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The document features a variety of comic-related content, including interviews with notable figures like Todd McFarlane and discussions about comic book trends and industry challenges. It highlights the popularity of Advance Comics and its extensive listings, as well as upcoming features in future issues. Additionally, it addresses the struggles of DC's Impact line and the need for comics to appeal to new readers.
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ae rt »Ie es Returns With A
Vengeance!
Published in Association with Malibu Comics. SPAWN is a trademark of Todd McFarlane. Artwork©
1992 Todd McFarlane. Malibu Comics is a division of Malibu Graphics Publishing Group."101,000 Readers Make
Advance Comics #11!"
Aavance Comics features the most listings,
over 2,000 items every month. This huge selection and
easy-to-understand categories have made Advance Comics
the favorite for readers around the world.
Advance Comics is #1 for comics, cards,
video, games, fiction and lots more.
“Average paid circulation of consumer version of Advance Comics during the last six months.
(© 1992 Catal Cy Darth, ne MSACONTENTS
(ee NUMBER
10 McFarlane Interview
The return of ode NeFarane. "Nu sa
. 18 SkyBox Interview
° ‘Whatever you do, don't call them Impel.
OUR COVER STORY 23 Spawn
reveals all you wanted to MeFarane's creation reveale
know about Todd McFarlane 24 30 Years of Spidey
and his new cre- ‘Spider-Man's cool, but why?
ation for Image
Press, Spawn.
26 Lunch With Marvel
‘And wo di’ invite Galactus...
31 Hollywood Heroes
The Bat, th Cat andthe Penguin...
36 Palmer's Picks
Horror comies ofthe 50s~don' tell the government!
38 Art Class 101
Bart Sears tells how to draw your heroes with power!
41 Hunks & Babes
Yup, is more scantily cla heroes.
Dark Knight
Signed & num-
bered hardcover!
Page 60.Top 10 Heroes
Who's "n=
Comic Watch
Garbage fo gold-here's what you should look for
Amazing Art
Here's your chance tobe a future artist of America!
Collecting Comics
Patrick MeCallum tells you who's ontop.
Wizard News
‘All he news tha its...
Wizard Games
nly it you're good enough.
Contest No. 11
‘Unssramble the Wizard clue and win big!
Picks From The Hat
Yos, it's hot hot hot!
Toy Figures
‘Along time ago...wth Brian Cunningham.
The Wizard of Cards
‘Al tho latst from Marvel Series Ito Star Trek: The Next Generation
Market Watch
‘The industry today...and tommorrow.
Comic Book Price Guide
“The Industry's leasing came guide.
Shows & Conventions
Can‘ ind that one book? Goto a show!
Magic Words
‘What Wizard readers have to say.
> 199 Marvel Enerainment Group. ne
;
g
PAGE
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Send this form or a copy of this form
along with a check or money order to:
Wizard Press Back Issue Dept.
P.0.Box 434 Monsey, NY 10952-0434
CLIP OR COPY COUPON
Bs
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ty
JULY 1992 5Coming in July...
ShadowhawKk Trading Card
Wolverine” Promo Card
Jim Lee Interview WILDC.A.T.S" Poster
Plus more of what makes Wizard #1rd
aac sd
ere
Nc
Irion
DESIGN & PRODUCTION
Douglas Goldstein,
NATIONAL AD SALES
ren
Cd
RRL mer
Van ceaeus
EUR LU
Goncoe
FAX: (914) 354-9278
ey
Cesecur ken
SUL y
CT Nays eco
Patrick McCallum
aS
errs
Brian Cunningham
peter Se)
omnes
Patrick McCallum
Rugg
Sea
area Nea
Cee al
Lee arora ey
Miriam Lerer
PN
fete iSe irr
ILLUSTRATOR
Comet
ase)
Seri)
COVER
aU ee
‘Mark H. McNabb, colorist
Cena Re Rca
Coenen
“Any slatomoats mago, expressed or implied in
oe een gT
NC more
Reiooeae meread
ReMi oe rites
Cea eae RCo ar
Pree a ae nae)
Ror eee ie eaeereaeee ea
PCP Morne es ed
ER rom aren en id
Cae Mrarn McC!
CURR eon em
Ae Me ahapey eet Birding nal hey idl
A Letter From
Our Publisher
Ay) |
second
McFarlane
7 Woh heh. He
‘only asked me to]
do one covert
‘guy leave me
alone?
Todd MeFarlane,Gareb Shamus and Rob Leteld discuss Wizard covers.
Oops, sorry for telling you prematurely about our
Shadowhawk card by Jim Valentino. So to make up for
this little oops (a word which | banned over at Wizard
Headquarters), next month we will have two cards. The
first will be our Shadowhawk card, and the second will
be a Wolverine promo card from those great folks over
at Comic Images. This card will introduce their new set
called “Wolverine: From Then To Now’.
There’s so much cool stuff in this issue, | won't say
anything except “enjoy.” But... | will talk more about next
issue. Jim Lee, Jim Lee, Jim Lee - we're talking cover,
interview, poster, and pictures - it's going to be great!
Next month will also mark the end of our first smash
year as the number one guide to comics. Get ready for
a great second year that'll be bigger and better than the
first. To start it all off, Ghost Rider will be blazing onto
issue 13's cover with a really slick piece by Nelson, the
guy who brought you the awesome cover to Ghost Rider
#18, Issue 13 will also have an original Dragon trading
card by Erik Larsen--the third in Wizard's line of trading
cards. This industry has gone through some big changes
- with lots more exciting products. So don't expect any
less from Wizard.
Hang Loose
Re
Gareb S. Shamus
JULY 1992 7A Letter From Our Editor
No Impact Whatsoever
A few issues back, | wrote about the unfortunate
absence of comic books clearly aimed at younger
readers, or at readers who were just starting to get
interested in comics. | pointed to DC's Impact line
as a good beginning of such an approach.
It looks like “beginning” was the wrong word...i's
also the end. DC has announced that the Impact
titles are going on “hiatus” and will be back in a
revamped form next year—a form more in keeping
with what comics-shop buyers seem to want. A
promising attempt to reach a new market dies
aborning.
Without wanting to seem too harsh here, the only
word I can use to describe DC's decision is “panic”.
Yes, the Impact titles were not doing well in the
comics shops—but, by DC’s own admission, they
were not targeted at that audience. The audience
was emergent comics readers outside the direct-
sales market...and DC could not possibly have had
final sales figures from the returnable market on
more than the first two or three issues of each
Impact title when the *hiatus/revamp" decision was
announced.
The Impact line could not reasonably have been
expected to be instantly profitable. Building the
audience that DC said it wanted takes time...it isn't
done in a year. And they haven't even given it that.
Ideally, the line should have been given up to two
years to find its audience—or, actually, for its
audience to find Impact.
Of course, not all the blame can be placed on
DC’s bean counters. The Impact creative team
dropped the ball, | think, in immediately getting into
standard 1980s-'90s continued stories. If you're
really looking to get new readers, you have to
assume a lot of them won't find you until #2, or #3,
or maybe #10, so you have to have complete-in-
one-issue stories (perhaps with a few underlying
subplots)—something like the earliest Marvels—or
else you're confusing them just as much as 50
years of continuity wil
Unfortunately, what DC once would have
recognized (in the days before direct-sale), has
been lost, because the direct-sale market has made
it so easy to make cut-and-dried decisions on
extremely short order. ‘It didn’t make the 60,000
mark (or whateverjon the first issue—cancel it as of
#4!" Of course, through excellent word-of-mouth, it
might have made the 120,000 mark on the fifth
issue....but now they'll never know.
It all boils down to this: If a subsidiary of the
largest entertainment conglomerate in the world
can't make a commitment to lose money for a
couple of years on a line of eight books—on the
premise that the line will mean greater returns for
the entire company down the line—then I can't
figure out who could afford it
-Patrick Daniel O'Neill
FROM YOUNGBLOOD CREATOR
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JULY 1992 910 WIZARD #11
SPAWN ™
& © 1992 Todd McFi
er See
SPAWNING A
IZARD: A lot of people
consider you to be an
overnight success--that you
worked on Amazing Spider-
Man and boom, you were a hit. This
really isn't true. What are some of
your earliest published works?
McFARLANE: Coyote, for Epic, was
the first book I ever worked on. From
there | did a two year stint on /nfinity
Inc. for DC Comics, with Roy Thomas
as writer, then I went to Marvel and
did 1-1/2 years on the Hudk with Peter
David. Somewhere in between that I
did "Batman Year II" and a bunch of
odds-and-ends.
WIZARD: How did you get your start
in the comic book world?
McFARLANE: Probably the same way
as everybody else. I just handed out
my samples to the editors at
conventions and rammed them down
people's throats, over and over and
over and over. Eventually they got
tired of me sending in samples so they
gave me some work.
WIZARD: Your style of drawing is
revolutionary, You practically rewrote
the rules of drawing comics and have
since become one of the biggest names
in the field. Have you had any formal
training to develop your style?
McFARLANE: | got a degree in
Graphic Design to get into commercial
art. So I think some of the stuff I did
on Infinity Inc. was pretty wacko. Not
so much on the stuff with the Hulk
because they were cracking the whip
on me there. But once | established
my name with Marvel they gave me a
lot more freedom to do whatever |
wanted. Most of my stuff is more
graphic design like capes. They don't
flow like cloth, they're more like folded
paper in that I could have sharp edges
on it and not have anything soft. A lot
of guys that can draw better anatomy
Todd McFarlane
talks with Wizard about
his past and future...
than I can, I just try to stay with my
strength,
I'm not big on formal training. The
things that | think makes comic books
cool, or just makes superheroes comic
books cool, are not things that you
teach people. People look at my stuff
or Jim Lee's, or Rob Liefeld's and they
have the big bazooka guns that don't
exist, these Lizard man letters, the
blast coming from the guys’ hands
that look like they've got life; That
stuff is not in our world.
Do I draw a good garbage can?
Probably not, but there are guys that
do. There are a lot of guys out there
that do great referencing and have the
anatomy down perfect almost to the
point that it becomes stale. They're so
concerned about drawing things
correctly that they've forgotten the
excitement of drawing. I think as long
as Visually it hits the spot and the kids
kind of look at it and go “Oh my God!”
Who cares whether every nut and bolt
is in the right place and every muscle
is structured or has the right tension.
The guys that can do both generate
excitement. A guy like Jim Lee can do
both. He's got the anatomy down
perfect and he still does all the big
guns and all the cool stuff, and that's
one of the reasons why he’s got such a
wide appeal. He’s bringing both. He's
not forcing you to accept his style.
He’s giving it to you. Guys like him
don't come along too often.
WIZARD: How do you feel about guys
who have made a career by mimicking
your style?
McFARLANE: | don't really think that
there are that many of them out there.
A lot of the things that people give me
credit for, I didn’t invent. What I did
was popularize it. Some of the things
are recognized as mine because | did
them over and over again and I just
maybe happened to get credit for it.
I'm not saying that I did all that much
stuff original, I just happened to throw
it in people's faces over and over.
I don't see that many people that
are really mimicking my style. What I
am seeing is if Rob wants to do a huge
closeup of a big eyeball and Jim Lee
wants to use a border around his
panels, and Erik [Larsen] wants to take
something else that he likes of mine, I
don’t have a problem with that. That
keeps me on my toes, because even
though they're borrowing some of the
ideas that I have, they're also putting
their own ideas in it, and sometimes I
use some of their ideas. I see it more
as a sharing of ideas. If somebody can
use my style and do a better job than I
can, then they're more talented or I'm
JULY 1992 11getting lazy. It doesn't bug me really.
WIZARD: In your spare time do you
draw anything outside of comics?
McFARLANE: Nope.
WIZARD: You did a lot of work for DC
before you went to Marvel. Were you
happy at DC? Why the move?
McFARLANE: When you're young
you're kind of insecure. Like now, 'm
a world-beater, I think. What
happened was that I was working with
Roy Thomas who is a very nice man,
and I never had any problems with
Roy, and we always got along, but he
had tons of work for me. He would
have kept me working 'tl doomsday
but, at some point in my career, I just
wanted to know if was in the
business because Roy Thomas liked
me or because I had something to
offer to more than one person. I
wanted to break away to see if there
were other people out there that
actually liked my work or responded
to it, because Roy would have kept me
there for ten years.
WIZARD: What do you enjoy most,
plotting, scripting or drawing?
McFARLANE: Probably right now
inking, because a lot of the stuff Ido is
real disorganized but the actual
inking is when I do the drawing, So,
for the first time, [actually like the
finished version, In a way, that's where
I'm really the kid and that’s where I go
‘Wow, Toda!” Either that page didn't
come out looking like you want it, or
it came out looking better than you
wanted, I kinda blob out a figure and
‘when T go in there with the ink is
when I actually start putting ina little
rendering and the cross-hatching and
the fine, fine details and stuff like that
work that way too so that I don’t
keep looking at the work over and over
again in the same way. I did
thumbnails and then I penciled it
tight, and then I inked. By the time I
inked it I was looking at it for the
third time. I want to be excited and
keyed up about the work because it
keeps me excited about comic books.
WIZARD: Was the idea for the new
Spider-Man title your or Marvel's?
McFARLANE: That was Marvel. There
\was a littl bit of talk of coming out
with a new book even when I was on
Amazing. A number of them crossed
cour desk justin passing, but when I
quit Amazing, | didn't know what my
next job was going to be. I quit
Amazing and was looking at a void. 1
quit Amazing because | wanted to
start doing some writing and by a
fluke they wanted to do another
Spider-Man book, When I quit
Amazing it was kind of at the height of
my career. It didn't hurt me when I
came back and then quit the Spier
‘Man book, mostly because I was
COYOTE” &.© 1982 Mal INFINITY I
IWVASOK™ 8©
A
Todd McFarlane
Portfolio
having a baby daughter. I think there
is a lot of fear among the creative
people that they can’t be off the stands
for more than one month and that
people are going to forget about them.
T'm a perfect example to prove that it's
not so: that if you keep coming back
and giving them something they want,
you can take a mental break. And
‘mentally I'm ready. I'm ready to go.
WIZARD: How was Venom created—
his character, his design?
McFARLANE: He was kind of flukey.
‘The only description that Dave
Michelinie gave me was that it was
going to be a costume on a real big
dude. I was doing the Hulk at the time
so I was used to doing big guys, but
jiust to make him look like Spider-Man.
didn’t seem to make much sense to
me. Again, if you look at some of the
stuff that I did on the /lulk - I made
him big and hunched over - he kinda
looks like monsters and kinda
rambling and stuff
didn't have any details other than
to make Venom big. I didn't know he
was going to be human underneath, so
1 gave him that big Cheshire grin and
| found out later that he was actually
human. If had known that in advance
‘maybe I would have done things
somewhat differently, but it seemed to
work. Each time I drew him, the smile
got bigger, the eves got bigger, the
fangs got bigger, and the slob got
slobbier. The kids like him.
WIZARD: Your newest venture is
‘Spauen from the newly formed Image
Comics. How did you get hooked up
with Image?
McFARLANE: Rob and have always
been talking about doing something
together; like he'd do a three-issue
mini series and Td do a three-issue
mini-series and then we'd tie them
into each other, and we would have
ourselves a cool looking thing. But
when I quit Spider-Man Iwas just
kinda kicking back and Rob was going
todo the Youngblood thing. He really
didn’t notify me. Because if L would
have known, I would have had
something right there when
Youngblood came out. Once I saw
Youngblood there, | knew I wanted to
‘come back and do something on my
‘own. [just figured at that point, too
many guys had quit on their own and
itwas time that we have to do
something that would stay and help all
of our careers. I've broken a few rules
along the way, why change now, why
uit now, why quit like everyone else?
I'm going to quit with a bang. I could
see that Rob was already talking about
it. Erik I knew was talking about it
too, so I knew there was thee of us.
And then it was just a matter of going
up there and getting alittle deeper
1992 D6 Comics, JULY 1992 13than just three people.
WIZARD: How did you create the
Spawn character?
McFARLANE: He was created years
ago. I don’t even remember the exact
year - 1981 or '82. I broke into comics
in late ‘84, '85. Spawn has been around
for a long time, from back in my
fandom days. As a matter of fact I've
got about 12 guys that I created years
ago and they're just sitting there now,
but we'll update them for certain
situations
added some things to Spawn and
updated him, but the actual costume
is exactly the same. He actually looks a
little more old fashioned than the
other guys. Most superheroes seem to
look more like the X-Men and X-Force
and Youngblood and Jim Lee's
WILDCATS coming up - more
‘Terminator-type costumes and things
that.
WIZARD: Does it feel different
working on Spawn than on Spidey?
McFARLANE: No, not really. For all
intents and purposes, everything that
I'm doing could probably fit into the
Marvel or DC Universe. What if had
quit Spider-Man and Marvel said “you
can create your own book” and I said
‘Spauen” and they said “cool”? The
only difference would be that I can’t
have Spidey in my book, but
everything that I do could probably be
pretty much ina Marvel comic book.
WIZARD: What are some of the early
story lines on Spawn?
McFARLANE: The first issue is sort of
get to know this guy.” It's going to
take about seven or eight months to
get most of this story behind us. If you
follow what I did on Spider-Man.
whether you liked it or didn't like it;
‘we don’t have time to debate that now:
ut at least you can acknowledge to
ime that it was different from the other
Spider-Man books. For better or for
worse, I tried to make it different. I'm
using that same attitude on Spawn in
that Rob, Erik, Jim and the other guys
are going to do some good classy
superhero stuff, so my book is
probably going to be the weirdest of all
of them, just because those guys are
doing superheroes. And if they do
weird books, then £1 do a superhero
book. It’s going to be more of Todd
trying to do a David Lynch type of
comic book--except you can't get that
wacko because there are a lot of kids
who try to follow it. But there's going
to bea lot of bizarre flashbacks: Ill
give you pieces of information that all
kind of tie together to make a lot more
sense than some of the mystery stuff I
tried to do with Spider-Man. So the
first issue you'll get to know him - the
second issue would be more like a
typical villain story. The guy is named
Violator and he looks a litte fat, 54",
wacky, just a little porker belly, looks
like a cartoon character, and he's
going to be hassling Spawn in issue
#2, and try to kill him and slaughter
him. At the end of issue #2, you'll see
his true form and in #3 we'll meet his
wife. Something like that.
WIZARD: You're going to be doing a
regular series, not a mini-series, right?
McFARLANE: Yup—to give some
legitimacy to this line, we are going to
have one full series to start.
WIZARD: Does Image Press have
plans for crossovers like Secret Wars
or Unity?
‘McFARLANE: We haven't talked about
that and my feeling is that you'll see
individual crossovers long before you
see a big Secret Wars-type crossover.
Just because it would be a helluva
thing to try and coordinate and yet
they're doing it over at Valiant and I
admire them. That's a pretty big thing.
Even though it sells and it seems
to work, in my mind you can’t really
come up with something that's big
enough to really justify something like
that. It's gotta be something like the
end of the earth or something like that
and the only reason that I,
personally, might end up doing itis
because all characters don't fit into the
same story lines. Even the Secret
Wars Spider-Man shouldn't be there
on an alien planet. That's my personal
opinion. Batman shouldn't be on an
alien planet. Daredevil shouldn't be on
an alien planet. Sometimes it’s hard to
mix certain superheroes together, with
certain bad guys, and have it work. I'd
rather tell you the truth. Just cross
over with characters that I think fit in
with Spawn and vice-versa, and maybe
go looking to other companies to do
crossovers. I talked to Dark Horse
yesterday and hopefully there will be a
Spawn es Aliens or a Spaun vs
Predator project.
WIZARD: Who is your favorite comic
book character to draw?
McFARLANE: I don’t really have a
favorite, but I wouldn't mind drawing
Batman or something like that, but
doing Spawn with capes and stuf like
that I get my fix on it. I never really
had a guy that I've always wanted to
take a crack at. Part of itis that I got
into comic books late so that's really
never been a factor, like what books I
decide to do. 1 just kind of take them
like they come. I get into every book
that I end up doing.
WIZARD: Is there anyone in
particular that you like working with,
or anyone that you wouldn’t work
with?
McFARLANE: Anyone I wouldn't work
with? For the most part, ninety
percent of the editors out there, just
(INCREDIBLE HULK and AMAZNG SPIDER-MAN ™ & © 1982 Marl, DETECTIVE COMICS ® & © 1922 0¢ Comics.
A
Todd McFarlane
Portfolio
JULY 1992 15because I’m in no mood to have some
25-year-old guy who's never written or
drawn a comic book telling me how to
write or draw a comic book. I've got a
bad attitude about somebody who can't
do something or has never done
something I feel has no right to tell
me what to do. I wouldn't profess to
tell somebody how to edit, so Ill be
darned if I’m going to let them tell me
how to do a comic book. As far as
working with somebody, I’m pretty
content working by myself right now.
The only guy that I'd like to share a
stable with down the line would be
Frank Miller, maybe draw one of his
stories or collaborate on something,
other than that I have too much fun
working with myself.
WIZARD: Who do you admire in the
comics industry?
McFARLANE: Artistically, Frank.
Early on it was guys like John Byrne,
George Perez, Michael Golden. There
was a time that Art Adams was the
hottest thing since sliced bread, he
brought a lot of things to comics.
WIZARD: Do you read comic books?
McFARLANE: Nope.
WIZARD: Not one title?
McFARLANE: No, I hardly ever re-
read my own stuff.
WIZARD: Anybody recommend
anything that you should read?
McFARLANE: I'm pretty fickle. A lot
of times I'll just thumb through a
Cerebus or something like that. The
superhero stuff - I really don’t read it,
because I feel that if I read it, I will
subconsciously do something in my
book that’s already been done. I just
like to sink or swim on my own. If I
don’t look at a lot of stuff, it allows my
own style to come through, and it
comes through a little easier.
WIZARD: Your run on Spider-Man
has been monstrously successful, with
your book constantly on the top of the
charts. What prompted your exodus
from Marvel? Rumors have it there
was a major falling out because of a
dispute over the Venom character. Any
truth to that?
McFARLANE: No. | think there are
still some mysteries about Venom
which are still unresolved.
Ninety percent of why I left is
because my wife and I were
having our first child. I was
quitting anyway. I don’t care
whether everything was
“hunky-dory” or
everything was bad. Once
the baby came, good or
bad, I wasn't going to
continue working. At
that time, when things
were going good, I
was working with
Jim Salicrup and
16 WIZARD #11
he was removed from the book. So it
just felt like an easy time to get off. He
was leaving and I knew I was leaving -
so | felt here's a good time, let’s just
leave as a whole. Some of the reasons
why I left them are moral reasons.
Nothing really to do with Spider-Man,
more general reasons.
WIZARD: What do you want your fans
to know about Todd McFarlane that
they don’t already know?
McFARLANE: That | squeeze the
toothpaste from the middle just like
the rest of them. To tell you the truth,
because of the success that I
have gotten, I’ve got more
sympathy to the people
that are in a successful
position. Once you get
near the top, it’s easy
for people to take pot
shots at you. For the
most
part the
people that take
f pot shots at you are
not the people that I
really care about. Ifa guy
who never reads super-
heroes, and hates super-
heroes, thinks my stuff sucks,
it’s irrelevant—but if a 14 year
old kid who reads Spider-Man
doesn’t like my stuff, that concerns
me because he’s my audience. Lots of
the stuff that I have heard of comes
out of frustration from certain people
either not attaining some of their own
goals or whatever, because of decisions
on their own part. I think they would
find that I really haven’t changed in
the last ten years. I’m still the same
dink. If I'm a dink today, it’s got
nothing to do with being popular, it’s
because I was always a dink. If I'm
nice, it’s not because I’m popular, it’s
because I've always been nice. What
happened in my career I don’t think
has really done anything to me
personally. It’s a completely different
thing when I’m dealing with business,
I know where | stand in the field, it’s
just when it comes to going to
conventions and seeing the kids and
things like that. I’m as
accommodating and polite as I used to
be. Again, crowds are a little bit bigger
these days.
WIZARD: If you had the opportunity
to go back in your career and change
one thing, what would it be?
McFARLANE: | don’t really have that
many regrets. The only major blunder
that I have in my career would be not
completing that DC Invasion project.
That was more of guilt on my part, but
otherwise I had a bad attitude about a
lot of people because I follow my heart
and I've done everything that I
wanted to do. As far as I can see
[ haven't suffered because |
found out that I've done fairly
well for myself. Even if I do get
burned, I still look at the odds
and look at the outcome. In the
j long run, I still win 19 out of
Fy 20, so usually I'm really hard to
7 teach a lesson. I guess I’m pretty
set in my ways a lot sooner
., than I would have been, if I
didn’t get to this
level.
WIZARD: How
do you see the
—= comic book
\ industry and where would
you like it to be a few years
Ye now? How do you
\ perceive it in terms of its
growth?
McFARLANE: My
perception of the comic
book industry is no
different than trading cards
were a couple of years ago.
I see with the Batman
movie coming out, some of
the things that Image is
adding and Dark Horse is
A\ adding and Valiant is
adding, new hip stuff
that you guys are
bringing to it, I seea
huge growth. I see
lots of growth.
Unfortunately, the
same could have been
said about sports
cards a few years ago.
The one thing that I'd
like to see before we
get into the same
B\. boat as the sports
SE cards, where
SPIDER-MAN ™ & “© 1992 Marvel
people got stuck with stuff that they
couldn't sell, I'd like to see the
retailers more than anybody else
educate themselves about the book.
It's too easy to look at the order form
and say Wolverine, Venom, Punisher,
Batman and Superman and order that
book just because it’s those characters
without knowing whether or not
there's a story behind it. You have to
look at the creative people. The
retailers end up getting stuck with
these books just because it’s got a cool
character, but it looks like a piece of
shit, you know what I mean?
_ ~~
Or it
reads like a
piece of shit or
something like that
and they're getting
stuck with this and
they’re getting mad.
They should be mad
at themselves more
than anyone else. I'd
like to see them get
away from this buying
stuff blindly just a
%
because it has a
certain label on it,
or something like
that. You can buy a
no-name character
book with Jim Lee on
it, and sell that a lot
easier than
you cana
PAWN ™ & © 1992 Todd
good-name character like Wonder
Woman because it doesn't have
anybody on it, so take a look at it and
make more of an educated decision on
what you're buying, because that’s
what the readers are doing. That’s why
you're getting stuck with these books.
Because the readers know the quality.
WIZARD: Anyone in the industry that
you want to say something to? That
you want everybody to know? Criticize
or compliment them?
McFARLANE: | guess my only words
: would be to the rest of
=>,
Image. My fellow peers, something like
that, just keep doing what you're doing
as long as it makes you happy to know
that there are other options out there.
On the other hand, just because I
wouldn't do what you do and you
wouldn’t do what I do, doesn’t mean
that we can’t be kindred spirits still. 1
think, as artists and writers, we should
all be somewhat cell mates and fight
for acommon cause. There are lots of
options out there and I hope that there
are other people that can take
advantage of them.
JULY 1992 17Gareb Shamus finds out about all the changes at~
INTERNATIONAL
A TALK WITH
PRESIDENT FRANK O'CONNELL
WIZARD: First of all, why did © concerned, are you going to. WIZARD: Why Magic
you decided to change the try to.re-adjust them as being Johnson as spokesman, and
name, especially since Impel __ » Skybox products? who else Was considered?
is starting to become a O'Connell: Yes. Actually, O'Connell: Let me first try to
household name with all the everything now going forward — answer why Magic. There are
kids? we're moving to Skybox. very few celebrities in the
Frank O'Connell: We wanted We're not going to:drop any of world that are as recognized:
a name that could be very those products, we're just as Magic. It may be - you
easily identifiable. One that. * going to move them to the know how ratings are done -
will be more consistent with “Skybox name. that Magic was the number
‘one, most- recognized
athlete world-wide, and
when you get down to all
entertainers, sometimes
like two or three, so
that's one major reason.
There weren't many
options that came close
to him. Secondiis that
Magic relates very well'to
children and relates well,
Wwe feel, to trading cards,
Trading cards appeal to
kids and they appeal to,
the kid in the adult, and
we felt that that is an
area where Magic is so
personable and so
natural. | think, when
our strategy to establish a
more recognizable name
brand for the products. We
found Hoops and NBA have
been presented ina more
powerful way than Impel,
It’s much easier to
associate with a brand
name,’so now we can say
Skybox baseball, Skybox
football, ete. The name
Impel was hard to work
with because it just wasn’t
relevant enough to sports
and entertainment. We
have been doing some
testing that Shows Skybox
relates to sports and
entertainment, implying
the best seats in the house. you see the television
We figured if we're going to. commercials, he can
make the change, we'd Along with changing their name touch that so sincerely,
better make it;now. from Impel to SkyBox, O'Connell We've got a whole series
WIZARD: As far as the and crew have hired Magic Johnson of tapes when we first
older products are athe hoe started talking to him.
18 WIZARD ‘411He starts out about his
childhood. "Tell me‘about
your childhood, tell: me about
trading cards.” You could
never write a script for the
way he expresses it. He
collected cards as.a kid, he is.
a tremendous fan and he is
heavily into entertainment, so.
he sees tons of movies, he
goes to lots of sports events,
he's got'a very wide ranging
aura about hin, and J think
he’s a powerful relevant
spokesperson for Skybox,
WIZARD: | went to the NBA
All-Star game this year. It was
just unbelievable.
O’Connell: Very few people
have the ability to be like
that. He’s naturally sincere.
When he-talks'about trading
cards and you see him.in the
commercial, it’s like you can’t
write anything for him. He
just says it,
WIZARD: He's really good at
that. What's next for the
future of comic related
products from Skybox?
O'Connell: Well as you know
now, we're-releasing Marvel
Ill which is literally sold out.
We're working on some of the
redulingon some of this.
"re going to have Hanna-
Barbera products, Rocky and
Bullwinkle, Marvel.
Masterpieces, and we récently
acquired'the license for
Archie and also Garfield,
which are going to be in the
fourth quarter. We've got
quite.an array of products.
Every piece of research that
we do says the entertainment
side of the industry is
probably the fastest growing
side. About the time I came
in, people were trying to
question whether that was a
real busit fortrading
cards; and, of course, it has
exploded. We've been
fortunate to have great, great
licenses and be:part of that.
We did a piece of research of
about 45,000 households and
what we found out from that
was that of the trading card
purchasers who have'come in
in the last six months, most
of them came in on
entertainment products.
WIZARD: That's the way to
appeal to the mass market
and get them involved in the
collecting, and once they're
collecting, then you have
them for good.
O'Connell: We can't qualify
the numbers, we haven't tried
todo a piece of research that
determines this, but it sure
looks to us like even the
traders who have been in the
sports area now are starting
to come into the
entertainment product. We're
interested in two facets. Quite
frankly, number one,
particularly on the
entertainment side, we want
to goaafter the fans. We want
the.cards to’be interesting
and fun when you open them:
upand have an inherent
entertainment value to them.
Then, secondarily, it’s great if
it becomes a card that people
want to collect:and trade. But
we're notjust driving after
the collectability of the trade,
because our feeling is that we
have to make this market
grow if we're all going todo
well here. We have to keep the
market growing. We need new
consumers and we need
consumers who are not just
going to-be the high-intensity
collectors, but we need people
who are going to be fans as
well.
WIZARD: What is your
background that led up to
working with Skybox and
Tmpel? What had you done
prior to thi
O'Connell: Iwas the
president of Reebok and then
before that president and CEO
of HBO Video, pre-recorded
video cassette operations of
JULY" 1992.19Time; Inc. Before that I
worked for Mattel: I spent
most of my life dealing with
kids someplace between 8 and
18. A lot of that/has been. what
I consider to be new pop
culture trends, and how you
spot them and how you fuel
those'trends and move with
them. Of course, you can see
I've also spent part of my time
rn sports and part of my time
n entertainment and, quite
frankly, they come together
for me. I'll give youan
example - when I went to
Reebok everyone was
concerned that the company
was kind of stalled - Nike was
coming up on one side with
Performance L.A. Gear on the
other side with casual
products, etc. and everyone
was terrified that the industry
was saturating. And, of
course, we went to very
differentiated product, which.
s exactly what this industry
needs to go to, so the product
doesn’t look the same,
particularly on'the sports,
ide, because it is all starting
look the same,
rentiate the product,
ake it innovative and
exciting again, so that when.
you open the package’ there is
always the element of
discovery and surprise: At the
same time, start to move
cowards consumer products,
heavy advertising and
promotion to go after.
consumer share of mind.
That’s my background ~ kind
of relevant
WIZARD: That's interesting: 1
started out as a sports card
collector. When I was up at
School, there was always
something to read about as
far as the baseball cards were
concerned ~ what was
happening. But my parents
used to send me a stack of
comic books and I-didn’t
know what the heck was.
going on in the industry. So,
know, this magazine took off
because of the sports cards
taking off. It worked out
really well.
O'Connell: You're so well
positioned. We're starting to
see, and I hope we're going to
be part of making it happen,
an explosion on the
entertainment side.
WIZARD: | truly believe it's
going to happen.
O'Connell: We-can see that
the sports side is getting so
difficult. You have all the
licensing rights issue
problems now between the
leagues and the players’
associations. So many
licenses have been let. It's
very hard to control the
marketing ofa product.
You're fighting share, not
going after growth. The
entertainment side is
different. They're much more
‘wide open.
WIZARD: Also all the
international markets now
are opening up.
O'Connell: That's a great
point. When you get into the
entertainment side you've got
a much broader world-wide
awareness of a lot of those
properties than you do of
sports, Sports are carved up
country by:country.
WIZARD: The entertainment,
Lfeel,, has a more world-wide
appeal because of the
American culture. Is that
‘something you're going to
pursue?
O'Connell: Absolutely. The
other thing that’s intriguing to
us, which I'm sure is like you
with your magazine, is that
trading cards are a medium
that belong to kids. Videos and
everything belong to adults,
Trading cards belong to kids.
It’s their medium to
communicate with them ins
JULY 1992 21APPEARING IN JULY
Taran se;
HEROES
UNLIMITED
MAIL ORDER
ANYWHERE
BUYING ¢ SELLING
COMICS and
COLLECTIBLE TOYS
= Marvel, DC, Independents
© Star Wars, Star Trek
© Mego dolls
© Secret Wars
«= Super Powers
‘= Captain Action
= Super Hero, TV, movie toys
© Models
@ GI Joe & other character toys
»@ Non-Sports Cards
Send a SASE for our comic or toy list.
Contact us to sell any of the above.
Heroes
Unlimited
PO. Box 453
Oradell, NJ 07649
(201) 385-1557IY
HIS CREATION, IN AND OUT OF COMICS...
by Patrick McCallum
Todd McFarlane. Jim Lee.
Rob Liefeld. Whilce Portacio.
Erik Larsen. Marc Silvestri.
Jim Valentino. Those names
signify the dawn of a new age
of comics, where the
individual creators have total
control over their creations,
and are free to be their own
bosses. What makes Image
Comics so promising is the
power Image's creators have
to create awesome comics,
now with fresh new
characters. Most of them are
at the peak of their careers,
and have incredible sales
potential.
Image's first project,
Youngblood, set a sales
record of 600,000 copies—
more than any non-Marvel or
DC comic has ever sold. Not
a bad start.
Out of all the artists in
Image’s stable, one of their
heaviest hitters is Todd
McFarlane. Best known for his
work on the Spider-Man
character for Marvel Comics,
Todd has since become one
of the biggest names in the
industry. Fans were always
begging for more of his work,
but Todd had quit after Spider-
Man's 16th issue. Now, close
to a year later, he’s back.
His new project is Spawn,
and by the looks of it, Spawn
may be his best work to date.
The story starts with the
untimely death of Al
Simmons. Now Alis, not
surprisingly, pretty upset at
being dead. Desperate to
return to the land of the living,
Al makes a deal with the devil.
In exchange for his soul when
he kicks the bucket a second
time, Al receives a new lease
on life. That way, he believes,
he can rejoin the wife he loves
so very much, and lead the
rest of his life to the fullest.
WRONG.
Oh no, don't get me
wrong. The devil keeps his
word and Al is brought back to
life, but there’s a couple of
catches to the deal. First, it's
five years after his death, his
wife has remarried, and the
world has moved on.
Simmons is back all right, but
in a world that has no use for
him. To top it off, Al also now
possesses fantastic new
powers, Powers that enable
‘Spawn to fly, grant him super
speed, or even topple a
skyscraper. But the more
good he does, the sooner he
begins his journey to the one
who granted him those
powers,
So how does Spawn
survive? Everything he lived
for is gone, and by using his
amazing powers he brings
himself closer to eternal
damnation. So what do you
do when you have no reason
to live and an even greater
reason not to die? Well, read
Spawn, and see what he
does.
SPAWN ™ & © 1982 Toad MeFartane
SRA s)SPIDER-MAN
30 Years of Web-Slinging
by Patrick McCallum
Thirty years ago, a tiny black radioactive spider
changed the face of the comic world. Well, not all
by his lonesome. He had a little help from a shy
young man by the name of Peter Parker, who,
thanks to the bite of that little bugger, gained
incredible powers, powers he used to fight crime as
Spider-Man. But Peter Parker was just as
responsible for his costumed alter ego's success as
Spidey. Here was your average Joe, who spent just
as much time worrying about his troubled personal
life as he did battling super-powered bad guys.
Spidey was a fictional character who had a real life.
He was unpopular and picked on at school, girls
wouldn't give him the time of day, and he seemed
to live by Muphy's Law: Everything that could go
wrong, did. So then why did this two-time loser
become such an overnight success? Why did fans
of all age groups thrill to the web-slinger's
wondrous exploits? Why? Because he was like you
and me--human. He didn’t have a million bucks or a
secret headquarters under his mansion, he couldn't
leap tall buildings in a single bound, or any really
fantastic stuff. Sure, he could stick to walls, but that
was more low key, more realistic. Anybody could
relate to Spidey, and when you read an issue of his
series, it's more like reading a chapter of his life
than simply reading a comic book. Instead of simply
thriling to his adventures, you cared about his quiet
moments as well
Okay, so if you started to read Spidey, his true-
to-life exploits would get you hooked. But why
would you pick up a copy of his book for the first
time? Simple. He looked so cool. In an age where
ever single superhero had costumes with their
chins hanging out, Spidey was in a class all by
himself. When you first catch a glimpse of the web-
head, not only are you drawn to his eerie, almost
sinister name, but to his look as well. No broad
shoulders or majestic cape here, just a blue and red
web pattern costume that covers him head to toe,
giving him an almost inhuman quality.
So we can identity with him, and he looks really
cool. What other pieces are there to the Spider-Man
puzzle? Time. Unlike most comics, time actually
seems to pass, albeit slowly, but it passes
nonetheless. Peter ages, graduates high school,
goes on to college, events come and go, etc., etc.
So while you read the individual comics, you get the
impression you're reading chapters of some great
novel, one that started this grand tale and is in the
process of following his many adventures.
As the saying goes, behind every great man,
there's a great woman, and it holds true here as
well. Spidey’s life involved many great women. As
soon as Peter entered college he went through
babes faster than Captain Kirk. His first girlfriend
was a young lady by the name of Mary Jane
Watson who, through an on and off relationship,
eventually ended up marrying our hero. in-between
Mu’s and Peters roller-coaster romance, Peter
hooked up with Gwen Stacy, who met an untimely
end at the hands of the original Green Goblin; Betty
Brant-Leeds, who never really became more than a
good friend; Deb Whitman, who had more personal
problems than we can fit onto these pages; and
Felicia Hardy, who led a double life as the cat
burglar known as the Black Cat. Of course, second
in importance only to the present Mrs. Parker is
Peter's Aunt May, who raised him as her own child
when Peter's parents were killed in a plane crash.
(As of this writing, it remains unknown if they are
truly dead. Rumor has it that Amazing Spider-Man
#365, on sale now, reveals that their deaths were
faked and they have been working under deep
cover for the C.I.A. Go figure.)
Actually, his entire supporting cast is pretty
awesome. When the story isn't focusing on Peter in
or out of his Spider duds, we can check in on any
one of the colorful and intriguing people that fill
Spidey’s day to day life. There's J. Jonah
24 WIZARD #11Jameson, owner and publisher of the Daily Bugle,
a newspaper that’s built a reputation on slandering
Spidey. The odd part is that Peter Parker makes a
living for himself by taking pictures of Spidey in
action, which he pulls off by positioning his camera
and setting it on automatic as he does a litle T.C.B.
as Spider-Man. Then there's Flash Thompson, who
tormented young Parker back in the days when
they went to the same high school together. All is
forgiven now, as Flash and Peter are best buds.
Harry Osborne was a college friend of Peter's who
has more problems than you could imagine. Harry's
dad, Norman Osborne, was the original Green
Goblin and was killed in battle with Spider-Man.
Harry himself has a long history of mental problems
and drug abuse, and has since become an all new
neamation of the Goblin, The most important of his
male supporting cast is his Uncle Ben, who died
way back when Spidey premiered in the pages of
Amazing Fantasy #15. He may not have been
around long, but the values he taught Peter as he
grew up is what made Spider-Man the man he is
today.
There's an old saying, “You can judge a man by
his friends,” which is mostly true. But in the comic
books, your enemies boost your sales as well, and
boy, does our web-slinging buddy have his villains:
In @ rogue’s gallery that is without equal, some of
whom are real heavy hitters. One of the first was
the original Green Goblin, the aforementioned
Norman Osborne who was subjected to a
mysterious green formula which strengthened his
body, yet twisted his mind, Donning a grotesque
goblin-like costume, he discovered Spider-Man's
true identity, and made his life a living hell. Doctor
Octopus was a brilliant nuclear
physicist with a bad hair-cut.
He wae caught in an S“CS™
explosion that grafted four?
mechanical arms to his ©
side and unbalanced his
mental state, making him a
dangerous opponent. The
Sandman, while on the run
from the law, found himself
caught in an explosion near a
beach, and awoke to find his
entire body composed of
living sand, making it almost
impossible to hurt him, yet
allowing him to pummel
Spidey with fists of stone. The
Kingpin, A sumo-sized god-
father of the Marvel Universe,
was as corrupt as can be, and
always came out smelling like
a rose. The Hobgoblin picked
Cialek sear
up on the deceased Green Goblin’s technology,
and became almost as big a threat as his
predecessor. The biggest threat Spidey ever faced
was a villain introduced at Spider-Man's 25th
anniversary, five years ago. Combining the living
alien costume Spider-Man acquired on a distant
world with an ex-journalist bent on Spider-Man's
death, Venom is the toughest, deadliest, most
powerful foe Spider-Man has ever faced.
‘Any one of the reasons given for Spider-Man's
success would make any superhero a “good”
character to read. By combining all these strong
story and character ideas, you get a character who
has consistently been one of the industry's most
popular mainstays for over 30 years. In short, a lot
of time was invested and a lot of hard work went
into insuring that Spidey would even be around for
a 30th birthday celebration. So for all of the artists,
writers, colorists, letterers, editors, and for every
one of you who has spent a part of your lives
chronicling the adventures of
the wondrous wall
crawler, let's hope the
birthday cake is really,
really big because you all
deserve a slice.All of Marvel's secrets-have been revealed.overlunch.x,
We thought itWotld be
fun-to hayedunch with a
few of the guys from
Marvel's sales team and just
chat. We were joined by
1ou.Bank, Director of
Direct Sales. "Remember -
he’s a double director. You
can’t really top that," joked
Bruce Costa, Sales
Manager, who was also
present. Joining us was
Skip:Dietz, Head Of the
Marvel Co-Op Program,
Sales Manager and Catalog
Coordinator, and last but
not least, Editor/Writer
Extraordinaire, Fabian
Nicieza “who dared/us to
produce at least/one issue
without using the word
“hot”. I would give it a shot,
but he’said the “H” word
just now. Maybe next issue.
Nowiit's on to lunch -
let's see what ensues,
First question: Rumor
has it that Marvel has
signed plans,to builda
Marvel World similar to
26 WIZARD #11
Disneyland. Any comment?
"In your backyard, Gareb,"
retorts Fabian. "I'm also
trying to figure 6ut where
the rumors that Peter
David is writing X-Force
started--magazines like
Wizard?! It seems like Lou,
Bruce, and Skip will be the
only cooperative ones here.
Next question, directed
to Lou: Any plans for
crossovers with. other.
publishers?)Fabian loves
when fans beg, so I'll have
to say no. Actually, as far as
I know probably not, but we
do have some large
crossovers coming up,
which mix some licensed
characters with some of our
characters, sort of like
seeing that Alf vs.
Wolverine yowalways
wanted." Follow up: What's
going to be Marvel’s big
monster hit this summer?
In 1990, it was Spider-Man;
in 1991, it was X-Men; now
summer,1992; what's it
going to be?/Lou replies
that he has his own ideas,
but passes:the question to
Fabian. Fabian takes @
chunk of chewed chicken,
outof his mouth to.
question the use of my
word monster, He thinks
the’question is loaded, and
that monster implies a
"negative connotation and
automatically places us on
the defensive." Skip
attempts to voice his
opinion that Marvel is
trying to doa lot of big
projects rather than one
huge one, Yet, by the
second course everyone
concurrs that the Cable
limited-series will be the
big summer hit, with
Spirits of Vengeance
kickingoff the summer
heat.
This iswhere Fabian
reveals his big
announcement that he will
be drawing Spider-Man:
starting this fall. He’s tiredof justtbeing able to write.
"I want to be able todraw.
the stories\* He will be
adding tivo new characters,
> Stick Man‘and Circle’Boy,
I saw some sketches for
these two. They’re still a
little rough, but they look
awesome,
Next question: Any big
licensing pushes this year?
"The X-Men cartoon in
September will create an
avalanche of licensed
products that'll lead to lots
of stuff," replies’ Lou. Bruce,
immediately jumps in and
fills US'in on’some cartoon
plots. "It’s very ¢ontinuity=
bound. The’Beast spends
the first six episodes in jail.
They try;to attackiTrask." At
this point Bruce's 3rd
Cotirse/arrives, looking like
something out of "Old/Man.
and The Sea." Not a nice
filet.or what not, buta
whole fishyust plopped on
the plate coated in some
mutant sauce: Needless to
Say, we all/had/some type of
rude comment. Bruce
whithpers “Why doTfeel,
like a killer?”
Lou finishes theaniswer,
by mentioning the release
of a few new video.games:
tying into the-cartoon, new
X-Men toys, and some
awesome tiés from»Nicole
Miller, Follow up: Will
there be anothemPlatinum:
Spideytype giveaway for.
retailers. "There actually.
will be an X-Men:
Premium," Lou adds. The’
cover.ta X-Men #1 E asa
full-hologram thelength of
the height of a sideways,
comic/book. It.avillbe
allocated to retailers based
upon the number of X-Men
they-bought.
Next question: Now, I've
had/a\few peoplecome up
to meafter I told them
about my lunch date with
you guys and they really
want an’answer to this
question. Arejyou ready? A.
unanimous "Yes" is heard.
Toud and clear,.so'l
continuésWith allithe hype
overthe two years with
Spider-Man and X-Men,
many fans have complained
about the decay of the older
favorites like Tron Man,
Fantastic Four and The
Avengers. What are your
plans with them? Lou takes
this one."Galactic Storm
did this for the Avengers
titles. Also, we've got
milestones for Thor, Hulk,
and Jron Man; where'welre
killing Tony Stark." Fabian
gets up to leavey disgusted
that Tony Stark is being
killed»Besides, he has to
finish up some,"hot! books.
Skip continues, 'The
Fantastic Four will be the
lynchpin characters in the
Infinity War as the heroes.
gather around Reed
Richards. Something big is
going to.happervin Thor
#450 ~ something really,
big. Bigger than, both
Bruce's fish and Fabian's
ego.”
"SO, any more
questions?" asks Lou.
Who's going to be
working onall the X-
Books? Skip volunteered
the info. This year’s, big X-
Project yet\will crossover
into all the mutant titles.”
Though the storyline
isn't 100% \nailed down, we
did:manage to get a
checklist of the issues
ALU CHARACTERS SHOWN HERE ™ & © 1992 Marvel
involved and the‘respective
creative teams;
Part |
Uncanny -X-Meni#294.
Jo€ Quesada/Scott Lobdell
Part 2
X-Factor #84
Larry Stroman/Peter David
X-Men #14
Andy Kubert/Fabian Nicieza.
Part 4
X-Force #6:
Greg Capullo/Fabian
Nicieza.
Part 5
Uncanny, X-Men #295.
Joe Quesada/Scott Lobdell
Part'6
X-Factor #85,
Joe Quesada/ScottLobdell
Part 7
X-Men#15,
‘Andy Kubert/Rabian Nicieza
Part’
X-Force #17,
Greg Capullo/Fabian
Nicieza
ee ‘ X-Men #296
“Men
Joe Quesada/ScottLobdell
Part 10
X-Factor #86
Larry Stroman/Peter David’
Part 11
X-Men #16:
Andy Kubert/Fabian Ni¢ieza
Part 12
X-Force #18
Greg Capullo/Fabian
Nicieza
Finally, the check
arrivesiand Lou snaps it up.
L.guess we should have’
called this, "Lunch On
‘Marvel.
JULY 1992 27UNITY™ Chapter 6
Shadowman enters
UNITY and battles
Solar!
UNITY™ Chapter 9
The secret history of
Erica Pierce!
UNITY™ Chapter 4 UNITY™ Chapter 8
The story of In UNITY, the kids learn
Erica Pierce's last days that Kris is going to
on Earth! have a baby.
UNITY™ Chapter 3
The oddest couple in
UNITY finagles a shot
at the Mothergod!
UNITY™ Chapter 2
The ORIGIN of the
Eternal Warrior and
Armstrong, of Archer
and Armstrong.
UNITY™ Chapter 5 UNITY™ Chapter 7
Aric enters UNITY and Rai, Magnus and the
battles with the Lost Eternal Warrior of 4001
Land Slavers. enter UNITY!At Spider’s Web we put the fan back into
comic collecting!
There is never a need to look elsewhere for a "HOT"
title.
We've got ’em all!
Never again will you hear "Sorry, only one per
customer". We believe that you should get what you
want when you want it,
At our store new books arrive Wednesday & Friday
every week. We then prebag all of our books to
maintain that factory fresh condition, no bent or
creased books here. A free reservation service is available to all customers.
Spider’s Web has thousands of back issues in the best condition and at
competitive prices. Also for your convenience,each issue comes with it’s own
acid-free backing board. There is great selection of T-Shirts, Models, Toys,
Posters, and comic related merchandise. Videos! Baseball, Football, Hockey
and Basketball cards & a full line of Non-Sport cards (packs, sets , individual
cards and Holograms are available). Monster,Science fiction and Import
magazines. Collectors supplies (Comic bags, storage boxes, backing boards
etc...).
We at Spider’s Web truly enjoy the comic business. We care about each and every
customer and try to fulfill all their needs. So if you would like to rekindle "the thrill"
of collecting comics again, stop by and give us a try. We are open till
9:00pm every day.
SPIDER’S | esos
SUNY campus at Purchase, all
major highways including 1-95,
WE eee Cross Westchester Expressway
10573. and the Hutchnson River
(914) 934 - XMEN Parkway.Bat-Mania is about to
grip the country again
with the imminent release
of Batman Returns.
Director Tim Burton is one
of the few people returning
to the film but, as director,
his creative vision shapes
the whole picture. Tim’s
vision of the film was set
long before the first
Batman, as we'll soon find
out! But first...
Back in WIZARD #9, 1
previewed the plot and
characters of Batman
Returns. A few things have
changed since I was given
that information, here’s an
update. Marlon Wayans/
The Kid/Robin is not in the
film. At all. Nada. The part
was written out prior to
filming, but official press
releases were never sent
(or never printed) in the
Hollywood trade papers,
leading everyone to believe
Warner was putting a
snow-job on writers.
Marlon can be seen in
Columbia’s upcoming Mo’
Money. Also, Jan Hooks
does not play “Juliet,” as
that character’s name has
been changed to “Jen,” and
her partner has been
changed from “Punch” to
“Josh.” And finally, the
Riddler is not mentioned
at the film’s end anymore.
Now, to the real subject
of the column. The
Batman that almost was
and may yet be... Tim
Burton's original idea for
his Batman film. Burton
was unhappy with Sam
Hamm's script for Batman
II, and brought in Dan
Waters and Wesley Strick
to start anew. But, as you'll
see, the tone and style of
Batman Returns may have
some resemblances to the
following... written seven
years ago by the
Burtonmeister himself!
Written by TIM BURTON
and JULIE HICKSON —
October 21, 1985
Although this is only 43
pages long, it seemed
much longer. With three
acts, all overly full of bat-
doings, this plot by
Batman director Tim
Burton with co-scribe Julie
JULY 1992 31» @ Hickson could
a j well have been
By; ry
yoacel
movies.
wasn’t so
stupid, contrived, and,
well, comic-booky in the
worst sense of the phrase.
Bat-historians will note
that this Treatment/
Outline was turned in in
1985, quite a bit after the
Tom Mankiewicz scripts,
but well before Sam
Hamm's script. This
outline is an odd mixture
of scene descriptions,
dialogue, camera angles,
and plot synopsis. Reading
it, one feels very much as if
it were written by four
different people, in four
different styles.
Act One, entitled
“Loss,” begins with a full-
screen shot of the Joker
laughing, before fading to
Gotham City: “a little New
York, a little Max Fleisher,
a lot of Fritz Lang’s
Metropolis.” With aerial
tramways and blimps, it
if it
665!
sounds more like
Watchmen combined with
Metropolis than anything
else. As we switch to
Gotham Municipal
Courthouse. Thomas
Wayne, counsel for the
Subcommittee on
Investigation into
Racketeering, rails on
against mob boss Rupert
Thorne. We cut to the
Waynes at home that
evening, preparing for a
costume party after an
evening trip to the
Gotham Opera’s Der
Fledermaus (“The Bat-
Man”). Thomas, of course,
wears a “majestic bat
costume,” while Martha is
a “delicately shimmering
fairy queen” and young
Bruce is a “small whirling
harlequin.”
Walking home from the
party, while “our hearts are
melting for the uniquely
harmonious family, the
unthinkable happens.” A
Mr. Softee ice cream truck
lides around the corner,
and to the
“insipid
tinkling style
music,” the
Waynes are
gunned down.
As Bruce lets
loose with an
“eerie,
guttural,
animal-like
screaming ofa
boy in
unthinkable
pain,” he
manages to
see the
murderer in the truck: a
17-year old boy with green
hair, white skin and a red-
lipped smile!
As the police show up,
Alfred Pennyworth vows to
Bruce that “as long as I
live, you will never be
alone.” Days later at the
funeral, Bruce makes a
solemn vow to avenge his
parents’ death and declare
war on crime.
Act Two is called
“Preparation-
Transformation,” and in it,
Bruce trains to become
Batman. He continues
collecting information
about Rupert Thorne, who
he is sure ordered his
parents’ death, and, grows
ever closer to
Commissioner Gordon.
Years later, a newspaper
headline screams out
“Joker Escapes Prison!
Vows Revenge Against
Mayor Rupert Thorne.”
That day, the Joker begins
a “carefully masterminded
reign of terror in Gotham
City,” which includes
releasing animals from the
200, preempting TV
broadcasts, painting all the
windows of Gotham’s
skyscrapers black, and
making the subways run
backwards! When the
Joker pre-empts himself
into the Love Boat (with
guests Tom Bosley, Cloris
Leachman, and Andy
Warhol), Bruce begins to
take notice. Bruce goes to
his room, dons his Batman
suit for the first time, and
slips out a window. “ThePrince of Darkness is
Born!”
In Gotham Square, the
Joker is busy launching
the city's Christmas tree
into space, Batman shows
up and they start to duel
on the ice-skating rink —
punctuated by all the
requisite silliness of
pratfalls.” The Joker gets
away now, able to carry out
more pranks against
Gotham, including
painting the entire city
candy-striped colors,
coercing union leaders to
call strikes throughout the
city, and setting off bombs.
Bruce cannot track the
maniac down until Joker
sets off fireworks at a
performance of the
Midsummer Night's
Dream. There, Bruce saves
the life of singer Silver St.
Cloud, who is portraying
Titania, the Fairy Queen.
While Bruce is spending
the night with Silver, as
the Joker plans to mock-
elect himself Mayor and
throw a parade at which
several balloons will carry
his special “Grimacing
Gas.” After the Joker uses
the gas on performers at a
comedy club,
Commissioner Gordon
establishes the Bat-Signal
to contact Batman, who
he’s now asked to help out
on the case. The Joker
strikes next at a charity
circus where Bruce and
Silver are in attendance.
There, in disguise are the
Penguin as the ringmaster,
the Riddler as a clown, and
the Catwoman as a trapeze
artist. When Catwoman.
pours acid on the trapeze
of the Flying Graysons
(“the main attractions”),
John and Mary fall to their
death, while young Dick
miraculously survive:
Running to the sobbing
Dick's side, Bruce scoops
him up and carries him to
his car, promising him that
“As long as | live, you will
never be alone.” Sound
familiar?
Finally, in Act Three’
“Retribution — Family,
Bruce adopts Dick, the
Joker dresses as the Mad
Hatter and is “interviewed”
by Barbara Walters (whom
he’s holding at gunpoint.)
The Joker kills Rupert
Thorne in a “mayoral”
debate, then throws a
parade on Christmas Eve,
where “with Jokerian
humor, election eve has
been designed to coincide
with...” When Bruce looks
closer at the parade, he
realizes that the Joker's
hoods are
wearing gas
masks
underneath
their Mardi Gras
masks. Bruce
also realizes that
the huge parade
balloons are
filled with the
“deadly
Grimacing Gas.”
A confrontation
soon ensues,
where the Joker
and Batman are
both carried
aloft by the
helium
balloons.
When they
both crash
through the skyli
Gotham City Natural
History Museum, it’s up to
the new hero, Robin, to
save Batman’s life. When
Batman throttles the Joker
and puts a gun to his head,
Commissioner Gordon
arrives and puts an end to
the potentially ugly scene.
The movie ends as
Bruce, Silver, Dick, and
Alfred open presents on
Christmas day. Reaching
for the last present under
the tree, Bruce is shocked
to see that it is wrapped in
purple and green, with a
clownish Jack-in-the-box
face on it. As the screen
fades to black, the
laughing face of the Joker
appears agai
What's probably most
interesting about this
Batman treatment is how
many elements TimBurton kept in his first
film. Although it was Sam
Hamm who reworked and
used the parade-
balloons/Smylex
sequences, it was Burton
who decided to make the
young Joker the murderer
of Martha and Thomas
Wayne. It was also Burton
who wanted Gotham to
have the Gothic “Fritz
Langlan” look it had in the
movie (remember, this is
years before Dark Knight).
Still, despite it’s Gothic
city descriptions, Burton’s
early Batman was not as
gothic in tone, nor as dark
and foreboding. Its
elements of camp and
bizarre humor are
unmistakable. The fact
that Batman Returns has
many similar elements to
Burton’s draft shows just
how much control Burton
wanted to wield on the
project.
This Batman has many
more problems than it has
good points. The movie
still focuses too largely on
the Joker — even before
Jack Nicholson was
probably even discussed.
Starting and ending the
movie with the face of the
Joker filling the screen
leaves in the viewers’
minds no doubt who is the
star of the film. This script
leads all to believe that
Burton’s real interest lay in
exploring the Joker rather
than Batman, a criticism
levelled by many, after the
filmed version’s premiere.
Many elements of the
movie make little or no
sense. Penguin,
Catwoman, and the Riddler
pop up out of nowhere,
and disappear back into
the wings after their brief
cameo. The Rupert Thorne
business seems completely
unimportant to the plot,
serving only to give a
completely convoluted
version of the Waynes’
deaths. Also, the idea that
costumed villains have
existed in Gotham long
before Batman existed is a
disturbing and somewhat
ridiculous notion.
The script is full of too
much business to have
worked in one film; instead
of a concise and clear story
(as the eventual filmed
version largely tended to
be), we have several
(AN material ™ 8 ©
storylines .
going on at hs y
once. The U dE
Joker’s various PUC>:
antics would be HER
incredibly difficult to film,
and, if had he done even a
tenth of them, the movie
would have been full of
several hours of Joker
jokes.
Overall, when compared
to the final filmed version,
Burton and Hickson’s
original Batman isa silly
and trivial story —
something a pair of
ultimate geek fanboys
might dream up ona
junior high school
afternoon. Thank Warner
that this wasn’t made into
a film...or was it?
That wraps up our
second Bat-spotlight. Next
month, you can train your
Bat-Signal here for a
fabulous look at the
upcoming Batman: The
Animated Series! Plus, be
here for the debut of my
exclusive movie news
column, imported over
here from Amazing
Heroes! It's a date!
AT Ran 9Palmer’s Picks
Tom Palmer, Jr brings us a look at the hysteria of
the EC horror and crime comics of the 1950s.
This month (and next month) 'm
going to take a break from the usual
tecommendation of a specific comic
or type of comic and focus on some-
thing different: history. Now before
you close this magazine to avoid
being bored to tears, you should
realize a couple of things. Many of
today's trends and styles in comics
are a faint echo of the events that
took place in the early to mid
1950s. The premiere comic
book company at the time (in
attistic terms, if not sales) was
the Entertaining Comics, or
EC line. Their trend-setting
comics were highly literate, yet
were misunderstood by the
general public. The misinter-
pretation led to a Senate sub-
committee hearing on juvenile
delinquency and the founding
of the Comics Code Authority.
I plan to describe the back-
ground of the ECs this month,
and next month | will show the
impact the EC line had on the
comic industry.
Back in 1933, Max C
Gaines and Harry |. Wild-
enberg were the first to make
what is today considered a
comic book. Their magazine
was called Funnies on Parade
and consisted of reprints of
Sunday comics. Hundreds of
thousands of copies of
Funnies on Parade were used
as give-aways for companies
like Canada Dry and Milk-O-
Malt. Surprisingly, the comic
was a success, and Gaines decided
to publish comics to be sold on new-
stands. Eastem Color Printing, with
Max's help, published the first issue
of Famous Funnies in May 1934
with a cover price of 10 cents.
Over time, the comic industry
grew, with more and more compa-
ies and titles appearing. By 1943,
Gaines was publishing comics under
the name Educational Comics, with
such wholesome titles as Picture
36 WIZARD #11
a A
Stories from the Bible, Tiny Tot
Comics, and Animal Fables. These
comics appealed to parents, but
were not popular with kids. Max
Gaines soon died in a tragic boating
accident, and his son, Bill Gaines
took over the business with the com
pany over $100,000 in debt.
Comic books at the time, like
today, were run by trends. When
Funnies On Parade
© 1994 Eastom Color Printing
one company was successful with a
certain type of comic, such as crime
‘comics or superheroes, the others
followed. Bill Gaines, and his associ
ate Al Feldstein, developed the
western and romance comics of the
time to add to the EC line of crime
comics, with such titles as Modern
Love and A Moon, A Girl
Romance. Eventually, these comics
ran their course, and Gaines and
Feldstein changed their remaining
crime comics into horror comics:
The Crypt of Terror and the Vault of
Horror. With the premiere of these
books, Gaines renamed the compa-
ny Entertaining Comics and started
new line of comics called the “New
Trend” comics. These books includ-
eda third horror title, The Haunt of
Fear, two science-fiction comics,
Weird Science and Weird Fantasy,
and two crime comics Shock
SuspenStories and Crime
SuspenStories.
The New Trend comics
contained four or five different
stories, each drawn by a dif-
ferent artist. The quality of
writing was above-average
with Gaines and Feldstein
dealing with such topics as
prejudice and twisted crimes
of passion. EC became
famous for utilizing the "O
Henry" ending, where each
story would end with a twist to
surprise the reader. As time
went by these twists became
more ghoulish and gruesome,
especially in the crime and
horror comics. EC was also
known for the high quality of
art in its comics. Each artist
was given enough time to put
alittle extra into the rendering
of each page while also being
encouraged to develop his
own style. This led to the
recognition of such artists as
Wally Wood, Bernie Krigstein,
Frank Frazetta, Graham
Ingels, Jack Davis, John
Severin, and Al Williamson,
Gaines used the successful
crime and horror comics to keep the
lower-selling science-fiction and
newly added war comics to the New
Trend line alive. The EC line contin-
ued to grow, eventually adding Mad
and Panic, two humor titles, to its
line. But, by 1954, the public began
to take notice of the content of the
comics. The success of the New
Trend comics, like other successstories of the time, spawned many
imitators. These comics contained all
of the gore of the EC line, but did not
match their sophisticated level of
writing. The amount of violence and
gore in the comics led psychologist
Or. Frederic Wertham to write
‘Seduction of the innocent. This book
linked comic-book violence to juve-
nile delinquency through a series of
disputed cases. Adding to the
furor was the publication of the
first issue of Panic by EC. This
comic contained a parody of
“Twas the Night Before
Christmas” that angered many
parents and politicians. The
situation grew worse, with just
about every popular magazine
attacking comic books and
many people holding comic-
book burnings.
On April 21, 1954, a con-
gressional investigation was
launched, with Gaines and
Wertham as the star witness.
Nevertheless, the hearings did
not bring about any legislation,
nor did they settle the clamor
over the level of violence in
comics. Gaines decided to act
before any actual laws were
passed and gathered his fel-
low publishers. The publishers
decided to ban horror and
crime comics and form the
Comics Magazine Association
of America. Gaines walked out
of the meeting, stating that it
was not what he had in mind.
The group went on to write the
Comics Code as a form of compro-
mise with the distributors. Only
comics with the code seal would be
allowed to be sold on the news
stands. Gaines sought to circumvent
the code by discontinuing the New
Trend comics and starting the New
Direction line. These comics would
deal with such tame topics as jour-
ralism in Extral, adventure in Aces
High, Impact, Piracy and Valor, and
medicine in M.D., and Psychoanaly-
sis. These comics did not carry the
code approval and were faced with
disappointingly bad sales. But
Gaines did not give up, as he
dropped all of the New Direction
titles and changed Mad into a full-
ized black-and-white humor maga-
zine. By getting rid of the comic-book
format, Gaines was able to finally get
around the Comic Code Authority.
The Vault Of Horror #23
© 1952 EC. Publications
Mad was an instant success, and is
still being published today.
With the publication of the first
full-sized Mad in the summer of
1955, the EC line came to an end.
Through the efforts of politicians and
horrified parents, an important trend.
in comics was halted through the
implementation of the Comics Code.
Although somewhat downplayed, the
code is still in effect today, as a
reminder of the hysteria of the ‘50s.
RECOMMENDED READING
If any of the events or people
mentioned intrigue you, the following
books go into much more detail
From Aargh! to Zap! - Harvey
Kurtzman’s Visual History of the
Comics—An 11"x15” book that
serves as an over-view of just about
‘every aspect of comics. This
should be in the art section of
your local bookstore.
Completely Mad—written
by Maria Reidelbach. A com-
plete history of Mad from
comic book to magazine,
which should also be available
in bookstores.
The Mad World of William
M. Gaines—A biography of
William Gaines by Frank
Jacobs which should be in
your local library or a second-
hand bookstore.
My Life as a Cartoonist—
Harvey Kurtzman’s autobiogra-
phy should be in larger book-
stores or smaller second-hand
bookstores.
The Complete History of
Marvel Comics: Five Fabulous
Decades of the World's
Greatest Comics—A complete
land thorough history of Marvel
by Les Daniels containing rare
photos and illustrations. Should
be available in any bookstore.
‘Seduction of the Innocent
—The original edition of this
book is extremely rare and is
very difficult to locate. Kitchen Sink
Press plans to publish a new version
with an introduction and annotations
by Wertham’s biographer, James
Jeibman, sometime soon,
Next Month: I'll take a closer
look at the actual artists involved in
the creation of some of the EC
comics and explore how they have
influenced the artists of today.
JULY 1992 37Hi, welcome to the second installment of Brutes and
Babes, im gad to have you back here with me again, there's a
Jot more to do. This month, we're going to look more closely
at the torso, the masses that we use to construct it, how it
bends and twists and how to finish it off dearly, cleanly and
correctly. So sharpen your pencils and. let's get tt!
ji The most popular, most
BART. powertul and easiest to draw view
ESIC pr the torso is the front view. I ve
lustrated this view here in both a
finished style and in the
underlying bubble style of
structuring that we explored last
month,
Lets pick apart the structure
n first. Notice the almost egg-
shaped bubble underneath it all;
this is the all-important rib-cage.
Study the relationship of all of the
other bubble shapes to the rib-
' cage. Notice how the pectorals, or
§, WIZARD #11
The torso is the heart of any
good figure drawing. For a
‘Superhero, the torso has to appear
strong and muscular, yet flexible
‘enough to twist that hero out of the
way of even the most lethal death
blasts. Right now, let stake a look
chest muscles, overly it ike two
huge slabs; how the stomach
washboard ‘muscles cut up into
it; how the two extemal obliques
(the two small side muscles on
either side of the stomach and
below the rib-cage) seem to
cradle it. Notice the ball of the
shoulders, how high they ride on
the chest and the cutting V-shape
ofthe two large back muscles (he
latissimus dorsi or lats) as they
slope {rom the middle of the
shoulder to the bottom of the nib-
cage
Now look at how all thos
bubbles translate into a more
finished drawing. Look at how
things are angled, creating a look
of chiseled strength and hardness
‘of for not present in the bubble
{or80. You I! notice in this drawing,
as well as in many other drawings
Ive done that a lot of the linework
is broken, the muscles aren t
completely outlined, letting the
ce filin the gaps, creating a flow
‘and movement to the musculature
that is usually absent from a more
‘outlined, less organic finish.