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Marketing Roles and KPIs Overview

The document outlines the roles and key result areas (KRA) for various positions within a marketing department, including responsibilities for lead generation, design creation, digital marketing, content writing, and workshop organization. It also specifies key performance indicators (KPI) for each role, focusing on metrics such as call volume, design output, social media engagement, content production, and workshop attendance. The emphasis is on generating revenue, enhancing brand perception, and ensuring effective marketing campaigns.

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33 views6 pages

Marketing Roles and KPIs Overview

The document outlines the roles and key result areas (KRA) for various positions within a marketing department, including responsibilities for lead generation, design creation, digital marketing, content writing, and workshop organization. It also specifies key performance indicators (KPI) for each role, focusing on metrics such as call volume, design output, social media engagement, content production, and workshop attendance. The emphasis is on generating revenue, enhancing brand perception, and ensuring effective marketing campaigns.

Uploaded by

hr5
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd

Department Role KRA

Marketing Calling Generating leads for Salespeople

Inviting Customers for Workshops

Data Entry for Exhibition/ Conferences and


Calling them for leads
Follow up with Salesperson for Lead Closure

Graphics designer Creating designs as per brand requirements

managing multiple design projects and ensuring


timely delivery
Coordination with other teams to understand
the requirements

Revenue generation

Creating the market campaigns as per the


Digital Marketing requirements

Maintaing the search engine optmisation and


regular monitoring

Make good Social Media metrics

Social Media Marketing

produce high quality ,engaging content aligned


Content writer with brand and audience needs
optimise content to improve organic search
traffic
Engage with the audience to build relation ship

work with other cross functiona teams to


ensure consistency

Ensuring all aspects of the workshop (schedule,


location, materials, speakers, etc.) are well-
workshop planned and organized.

Ensuring maximum participation and


engagement from target audiences through
marketing efforts.

Collecting feedback from participants and


stakeholders to assess the workshop’s success
and areas for improvement.
KPI
Min. 100 Calls Done Per Day or Min. 200
Visiting Card Data to be filled per Day
Min. 100 Relevant Customers ( EPC / SIS/
Developers) attending the workshop
Min. Average Lead generated of 100 - 500
KWp of Solar Panels per day ( depending
upon Area)
Min. 5% of Leads should result in an order

No of designs and videos are created


How many designs and videos are created by
the designer and how much audience is
engaged in the design
To understand the design requirements and
meet project deadlines

How much revenue the designer has created


throught the social media engagement and
how much designers work is engaged in social
media linkdin and whats app

Increasing the No of people subscribed to


market campaigns

Position or target words in search


engines ,reducing the page load time for your
website ,reducing the percentage of visitors
who left site after viewing only
Growth in audience size or followers ,
engagement rate , Roi on social media
campaigns
Achieve top ranking for gautam solar and
related key words
Ensure positive brand perception and no
negative reviews on any online platform
Display only solar panels and relevant
information while searching gautam solar

No of content pieces produce,content


engagement(likes ,shares ,comment)

Maintain organic traffic,keyword ranking


Time on page ,pages per session,Social shares
and comment interactions
no of leads generated for teams ,revenue
generated for content ,growth in audience
size or followers

Percentage of tasks completed on schedule


(e.g., preparing materials, finalizing speakers).

MaintaingWorkshop attendance rate


(number of registered vs. actual attendees).
Number of promotional materials distributed
(emails, social media posts, etc Engagement
rate with promotional content (clicks, shares,
comments).

Percentage of participants who provide


feedback. Overall workshop satisfaction score
(average rating from attendees).Number of
actionable improvements identified from
feedback.

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