Loyola Institute of Technology and Science
Loyola Nagar, Thovalai – Rajavoor Road, Thovalai Post – 629 302, Kanyakumari District, Tamil Nadu.
Mob : 9244775545 / 55 / 44 / 11, 94431 24568 Website : [Link]
e-mail – lites2008@[Link] , chairman@[Link], principal@[Link], placement@[Link]
Approved by AICTE Affiliated to Anna University Chennai
QUESTION BANK
ACADEMIC YEAR 2023 - 2024
Course Code-
: CCW332 - DIGITAL MARKETING
Name
Degree-Branch : B.E.-Computer Science and Engineering
Year/Semester : III/V
UNIT 1
INTRODUCTION TO ONLINE MARKET
Part A (2 Mark Questions)
1 Define marketing management.
2 Why has Digital Marketing grown to be this huge compared to offline
marketing?
3 Differentiate between direct marketing and branding.
4 List a few Digital Marketing trends for 2022-23.
5 What are the four C’s of Digital Marketing?
6 What are the most effective ways to increase traffic to your website?
7 Define a responsive web design.
8 Define content marketing.
9 Write the importance or advantages of digital marketing
10 List the Benefits of Traditional Marketing.
Part B (14 mark Questions)
1 Illustrate about digital Marketing and specify the challenges faced by digital Marketing
in current scenario with an example.
2 Explain about the components of digital marketing?
3 Discuss Digital Marketing Types Explained through REAN Marketing
Engagement Framework.
To Produce World Class Engineers & Leaders
Loyola Institute of Technology and Science
Loyola Nagar, Thovalai – Rajavoor Road, Thovalai Post – 629 302, Kanyakumari District, Tamil Nadu.
Mob : 9244775545 / 55 / 44 / 11, 94431 24568 Website : [Link]
e-mail – lites2008@[Link] , chairman@[Link], principal@[Link], placement@[Link]
Approved by AICTE Affiliated to Anna University Chennai
4 Discuss the applications and benefits of digital marketing.
5 Specify the opportunities involved for building a brand website?
Part B (16 mark Questions)
1 “I don’t know you and you don’t know me”
Read carefully and explain in detail about what you have understood by these words.
UNIT II
SEARCH ENGINE OPTIMISATION
Part A (2 Mark Questions)
1 Define Search engine optimization.
2 Difference between PPC and SEM.
3 What are SEO strategy elements?
4 Define PPC advertising.
5 Define calculating relevancy.
6 How does a Search Engine Work?
7 Define Display advertising.
8 Define crawling.
9 What is analysis of search volume and competitors?
10 What are the SEM components and their types?
Part B (14-mark Questions)
1 Discuss the key areas which form a part of on-page and off- page optimization and brief
how they impact Seo activities.
2 Explain in detail about SEO Strategy and Search Engine Optimization
Process in detail.
To Produce World Class Engineers & Leaders
Loyola Institute of Technology and Science
Loyola Nagar, Thovalai – Rajavoor Road, Thovalai Post – 629 302, Kanyakumari District, Tamil Nadu.
Mob : 9244775545 / 55 / 44 / 11, 94431 24568 Website : [Link]
e-mail – lites2008@[Link] , chairman@[Link], principal@[Link], placement@[Link]
Approved by AICTE Affiliated to Anna University Chennai
3 Generalize the strategies involved in to create a successful SEM campaign?
4 Explain about the difference between PPC and SEM and discuss about how search
engine works?
5 Articulate the factors influencing SEO
Part B (16 mark Questions)
1 Build Google Advertisement account & campaign structure:
UNIT III
E- MAIL MARKETING
Part A (2 Mark Questions)
1 What role does email marketing play in today’s social media world?
2 Do you keep track of the status of your deliverability?
3 What are the biggest obstacles you’ve faced in terms of Deliverability, and
how did you overcome them?
4 What are the most crucial features of email design?
5 What method would you use to figure out the best number of emails to
send?
6 What threats and possibilities do you see in email marketing?
7 Why did you choose email marketing as your niche?
8 What’s the difference between a hard bounce and a soft bounce?
9 What types of Email Marketing Campaigns are there?
10 How do you calculate the email deliverability rate?
Part B (14-mark Questions)
1 How is Email automation performed?
2 Explain about lead generation in email marketing?
3 Explain about MOBILE COMMERCE?
4 Discuss in detail about social media influencer? How will he/she help to promote digital
marketing concept with example?
To Produce World Class Engineers & Leaders
Loyola Institute of Technology and Science
Loyola Nagar, Thovalai – Rajavoor Road, Thovalai Post – 629 302, Kanyakumari District, Tamil Nadu.
Mob : 9244775545 / 55 / 44 / 11, 94431 24568 Website : [Link]
e-mail – lites2008@[Link] , chairman@[Link], principal@[Link], placement@[Link]
Approved by AICTE Affiliated to Anna University Chennai
5 Explain the significance of email marketing in current scenario and the measures to
maximize the effectiveness of email campaigning?
Part B (16 mark Questions)
1 Explain how Email is used with social media and mobile?
.
UNIT IV
SOCIAL MEDIA MARKETING
Part A (2 Mark Questions)
1 What is social media marketing?
2 What do you understand by the term “Building brand loyalty”?
3 Describe about the history of YouTube?
4 What do you understand by influencer marketing?
5 How you will Enhance Credibility & Trust in your customer?
6 Define the term “Learn as much as possible about your audience”?
7 How will you Measure social media engagement?
8 Write about the Key website traffic analytics?
9 Define leads and conversions?
10 What is Engagement Marketing?
Part B (14-mark Questions)
1 Write about the importance of social media marketing?
2 What are the 5 pillars of social media marketing?
3 Write about Social media channels?
4 Write about the Benefits of Influencer Marketing?
5 Write in detail about Social Media Benchmarking campaign?
Part B (16 mark Questions)
1 Explain about how does engagement marketing works?
To Produce World Class Engineers & Leaders
Loyola Institute of Technology and Science
Loyola Nagar, Thovalai – Rajavoor Road, Thovalai Post – 629 302, Kanyakumari District, Tamil Nadu.
Mob : 9244775545 / 55 / 44 / 11, 94431 24568 Website : [Link]
e-mail – lites2008@[Link] , chairman@[Link], principal@[Link], placement@[Link]
Approved by AICTE Affiliated to Anna University Chennai
UNIT V
DIGITAL TRANSFORMATION
Part A (2 Mark Questions)
1 What is Digital transformation?
2 Key drivers of digital transformation?
3 Define Spam Complaint Rate
4 Define the term ROI?
5 What is Customer experience management?
6 What is Channel attribution?
7 Write about Last-touch attribution?
8 Write the Key metrics to track email analytics?
9 Define Click-through rate (CTR)?
10 Write the difference between Bounce rate vs Conversion rate?
Part B (14 mark Questions)
1 Benefits of digital transformation in digital marketing?
2 Write about Artificial intelligence (AI) and Chatbots
3 Recent trends in Digital marketing
4 Illustrate about how Digital Transformation & Channel Attribution works?
5 Write in detail about google Analytics?
Part B (16 mark Questions)
5 Interpret how Web Analytics used in day today activity?
To Produce World Class Engineers & Leaders
