biznes
Email Newsletter
MMMM YYYY | Volume 1, Number
1
Staying in Touch with Customers
Often businesses spend as much time and effort gathering new
customers as they do on anything else. It is also one of the costliest
functions of doing business. So, it is important to make sure you do
not lose the customers you have spent so much energy to acquire.
The alternative is to continue with the time-consuming process of
finding new customers from an ever-shrinking pool of prospects.
Since it costs much less to keep existing customers instead of
constantly replacing them, it makes good business sense to do
what it takes to keep customers coming back.
“Make sure you do not lose theRegular communication with your customers lets them know how much you value them an
customers you have spent so much energy to acquire.”
E-mail newsletters
—quick, easy
Using an e-mail newsletter can be an effective, low-cost method
for staying in touch with your customers. It helps reduce churn
and can easily generate more business from customers you
1. Use big have already spent a great deal of effort to win. Since there are
headlines. no mailing and printing costs involved, it is also very gentle to
your bottom-line. Another benefit is the almost instantaneous
delivery that e-mail affords. You do not have to worry whether
2. Make your the Post Office will get the newsletter to your customers in time
articles short for them to take advantage of a special offer.
and to the point. Microsoft Office Word makes it simple to create and send e-mail
newsletters. Customers will appreciate the regular
3. All information communication and you could be rewarded with more business
from your existing customer base.
should be of
value to the Create a customized template
customer.
Add your company logo, change the colors to reflect the ones your business uses, put in yo
Here’s an easy way to use
text you have already
formatted as the basis for a
1. Select the text. On the
Home ribbon, expand the
new paragraph, character, Style gallery and select
or list style: Create a Style.
2. Name your new style and
click OK.
Fonts
When choosing the fonts that you will be using for headlines
Charts and Graph- and body text, a good rule is to never use more than two to
ics three fonts in a newsletter. Too many fonts cause confusion
1.2 and make your efforts look less professional. Be creative with
1.4
the fonts you do choose, though. Use different sizes, colors,
bold, and italics to add variety without confusing the look of
the newsletter. You can add these custom styles to your
3.2 8.2
template’s style palette so that they are instantly available.
1 2 3 4
Finally, delete any features that you will not be using. Once you are done with these gen
Add articles and graphics
One distinct difference between a printed newsletter and an e-
mail version is the amount of text to include. Unless you know
Add Graphics that all your readers will be interested in a longer version, you
should keep the amount of information to about 1,000 words
or less.
Add graphics or pictures What to include
with captions to help
break up the text and
create some visual
interest. But make sure
Some items to think about including might be introductions to new employees, recent aw
that whatever you add
relates to the adjacent
text.
Contact information
Company Address
Be sure to include contact information in more than one place.
Phone Number Not only should it be part of your master template, you should
Fax include “For more information…” contacts in every article
where it is appropriate.
Email
Proofread
When you have completed your newsletter, it is time for one
of the most important steps of all—proofreading. Take several
passes through the material, looking for different things each
time.
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