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Homework 3

The document discusses the role of marketing in promoting sustainability, highlighting its potential to differentiate brands, enhance transparency, and educate consumers. It also addresses challenges such as limited customer understanding, mistrust of greenwashing, and balancing profitability with sustainability efforts. Additionally, it outlines services offered by Forvis Mazars to assist companies in measuring their carbon footprint, managing ESG risks, and implementing sustainability strategies.

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17 views1 page

Homework 3

The document discusses the role of marketing in promoting sustainability, highlighting its potential to differentiate brands, enhance transparency, and educate consumers. It also addresses challenges such as limited customer understanding, mistrust of greenwashing, and balancing profitability with sustainability efforts. Additionally, it outlines services offered by Forvis Mazars to assist companies in measuring their carbon footprint, managing ESG risks, and implementing sustainability strategies.

Uploaded by

fatima.hsnv
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

3rd Assignment Fatima Hasanova 22036994

1] 1) Encouraging Environmentalism for a Competitive Edge: By emphasizing a company's commitment to


sustainability, marketing may differentiate the brand in the marketplace and attract environmentally concerned customers.

2) Transparency and accountability: Marketing may help a firm communicate its sustainability successes and goals,
promoting openness and responsibility among stakeholders.

3) Integrating the company's image with environmental objectives: Marketing may assist a company's brand align with
sustainable practices, so improving its reputation and customer trust in environmental and social activities.

4) Utilising Online and Networking Platforms: Marketing via digital platforms may magnify sustainability messaging,
reaching a larger audience and engaging people in sustainable activities and decisions.

5) Raising Knowledge and Understanding Between Consumers: Marketing initiatives may educate customers about
sustainable products and activities, leading to more sustainable consumption habits.

2] 1) Constrained Client Recognition: The impact of sustainability-focused marketing initiatives is limited since many customers still
do not fully comprehend sustainability challenges.

2) Interaction Reliability: It can be difficult to keep up clear and consistent messaging regarding sustainability initiatives across various
marketing platforms, especially when claims change or need to be updated.

3) Client Uncertainty: It might be difficult to overcome customers' mistrust of "greenwashing" as they may reject sustainability
promises in the absence of reliable proof.

4) Benefit Evaluating: It can be challenging to determine


with precision how sustainability measures will affect the environment and consumer behavior over the long run.

5) Revenue and Environmentalism: It may be challenging for


businesses to strike a balance between incorporating sustainability into marketing and maintaining profitability.

3] 1) Environmental Change and Carbon Footprint Assessment: In line with international climate change objectives, the company
offers services to assist companies in measuring, tracking, and lowering their carbon footprint.

2) Sustainability Analysis and Combined Statements: The company helps companies create integrated reports that give stakeholders clear
information about their financial and non-financial performance.

3) ESG Risk Management: By assisting businesses in evaluating and controlling environmental, social, and governance (ESG) risks, Forvis
Mazars makes sure that corporate governance procedures incorporate sustainability.

4] Implementation of Sustainability Approaches: Forvis Mazars Turkey helps businesses create and carry out all-encompassing
sustainability plans that are suited to their unique objectives and business models.

5] Engagement and Communication: By providing organizations with effective and meaningful sustainability communications, Forvis
Mazars helps them build trust and enduring connections with stakeholders.

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