Scribd
Upload
46 views1 page

14-Marketing Psychology

The document outlines Module 5 of the 'Start & Scale Your Online Store - 3.0' course, focusing on marketing psychology and building an audience before launching a product. It covers the seven psychological principles of persuasion, with an emphasis on three key principles applicable to branding. Additionally, it includes action items and resources for implementing these concepts in marketing strategies.

Uploaded by

fawwaz.finley
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
46 views1 page

14-Marketing Psychology

The document outlines Module 5 of the 'Start & Scale Your Online Store - 3.0' course, focusing on marketing psychology and building an audience before launching a product. It covers the seven psychological principles of persuasion, with an emphasis on three key principles applicable to branding. Additionally, it includes action items and resources for implementing these concepts in marketing strategies.

Uploaded by

fawwaz.finley
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

[Link].

courses
[Link]

Back to Course Start & Scale Your Online Store – 3.0 Module 5: Building An Audience Before You Launch Marketing Psychology

Start & Scale Your Online Module 5: Building An Audience Before You Launch , Lesson 14 In Progress Notes

Store - 3.0 Take

41% Complete
Last activity on November 25, 2023 11:26 pm

Marketing Psychology
Module 0: Welcome 2 Lessons Gretta Van Riel

Module 1: Finding Your Idea 14 Lessons


Module Progress

Module 2: Branding & Getting Your 8 Lessons

Module 3: Developing and Planning 9 Lessons

Module 4: Making Your Product 8 LessonsProfitable

Module 5: Building An Audience 16 Lessons

Market → Product Fit

Market → Product Fit Powered by TikTok

The 3 C's Of Community

The 3 C's Of Community Additional Tools

Content Territories

“You can take the person out of the stone age but you can’t take the stone age out of the person.”
Content Weighting

In this lesson, I’ll talk about the importance of utilizing the psychology of marketing and the role it plays
Content Curation while you are building an audience for your product and online store. I’ll teach you the seven
psychological principles of persuasion and we’ll hone in on the three that are most applicable to your
AI-Powered Content Creation business.

Brand-Generated Content (BGC) vs. User-Generated The 7 Psychological Principles of Persuasion

Reciprocity
Building Your Content Funnel
Commitment and Consistency
Liking
AI-Powered Content Funnels
Authority
Social Proof
Post-Purchase Stage
Scarcity
Unity
Giveaways

Marketing Psychology
ACTION ITEM
Brainstorm how you can apply the three main psychological triggers to your brand.
Your Waitlist Landing Page
TOOLS & RESOURCES
AI-Powered Waitlist Landing Pages
Website: JustUno , Visitor Conversion Optimization Platform
Plug-In: Social Proof , Shopify
Module 6: Million Dollar Influencer 10 Lessons Plug-In: Nudgify (Social Proof), Shopify
Plug-In: Fomo Social Proof , Shopify
Module 7: Launch & Operations 8 Lessons Video: The 6 Principles of Influence , YouTube
Lesson Transcript

Module 8: Scaling Your Store 12 Lessons

BONUS LESSONS 10 Lessons Back to Module

BONUS TOOLS 3 Lessons

You might also like