Advertisement Writing (Class 12)
Format, Examples
An Advertisement is a kind of public notice asking for or offering services or buying and
selling property, goods etc., or providing information about missing persons, pets, etc.
♦ There are two kinds of advertisements:
1. Classified;
2. Commercial
♦ Classified Advertisements:
You will come across classified advertisements in the columns of newspapers and
magazines. Important features of a Classified Advertisement are:
No designs and the language to be factual.
Simple, formal and to the point.
Comprehensive, must not leave any important matter.
Never be too lengthy (confine to the word limit).
Important Tips to be followed
♦ Classified advertisements
1. Clearly state the category at the top, e.g., For Sale’, ‘To Let’, etc.
2. Give all necessary details in points using short phrases.
3. Give contact address, name and telephone number.
4. Put the advertisement in a box.
♦ Kinds of Classified Advertisements
1. Situation Vacant/Wanted
2. Lost and found
3. Sale and purchase
4. Accommodation wanted
5. Educational
6. Placement services
7. Matrimonial
8. To Let
9. Tuitions
10. Packers and Movers
11. Kennel
12. Travels and Tours
♦ Necessary Information
♦ Situation Vacant
Specify the post and number of vacancies
Eligibility criteria required.
Name of the Company (optional)
Age and sex of the candidate
Payscale and perks
Mode of applying
Contact address and phone number
♦ To-Let
Type of accommodation, Number of rooms/ floor
Whether it is independent or an apartment.
Rent expected
Type of tenant required: Bank employee / small family.
Whom and when to contact.
Contact address/phone number
♦ Kennel;
Breed of dog
Age
Colour
Training
Price expected
Contact address and phone number
♦ Packers And Movers
Specify the services
Give reason why you should be given a chance
Area of work
Whom to contact
Contact address and phone number
♦ Vehicles For Sale
Make Maruti/Hyundai/Honda, etc.
Model/colour/accessories/year of manufacture/mileage
Condition
Ownership details
Price expected
Contact address/phone number
♦ Property For Sale
♦ Plot for sale:
Location: where it is
Area: In square meters /yards
Name of the development authority
Price expected
Contact address/ phone number
♦ Lost And Found
Begin with LOST/FOUND
Description of the article
When & where the article was lost/found
Reward for finding it
Contact address and phone number
♦ Travels And Tours
Name of the agency
Destinations and durations
Details of the package
Discounts, if any
Contact address/phone number
♦ Tuitions
Classes and subjects
Special qualities of the tutor
Qualifications and experience of the tutor
Previous results of his/her students
Contact address/ phone number
♦ House/Flat For Sale
Type of accommodation. No. of rooms/floor
Whether it is independent or an apartment
Price expected/negotiable
Location—where it is
Area: In sq. metres / yards
Name of the development authority
Whom and when to contact
Contact address/phone number
Commercial Advertisements:
♦ Commercial or Display Advertisements
These are designed for commercial purposes.
Require more space, hence are costly. Must be attractive with visuals, catchy
phrases and slogans
♦ Main Features:
Must be attractive with a catchy caption, heading or sub-headings.
Figurative language (alliteration and metaphors especially).
The proportionate spacing of fonts with different sizes.
Usually attractive with catchy slogans, punch lines, witty expressions, pictures or
sketches.
Special offers or discount, if any.
Details of the product or event given in a clear, precise way.
Give name, contact number and address of the advertiser.
Present the matter in a box.
Previous Years’ CBSE Examination Questions:
Question: You want to sell your newly built flat. Draft a suitable advertisement in not more than
50 words to be inserted in the classified columns of ‘The Hindu’ giving all necessary details. You
are Niranjan, 247, J.P. Nagar, Bengaluru. (All India 2009)
Answer: New flat for sale
Newly built, ideally located flat for sale on M.G. Road. Two bedrooms with attached
toilets, huge drawing-cum-dining and servant room, spacious and well-lit. Barely 10
minutes’ drive from the airport. In close vicinity of reputed schools and multi-speciality
hospital. Expected price: 25 lacs. Contact Niranjan, 247, J.P. Nagar, Bengaluru.
Question: You are General Manager of Ivy Software Solutions, Agra Cantt, Agra. You need a
software engineer for your organisation. Draft an advertisement in not more than 50 words to be
published in ‘The Times of India’ under the classified columns. (Delhi 2010)
Answer:
Situation Vacant
Wanted software engineer for Ivy Software Solutions, a leading name in computers.
Candidate should possess a Master’s Degree in Computer Software Programming and
at least 3 years’ experience with a known computer concern. Remuneration no
constraint for suitable candidate. Apply with detailed resume within ten days to General
Manager, Ivy Software Solutions, Agra Cantt, Agra.
Question: You are the General Manager of E.V.L. Company which requires posh bungalows in
company lease, as guest houses. Draft an advertisement in not more than 50 words under
classified columns to be published in ‘The New Indian Express’.
Answer:
Accommodation Required
EVL Company requires posh bungalows to be used as guest houses by their executives
and guests. Accommodation in a centrally located, posh area, with power back-up
facility and uninterrupted water supply is a must. Close proximity to the market will be
preferred. Owners please contact: General Manager, EVL Company, Delhi.
Question: You want to rent out your newly constructed flat in the heart of the city. Draft an
advertisement in not more than 50 words to be published in ‘The Deccan Herald’, Bangalore
under classified columns. Give all the necessary details. You are Mohan/Mahima of Jayanagar,
Bengaluru. (Delhi 2011)
Answer:
Available For Rent
Newly constructed flat on M.G. Road with 24 hrs. water and electricity back-up facility. Has two
bedrooms with attached bathrooms, one huge drawing-cum-dining. Expected rent? 24,000 p.m.
Company lease only. Contact: Mohan, Jayanagar, Bengaluru.
Question: You are Mohan/Mohini, General Manager of PJC. Industries, Hyderabad. You need
an accountant for your company. Draft, in not more than 50 words, an advertisement to be
published in ‘The Hindu’ in classified columns. (All India 2012)
Answer:
Situation Vacant
Wanted Accountant with a Master’s Degree in Commerce and minimum of three years’
experience in a reputed firm. Candidate should not be more than 30 years of age.
Remuneration no bar for a suitable candidate. Apply with detailed resume within seven
days to Mr. Mohan, General Manager, P.K. Industries, Hyderabad.
Question: You are Keshav/Karuna, interested in purchasing a house in Bengaluru. Draft
in not more than 50 words an advertisement to be published in the classified column of
a local daily giving the details of your requirement. (Comptt. Delhi 2012)
Answer:
Accommodation Wanted
Need a 300 square yards newly built bungalow in a prime location in Bengaluru for
immediate purchase. Three bedrooms with attached bathrooms, drawing room, dining
room preferably in close vicinity to a market-place. Contact: Keshav/Karuna; Mobile:
9812345678
Questuon: You have lost your leather wallet containing your Examination Entry Ticket
for Class XII while travelling by bus from Banashankari to M.G.Road in Bangalore. Write
an ad/ notice in not more than 50 words, to be published in ‘Deccan Herald’. You are
Pranav/Parveen, 12 Gandhi Road, Bengaluru. (All India 2012)
Answer:
Lost And Found
Lost a black leather ladies wallet containing my Examination Entry Ticket for class XII
travelling on Bus Route no. 123 from Banashankari to M.G.Road on 15th Feb., 20xx.
Anyone who finds it please contact urgently Parveen, 12, Gandhi Road, Bengaluru.
Suitable reward for finder.
You have cleared your IIT Entrance Exam and so want to sell off the reading material
you have with you. Write an advertisement to be placed in the ‘For Sale’ columns of a
local daily giving all details of the material you have with you in not more than 50 words.
You are Mohan/Mohini. Contact No. 9811111111. (Comptt. Delhi 2014)
Answer:
For Sale
IIT Entrance Exam books of IITJEE and Brilliant worth Rs. 6,000 for sale. All books are
in mint condition. A rare chance to prepare for IIT Entrance Exam with all the relevant
study material at half the price. Those interested please contact Mohini, Contact no.
98111 11111.
House For Sale
3 BHK with attached baths, modular kitchen, 2,000 square feet house built three years
ago for immediate sale in Greenwood Society, Sector-52, Gurgaon. Owner going
abroad. Price expected is as per the ongoing market rate. Must sell soon. Contact no.:
XXXXXX
To-Let
3 BHK Flat available on rent in Dwarka, Delhi. In close proximity to Metro Station,
Sector 10, Dwarka. Society flat, with complete security and ample parking space. 12-
hour electricity backup available. Expected rent Rs.25,000 p.m. Contact Sanjay Gupta,
Mobile no.: 9891 xxxxxx.
Honda City For Sale
2015 August, Honda City for Sale, Silver colour, done 24,000 km. single-owner drove,
top-end model. Excellent condition. Price expected 4.5 lacs, Non-negotiable. For any
other queries contact: Ram, Mobile no: 123456789 between 9 am to 5 pm.
