MZ
DIGIPR
GROUP
CONFERENCE2024
Enhancing digital PR presence,
trends and insights for 2024
ht M RESORT & HOTEL,
Includes 1 nig KUALA LUMPUR
on
accommodati Refreshment, hotel lunch buffet and tea breaks
Hotel,
included
at M Resort &
Kuala Lumpur 20-21 NOV 2024
TOPICS COVERED Generative AI
Data-Driven PR
Internal Communications
Crisis Communication
Brand Storytelling
CSR
Internal Communications
and others...
SPEAKERS FROM SINGAPORE, HONG KONG, MALAYSIA
Local +60109154521 (Sebastian) / +60182000262 (Steven)
International +601111891485 (Sanshana)
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DIGIPR CONFERENCE 2024: ENHANCING DIGITAL
PR PRESENCE, TRENDS AND INSIGHTS FOR 2024
The DigiPR Conference 2024 marks the beginning of a new era in the
realm of digital public relations. As the world continues to evolve
technologically, the conference aims to explore innovative strategies and
cutting-edge techniques to harness the power of digital platforms for
effective PR campaigns.
KEY TAKEAWAYS:
Digital PR Excellence, AI tools
Techniques for leveraging digital
platforms, and AI tools.
Crisis Communication Mastery
Advanced strategies for managing
crises and maintaining brand reputation.
Strategic Storytelling (Case Study)
Craft compelling narratives that align
with corporate values.
Measuring ROI, PR Impact
Tools and metrics for evaluating PR
campaign effectiveness and ROI.
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SPEAKER
Chairperson
Cam MacMurchy Glenn Van Zutphen
Head, Media Relations and Content - MoneyFM893 Host, Founder- Lead
Global Communications - Tencent & Trainer VanMedia Group
Member of the Forbes Communications Singapore
Hong Kong
Aldric Tinker Toyad Clement Teo
Executive Consultant & Director Executive Director, Innovation
TQPR Communications
Standard Chartered Bank, Singapore
Jivan Tulsiani Victoria Al-Taie
Head of Marketing Deputy Head of PR & Communications
TZ APAC QNET LTD
Singapore Singapore
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SPEAKER
Divika Jethmal Jude Benjamin Lisa
Head of Marketing, Asia Growth Marketing & Public Relations
CARMA Consultant
Singapore Introducing Talent Sdn Bhd
Avril Sindhu Ramya Chandrasekaran
APAC & Middle East Chief Communications Officer
Communications Lead QI Group
Chainalysis Inc, Singapore Singapore
Priyanka Bajpai Vincent Leong
Senior Partner Managing Partner
SPAG FINN Partners Ground Control Singapore
Singapore
more speakers to be released...
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Agenda Day 1
IMPACTFUL PR WITH DATA-DRIVEN STRATEGIES, ETHICAL
PRACTICES, AND POWERFUL BRAND MESSAGING
DAY 1 - 20 November 2024
0830 Registration, welcome refreshments, and networking
Conference Kick-Off, Opening Remarks by Chairperson,
0900 Cam MacMurphy, Head, Media Relations and Content - Global Communications
Tencent & member of the Forbes Communications Council
Opening: Evolve and Flourish: Navigating Shifting Market Dynamics To Emerge
Resilient And Reinforced
Explore the influence of technology in PR, including leveraging data analytics, AI,
0910
and digital platforms to enhance targeting, measurement, and engagement with
diverse audiences.
By Divika Jethmal, Head of Marketing, Asia, CARMA
Keynote 1: Translating Buzzwords Into Meaningful Stories: The Art Of
Demonstrating Real World Impact Of Complex Technologies
Harness the art of storytelling to transform intricate and technical solutions into
0950
relatable narratives that resonate with the emotions, aspirations, and real-world
experiences of end users
By Jivan Tulsiani, Head of Marketing, TZ APAC
1030: REFRESHMENT AND NETWORKING BREAK
Keynote 2: Harmonizing the Message: Excelling in Integrated Communications to
Enhance Value, Reach, and Consistency Across Media Channels
Leveraging paid and earned PR to support shrinking marketing budgets and
1050 bring increased value to campaigns.
Highlight the power and reach of using multiple social platforms effectively to
push out agenda.
By Victoria, Deputy Head of PR & Communications, QNET ltd
Keynote 3: Purposeful Communications In Emerging Industries: Educating Press
& Public Through Mission-Driven Messaging In APAC
Communications challenges in emerging industries: building trust and tackling
1130
misinformation
Journey to building trust with press and public on a two-way street
By Avril Sindhu, APAC & Middle East Communications Lead, Chainalysis
Panel Session 1: Embracing The Ascendancy Of Generative AI: Charting The
Course For Enhanced PR, Marketing, And Communications Opportunities
How can you make generative AI to your workflows and in storytelling
1210 How do you strike the right balance between generative AI and personal PR
touch
Panelist:
1) Jivan Tulsiani 2) Clement Teo 3) Dato Beatrice
*agenda is subjected to changes without prior notice
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Agenda Day 1
IMPACTFUL PR WITH DATA-DRIVEN STRATEGIES, ETHICAL
PRACTICES, AND POWERFUL BRAND MESSAGING
DAY 1 - 20 November 2024
1300 NETWORKING LUNCHEON
Keynote 4: Harnessing the Potential of Emerging Talent: Maximizing Strengths
for PR Excellence
1400 Foster a growth mindset in new talent such as willingness to take risks and
diverse perspectives.
By Priyanka Bajpai, Senior Partner SPAG FINN Partners
Panel Session 2: Navigating Digital Data Measurement in a Diverse Landscape:
Linking Data for PR Insights into Brand Sentiment
Learn how to effectively analyse and connect data from various sources,
including social media monitoring tools, to uncover valuable insights on
brand sentiment.
1440 Discover how to utilise data-backed insights on brand sentiment to lead
impactful discussions with C-suite executives, align communication
strategies, and foster greater brand growth.
Moderator: Cam MacMurphy
Panelist:
1) Divika Jethmal 2) Victoria 3) Aldric Tinker Toyad
1530: REFRESHMENT AND NETWORKING BREAK
Keynote 5: Exploring Managerial Communication Solutions: Practical Fixes for
Key Challenges
The importance of fostering open and transparent communication channels
1550 within an organization.
By Dato Beatrice Maria, CEO at The IBR ASIA GROUP | Founder, VOICE OF ASIA |
Honorary Consul for Nicaragua in South East Asia | Managing Director for Asia,
ASIA AMERICAS BUSINESS CLUB
Keynote 6: Ethics and Accountability: Strategies for maintaining transparency
and integrity in communication amidst the rise of "fake news" and information
overload.
1640
By establishing a culture that prioritizes accuracy and verifying information
before dissemination, organizations can combat misinformation and build
trust with their audience.
1740: CLOSING REMARKS
1745: END OF DAY 1
*agenda is subjected to changes without prior notice
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Agenda Day 2
DISCOVER THE LATEST TRENDS AND TOOLS IN
DIGITAL PR
DAY 2 - 21 November 2024
Opening by Chairperson
0900 Cam MacMurphy, Head, Media Relations and Content - Global Communications
Tencent & member of the Forbes Communications Council
Keynote 7: The Convergence of Marketing and Digital PR in Healthcare:
0910 Strategies for Success in the Digital Age
By Johnson Phoon, Former Healthcare Marketing Leader, Asia Pacific
Keynote 8: Fostering PR Collaborations: Restoring Trust to Address Client
Needs in the Digital Age
Highlight key elements and expectations of clients from PR agencies, and
0950
how can these needs be met effectively to build trust and meaningful
partnerships.
By Aldric Tinker Toyad, Executive Consultant & Director, TQPR
1030: REFRESHMENT AND NETWORKING BREAK
Keynote 9: From Airwaves to Algorithms: Bringing TV Commercial Magic to
Digital Marketing Strategies
Demonstrate how traditional advertising tactics can enhance digital PR
1050 campaigns. By leveraging storytelling, visual appeal, and social media
metrics, the audience will learn to refine content strategies for impactful,
data-driven results.
By Edi Hezri Hairi, Media Production Consultant | Adjunct Lecturer, Taylor’s College
Keynote 10: Crisis Communication: Innovative approaches to managing public
relations crises in a fast-paced, interconnected world
1130 Utilizing advanced social media listening tools and real-time analytics,
organizations can quickly identify emerging issues and respond promptly
with accurate, consistent messaging.
Roundtable Discussion: Digital Storytelling Across Borders: Engaging
1210 Audiences in a Globalized World
Moderator: Cam MacMurphy
1300: NETWORKING LUNCHEON
*agenda is subjected to changes without prior notice
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Agenda Day 2
DISCOVER THE LATEST TRENDS AND TOOLS IN
DIGITAL PR
DAY 2 - 21 November 2024
Keynote 11: Distinguish and Radiate: Strengthening Your Pitching Tactics to
Captivate Media Interest in a Crowded News Landscape
Gain insights into pain points of both media and PR to bridge the gap and
1400
problem solve together.
Empower your pitching mastery with compelling and creative storytelling that
will get your agenda seen by media.
Keynote 12: Social Impact and Corporate Responsibility: The role of public
relations in promoting sustainable practices and fostering community
1445 engagement.
By Jude Benjamin Lisa, Growth Marketing & Public Relations Consultant,
Introducing Talent Sdn Bhd
1530: REFRESHMENT AND NETWORKING BREAK
Keynote 13: Revitialising the workplace: strategies for running a long-term
innovation campaign
Fostering a culture of innovation needs diversity, authentic leadership, and
support for psychological safety. These are essential to driving long-term
1545 innovation communications internally.
AI can also help accelerate and shape initial communications strategies. We
share our thoughts on where AI can create impact.
By Clement Teo, Executive Director, Innovation Communications, Standard
Chartered Bank
CLOSING KEYNOTE: The impact of GenAI on the Comms industry in the next 5
years
1650 What needs to be done now to prepare practitioners and the industry to
continue thriving in the future
By Lai Chee Seng, Managing Partner, Communication Leadership Academy
1740: CLOSING CEREMONY
1745: END OF DAY 2
*agenda is subjected to changes without prior notice
ABOUT
MINDZALLERA
Mindzallera is a young and vibrant company that aims to
provide top quality, best training programs and
conferences to corporate and businesses in Malaysia. We
are HRDF-approved and recognize the human element in
the development of any business. Our company will
embark on this journey together as we provide the best
training program, locally and overseas, with the best
price in town to be delivered to the company's staff.
Progression in each of these training programs will be our
milestone of achievement and will move the business and
staff's capability to higher heights. 2023 SOCIAL MEDIA CONFERENCE
We’ve had excellent feedback on our series of
workshops to delegates to adapt to new circumstances
and align with new goals. Every workshop delivers best
practices, real-world examples and recommendations
based on our leaders’ deep understanding of the
challenges you face every day. Each is completely
customizable to meet your organization’s unique needs
and challenges.
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