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Survey Questionnaire

The document is a survey questionnaire designed to gather consumer insights on fast food preferences, specifically regarding vegetable-patty burgers. It includes questions on eating habits, pricing expectations, purchasing locations, and promotional influences. The survey aims to assess the feasibility and potential market for a new vegetable-patty burger product.

Uploaded by

Mariane Chavenia
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39 views3 pages

Survey Questionnaire

The document is a survey questionnaire designed to gather consumer insights on fast food preferences, specifically regarding vegetable-patty burgers. It includes questions on eating habits, pricing expectations, purchasing locations, and promotional influences. The survey aims to assess the feasibility and potential market for a new vegetable-patty burger product.

Uploaded by

Mariane Chavenia
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Survey Questionnaire

Name:

Gender:

Age:

Occupation:

Location:

Feasibility and Study: Rated PG: Patty and Greens

Product

1. How often do you eat fast food?


a. Daily
b. Several times a week
c. Occasionally
d. Rarely

2. How often do you buy and eat burgers?


a. Daily
b. Several times a week
c. Occasionally
d. Rarely

[Link] are your thoughts on trying a vegetable-patty burger?


a. I’m excited to try it and see how it tastes.
b. I’m curious but unsure if I’ll like it
c. I prefer traditional meat patties but might consider it
d. I’m not interested in trying it at all

4. What factors would encourage you to try a vegetable patty burger? (Select all that apply)
a. Health benefits
b. Environmental concerns
c. Taste
d. Price
e. Other (please specify)
Pricing

1. How important is price when deciding to buy a burger?


a. Very important
b. Somewhat important
c. Not very important
d. Not at all important

2. What price range would you expect to pay for a vegetable patty burger?
a. 100-199
b. 200-299
c. 300-399
d. 400-499

3. How would a price increase affect your decision to buy this product?
a. I would still buy it without hesitation
b. I would buy it, but less frequently
c. I would consider other alternatives before deciding
d. I would stop buying it altogether.

Location

1. Where do you usually buy a burger?


a. Mall
b. Bazaar
c. Middleman
d. Online
e. Other (please specify)

2. If we will bring our business nearby will you be patronizing it?


a. Frequently
b. Occasionally
c. Rarely
d. Never

Promotion/Advertisement
1. Which advertising platform would most likely influence your decision making to buy our
vegetable patty burger business?
a. Social media (FB, IG, TikTok)
b. Printed Ads (Flyers, Posters)
c. Word-of-Mouth referrals
d. Other (please specify)

2. What message would a resonate with you when promoting a vegetable patty burger business?
(Select all that apply?)
a. Health benefits
b. Environmental sustainability
c. Taste and quality
d. Price
e. Other (please specify)

3. Would you prefer advertisements with:


a. Visuals (images and videos)
b. Text-based details
c. Both visuals and text-based information

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