Scribd
Upload
142 views12 pages

Pvma

Puma temporarily changed its name to PVMA as a tribute to Indian badminton star PV Sindhu, creating a viral marketing campaign that generated significant social media buzz. This strategic move aimed to honor Sindhu while entering the badminton market in India and connecting emotionally with the audience. The campaign highlights the importance of storytelling in marketing and the adaptability of brand identity.

Uploaded by

fkr8er6f8n
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
142 views12 pages

Pvma

Puma temporarily changed its name to PVMA as a tribute to Indian badminton star PV Sindhu, creating a viral marketing campaign that generated significant social media buzz. This strategic move aimed to honor Sindhu while entering the badminton market in India and connecting emotionally with the audience. The campaign highlights the importance of storytelling in marketing and the adaptability of brand identity.

Uploaded by

fkr8er6f8n
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

PUMA PVMA?

Yes, for real. Let’s break down this


clever marketing strategy

PVMA
V
A branding move that left social media buzzing

PVMA PVMA PVMA PVMA PVMA PVMA PVMA PVMA PVMA


PVMA PVMA PVMA PVMA PVMA PVMA PVMA PVMA PVMA
PVMA PVMA PVMA PVMA PVMA PVMA PVMA PVMA PVMA
PVMA PVMA PVMA PVMA PVMA PVMA PVMA PVMA PVMA
PVMA PVMA PVMA PVMA PVMA PVMA PVMA PVMA PVMA
PVMA PVMA PVMA PVMA PVMA PVMA PVMA PVMA PVMA
PVMA PVMA PVMA PVMA PVMA PVMA PVMA PVMA PVMA
PVMA PVMA PVMA PVMA PVMA PVMA PVMA PVMA PVMA
PVMA PVMA PVMA PVMA PVMA PVMA PVMA PVMA PVMA

Vyom Vaghela Read more


Recently, Puma replaced its
iconic name with PVMA.
Billboards, storefronts,
everywhere it said PVMA.
Naturally, it left everyone
scratching their heads.

PVMA
Social media went wild

'Did Puma make a typo?'

'Is this a marketing fail?'

'Why PVMA?'

But what looked like a mistake


was a masterstroke
Here’s the twist
Puma wasn’t rebranding they were
paying tribute

Puma signed India’s badminton superstar


PV Sindhu as their ambassador.
To celebrate, they changed their name
to PVMA a tribute to her initials.

PVSINDHU
INDIAN BADMINTON PLAYER PUMA

PVMA
It wasn’t a rebranding blunder,

It was

A bold entry into India’s

badminton scene.

A way to honor PV Sindhu and

connect with Indian audiences.

A viral marketing campaign to

boost brand visibility.

PV Sindhu Tribute

Badminton Market Entry

Social Media Buzz

Brand Visibility
Here’s what we can learn from this move
A logo or name change isn’t always
about rebranding it can tell a story
Bold moves create buzz and connect
with audiences emotionally
Strategic tributes can transform
marketing into storytelling.
By changing to PVMA temporarily, Puma:

Preserved its iconic style (same


1 logo, just new letters).

Innovated without losing


2 brand identity.

Created a powerful moment


3 in sports marketing.

PUMA PVMA
As a designer, think about
How your logos can adapt
for campaigns.
The story your designs tell
beyond visuals.
Staying flexible while
protecting the brand’s identity.
Takeaways for logo and
brand identity designers

Simplicity = adaptability

Context drives design decisions

Emotionally

resonant designs = audience connection


Love the PVMA campaign?

Share your thoughts in the comments!

Tag a designer who needs to see this


Vyom Vaghela
Follow for more

You might also like