MINI PROJECT
REPORT ON
A STUDY ON DEVELOPING INNOVATIVE IDEA OF
SHOES
Meerut Institute of Engineering & Technology
Approved by AICTE, New Delhi Affiliated to AKTU
MASTER OF BUSINESS ADMINISTRATION
{SESSION 2023 – 2025}
TO – DR. MADHU BALA SHARMA
BY – AVANI AGARWAL
INNOVATIVE PRODUCT IS
SHOES
The innovation of product
shoes has evolved
significantly over the years.
From traditional to cutting-
edge technology,
advancements have
transformed not only the
aesthetics but also the
functionality of footwear.
In earlier times, shoes primarily served a
utilitarian purpose, crafted from basic
materials for protection and comfort.
Designs were often simple, reflecting
limited technological advancements.
today’s generation, where shoes have
undergone a revolution.
The evolution signifies a shift from mere
necessity to a fusion of fashion,
technology, and sustainability in
contemporary footwear.
SIGNIFICANCE OF INNOVATION OF
SHOES
• Technological Advancements
• Fashion and Style Evolution
• Functionality and Comfort
• Health and Performance
• Sustainability
• Competitive Edge
• These developments cater to both style
and performance, reflecting a dynamic industry responding to
changing consumer needs.
FEATURES
1. FITNESS TRACKER
2. SMART FIT TECHNIQUE
3. COMFORTABLE
4. HIGH RESISTANCE
5. PRO LIGHT SHOES
6. CUSTOMISED SHOES AVABILITY
7. WATERPROOF
8. LONG LIFE
9. 3D PRINTING
10. SCANNING TECHNOLOGIES
11. ECO FRIENDLY AS MATERIAL USE
NATURAL FIBERS AND ALGAE BASED
12. LED LIGHT IN SOLE AVAILIBILITY
MARKETING MIX
PRODUCT PRICE
you can easily understand that these type of The price ranges from Rs.999 to 2000
shoes are to be wear for the purpose of depending on the quality and extra features,
jogging, dance practice, Sports or concerts. color, size and durability. So it could be easily
these shoes is water proof , can wear daily. afforded by both middle class and high class.
These shoes were made for the women ,men,
kids because they are weight less and due to
that, these lights do not get damaged these
latest shoes have resolved and now you can
wear them easily.
PLACE PROMOTION
The company is offering it mainly in urban The company will concentrate on direct
regions specically targetting working class and marketing by personal communication with
students and gym freaks. Retail stores are easily organizations,school,colleges, and local sports
available in every city and it is convenient for teams. As many youngsters are on social
customers to find these products. media, the promotion of products can be done
through social media by interacting them
through instagram , twitter, facebook ,and
youtube.
Socio-Economic
- RICH
Grou - UPPER MIDDLE
- LOWERMIDDLE
p - LOW
INCOME
GROUP
THANK YOU
