery via chisa-nyama will stand out by offering locally source ,sustainable meats
and personalized services. Our marketing will blend digital ads, social media, word of mouth and local
events to attract customers. We'll provide promotions and loyalty program to encourage repeat visits
and partner with local farms to maintain a high-quality meat supply

Advertising and promotion are essential to getting the word out about our business, and we expect to
implement a online system where you can buy online come and collect or choose for delivery, which
will include raw meat or prepared meals

V. OPERATIONS AND MANAGEMENT PLAN

Our physical business locations will be in 1524 Petsana Mponeng str because its on the main road and
the center easy to access. Other physical requirements of our business are wharehouse, specialized
equipment, facilities, operational costs.

Ou will be a team of 5 staffing requirements are a head butcher and assisted, master braai and sales
associate, and . All staff will undergo extensive training in meat-cutting techniques ,food safety
protocols, and customer service.

VI.VI. INVENTORY MANAGEMENT

We will source our meatsfrom local farms and suppliers known for theircommitment to sustainable and
ethical practices. Our inventory will be carefullymonitored to ensure freshness and minimizewaste, with
regular inspections conducted to maintain quality standards.

CUSTOMER SERVICES
We will prioritize providing personalized services to every customer, offering recommendations and
accomodating special requests. Our staff will be trained to provide information about various cuts of
meat,cooking methods and recipe ideasto enhance the shopping experience/
 VII. VII. FINANCIAL PLAN
A. START-UP COSTS

CATERGORY AMOUNT
Leasehold improvement/equipment
Initial inventory
Marketing and advertising
License,permits and legal fees
Total start-up costs

B. SALES FORECAST

YEAR Sales Forecast Annually Rate

C. OPERATING EXPENSES

EXPENSE TYPE Monthly Amount

Rent,utilities, wages,insurance, marketing expense
Total monthly operating expense

D. Break-even Analysis

Time to break-even Monthly break-evenpoint

6 Months

MANAGEMENT TEAM
A, Key Personel
Sphamandla Mokoaqatsa Founder & ceo qualified General Manager
• Visionary leader and primarydecision-maker
• Develops and implemts the company strategic plan
• Manages overalll operations and resources
• Represents the company in public and stakeholder interaction and marketing
• oversee company policies and sets high level goals.
B. Operations Manager

• Manages day to day operions to ensure efficiency and productivity

• Implements operational policies and procedures
• Coordinates cross-departmental activitiesto streamline processes
• Oversees supply chain management and logistics
• Ensures compliance with industryregulations and standards

VIII. VIII. SUPPORTING DOCUMENTS AND ATTACHMENTS

Attached here are the documents that support the information provided in the plan, including

Possible items to attach:

 Detailed market research
 Industry information
 Site/building plans
 Any supporting material